Web Analytics

  • Most Topular Stories

  • An Analytics Journey

    19 Oct 2014 | 4:34 pm
    “Where are we going?” is one of those questions that seem essential to our human way of thinking. Immediately followed, of course, by the childlike, “Are we there yet?” A big part of our job as analysts is to answer those questions for the organizations we work for. But when it comes to our own profession, there’s no simple forecasting method or tool for telling us where analytics is going. Is big data and machine learning our future? Or will we all be story-tellers, making analytic movies, on location? Who knows? Awhile back I blogged briefly on a topic I’ve been intending to…
  • Google Analytics Jeopardy! (Round One)

    E-Nor Blog - Marketing Optimization and Google Analytics
    Eric Fettman
    16 Oct 2014 | 2:47 pm
    The Evolve with Google Analytics conference rolled into Boston last week and proved to be an event to remember: great speakers across the spectrum of conversion optimization, the inside scoop from Justin Cutroni, dynamite attendees who came from near and far, and more high-impact networking than you could shake a stick at. Among the highlights was Google Analytics Jeopardy!, hosted by the congenial Judah Phillips, who heightened the learning and the fun with off-the-cuff anecdotes and insights. Make no mistake, though: the competition was fierce! Ready to take the Google Analytics Jeopardy!
  • Efficient & Data Driven B2B Social Media Marketing

    Web Analytics World: Online Marketing & Analytics
    Karen Bellin
    7 Oct 2014 | 2:00 am
    I started making a Halloween costume for my daughter in August. Back then, she told me she wanted to be Cinderella. So I immediately went online to find a tutorial on how to sew a Cinderella dress. I made custom measurements, picked out supplies at the fabric store, and then cut and sewed the costume. […] Related posts: Social Media and Social Media Metrics: An Interview with Stephen Monaco Social Media Monitoring Tools – Reviewing Brandwatch Digital Marketing Data Gift Guide for 2013
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Goals & Funnels in Google Analytics: Confusion and Workarounds

    Google Analytics and SEO Blog - LunaMetrics » Blog
    Sayf Sharif
    21 Oct 2014 | 7:20 am
    Goals are one of the most important things you can establish in your Google Analytics account, but you also need to understand what you’re looking at, so that you don’t jump to the wrong conclusions. “Hey our email where we sent out a picture of manatees wearing men’s suits really did well! We should run more of those!” How are our Google AdWords campaigns performing in getting people to come to our ecommerce store to buy our clothes? How does adding an extra page in our checkout funnel affect overall conversion? These are all things that goals can help answer.
  • add this feed to my.Alltop


  • An Analytics Journey

    19 Oct 2014 | 4:34 pm
    “Where are we going?” is one of those questions that seem essential to our human way of thinking. Immediately followed, of course, by the childlike, “Are we there yet?” A big part of our job as analysts is to answer those questions for the organizations we work for. But when it comes to our own profession, there’s no simple forecasting method or tool for telling us where analytics is going. Is big data and machine learning our future? Or will we all be story-tellers, making analytic movies, on location? Who knows? Awhile back I blogged briefly on a topic I’ve been intending to…
  • What’s Important Right Now in Digital Analytics : A Primer for X Change

    5 Oct 2014 | 4:22 pm
    [With our super short registration season for this year’s X Change, it’s definitely time to register. And if you have registered, MAKE SURE YOU BOOK YOUR ROOM AT THE PHOENICIAN since the Hotel block expires this week. It’s time!] One of the fascinating aspects of X Change is that the topics are largely community driven. The conversations are all led by enterprise measurement leaders and those leaders choose the two topics they want to deep dive into. So the topics that get chosen are almost always what’s top-of-mind - what’s interesting, promising, or puzzling folks who are trying…
  • Analytics Club - Talking Optimization Series Finale

    1 Oct 2014 | 6:36 pm
    Gary, I’ve written so much already, I hesitate to summarize the series as you suggested. The 8 points you pulled out do a pretty good job in and of themselves. Instead, let me focus on the 5 things companies can do right now to optimize their optimization program – and I will include some of the key themes and take-aways from our conversation. Stop listening to consultants. There is no such thing as “one-size-fits-all” best practices in digital optimization. Stop listening to consultants who try to tell you there is. Best practice blogs and books should be considered “one size fits…
  • Analytics Club - Talking Optimization Post #10 by Kelly Wortham

    29 Sep 2014 | 11:00 am
    Gary, I’m going to do my best to “bring it home” as you requested in your last post but that’s a lot to cover in a single post. Hopefully, I won’t lose folks along the way! Stick with me, everyone – I promise to make it worth your time. Measuring the success or ROI of any program or team can be challenging. Analytics teams have struggled with this for way longer than optimization teams have even been in existence so you know very well how challenging it can be to devise a way to measure both operational efficiency and impact.  You are absolutely correct that it is nearly…
  • Looking forward to X Change

    21 Sep 2014 | 8:01 pm
    With our much abbreviated timeline, now is indeed the time to register for X Change. What makes X Change special? The answer is simple. The format. When I started X Change eight years ago, my idea was pretty simple. I go to a lot of conferences. I speak at a lot of conferences. I’ve gotten to almost enjoy the speaking (I’m a nervous Nellie by nature) and I try to add real value. But sitting in an audience listening to anybody’s presentation is, even at its best, a somewhat dissatisfying experience. There are questions you’d like to ask, things you’d like to explore that simply…
  • add this feed to my.Alltop

    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • add this feed to my.Alltop

    Digital Marketing Blog by Adobe

  • Refresher on Adobe Analytics’ Marketing Channels Reports: Part I

    Brent Dykes
    22 Oct 2014 | 12:15 pm
    One of the key reasons that many companies use web analytics is to determine how visitors found their web properties—essentially which channel (email, display ads, paid search, social networks, etc.) led them to a particular web property. As marketers, we want to know which of these marketing channels is the most effective, and with whom, so we can better target our efforts and receive a better return on our marketing dollars. In Adobe Analytics (formerly SiteCatalyst), the Marketing Channels reports are one of the tools that can help you track the influence of different channels on your…
  • Creating Loyal, Young “Citizens”

    Mark Boothe
    22 Oct 2014 | 4:00 am
    Educational role-playing helps children who participate in experiences at KidZania’s theme parks learn about adult responsibilities and good citizenship. KidZania is also trying to cultivate loyal citizens who return often to the company’s 16 global locations by sending them targeted, personalized messages with Adobe Campaign in Adobe Marketing Cloud. “We provide quality experiences that nobody else is offering,” says Sarah Marsh, Vice President of Customer Loyalty and Minister of Citizenship at KidZania. “And we reinforce these quality visits by continuing to engage families…
  • Asset Management: Speaking the Same—Creative—Language

    Brandon Hartness
    22 Oct 2014 | 4:00 am
    Over the last few weeks I’ve taken a deep dive into Adobe Marketing Cloud and its core services. These core services, essentially, intermingle with the various Adobe solutions and, on the organizational level, with the players and stakeholders involved in the marketing process. You’ve got one shared view of the consumer, a centralized store for data and audience segmentation, active, real-time collaboration drivers, and much more. Asset management is one of these essential core services, and one that’s proven a major efficiency driver for our customers and partners. Very simply, the…
  • “We Are the Champions…”

    Matt Langie
    22 Oct 2014 | 4:00 am
    “…my friends!” the late, great Freddie Mercury once crooned in Queen’s quintessential rock anthem. That stadium-resonating ballad burst into my mind when I received word that Adobe had been honored as a Leader in Forrester Research’s inaugural The Forrester Wave™: Enterprise Marketing Software Suites report, just released this Q4 of 2014. This is exciting for us in the Adobe Digital Marketing business as we’ve spent many years investing and building the Adobe Marketing Cloud to best serve the needs of marketers—and it’s great to have an independent report that…
  • Adobe Target Community: Posing Problems, Sharing Solutions

    Francesca Lohman
    21 Oct 2014 | 11:50 am
    I had the opportunity to meet with a great group of Adobe Target customers earlier this month in Chicago. We spent the better part of a day together, and these optimization professionals shared their questions regarding testing and data. These clients came from many different industries, but they all had the same questions and concerns regarding testing, data, and personalization. Three issues kept coming up: Moving from ad hoc testing tasks to a coordinated, strategic plan Big data and how it’s being used in the industry Understanding key metrics We’ll dive deeper into these and other…
  • add this feed to my.Alltop

    Google Analytics Blog

  • Online Retailers: The Secret to Seasonal Success in 2014

    Adam Singer
    16 Oct 2014 | 7:00 am
    Plan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now.  We’ve analyzed transaction behavior from a portion of our Google Analytics accounts over the 2013 holiday season to develop a guide…
  • Making tag management more accessible and powerful

    Adam Singer
    15 Oct 2014 | 9:31 am
    Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy: New APIs that tailor the power of Google Tag Manager to your unique needsA new intuitive interface to help you launch and edit tags even fasterMore 3rd-party templates to make tagging easierMany large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging. It helps marketers control the end-to-end process of adding website tags, while IT departments save time they can spend on more strategic projects. InsureandGo has been using Google…
  • Dynamic remarketing now available to advertisers across all verticals

    Adam Singer
    1 Oct 2014 | 9:56 am
    This post originally appeared on the Inside AdWords Blog.Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns. Highlighting what matters most to your customersDynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related…
  • The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them)

    Adam Singer
    23 Sep 2014 | 9:40 am
    Good data is important.  How important?  Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies.  In fact, the average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must ensure the data collected is complete and of the highest quality. The insights that fuel action in Analytics depend on good data, especially for some of our advanced…
  • Enhanced Google Analytics Audience Capabilities Come to Apps

    Adam Singer
    17 Sep 2014 | 12:00 pm
    Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics.  Just one of the improvements for audience segmentation and remarketing we're announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments. In-App Audience Demographics Reporting and RemarketingGood analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say: “We need analytics to help us…
  • add this feed to my.Alltop

    Web Analytics World: Online Marketing & Analytics

  • Using Analytics to Grow Podcast Audiences

    April Wilson
    14 Oct 2014 | 2:00 am
    With the new iOS8, Podcasts are now a standard feature on the new Apple operating system. While there have been a handful of articles showcasing the benefits of podcasting as part of a larger digital marketing strategy, there hasn’t been a lot of focus on the how to use analytics and data to increase audience. […] Related posts: Take Politics Out of the Decision Making Process with Testing It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics Marketers Can’t Read Your Mind
  • Efficient & Data Driven B2B Social Media Marketing

    Karen Bellin
    7 Oct 2014 | 2:00 am
    I started making a Halloween costume for my daughter in August. Back then, she told me she wanted to be Cinderella. So I immediately went online to find a tutorial on how to sew a Cinderella dress. I made custom measurements, picked out supplies at the fabric store, and then cut and sewed the costume. […] Related posts: Social Media and Social Media Metrics: An Interview with Stephen Monaco Social Media Monitoring Tools – Reviewing Brandwatch Digital Marketing Data Gift Guide for 2013
  • Marketers Can’t Read Your Mind

    Stephanie Shkolnik
    30 Sep 2014 | 2:00 am
    Content marketing and analysis is an ongoing process of testing and learning to understand what a specific audience segment finds valuable. April Wilson’s recent insightful piece on content marketing analysis using Google Analytics looked at variables such as time on site and bounce rate. Before we dive into tips for informing the social content analysis […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? Everyone is an Analyst Using Ngrams to Analyse Keyword Performance
  • Three Things You Probably Didn’t Know About Brandwatch

    April Wilson
    23 Sep 2014 | 2:00 am
    Almost a year ago Web Analytics World published an initial product review of Brandwatch, a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team […] Related posts: Social Media Monitoring Tools – Reviewing Brandwatch Best of WAW … so far!
  • Tag, you’re It!

    Angela Wilkinson
    16 Sep 2014 | 2:00 am
    How many tracking tags are on your website? It’s a common enough occurrence – you build a website and are delighted with it being all new, tidy and shiny and you start to use it. Time passes and you add more functionality to the site, but all too soon you realise that that all the […] Related posts: 5 Things Vendors of Tag Management Systems may not tell you Ensuring Full Privacy Compliance Through Tag Management
  • add this feed to my.Alltop

    Analytics Platform - Piwik

  • Announcing Piwik will end PHP 5.3 support in six months (May 2015)

    Piwik Core Team
    19 Oct 2014 | 9:00 pm
    This post is an important announcement concerning all Piwik users who are using PHP 5.3.x to run Piwik. Piwik project will end support for PHP 5.3 in about six months in May 2015. All Piwik users are encouraged to upgrade to the latest PHP 5.5 or PHP 5.6 which brings huge benefits in terms of performance, memory usage, security and overall stability. Why is this important? The PHP version 5.3 has reached its End of Life (EOL). Using this old version may expose you to security vulnerabilities and bugs that have been fixed in more recent versions of PHP. If you are still using PHP 5.3, note…
  • Generating test data – Introducing the Piwik Platform

    Thomas Steur
    9 Oct 2014 | 12:00 am
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a command). This time you’ll learn how to generate test data. Developers are developing on their local Piwik instance which usually does not contain useful data compared to a real Piwik installation in production (only a few test visits and a few tests users and websites). The ‘VisitorGenerator’ plugin lets you generate any number of visits, websites, users, goals and more. The generator makes sure there will be data for each report so you…
  • Announcement: Piwik to focus on Reliability, Performance and Security

    Matthieu Aubry
    6 Oct 2014 | 8:04 pm
    To our valued team and community, Well, we have moved fast and achieved so much during the past few months. Relentlessly releasing major version after major version… We got a lot done including several major new features! The speed of adding new features was a great showcase of how agile our small teams and the larger community are. And I’m so proud to see automated testing becoming common practice among everyone hacking on Piwik! For the next few months until the new year we will focus on making what we have better. We will fix those rare but longstanding critical bugs, and aim…
  • Introducing CI Status: the build dashboard for Travis CI

    Matthieu Napoli
    5 Oct 2014 | 8:06 pm
    The Piwik team has been working on a new tool for developers: CI Status. CI Status is a dashboard displaying the latest build status for all your repositories set up on Travis-CI.org or Travis-CI.com. The usage is meant to be as simple as possible: just login using your GitHub account and enjoy. CI-status.com Give CI Status a try now at ci-status.com! On your server: Setup CI Status The application is open source (released under the GNU Affero General Public License) and developed on GitHub. You are encouraged to contribute to the GitHub project if you find any bug or if you want to add new…
  • Piwik Mobile 2.1.1 with full support for iOS 8 and iPhone 6 Plus

    Thomas Steur
    2 Oct 2014 | 5:24 am
    Piwik Mobile 2.1.1 is now available and comes with full support for iOS 8 and iPhone 6 Plus. Please email us if you still experience any issues with this release. Thank you!
  • add this feed to my.Alltop

    Google Analytics and SEO Blog - LunaMetrics » Blog

  • The ABCs of Content – 26 Ways to Always Be Creating

    Reid Bandremer
    22 Oct 2014 | 8:13 am
    In the lexicon of modern marketing, “content marketing” has become a rather popular phrase to bandy about. And it seems like everyone wants to sell you their foolproof recipe for success. Today, I’m playing that game. My ridiculous line of buzzword-edition Marketing Magnetic Poetry is, “High ROI content marketing is a product of efficiency, synergy, and multi-tasking.” And my “secret sauce” to content creation is: Always Be Creating content. This is no secret to true master bloggers and content marketers; they’re 24/7 creators. I don’t include myself…
  • Goals & Funnels in Google Analytics: Confusion and Workarounds

    Sayf Sharif
    21 Oct 2014 | 7:20 am
    Goals are one of the most important things you can establish in your Google Analytics account, but you also need to understand what you’re looking at, so that you don’t jump to the wrong conclusions. “Hey our email where we sent out a picture of manatees wearing men’s suits really did well! We should run more of those!” How are our Google AdWords campaigns performing in getting people to come to our ecommerce store to buy our clothes? How does adding an extra page in our checkout funnel affect overall conversion? These are all things that goals can help answer.
  • Breaking: Google Tag Manager Refresh – 6 Things You Need to Know

    Jonathan Weber
    15 Oct 2014 | 9:06 am
    As you may have heard, Google Tag Manager has a new interface. You can read the official announcement, but we’ve got 6 of the most important takeaways below. 1. Don’t Panic: Only for New Accounts (so far) Google Tag Manager Version 2 is still in beta, but you can start using it now for new Accounts. To access the new UI, simply bookmark this new URL, http://tagmanager.google.com/. Already created containers will be available, but will continue to load the old user interface. According to Google: The old interface will continue to be available at google.com/tagmanager. You can…
  • Prep Your PPC for the Holidays

    Stephen Kapusta
    14 Oct 2014 | 5:45 am
    It’s that time of year again. We’re only a few short weeks away from the official start of the holiday season. Are your PPC accounts prepared? Check out these quick tips to jumpstart your online sales to this quarter. Start Working on PPC Campaigns Right Now Consider this fair warning. Sadly, if you haven’t begun planning for 2014 you’re already a step behind the game. Start putting together some killer promos that are sure to give the competition a run for their money. The sooner your promotions and special offers for the holiday are set in stone, the sooner…
  • Data Layer Forensics: Ecommerce Edition

    Dorcas Alexander
    13 Oct 2014 | 8:30 am
    Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues. Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server side. Server side code takes transaction details — like products, quantity, and price — and places them where your analytics tracking code can read them. If the transaction details don’t make sense,…
  • add this feed to my.Alltop

    All Web Analytics Demystified Blogs

  • 10 Tips for Building a Dashboard in Excel

    19 Oct 2014 | 8:11 am
    This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of a dashboard I’d built for them to see if I could come up with ten discrete tips that I’d put to use when I built it. Turns out…I can! I struggled to figure out the best order to put them in, loosely tried to make it from an early-to-late in the process thing, and then threw my hands up and just started writing. Pre-Tip: Skip the “Insights” This is more of a soapbox than a tactical tip, so…
  • Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014

    10 Oct 2014 | 8:52 am
    This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) means for analysts, marketers and privacy. First, a little background… In April 2013, I was having a lot of trouble with sleep, so I purchased Jawbone UP to better understand how I was sleeping, and make improvements. This quickly became an exploration of the world of fitness and related wearable tech, as I explored my data, via devices and apps like Fitbit Force, Garmin Vivosmart, Whistle, Withings,…
  • Exploring Optimal Post Timing…Redux

    4 Oct 2014 | 11:49 am
    Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat maps that would provide a visual way to explore when, for a given page, the optimal times of day and days of the week are for posting. Facebook being Facebook, both the metrics used for that and the structure of the exports evolved to the point that that spreadsheet no longer works. I’ve updated it, and, with the assistance of Annette Penney, even done a little testing to confirm that it works. The workbook is…
  • What I Love: Adobe and Google Analytics*

    24 Sep 2014 | 12:12 pm
    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago. To wit: Cross-session segments are in both! Both enable multi-suite/property/view tracking! Sequential segments are in both! Custom dimensions/variables and custom metrics/events are plentiful (not that users won’t always pine for more)! Classifications/dimension widening is in both! They both…
  • Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE!

    8 Sep 2014 | 4:02 pm
    Since ACCELERATE started in 2011, the Partners at Web Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful for attendees and the community generally. This year, we are introducing the opportunity for the community to ask us anything. The last session of the day will address your questions, so send them our way by tweeting using the #AskDemystified hashtag. (Not a ‘Twitter-er’? Email your questions to AskDemystified@webanalyticsdemystified.com.) What’s more, the best question we receive will win the…
  • add this feed to my.Alltop

    Webtrends Blog

  • What does it take to provide enterprise-class optimization? More than a pretty face.

    Michael Wilson
    20 Oct 2014 | 8:51 am
    In the early days of optimization, everything was about science and measurement. Solutions gladly exposed the fact that they support a/b/n, split and multivariate testing (proudly proclaiming support for not only full-factorial, but also Taguchi or fractional factorial). Reporting provided multiple reports with an ability to export or extract that data for further analysis in Excel or some kind of data visualization tool. In those days, it was the analytics teams or data analysts who ran the show. Today, the marketers are front and center. Tacguchi? Fractional factorial? Forget it. Give ‘em…
  • Customer engagement is not about befriending your customers – it’s about understanding them

    Joe Davis
    15 Oct 2014 | 9:00 am
    I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across multiple channels. The piece rightly questions the notion put forth by marketers lately that consumers want to be “friends” with brands. The headline ­­sums up my point nicely: “Brands: Consumers Don’t Want to Be your BFF in Social (They Want Help).” Working for the last 25 years in the digital marketing and web analytics space, I’ve learned that in almost every situation consumers aren’t looking to be friends with a brand on any channel ­–…
  • A whopping 6.5 touch points: New white paper highlights the significance of travel shopping behavior

    Michael Wilson
    9 Oct 2014 | 10:10 am
    A couple months ago, PhoCusWright completed some illuminating research on the online behaviors of travel shoppers. They’ve compiled these findings and other interesting insights into the just-released white paper, “Touch and Go: Travel Planning Across Channels.” A portion of their research confirmed a premise we’ve appreciated at Webtrends for some time: the cross-channel consumer journey is as messy as it’s ever been. People are using multiple devices and websites to research and shop for travel before they make a purchase. This can make attribution tricky but not insurmountable…
  • Going back to our roots for Developer Day

    Christopher Liddell
    7 Oct 2014 | 8:00 am
    Recently, we hosted Developer Day at Webtrends – a reoccurring event where we encourage our employees to explore new ideas and dedicate themselves all day toward bringing them to life. I watched as people poured their hearts into their efforts during the day. It made me realize how we were once again getting back to our roots by recommitting to the founding principles behind Developer Day: the democratization of innovation and investment in our people and their ability to generate new ideas for our products and technologies. Developer Day isn’t just for our engineers or IT folks.
  • New view into contextual personalization

    John Fleming
    1 Oct 2014 | 8:26 am
    Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity to create customer messaging and experiences that are highly relevant – and appreciated! Take a few minutes to flip through this presentation for some helpful facts and tips on how you can avoid becoming brand spam. What to know about contextual…
  • add this feed to my.Alltop

    E-Nor Blog - Marketing Optimization and Google Analytics

  • Evolve Google Analytics Conference Was Awesome

    Team Marketing
    21 Oct 2014 | 5:02 pm
    We’re so proud of the success of our first Evolve with Google Analytics Conference. Special thanks to Rising Media for partnering with us on it. It was the meeting of the minds of the foremost thought leaders in the industry. Everyone was super-engaged, shared great tips and strategies, and had a lot of fun! Can’t wait till next time. Here are some highlights. How to Eliminate sampling in GA? Make awesome dashboards? Check out the session #evolveGA #emetrics 3:30 – Harborview 3 — Analytics Canvas (@analyticscanvas) October 6, 2014   Here is #Evolve_GA conference chair…
  • Google Analytics Jeopardy! (Round One)

    Eric Fettman
    16 Oct 2014 | 2:47 pm
    The Evolve with Google Analytics conference rolled into Boston last week and proved to be an event to remember: great speakers across the spectrum of conversion optimization, the inside scoop from Justin Cutroni, dynamite attendees who came from near and far, and more high-impact networking than you could shake a stick at. Among the highlights was Google Analytics Jeopardy!, hosted by the congenial Judah Phillips, who heightened the learning and the fun with off-the-cuff anecdotes and insights. Make no mistake, though: the competition was fierce! Ready to take the Google Analytics Jeopardy!
  • The Ultimate Guide to Universal Analytics Integration with SalesForce

    Allaedin Ezzedin
    14 Oct 2014 | 3:15 pm
    Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” With the announcement of Wave, SalesForce Analytics Cloud, it’s now more important than ever to measure clients’ 360 journey to connect the dots between business user data (e.g. sales data in SalesForce) and web and mobile behavioral data (e.g. user interactions data in Google Analytics). In this…
  • 4 Solutions To Sampled Data in Google Analytics

    Shiraz Asif
    9 Oct 2014 | 9:42 am
    Google Analytics is a very powerful tool, but I think we’d all agree it might be a bit much to expect it to process monster amounts of data on-demand and return reports instantaneously without a tiny tradeoff. Some heavier trafficked sites expecting instant reports from their oceans and oceans of data (which obviously take time to generate) instead find themselves running into sampling issues in their reports – where GA is forced to make it’s calculations based on a smaller sample size of the overall data to get a report instantly. The problem is, sometimes that sample might…
  • Mobile Analytics Real Time Reporting – Not What You’d Expect

    Joel Michael
    19 Sep 2014 | 11:55 am
    We used to hear “mobile is the future.” Then, we started to hear the phrase, “Mobile Now.” Finally, “Mobile First” is the reality. While this is great for consumers, as we have access to great apps and services literally at our finger tips, marketers are now challenged to keep up with new user-experiences, new platforms, mobile development, and yes, you guessed it, new mobile analytics! But, hey, no one said life in the fast lane was easy And, when you need mobile insights in a jiffy, you’re naturally going to look at real-time reporting. Don’t get ahead of yourself…
  • add this feed to my.Alltop

    Web Analytics and Digital Marketing Blog by Sameer Khan

  • 7 Habits of Highly Effective Digital Marketers

    13 Oct 2014 | 12:36 am
    Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is to provide a solid foundation  [ Read More ]
  • Understand Your Customers with Customer Analytics [Video + Slides]

    21 Sep 2014 | 10:00 pm
    The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers. Marketing channels, demographics and interests  [ Read More ]
  • Solving Digital Conversion Struggles using Lifecycle Analytics

    23 Jul 2014 | 11:01 pm
    Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We  [ Read More ]
  • Forrester Web Analytics Wave 2014 report [Download]

    15 Jul 2014 | 10:30 pm
    Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the current features set and capabilities  [ Read More ]
  • 5 Digital and Analytics Conferences You Must not Miss in 2014

    29 Jun 2014 | 10:30 pm
    If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot say I have learnt the  [ Read More ]
  • add this feed to my.Alltop

    The Invesp Blog: E-commerce and Landing page Optimization

  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
  • Ad Retargeting in Numbers – Statistics and Trends

    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
  • add this feed to my.Alltop

    Zimana Web Analytics Blog

  • Client Spotlight: Smith and Donovan

    28 Sep 2014 | 10:33 am
    Smith and Donovan have been providing photography and video services for a wide variety of businesses and non profit organizations in northwest Indiana and the Chicago area.  Carly Smith and Thad Donovan has created a number of corporate videos, including a video supporting the Northwest Indiana Regional Planning Commission’s Comprehensive 2040 plan for Gary, Hammond, and
  • Client Spotlight: Benefit Management Associates @BMA_INC

    28 Sep 2014 | 9:24 am
    One of Zimana’s favorite clients is the right company to turn to when it comes to planning the right health care coverage for your company.  Started by Paul Dark, Benefit Management Associates (BMA) provides guidance on health care coverage and insurance plans. From small businesses to large corporations, the team offers quality consultation that saves organizations
  • Free Google Analytics Workshop Oct 3rd at #Chicago Small Business Entrepreneur Expo @CHIbizexpo

    23 Sep 2014 | 11:47 am
    Are you based in Chicago and need a brief overview of how to use Google Analytics effectively? Well you are in luck! Zimana founder Pierre DeBois is conducting a free overview workshop of Google Analytics. Learn how to make the most of the key reports, as well as how to best organize your business resources
  • Analytics Tip: 6 Simple Installation and Maintenance Tips To Reduce Analytics Errors

    16 Sep 2014 | 10:31 am
    Adding an analytics solution can be simple or complex depending on the site structure.  That complexity can be enough to have more than a few hang ups occur. Is the site an e-commerce site?  Are there cross domains? What about adding custom dimensions or event tracking for specific objectives? Even the easiest solutions can become an organizational
  • Infographic: How to Copywrite for Email, Social, and the Web via VerticalResponse @VR4SmallBiz

    15 Sep 2014 | 2:38 pm
    Before you can measure your analytics results, it’s important to have great media that attracts customers and interest.  That interest is reflected in the referral traffic, day in and day out.  Thus creating great copy is an essential step. To aid that essential copywrite step, Vertical Response has created an infographic outlining the various difference on
  • add this feed to my.Alltop

    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
  • add this feed to my.Alltop

    Visibly Intelligent

  • Rapid Social Segmentation: Why It Matters

    Michael Maziarka
    30 Sep 2014 | 7:19 am
    There is a lot of excitement about the new September Visible Intelligence (VI) release. One of my favorite new capabilities is applying a Category to an entire dashboard. In seconds, you can have a complete segmented view of all of the widgets that you’ve placed on your dashboard. It’s extremely fast and powerful for many use cases, including: -          Campaign Tracking: Use categories for your defined markets (e.g. New England, Mid-Atlantic); apply them to your dashboard(s) to see the data segmented for each of those markets -          Brand Health Analysis: Use…
  • Social Intelligence: Beyond Crisis Management

    Marsha Robie
    23 Sep 2014 | 5:44 pm
    Today’s savvy PR experts are utilizing social listening and analysis for myriad purposes in the course of their day-to-day work – not merely during a crisis. Psychographic profiling, campaign analysis, competitive intelligence and reputation analysis are among the ways that PR teams are using social intelligence to help them be more nimble and effective in planning, executing and measuring programs. Psychographic Profiling: Social listening and analysis are tools that enable a brand to get inside its customer’s head and uncover her top concerns, where she shops, whether or not she is…
  • Twitter Curation – Much Ado About Nothing?

    Michael Maziarka
    19 Sep 2014 | 10:26 am
    There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using algorithmic feed curation. To entrenched Twitter users, this goes against the grain. “I select which tweets I want to see, and don’t want that muddied by irrelevant noise.” Cutting to the chase, I’m inclined to believe that there are times that this could actually enhance my experience. And even when it doesn’t help, it may not be all that perceivable to me (i.e. I won’t be overwhelmed by noise). How did I arrive at that conclusion? Putting aside the pontification about…
  • Social Media Trends At This Year’s VMA and Emmy Awards

    Jennifer Radons
    27 Aug 2014 | 7:26 am
    This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic? So here’s how it all went down: Clearly the VMAs had a lot of buzz, but they were also on a weekend as opposed to the Emmy’s…
  • Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence

    Kris Wade
    21 Aug 2014 | 8:18 am
    Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site? One way to get this data added into VI is to export it into a CSV file, or put into Excel and then save as a CSV. It is simple to get it formatted correctly, and the customer support team at Visible…
  • add this feed to my.Alltop

    Brooks Bell » Blog

  • 5 Must-Read Optimization Posts for the Week of September 22

    David DeFranza
    26 Sep 2014 | 5:52 am
    The number one use for Big Data may be the collection of audience insights for the creation of more relevant, compelling messages—whether they come in the form of paid advertising, product descriptions, or original owned content. This, at least, is the opinion of Condé Nast publishers, which has made a huge investment in data an analytics to expand and grow its business. And their story holds important lessons for success with Big Data. Read the rest: Why Big Data is a big deal. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you…
  • Testing Differences in Revenue? You’re Probably Not Using the Correct Statistics

    Reid Bryant
    24 Sep 2014 | 12:12 pm
    A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seen as a test of differences between two means—and in most cases this is more complicated than testing a difference in proportions. Traditional tests of means, called t-tests, require data to meet several assumptions to ensure they are statistically valid. In most cases, traditional t-tests, though widely used in the industry, are…
  • Clickipedia: Conversion Rate Optimization (CRO)

    Kelly Reiser
    23 Sep 2014 | 7:55 am
    What it is: The method of creating an online experience with the goal of increasing the conversion rate. What it’s not: Search Engine Optimization or Pay Per Click marketing. CRO focuses on the traffic a site is already getting, and converting those visitors. Why it matters: A test-focused approach to conversion optimization involves data collection and processing, a strong hypothesis and set goals, and statistical learning. Starting with CRO is a great way to get to know customers.   The post Clickipedia: Conversion Rate Optimization (CRO) appeared first on Brooks Bell.
  • Careers in Testing and Optimization: September 22, 2014

    Kelly Reiser
    22 Sep 2014 | 7:31 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Manager of Site Testing and Optimization L.L. Bean Ecommerce Site Testing Sr. Analyst L.L. Bean Online Promotion Director Lowe’s Analyst, Business Intelligence & Optimization NFL Director, Website Merchandising Williams-Sonoma…
  • 5 Must-Read Optimization Posts for the Week of September 15

    David DeFranza
    19 Sep 2014 | 8:10 am
    An ever-expanding body of data makes it clear: For businesses, testing isn’t optional; it’s a competitive advantage essential for growth. So why aren’t more companies investing in testing and optimization programs? The answer is simple: Testing is hard. But by working to enact these seven initiatives, managers can grow their testing programs while increasing its performance, too. Read the rest: 7 tips for building a successful testing program. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Direct…
  • add this feed to my.Alltop


  • Six Smart Ways to Influence Your HiPPO

    Paul Koks
    20 Oct 2014 | 12:00 am
    Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to deal with them at least one time in their carreer. In this context I like to introduce the word “HiPPO”; in our web analytics language it stands for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”. You know what I am talking about?! ;-) What you can do about it? A lot actually! Just read on to discover how to positively influence YOUR HiPPO.
  • #GAtips: Forget Keywords, Focus on Landing Pages

    Paul Koks
    9 Oct 2014 | 12:00 am
    The title might be a bit misleading, so I will make things clear right from the start. I refer to organic search keywords here. Until today I still encounter a lot of companies who try to optimize on “what is left” after Google took our keywords away. Just don’t do this. You won’t find results that are trustworthy enough. Happily there is more! Tip 5: Forget Keywords, Focus on Landing Pages Let’s take a look at my own keyword data: In 97% of the cases there is no keyword data left. Another thing, take a broad keyword, story telling approach for each of your…
  • Top 10 Things to Know About Google Analytics View Filters

    Paul Koks
    6 Oct 2014 | 12:00 am
    Google Analytics view filters are extremely useful for data segmentation purposes. However, one mistake and you could mess up all your data. It’s easy to find examples of filters that might come in handy. Before you start to apply them in your Google Analytics account, I strongly recommend to learn more about the exact working. In this post I help you to understand segmentation and the working of filters so that you can better decide when and how to apply filters. Different Ways to Segment Data First I like to show you the four most common ways to segment data in Google Analytics.
  • #GAtips: How to Effectively Set Up Segments

    Paul Koks
    2 Oct 2014 | 12:00 am
    Google Analytics offers different ways to segment your data. The two most common methods are filters and segments. Filters do affect the data being stored in your data views, segments don’t. It’s important to understand the difference between filters and segments. Tip 4: How to Effectively Set Up Segments. It might not sound like a big deal to you, but if you manage lots of accounts and data views things can get very messy. I will show you how to deal with segments. Google Analytics offers you two options when setting up and saving new segments. 1. Set Up Segments in Admin…
  • #GAtips: Discover Content Scrapers with Hostname Report

    Paul Koks
    25 Sep 2014 | 12:00 am
    You might have heard about pingbacks and trackbacks. Both can help to monitor and discover content scrapers. There are also plagiarism tools out there that can trace copycats online. I have good news: Google Analytics brings the opportunity to track down content scrapers in a unique way. And the good thing is, it doesn’t cost you any money. Tip 3: Discover content scrapers with hostname report. Especially when you publish lots of content, there is a big chance that your content gets scraped. In general, these copycats are not so smart. Otherwise they wouldn’t copy your…
  • add this feed to my.Alltop

    Measured Search Blog

  • Making search better by tracking & utilizing user search behavior – Talk

    1 Oct 2014 | 11:30 am
    Seamless, scalable and easy search is what every developer wants and every business needs. That is exactly what was on the agenda last night at the Los Angeles Django meetup, a mastermind group of professional developers, hobbyists and really curious folks gathered together to discuss their experiences with Django & Python. and two of the talks were around search. We were super excited to be part of the presenters & thanks to the organizers for arranging this! Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having…
  • Measured Search Enables Terrain Home Android Launcher to Gain Deeper Search Insights

    25 Jun 2014 | 8:00 pm
    Mobile first search option is coupled with cloud-based search analytics platform. Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has partnered with Terrain Home, part of Palo Alto based Samsung Accelerator, to deliver deeper search insights and app discovery capability within Terrain Launcher. Terrain is a new Android Launcher focused on helping the user find everything on their device easily. Resembling a standard Android home screen, Terrain provides three main features to simplify the user…
  • Measured Search Recognized As Standard Technology Partner by Amazon Web Services

    18 May 2014 | 9:00 am
    Los Angeles, CA – Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has received public designation as an Amazon Partner Network (APN) Standard Technology Partner. Strengthening its relationship with AWS better positions Measured Search to expand operations and facilitate use of the comprehensive benefits that AWS offers. Measured Search currently offers a cloud based vendor neutral Search Analytics service running on top of AWS infrastructure that enables customers to get insights around how…
  • Measured Search Named to KMWorld’s 100 Companies that Matter In Knowledge Management

    3 Mar 2014 | 7:29 pm
    Cloud-based search, discovery and big data analytics provider recognized for suite of search & analytics tools in 2014 list. definition essay on happiness Measured Search (http://measuredsearch.com), a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has been recognized as one of the KMWorld’s “100 Companies that Matter in Knowledge Management” for 2014. The list, featured in this month’s print issue and online, was curated by a group of KMWorld editorial staff, analysts, system integrators and select…
  • 4 powerful site search features used by e-retailers to boost conversions

    14 Dec 2013 | 11:42 pm
    If you run an e-commerce business, here is some good news for you. Ecommerce continues to grow at an amazing speed. As per eMarketer’s report, US ecommerce did $262.3 billion in sales, an increase of 16.4% year over year. It is also estimated that by 2017 the figure would go up to $440 billion in sales with a compound annual growth rate (CAGR) of 13.8%. essay for college While the brick and mortar retail chains or shops can have much bigger real estate to showcase products, it is the luxury e-commerce can’t have. Couple of years back it was 21″ screen desktop, then it shrank…
  • add this feed to my.Alltop

    Digital Analytics Blog - AT Internet

  • [Infographic] France vs. Germany: Web Analysts – the match

    Aurélie Bonneville
    22 Oct 2014 | 12:33 am
    This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools. The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!     The post [Infographic] France vs. Germany: Web Analysts – the match appeared first on Digital Analytics Blog - AT Internet.
  • “With multichannel, it’s a true challenge to master all Web Analytics functionalities” – Interview with Kamel Boudjema, EBP Informatique

    Bernard Segarra
    14 Oct 2014 | 1:14 am
    Over the past 10 years, Kamel Boudjema has advanced in the world of the web. A specialist in SEO, website creation and web analytics, he’s been responsible for driving software publisher EBP’s digital strategy since 2007. Here Kamel talks to us about his background, his experience as a webmarketer, and the major trends he sees in the digital analytics sector. Read on for the interview. What have been the decisive factors along your career path? First and foremost, I would cite one of my high school teachers who passed on his passion for this profession. Then I would cite the Sunday night…
  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    30 Sep 2014 | 5:08 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few notes, and leave recipients the freedom to add their own annotations. Or maybe it’s a bordered box aptly entitled “Comments”, clearly indicating that this empty space is destined for remarks on company results. Or maybe, you or one of your colleagues has added notes on the KPI…
  • Infographic: Search Engine Barometer – August 2014

    Sylvie Gueras
    25 Sep 2014 | 12:30 am
    What follows is the search engine barometer for August 2014. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines.       The post Infographic: Search Engine Barometer – August 2014 appeared first on Digital Analytics Blog - AT Internet.
  • DMEXCO: Excess, creativity & quality

    AT Blog
    12 Sep 2014 | 8:54 am
    With 36,000 visitors from 86 countries, this mini digital universe gathered major companies and key speakers around cutting-edge topics during two non-stop days. The figures alone are enough to make your head spin, but what was truly remarkable was the incredible creativity and means invested in each booth. Creativity and extravagance were definitely the key words for this 2014 edition: some booths were 30 feet long, while others featured huge wall screens, Magic Waterfall water logos, hundreds of devices on display, and more. As a French leader, AT Internet was not to be missed with a…
  • add this feed to my.Alltop

    Analytics & Optimisation

  • Evolution of the web analytics department

    Richard Hayes
    5 Oct 2014 | 12:59 am
    Most web analytics departments function as a 'thermometer' informing the business of what's happened opposed to it's original and often forgotten true existence as a 'thermostat' - helping to control and influence what's happening. The definition of 'web analytics' according to the Digital Analytics Association is: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage. The 'optimising of web usage' is the most important aspect but normally completely missing or vaguely accomplished at best. An…
  • Remarketing cart abandoners with DTM & Target

    Richard Hayes
    28 Sep 2014 | 9:05 am
    I'm going to show you how straightforward it is to target visitors that have abandoned a shopping cart without purchasing, we'll retarget these visitors with personalised homepage content related to what was in their shopping cart, at the same time we'll run an A/B test to report on whether there's uplift. This article will demonstrate how quickly you can implement more advanced testing/targeting that prior to DTM would have involved passing parameters via mboxes and possible intervention from IT. Now with DTM we can do it in no time without having to change any page code! Step 1) We want to…
  • Adding mboxes with Dynamic Tag Manager

    Richard Hayes
    25 Sep 2014 | 4:25 am
    I'm going to show you how to add Adobe Target mboxes to your pages using DTM. Combining Adobe Target with DTM can take your testing and targeting to the next level. Many organisations have areas that are difficult and time consuming to run tests/ add mboxes, such as the shopping cart. DTM removes all boundaries, in addition the complex and abstract scenarios for evoking an mbox become limitless! Step 1) First off login to DTM and Adobe Target as a tool - this is available as a predefined option so set-up is a breeze, you have the option for managing the mbox.js file which means you now have…
  • Testing Adobe DTM using Charles Proxy

    Richard Hayes
    18 Sep 2014 | 9:09 pm
    I'm going to quickly show you how you can start using all the cool features of Adobe Dynamic Tag Manager in less than 5 minutes. We're going to do this using Charles Proxy, for those of you not familiar with Charles Proxy, it's an HTTP proxy /monitor / Reverse Proxy, one of the coolest features is it's rewriting capability that allows you to "fake" making changes to your live website - this will allow us to add DTM in no time! Prerequisites are that you have Charles Proxy and Dynamic Tag Manager (if you don't have access yet - contact your account manager). Step 1) Login to DTM and after you…
  • Optimisation & personalisation roadmap template

    Richard Hayes
    10 Sep 2014 | 10:32 am
    It's a good idea to have all your planned experiments documented somewhere with timelines. Attached and screen shot below is the format I'm currently using. I'm breaking out the type of activity into: Homepage testing Price testing Landing page test Personalisation Shopping cart tests Feel free to download and adapt for your needs.
  • add this feed to my.Alltop

    Web scraping and crawling , Data as a Service | weRobots » Blog

  • Random Proxy Switcher

    16 Oct 2014 | 7:32 am
    We decided to release a side product of our internal systems. It is a free Chrome extension which allows users to browse the web while randomly changing proxy every minute. Of course the catch is that we do not give out proxy servers themselves, but there are plenty services that provide them. Or anyone can launch their own for free by following this tutorial.
  • How to Setup a Free Proxy Server on Amazon EC2

    13 Oct 2014 | 6:37 am
    Open Amazon Web Services (AWS) Account Go to the AWS Portal and sign up. Credit card will be required, but Amazon will not charge anything. Amazon will also ask for your phone number and verify it. Amazon EC2 offers free Micro Instances which are good enough for proxy server setup. They remain free for the first year of AWS usage. Creating an EC2 Instance Once you have the account login to AWS Management Console and from the EC2 Dashboard click the Launch Instance. Follow the steps and launch the instance of Ubuntu Server which is marked as Free tier eligible. Make sure you…
  • Smart CSS Selectors

    13 Oct 2014 | 12:56 am
    Our web scraping business requires that we develop scraper robots quickly and efficiently. We can offer competitive pricing only if we are most efficient at creating robots for each source. Old saying “time is money” means a lot here and we always look for ways to do things better and faster. In scraper development process everyone uses either Xpaths or CSS selectors to parse DOM for data to be extracted or links to crawl through. One can inspect DOM elements (via Google Chrome) for classes, IDs or other attributes. Then solve a small or big puzzle to write a selector. It requires…
  • Among Top 50 in Lithuania

    3 Oct 2014 | 2:30 am
    Today we found out that we have been recognized as on of Top 50 startups in Lithuania in the latest edition of leading Lithuanian business magazine Verslo Klasė. Now we just have to try even harder to reach our goals for the remainder of 2014!
Log in