Web Analytics

  • Most Topular Stories

  • Online Consumer Shopping Habits and Behavior

    The Invesp Blog: E-commerce and Landing page Optimization
    khalid
    21 Jul 2014 | 8:27 am
    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consumer Satisfaction Levels With Different Aspects Of Online Shopping Reasons %age     Ease of checkout…
  • The Analytics Club

    SemAngel
    SEMangel
    21 Jul 2014 | 1:20 pm
    Like most of us, I waste a fair amount of time reading on the internet. Some very small portion of this reading is legitimately useful. Most is just distraction. But among the most pleasant of those distractions is something called the Slate Movie Club. I’m a regular reader of Slate but more for the cultural and arts stuff than the politics, and among the features I like the best are the times when Slate assembles a small group of critics and they sustain a multi-day dialog on a topic. The Movie Club, for example, always meets around December to round-up the films from the year and discuss…
  • Universal Analytics: Now out of beta!

    Analytics Talk
    Justin Cutroni
    2 Apr 2014 | 10:00 am
    We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were missing things like Remarketing and Audience data. But no more :) I’m excited to say that as of today, April 2, 2014, Universal Analytics is out of beta! Let’s run through everything you need to know about the announcement. 100% Feature Compatibility…
  • Is Web Analytics Dying?

    Web Analytics World: Online Marketing & Analytics
    Ralf Haberich
    22 Jul 2014 | 2:00 am
    The market around Web Analytics has existed now for almost 20 years, taking into account the first tools that were able to measure the statistics of a website by log file-overview. Quite a long time when compared to the existence of the Internet itself. You could say that out of approximately 21 years of Internet, […] Related posts: It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics Digital Management 2014 – 5 Unusual Web Analytics Predictions Web Analytics: How deep should you dig?
  • Talking Personalization: Post 1 (by Gary Angel)

    SemAngel
    SEMangel
    23 Jul 2014 | 4:36 pm
    Talking Personalization [Jim Hazen and I have been talking about Personalization and the appropriate technology stack since his days at SAS before he joined Semphonic/EY. Back then, we talked about doing a white paper together on the best approach to creating a personalization stack. Since that never quite came off, we’ve decided to tackle the topic as a dialog in my blog. So over the next 1-2 weeks we’re just going to exchange posts and thoughts on the topic.] Jim, First, let me say how excited I am to be talking this over – it’s been a long time coming! If I remember right, we first…
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    SemAngel

  • Talking Personalization: Post 1 (by Gary Angel)

    SEMangel
    23 Jul 2014 | 4:36 pm
    Talking Personalization [Jim Hazen and I have been talking about Personalization and the appropriate technology stack since his days at SAS before he joined Semphonic/EY. Back then, we talked about doing a white paper together on the best approach to creating a personalization stack. Since that never quite came off, we’ve decided to tackle the topic as a dialog in my blog. So over the next 1-2 weeks we’re just going to exchange posts and thoughts on the topic.] Jim, First, let me say how excited I am to be talking this over – it’s been a long time coming! If I remember right, we first…
  • Talking Optimization: Post #2 (by Kelly Wortham)

    SEMangel
    22 Jul 2014 | 9:26 am
    Gary, First, let me say you’re right….mostly. Second, a caveat – many optimization experts will claim that everything they say is the Truth and the only way forward. I do not claim that is the case with any of what I’m about to say. Rather – I claim it is *mostly* true and following this philosophy of testing and learning has a nearly 0% likelihood of failing to provide not just good results – but long-term, continuous improvement for your digital properties. It is not the ONLY way. I do believe it is the best way. Now – with that out of the way. Let me get to my response. My…
  • The Analytics Club

    SEMangel
    21 Jul 2014 | 1:20 pm
    Like most of us, I waste a fair amount of time reading on the internet. Some very small portion of this reading is legitimately useful. Most is just distraction. But among the most pleasant of those distractions is something called the Slate Movie Club. I’m a regular reader of Slate but more for the cultural and arts stuff than the politics, and among the features I like the best are the times when Slate assembles a small group of critics and they sustain a multi-day dialog on a topic. The Movie Club, for example, always meets around December to round-up the films from the year and discuss…
  • Talking Optimization: Post #1

    SEMangel
    21 Jul 2014 | 1:19 pm
    [Kelly Wortham and I have been talking optimization at X Change for years. Now that she’s part of the team here, we’ve been working on a piece together around building an Optimization Center of Excellence in the enterprise. Kelly also leads a regular group of testing folks who meet every month or so do discuss enterprise optimization programs.] Kelly, We’ve been working on a piece that captures a key theme for our practice – that analytics should drive testing. Naturally, we both believe that’s true, and it’s a theme I want to explore in some detail. But I wanted to start this…
  • Beyond Attribution to Action: Building a Personalization System

    SEMangel
    6 Jul 2014 | 2:39 am
    Personalization may not be as controversial, discussed, or intriguing as attribution, but it’s ultimately rather more important. I didn’t really intend it this way, but framing attribution as a problem around lift also makes attribution and personalization more closely related. Every marketing touch is a kind of personalization – singling out a distinct pathway to conversion that may generate incremental lift. Personalization is the set of techniques you use to tune a specific touch to generate maximum lift. So personalization and attribution aren’t, like “hot” and “cold” -…
 
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    Analytics Talk

  • Using Offline and Online data to drive Google Analytics Remarketing

    Justin Cutroni
    15 Jul 2014 | 4:34 am
    The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write a quick post about how a business could use the entire platform to better market to users on the web based on non-website activities. We’ll explore how to use offline and online data to create remarketing lists in Google Analytics. Before I start a hat-tip…
  • Understanding Cross Device Measurement and the User-ID

    Justin Cutroni
    10 Apr 2014 | 7:12 am
    One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration of cross device data with a discussion about how it works. How Cross Device Measurement Works You’ll recall that most analytics tools set an anonymous identifier to measure users. On…
  • Universal Analytics: Now out of beta!

    Justin Cutroni
    2 Apr 2014 | 10:00 am
    We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were missing things like Remarketing and Audience data. But no more :) I’m excited to say that as of today, April 2, 2014, Universal Analytics is out of beta! Let’s run through everything you need to know about the announcement. 100% Feature Compatibility…
  • Advanced Content Tracking with Universal Analytics

    Justin Cutroni
    12 Feb 2014 | 8:45 am
    A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects data as users scroll down a page. It uses events to track when a post loads, when the user scrolls more than 150 pixels, when the user reaches the bottom of the content and when the user reaches the bottom of the page. This technique uses Google…
  • Hits, Sessions & Users: Understanding Digital Analytics Data

    Justin Cutroni
    5 Feb 2014 | 6:35 am
    We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of users, sessions and hits. It doesn’t matter where the data comes from, it could be a website or a mobile app or a kiosk. This model works for web, apps or anything else. Digital analytics data is organized into a hierarchy of hits, sessions and users.
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
 
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    Digital Marketing Blog by Adobe

  • Don’t Have a Postal Perspective!

    Alyssa Nahatis
    23 Jul 2014 | 4:00 am
    Email is but one of many forms of marketing. They all have their legitimate purposes and advantages, but each approach has its own unique attributes and best practices that are not necessarily transferable. For example, email campaigns should not follow the same principles as a direct mail effort, and email marketing pieces should not be designed like you would design your direct mail flyers, catalogs, and brochures. In fact, using direct mail practices (like sending large numbers of untargeted pieces to those who have not requested them for your email campaigns) could lead to complaints.
  • Choosing to Be Forgotten with Ephemeral Messaging

    Tatiana Mejia
    23 Jul 2014 | 12:00 am
    Browsing messaging apps, I am reminded of one of my favorite sci-fi novels, Richard Morgan’s Altered Carbon. In the novel, people have the potential to live forever, through the use of cyborg bodies that they upload their consciousness into. Every single moment of every human’s life is recorded for recovery later. People can choose to turn off this high-fidelity recording, or “hard memory,” in favor of organic “soft memory” that fades over time. Sci-fi writers often make spot technology predictions, such as the telescreens in George Orwell’s 1984 or Arthur Clarke’s prediction…
  • “Enterprise” Is Not Just a Marketing Buzzword

    Jeff Allen
    22 Jul 2014 | 9:45 am
    If you’ve ever had anything to do with B2B software, you probably know that software that is built for large, complex organizations is often classified as “enterprise software.” Of course, in the world of software product marketing, we (and by we, I mean other people, not me) sometimes have a tendency to attach terms like “enterprise” to our products in order to trumpet them up as we go to market, regardless of whether or not the products actually qualify for these vaunted descriptors. While there is no standards body that governs the use of the term enterprise, customers generally…
  • Retail Beyond Boundaries: 5 Tips for Globally Minded Retailers

    Michael Klein
    22 Jul 2014 | 4:00 am
    Traveling on a bus in Sydney not long ago, I saw a fellow passenger come on board with a Marks & Spencer package. Knowing the British retailer didn’t have any retail stores in Australia, I asked him how he got his package. He lit up with a smile and told me how great it was that Marks & Spencer now ships anywhere in the world at no charge if a customer orders £35 worth of goods. It struck me how many retailers are expanding their reach globally—Walmart, Best Buy, Costco, Target, Macy’s, and too many others to list—and it’s no wonder. A growing number of globally minded…
  • Correlations: Another Perfect Score for Adobe Analytics

    John Bates
    22 Jul 2014 | 4:00 am
    Recently, I shared a blog post outlining the details surrounding our vision, strategy, and current capabilities in predictive analytics, which have earned Adobe Analytics a perfect score in this criteria in the latest Forrester Wave: Web Analytics Q2, 2014 report. Adobe Analytics received a perfect evaluation in 66 out of 75 criteria. Among these criteria, we received the highest possible score in the Correlations category. How’d we do it? Let me share our correlations capabilities and how this reinforces our vision in helping build the smarter enterprise. Defining Correlations In an…
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    Web Analytics Demystified

  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    Eric T. Peterson
    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
  • The Recent Forrester Wave on Web Analytics … is Wrong

    Eric T. Peterson
    16 May 2014 | 8:06 am
    Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries. Huge spreadsheets of data, long written answers, and multiple calls and product demos … all munged down into a single visualization designed to tell the large Enterprise which vendors to call and…
  • Registration for ACCELERATE 2014 is now open

    Eric T. Peterson
    23 Apr 2014 | 8:47 am
    I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks. Holding true to our “analytics for everyone”, and thanks to our generous 2014 sponsors Adobe, Tealium, and Observepoint, ACCELERATE registrations are still only $99 USD. » Register for ACCELERATE 2014 today! We will…
  • The 80/20 Rule for Analytics Teams

    Eric T. Peterson
    24 Feb 2014 | 2:00 pm
    I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry. Their leader has the attention of senior-most stakeholders, all the way up to the company’s CEO, and her evangelism has led to the widespread…
  • Time for Tag Management Vendors to Grow Up

    Eric T. Peterson
    16 Dec 2013 | 1:02 pm
    As I have written before, Web Analytics Demystified are big fans of Tag Management Systems, and I believe we are at the point where our entire client base is either on TMS or will be in the very near future. The advantages of TMS, especially when coupled with solid governance and the right resources managing the technology, are so many that we have simply stopped counting, and our most advanced clients are starting to do things with tag management that we’re not sure even the vendors imagined. Speaking of tag management vendors, sometimes watching the competitive landscape evolve is…
 
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    Google Analytics Blog

  • U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium

    Adam Singer
    23 Jul 2014 | 10:24 am
    With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, Cardinal Path, turned to Google Analytics…
  • Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery

    Aditi Rajaram
    15 Jul 2014 | 10:56 am
    Rooms To Go, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency -  LunaMetrics - who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users.The Google Analytics Premium integration allowed Rooms To Go to:…
  • Analytics Pros helps Avvo Gain New Insights with Data Import

    Adam Singer
    1 Jul 2014 | 9:00 am
    Companies use many systems to run their business. These may include multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web. At the 2014 Analytics Summit we announced the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together…
  • Segmenting Brand and Generic Paid Search Traffic in Google Analytics

    Adam Singer
    26 Jun 2014 | 11:09 am
    Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, many advertisers prefer to analyze these two groups separately.  For example, all else being equal, searches containing the advertiser’s brand name often have higher clickthrough-rates than those that don’t.Automatic classificationTo make analysis of brand and generic performance as…
  • Introducing the new Google Analytics Partner Gallery

    Aditi Rajaram
    24 Jun 2014 | 6:58 am
    Google Analytics has a vibrant ecosystem of analytics practitioners, advocates, and developers that drive great conversations, learnings, and sharing among passionate users. A central part of this ecosystem is partners, which can help users quickly increase the business value of Google Analytics through implementation expertise, analysis, and integrations.To make it easier to find services and apps that are important to your business, we’ve re-launched the App Gallery as the Partner Gallery, the new destination to find partners and review their offerings. It includes:Services by Google…
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    Web Analytics World: Online Marketing & Analytics

  • Is Web Analytics Dying?

    Ralf Haberich
    22 Jul 2014 | 2:00 am
    The market around Web Analytics has existed now for almost 20 years, taking into account the first tools that were able to measure the statistics of a website by log file-overview. Quite a long time when compared to the existence of the Internet itself. You could say that out of approximately 21 years of Internet, […] Related posts: It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics Digital Management 2014 – 5 Unusual Web Analytics Predictions Web Analytics: How deep should you dig?
  • Mobile Analytics: The Key to Understanding User Behavior

    Alon Even
    15 Jul 2014 | 2:00 am
    Why understanding mobile behavior using mobile analytics is vital for app optimization The key to understanding behavior in any practice is paramount to refining it. If you are a public speaker and use a coach sometimes to study your delivery, appearance and body language, you are doing so in order to analyze, learn and refine […] Related posts: A Surge in Portal User Adoption – Get the Intranet Buzzing How does mobile make Google money? [Infographic] 2014 – The Year of the Mobile?
  • Best of WAW … so far!

    Fiona Roddis
    8 Jul 2014 | 2:00 am
    It’s been six months since we took a look back at the most popular posts so we thought it was time to let you read them again and remind you how amazing our bloggers are!    We have a Plan! Christmas 2013 we had a plan for Web Analytics World’s future and so we thought we’d […] Related posts: Web Analytics World: Our 2013 in review! 2014 – The Year of the Mobile? Digital Management 2014 – 5 Unusual Web Analytics Predictions
  • Good Thinking on Attribution Models

    Karen Bellin
    1 Jul 2014 | 2:00 am
    The Twitter and LinkedIn algorithms both thought it would be a good idea for me to read Gary Angel’s latest post the other day. I’m glad they recommended it since it digs into some really interesting considerations around attribution models. Giving Credit Where Credit is Due. We are always attributing some outcome to some action in […] Related posts: Last Click Attribution is Hurting Social Media’s Feelings 7 Ways You Should Have Advanced Your Digital Strategy in 2013 Everyone is an Analyst
  • Does your BYOD policy comply with Data Protection Law?

    Irene Bodle
    24 Jun 2014 | 2:00 am
    Companies increasingly allow their employees, agents and subcontractors to access business data and customer data using privately owned devices (i.e. iPads, tablets, mobile phones and laptops). If staff access business data using a  “bring your own device” (BYOD) you need to protect your own confidential business information from misuse. Additionally, you should be aware of, […] Related posts: Clouding Computing – Prism, Data Protection and the application of US Laws Cloud Computing and Customer Data Dealing with a Subject Access Request
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    Analytics Platform - Piwik

  • It’s Piwik Analytics Survey time: Your Opinion Matters!

    Piwik Core Team
    10 Jul 2014 | 1:20 pm
    It’s been almost two years since our last survey. We were so happy to get the participation we did from the community last time and hope that you will once again share your thoughts! Fill in the survey Looking back on the previous survey, several features were implemented as a direct result: New app design with Morpheus theme Piwik Marketplace for Plugins Visitor Profile Performance and Reliability Improvements Theming Migrated from SVN to Github! And much more… Now it is time to ask for your opinion again. Sure it’s only 20 short questions, but your time you take and energy…
  • Piwik is now using Github issues as our Issue Tracker!

    Matthieu Aubry
    9 Jul 2014 | 8:55 am
    This is an announcement regarding the Issue Tracker used for the Piwik project. We are excited to announce that Piwik has migrated from Trac to now using Github issues for managing our issues! More than 5,400 tickets and 20,000+ comments from 1,000+ users were migrated to Github. Read on for more information. Where do I find Piwik Issue Tracker? Piwik main project issue tracker (piwik/piwik) Piwik Mobile issues (piwik/mobile2) Device Detector issues (piwik/device-detector) Piwik iOS SDK (piwik/piwik-sdk-ios) See other repositories at github.com/piwik Benefits of using Github Issues for the…
  • Track API calls in Node.js with Piwik

    Frederic Hemberger
    25 Jun 2014 | 3:59 am
    When using Piwik for analytics, sometimes you don’t want to track only your website’s visitors. Especially as modern web services usually offer RESTful APIs, why not use Piwik to track those requests as well? It really gives you a more accurate view on how users interact with your services: In which ways do your clients use your APIs compared to your website? Which of your services are used the most? And what kind of tools are consuming your API? If you’re using Node.js as your application platform, you can use piwik-tracker. It’s a lightweight wrapper for Piwik’s own…
  • Help us Reset The Net today on June 5th

    Piwik Core Team
    4 Jun 2014 | 9:18 pm
    This blog post explains why the Piwik project is joining ResetTheNet online protest and how you can help make a difference against mass surveillance. It also includes an infographic and links to useful resources which may be of interest to you. Snowden revelations, a year ago today On June 5, 2013 the Guardian newspaper published the first of Edward Snowden’s astounding revelations. It was the first of a continuous stream of stories that pointed out what we’ve suspected for a long time: that the world’s digital communications are being continuously spied upon by nation states with…
  • How Piwik uses Travis CI to deliver a reliable analytics platform to the community

    Matthieu Aubry
    25 May 2014 | 7:55 pm
    In this post, we will explain how the Piwik project uses continuous integration to deliver a quality software platform to dozens of thousands of users worldwide. Read this post if you are interested in Piwik project, Quality Assurance or Automated testing. Why do we care about tests? Continuous Integration brings us agility and peace of mind. From the very beginning of the Piwik project, it was clear to us that writing and maintaining automated tests was a necessity, in order to create a successful open source software platform. Over the years we have invested a lot of time into writing and…
 
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    Webmetricsguru INC - Marshall Sponder

  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
  • Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

    Marshall Sponder
    3 Jun 2014 | 3:18 pm
    Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail MarketingWe need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  - ClickZ.com Now you know why I am not writing here as much – so much…
  • Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

    Marshall Sponder
    14 May 2014 | 1:18 am
    Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with. Social Media isn’t just a communications model, it’s also a business model Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their…
  • Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

    Marshall Sponder
    9 Apr 2014 | 11:03 am
    Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….   ClickZ Live NYC Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of…
  • SoLoMo Analytics FITNYC course, Programmatic, Programmatic, New Blog Theme and GigaOM’s Structure:Data this week

    Marshall Sponder
    17 Mar 2014 | 11:07 pm
    Certainly a lot of Programmatic and Big Data going on this week and I have been extremely busy building the new Fashion Institute of Technology Social and Mobile Analytics course that is running early next month – but more about that shortly. The last Simulmedia Salon First – I went to a Programmatic event last Thursday at the latest Simulmedia Salon and wrote about it at CMSWire in a post titled “Programmatic Shaping the Future of TV Ad Buying” which was just published this morning. The Best Editor is … I need to call out Noreen Seebacher who is the best editor…
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    Google Analytics, SEO, Social Media and PPC blog » Blog

  • MozCon 2014 Recap: What I Learned

    Sean McQuaide
    23 Jul 2014 | 6:45 am
    A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to the same point. MozCon started with a presentation from our fearless SEO leader, the Wizard of Moz himself, Rand Fishkin. Rand started off the conference by reflecting on the past year in search and framing his vision for the future. He highlighted 5…
  • Making the Case for Tag Firing Priority in Google Tag Manager

    Samantha Barnes
    22 Jul 2014 | 5:52 am
    A great new feature, Tag Firing Priority was rolled out inside of Google Tag Manager around July 1 along with the updated and redesigned debug mode. It is seemingly a small feature, located under the ‘Advanced Settings’ in the Tag (see below). It’s an exciting update not only because of the application of setting priority, but also because it proves the direction Tag Manager has been heading – toward giving marketers and analysts more comprehensive control over the Tags they load on their site. Without any extra coding on the site, users can now control the firing priority…
  • Optimize Internal Site Search Conversion Rates with Google Tag Manager

    Jonathon Stephens
    17 Jul 2014 | 5:45 am
    Often overlooked, Internal Site Search’s importance shouldn’t be underestimated. Recently, as I was exploring our company’s website, I noticed that our internal search results weren’t as helpful as I anticipated. I conducted a search on our site for “google analytics”, a term very significant to us at LunaMetrics. I was shocked to see that all the top listed results were blog posts. While blogging is important to us, it’s also important for our visitors to know that we offer trainings around the country and Google Analytics services to clients. All the…
  • Dynamic Data Viz: A Better Way to Plot Rows in Google Analytics

    Dorcas Alexander
    16 Jul 2014 | 9:03 am
    Have you ever tried to use the “plot rows” feature in Google Analytics and it literally falls flat? It happens because you can’t keep the chart from graphing the metric total. That thick blue line across the top of your chart flattens everything else. It keeps the size of the chart static, rendering it useless. Wouldn’t it be great if you could graph only the rows you want and the chart would dynamically resize? Here’s the key to turning those flat, plotted rows into dynamic data visualizations: motion charts. I used to think that motion charts were all flash and…
  • 6 SEO Myths The Pros Are A Little Tired Of Debunking

    Michael Bartholow
    14 Jul 2014 | 9:53 am
    You know what’s been grinding my gears lately? No matter how long I’ve been in the search field, or what happens out there in the industry, some myths continue to persist. Wishful thinking? Lack of education? I say both. Let’s clear up some common misconceptions with the help of some industry experts from Google+. If you’re an average web user, Google+ probably doesn’t have a place in your life. However, I’ve found it to be a thriving locale for search industry discussion! Add one of these experts to your circles and join the conversation today. Myth 1:…
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    All Web Analytics Demystified Blogs

  • Hello. I’m a Radical Analytics Pragmatist

    23 Jul 2014 | 8:22 am
    I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, “Why pick a fight?” We’ve had more than enough of those for our little industry over the past few years. So I let it go. Except I didn’t let it go. I was still fuming about it later that day. And the next day. And now…almost a week later. Still fuming. I went back to the post to see if any of the commenters had called out the blather for what it was (I’d initially read the post shortly after it was published, so…
  • Competitor Pricing Analysis

    21 Jul 2014 | 2:30 am
    One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being “Amazon-ed,” which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on Amazon.com. This client was attempting to use time spent on page as a way to tell if/when visitors were leaving their site to go price shopping. Unfortunately, I am not a huge fan of time spent on page, since a page could have wide varieties of time spent on page due…
  • How to Deliver Better Recommendations: Forecast the Impact!

    14 Jul 2014 | 12:40 pm
    One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: “I think we should do X…” vs “I think we should do X, and with a 2% increase in conversion, that would drive a $1MM increase in revenue” The benefits of modeling out the impact of your recommendations include: It forces you to think through your recommendation. Is this really going to drive revenue? If so, how? What are the behaviours that will change that will drive the growth? A solid revenue estimate will help you “sell”…
  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
  • Product Cart Addition Sequence

    9 Jul 2014 | 2:25 am
    In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. Which products tended to be added first, second third, etc.? They also wanted to know which products were added after a specific product was added to the cart (i.e. if a visitor adds product A, what is the next product they tend to add?). Finally, they wondered which cart add product combinations most often lead to orders. I had to admit that I was surprised that no one had asked me these questions in the past…
 
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    Webtrends Blog

  • SharePoint: Turning RO-Why into ROI

    Loren Johnson
    15 Jul 2014 | 6:00 am
    Many organizations use SharePoint as a one-stop shop for company collaboration, information and communication. As with any IT investment, the return must justify the expense and effort. However, most companies fail to treat it as a targeted communications solution and, rather than researching, measuring and tailoring the content to their users, SharePoint becomes a conglomerate of information, resulting in a scattered interface with low adoption rates. Imagine walking into a furniture store that also sold corn dogs. Most likely you wouldn’t stick around to check out the wares because it…
  • The Power of Optimize

    Vladimir Brayman
    11 Jul 2014 | 11:09 am
    Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests to determine which content works best on a website to increase conversions without the need to be a statistician.  The discussion that followed proved what I already knew: merging complex technology with ease of use is an incredibly…
  • Putting our own tools to work at Webtrends

    Stacia Secreriat
    2 Jul 2014 | 12:07 pm
    As a digital marketer, I’ve understood the benefits of running tests on a website for quite a while. But as a digital marketer for Webtrends, my interest and experience have reached new heights thanks to access to our own product – Webtrends Optimize. I spend a hefty amount of time using the tool to run A/B and multivariate tests on our corporate site to find out what content, designs and more are most relevant to our users. I recently had a chance to share some of my collected knowledge – specifically geared to testing newbies – about how to pick a subject on your website. Check it…
  • Conversions are only part of the customer experience equation

    Michael Wilson
    30 Jun 2014 | 8:37 am
    This week, I attended the Forrester Forum for Customer Experience Professionals in New York, which is a conference that provides research and insight on how to create the most compelling customer experiences in order to grow revenue, retain customers and have those customers recommend your brand. During my stay, I had an opportunity to speak with 20 or so people during an intimate lunch session where I shared how they can optimize their customers’ experiences. One takeaway was abundantly clear: digital marketers are looking for more conversions and are constantly fine-tuning or re-focusing…
  • How to Plan Your Data Strategy

    Stacia Secreriat
    2 Jun 2014 | 4:46 pm
    Data is a funny thing. Everyone uses data to drive their decisions and everyone wants more. Typically, the thinking is, the more the better, the more you have the more likely you’ll reach the best decisions and outcomes. But that’s not necessarily true. There is an art to data. You don’t want to capture every little thing, and you want to prioritize what matters and what doesn’t. As you drive your car, you rapidly identify changes to your environment, you categorize what matters and what doesn’t, and make decisions about how to proceed. But you don’t need to register all the…
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • Down Is Up – Google Analytics Comparison Graph Not Matching Data

    Farid Alhadi
    21 Jul 2014 | 8:49 am
    Recently, an issue came to light with one of our clients which turned our world upside down – quite literally. In the graph (shown below), Unique Pageviews vs. Pageviews was compared for a given date range for a select group of pages. If you click on the image to zoom in, you’ll notice something weird. For some reason, the line of the Pageviews metric — which is higher in number — is lower visually than the unique pageviews. What the @#$^ is happening? The unique pageviews line (the higher of the lines) is graphed according to the y-axis scale on the left. What you probably…
  • 2014 FIFA World Cup Statistics

    Allaedin Ezzedin
    14 Jul 2014 | 11:03 am
    Also, see cool interactive data visualization chart of 2014 World Cup data here. As the month-long World Cup Tournament in Brazil is at an end, it is amazing to see that the biggest winner of the tourney is not the one who scored the most on the green field, but rather, the one who scored the most on social media. The most watched sporting event on earth generates millions of social mentions and millions of viral video views produced by individuals as well as major brands for marketing and advertising. The #GER vs #ARG match set the all-time record for tweets per minute with 618,725 at the…
  • World Cup 2014 Interactive Visualization in Tableau

    Mike Anderson
    7 Jul 2014 | 11:53 am
    The World Cup is the most viewed global event (yes, even more than the Olympic Games). Internationally, one of the most, if not the most, common sport is soccer (known as football in places other than the U.S.), and for good reason. Who can resist the fun of the sport! This year, there was the fastest goal scored by U.S. (32 seconds!), Algeria’s defense against Germany, and the mighty Tim Howard’s record-making game for most saves in a single game (16 saves people! 16!) — just to highlight a few! The beauty of Universal Analytics is you can pull in any sort of data into the Google…
  • World Cup 2014 Data in Universal Analytics for the First Time Ever!

    Allaedin Ezzedin
    27 Jun 2014 | 4:16 pm
    Soccer image by Pallus23 of Deviant Art. Every World Cup game I watch overwhelms me with the amount of historical numbers and statistics thrown around by game commentators about the teams and players. Soccer fans, including myself, are becoming numbers addicts more and more and we enjoy game analytics and prediction as much as we enjoy the games themselves. There was a time, not so long ago, when statistics in soccer were only as complex as goals scored (with maybe a few other small metrics!) This is similar to Digital Analytics where we used to foolishly measure website performance based on…
  • 6 Tips for Government Websites and Mobile Apps: The ABC’s of Google Analytics

    Feras Alhlou
    20 Jun 2014 | 6:00 am
    Photo from Getty Images As a Google Analytics Premium Reseller for several government agencies, we’ve noticed that Web and mobile analytics is as important to government digital initiatives as it is for the private sector. Fundamentally, it’s about organizations leveraging digital media to offer products and services to a target audience or to communicate and connect with constituents. Similar to their counterparts in the private sector, federal communication managers, webmasters and those in charge of digital initiatives (eGovernment, Digital Government, etc.) need to navigate…
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • Solving Digital Conversion Struggles using Lifecycle Analytics

    Sameer
    23 Jul 2014 | 11:01 pm
    Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We  [ Read More ]
  • Forrester Web Analytics Wave 2014 report [Download]

    Sameer
    15 Jul 2014 | 10:30 pm
    Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the current features set and capabilities  [ Read More ]
  • 5 Digital and Analytics Conferences You Must not Miss in 2014

    Sameer
    29 Jun 2014 | 10:30 pm
    If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot say I have learnt the  [ Read More ]
  • How to Overcome Google’s Paid Search Keyword (Not Provided) update

    Sameer
    22 Apr 2014 | 11:15 pm
    Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest  [ Read More ]
  • Top 5 Strategies for Bringing Multichannel Marketing to Your Digital Channels

    Sameer
    23 Mar 2014 | 11:00 pm
    Here are the presentation slide from my latest speaking engagement. Benchmarks from past year’s holiday season have shown an exploding trend of customers combining multiple digital devices – such as doing research via their Smartphones but completing purchases via their tablets. As a result, marketers that continuously engage customers across digital channels and devices outperform  [ Read More ]
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Online Consumer Shopping Habits and Behavior

    khalid
    21 Jul 2014 | 8:27 am
    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consumer Satisfaction Levels With Different Aspects Of Online Shopping Reasons %age     Ease of checkout…
  • How to Get Back Abandoned Ecommerce Shopping Carts

    Stephen Da Cambra
    14 Jul 2014 | 12:39 pm
    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout. To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would increase by almost 20%. Another…
  • 3 Ways Companies Use Social Media to Increase Conversion Rates

    Stephen Da Cambra
    30 Jun 2014 | 10:38 am
    How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer…
  • SEO & Content Marketing: One Way to Boost Both

    Stephen Da Cambra
    19 Jun 2014 | 4:56 am
    At Invesp we’d like to think that conversion optimization is the most important link in the digital marketing chain between your target customers and a qualified lead or an ecommerce sale. But if we were an SEO company we’d be singing a different tune. How can conversions be so important if you need traffic before you can start converting? From that point of view traffic and the SEO that brings it appear to be the most important link in the chain. Want to know what’s really most important? Think about SEO and conversions, and think about one without the other. Alone, each one is…
  • AB Tests That Destroy the Myths Created by AB Testing

    Stephen Da Cambra
    10 Jun 2014 | 4:33 am
    Remember the good old days of retailing? You could count on at least two truths. First, advertising would get people into your store and, second, you converted some of that traffic into customers – at least 20% of them, with many sectors enjoying rates of 50% or more. And there was a bonus truth: ‘cart abandonment’ wasn’t in your vocabulary. Then along came ecommerce. The two truths remained the same. Online advertising, like SEO and PPC, would drive customers to your website. But the second truth proved shocking. While conversions still occured, online conversion rates were an…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
  • You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help

    Damian Davila
    11 Jun 2014 | 5:21 pm
    So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways? No. Somewhere between the mortgage or rent, the utilities, the Lowes card, the Capital One, the Care Credit for the cats, of course the car payment and insurance, and let’s not forget Junior’s daycare, somehow something slipped through the cracks of your airtight system… you know, that one notebook you keep on the kitchen counter. It’s not working, and also, it has spaghetti sauce and your dad’s pulmonologist’s phone number scribbled on it for…
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    Visibly Intelligent

  • Tip of the Month: Guided Navigation

    Kris Wade
    17 Jul 2014 | 9:57 am
    When new customers migrate from another platform to Visible Intelligence, they often come with a perception that you need to be a search expert to get good, relevant social data. Well, that is certainly not the case with VI, which can be used easily by novices as well as experts. In this post, I explain how easy it is to start crafting your own searches with little to no experience. Imagine this scenario: Your boss just handed you a rush project. They want a report on what people are saying about your new product by Monday. You’ve never crafted a search and the person on your team that…
  • Why meaningful social media posts matter

    Ken Giffin
    14 Jul 2014 | 10:17 am
    As a lover of Facebook, I enjoy scanning through posts and trying to find something noteworthy from friends or former coworkers. The challenge I usually face, however, is spending too much time scanning through streams and streams of posts that don’t matter to me. Sure, it is vaguely interesting to see that someone is checked in at an airport or cheering on a favorite major league (or little league) sports team. But I find myself just quickly scanning those items and quickly moving past them, and it takes significant time just to scan the posts. But, every few days I do find a terrific…
  • Heard on the street: 3 ways to harness insights for great A/B split testing

    Steve Reeves
    9 Jul 2014 | 12:11 pm
    Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a benchmark, establishing a stake in the ground as measured by the “control” and the effectiveness (or ineffectiveness) of an additional variable introduced into the mix. Marketers have been using A/B split testing for decades to measure, among other things, the impact that the variable has on open rate, response rate, click through rate, and other key measures. At times, people will ask me how the Visible Intelligence platform can be used to fuel A/B split…
  • The World Cup of sentiment

    Rich Miller
    7 Jul 2014 | 1:21 pm
    The Analysis The semifinals may start tomorrow, but the darlings of the World Cup have already been established. To identify which countries have won and which have lost in terms of sentiment, I’ve analyzed the net positive sentiment of the 16 teams* that qualified for elimination play across two time periods. The first time period was June 10 to June 17. This time period straddled the opening ceremonies and the earliest matches of pool play. I picked this time as a baseline because it captured both pre-tournament sentiment, yet also captured newly formed opinions after at least one…
  • Hot topics on the Fourth of July

    Becca Ramble
    2 Jul 2014 | 11:33 am
    Run a search online for “What does the Fourth of July mean to you” and you will see real examples of how freedoms are exercised in social media as people share their thoughts in a variety of ways – some cheerful, some angry but, all in all, with a lot of passion. So knowing that the meaning of the holiday varies from person to person, I thought we should look at what unites people on the Fourth of July. Not surprisingly, many people are sharing what they are going to eat and how they are planning to spend the day. The results are interesting – and mouthwatering! People love posting…
 
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    Brooks Bell » Blog

  • “Star of the Week” Spotlight: Mike Adams

    Kelly Reiser
    22 Jul 2014 | 10:50 am
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is Director, Optimization Engineer, Mike Adams! As an essential part of our team, Mike works day and night to make sure projects are finished on time and leads our awesome team of developers. Congrats Mike! What is a problem or challenge you faced and overcame in the past weeks? (This can be a test issue, a tool issue, anything really) I think that being part of the engineering team we…
  • Careers in Testing: July 21, 2014

    Kelly Reiser
    21 Jul 2014 | 11:34 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: UX Designer Warby Parker Omnichannel Insights Analyst Barneys New York Data Scientist Lonely Planet Senior Data Engineer – Experimentation & Testing Netflix Advisor, Digital Testing CVS Manager of Digital Experience L.L.Bean See all…
  • 5 Must-Read Optimization Posts for the Week of July 14

    David DeFranza
    18 Jul 2014 | 6:10 am
    For a high-end luxury product like a new Porsche, the customer decision journey can be long—spanning many touchpoints across weeks, months, and even years. And, importantly, this journey doesn’t end with a purchase but continues long after, creating an opportunity to build a long-term relationship between the brand and consumer. That’s why the company is harnessing data to create a detailed customer journey map—and it’s an approach many brands could adopt as well. Read the rest: How customer journey mapping is driving Porsche’s success. Here are four more A/B testing and…
  • Embrace Data and Testing Will Come Naturally

    David DeFranza
    17 Jul 2014 | 11:05 am
    One of the takeaways from this year’s Click Summit was that “an organization must embrace data before it can leverage testing.” This seems obvious on the surface, but it is actually a powerful insight that hints at the mechanism by which a testing culture can grow within an organization. It also suggests some practical steps for building a data-driven business. READ MORE: Get the top 110 takeaways from Click Summit 2014 For a testing culture to take root, everyone in an organization must be encouraged and inspired to ask questions. Unfortunately, when ideas are based on gut feelings and…
  • “Star of the Week” Spotlight: Reid Bryant

    Kelly Reiser
    16 Jul 2014 | 12:14 pm
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is new member of the team, Reid Bryant! As our in-house Data Scientist, Reid tackles big projects, lends a hand with analysis, and is currently working on developing new data models for all our teams.. Congratulations Reid! Which of Brooks Bell’s core values resonates with you the most?  Pursue Knowledge. Its energizing to leverage recently acquired knowledge to improve existing…
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    OnlineMetrics

  • 10 Simple Ways Multivariate Testing Can Boost eCommerce Sales

    Guest Author
    30 Jun 2014 | 12:00 am
    Multivariate testing is the art of optimizing your conversions through experimentation with strategic design of the web page. Is testing already incorporated in your organization? It has been statistically proven that certain combinations of design elements increase the conversion rate. It is similar to A/B split testing, but multivariate testing tends to provide more information about the most influential aspects of the design. There are a number of different multivariate test tools available. Most include what is referred to as an impact factor. The impact factor enables you to determine…
  • Five Challenges in Today’s Digital Analytics World

    Paul Koks
    16 Jun 2014 | 12:00 am
    In every market and in every profession there are always challenges we need to face. In the digital analytics world I see these challenges growing every day. What about you? Do you feel the same? Technology becomes smarter, paid click prices are continuously on the rise and a lot of people are near their retirement age. In this article I will show five important challenges that we have to deal with in the digital analytics world. Anything to add? I welcome you to get involved in the comment section. Digital Analytics World A few weeks ago I was busy making an overview of the current…
  • 10 Conversion Segmentation Tips to Optimize Your Online Business

    Paul Koks
    2 Jun 2014 | 12:00 am
    Let’s be honest. How many of you started out with a 100% focus on the overall website conversions or conversion rate? There is nothing wrong with putting some attention on this metric, but it is not the end of the story. Conversion segmentation is a must if you want to do great instead of just good. There are literally hundreds of ways to segment and optimize your website conversions. I could write a complete book on this topic… maybe in the future. :-) In this post I will dive into 10 conversion segmentation tips you should definitely give a try! 1. Channel What traffic…
  • SEO Best Practices #4: Meta Description

    Paul Koks
    26 May 2014 | 12:00 am
    How much time do you spend creating compelling meta descriptions? Although the description is not judged as a ranking factor in SEO, it is very important to spend enough time creating them. If used in the right way, you can improve the number of clicks from Search Engine Result Pages (SERPs). More than once I have tested different variations for the same page. In some situations, improving your CTR with 50 – 100% is definitely possible. Enough reason to dive deeper into the world of meta descriptions. What is a Meta Description? A meta description clearly describes the content of a…
  • Top 8 Web Analytics Education Options

    Paul Koks
    19 May 2014 | 12:00 am
    No matter in which industry you are working, education is and will always be important to facilitate your desired career path. The Analytics industry is continuously evolving. That’s one of the reasons why the number of web analytics education options has grown over the last decade. Do you invest in your knowledge and web analytics skills to stay ahead of the pack? In this article I outline eight different web analytics education and certification options worth considering. This in addition to the blogs, books, podcasts, videos and conferences that are already on your list. Why Care…
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    Digital Analytics Blog - AT Internet

  • “Dark Social”: Illuminate the dark side of traffic

    Bernard Segarra
    23 Jul 2014 | 1:45 am
    Who’s never copied and pasted a link into an email to share an article, video, photo or other content? While it’s common and seemingly benign, sharing content in this way actually disrupts how we track and analyse traffic sources, since we can’t immediately tie the traffic to a social interaction. To truly understand the real impact of all kinds of social sharing, and to measure how “viral” certain content really is, we must shine a light on what’s called “Dark Social” traffic. When measuring its own site traffic, “The Atlantic” magazine discovered that more than 56% of…
  • Smart TV: deciphering viewer usage to enhance the TV experience

    Bernard Segarra
    27 May 2014 | 1:43 am
    Soon, all new TVs will be able to connect to the Internet. The latest trends support this, with TV equipment experiencing marked progress in 2013. Today, the world of smart TV already incorporates a wide range of interactive services: web browsing, video platforms, catch-up TV, VOD, applications, games, multiscreen, and more. Tomorrow’s offer will be even richer, with more interactive services and deeper synergies between all connected devices (like tablets, smartphones, game consoles, and more). The TV experience is rapidly changing, and content is decreasingly restricted to linear…
  • [Infographic] World Cup 2014 & TV tracking: How can you measure “drive-to-web”?

    Bernard Segarra
    6 May 2014 | 2:00 am
    This upcoming global sporting event will draw about 4 billion TV viewers in June. Given that 75% of people interact with a second screen while they watch TV, and that traffic to advertisers’ sites peaks within 2 minutes after ad broadcast, brands are turning to TV tracking. But how can you precisely measure this “drive-to-web”? How can you see the real impact of your TV campaigns? Check out this infographic for key stats and factors at play, and the basics and benefits of TV Tracking by AT Internet.   [Infographic] World Cup 2014 & TV tracking: How can you measure…
  • [Humour] Big data: When the Wild West lays down the law

    Benoit Arson
    28 Apr 2014 | 2:07 am
    Google was first to the draw, but Yahoo has now joined the showdown and is withholding keyword data from website managers. Going forward, visits originating from Yahoo Search will appear in analytics reports as direct traffic, and soon, Yahoo will no longer appear in your reports. Yahoo is thus following in the footsteps of its Mountain View rival, who itself shook things up again with the recent announcement that it will no longer provide the keywords entered by users, even when they click on AdWords links. These decisions were made with the intent to respect personal data protection laws…
  • [Infographic] Who are the European Internet Users?

    Sylvie Gueras
    8 Apr 2014 | 1:02 am
    Even if the Web has no borders, users behavior can change from one country to another. How local cultures influences users? Who are the major web players and where? Who stands out? Traffic, search engines, browsers, OS … We’ve studied French, German, British and Spanish users behavior across 7,000 websites. Here are the results.   The post [Infographic] Who are the European Internet Users? appeared first on Digital Analytics Blog - AT Internet.
 
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