Web Analytics

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  • Best Practices for Views in Google Analytics

    E-Nor Digital Analytics Consulting » Blog
    Tracy Rabold
    15 Jan 2015 | 1:00 am
    EVERY PROPERTY NEEDS THREE VIEWS Main Raw Data Test This naming convention isn’t what’s important. What’s important is that these 3 Views exist for each of your Properties in Google Analytics. Main View The Main View is the one where you do almost all of your analysis and reporting. It is the “go to” View. Best practices Filters – like filtering out internal traffic, forcing lowercase for URLs, campaign parameters, etc. – and any other Filters your site needs are applied there, including turning on Google’s Bots & Spider Filter. In our naming convention, the Main View…
  • Big Data Analytics and Digital Detail Data

    24 Jan 2015 | 12:32 pm
    [Late last year we ran a survey on the state of digital analytics in the enterprise. Phil Kemelor (who leads that exercise for us) just published some thoughts on the initial findings on CMS Wire. If you’d like to see how companies compare in terms of digital analytics organization and effort, check it out!] My last post – a pretty technical deep-dive into the challenges around non-lossy visit-level aggregation of digital data - was surprisingly popular. That’s always nice, but I was a bit chagrined. Although I think it was a pretty good post, I realized afterward that there were two…
  • A Simple Fix To Grow Your Email List

    Digital Marketing and Analytics by Anil Batra
    Anil Batra
    27 Jan 2015 | 9:26 am
    Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encountered recently. Here is what happened to me: I submitted my info on coolinfographics.com to download a free chapter of the book. After I filled the form, I got a message that I will get an email with a link to the download.  I eagerly waited for the email to arrive. As soon as I got the email, I opened it and quickly clicked on a very prominent and long link. I was expecting to see a page where I will either be able to download the chapter or my download…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • The Real-Time Marketing Arcade: The Newest Games to Play

    Digital Marketing Blog by Adobe
    Patrick Tripp
    30 Jan 2015 | 3:00 am
    Have you ever wondered why Las Vegas casinos place the newest, flashiest games at the entrance? The answer is simple—people like exciting and interactive games that allow them to play to win. The same concept applies to digital marketing within the real-time marketing landscape. Today’s emerging technologies such as mobile, connected devices, and social media have quickly become the next generation of marketing tools for brands to better engage with their customers. We call this new set of interactive technologies the real-time marketing arcade. The last blog in this series talked…
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  • Big Data Analytics and Digital Detail Data

    24 Jan 2015 | 12:32 pm
    [Late last year we ran a survey on the state of digital analytics in the enterprise. Phil Kemelor (who leads that exercise for us) just published some thoughts on the initial findings on CMS Wire. If you’d like to see how companies compare in terms of digital analytics organization and effort, check it out!] My last post – a pretty technical deep-dive into the challenges around non-lossy visit-level aggregation of digital data - was surprisingly popular. That’s always nice, but I was a bit chagrined. Although I think it was a pretty good post, I realized afterward that there were two…
  • The Big Data Analytics Warehouse and Digital Data Models

    19 Jan 2015 | 5:34 pm
    A Quick Introduction to Big Data Does the term big data get at something real or is it just a handy catch-phrase for helping IT departments get more budget and IT vendors sell new kinds of boxes? It’s not an easy question to answer, largely because most of the people buying and selling big data have largely missed the real point of it. Most of those buyers and sellers have tended to describe “big data” in terms of things like volume, variety and velocity. We have more, they say, and this somehow changes the problem. It doesn’t.  People have struggled to do anything useful with most…
  • Digital Data Science and the Analytics Warehouse

    11 Jan 2015 | 11:26 am
    Here at EY, we spent a good chunk of time last year helping client’s build out digital capabilities in the analytics warehouse. In some cases, that meant building traditional data stores and traditional data models in Oracle and SQL-Server. But for the most part, it meant building analytics capabilities on top of Hadoop systems; that’s been bracing, difficult, sometimes frustrating, and always interesting. I remain convinced that the future of analytics lies in working at a very detailed level of the data (though I think there’s much to be debated about exactly which level of detail is…
  • Summing up the Old Year: There must be fifty ways to tweet your lover

    2 Jan 2015 | 9:20 am
    I just did a quick count of my posts from 2014 and it came to (surprise!)….52. So I (or I plus analytics club members Kelly and Jim) averaged exactly 1 post a week. Of course, that’s assuming I don’t finish this post till after the New Year. Most years past I’ve tried to write a year-end summary that called out the posts I really liked – the ones I think worth seeking out. I know it’s expecting a lot to read all or even most of these posts during the year. Who has the time? But this year I’ve decided to try something a little bit different. I’m going to reduce each post to a…
  • Omni-Channel Optimization: There is no Golden Path

    17 Dec 2014 | 8:53 pm
    My daughters have recently begun to stage weekend “film festivals” where they will run four, five or even six movies over the course of two or three days. It began with a Best-of-Pixar marathon that included Toy Story, Finding Nemo, Monster Inc., Incredibles, Ratatouille, and Up. "Success" lead to a Miyazaki festival (Kiki, Cat Returns, Castle in the Sky, Totoro, Howl) and, last weekend, a best of Dreamworks that included Monster v. Aliens, Shrek, Madagascar and Kung Fu Panda. Perhaps that’s thinner gruel, but I love Kung Fu Panda and my topic today brought to mind Kung Fu…
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    Digital Marketing and Analytics by Anil Batra

  • A Simple Fix To Grow Your Email List

    Anil Batra
    27 Jan 2015 | 9:26 am
    Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encountered recently. Here is what happened to me: I submitted my info on coolinfographics.com to download a free chapter of the book. After I filled the form, I got a message that I will get an email with a link to the download.  I eagerly waited for the email to arrive. As soon as I got the email, I opened it and quickly clicked on a very prominent and long link. I was expecting to see a page where I will either be able to download the chapter or my download…
  • 5 Reasons Why Your Display Advertising Is Not Working

    Anil Batra
    20 May 2014 | 11:44 am
    Are you one of those advertiser, who is struggling to understand why your Display Advertising is not providing the desired results?  If answer is yes, then this post is for you. Below are 4 most common reasons why your display advertising might not be working.Ad Views: According to a study by Sticky,  77% of ads are never seen by people. Even when the ad is considered viewable, meaning it is within viewing area, only 55% ads are actually viewable. Which results in a very lower click through rate, the average banner CTR is about 0 .1% and declining.Spider and Bot Ad Clicks: …
  • 21 Metrics for Measureing Online Display Advertising

    Anil Batra
    18 May 2014 | 12:44 am
    In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web…
  • 4 Reason Why Your Bounce Rate Might Be Wrong

    Anil Batra
    18 Mar 2014 | 11:29 am
    Bounce Rate is generally defined as single page visits. These are the visits that leave the site without going any further than the landing page.  A very common approach to landing page analysis is to start with Bounce Rate and see if it is a problem before diving deeper into the page/site. However, the number that your tool is providing you might be wrong. Relying blindly on the number provide by your Web Analytics tool might lead you into the wrong direction. Below are 4 reasons why your Bounce Rate might be wrong In Page Actions – If you have certain actions, such as video plays or…
  • 3 Tips for Expanding Tweet Reach and Engagement

    Anil Batra
    8 Jan 2014 | 9:31 am
    Twitter feeds keep flowing with over 9000 tweets every second (Source: http://www.statisticbrain.com/twitter-statistics/). Unless your followers are constantly watching their twitter stream the chances are that your tweets will not be seen by a lot of them.  Below, I have listed three tips that will ensure that your tweets/content gets noticed and reaches most of your followers. Tweet Same Content Multiple Times in a Day  – There are a lot of people like me who log into twitter few times a day (or after a gap of few days) and then and do a quick scan of timeline (or search). …
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
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    Digital Marketing Blog by Adobe

  • The Real-Time Marketing Arcade: The Newest Games to Play

    Patrick Tripp
    30 Jan 2015 | 3:00 am
    Have you ever wondered why Las Vegas casinos place the newest, flashiest games at the entrance? The answer is simple—people like exciting and interactive games that allow them to play to win. The same concept applies to digital marketing within the real-time marketing landscape. Today’s emerging technologies such as mobile, connected devices, and social media have quickly become the next generation of marketing tools for brands to better engage with their customers. We call this new set of interactive technologies the real-time marketing arcade. The last blog in this series talked…
  • The Challenges of Marketing Campaign Integration

    Kerry Reilly
    30 Jan 2015 | 3:00 am
    The “always on” customer is driving new challenges in how we strategize and conduct marketing campaigns to engage those customers in personal and real-time ways. The upcoming Super Bowl is an excellent example of the challenge. Fans in the stands will have their smartphones and tablets so they can watch . . . yep, the commercials. According to MarketingCharts.com, fans at last year’s Super Bowl “were engaged on their mobile devices throughout the experience with the heaviest use of Wi-Fi coming during the halftime show, according to Extreme networks. These fans engaged with social…
  • Top 5 Insights for Effective Email Marketing

    Mathieu Hannouz
    30 Jan 2015 | 3:00 am
    Email marketing still reigns supreme as the most effective digital marketing channel. The best way to succeed with email marketing, however, has changed. Last week, Kristin Naragon, Adobe’s Director of email marketing, was kind enough to sit down and discuss the present state of email marketing with me. Throughout the course of our discussion, she revealed five important things every marketer should know about email marketing to succeed in the present and near future. By following these simple guidelines, email marketers will begin to move from a tactical function to a strategic member of…
  • Rich Media Maturity: Where Is Your Site Experience?

    Vebeka Guess
    30 Jan 2015 | 2:37 am
    Digital marketing poses a series of logistical and technical challenges that seem to morph every day. Modern digital asset management programs offer the technology to meet many of these challenges, but it is a deep toolset that is best mastered one step at a time. As you move up to higher-level uses of the tools you will get more value from the features they offer. How are you using these tools today? In this series I’ll share some ideas to help you see where you are at and where you are headed. If you have started with digital marketing recently, there are some basics that are…
  • Misconceptions about Multivariate Testing

    Jonas Dahl
    30 Jan 2015 | 12:00 am
    In my previous posts about multivariate testing (MVT), I’ve discussed what MVT is and why it’s valuable as well as rules of thumb to follow when using MVT. To wrap up this series, I’d like to present you with a short, three-question quiz that addresses common misconceptions about MVT. True or False: MVT competes with A/B testing. False. You shouldn’t think of MVT and A/B testing as competing tools. They actually supplement each other; each is best suited for solving a specific optimization challenge. A/B testing is the mainstay, or bread and butter of website optimization. An A/B test…
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    Web Analytics Demystified

  • Happy New Year from Web Analytics and Team Demystified

    Eric T. Peterson
    6 Jan 2015 | 9:04 am
    Happy belated new year to everyone reading this blog — on behalf of everyone at Web Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday season and that you’re ready to wade back into the analytical and optimization fray! Since I last wrote a few cool things have happened: Michele Kiss has been promoted to Senior Partner in the firm. Michele, as you likely know, is amazing and has more than earned her promotion by virtue of her dedication, enthusiasm, and general tolerance of “the boys” … please help me congratulate…
  • Top 5 Metrics You’re Measuring Incorrectly … or Not

    Eric T. Peterson
    3 Sep 2014 | 10:31 am
    Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my attention. While the article’s title (“Top 5 Metrics You’re Measuring Incorrectly”) is the sort I am used to seeing in our Buzzfeed-ified world of pithy “made you click” headlines, it was the article’s author that got my attention. Whereas these pieces are usually authored by well-meaning startups trying to “hack growth” … this one was written and published by Jodi McDermot,…
  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    Eric T. Peterson
    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • Team Demystified Update from Wendy Greco

    Eric T. Peterson
    29 Jul 2014 | 10:04 am
    (The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way…
  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    Eric T. Peterson
    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
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    web analytics - Google News

  • Oracle beefs up Oracle Service Cloud with social monitoring and analytics - Firstpost

    30 Jan 2015 | 2:04 am
    FirstpostOracle beefs up Oracle Service Cloud with social monitoring and analyticsFirstpostWhen consumers escalate from self-service to assisted service, visitor browser history empowers chat agents to locate recently viewed web pages and gain immediate insight into the actions that led to the customer's need for help. This results in
  • Google Downplays the Importance of the Web Browser Search Box, Which Is ... - Bloomberg

    29 Jan 2015 | 11:26 pm
    Google Downplays the Importance of the Web Browser Search Box, Which Is BloombergIn November, Mozilla switched to Yahoo! as the default search engine on Firefox in the U.S. The next month, Google's share of the U.S. search market sank 4 percentage points, the biggest drop since 2009, according to analytics firm StatCounter. That and more »
  • Tying Together Analytics Data Across Touchpoints for Intelligent Commerce - ADOTAS

    28 Jan 2015 | 2:52 pm
    Tying Together Analytics Data Across Touchpoints for Intelligent CommerceADOTASMerchants resolving to optimize customer experiences in 2015 need to first make sure they're not relying on 2012 analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web
  • KKR makes Israel tech investment in web analytics firm ClickTale - Reuters

    28 Jan 2015 | 4:51 am
    Jewish Business NewsKKR makes Israel tech investment in web analytics firm ClickTaleReutersClickTale will use the funding to expand globally, continue to build its North American presence and accelerate development of customer analytics, the company said on Wednesday. KKR joins existing investors Amadeus Capital Partners, a UK venture Web page analytics firm ClickTale raises $35 million in Series C funding roundGeektimeall 27 news articles »
  • Web Advertising Analytics Firm Moat Says It Can Track Viewable Ads and Fake ... - Wall Street Journal (blog)

    27 Jan 2015 | 11:53 am
    Web Advertising Analytics Firm Moat Says It Can Track Viewable Ads and Fake Wall Street Journal (blog)The analytics and ad technology company, which is already used by a range of big publishers such as Forbes and Hulu to track whether ads are viewable, has just released a new product that will track how much “non-human” traffic a publisher is receiving and more »
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    Google Analytics Blog

  • Start Remarketing with Google Analytics Instant Activation

    Adam Singer
    28 Jan 2015 | 2:10 pm
    For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup.To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.Identifying…
  • Introducing Trash Can: Data Recovery in Google Analytics

    Adam Singer
    27 Jan 2015 | 7:00 am
    We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before…
  • Retailers: Three Insights to Drive Q1 Results

    Adam Singer
    26 Jan 2015 | 1:36 pm
    Now that we’ve survived the holiday season, it’s time to get the year started with some Q1 insights from Google Analytics!  Over the holiday season, retailers are inundated with data about the best shopping days, when to start their sales, and predictions about which items will be popular.  But what to do once the furor dies down?  How can retailers make the most of Q1?  Here at Google Analytics, we delved into our Q1 data from 2013 and 2014 in the US to provide some insights to guide you in the first quarter of 2015.  In particular, the weeks around Valentine’s…
  • AccuWeather Unlocks Cross-Channel Impact Using Google Analytics Premium

    Adam Singer
    16 Jan 2015 | 9:30 am
    “The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for.” -- Steve Mummey, Director of Browser Products at AccuWeatherAccuWeather is the world’s largest weather media company with over 1 billion people a day relying on AccuWeather’s suite of products to give them real-time weather information. Today we wanted to highlight AccuWeather’s success with the Measurement Protocol in Google Analytics Premium. The Measurement Protocol is a feature where businesses can send…
  • Simplify your Google Analytics Reporting with Add-ons for Google Sheets

    Adam Singer
    13 Jan 2015 | 9:59 am
    It's common for Google Analytics users to use spreadsheets to analyze their Google Analytics data or combine it with another data source. But exporting your data from Google Analytics to Google Sheets is a manual process, and it can be tedious if you run reports frequently or manage multiple accounts. With the release of Add-ons for Google Sheets, getting your Google Analytics data into Google Sheets has never been easier!Add-ons allow you to extend the power of Google Sheets by automating common tasks and integrating with external services. The Google Analytics Spreadsheet Add-on allows you…
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    Web Analytics World: Online Marketing & Analytics

  • Your SharePoint Analytics Journey: A Stopover with your Portal Visitors

    Marlee Long
    27 Jan 2015 | 2:00 am
    Your SharePoint analytics journey has lifted off from the launching pad!  Now it’s time to dive deep to explore some of the most important metrics you should be monitoring when assessing your SharePoint portal. As previously mentioned, this post is a part of our Web Analytics Journey Series that aims to give a holistic perspective […] Related posts: Starting your SharePoint Analytics Journey A Surge in Portal User Adoption – Get the Intranet Buzzing It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • Google Analytics Custom Alerts which you must always use

    Himanshu Sharma
    20 Jan 2015 | 2:00 am
    It is extremely difficult to keep an eye on significant variations in your website traffic or any of your marketing campaign/traffic source manually and that too 24/7. Here is where Google Analytics custom alerts keep handy. A lot has been written about GA customer alerts but unfortunately there is still no widespread adoption. Either marketers […] Related posts: Google Analytics integration for Digital Business Intelligence Why branded search traffic from Google Chrome has almost disappeared Why pay for a tool when there is Google Analytics?
  • Mobile Analytics: Breaking Through in 2015

    Alon Even
    13 Jan 2015 | 2:00 am
    “Analytics will take center stage as the volume of data generated by embedded systems increases and vast pools of structured and unstructured data inside and outside the enterprise are analyzed. Every app now needs to be an analytic app” – David Cearley, VP, Gartner   With the dominance of mobile ever increasing, and surpassing usage […] Related posts: Digital Intelligence – Strategic Analytics Predictions for 2015 Mobile Analytics: The Key to Understanding User Behavior Key Metrics to Measure when Optimizing your App
  • Digital Intelligence – Strategic Analytics Predictions for 2015

    Ralf Haberich
    6 Jan 2015 | 2:00 am
    2014 has ended which turns our full focus on business and budget in 2015. We embraced the new year with fireworks at midnight on the 31st of December. We should embrace the business opportunities with a digital firework as well. Here are my strategic thoughts on the Digital Analytics year 2015. When IT met Marketing Imagine Harry […] Related posts: Digital Management 2014 – 5 Unusual Web Analytics Predictions A Digital Intelligence Model Google Analytics integration for Digital Business Intelligence
  • Ringing in the New Year

    Fiona Roddis
    30 Dec 2014 | 2:00 am
    Last year at this time we predicted that 2014 would finally be the year of the mobile and gathered a little data together to prove our point.  As we close out 2014 and start thinking about what the next year might hold we wanted to go back to our last post of 2014 and see […] Related posts: 2014 – The Year of the Mobile? Internet Speeds: As the Gap Widens Web Analytics World Readers’ Choice for 2014!
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    Analytics Platform - Piwik

  • Catalyst Open Source Academy

    Matthieu Aubry
    15 Jan 2015 | 9:50 pm
    The Open Source Academy is an initiative designed to provide training and work experience for young New Zealand technologists. Catalyst organises the Academy to show young technologists how to participate in open source communities and to fully explore their passion for IT through freely available open source tools. It has been running annually since 2011. We are proud that Piwik project could participate in the Academy again this year! What students got done It’s amazing what a few young students can get done in four days of participating in an open source project like Piwik! They were…
  • Piwik is expanding! We’re seeking a talented Software Engineer in New Zealand or in Poland

    Matthieu Aubry
    9 Jan 2015 | 8:08 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. The Piwik platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users. Are you seeking a new challenge? We are currently looking for a software engineer or software developer who is passionate about data processing, security, privacy, the open source philosophy…
  • Piwik 2.10.0 – Release Candidate

    Piwik Core Team
    21 Dec 2014 | 9:06 pm
    We are proud to announce that the release candidate for Piwik 2.10.0 is now available! How do I upgrade to the release candidate? You can upgrade to the release candidate in one click, by following instructions in this FAQ. Think you’ve found a bug? Please create a bug report in our issue tracker. What’s new in Piwik 2.10.0? Since our last release Piwik 2.9.1 one month ago, over 100 issues have been closed. We’ve focused on fixing bugs, improving performance, and we created a new plugin that will let you better scale Piwik to very high traffic websites using Redis. Much improved…
  • Piwik awarded Gold Prize at Open Source Software World Challenge

    Matthieu Aubry
    21 Dec 2014 | 7:25 pm
    We are excited to announce that Piwik has been awarded the Gold Prize in the Open Source Software World Challenge 2014! Winning this award is a testament to the positive impacts of the Piwik platform worldwide. Every day dozens of new people are embracing Piwik to power their web and mobile analytics which gives them full control over their data. Every member of the Piwik community, from core developer to beginning user, should be proud to be part of this momentum: congratulations to us all! The Open Source World Challenge is the annual competition hosted by the Ministry of Science, ICT and…
  • New Piwik Mobile 2.2.0 is released

    Thomas Steur
    21 Dec 2014 | 12:24 pm
    We are proud to announce that Piwik Mobile 2.2.0 is now available! This new version brings many improvements to our Android app. Here’s the list of changes: Android: The keyboard is no longer displayed when opening the app [#5320] Android: Back button did not work in a few screens and could cause the app to unexpectedly close under circumstances [#5316] Android: The graph is now displayed fullscreen on tablets when maximizing it [#5315] Android: New material design icons [#5310] Android: Better exit workflow – we now open the left sidebar before closing the app if the left sidebar…
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    Webmetricsguru INC - Marshall Sponder

  • Speaking at Rutgers Today -

    Marshall Sponder
    14 Jan 2015 | 12:22 am
    A lot of stuff is happening (keep promising to write here more and  then, don’t) – but this year I’ll post more AND put in a decent theme for a change. Anyway – the latest presentation is on scaling online courses – and you can see it here.   More soon. Scaling online and hybrid training rutgers university 1-14-15 submitted from Marshall Sponder
  • Analytics for Musicians presented to Chamber Music America on December 2nd, 2014 at St. Peter’s Church – NYC

    Marshall Sponder
    1 Dec 2014 | 7:21 pm
    I’m presenting a deck merges a lot of the thinking behind what i’m doing at Baruch College Zicklin School of Business with the insights I’ve developed at Rutgers University in the past – and put it in service of Musicians (both Classical and Jazz). The talk is being streamed live at Chamber-Music.org between 3 PM and 5 PM on December 2nd, as well.  In a few weeks (we hope) the presentation will be online at Chamber-Music.org and I’ll post the video up on YouTube as soon as I get it. A lot here, hope you enjoy it and feel free to leave me a comment if something…
  • Social Data Innovation Summit – Miami – November 6th Talk on Research at the Metropolitan Museum of Art

    Marshall Sponder
    16 Nov 2014 | 6:17 pm
    So busy that I posted this presentation and video everywhere else but here.    Well, mean to correct that issue now. Also, note that the presentation (which isn’t shown in the video) is on Slideshare (below).   Merging Geo Social Data & web analytics at the Metropolitan Museum of ART from Marshall Sponder
  • WebMetricsGuru Updates – September 9th, 2014 – Web Journal

    Marshall Sponder
    8 Sep 2014 | 11:57 pm
    Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • Visualizing Organic Rankings With Google Maps Engine

    Sean McQuaide
    27 Jan 2015 | 4:10 am
    Google Maps Engine is a great way to visualize spreadsheet data. If you have an idea and can link it to some location data, the engine will map it. Recently Google has been retooling this product to cater more toward small businesses. Companies like Pure Fix Cycles are using Google Maps Engine to visualize distribution locations and which helps their customer service direct customers to the store nearest them with the products they’re seeking, I’ve used it to overlay organic search rankings over top of the service areas my client deems most valuable. What I ended up with is a…
  • Outgrowing Your Goals in Google Analytics

    Chris Vella
    22 Jan 2015 | 5:12 am
    Old Goals In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA. At the time, life was simple and you were thrilled if someone viewed a product detail page on your site. So thrilled in fact that you called it a GOALLLL! Times were different then, and so was your website. Let’s jump ahead 5 years. Now you’re getting 5 or 10 times more traffic per month, hypothetically. Your goals in GA, however, haven’t changed since day…
  • Making Google Tag Manager Work Together with On-Page Tracking

    Amanda Schroeder
    21 Jan 2015 | 7:16 am
    Transitioning to Google Tag Manager, but still have a lot of hard-coded tracking on your website? Many of our clients find themselves in this very situation. Or you may have the opposite problem, where you’ve been tracking pageviews through code on your site, and now you want to add PDF tracking through GTM. With the robust and customizable applications of GTM, it is clear why so many companies make the switch; but if your website already contains a large amount of hard-coded tracking, such as event tracking or custom dimensions/variables, recreating those new tags in GTM might take…
  • Google Analytics Data Import: 17 Ways to Revolutionize Your Reports

    Dorcas Alexander
    13 Jan 2015 | 7:32 am
    Have you ever looked at the available dimensions and metrics in your Google Analytics reports and wished you could make up your own? You may have data about products, content, or users that isn’t part of any tracked session, which could bring new insight to your reporting and analysis of those sessions. With Google Analytics Data Import, you can unify your online and offline data and revolutionize your reports. For a while, data import was used only for uploading cost data — for costs associated with non-Google advertising — but now you can use it for much more. Data import…
  • How To Fix Common Google Analytics Notifications

    Dan Wilkerson
    8 Jan 2015 | 6:41 am
    Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this: At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along with how to troubleshoot them. Bad Event Tracking Code (not set) entry present in reports for property PROPERTY_NAME What this means: Google Analytics sees sessions with a landing page value of (not set). How this happens: There are a few different common reasons this…
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    All Web Analytics Demystified Blogs

  • Using Excel to Count Text Occurrences

    19 Jan 2015 | 8:17 am
    [UPDATE 1/19/2015: A couple of comments have pointed out that COUNTIF would address this scenario in a single formula. That's a great point...and one that had not occurred to me. The overall scenario here is pretty straightforward, so there are likely other equally efficient (or more efficient) ways to address the task. I'm leaving the post as is, because I think it's a useful exercise on how nested Excel formulas can be used to parse text. And I'm also curious what other solutions might get proposed in the comments.] I had this come up a couple of weeks ago with a client, and I realized it…
  • The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)

    13 Jan 2015 | 1:43 pm
    One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we went back and forth over the merits of “bounce rate.” I am (often vehemently) against the use of “bounce rate.” However, when I stepped back, I realised you could summarise my argument against bounce rate quite simply: Using metrics like ‘bounce rate’ is taking the easy way out, and we can do better Bounce rate (at its simplest) is the percentage of visits that land on your site that don’t take a second action. (Don’t…
  • Happy New Year from Web Analytics and Team Demystified

    6 Jan 2015 | 9:04 am
    Happy belated new year to everyone reading this blog — on behalf of everyone at Web Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday season and that you’re ready to wade back into the analytical and optimization fray! Since I last wrote a few cool things have happened: Michele Kiss has been promoted to Senior Partner in the firm. Michele, as you likely know, is amazing and has more than earned her promotion by virtue of her dedication, enthusiasm, and general tolerance of “the boys” … please help me congratulate…
  • Introducing the Digital Analytics Power Hour Podcast

    5 Jan 2015 | 4:26 am
    Happy New Year! Reflecting on 2014, I have to give it high marks from a personal and professional fulfillment front, and I’m looking to outperform those results in 2015. Who Doesn’t Love the Lobby Bar? One of the things I enjoyed most about 2014 — and have been fortunate to get to enjoy many times over the past several years — was attending analytics conferences and getting to connect with some great people in our industry. For as long as I’ve been attending eMetrics, evenings in the lobby bar have been a formal aspect of one evening, and an informal — but…
  • Every Analyst Should Follow fivethirtyeight.com

    30 Dec 2014 | 8:17 am
    I’ll admit it: I’m a Nate Silver fanboy. That fandom is rooted in my political junky-ism and dates back to the first iteration of fivethirtyeight.com back in 2008. Since then, Silver joined the New York Times, so fivethirtyeight.com migrated to be part of that media behemoth, and, more recently, Silver left the New York Times for ESPN — another media behemoth. This bouncing around has been driven by Silver’s passion for various places where data is abundant and underutilized: starting with online poker, then baseball analytics, and then a sharp turn to political…
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    Webtrends.com » Blog

  • Behind the Scenes: Designing the Webtrends.com User Experience

    Chris Mann
    28 Jan 2015 | 9:00 am
    More than anything, web design today is about creating functional experiences. Your design needs to provide the same intuitive experience across any screen size. Elements need to be arranged in a way that seamlessly lead customers on a journey that meets their needs – while still achieving your business goals. Here’s a look at how our team approached the UX design for our new website: The sweet spot. Don’t start any project, especially for your website, without clear objectives that will be your baseline for developing the site’s user experience. Get your stakeholders involved early…
  • Portland the next tech mecca?

    Liz Martin
    22 Jan 2015 | 12:08 pm
    Last night, a few of us from Webtrends attended the unveiling of this year’s “TechTown Portland: People of the Move” video. After seeing the 2013 “TechTown Portland” video, we jumped at the opportunity to join other local tech companies to participate in the latest release. This year’s video follows the stories of several tech industry folks from out of state, sharing why they were drawn to Portland and the tech scene in particular. It’s a wonderful view of the energy and innovation that has become palpable. Not only was last night’s event a celebration of the…
  • Webtrends wins 500th test contest

    John Fleming
    21 Jan 2015 | 9:00 am
    Last week, Webtrends was awarded the 500th test honour by WhichTestWon.com. We’re thrilled with the accolade, but the greater celebration is for our client whose optimisation was dramatically improved and their email sign-ups significantly increased. As you know from reading this blog, we are advocates of using data to drive optimisation and the combination of the two is powerful stuff – helping to drive dramatic results. Using optimisation to gather data is a real win-win. But let’s not forget that optimisation is not just a simple A/B or multivariate test, but it’s the insight that…
  • What’s new with SharePoint?

    Loren Johnson
    20 Jan 2015 | 9:00 am
    Microsoft SharePoint 2013 and Office 365 have advanced capabilities that are compelling and inviting, so it’s no wonder many enterprises are considering a migration, if they haven’t done so already. If you’re thinking that the new flexible user platforms and focus on the collaborative enterprise may be right for your team, but you’re not sure about how best to invest in and evaluate their impact, Webtrends SharePoint Analytics is designed to deliver the metrics you need to make those decisions with confidence and clarity. This is why I am so pleased to announce a series of good news…
  • Behind the Scenes: Our Path to Content on the New Webtrends.com

    Heather Burton
    14 Jan 2015 | 9:38 am
    Many of our clients are planning for or in the midst of a website refresh/redesign/re-something. We also just finished a pretty major redesign of the Webtrends corporate site, so we thought we’d blow the covers off our project and share the finer details of the whole process. We learned a lot and will share some of those lessons in the coming weeks. First up: the writing. Truth be told, I used to pause a little when we slapped “visit webtrends.com” as the call to action on our marketing materials. It’s not that there wasn’t good information on the website – it’s that there was…
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    E-Nor Digital Analytics Consulting » Blog

  • Big Game Meets BigQuery – Super Bowl XLIX Prediction

    Shiraz Asif
    28 Jan 2015 | 9:11 am
    It’s that time of year again. Super Bowl XLIX is upon us, and it has the makings of a great one. The Valley of the Sun (Glendale, Arizona) will host this meeting between the #1 seeds from both football conferences. The Patriots romped through the AFC championship, disposing of the Colts 45-7 (perhaps with the help of some deflated footballs), while the Seahawks were pushed to the brink by Green Bay in one of the best NFC title games in recent memory. In this post, we’re going to make an audacious prediction for this year’s game by: Downloading team data from the ESPN public…
  • E-Nor and Eric Fettman Nominated for 2015 Digital Analytics Association Awards for Excellence

    Farid Alhadi
    26 Jan 2015 | 3:23 pm
    Once again, E-Nor is humbled to have our nominations accepted for the 2015 Digital Analytics Association (DAA) Awards for Excellence in not one, but TWO categories! The DAA is a thought-leader within the analytics industry that helps organizations face the challenges of data-acquisition and application. We’ve been a proud corporate member of the association for many years! Industry Rising Star Nomination Not enough can be said about Eric Fettman’s rise in the industry. He is the developer of googleanalyticstest.com, a community learning site on which more than 50,000 tests have been…
  • Best Practices for Views in Google Analytics

    Tracy Rabold
    15 Jan 2015 | 1:00 am
    EVERY PROPERTY NEEDS THREE VIEWS Main Raw Data Test This naming convention isn’t what’s important. What’s important is that these 3 Views exist for each of your Properties in Google Analytics. Main View The Main View is the one where you do almost all of your analysis and reporting. It is the “go to” View. Best practices Filters – like filtering out internal traffic, forcing lowercase for URLs, campaign parameters, etc. – and any other Filters your site needs are applied there, including turning on Google’s Bots & Spider Filter. In our naming convention, the Main View…
  • Understanding Google Analytics Channel Groupings

    Eric Fettman
    9 Jan 2015 | 9:31 am
    Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, source, and campaigns. For each visitor session, Google Analytics records a medium value (such as email or organic) and a more specific source value (such as google.com or linkedin.com). In addition to medium and source, Google…
  • Happy New Year 2015! Non-Profit Donation Winners Announced

    Farid Alhadi
    6 Jan 2015 | 10:18 am
    Picture Courtesy of istockphoto.com 2014 was an amazing year for E-Nor! Among our accomplishments, we officially opened a Google Analytics Certified Partner office in Dubai! Here’s a video of Dubai’s crazy new years fireworks show! While we have been fortunate, we genuinely believe that to prosper you need to share. E-Nor annually contributes 2% of its revenue to a number of charities and nonprofits. We’ve donated to many throughout the year and had a bit left over, so at the end of 2014 we asked for your suggestions. Suggested Non-Profits Here’s a list of finalists…
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

    11 Jan 2015 | 9:00 pm
    I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based  [ Read More ]
  • Top 10 Analytics and Digital Marketing Blog Posts of 2014

    18 Dec 2014 | 9:27 pm
    It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are  [ Read More ]
  • Digital Summit 2014: 6 Steps to Big Data Analytics Success

    11 Dec 2014 | 10:11 pm
    Earlier this week, I presented the 6 step approach to successfully implement big data analytics in any organization at the Dallas Digital Summit. Below are the slides followed by a video link for a similar presentation I did at DMA 2014. Enjoy!       Here is the video replay of my DMA 2014 Big  [ Read More ]
  • IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics

    20 Nov 2014 | 2:18 pm
    I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am  [ Read More ]
  • 5 Popular Things Successful People Don’t do each Morning

    19 Nov 2014 | 9:31 am
    What do you do when you wake up in the morning defines your entire day. Econsultancy (leading research firm), reports 84% of smart phone users check their smartphones as soon as they wake up. No wonder why Apply has launched their Health app in IOS 8 which when paired with other apps also tracks sleep  [ Read More ]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Improving Website Navigation Increased conversion rate by 18.5%

    Ayat Shukairy
    28 Jan 2015 | 7:21 am
    The following case study was conducted to improve site navigation and help customers successfully locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience. The Company PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services. PrintGlobe believes in providing the most comprehensive range of…
  • 9 Essential Tips for Category Pages to Increase Conversion Rates

    Ayat Shukairy
    27 Jan 2015 | 6:15 am
    Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate. Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate. At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The conversion correlation factor is the percentage increase…
  • 7 steps to Get Your Online Business Ready for 2015

    22 Jan 2015 | 2:27 pm
    After the economical slow down in most countries and especially the US, 2105 promises to show an excellent recovery. Cheaper oil prices and lower unemployment rates in the US are indicative that the US economy is on its way to full recovery. This news should be promising for those companies that weathered the storm of the last six to seven years. Now, you need to come up with a solid plan forward and start executing it to capture more business. Here are 7 steps you should take to make the most of 2015: 1. Examine Your Offer There is no way around it. Marketing activity without having a clear…
  • The Three E’s of Conversion Rate Optimization

    Stephen Da Cambra
    19 Jan 2015 | 8:35 am
    What’s the answer? When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question. Do you use the results and advice that comes from of all the great conversion rate optimization AB testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself? And even if you know these answers, where do you begin? Start Here First, while most online information on CRO test results is valuable, as we’ve pointed out on…
  • Mobile Commerce Statistics and Trends [Infographic]

    30 Dec 2014 | 5:27 am
    According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our infographic,…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
  • The Role of Paper Today

    Damian Davila
    23 Jan 2015 | 12:40 am
    Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. The message can be focused on advertising or getting basic information out concerning an individual or fact. Whatever the case is, the message is…
  • Be in the Know to Stay on Top

    Damian Davila
    14 Jan 2015 | 11:04 pm
    Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed You need to do your homework. An InfoTrack ASIC name search can provide you with detailed information when you need to pull up a listing of comparable companies in your field. From that point, research your competition. Find out what…
  • 3 Options for The Perfect Gift

    Damian Davila
    30 Dec 2014 | 9:20 am
    Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Care packages can include virtually anything. They mostly contain hygienic…
  • 5 Tips for Finding an Accounting Firm

    Damian Davila
    29 Dec 2014 | 12:39 pm
    If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from accounting firms in Hawaii. You don’t want to get any wires crossed when your money is on the line.
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  • Top 10 Political Journalists on Network Radio

    Cision Staff
    28 Jan 2015 | 12:02 pm
    This list includes the most influential politics journalists on network radio on Twitter, ranked by number of followers. Using Cision’s media database, we compiled the list based on Cision’s proprietary research. This list changes over time as Twitter followers update in real-time; all numbers were pulled January 28, 2015. 1.  Terry Moran – Chief Foreign Correspondent, ABC […]
  • Gregory Gittrich Joins Vocativ as Chief Content Officer

    Cision Staff
    28 Jan 2015 | 11:05 am
    Vocativ has tapped Gregory Gittrich as chief content officer. He was previously vice president and executive editor for NBCNews.com in October 2012. ‘Like’ Vocativ on Facebook for the latest news sourced from the deep web. Don’t miss the latest media news. Sign up for our daily or weekly emails now!
  • Caroline Cunningham Joins Washingtonian

    Cision Staff
    28 Jan 2015 | 9:51 am
    Caroline Cunningham has joined Washingtonian, Washingtonian MOM and Bride & Groom as assistant fashion editor. She was most recently an editorial fellow for Washingtonian since August 2014. Follow Washingtonian on Twitter for the latest news on Washington, D.C.  Get the latest media news sent directly to your inbox. Sign up for our daily or weekly emails now!
  • ET’s Rocsi Diaz Moves to HLN

    Cision Staff
    28 Jan 2015 | 9:48 am
    HLN announced the addition of Rocsi Diaz as a correspondent and anchor of The Daily Share. She previously served as co-anchor of Entertainment Tonight Weekend since January 2013 and correspondent for Entertainment Tonight since October 2012. ‘Like’ HLN on Facebook for the latest in national and international news sent right to your news feed. Want the latest media news […]
  • Media Republic’s Waseem El Tanahi Talks Media, Influence & PR in Egypt

    Allison Richard
    28 Jan 2015 | 9:33 am
    Whether looking at archaeological treasures or present-day news, society and culture in Egypt – the most populated country in the Arab world – continues to reverberate throughout the world. The most salient example of this is the country’s political and social revolution, brought to international attention within the last few years. The tension involved in […]
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    Brooks Bell » Blog

  • The Simple Technique That Will Dramatically Increase the Impact of Your Testing Program

    David DeFranza
    15 Jan 2015 | 8:27 am
    If you want to improve your testing program, there are a lot of process refinements that can lead to huge increases in efficiency and effectiveness. You can work to increase test velocity, focus on lowering your bust rate, cultivate a culture of testing and data driven decision-making, tackle analytics challenges or data discrepancies and a whole lot more. The goal is to create more tests that win—and the bigger the lift the better. But lift alone can’t describe the impact a test will have on your business. To make testing a strategic driver companywide it must make a significant…
  • Careers in Testing & Optimization: January 13, 2015

    Kelly Reiser
    13 Jan 2015 | 7:44 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Web Analyst Overstock.com Specialist Digital Optimization Delta Airlines Manager Digital Optimization Delta Airlines eCommerce Web Analyst J.Jill Director, eCommerce Newell Rubbermaid Director, Global eCommerce KEEN Footwear See all…
  • Clickipedia: Showrooming

    Kelly Reiser
    12 Jan 2015 | 7:35 am
    What it is: A shopping behavior in which consumers price shop online after—or even while—visiting physical stores to see a product in person. Showroomers are typically searching for better deals or promotions online. What its not: Webrooming, which describes a shopping behavior in which consumers browse online before buying in the store. Why it matters: According to Ad Week, 2014 research from Merchant Warehouse found 46 percent of showroomers prefer touching and feeling a product first hand in a store before making a purchase and 37 percent like the option of being able to return the…
  • 5 Must-Read Optimization Posts for the Week of January 5

    David DeFranza
    9 Jan 2015 | 9:08 am
    There’s an old saying about the cobbler’s children going barefoot and, despite being a bit of a cliché, it still reflects a common reality—sometimes we get so busy serving others we forget to help ourselves. Optimizely recognized this tendency and has committed to testing it’s own marketing in 2015. Some of the lessons they’ve learned are useful no matter where your testing program is focused. Read the rest: Lessons we learned from email A/B tests. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this…
  • Can You Afford to Pause Testing During a Redesign?

    David DeFranza
    8 Jan 2015 | 8:41 am
    When it comes time to completely redesign a website, there are several phases every team goes through. There’s the initial excitement created by the promise of old headaches being resolved and new opportunities created. There’s the spark of creativity as new ideas are proposed. There’s the heightened camaraderie as teams come together to complete the work. And there’s the exhaustion and stress that comes from the inevitable rush in the weeks before launch. Then, all too often, there’s the intense disappointment that comes when the new design underperforms expectations—or even old…
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  • Three Learnings from My Adjusted Bounce Rate Case Study

    Paul Koks
    27 Jan 2015 | 12:00 am
    A few weeks ago I wrote a post on adjusted bounce rate. I did explain why you should consider changing the default bounce rate calculation. And how to set this up via Google Tag Manager. In the last month I have analyzed a huge amount of data on my website. This article contains the most interesting insights and learnings from my adjusted bounce rate case study. As you can see, my bounce rate values changed dramatically after December 25th 2014. New Bounce Rate Calculation Standard bounce rate in Google Analytics: “Bounce Rate is the percentage of single-page sessions (i.e.
  • Case Study Booking.com: 33 Persuasion and Optimization Tricks

    Paul Koks
    20 Jan 2015 | 12:00 am
    Booking.com, a great example of an online company that really knows how to play the online marketing game! With conversion rates far above market averages, they easily turn an ordinary website visitor into a customer. Tons of A/B tests every year. A great team of online minded professionals. It’s time to show you how Booking.com actually persuades you to book! Image: Booking.com In this post I will guide your through my Booking.com journey and reveal 33 great persuasion and optimization insights you really love to read. I will stay away from explaining the theories…
  • Segments in Google Analytics: Update User Interface

    Paul Koks
    16 Jan 2015 | 1:56 am
    Another great update in Google Analytics: the segments building UI is renewed! In this short post I elaborate on the benefits of the new interface and how it can help you with your optimization efforts. Yesterday Peter O’Neill sent a tweet about this change: I have built an example segment to show you how it looks: Example Segment: Newsletter Subscribers I have targeted the sessions where the number of newsletter subscriptions doesn’t equal 0. In other words, it selects the sessions where the user did subscribe to my newsletter. Why is this new interface better than before? 1.
  • #GAtips: Automate Google Analytics Data Export

    Paul Koks
    12 Jan 2015 | 12:00 am
    You can derive great insights through the Google Analytics interface, but in my opinion it’s definitely limited. Do you want to have a suboptimal conversion rate? I don’t think so. :-) You surely want to get more customers, everybody does. Standard GA reports are a good place to start your analysis and optimization efforts. Three basic reports you should take a look at: Goals/transactions per traffic source Landing page effectiveness (bounce rate, conversion rate) Goals/transactions per device type I love to start with this one: You can get a good understanding of the performance of…
  • Case Study: Why Every Web Analyst Should Build an Online Business

    Paul Koks
    5 Jan 2015 | 12:00 am
    You can read a lot of books, online articles, watch educational videos or even hear so-called gurus talk at the world’s best analytics conference. It is a good start if you want to grow your knowledge and become a great web analyst. And I definitely recommend to invest time in here. However, real experience comes from practicing the skills you have learned. Your daily job will lead you in the right direction, but there is more. That’s why I recommend that you start an online business. I could name it a website, but that would probably not draw as much attention. ;-) Most…
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    Measured Search Blog

  • Announcing built in CDN support for faster search experience

    21 Jan 2015 | 12:14 pm
    We’ve got some great news: starting today, we are offering built in support for a distributed image serving as part of our search API that will improve loading of images within your apps and provide a faster search experience. Once an image url is loaded into our search service, we download that image from the URL, process it and within seconds is ready to be served from 50+ geographical locations across the globe including US, Europe, Asia, Australia and South America. When you call our search API, we’ll return the additional CDN url along with other attributes that you can…
  • Introducing Magento Extension for a Better Magento Search

    18 Dec 2014 | 12:29 pm
    We are excited to announce a new extension for Magento that offers a better Magento search solution for your ecommerce store. Our Magento Extension enhances the default search with search-as-you-type capability and provides you with detailed search analytics to gain insights about your customers. The extension automatically keeps your products in sync with the service and changes are posted immediately. The extension uses Measured Search, a fully managed search service and scales as your catalog or traffic increases. A few key highlights of the extension: Search as you Type Show relevant…
  • Announcing our Search as a Service offering

    12 Dec 2014 | 8:33 pm
    Since we released our Search Analytics offering early last year, we’ve gotten great feedback from our customers and they’ve expressed the need for us to offer a complete Search as a Service offering. During the last few months we’ve been quietly working with our select partners and customers to help them aboard our new search service and we are happy to announce the general availability of our Search as a Service offering. We want to make it easy for any company to add powerful search to their application, whether that’s web, mobile or a custom device and not have to…
  • Making search better by tracking & utilizing user search behavior – Talk

    1 Oct 2014 | 11:30 am
    Seamless, scalable and easy search is what every developer wants and every business needs. That is exactly what was on the agenda last night at the Los Angeles Django meetup, a mastermind group of professional developers, hobbyists and really curious folks gathered together to discuss their experiences with Django & Python. and two of the talks were around search. We were super excited to be part of the presenters & thanks to the organizers for arranging this! Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having…
  • Measured Search Enables Terrain Home Android Launcher to Gain Deeper Search Insights

    25 Jun 2014 | 8:00 pm
    Mobile first search option is coupled with cloud-based search analytics platform. Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has partnered with Terrain Home, part of Palo Alto based Samsung Accelerator, to deliver deeper search insights and app discovery capability within Terrain Launcher. Terrain is a new Android Launcher focused on helping the user find everything on their device easily. Resembling a standard Android home screen, Terrain provides three main features to simplify the user…
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    Digital Analytics Blog - AT Internet

  • My web analytics wishlist: Interview with Matthias Müller of T-Online

    Carolin Pelz
    28 Jan 2015 | 12:48 am
    Matthias Mülleris web analytics manager of Deutsche Telekom AG and manages a large number of websites, mobiles sites and mobile applications, of which T-Online is the most important. As the group’s internal digital analytics consultant, he’s responsible for projects such as the implementation and strategic optimisation of web analytics solutions. Matthias, how did you arrive at your current position? At university, I specialised in business studies with a focus on tourism marketing and management. Because I was one of the first users of the “modern” Internet at that time, I like…
  • “Customer retention is crucial.” – Interview with Alice Lamotte, Bouygues Telecom

    Bernard Segarra
    21 Jan 2015 | 12:21 am
    Alice Lamotte is the head of Web Analytics and Tag Management at Bouygues Telecom. After gaining experience in media surveys, and on the advertiser side in the banking and travel industries, she joined ad platform Weborama. The marked rise of tracking and bid management tools, as well as Google’s acquisition of Urchin in 2005, largely influenced her choice and desire to delve into the technical heart of analytics. Upon her arrival at Bouygues Telecom nearly two years ago, she rediscovered the advertiser perspective and was able to integrate her rich technical experience. Alice has a very…
  • Digital analytics: 10 predictions for 2015

    Bernard Segarra
    14 Jan 2015 | 12:56 am
    What trends can we expect to see in the digital analytics world this year? Automation, profiling, attribution, DMP, TV-to-Web… here, 10 experts from all corners of the digital sphere share their visions for the coming year. Automation will serve prediction I believe that Digital Analytics will play an ever-important role within digital marketing teams. The message has finally been heard. Talking about ‘analytics culture’ or data-driven organisations is still, however, presumptuous for the vast majority of companies. But we are on the right path. I also believe that in the next few…
  • 10 signs your company is “data-driven”

    Benoit Arson
    5 Jan 2015 | 12:00 am
    Be “guided by data”… It’s the latest mantra. Access to massive data has opened the floodgates to measuring in ways that have never been possible before. But having data is not enough for a company to become “data-driven”. This doesn’t just happen with the wave of a magic wand. Relying on data must become second nature – a habit that’s integrated into the company’s way of thinking, making decisions, discussing, and into everyday activities. Consequently, it’s by observing the behaviour of employees that we can tell if a company is data-driven, or not.  Here…
  • Series: Who can save you from the tyranny of data? Episode 5

    Bernard Segarra
    29 Dec 2014 | 12:00 am
    It’s the last instalment of our series on Jim Sterne’s white paper, “A Day in the Life of a Digital Analyst”. Throughout his discussions, John explains the benefits of his digital analytics strategy. Episode 5: The data-driven company The story: After pondering how to track and analyse the customer journey across devices with his colleague Ed, John has a lunch meeting with the new CMO. He explains all the advantages of their digital analytics solution, and the discussion continues into how a data culture can be instilled on a company-wide scale. The excerpt: The takeaway:…
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    analytics for fun

  • Google Analytics Dashboards with R & Shiny

    Marco Pasin
    27 Jan 2015 | 4:30 pm
    One of the key activities of any web or digital analyst is to design and create dashboards. The main objective of a web analytics dashboard is to display the current status of your key web metrics and arrange them on a single view, so that information can be monitored at a glance. Great dashboards should allow you/your boss or client to take action quickly and spot trends in data. There are
  • Drawbacks of Using Time Metrics to Measure Blogs

    Marco Pasin
    23 Nov 2014 | 3:41 pm
    When it comes to blogging, we all know that CONTENT is king. We also understand that SOCIAL interactions and readers ENGAGEMENT play a primary role for making the blog successful. So far, so good. But then it's time to analyse data and make decisions...and that's where we often fail. We usually take a web analytics tool like Google Analytics, install basic tracking code on pages, and analyze
  • How I Measure Success for my Blog. A Framework using Google Analytics.

    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure. Why? Because this is the only way to understand your blog
  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the
  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
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    Terminus - Powerful UTM URL Builder

  • The Step-By-Step Guide to Creating Your First Email A/B Test

    Michelle Nickolaisen
    19 Jan 2015 | 6:58 pm
    One attitude that can bring down profits is “if it ain’t broke, don’t fix it.” While it’s true that something that is broken should be attended to, it’s also true that you can make things work better with testing and optimization. If you could improve your email click through rates by 22% with a few tests, you’d be silly not to, right? Lucky for you, most email marketing tools now offer A/B testing features. You can create two versions of an email, see which performs better, and use that data to improve your email marketing efforts. The end result is a more engaged email list…
  • How to use Psychology to Increase Conversions?

    George Mathew
    6 Jan 2015 | 6:10 pm
    There’s a lot that’s being written about selling online— lead generation, conversion rate optimization, funnel, cross-sells, down-sells and what not. But do you know the one thing that essentially drives sales? It’s emotions. Surprised? A lot of things go through the mind of a potential buyer before they commits to buy. The price, the value offered, the steps involved, the copy — these all affect the mind of the buyer. That’s why it’s essential that you master consumer psychology. It’s a skill that can really boost your conversions through the roof. You don’t…
  • How to Measure the Effectiveness of Your Tweets?

    Puru Choudhary
    14 Sep 2014 | 7:31 pm
    If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL Builder for Your Needs on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it. I want to find out what makes people click on the links I share. There are at least two things I…
  • Google Analytics: How to Get Accurate Traffic Reports

    Puru Choudhary
    21 May 2014 | 8:16 pm
    What’s the most important information that your web analytics tool can provide you? It’s where your website visitors are coming from. Let’s look at Google Analytics channels. In many cases, it can tell you where a visitor came from, but in many others, it cannot. Here’s an example traffic distribution. Google Analytics Channels Do you think this is accurate? Perhaps some Direct traffic should be in Email, or some Referral traffic should be in Social. To make sure that Google puts it in the right bucket, you need to understand how it interprets your website traffic. Only then can…
  • UTM Tracking: Find the Best Analytics URL Builder for Your Needs

    Puru Choudhary
    12 May 2014 | 8:09 am
    When talking about UTM campaign tagging, most blogs only mention Google URL builder. But it’s worth exploring a few other tools, some of which not only help you build, but also manage your UTM tracking URLs. You can then choose the best tool for your marketing campaigns considering your analytics requirements, team size, risk tolerance, and budget. Let’s look at some analytics URL builders from the most basic to the most advanced. 1. Manual tagging This is not really a tool, but it’s still a commonly used method for building tracking URLs. It is also the most…
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    My Analytics & Optimisation Blog

  • Performance monitoring analysis - who's doing it?

    Richard Hayes
    26 Jan 2015 | 10:00 am
    Performance monitoring analysis across digital properties often falls through the cracks due to unclear ownership or the assumption someone else is doing it. I've read stories how analysts have uncovered shopping cart browser anomalies that have saved companies millions in revenue, that's all well and good however with a proper performance monitoring framework in place these kind of incompatibilities should not arise. What is performance monitoring analysis? Performance monitoring analysis also known as "is crap broken/working analysis" is the regular (daily/weekly) review of your important…
  • Building an experiment dashboard

    Richard Hayes
    13 Jan 2015 | 10:30 am
    This article will explain a cool way of monitoring and presenting your experiments that will save you time and make you look (more) awesome! Prerequisites are you're familiar with; Adobe Target, Analytics/Omniture, Report Builder, Excel and you're using the Adobe Target plugin ...that being said you can probably repurpose this for other analytic and testing tool environments. What problem does this solve? Building an experiment dashboard gives you a single view of all your experiment metrics without having to create multiple reports spread across browser screens. Moreover it can also become…
  • What does a Digital Analytics department do?

    Richard Hayes
    1 Dec 2014 | 11:56 am
    So, what does a Digital/Web Analytics department actually do? Ultimately my belief is we're product owners of the "Optimisation Platform". The definition of this platform being a combination of; analytics, optimisation, tagging, survey and delivery systems. So for me this means; Adobe Analytics, Target, Dynamic Tag Manager, Qualtrics, Clicktale & Experience Manager. Developing a roadmap Strategy and developing a roadmap is at the heart of product ownership and for the "Optimisation Platform" this is a combination of implementation advancements and optimisation execution. Making…
  • Adobe DTM for improved Target QA

    Richard Hayes
    21 Nov 2014 | 11:22 am
    In a previous post I described the options available for Adobe Target QA. Now with DTM there's a much easier/nicer/quicker way of doing this! (This post will take ~2 minutes to read.) Step 1) Make sure you have the DTM browser plugin installed - it's available for Chrome and Firefox. The plugin allows you to see debug messages but also easily switch between DTM's production and staging environments which is what we want for the purpose of this post. It's worth knowing that you can recreate this functionality with some JavaScript bookmarks, so this can be used for IE or maybe you prefer using…
  • Who owns your digital content?

    Richard Hayes
    13 Nov 2014 | 3:16 am
    Unclear ownership is a popular complaint amongst digital professionals and much of the time this pertains to content. So with that in mind I thought it would be interesting to think and discuss digital content ownership. So, who owns what? Ultimately your website/digital property is a product and your product's presentation layer requires ownership and by ownership I mean; whoever "owns" the content should be defining the roadmap and giving final sign-off on creative. Before we can define ownership we need to list the reasons for producing and changing content: Acquisition - mostly landing…
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    The Alexa Blog

  • Understanding Data Science and Why It’s So Important

    Russ Thompson
    22 Jan 2015 | 3:48 pm
    It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded position these days? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call […] The post Understanding Data Science and Why It’s So Important appeared first on The Alexa Blog.
  • Highlights from Lean Startup 2014

    Kristen Mirenda
    13 Jan 2015 | 12:09 pm
    Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States. Lean Startup is an […] The post Highlights from Lean Startup 2014 appeared first on The Alexa Blog.
  • Is Social Strategy Driving Airbnb’s Success?

    Kristen Mirenda
    5 Jan 2015 | 3:47 pm
    In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of […] The post Is Social Strategy Driving Airbnb’s Success? appeared first on The Alexa Blog.
  • 2014 Year in Review: A Letter From the CEO

    Andy Ramm
    29 Dec 2014 | 4:48 pm
    Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa has long been the go-to source to divine the intrinsic and relative value of any website. I joined Alexa in August of 2013 and took over as the company’s CEO in April of this year. […] The post 2014 Year in Review: A Letter From the CEO appeared first on The Alexa Blog.
  • SEO Best Practices: The Essentials for 2015

    Greg Orelind
    23 Dec 2014 | 11:00 am
    Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website. Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages […] The post SEO Best Practices: The Essentials for 2015 appeared first on The Alexa Blog.
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