Web Analytics

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  • What I Love: Adobe and Google Analytics*

    All Web Analytics Demystified Blogs
    24 Sep 2014 | 12:12 pm
    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago. To wit: Cross-session segments are in both! Both enable multi-suite/property/view tracking! Sequential segments are in both! Custom dimensions/variables and custom metrics/events are plentiful (not that users won’t always pine for more)! Classifications/dimension widening is in both! They both…
  • Six Smart Ways to Influence Your HiPPO

    Paul Koks
    20 Oct 2014 | 12:00 am
    Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to deal with them at least one time in their carreer. In this context I like to introduce the word “HiPPO”; in our web analytics language it stands for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”. You know what I am talking about?! ;-) What you can do about it? A lot actually! Just read on to discover how to positively influence YOUR HiPPO.
  • How I Measure Success for my Blog. A Framework using Google Analytics.

    analytics for fun
    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure. Why? Because this is the only way to understand your blog
  • How Adobe Target Automated Personalization Shines

    Digital Marketing Blog by Adobe
    Jonas Dahl
    30 Oct 2014 | 4:00 am
    As a business analyst for Adobe, I’ve been able to see firsthand where Adobe Target Automated Personalization offers benefits that A/B testing and many other automated personalization solutions can’t. Adapting to Changes in Behavior Visitor behavior on a site can change over time for a number of different reasons: for example the site may begin attracting a slightly different type of visitor, the competitive landscape may change, or seasonal effects may come into play. Adobe Target Automated Personalization adapts to these changes in visitor behavior, offering a huge advantage over the…
  • DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’

    Google Analytics Blog
    Adam Singer
    27 Oct 2014 | 10:59 am
    This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th  and will be hosted at University of San Francisco. The theme is "optimizing performance using quantitative and qualitative practices". The DAA SF chapter has lined up industry leaders who will be sharing their thoughts and experiences. We are expecting a great afternoon of discussion followed by a networking reception. Following are the event details:Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all…
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  • An Analytics Journey

    19 Oct 2014 | 4:34 pm
    “Where are we going?” is one of those questions that seem essential to our human way of thinking. Immediately followed, of course, by the childlike, “Are we there yet?” A big part of our job as analysts is to answer those questions for the organizations we work for. But when it comes to our own profession, there’s no simple forecasting method or tool for telling us where analytics is going. Is big data and machine learning our future? Or will we all be story-tellers, making analytic movies, on location? Who knows? Awhile back I blogged briefly on a topic I’ve been intending to…
  • What’s Important Right Now in Digital Analytics : A Primer for X Change

    5 Oct 2014 | 4:22 pm
    [With our super short registration season for this year’s X Change, it’s definitely time to register. And if you have registered, MAKE SURE YOU BOOK YOUR ROOM AT THE PHOENICIAN since the Hotel block expires this week. It’s time!] One of the fascinating aspects of X Change is that the topics are largely community driven. The conversations are all led by enterprise measurement leaders and those leaders choose the two topics they want to deep dive into. So the topics that get chosen are almost always what’s top-of-mind - what’s interesting, promising, or puzzling folks who are trying…
  • Analytics Club - Talking Optimization Series Finale

    1 Oct 2014 | 6:36 pm
    Gary, I’ve written so much already, I hesitate to summarize the series as you suggested. The 8 points you pulled out do a pretty good job in and of themselves. Instead, let me focus on the 5 things companies can do right now to optimize their optimization program – and I will include some of the key themes and take-aways from our conversation. Stop listening to consultants. There is no such thing as “one-size-fits-all” best practices in digital optimization. Stop listening to consultants who try to tell you there is. Best practice blogs and books should be considered “one size fits…
  • Analytics Club - Talking Optimization Post #10 by Kelly Wortham

    29 Sep 2014 | 11:00 am
    Gary, I’m going to do my best to “bring it home” as you requested in your last post but that’s a lot to cover in a single post. Hopefully, I won’t lose folks along the way! Stick with me, everyone – I promise to make it worth your time. Measuring the success or ROI of any program or team can be challenging. Analytics teams have struggled with this for way longer than optimization teams have even been in existence so you know very well how challenging it can be to devise a way to measure both operational efficiency and impact.  You are absolutely correct that it is nearly…
  • Looking forward to X Change

    21 Sep 2014 | 8:01 pm
    With our much abbreviated timeline, now is indeed the time to register for X Change. What makes X Change special? The answer is simple. The format. When I started X Change eight years ago, my idea was pretty simple. I go to a lot of conferences. I speak at a lot of conferences. I’ve gotten to almost enjoy the speaking (I’m a nervous Nellie by nature) and I try to add real value. But sitting in an audience listening to anybody’s presentation is, even at its best, a somewhat dissatisfying experience. There are questions you’d like to ask, things you’d like to explore that simply…
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    Digital Marketing Blog by Adobe

  • Adobe’s Latest Review Is Two Thumbs Way Up

    Doug Anderson
    30 Oct 2014 | 3:40 pm
    I want to talk to you about the newest Forrester Wave report, the EMSS (Enterprise Marketing Software Suite) Wave. But first, let’s talk about movies just for a second. I like movies. You probably like movies. Maybe, like me, you try to watch as many movies as you can possibly squeeze into your busy schedule. But if you’re like me, you probably also have other stuff going on in your life. Kids. Job. Other hobbies, like origami, cooking, or collecting Star Wars action figures. Maybe you ride a bike. So you have to be at least a little bit discerning in how you choose which movies to watch.
  • When the Key Doesn’t Fit the Lock

    Marc Eaman
    30 Oct 2014 | 5:00 am
    Most successful companies carry a hefty key ring on their business solutions belt. Over time, the accumulated keys get heavier and harder to carry, with confusing sizes and shapes, often getting in the way, yet each is unique and fits its functional lock. Unfortunately, when you’re fumbling for a key for a supply cabinet or even to the front door, they all start looking the same. Imagine spending time rattling through dozens of keys for one locked door and being frustrated that you cannot find one that fits. Suddenly, someone comes along and walks right through, because you didn’t realize…
  • How Adobe Target Automated Personalization Shines

    Jonas Dahl
    30 Oct 2014 | 4:00 am
    As a business analyst for Adobe, I’ve been able to see firsthand where Adobe Target Automated Personalization offers benefits that A/B testing and many other automated personalization solutions can’t. Adapting to Changes in Behavior Visitor behavior on a site can change over time for a number of different reasons: for example the site may begin attracting a slightly different type of visitor, the competitive landscape may change, or seasonal effects may come into play. Adobe Target Automated Personalization adapts to these changes in visitor behavior, offering a huge advantage over the…
  • Creating Memorable Business-to-Business Experiences

    Marcel Boucher
    30 Oct 2014 | 3:00 am
    With the 2014 Game Plan e-commerce forum just around the corner, many industry leaders in the world of online marketing are already looking forward to the wealth of information that hybris software’s annual B2B conference promises to showcase during the event. Focusing on the ever-changing landscape of online marketplace optimization, Game Plan will undoubtedly shed light on the current state of B2B marketing through e-commerce platforms.  Partnering with a company at the forefront of the B2B marketing revolution, this year’s event—held November 4-5 in Chicago—welcomes Adobe as a…
  • The Shift to Employee Advocacy: Why You need to Activate Your Team

    Cory Edwards
    29 Oct 2014 | 2:00 pm
    Last week I had the privilege of presenting at the 2014 LinkedIn Talent Connect in San Francisco with my colleague Natalie Kessler who leads our employment branding initiatives. With over 3,700 attendees at the event, it was refreshing to be speaking in good company on the topic of storytelling, evangelism, and establishing a social culture. As part of a team tasked with making Adobe one of the most social brands in the world, I spend a great deal of time trying to help our employees feel empowered as social ambassadors for our brand. In the beginning of my career, I spent countless hours…
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    web analytics - Google News

  • Google Analytics app updated with universal support for iPad - AppAdvice

    29 Oct 2014 | 8:36 pm
    AppAdviceGoogle Analytics app updated with universal support for iPadAppAdviceGoogle Analytics is, of course, the official iOS client of Google's Web analytics service, which generates detailed statistics and graphics about website traffic, conversions, and sales. Released last July for iPhone and iPod touch, Google Analytics Google Analytics Gets An iPad AppWebProNewsall 3 news articles »
  • Adobe Joins Campaign, Analytics for Faster Retargeting - CMSWire

    27 Oct 2014 | 8:40 am
    VentureBeatAdobe Joins Campaign, Analytics for Faster RetargetingCMSWireThat series kicks off today with what Adobe officials call "an industry-first integration with Adobe Analytics." Adobe Campaign has worked before with Adobe Analytics but this is a "deeper integration" that allows marketers to "connect real-time web Marketers Get Closer to Their Adobe Analytics Clickstream DataVirtual-Strategy Magazine (press release)Attention, shopping cart abandoners: Adobe can now make followup offers in VentureBeatall 5 news articles »
  • Hey Chartbeat, Here's How Web Analytics Needs To Change - Forbes

    27 Oct 2014 | 8:09 am
    Hey Chartbeat, Here's How Web Analytics Needs To ChangeForbesTony Haile, CEO of Chartbeat, wants to overhaul the web analytics industry. Haile is tired of the “black box style tricks, and smoke and mirrors” that plagues much of analytics and web measurement software in market today. He's decided to make the
  • Top 3 open source alternatives to Google Analytics - opensource.com

    23 Oct 2014 | 2:09 am
    Top 3 open source alternatives to Google Analyticsopensource.comThe way to gather that kind of information is with a web analytics tool. Many people and businesses (of all sizes) turn to Google Analytics. But if you want to keep control of your data, then you'll want a tool that you have control over. You don't get and more »
  • Add Heatmaps and Web Analytics With Only One Line of Code - Tech Cocktail

    15 Oct 2014 | 10:33 am
    Tech CocktailAdd Heatmaps and Web Analytics With Only One Line of CodeTech CocktailPtengine is a heatmaps and web analytics platform that has climbed to the top of the charts across Asia, and this week the team officially announced that they'll be expanding their platform into the US and Europe. To date they work with over 8,000
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    Google Analytics Blog

  • DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’

    Adam Singer
    27 Oct 2014 | 10:59 am
    This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th  and will be hosted at University of San Francisco. The theme is "optimizing performance using quantitative and qualitative practices". The DAA SF chapter has lined up industry leaders who will be sharing their thoughts and experiences. We are expecting a great afternoon of discussion followed by a networking reception. Following are the event details:Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all…
  • Online Retailers: The Secret to Seasonal Success in 2014

    Adam Singer
    16 Oct 2014 | 7:00 am
    Plan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts over the 2013 holiday season to develop a guide…
  • Making tag management more accessible and powerful

    Adam Singer
    15 Oct 2014 | 9:31 am
    Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy: New APIs that tailor the power of Google Tag Manager to your unique needsA new intuitive interface to help you launch and edit tags even fasterMore 3rd-party templates to make tagging easierMany large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging. It helps marketers control the end-to-end process of adding website tags, while IT departments save time they can spend on more strategic projects. InsureandGo has been using Google…
  • Dynamic remarketing now available to advertisers across all verticals

    Adam Singer
    1 Oct 2014 | 9:56 am
    This post originally appeared on the Inside AdWords Blog.Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns. Highlighting what matters most to your customersDynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related…
  • The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them)

    Adam Singer
    23 Sep 2014 | 9:40 am
    Good data is important.  How important?  Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies.  In fact, the average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must ensure the data collected is complete and of the highest quality. The insights that fuel action in Analytics depend on good data, especially for some of our advanced…
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    Web Analytics World: Online Marketing & Analytics

  • Tracking Social Stats made easy with Google Analytics

    Fiona Roddis
    28 Oct 2014 | 3:00 am
    Our Web Analytics World bloggers are sector specialists so it’s important that we keep everyone up to date with how their posts are performing. To do this we’ve created a couple of Excel workbooks to track activity, both on the blog post in terms of views and on social media shares. After April Wilson’s post […] Related posts: View-Through Conversion Tracking in Google Analytics Tracking Ad Testing in Google AdWords How to do a Content Marketing Analysis using Google Analytics
  • Using Analytics to Grow Podcast Audiences

    April Wilson
    14 Oct 2014 | 2:00 am
    With the new iOS8, Podcasts are now a standard feature on the new Apple operating system. While there have been a handful of articles showcasing the benefits of podcasting as part of a larger digital marketing strategy, there hasn’t been a lot of focus on the how to use analytics and data to increase audience. […] Related posts: It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics Marketers Can’t Read Your Mind Tracking Ad Testing in Google AdWords
  • Efficient & Data Driven B2B Social Media Marketing

    Karen Bellin
    7 Oct 2014 | 2:00 am
    I started making a Halloween costume for my daughter in August. Back then, she told me she wanted to be Cinderella. So I immediately went online to find a tutorial on how to sew a Cinderella dress. I made custom measurements, picked out supplies at the fabric store, and then cut and sewed the costume. […] Related posts: Social Media and Social Media Metrics: An Interview with Stephen Monaco Social Media Monitoring Tools – Reviewing Brandwatch Digital Marketing Data Gift Guide for 2013
  • Marketers Can’t Read Your Mind

    Stephanie Shkolnik
    30 Sep 2014 | 2:00 am
    Content marketing and analysis is an ongoing process of testing and learning to understand what a specific audience segment finds valuable. April Wilson’s recent insightful piece on content marketing analysis using Google Analytics looked at variables such as time on site and bounce rate. Before we dive into tips for informing the social content analysis […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? Everyone is an Analyst Using Ngrams to Analyse Keyword Performance
  • Three Things You Probably Didn’t Know About Brandwatch

    April Wilson
    23 Sep 2014 | 2:00 am
    Almost a year ago Web Analytics World published an initial product review of Brandwatch, a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team […] Related posts: Social Media Monitoring Tools – Reviewing Brandwatch Best of WAW … so far!
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    Analytics Platform - Piwik

  • French CNIL recommends Piwik: the only analytics tool that does not require Cookie Consent

    Matthieu Aubry
    28 Oct 2014 | 8:25 pm
    There has been recent and important changes in France regarding data privacy and the use of cookies. This blog post will introduce you to these changes and explain how you make your website compliant. Cookie Consent in the data freedom law Since the adoption of the EU Directive 2009/136/EC “Telecom Package”, Internet users must be informed and provide their prior consent to the storage of cookies on their computer. The use of cookies for advertising, analytics and social share buttons require the user’s consent: It is necessary to inform users of the presence, purpose and…
  • How to make your plugin multilingual – Introducing the Piwik Platform

    Thomas Steur
    28 Oct 2014 | 4:02 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was Generating test data – Introducing the Piwik Platform). This time you’ll learn how to equip your plugin with translations. Users of your plugin will be very thankful that they can use and translate the plugin in their language! Getting started In this post, we assume that you have already set up your development environment and created a plugin. If not, visit the Piwik Developer Zone where you’ll find the tutorial Setting up Piwik and other Guides that help…
  • Announcing Piwik will end PHP 5.3 support in six months (May 2015)

    Piwik Core Team
    19 Oct 2014 | 9:00 pm
    This post is an important announcement concerning all Piwik users who are using PHP 5.3.x to run Piwik. Piwik project will end support for PHP 5.3 in about six months in May 2015. All Piwik users are encouraged to upgrade to the latest PHP 5.5 or PHP 5.6 which brings huge benefits in terms of performance, memory usage, security and overall stability. Why is this important? The PHP version 5.3 has reached its End of Life (EOL). Using this old version may expose you to security vulnerabilities and bugs that have been fixed in more recent versions of PHP. If you are still using PHP 5.3, note…
  • Generating test data – Introducing the Piwik Platform

    Thomas Steur
    9 Oct 2014 | 12:00 am
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a command). This time you’ll learn how to generate test data. Developers are developing on their local Piwik instance which usually does not contain useful data compared to a real Piwik installation in production (only a few test visits and a few tests users and websites). The ‘VisitorGenerator’ plugin lets you generate any number of visits, websites, users, goals and more. The generator makes sure there will be data for each report so you…
  • Announcement: Piwik to focus on Reliability, Performance and Security

    Matthieu Aubry
    6 Oct 2014 | 8:04 pm
    To our valued team and community, Well, we have moved fast and achieved so much during the past few months. Relentlessly releasing major version after major version… We got a lot done including several major new features! The speed of adding new features was a great showcase of how agile our small teams and the larger community are. And I’m so proud to see automated testing becoming common practice among everyone hacking on Piwik! For the next few months until the new year we will focus on making what we have better. We will fix those rare but longstanding critical bugs, and aim…
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • Taking Advantage of Semantic Search NOW: Understanding Semiotics, Signs, & Schema

    Michael Bartholow
    30 Oct 2014 | 9:48 am
    Semantic Search. I imagine saying it five times into a mirror conjures an effect similar to horror classic Candyman. It’s all anyone in the Search world is talking about on blogs, at conferences, and in hushed whispers in the break rooms of agencies. Yes, the future is coming, and it is semantic. Some of it is already here. Let’s take advantage of it! Many posts just like this one focus solely on the how, but today I’m going to switch it up and give you the why. Google’s Hummingbird release, as documented by our own Andrew Garberson, changed the search game in a…
  • Google Tag Manager Basics: Links and Clicks

    Jon Meck
    28 Oct 2014 | 8:19 am
    While Google Tag Manager touts itself as a code free alternative to website development, sometimes a knowledge of basic web mechanics (and a little bit of code!) can help make your setup go much easier! Whether or not you’ve started using the new version of GTM, this post will help explain how to target clicks on specific html elements like links, images, or buttons. 1. Background – HTML Elements Before getting into Google Tag Manager, it helps to understand what we’re dealing with. In the briefest of descriptions, websites as they appear on our screens are made up of HTML.
  • Using Latent Dirichlet Allocation to Brainstorm New Content

    Sean McQuaide
    27 Oct 2014 | 6:39 am
    I recently had a problem with my client – I ran out of things to write about. The client, a chimney sweep, has been with our company for 3 years and in that time we have written every article under the sun informing people about chimneys, the issues they cause, potential hazards, and optimal solutions. All of that writing has worked and worked well. We have seen over 100% traffic increases YoY. The challenge now is to keep that momentum. Brainstorming sessions weren’t working. They looked more like a list of accomplishments than of new ideas. Each new idea seemed like we were…
  • Bringing Google Analytics Data into Google Sheets

    Samantha Barnes
    23 Oct 2014 | 9:58 am
    If you’re reading our blog, the chances are pretty favorable that you’ve used Google Analytics at some point. Maybe you’ve used it to check on basic metrics like overall pageviews and sessions from time to time, or maybe you’ve performed more in-depth reporting with filters, advanced segments and custom dimensions. You’ve clicked, scrolled and explored using the date range calendar, the left navigation menu and the tables and graphs showing your data. All of this within the Google Analytics interface, because that’s where the data lives and that’s where the data stays. Right?
  • The ABCs of Content – 26 Ways to Always Be Creating

    Reid Bandremer
    22 Oct 2014 | 8:13 am
    In the lexicon of modern marketing, “content marketing” has become a rather popular phrase to bandy about. And it seems like everyone wants to sell you their foolproof recipe for success. Today, I’m playing that game. My ridiculous line of buzzword-edition Marketing Magnetic Poetry is, “High ROI content marketing is a product of efficiency, synergy, and multi-tasking.” And my “secret sauce” to content creation is: Always Be Creating content. This is no secret to true master bloggers and content marketers; they’re 24/7 creators. I don’t include myself…
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    All Web Analytics Demystified Blogs

  • The Downfall of Tesco and the Omniscience of Analytics

    29 Oct 2014 | 9:07 am
    Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how a darling of the “analytics as a competitive advantage” stories, British retailer Tesco, failed so spectacularly – despite a wealth of data and customer insight. I make no claims to a completely unbiased opinion (I am, after all, in the analytic space.) However, from my vantage point, the true warning of Tesco lies in the unrealistic expectation (or, dare I say, hype) that ‘big…
  • 10 Tips for Building a Dashboard in Excel

    19 Oct 2014 | 8:11 am
    This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of a dashboard I’d built for them to see if I could come up with ten discrete tips that I’d put to use when I built it. Turns out…I can! I struggled to figure out the best order to put them in, loosely tried to make it from an early-to-late in the process thing, and then threw my hands up and just started writing. Pre-Tip: Skip the “Insights” This is more of a soapbox than a tactical tip, so…
  • Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014

    10 Oct 2014 | 8:52 am
    This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) means for analysts, marketers and privacy. First, a little background… In April 2013, I was having a lot of trouble with sleep, so I purchased Jawbone UP to better understand how I was sleeping, and make improvements. This quickly became an exploration of the world of fitness and related wearable tech, as I explored my data, via devices and apps like Fitbit Force, Garmin Vivosmart, Whistle, Withings,…
  • Exploring Optimal Post Timing…Redux

    4 Oct 2014 | 11:49 am
    Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat maps that would provide a visual way to explore when, for a given page, the optimal times of day and days of the week are for posting. Facebook being Facebook, both the metrics used for that and the structure of the exports evolved to the point that that spreadsheet no longer works. I’ve updated it, and, with the assistance of Annette Penney, even done a little testing to confirm that it works. The workbook is…
  • What I Love: Adobe and Google Analytics*

    24 Sep 2014 | 12:12 pm
    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago. To wit: Cross-session segments are in both! Both enable multi-suite/property/view tracking! Sequential segments are in both! Custom dimensions/variables and custom metrics/events are plentiful (not that users won’t always pine for more)! Classifications/dimension widening is in both! They both…
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    Webtrends Blog

  • Teradata conference shows power of data experts and marketers working together

    Jeff Seacrist
    29 Oct 2014 | 9:00 am
    Last week, I attended the annual Teradata Partners conference, aptly named “Data Driven.” The Expo Hall, where Webtrends had a booth, was filled by a whole host of analytics companies, each of whom cover different aspects of the larger challenge and opportunity created by today’s new data revolution. Many were focused on the evaluation and presentation of data. Fewer companies were focused on the collection and robustness of available data, and even fewer were focused on what to do about all of the data that’s collected and stored (which, of course, is the only reason…
  • Improving the “employee journey” is key to optimizing the customer experience

    Steve Earl
    23 Oct 2014 | 9:00 am
    I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional discipline that sometimes is owned by marketing, but most often not. There was much discussion about the customer journey and in a “hands-up” survey during one of the keynote sessions, greater than 50 percent of the…
  • What does it take to provide enterprise-class optimization? More than a pretty face.

    Michael Wilson
    20 Oct 2014 | 8:51 am
    In the early days of optimization, everything was about science and measurement. Solutions gladly exposed the fact that they support a/b/n, split and multivariate testing (proudly proclaiming support for not only full-factorial, but also Taguchi or fractional factorial). Reporting provided multiple reports with an ability to export or extract that data for further analysis in Excel or some kind of data visualization tool. In those days, it was the analytics teams or data analysts who ran the show. Today, the marketers are front and center. Tacguchi? Fractional factorial? Forget it. Give ‘em…
  • Customer engagement is not about befriending your customers – it’s about understanding them

    Joe Davis
    15 Oct 2014 | 9:00 am
    I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across multiple channels. The piece rightly questions the notion put forth by marketers lately that consumers want to be “friends” with brands. The headline ­­sums up my point nicely: “Brands: Consumers Don’t Want to Be your BFF in Social (They Want Help).” Working for the last 25 years in the digital marketing and web analytics space, I’ve learned that in almost every situation consumers aren’t looking to be friends with a brand on any channel ­–…
  • A whopping 6.5 touch points: New white paper highlights the significance of travel shopping behavior

    Michael Wilson
    9 Oct 2014 | 10:10 am
    A couple months ago, PhoCusWright completed some illuminating research on the online behaviors of travel shoppers. They’ve compiled these findings and other interesting insights into the just-released white paper, “Touch and Go: Travel Planning Across Channels.” A portion of their research confirmed a premise we’ve appreciated at Webtrends for some time: the cross-channel consumer journey is as messy as it’s ever been. People are using multiple devices and websites to research and shop for travel before they make a purchase. This can make attribution tricky but not insurmountable…
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • E-Nor Analytics Trainer and Coach named Adjunct Instructor at NYU

    Team Marketing
    30 Oct 2014 | 2:19 pm
    Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, participants submitted development plans that outlined real-world optimization opportunities and performance targets. “The course was designed to focus on analytics for conversion…
  • Google Analytics Maintains Lead with Fortune 500 in 2014

    Team Marketing
    29 Oct 2014 | 10:38 am
    Last year – See last year’s (2013) Fortune 500 Adoption. Google Analytics – Still the One It’s that time of the year. We’re taking a look at Analytics use among the Fortune 500. Once again, all you see is orange. Google Analytics is the leader – a whopping 67% of the Fortune 500 websites are using GA and/or a combination of GA and other web analytics tools. Key Highlights: Orange is still the new black. In 2014, 6% increase in the use of GA from 2013. Not a bad year for Adobe. 3.9% growth in the use of Adobe Analytics (Omniture/SiteCatalyst) with a 26.4% usage…
  • Evolve Google Analytics Conference Was Awesome

    Team Marketing
    21 Oct 2014 | 5:02 pm
    We’re so proud of the success of our first Evolve with Google Analytics Conference. Special thanks to Rising Media for partnering with us on it. It was the meeting of the minds of the foremost thought leaders in the industry. Everyone was super-engaged, shared great tips and strategies, and had a lot of fun! Can’t wait till next time. Here are some highlights. How to Eliminate sampling in GA? Make awesome dashboards? Check out the session #evolveGA #emetrics 3:30 – Harborview 3 — Analytics Canvas (@analyticscanvas) October 6, 2014   Here is #Evolve_GA conference chair…
  • Google Analytics Jeopardy! (Round One)

    Eric Fettman
    16 Oct 2014 | 2:47 pm
    The Evolve with Google Analytics conference rolled into Boston last week and proved to be an event to remember: great speakers across the spectrum of conversion optimization, the inside scoop from Justin Cutroni, dynamite attendees who came from near and far, and more high-impact networking than you could shake a stick at. Among the highlights was Google Analytics Jeopardy!, hosted by the congenial Judah Phillips, who heightened the learning and the fun with off-the-cuff anecdotes and insights. Make no mistake, though: the competition was fierce! Ready to take the Google Analytics Jeopardy!
  • The Ultimate Guide to Universal Analytics Integration with SalesForce

    Allaedin Ezzedin
    14 Oct 2014 | 3:15 pm
    Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” With the announcement of Wave, SalesForce Analytics Cloud, it’s now more important than ever to measure clients’ 360 journey to connect the dots between business user data (e.g. sales data in SalesForce) and web and mobile behavioral data (e.g. user interactions data in Google Analytics). In this…
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • 7 Habits of Highly Effective Digital Marketers

    13 Oct 2014 | 12:36 am
    Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is to provide a solid foundation  [ Read More ]
  • Understand Your Customers with Customer Analytics [Video + Slides]

    21 Sep 2014 | 10:00 pm
    The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers. Marketing channels, demographics and interests  [ Read More ]
  • Solving Digital Conversion Struggles using Lifecycle Analytics

    23 Jul 2014 | 11:01 pm
    Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We  [ Read More ]
  • Forrester Web Analytics Wave 2014 report [Download]

    15 Jul 2014 | 10:30 pm
    Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the current features set and capabilities  [ Read More ]
  • 5 Digital and Analytics Conferences You Must not Miss in 2014

    29 Jun 2014 | 10:30 pm
    If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot say I have learnt the  [ Read More ]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
  • Ad Retargeting in Numbers – Statistics and Trends

    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
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  • Six Smart Ways to Influence Your HiPPO

    Paul Koks
    20 Oct 2014 | 12:00 am
    Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to deal with them at least one time in their carreer. In this context I like to introduce the word “HiPPO”; in our web analytics language it stands for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”. You know what I am talking about?! ;-) What you can do about it? A lot actually! Just read on to discover how to positively influence YOUR HiPPO.
  • #GAtips: Forget Keywords, Focus on Landing Pages

    Paul Koks
    9 Oct 2014 | 12:00 am
    The title might be a bit misleading, so I will make things clear right from the start. I refer to organic search keywords here. Until today I still encounter a lot of companies who try to optimize on “what is left” after Google took our keywords away. Just don’t do this. You won’t find results that are trustworthy enough. Happily there is more! Tip 5: Forget Keywords, Focus on Landing Pages Let’s take a look at my own keyword data: In 97% of the cases there is no keyword data left. Another thing, take a broad keyword, story telling approach for each of your…
  • Top 10 Things to Know About Google Analytics View Filters

    Paul Koks
    6 Oct 2014 | 12:00 am
    Google Analytics view filters are extremely useful for data segmentation purposes. However, one mistake and you could mess up all your data. It’s easy to find examples of filters that might come in handy. Before you start to apply them in your Google Analytics account, I strongly recommend to learn more about the exact working. In this post I help you to understand segmentation and the working of filters so that you can better decide when and how to apply filters. Different Ways to Segment Data First I like to show you the four most common ways to segment data in Google Analytics.
  • #GAtips: How to Effectively Set Up Segments

    Paul Koks
    2 Oct 2014 | 12:00 am
    Google Analytics offers different ways to segment your data. The two most common methods are filters and segments. Filters do affect the data being stored in your data views, segments don’t. It’s important to understand the difference between filters and segments. Tip 4: How to Effectively Set Up Segments. It might not sound like a big deal to you, but if you manage lots of accounts and data views things can get very messy. I will show you how to deal with segments. Google Analytics offers you two options when setting up and saving new segments. 1. Set Up Segments in Admin…
  • #GAtips: Discover Content Scrapers with Hostname Report

    Paul Koks
    25 Sep 2014 | 12:00 am
    You might have heard about pingbacks and trackbacks. Both can help to monitor and discover content scrapers. There are also plagiarism tools out there that can trace copycats online. I have good news: Google Analytics brings the opportunity to track down content scrapers in a unique way. And the good thing is, it doesn’t cost you any money. Tip 3: Discover content scrapers with hostname report. Especially when you publish lots of content, there is a big chance that your content gets scraped. In general, these copycats are not so smart. Otherwise they wouldn’t copy your…
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    Digital Analytics Blog - AT Internet

  • [Infographic] France vs. Germany: Web Analysts – the match

    Aurélie Bonneville
    22 Oct 2014 | 12:33 am
    This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools. The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!     The post [Infographic] France vs. Germany: Web Analysts – the match appeared first on Digital Analytics Blog - AT Internet.
  • “With multichannel, it’s a true challenge to master all Web Analytics functionalities” – Interview with Kamel Boudjema, EBP Informatique

    Bernard Segarra
    14 Oct 2014 | 1:14 am
    Over the past 10 years, Kamel Boudjema has advanced in the world of the web. A specialist in SEO, website creation and web analytics, he’s been responsible for driving software publisher EBP’s digital strategy since 2007. Here Kamel talks to us about his background, his experience as a webmarketer, and the major trends he sees in the digital analytics sector. Read on for the interview. What have been the decisive factors along your career path? First and foremost, I would cite one of my high school teachers who passed on his passion for this profession. Then I would cite the Sunday night…
  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    30 Sep 2014 | 5:08 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few notes, and leave recipients the freedom to add their own annotations. Or maybe it’s a bordered box aptly entitled “Comments”, clearly indicating that this empty space is destined for remarks on company results. Or maybe, you or one of your colleagues has added notes on the KPI…
  • Infographic: Search Engine Barometer – August 2014

    Sylvie Gueras
    25 Sep 2014 | 12:30 am
    What follows is the search engine barometer for August 2014. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines.       The post Infographic: Search Engine Barometer – August 2014 appeared first on Digital Analytics Blog - AT Internet.
  • DMEXCO: Excess, creativity & quality

    AT Blog
    12 Sep 2014 | 8:54 am
    With 36,000 visitors from 86 countries, this mini digital universe gathered major companies and key speakers around cutting-edge topics during two non-stop days. The figures alone are enough to make your head spin, but what was truly remarkable was the incredible creativity and means invested in each booth. Creativity and extravagance were definitely the key words for this 2014 edition: some booths were 30 feet long, while others featured huge wall screens, Magic Waterfall water logos, hundreds of devices on display, and more. As a French leader, AT Internet was not to be missed with a…
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    analytics for fun

  • How I Measure Success for my Blog. A Framework using Google Analytics.

    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure. Why? Because this is the only way to understand your blog
  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the
  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Free Analytics Education? My Personal Development Plan for 2014

    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest
  • How to Research a Market with Google Trends

    Marco Pasin
    16 Feb 2014 | 7:59 am
     Google Trends is a free web service offered by Google that shows how often a specific keyword (or a combination of keywords) is searched, compared to the total search volume across countries, and in various languages. Having said that, you can use Google Trends for many many tasks, from general market research to more specific web marketing tasks such as SEO (positioning your website on search
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    Analytics & Optimisation

  • Multi-channel attribution coming to Adobe Analytics

    Richard Hayes
    25 Oct 2014 | 11:34 pm
    Good news! I was told a couple of weeks ago that multi-channel attribution is coming to Adobe Analytics Standard and will include various attribution models. Unfortunately it probably won't be available until sometime next year, so here are some options if you don't want to wait: Option 1) Upgrade to Adobe Analytics Premium (formerly 'Insight'). Understandably not an option for most. Option 2) Using the Cross-Visit Participation plugin you can concatenate visitor data, so if you concatenate your campaign evar value across visits and use the '>' delimiter you could end up with a report that…
  • Evolution of the web analytics department

    Richard Hayes
    5 Oct 2014 | 12:59 am
    Most web analytics departments function as a 'thermometer' informing the business of what's happened opposed to it's original and often forgotten true existence as a 'thermostat' - helping to control and influence what's happening. The definition of 'web analytics' according to the Digital Analytics Association is: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage. The 'optimising of web usage' is the most important aspect but normally completely missing or vaguely accomplished at best. An…
  • Remarketing cart abandoners with DTM & Target

    Richard Hayes
    28 Sep 2014 | 9:05 am
    I'm going to show you how straightforward it is to target visitors that have abandoned a shopping cart without purchasing, we'll retarget these visitors with personalised homepage content related to what was in their shopping cart, at the same time we'll run an A/B test to report on whether there's uplift. This article will demonstrate how quickly you can implement more advanced testing/targeting that prior to DTM would have involved passing parameters via mboxes and possible intervention from IT. Now with DTM we can do it in no time without having to change any page code! Step 1) We want to…
  • Adding mboxes with Dynamic Tag Manager

    Richard Hayes
    25 Sep 2014 | 4:25 am
    I'm going to show you how to add Adobe Target mboxes to your pages using DTM. Combining Adobe Target with DTM can take your testing and targeting to the next level. Many organisations have areas that are difficult and time consuming to run tests/ add mboxes, such as the shopping cart. DTM removes all boundaries, in addition the complex and abstract scenarios for evoking an mbox become limitless! Step 1) First off login to DTM and Adobe Target as a tool - this is available as a predefined option so set-up is a breeze, you have the option for managing the mbox.js file which means you now have…
  • Testing Adobe DTM using Charles Proxy

    Richard Hayes
    18 Sep 2014 | 9:09 pm
    I'm going to quickly show you how you can start using all the cool features of Adobe Dynamic Tag Manager in less than 5 minutes. We're going to do this using Charles Proxy, for those of you not familiar with Charles Proxy, it's an HTTP proxy /monitor / Reverse Proxy, one of the coolest features is it's rewriting capability that allows you to "fake" making changes to your live website - this will allow us to add DTM in no time! Prerequisites are that you have Charles Proxy and Dynamic Tag Manager (if you don't have access yet - contact your account manager). Step 1) Login to DTM and after you…
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    Web scraping and crawling , Data as a Service | weRobots » Blog

  • Random Proxy Switcher

    16 Oct 2014 | 7:32 am
    We decided to release a side product of our internal systems. It is a free Chrome extension which allows users to browse the web while randomly changing proxy every minute. Of course the catch is that we do not give out proxy servers themselves, but there are plenty services that provide them. Or anyone can launch their own for free by following this tutorial.
  • How to Setup a Free Proxy Server on Amazon EC2

    13 Oct 2014 | 6:37 am
    Open Amazon Web Services (AWS) Account Go to the AWS Portal and sign up. Credit card will be required, but Amazon will not charge anything. Amazon will also ask for your phone number and verify it. Amazon EC2 offers free Micro Instances which are good enough for proxy server setup. They remain free for the first year of AWS usage. Creating an EC2 Instance Once you have the account login to AWS Management Console and from the EC2 Dashboard click the Launch Instance. Follow the steps and launch the instance of Ubuntu Server which is marked as Free tier eligible. Make sure you…
  • Smart CSS Selectors

    13 Oct 2014 | 12:56 am
    Our web scraping business requires that we develop scraper robots quickly and efficiently. We can offer competitive pricing only if we are most efficient at creating robots for each source. Old saying “time is money” means a lot here and we always look for ways to do things better and faster. In scraper development process everyone uses either Xpaths or CSS selectors to parse DOM for data to be extracted or links to crawl through. One can inspect DOM elements (via Google Chrome) for classes, IDs or other attributes. Then solve a small or big puzzle to write a selector. It requires…
  • Among Top 50 in Lithuania

    3 Oct 2014 | 2:30 am
    Today we found out that we have been recognized as on of Top 50 startups in Lithuania in the latest edition of leading Lithuanian business magazine Verslo Klasė. Now we just have to try even harder to reach our goals for the remainder of 2014!
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