Tracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders. Google Analytics offers few powerful [ Read More ]15 Google Analytics Advanced Segment Ideas for Social Media is a post from: Key Web Metrics & Web Analytics Blog
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15 Google Analytics Advanced Segment Ideas for Social Media
Web Analytics Blog by Sameer Khan23 Apr 2012 | 9:34 pm -
Big Data + Digital Marketing = Adobe Insight
Adobe Digital Marketing Blog11 May 2012 | 10:55 amWhat do you mean by “Big Data”? How is it relevant to Digital Marketing? Over the last year, there has been a lot of buzz regarding “Big Data” analytical tools. There is an excellent article by McKinsey - Big data: The next frontier for innovation, competition, and productivity that summarizes the opportunity and challenge of big data. There is no clear technical definition of what big data is, but the best framework to think about big data is in terms of four V’s. Volume: The volume of data collected by digital marketers is upwards of 10’s of TB. Any and every solution… -
Go With The (Google Analytics Event) Flow
Analytics Talk26 Mar 2012 | 9:44 amGoogle Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, and the subject of this post, is the introduction of a new Event Flow report to track users through a series of events. NEW! Google Analytics Event Flow Reports When the world was focused on web analytics a common analysis technique was path analysis. The goal was to… -
Make Analytics Better with Tag Management and a Data Layer
Analytics Talk14 May 2012 | 11:33 amThere’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are (in no specific order): Ensighten TagMan Tealium Satellite OpenTag The rapid growth is validation that the simple act of tagging a site is complicated, and to do good measurement businesses need a faster, quicker and easier way to implement different types of tracking. What is a… -
Full Funnel: Google Analytics Measures Social Media
Analytics Talk21 Mar 2012 | 7:59 amWe all love social media. We all use it all the time. As analyst and marketers we’re trying to define the business value of social. But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social. I like to relate the new social reprots to the various stages of the conversion funnel. The goal is to help marketers understand how social impacts all phases of the funnel, especially the lower funnel: conversions, transactions and revenue. The new Google Analytics Social Media…
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SemAngel
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The Warehouse Technology Stack : How much is too much?
13 May 2012 | 1:54 pmIf you're interested in digital segmentation and analytics warehousing, you might want to check out the webinar I have this coming week in conjunction with iJento and CheapFlights. We're going to start the webinar with CheapFlights and a case-study of how they are using an analytics warehousing for targeting. Then I'm going to cover our digital segmentation (2-Tier) models and how they support this type of work. If you're a regular reader (or webinar listener), this may not break a lot of new ground for you; EXCEPT for a section on three strategies for building Visit-based… -
Tealeaf, IBM and Warehouse Technology Stack
6 May 2012 | 2:23 pmAcquisitions are, by far, the most significant milestones in a technology landscape. Sure, new technologies and brand new vendors can be transformative. Hadoop is having a profound impact on the high-end data analytics warehousing ecosystem. Radian6 was transformative in social media measurement. In an industry like ours, however, acquisitions tend to rule. Think about the acquisition of Urchin by Google; Sane by Unica, IBM of Unica (and Coremetrics, Netezza, etc.), WebSideStory of Visual Sciences, Omniture of that combined company, and Adobe of Omniture (and Offermatica, TouchClarity,… -
Tom Betts of the Financial Times on Big Data Hype, Data Democratization, and Integrated Mobile Tracking : More from the X Change Berlin
2 May 2012 | 6:45 pmI first met Tom a couple years back at X Change when he was a participant, and after just one Huddle together I knew I'd love to him back as a Huddle Leader. He led Huddles last year in San Diego and is pulling double duty this year in Berlin and Los Angeles. He's built up a really cool practice at the Financial Times and every-time I talk with him I learn something. His work in mobile has been fascinating, the FT's technology platform strategy has been unusual and innovative, and while I'm not always a huge fan of data visualization if Tom says it's working, I'm… -
Alex Emberey of Thomas Cook on Social Media Tools and ROI : More from the X Change Berlin
1 May 2012 | 1:40 pmAreas like Social Media Measurement are particularly fertile for the X Change Conference. I've noticed that some topics just work better than others. To be really successful as a Huddle, it's important that a significant number of people in the group have real hands-on experience (not everyone has to - but enough to keep a real conversation flowing). I remember a couple of years back when we had Huddles on Big Data or Mobile Applications, there were groups where nobody had hands-on experience except the leader (has that ever changed!). That ends up being more like a traditional… -
Ross McDonnell of Disney on Creating the Foundations for Enterprise Measurement and Measuring Success : More from the Berlin X Change
29 Apr 2012 | 12:30 pmRoss McDonnell of Disney Online is the next X Change Berlin Huddle Leader on our interview list. The basic premise of X Change is pretty simple - it's that the people doing work in a field have the most interesting things to say about it. One of the most challenging aspects of conferences is that they inevitably tend to draw quasi-professional speakers whose best work is either far back in the rear-view mirror or is done in front of an audience. Take a look at Ross' Huddle topics and the challenges he describes, and I think you'll see the kind of difference I'm talking…
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Analytics Talk
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Make Analytics Better with Tag Management and a Data Layer
14 May 2012 | 11:33 amThere’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are (in no specific order): Ensighten TagMan Tealium Satellite OpenTag The rapid growth is validation that the simple act of tagging a site is complicated, and to do good measurement businesses need a faster, quicker and easier way to implement different types of tracking. What is a… -
A Social Media Dashboard for Google Analytics
24 Apr 2012 | 10:34 amAs I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard outlined below will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site. Before we get into the details, I’d like to recognize Kayden Kelly for contributing some ideas used on this… -
Go With The (Google Analytics Event) Flow
26 Mar 2012 | 9:44 amGoogle Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, and the subject of this post, is the introduction of a new Event Flow report to track users through a series of events. NEW! Google Analytics Event Flow Reports When the world was focused on web analytics a common analysis technique was path analysis. The goal was to… -
Full Funnel: Google Analytics Measures Social Media
21 Mar 2012 | 7:59 amWe all love social media. We all use it all the time. As analyst and marketers we’re trying to define the business value of social. But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social. I like to relate the new social reprots to the various stages of the conversion funnel. The goal is to help marketers understand how social impacts all phases of the funnel, especially the lower funnel: conversions, transactions and revenue. The new Google Analytics Social Media… -
Tools to Help Organize Google Analytics Events
18 Mar 2012 | 9:27 amI love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the data may seem simplistic, it’s valuable insight into visitor behavior. But event tracking can be hard to implement, especially if you don’t know how to code. Even if you do know how to code, managing a larget amount of events can be a…
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Occam's Razor by Avinash Kaushik
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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
14 May 2012 | 5:05 amA lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business. So let's fix that problem in this blog post. Let's become BFFs with a lovely hidden gem that helps you leverage one of the largest source of data on the planet to understand the strength of your… -
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
23 Apr 2012 | 4:54 amYes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. -
Multi-Channel Attribution: Definitions, Models and a Reality Check
2 Apr 2012 | 4:47 amA wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it is then much easier to find the optimal solution (or realize none exists!). Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. I'm convinced that the resulting problems (confusion, FUD, angst, daily prayers, and wasted budget) are due to the… -
A Big Data Imperative: Driving Big Action
12 Mar 2012 | 4:15 amIs there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital… -
The Biggest Mistake Web Analysts Make… And How To Avoid It!
20 Feb 2012 | 4:19 amThe single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work results in very little impact on the business in terms of action taken by company leaders. Why this sad state? Almost always we dive into the ocean of data first. Sadder still, we don't ask questions later. We never ask questions. No questions. No tie to what's important. No impact from the data. Result? Our work lacks purpose. It is that simple. My normal recommendation to address this…
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Adobe Digital Marketing Blog
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Using Dependent Code: Adding the Twitter Handle Name to Your Referring Traffic
15 May 2012 | 9:32 amA common request I hear from customers is the desire to integrate 3rd party data inside the online marketing suite. There are a few approaches to do this. SAINT classifications allow you to add metadata to a particular data point. Generally, we see this tool used to give campaigns friendly names or make an unfriendly product SKU readable. Another option to bring in data as a data source. Data sources come in many forms but are most commonly implemented to import aggregated pre-click data (such as email or display advertising data) with the online marketing suite. Both of these… -
Take the Adobe Digital Marketing Social Media Survey
14 May 2012 | 1:32 pmDo you follow @AdobeDigMktg on Twitter? Keep up with us on Facebook? What about YouTube? Do you turn to our channel for the latest sneak peeks? However you keep in touch, we want to make sure our social media channels are the best possible resource for you, as well as a great forum for you to ask questions and leave feedback. To this end, we’re conducting a survey this week to better understand your interests and preferences on social media. Insights from your answers will help us improve how we connect with you and the content you see on our social channels. We encourage you to take the… -
Why we do what we do: Why “why?” Doesn’t Matter — the Texas Sharpshooter Fallacy
14 May 2012 | 11:30 amWhen choosing the next fallacy to cover, I faced a tough choice as there are so many different fallacies that describe the same human behavior: The belief that we know or can answer things we can’t by assigning pattern or reason to things without actual cause. We are wired to want to explain why things happen, but in order to accomplish that task, we ignore or use only data we want and we supplant our own points of view as the core reason things happen. We believe that the world is far more established and easy to understand then it really is. My favorite fallacy that covers this behavior… -
Learn Why Prospects Ignore Your Headlines and How To Fix Them Now
11 May 2012 | 3:11 pmUse the Right Bait to Land the Most Profitable Prospects I have seen cases where changing a headline alone can produce over 100% lift. Sure, this isn’t typical, but it does illustrate how using the right headline can make a world of difference to your bottom line. Some optimization gurus will tell you that they have tested headlines before, and it never made a difference to their conversion rate. It’s true that if you test one ineffective headline against another ineffective headline, you probably won’t see much improvement. So, the question is, how do you determine if… -
Big Data + Digital Marketing = Adobe Insight
11 May 2012 | 10:55 amWhat do you mean by “Big Data”? How is it relevant to Digital Marketing? Over the last year, there has been a lot of buzz regarding “Big Data” analytical tools. There is an excellent article by McKinsey - Big data: The next frontier for innovation, competition, and productivity that summarizes the opportunity and challenge of big data. There is no clear technical definition of what big data is, but the best framework to think about big data is in terms of four V’s. Volume: The volume of data collected by digital marketers is upwards of 10’s of TB. Any and every solution…
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Web Analytics Demystified
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Digital analytics is like basketball …
4 May 2012 | 9:38 amIf you follow me you know I’m a huge fan of digital measurement, analysis, and optimization. I’ve written books about it, I’ve given talks about it all over the world, and for the last five years I have been building a rapidly growing company around it. The Web Analytics Demystified brand, at least according to Google, has become more or less synonymous with the subject, and for that my partners and I are grateful. What you may not know is that I’m also a huge fan of basketball. This time of the year, when the NBA playoffs are in full swing, is my favorite time of the… -
2012 WAA Award of Excellence
8 Mar 2012 | 10:02 amOn Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Web Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John, and I wanted to recognize: Our wives and families, without whom we would not be able to do the work we do Our clients, whose continued support keeps us participating in some amazing analytics around the world Our partners, including Keystone… -
Can you help the Analysis Exchange?
2 Mar 2012 | 11:20 amA lot of the conversations I have been having with my peers lately have been about change in our industry. In a nutshell, things seem to be heating up dramatically, especially in the past twelve months. Perhaps due to economic recovery, maybe because of the current hype cycle around “big data”, or possibly because companies are really starting to wake up to the power and value of digital measurement, analysis, and optimization. Regardless of why, it’s delightful to be smack in the middle of what I suspect will in retrospect be a Golden Age for analytical practitioners,… -
Web 3.0 and the Internet User’s Bill of Rights
23 Feb 2012 | 2:21 pmBack in 2007, on the subject of the evolution of the web analytics industry, I proffered that “If Web Analytics 1.0 was all about measuring page views to generate reports and define key performance indicators, and if Web Analytics 2.0 is about measuring events and integrating qualitative and quantitative data, then Web Analytics 3.0 is about measuring real people and optimizing the flow of information to individuals as they interact with the world around them.” At the time I was thinking about the onset of digital ubiquity — an “always on” Internet that followed… -
Welcome Demystifier Brian Hawkins!
1 Feb 2012 | 2:36 amAdam, John, and I are incredibly excited to announce that industry veteran Brian Hawkins is joining Web Analytics Demystified to help us expand our offerings around testing, optimization, and personalization of all forms of digital communication. Brian is the most widely recognized expert in the field when it comes to Enterprise-class optimization and personalization technology, integration, and strategy. He comes to us from Offermatica by way of Omniture and Adobe, and we are delighted to build on our support for Adobe’s solutions, adding Brian’s expertise on Test&Target to…
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Stéphane Hamel - immeria::an immersion in digital analytics
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From WAA to DAA - what's in a name change?
7 May 2012 | 8:18 amThis is a guest post from Joseph Carrabis, a mentor and friend who occasionally provides an unbiased independent and always very interesting view of the web digital analytics industry. One of his previous posts, "the unfulfilled promise of online analytics", written over two years ago, is still very relevant to this date - you might want to start there and come back. At the time, his views sparked a truckload of comments and I nodded Joseph in a previous post. You Say Tomato, I say "Irrefutably demonstrate that you are different than what I recognize as a 'ToMAHto' and I'll call you a… -
Join me at eMetrics & GAUGE San Francisco
21 Feb 2012 | 8:01 am10% discount: EMOSSPEAK It's that time again. Myself and fellow Cardinal Path friends will be closely involved with both eMetrics and GAUGE. Here's a few reasons why you should attend! eMetrics Marketing Optimization Summit eMetrics San Francisco is without a doubt the most important event of the web analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely knit community. For seasoned attendees,… -
A definition of web analytics & what really matters
8 Dec 2011 | 9:32 amA few days ago I published a blog post entitled "The ultimate definition of web analytics" at Online-Behavior.com. It raised a lot more interest then I initially expected and I found it quite refreshing to dig deeper into a subject. Many people contributed to the conversation; industry top figures as well as practitionners and consultants - people who took some of their precious time to contribute. Go read the post & the comments - they are worth it! And if you feel like it, it's always time to contribute! Last week, while at eMetrics London to speak about the Online… -
We can always learn & improve: coaching from Joseph Carrabis
6 Oct 2011 | 4:38 pmJoseph Carrabis, kite flying at eMetrics, 2007 I met Joseph Carrabis at my first speaking appearance at eMetrics San Diego in 2007. Joseph had organized an informal kite flying session - a great way to break the ice. Whoever met Joseph is immediately fascinated by his charisma; his ability to be attentive to one’s thoughts, emotions and non-verbal communication. Anthropologist, neuro-scientist, historian, researcher, teacher, author… or just a friendly fellow with whom it’s always interesting to chat. Joseph made its mark in our little web analytics industry when he wrote a series of… -
Phasing out gaAddons: it's not all bad!
15 Sep 2011 | 12:02 amThe bad news: After much thinking, I have decided to stop developing and supporting gaAddons. The good news: You can get a free, easy to customize source code sample to accomplish most of what gaAddons was doing! Check it out on jsFiddle! The greatest: Cardinal Path provides professional audits of your web analytics implementation, complete implementation services from needs assessment to providing the exact tags required, and training. Why are you stopping the development and support of gaAddons? There are a number of reasons: gaAddons goal was to make it easy to answer the most common…
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web analytics - Google News
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Piwik Open Source Analytics: A Primer - Search Engine Watch
16 May 2012 | 4:25 amPiwik Open Source Analytics: A PrimerSearch Engine Watchby Thom Craver, May 16, 2012 Comments For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't provide the analysis -
Hubbard One Debuts Web Analytics for Law Firms - Law.com
15 May 2012 | 10:42 pmHubbard One Debuts Web Analytics for Law FirmsLaw.comBy Evan KoblentzContactAll Articles Web Analytics, the newest product from Thomson Reuters subsidiary Hubbard One, is intended to help law firms determine the effectiveness of their websites. Previously, Hubbard connected its customers to generic site -
800response Launches CallFinder, Bringing Web-based Speech Analytics to the ... - Small Business Trends
15 May 2012 | 11:22 am800response Launches CallFinder, Bringing Web-based Speech Analytics to the Small Business TrendsBURLINGTON, Vt., May 14, 2012 /PRNewswire/ – 800response, a provider of telecommunications solutions and marketing technology tools since 1990, today announced the launch of CallFinder®, a Web-based speech analytics software solution available to the and more » -
Quantivo's Cloud-Optimized Analytics Solution Selected by ASOS to Drive More ... - MarketWatch (press release)
15 May 2012 | 8:04 amQuantivo's Cloud-Optimized Analytics Solution Selected by ASOS to Drive More MarketWatch (press release)Offering over 50000 branded and own-label products, ASOS uses a combination of analytics systems to collect and analyze data from multiple web properties and channels; but they were often forced to choose between speed and detail when it came to and more » -
Bytemobile: Tablets Drive 3x More Mobile Data Traffic, 160% More Mobile Web ... - MarketWatch (press release)
15 May 2012 | 8:04 amBytemobile: Tablets Drive 3x More Mobile Data Traffic, 160% More Mobile Web MarketWatch (press release)The Mobile Analytics Report reveals that on average, operators process 3x more data volume on their networks for tablets than for smartphones. Apple iPad subscribers browse 33 web pages per session, generating 160% more data than the browsing of iPhone Tablets generate three times more mobile data than smartphonesThe FonecastStudy: Tablets generate triple the data traffic of smartphonesFierceWirelessall 9 news articles »
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Google Analytics Blog
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Two new Analytics webinars -- for advanced and beginning users
15 May 2012 | 12:30 pmInterested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars. We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics - Digital Attribution & Conversion. Here’s a little more detail on what we’ll cover: Getting Started with Google Analytics Level of content: Beginner Covers the basics you need to get started with Analytics. Highlights the most helpful reports for… -
Looking Ahead at Next Generation Measurement
14 May 2012 | 3:36 pmMarketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels and devices, and better analysis tools are finally making that massive amount of data accessible and actionable. This is fueling what we see as next generation measurement. Today I spoke at the Federated Media Conversational Marketing Summit about the most important trends that every CMO needs to know. Here's what I told them: Next generation brand… -
How Nissan Uses Ecommerce Tracking Without Directly Selling Online
11 May 2012 | 11:04 amThis post originally appeared on the Google Analytics Japan blog Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of websites designed to help consumers around the world decide which Nissan vehicle they would like to purchase. Nissan uses e-commerce tracking whenever a visitor submits a request for a test drive or a… -
Reminder: Migrate to the new Core Reporting API
10 May 2012 | 12:13 pmAt the end of 2011 we announced the Google Analytics Core Reporting API as a replacement for the Data Export API. We also announced a 6 month deprecation period for the Data Export API version 2.3, after which all v2.3 queries will return a v2.4 response. Well, it's almost been 6 months since the announcement was made. If you haven't already moved to our shiny new APIs, and we know there are quite a few of you out there who haven't, we urge you to get movin' or risk your application not working come June. The good news is that we published a new, easy to follow migration guide to help you… -
New Google Analytics Easy Dashboard Library
9 May 2012 | 12:19 pmMany developers save time by using the Google Analytics API to automate Analytics reporting tasks. For example, you can use the API to create a dashboard to report data across multiple profiles. The Google Analytics App Gallery includes many 3rd party solutions that do this. What if you want to build something quickly that’s custom-tailored to your business? You would typically have to spend time learning the API, figuring out how to handle authorization, then deciding how to integrate this data with a visualization library. You could build a custom solution, but it took a lot of…
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Web Analytics World: Online Marketing & Analytics
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Targeting Marketing
16 May 2012 | 4:45 amTargeting and Marketing [Infographic] Let’s consider two simple words – “Targeting” and “Marketing” . Two words that are combined in conversation a million times a day and yet I wonder how often the combination really hits that “sweet spot” with advertisers and willing consumers joined in one seamless and easy connection? The guys at Wordstream [...] Click on the title to view the entire article in Web Analytics World -
Video Marketing Engagement
15 May 2012 | 9:10 amHow to make Online Videos Engaging – Masterclass Series In the first of a series of short videos (just 90 seconds of rapid fire tips!) our featured blogger Andy Havard of Skeleton Productions gives a white board intro to making your online videos engaging. Like all things on the internet there are great examples as [...] Click on the title to view the entire article in Web Analytics World -
The Internet Economy
11 May 2012 | 7:09 amInternet connection – the key to economic growth? Many years ago, I visited Portugal on vacation and was pleasantly surprised to find that their banking and telephone networks were “state of the art” and further advanced than what I had experienced in many parts of the USA and UK. Why? … my friend who lives [...] Click on the title to view the entire article in Web Analytics World -
Predictive Analytics World Conference
10 May 2012 | 8:20 amPredictive Analytics World, June 25-26, 2012 in Chicago - 15% Discount code for our Readers Want to: discover new ways to apply predictive analytics, learn what companies at the leading edge of predictive analytics are doing, meet colleagues faced with the same challenges, get to know the predictive analytics solution providers Predictive Analytics World in Chicago this June is [...] Click on the title to view the entire article in Web Analytics World -
Link Building
8 May 2012 | 8:20 amLink Building Tips VIDEO Remember the phrase “you can tell a man by the company he keeps” (and yes, it probably also applies to women)… well to me, effective link building is the search engine equivalent! Get this right and you should be rewarded , get it wrong and your site pages could well be [...] Click on the title to view the entire article in Web Analytics World
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Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics
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Future of Analytics is in Context – Presentation in Montreal 5/15/12
14 May 2012 | 1:47 amI’ll be presenting this deck in Montreal Tuesday – the exact session is here. Looking at the program, much of it in French, it seems to be about Big Data, which is perfect as that’s the area I’m most interested in exploring. Looking into the future with web media analytics marshall sponder – montreal – 5-15-12 View more presentations from Marshall Sponder. I also have a rule that every presentation I give contains at-least 50% new material. This deck has several ideas from previous presentations, but I’ve mixed a lot of new things in. I know there… -
Interesting footage from eSavV
12 May 2012 | 3:00 pmI’m part of eSavV’s new video on their services and offerings; eSavV is a Lincoln, Rhode Island based software development firm. Go take a look! -
Sentiment Analysis Symposium & NY Data Stories Meetup 5-8-12 – Web Journal
9 May 2012 | 12:13 amI was at the Sentiment Analysis Symposium most of the day(missed the first 3 sessions), and it was really good conference and was packed; as soon as I arrived I spent an hour speaking with Seth McGuire (Business Development) and Fred Funke (Director of Sales) about their “Social Cocktail” and GNIP’s capabilities, along with various ways we could work together. While GNIP doesn’t share it’s server architecture, our conversation answered a question I always had – why didn’t Twitter just supply it’s data directly to developers instead of having… -
Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012
6 May 2012 | 2:27 pmUpcoming Events Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it. There’s still time to sign up to attend. … …. On May 15th, I’ll be speaking at La Boule de Cristal in Montreal (this is the specific session – looking at The Future of Social Media Analytics with focus on Recorded Future’s solutions, and others I’ll present). … … Will also be at various Internet Week Events in NYC later that week (but I’m not yet sure of what they’ll be). gg… -
Is Google gunning for HubSpot? and Two Posts at Search Engine Watch – Web Journal – April 30th – May 2nd 2012
2 May 2012 | 3:30 pmThis has been a very busy week for with two interviews with me appearing within a day apart, plus two new articles in Search Engine Watch Magazine, and the continued interest in the AllAnalytics.com article I wrote last week on Mining for Terrorists . Two Interviews: Technorati Interview - No Center of Excellence in Social – Interview with Marshall Sponder, Author of Social Media Analytics covers my thoughts around The Social Media Analytics Summit San Francisco, two weeks ago, where we briefly met. The interview was conducted last Friday and appeared Monday morning. The other…
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Google Analytics, SEO, Social Media and PPC blog » Blog
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6 Places to Find Inspiration for New Content
15 May 2012 | 7:00 amA lot of people struggle when it comes to coming up with good content ideas for their blog posts. Obviously they all can’t be winners, but everyone feels the pressure to come up with something worthwhile, meaningful, and engaging. At the end of the day, that’s what blogging is all about, right? I, too, have been in the hot seat with a mind running on empty, and I’ve developed a few easy tricks to help me come up with good content. 1. Google Insights for Search If I need a blog topic and I’m looking for inspiration, one of my favorite places to check out is Google’s Insights for… -
Four Essential Rules to PPC Remarketing
14 May 2012 | 7:00 amThis post was originally published on the Trada blog, and has been updated to reflect recent changes to Google AdWords. If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now. What often happens when buzz-words take wind, however, is misuse by marketers. Advertisers are often so anxious to take advantage of these new tools or offerings that they don’t truly polish off the effort, and therefore get results that are less than desired. This has become commonplace with remarketing – advertisers see,… -
Attribution Modeling Without Google Analytics Premium
10 May 2012 | 7:30 amUntil recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site: Now, with Google Analytics Premium, we have the ability to credit different and/or multiple interactions for conversions. In the example above, paid search could get all the credit with a First Interaction model, or split the credit with the last medium (organic), and there are other models to choose from. But, if you… -
Troubleshooting Your Facebook App
9 May 2012 | 11:24 amA lot of users have commented on an older post of ours detailing how to use the then-newly updated Facebook app for iPhone. To be specific, we’ve gotten about 40-50 comments (80 including our responses) asking for help with things like feature locations, how to delete posts, and a variety of other questions. However, the most frequently asked question, by far and away, dealt with posting content to Facebook pages in the iPhone app. If your posts on your page show up on your personal profile or vice versa, you’re in the right place. This post aims to detail a few quick ways to troubleshoot… -
Utilizing Guest Bloggers – an SEO’s Advice
8 May 2012 | 10:59 amBlogs can be an SEO goldmine, but it can be a major challenge to write enough quality material to attract and retain enough quality visitors to generate positive return on the time invested. Which is why opening your doors to allow writers not employed at your organization to contribute to the blog is such an attractive concept. The idea of getting quality content without doing the work of creating it yourself is super intriguing, no? Pros and Cons of using contributing authors Pros More content – Ten authors can produce more content than one. More ideas to learn from – More authors…
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webanalytics at Yahoo! Groups
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Re: Trouble with Adobe Sitecatalyst for Digital Publishing
16 May 2012 | 3:11 amHi Larry I have never found the big vendors of enterprise analytical kit much help after the sales schmooze. I use SiteCat and Discover every day, and the -
Trouble with Adobe Sitecatalyst for Digital Publishing
15 May 2012 | 6:10 pmI work for an agency the builds digital publications for ipads. We use Woodwings software to build the publications. Woodwings was recently bought by Adobe and -
[JOB] Analytics and SEO Manager in Burlington, Ontario
15 May 2012 | 6:09 pmI am looking for a replacement at the company I am currently working at. The company is called Thrillworks and the potential is huge! They work with some of -
Colorado folks - Web Analytics Wednesdays in Longmont, CO
15 May 2012 | 6:09 pmIf you happen to be in Colorado, we have a couple of Web Analytics Wednesdays (ok, Digital Analytics Wednesdays, if you will) coming up in Longmont, CO. May 30 -
[JOB] Chicago - Web Analytics Lead/Manager
15 May 2012 | 1:22 pmAll, We are looking into filling a Web Analytics Lead/Manager postion. If you like to work for fast paced Travel technology company, which is data
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All Web Analytics Demystified Blogs
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Digital analytics is like basketball …
4 May 2012 | 9:38 amIf you follow me you know I’m a huge fan of digital measurement, analysis, and optimization. I’ve written books about it, I’ve given talks about it all over the world, and for the last five years I have been building a rapidly growing company around it. The Web Analytics Demystified brand, at least according to Google, has become more or less synonymous with the subject, and for that my partners and I are grateful. What you may not know is that I’m also a huge fan of basketball. This time of the year, when the NBA playoffs are in full swing, is my favorite time of the… -
Cart Persistence and Duration [SiteCatalyst]
23 Apr 2012 | 5:00 amI was recently working with a client who had some interesting questions. In general, he wanted to see different derivations of how long products had been in the shopping cart prior to being purchased. Some of his detailed questions included: Of all visitors hitting my website today, how many already have items in their Shopping Cart (which is persistent on this website)? For those visiting the site today, for how long have they had items in their Shopping Cart? (i.e. 1 Day, 10 Days, etc…)? At the time visitors purchase items, for how many days had they had items in the Shopping Cart? Is… -
Optimization Test Techniques – Part I of II
10 Apr 2012 | 4:25 pmAs I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing platform. Testing solutions available today offer more then just A/B and multivariate testing capabilities. There are different techniques around multivariate tests but there are also other test techniques available that offer additional strategy for your tests. Familiarizing yourself with the different techniques available will allow you to get much more value out of your testing solution and your optimization program. Here I… -
ACCELERATE Chicago Debrief
6 Apr 2012 | 12:25 pmI’m on the plane returning home from the second ever Web Analytics Demystified ACCELERATE Conference and I can’t help but smile as I think about what an incredible event this was. For starters, demand for this event maxed out the ~200 person capacity of our Chicago venue at the Gleacher Center, but we managed to comfortably squeeze in all of our registered guests as well as everyone who showed up on the waiting list into the room. Of course, Chicago was well represented but there was also a preponderance of Ohio Analysts in the house as well. The OHiO solidarity was reiterated with… -
Are Your Employees Wasting Your Marketing Budgets?
2 Apr 2012 | 4:30 amEvery once in a while, especially when I am working with large clients, I ask them a simple question that befuddles them. The question I ask is this: “Do you know much money you are spending each month on paid advertising that is being used by your own internal employees?” After they pause for a moment, and realize that they don’t in fact know the answer to this, I sometimes see a spark of panic in their eyes. If I could read their minds it might go something tike this: “Why is he asking this? Should I know that? I’m sure our employees are smart enough to not use…
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Visual Revenue
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Visual Revenue launching Headline Testing at INMA Los Angeles
4 May 2012 | 1:35 pmGary and Evan will be at INMA World Congress out in Los Angeles this week (6th – 8th May) and both will be on hand to discuss the launch of our latest feature, Headline Testing. We’ll have a booth (#7) so if you’re attending do please drop by and see us. We’d love to discuss our vision of the data driven newsroom and the host of features and tools we have that can help support editors. If you’re not attending but in the area we’d be more than happy to shout you a _____ (insert your preference :-)) at the hotel bar, so do drop by! INMA is being held here:… -
Driving Content Creation with Analytics and Audience Development
29 Apr 2012 | 9:15 pmVisual Revenue and I will be speaking at the American Business Media’s Annual Conference on May 1st in San Francisco. 9:30 am – 10:15 am Driving Content Creation with Analytics and Audience Development Today, the three vital voices of the media business – content creators, audience members and marketers – now “publish” together. Learn how leading editors are rewriting the rules of digital content through analytics, audience development and programming. I’ll be at the conference Tuesday, But I’ll be in town tomorrow Monday April 30th meeting with… -
PRESS RELEASE: Media Conglomerate A-pressen deploys Visual Revenue across their online news publications
22 Apr 2012 | 10:00 pmI’m extremely pleased to announce that A-pressen has become a Visual Revenue customer! We’ve been working hard on driving towards our ‘Bloomberg Terminal of the Newsroom’ vision and partnering with a media conglomerate like A-pressen is another sure sign we’re on the right path. A warm welcome to Pål and team, we’re excited to be working with you all! http://www.prweb.com/releases/2012/4/prweb9425056.htm Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online… -
Helping Editors break out of the Filter bubble
22 Apr 2012 | 4:01 pmI was reading an interesting article over at the Atlantic by Sarah Kendzior about the potential negative impact of news personalization – and how readers might even get caught in an inverse filter bubble. Filter bubble is a term coined by Eli Pariser in his book by the same name to describe a phenomenon in which some publishers use algorithms to selectively predict what article a user is more likely to read based on prior behavior or the behavior of similar users – effectively isolating the user in a bubble that tends to exclude contrary information. The extreme version of this is… -
Visual Revenue to attend NAA mediaXchange From April 2-5, 2012
22 Mar 2012 | 5:52 pmFrom April 2-5, the North American newspaper industry will gather in Washington DC for three events: NAA mediaXchange, ASNE2012, and the AP Annual Luncheon and Meeting. We’ll be in town to share our vision of the data driven newsroom with publishers and editors. If you’re attending, come check out how the Visual Revenue content recommendation platform helps editors program the homepage and make the most out of their existing content and layout – we are at booth #610. Cheers :-) / Dennis (@dennismortensen)
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Web Analytics Blog by Sameer Khan
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15 Google Analytics Advanced Segment Ideas for Social Media
23 Apr 2012 | 9:34 pmTracking social media and connecting it to sales continues to be a topic of interest for most web analysts. Determining the true value of social campaigns is tough because social channels may influence conversion and in most cases may not directly drive conversions. Social channels are awareness and engagement builders. Google Analytics offers few powerful [ Read More ]15 Google Analytics Advanced Segment Ideas for Social Media is a post from: Key Web Metrics & Web Analytics Blog -
Google Releases Multi Device Analytics
1 Apr 2012 | 10:41 pmWho could have thought analytics advancement would allow us to understand the conversion points between multiple devices. Yes! Multi device analytics is reality thanks to Google Analytic’s new multi device report. With this report, you can track each visitor across their desktop, laptop, mobile phones and tablets all with the same session cookie. The report [ Read More ]Google Releases Multi Device Analytics is a post from: Key Web Metrics & Web Analytics Blog -
Analytics from our Most Successful Social SEO Programs
11 Mar 2012 | 10:06 pmLast month, I spoke at the Covario inflection point event in California. We presented some of our most successful inbound marketing strategies and campaigns. We have been consistently running social media focused SEO campaigns and have seen significant improvement in our signup and sales from organic search. In this post, we will discuss some of [ Read More ]Analytics from our Most Successful Social SEO Programs is a post from: Key Web Metrics & Web Analytics Blog -
3 Poems to Share the Analytics Love
14 Feb 2012 | 11:20 amHere are few poems on Analytics to share the data love with your loved ones! Enjoy! Poem#1 Regression, Progression, Cummulative, Normalization Heck! at the end its all about Recommendations Actionable Insights, Key Takeaways Analysis is Paralysis thats all I have to say! Poem#2 Crunching numbers all the day long I am singing my analytics [ Read More ]3 Poems to Share the Analytics Love is a post from: Key Web Metrics & Web Analytics Blog -
Top 10 Reason to join Rackspace as a Senior Web Analyst
11 Jan 2012 | 11:35 amWe are hiring a senior web analyst here at Rackspace US, Inc. (San Antonio & Austin, TX locations). This is a great opportunity to become a part of one of the most talented online marketing groups in the technology industry. I have been at Rackspace for three years, and I enjoyed every second of it. [ Read More ]Top 10 Reason to join Rackspace as a Senior Web Analyst is a post from: Key Web Metrics & Web Analytics Blog
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The Invesp Blog: E-commerce and Landing page Optimization
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Shopping Cart Abandonment Rate Statistics [Infographic]
16 May 2012 | 12:47 amIf you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the Shopping Cart but did not complete the check-out process According to researches, the average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100. Our infographic on “Shopping Cart Abandonment Rate Statistics” covers some interesting facts about… -
Pinterest Driving Sales
13 May 2012 | 10:47 pmSo far we’ve avoided writing a post on that seemingly ubiquitous blog topic: Pinterest. Until today. In case you’ve landed here looking for Pinterest basics, here they are: Pinterest is a photo and video sharing social network. The site began 2011 with 10,000 users and finished the year with almost 10,000,000; good enough to make the Hitwise list of top ten social media sites, beating out LinkedIn and Google+. The Value of Pinterest for Ecommerce Businesses Pinterest users, or pinners, “pin” images of things they find interesting into their Pinterest account. If LinkedIn is the social… -
Webinar: Ecommerce Product Page Optimization
7 May 2012 | 12:08 pmNote: If you attend our webinars, you know that seating runs out very quick. We will limit registration to the first 100 participants. Date: Thu, May 17, 2012 12:00 PM – 1:00 PM EST How do you design your product pages to persuade visitors to convert? How do you measure the effectiveness of your existing product pages? We will use recent product page designs and MVT testing to demonstrate some of the essential principals of designing converting product pages. Learn how to: Prioritize calls to action on the page Emphasize “the add to cart” button… -
Google Adwords for Video’s Hidden Advantage
6 May 2012 | 10:36 pmAvailable only to select advertisers since September, 2011, Google recently completed the full launch of Google Adwords for Video. All advertisers now have the opportunity to launch a YouTube video ad campaign as easily as a regular Adwords campaign. Similar to Adwords’ pay-per-click model, Google’s TruView pricing for Adwords for Video means you only pay if your video is viewed for at least 30 seconds, regardless of how many times it’s played. With video producers now adept at delivering their message in the 15 second format that’s common for existing YouTube video ads,… -
Do Your Customers Trust Your Advertising?
29 Apr 2012 | 8:56 pmNielsen recently released the results of their latest Global Trust in Advertising Survey (see below). They did their first global survey in 2005 and the findings have since been used by marketers to underscore the high level of trust consumers have in earned advertising, otherwise known as word-of-mouth. Consumers are almost twice as likely to trust word-of-mouth – recommendations from family and friends – than advertising messages. Too often, with the release of new data that echoes past findings, we tend to glance over it with an “I knew that” attitude. But, while this…
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KAIZEN Analytics
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The Uptimizers – your new Belgian expert in Web Analytics & Optimization!
10 May 2012 | 7:03 amBeginning of last year, I decided it was time for a career change. I moved from the automotive industry to the banking sector, switching from IT to marketing. I learned to use new tools such as WebTrekk. But most important, I had the opportunity to develop my Web analytics skills and experience in a multichannel environment, working with great people. In a year, I helped Deutsche Bank Belgium to successfully build solid foundations of its Web analytics framework and culture with the strong support from management. It has been fantastic time and – based on the feedback I received - I believe… -
Coming speaking engagements: WA Camp Lille and X Change Europe
5 Mar 2012 | 6:52 amI know my blog has been quite for a while – probably too long some may say – and that many readers certainly expect to see me posting on some more ‘interesting’ topics than “speaking engagement”. Be reassured – I will be posting back very soon, resuming the “Web analytics in practice” series. The main intent behind this post is to talk about two great coming Web analytics events – two European ones (and a bit of self-promotion too, I admit :-)). So if like me, you have not the chance to fly to the States to attend San-Franscisco’s eMetrics summit (that starts… -
Web Analytics in practice: your online analytics strategy – how to get started?
29 Nov 2011 | 6:42 am[This post is the third post of the Web analytics in practice series - practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst] In my view, the role of a Web analytics expert goes beyond than just implementing tags, reporting and analysing data. It is also his/her responsibility to develop the online analytics culture. In order to succeed in this perilous quest, he/she needs to have a strategy! Ok it’s… -
Web Analytics in practice: Using segmentation to drive insights and actions!
25 Oct 2011 | 8:03 am[This post is the second post of the Web analytics in practice series - practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst] If you really want to do true analytics then segmentation is essential. I like to think that if you are just looking at aggregated data, you are only doing reporting. If you want to do analysis, segmentation is the way to do as it leads to valuable insights that, in… -
Web Analytics in practice: Campaign tracking & offline advertising
29 Sep 2011 | 7:21 am[This post is the first post of a new series about Web analytics in practice. The idea is to write very practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing simple tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst] We all know how to track online campaigns (banner, SEA, affiliates, social media...) – it has become quite a common practice (if not, you should better get started now!). It is really basic stuff. However campaign tracking should not be…
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Measuring Success
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Jumpstart Regular Expression Tutorial for Google Analytics users
11 May 2012 | 8:00 amIf you manage a Google Analytics account, then understanding regular expressions – and how to set them up – is a key part of your job. This tutorial is intended to jump start novice users into the world of regular expressions – specifically from a Google Analytics point of view. As you will see from reading my books, most regular expressions I use are pretty straightforward – so you shouldn’t be deterred from delving in and understanding them inside-out. However, I have found over the years that many users are scared off the subject. My reasoning is that the general… -
Book errata – 3rd edition
10 May 2012 | 6:00 amA small number of typos have come to my attention with the 3rd edition – four so far. These will be corrected in the next re-print (due end of May). However I wanted to list them here for people to be aware of. Please let me know (by adding a comment here) if you find others. Ch 7, page 254 – Figure 7.15 Figure 7.15 illustrates a hostname differentiation filter. The “Field B” and “Output To” have no option selected, and only show a dash -. They should instead read “Request URI”. Replacement image shown below. With thanks to Eric Erlebacher of… -
The Best Google Analytics Add-Ons
17 Apr 2012 | 12:00 pmThese are 13 of the best tools (aka add-ons) that have made significant differences to how I work with Google Analytics. I have not attempted to list all possible add-ons that are available – I seem to come across a new one every day…! Rather, ones that I have used in real-world situations that have helped me do my job. I would love to hear your experiences of tools/add-ons that have helped make your GA life easier. Please let me know via a comment at the end of this post. My recommendations come in two flavors: Browser add-ons that help you use or manage your reports —… -
3rd edition of Advanced Web Metrics now shipping – What’s it about?
26 Mar 2012 | 5:17 amThere are two fundamental questions you need to answer in order to assess the performance of your website: 1. What is driving visitors to my website? 2. What do they do once they arrive? These are the same questions no matter what position you have in the organisation – its just the level of detail in the answer that changes. Essentially, no matter what your role of interest or responsibility is for your website, these two questions are where you start your investigations. For that is what “analysis” is – an investigation of data and the building of a hypothesis from… -
Book Launch – 3rd Edtion of Advanced Web Metrics
29 Feb 2012 | 3:15 pmSo, after two years since the last book the 3rd edition is finally here – officially shipping on Amazon et al from 19th March 2012. Thanks to all who have provided feedback on the last two editions. Its been both flattering and humbling when people write with praise. It makes my day/week in a way no other job or role has ever done – which ultimately is my driver for writing (see also my follow up post). Launch Party Come and celebrate the book launch with sparkling wine in a circle of friends and colleagues and other amazing people! I will make a short presentation with focus on…
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Web Analytics India
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Setting up Data Filters in Google Analytics
19 Apr 2012 | 6:07 amGoogle Analytics allows you to segment traffic data so as to get better insights for your website. GA filters can be created for different parameters so as to easily segregate traffic to get a better understanding of referring keywords. In this post, let us learn how to create different types of filters. Excluding internal IPs: Whenever Google analytics is implemented we start getting data after a minimum wait of 48 hours (if implemented properly). That data comprises of all the visits from external customers, prospective customers, clients and internal customers, as well. The data which… -
Identifying and Measuring common Website Errors
14 Mar 2012 | 2:27 amRecently when I was going through a survey report I found a very interesting observation, the most common response to the question “Reasons for not completing an online Task” was either the ‘Website is slow’ or ‘Broken hyperlinks’. So, I thought of finding a solution for these problems and came out with a guideline of some important measures to take. There are many types of errors that can happen, but not all of them can be traced with the help of typical web measurement tools alone. Here are a handful of the most common ones that can be tracked: Website is slow or fails to… -
Migrating from ExcelClient to Report Builder
1 Mar 2012 | 1:45 amThe first question that would come to the mind would be “Why to migrate from ExcelClient to Report Builder in the first place?” To answer this question, let me put forward few of the advantages I have had using this amazing tool. Omniture SiteCatalyst Report Builder from Adobe is called an ‘Intuitive tool’ for a reason. -Even though both ExcelClient and Report Builder do the same kind of work, ExcelClient fails when the data table that needs to be pulled out is huge. -Report Builder is a must have addin to your excel if you are using Omniture SiteCatalyst as its features are… -
Tackle those Website Errors!
16 Feb 2012 | 2:08 amOften you will see errors on your website and will have no idea how to track them. Rather than sit and scratch your head, you should actually drill down and learn about how to track these errors. Depending on whether you are using web server log files or page tags for collecting traffic data, there are different methods to capture errors: 1. Using log files as a data source Web server log files record page requests with errors and successful page requests in the same way. But you can find out the difference by seeing the HTTP status code that is… -
Engaging Facebook Fans with Posts!
18 Jan 2012 | 4:05 amA service provider in India has recently partnered with Facebook to launch a new “Facebook Phone”. It gives users affordable pre-paid and post-paid plans to surf, upload pictures/videos, update status messages and chat with their Facebook friends. If you are guessing that am going to tell you about the benefits of having a Facebook Fan page, then you are wrong. I’m sure all the enterprises already own a Facebook page and have a fair share of fans. They constantly update the page with status messages, photos and videos. The posts get tons of likes and comments. You are familiar with…
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Analytics Review
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3 Great Uses for Pivot View in Google Analytics
12 May 2012 | 1:42 amIn most Google Analytics reports, there’s a little view selector toggle in the upper right-hand corner of the data table. The most underutilized view – in my opinion – is the last one on the far right of the toggle switch, Pivot: I’ll show you how to get the most out of [...] -
Building an Executive Dashboard in Google Analytics
23 Feb 2012 | 8:07 pmWhile we’ve done tutorials on Google Analytics Dashboards, and we’ve shown how to make some pretty handy Google Analytics Dashboard Widgets, I’d like to step through an idea of building one specifically for executives: Using Your New Executive Dashboard Here are some contexts in which this executive dashboard could be particularly useful: If you’re [...] -
3 Really Handy Google Analytics Dashboard Widgets
18 Jan 2012 | 3:43 pmMy colleague Ryan wrote a great primer on building Google Analytics Dashboards a while back. Today, I wanted to take that a step further and call out some custom dashboard widgets that are really useful – above and beyond the canned widgets that Google provides. Non-Branded Organic Search Widget Non-Branded Organic traffic is one [...] -
6 Ways to Simplify Google Analytics Visitors Flow
7 Dec 2011 | 1:44 amWe had an early look at Google Analytics Visitors Flow before it was released. And now that it’s actually here, it has the potential to be both amazingly useful and amazingly confusing. Once you get upwards of a few hundred visits on a given segment that you’re visualizing, the flowing tendrils of analysis [...] -
Crazy Egg Review – Website Heat Mapping
19 Nov 2011 | 12:40 amTracking site usage in Google Analytics is great. Tracking goals are great. But when you’re evaluating the performance of a page, sometimes the best consideration is visual, not numerical. That’s where Crazy Egg comes in. Crazy Egg Setup Crazy Egg is crazy simple. Enter your page URL, put a lightweight JavaScript block before the [...]
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idaconcpts
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How to Use the Mail Merge Feature in Word
14 May 2012 | 6:55 pmThe Microsoft Mail Merge feature and I have a love-hate relationship. About twelve years ago, while I was employed as an intern for a consular service, I was asked to draft a letter that was to be mailed to five hundred people. I was given a list of addresses on a sheet of paper and asked to print the letters and envelopes after drafting them in a Word document and send them on their way. I was given two days to complete this task along with the excessive amount of other work I was to keep up on simultaneously. I spent hours typing out each address and copying and pasting the content of the… -
Data is the New Oil
13 May 2012 | 3:38 amRanging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data The main problem with data aggregation is that malicious developers are not only accessing your information, but they are also able to access your personal identifiable information (PII). Tech snoops that are trolling the Internet and social media are gathering enough information to get a… -
Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
12 May 2012 | 1:23 pmMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading. Two reasons you might want to use PPC 1. Traffic to your store is low – If your social… -
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
11 May 2012 | 3:19 amBesides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity. But when it comes to Windows… -
iPhone Apps for the American League Western Division Baseball Fan
9 May 2012 | 1:46 pmMajor League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Everything seems to work out and if the Western Division get’s a pass by only having 4 total teams, then that’s how the baseball cookies crumble. Install these four apps on your iPhone to become the baseball analyst supreme. Texas Baseball Live Texas…
