Web Analytics

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  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • The Visit is Dead, Long Live the Visit

    SemAngel
    SEMangel
    22 Feb 2015 | 4:04 pm
    In my last post on building a digital data model for the analytics warehouse, I described the concept of statistical ETL and argued for its critical importance in creating a robust and easily used visit-level data model. That post drew an interesting comment from a friend of mine arguing not with the concept of statistical ETL, but against the idea of a visit-level aggregation. Here’s the comment (from John Stansbury): Gary, As usual, great blog. It just seems that we've got to get past the notion of visits and sessions. Those entities only exist for the convenience of measurement…
  • Data Structures for Sequence, Time Between and Pattern

    SemAngel
    SEMangel
    22 Mar 2015 | 11:27 am
    More Thoughts on Analyzing the User Journey I saw an article this past week in the local rag touting a bold new initiative in social media to localize advertising by country. In the featured case study, a company had targeted different messages by gender and country. Imagine, personalization at the 50% of the country population level! Wow. That's kind of like walking around at a conference, shaking people's hand and saying, "Hello girl" or " Hello boy". This is 2015, right? I didn’t fall asleep last night and wake up in 1995? Are we really bragging about…
  • 9 Facebook Post Engagement Killers

    Digital Marketing and Analytics by Anil Batra
    Anil Batra
    27 Mar 2015 | 2:16 pm
    Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them.You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com,  which provides general information…
  • First Steps to Adaptive Content for Your Audience

    Digital Marketing Blog by Adobe
    Jeff Fuhriman
    27 Mar 2015 | 8:11 am
    In a previous article, I responded to the question “Is Adaptive Personalization Realistic for My Brand?” I defined adaptive personalization as “self-evolving, immediate customer relationships marked by highly specific one to one content delivery,” and I explained how adaptive personalization relies on agile, accessible, and always-improving content. Without content—good content and plenty of it—adaptive personalization is difficult to do well. Adaptive personalization is a realistic and worthwhile goal for brands with the right content at their fingertips. Which brings us to the…
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    SemAngel

  • Data Structures for Sequence, Time Between and Pattern

    SEMangel
    22 Mar 2015 | 11:27 am
    More Thoughts on Analyzing the User Journey I saw an article this past week in the local rag touting a bold new initiative in social media to localize advertising by country. In the featured case study, a company had targeted different messages by gender and country. Imagine, personalization at the 50% of the country population level! Wow. That's kind of like walking around at a conference, shaking people's hand and saying, "Hello girl" or " Hello boy". This is 2015, right? I didn’t fall asleep last night and wake up in 1995? Are we really bragging about…
  • A Data Model for the User Journey

    SEMangel
    8 Mar 2015 | 5:03 pm
    [If you’re going to be out at the Adobe Summit this week and would like to chat about big data models, digital analytics and how EY can help you get it right, just drop me a line and we can connect!] When I talk to companies who are thinking about or trying to build a big data digital analytics warehouse, the two business problems that usually seem to be driving the train are attribution and optimizing user journey. They are deeply related, of course. Attribution is just a view of the user journey where campaign touches are of particular interest. So if these two applications are driving…
  • In-Memory Data Structures for Real-Time Personalization

    SEMangel
    1 Mar 2015 | 11:31 am
    In my last post on digital data models, I covered some alternative approaches to thinking about visits and units of work. Today, I’m going to jump to something rather more arcane – a potential structure for real-time personalization support. You might well ask, “Is that the logical next step after sort of figuring out the visit?”   No, not really…not even close. But when I introduced this series I pretty much admitted that I didn’t intend to approach it as a perfectly logical and organized set of posts. I’ve been thinking about real-time personalization and so that’s what…
  • The Visit is Dead, Long Live the Visit

    SEMangel
    22 Feb 2015 | 4:04 pm
    In my last post on building a digital data model for the analytics warehouse, I described the concept of statistical ETL and argued for its critical importance in creating a robust and easily used visit-level data model. That post drew an interesting comment from a friend of mine arguing not with the concept of statistical ETL, but against the idea of a visit-level aggregation. Here’s the comment (from John Stansbury): Gary, As usual, great blog. It just seems that we've got to get past the notion of visits and sessions. Those entities only exist for the convenience of measurement…
  • A/B vs. MVT – are we asking the right question?

    SEMangel
    15 Feb 2015 | 8:53 am
    Guest Post by Kelly Wortham I’ve been involved in several conversations lately regarding the pros and cons of MVT vs A/B for isolating and understanding results of optimization testing. The conversations go something like this: “A/B gets you an answer so much faster with easier to interpret and explain results!” “MVT is the only way to understand each element’s interaction with the other elements!” “MVT can create nonsense combinations that simply waste traffic and unnecessarily lengthen test time while also risking customer experience! At least with A/B you can be confident…
 
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    Digital Marketing and Analytics by Anil Batra

  • 9 Facebook Post Engagement Killers

    Anil Batra
    27 Mar 2015 | 2:16 pm
    Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them.You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com,  which provides general information…
  • Three Tips for Choosing the Colors for Data Visualization

    Anil Batra
    19 Mar 2015 | 10:05 am
    Colors can add to your data visualization and make the story stand out or they can distract the audience from the main message. It all depends on what colors you chose and how you use them. In this post, I am listing three things to keep in mind when creating your next data visualization. I am not guiding you specifically on what colors (hue, value and chroma) to use but three things to keep in mind when selecting the colors:Use conventional colors:  Generally red color means negative or a bad value and green means positive or a good value.  Choosing the default colors as presented…
  • 5 Data Quality Issues To Watch Out For

    Anil Batra
    13 Mar 2015 | 10:04 am
    We all know that wrong data leads to wrong analysis and hence can cost a lot of money.   In this post I am highlighting 5 issues that lead to wrong data and hence wrong analysis.  Make sure you take care of these issues before spending any time on analyzing and putting your presentation together.Manual entry by end users – When you rely on the end users/customer to enter the data in the free form you will get lot of variations of the data. For example, when you ask them to enter the city, you can get variations such as Redmond, Redmond WA.  Redmond (Seattle), Remond etc.
  • A Simple Fix To Grow Your Email List

    Anil Batra
    27 Jan 2015 | 9:26 am
    Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encountered recently. Here is what happened to me: I submitted my info on coolinfographics.com to download a free chapter of the book. After I filled the form, I got a message that I will get an email with a link to the download.  I eagerly waited for the email to arrive. As soon as I got the email, I opened it and quickly clicked on a very prominent and long link. I was expecting to see a page where I will either be able to download the chapter or my download…
  • 5 Reasons Why Your Display Advertising Is Not Working

    Anil Batra
    20 May 2014 | 11:44 am
    Are you one of those advertiser, who is struggling to understand why your Display Advertising is not providing the desired results?  If answer is yes, then this post is for you. Below are 4 most common reasons why your display advertising might not be working.Ad Views: According to a study by Sticky,  77% of ads are never seen by people. Even when the ad is considered viewable, meaning it is within viewing area, only 55% ads are actually viewable. Which results in a very lower click through rate, the average banner CTR is about 0 .1% and declining.Spider and Bot Ad Clicks: …
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    Occam's Razor by Avinash Kaushik

  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
 
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    Digital Marketing Blog by Adobe

  • First Steps to Adaptive Content for Your Audience

    Jeff Fuhriman
    27 Mar 2015 | 8:11 am
    In a previous article, I responded to the question “Is Adaptive Personalization Realistic for My Brand?” I defined adaptive personalization as “self-evolving, immediate customer relationships marked by highly specific one to one content delivery,” and I explained how adaptive personalization relies on agile, accessible, and always-improving content. Without content—good content and plenty of it—adaptive personalization is difficult to do well. Adaptive personalization is a realistic and worthwhile goal for brands with the right content at their fingertips. Which brings us to the…
  • Answer These 7 Questions before Launching ANY Remarketing Strategies – Part 2

    Mickael Bentz
    27 Mar 2015 | 5:50 am
    In Part 1, I quoted Albert Einstein’s famous saying about how, facing a life-and-death situation, he’d use 55 minutes to figure out the right questions to ask and the last five minutes to solve the problem. I then offered three questions you should ask yourself about your remarketing process. Now, I offer four more questions you should ask yourself, this time about your message content. Together, these seven questions should lead you to the understanding crucial for successful remarketing. Do I convert enough anonymous visitors into ones who log in? Remarketing requires two things: an…
  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    27 Mar 2015 | 5:00 am
    This week’s list of articles include Facebook’s move to open up its messaging app to businesses, millennials’ preference for email when engaging with retailers, and things every retailer needs to know about mobile. “Facebook Opens Up Messenger App to Developers and Businesses” [Internet Retailer]: The app also will be opened up for businesses to communicate with customers, who will be able to track packages and make reservations, among other things. “Where Do Millennials Want to Talk to Retailers? Email” [eMarketer]: Email is millennials’ channel of choice for…
  • Will Digital Lobbies Replace Front Desks?

    Mohammad Gaber
    26 Mar 2015 | 4:30 am
    The front desk of a hotel is an iconic part of the travel experience. From a tiny desk with keys hanging on the wall to a big opulent barrier, uniformed front desk clerks, and electronic keycards, a front desk used to be the “welcome wagon” of a hotel. The front desk was where you got your personalized experience, where the clerk greeted you by name and welcomed you back. Consumers crave experiences, and no matter how personalized, the check-in process was always a chore, not an experience. Digital natives accustomed to instant gratification have little patience for lines, and they see…
  • Meerkat and The Future of Live-Streaming

    Carmen Sutter
    25 Mar 2015 | 1:53 pm
    It’s that time of year again, a time when countless articles usually appear, all with more or less the same point to make. It generally goes something like this: “Gee, it’s been a long time since South by Southwest Interactive was responsible for the launch of a killer new app.” It’s amazing how quickly things can change. Even before SXSW 2015 got underway, this year felt different. The reason? Meerkat, of course. According to the stats on App Annie, the iOS-only Meerkat was ranked 1,168th overall on March 11, rising steadily into the top 200 within a week. The trend line looks a…
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    web analytics - Google News

  • Omni-Channel Marketing Needs The Right Social Analytics - Business 2 Community

    27 Mar 2015 | 5:42 pm
    Business 2 CommunityOmni-Channel Marketing Needs The Right Social AnalyticsBusiness 2 CommunityAnd to make things more complicated, when looking at web analytics, “direct” traffic is often disproportionately large for another reason. In most instances, that number is incorrect due to misattributed mobile social. Because most social apps, like
  • Apple acquires big data analytics firm Acunu - Apple Insider

    25 Mar 2015 | 8:27 pm
    Apple InsiderApple acquires big data analytics firm AcunuApple InsiderAcunu Analytics offers low latency analytics, powering dashboards and embedded applications for infrastructure monitoring, web analytics, IoT and other high arrival rate applications. Wherever high velocity data in motion must be analyzed immediately, ...Apple Stealthly Acquired Acunu Data Analysis CompanyiClarifiedall 106 news articles »
  • Facebook Gives Developers Analytics For Apps - WebProNews

    25 Mar 2015 | 2:05 pm
    Facebook Gives Developers Analytics For AppsWebProNewsFacebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of the top-grossing apps in the U.S., can start using the service immediately.and more »
  • Adobe Helps Marketers Measure a Changing World - CMSWire

    25 Mar 2015 | 8:15 am
    Adobe Helps Marketers Measure a Changing WorldCMSWireThe summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst. The big deal this year was the transformation of web analytics tools to physical analytics solutions. The and more »
  • Who's online now? 18F builds web analytics dashboard - GCN.com

    20 Mar 2015 | 1:46 pm
    Who's online now? 18F builds web analytics dashboardGCN.comMarking its one-year anniversary, 18F unveiled analytics.usa.gov, a public digital analytics dashboard for almost 300 executive branch government domains, including every cabinet department. Like metrics from Google Analytics, the site shows which ...and more »
 
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    Google Analytics Blog

  • Solutions Guide for Implementing Google Analytics via Google Tag Manager

    Adam Singer
    26 Mar 2015 | 11:22 am
    Marketers, developers, and practitioners of analytics depend on having the right data at the right time - but implementing analytics code or AdWords pixels can be a less than fun (or easy) experience. Google Tag Manager makes tagging simple and fast by letting you add tags with a simple UI instead of code, while also offering advanced tracking features used by some of the web’s top sites.Today we’re excited to announce the launch of the Solutions Guide section on the Google Analytics and Google Tag Manager Help Centers. The Solutions Guide area is focused on providing actionable, hands…
  • Evolving Beyond The Conversion With Neil Hoyne

    Adam Singer
    25 Mar 2015 | 4:44 pm
    Measurement is constantly evolving, and while metrics by themselves each tell us something interesting, they do not necessarily tell the whole story or equally important, what to do next. In essence, our tools provide the what, but not always the why. As marketers and analysts, we need to put in the work and be able to take the next steps with our data: tell the whole story to our teams and stakeholders and be consultative in decision making and direction.This is really important to get right, because use of data for companies is still new territory for many (frequently, decisions are still…
  • Build a loyal user base with three new Mobile App Analytics reports

    Adam Singer
    5 Mar 2015 | 10:59 am
    Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as driving new installs. Today at the Game Developer Conference in San Francisco, we introduced new reports that will help you measure how to do this in two meaningful ways. We’re happy to announce that Mobile App Analytics will now let you understand how users come back to your app day after day, and provide the rich insights you need in order to measure their value over time. Let’s take a look at how these new reports can help make your app a hit.Active…
  • Safe Browsing and Google Analytics: Keeping More Users Safe, Together

    Adam Singer
    26 Feb 2015 | 10:23 am
    The following was originally posted on the Google Online Security Blog.If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.Google Safe Browsing has been protecting people across the Internet for over eight…
  • Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

    Adam Singer
    11 Feb 2015 | 10:15 am
    Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you…
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    Web Analytics World's Articles

  • The Importance of Being Mobile

    Web Analytics World
    24 Mar 2015 | 3:00 am
    We all knew it was coming, but we didn’t know exactly when. Over the last few weeks we’ve been getting some notifications from Webmaster tools about some of the sites we host: Of course at this point you may be wondering why we have any sites that aren’t mobile responsive. Some of these sites were […] Related posts: 2014 – The Year of the Mobile? Mobile Analytics Guide for Mobile Websites Ringing in the New Year
  • 10 Tips to Improve Your Google Analytics Data Quality

    Web Analytics World
    17 Mar 2015 | 3:00 am
    It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis. A rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data. There are different ways […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Google Analytics Custom Alerts which you must always use Quality Time for the CMO
  • So Long Feedburner and Thanks for all the Fish

    Web Analytics World
    10 Mar 2015 | 3:00 am
    After a long and faithful service we decided from Feedburner that it was time to look for a replacement. Especially as it’s been over a year since Google stopped updating and/or working on Feedburner and we’ve been seeing increasingly wide fluctuations in our subscriber numbers. We’ve been looking at replacement options for a wee while […]
  • Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I

    Web Analytics World
    3 Mar 2015 | 2:00 am
    You are here: Home / analytics / Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I March 3, 2015 by Lukas Oldenburg Leave a Comment A Visit-based dimension in Webtrends is an eVar in Adobe Analytics, right? And Visits for a Page in Adobe Analytics will yield the same result as Sessions for a Page in Google Analytics, no? Beware of false friends! This article series shows you the nuts and bolts of Custom Variables, holders of your most precious data – by comparing Google, Adobe, and…
  • Get ready for 2015’s Predictive Analytics World Conference

    Web Analytics World
    24 Feb 2015 | 2:00 am
    You are here: Home / analytics / Get ready for 2015’s Predictive Analytics World Conference Get ready for 2015’s Predictive Analytics World Conference February 24, 2015 by Fiona Roddis Leave a Comment How would you like to optimise your business performance by predicatively scoring customers, establishing new opportunities and seeing real examples of how predictive modelling is employed? This year the first Predictive Analytics World Conference will be held in San Francisco from March 29th to April 2nd. You may be asking yourself a few questions while reading this post and the first one…
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    Analytics Platform - Piwik

  • Piwik PRO is hiring a Technical Support Specialist (Remote)

    Piwik Core Team
    12 Mar 2015 | 6:39 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. We are growing and now looking for a Technical Support Specialist! What will you be doing? Supporting Piwik PRO clients on a daily basis – providing rapid responses via phone and email. Participating in calls with Piwik PRO clients analyzing requirements for enterprise customers. Onboarding clients – planning and coordinating the implementation with the dedicated technical…
  • How to expose new API methods in the HTTP Reporting API – Introducing the Piwik Platform

    Thomas Steur
    26 Feb 2015 | 1:55 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to write UI tests for your plugin). This time you’ll learn how to extend our Reporting API. For this tutorial you will need to have basic knowledge of PHP. What is Piwik’s Reporting API? It allows third party applications to access analytics data and manipulate miscellaneous data (such as users or websites) through HTTP requests. What is it good for? The Reporting API is used by the Piwik UI to render reports, to manage users, and more. If you want to add a…
  • How to write UI tests for your plugin – Introducing the Piwik Platform

    Thomas Steur
    18 Feb 2015 | 2:10 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to write unit tests for your plugin). This time you’ll learn how to write UI tests in Piwik. For this tutorial you will need to have basic knowledge of JavaScript and the Piwik platform. What is a UI test? Some might know a UI test under the term ‘CSS test’ or ‘screenshot test’. When we speak of UI tests we mean automated tests that capture a screenshot of a URL and then compare the result with an expected image. If the images are not…
  • Piwik PRO is hiring a Project Coordinator (Job description)

    Matthieu Aubry
    17 Feb 2015 | 5:43 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. We are growing and now looking for a Project Coordinator! What will you be doing? Participating in calls with Piwik PRO clients and analyzing requirements for enterprise customers Planning and coordinating the implementation of projects Helping customers to improve and adjust data reporting methods to suit their needs Functioning as the voice of the customer and provide internal…
  • Catalyst Open Source Academy

    Matthieu Aubry
    15 Jan 2015 | 9:50 pm
    The Open Source Academy is an initiative designed to provide training and work experience for young New Zealand technologists. Catalyst organises the Academy to show young technologists how to participate in open source communities and to fully explore their passion for IT through freely available open source tools. It has been running annually since 2011. We are proud that Piwik project could participate in the Academy again this year! What students got done It’s amazing what a few young students can get done in four days of participating in an open source project like Piwik! They were…
 
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • What is Link Bait?

    Chris Vella
    26 Mar 2015 | 7:05 am
    Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link bait and discuss how proactive content marketing can help your website garner more links. Shall we? DISCLAIMER: We’ve had this information published on our site for quite some time and it was due for an update. Although this is not a groundbreaking post, its significant impact on the success of…
  • Using Google Tag Manager for Visitors Without JavaScript

    Dan Wilkerson
    23 Mar 2015 | 11:38 am
    Sometimes, it can be useful to track browsers that do not execute JavaScript, whether we’re tracking hits, email click throughs, or other image tags. This can help your organization gauge how many users cannot make use of JavaScript-powered features, determine if things like headless browser-based bots are frequently scraping your site, and understand more about the differences in what Google Analytics records versus what your server logs might show. Fortunately, Google Tag Manager has some fantastic built-in features to make doing this a snap, and you may not even realize that…
  • Eliminating Dumb Ghost Referral Traffic in Google Analytics

    Sayf Sharif
    19 Mar 2015 | 7:21 am
    Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics. What is Ghost Referral Traffic? This is traffic that never actually visits your website, thanks to the Google Analytics Measurement Protocol. They’re not bots or spiders…
  • Defining Audiences with Google Analytics Custom Dimensions

    Amanda Schroeder
    17 Mar 2015 | 6:58 am
    In 2012, Sayf introduced you to 20 useful ways to use custom variables. He provided five custom variables for each of the four main website types: Content Sites, Ecommerce Sites, Lead Generation Sites, and Self Service Sites. These are all still applicable today, even though we refer to these custom data definitions as custom dimensions and metrics in Universal Analytics instead of custom variables. Rather than provide you with 20 more ideas for custom data – my goal is to instead inspire you to take another perspective on custom dimensions. Whether you are redesigning your website,…
  • Tracking Page Prints with Google Tag Manager

    Jim Gianoglio
    12 Mar 2015 | 5:23 am
    Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles. This can all be tracked with event tracking in Google Analytics. It requires some code (provided below) which is easy to implement in Google Tag Manager in about 10 minutes. Seriously. A Little Background This is nothing new. In fact, the code below is based on code from Eivind Savio. Although…
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    All Web Analytics Demystified Blogs

  • Is On-Demand Radio the Next Big Digital Channel?

    1 Mar 2015 | 12:21 pm
    The title of this post is really two questions: Is on-demand radio the next big channel? Is using “on-demand radio” instead of “podcast” in the title really just a sleezy linkbait move? I’ll answer the second question first: “Maybe.” Now, moving on to the first question. This post is in two parts: the first part is digital marketing prognostication, which isn’t tied directly to analytics. The second part is what the first part could mean for analysts. The Second Life of Podcasts No, I’m not referring to SecondLife (which, BTW, is still…
  • I Believe in Data*

    26 Feb 2015 | 7:53 am
    * [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power of their data. That there are limitations to data. That data can’t tell you everything about how to build, run and optimize your business. I agree.   My name is Michele Kiss, I am an analytics professional, and I don’t believe that data solves everything. I believe in the appropriate use of data. I don’t believe that clickstream data after you redesign your site can tell you if people “like” it. I…
  • The Right Use for Real Time Data

    9 Feb 2015 | 10:08 am
    Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage for an organization, and when does it serve as a distraction? And how should analysts respond to requests for real-time data and dashboards? There are two main considerations in deciding when real-time data is of benefit to your organization. 1. The cadence at which you make changes The frequency with which you look at data should depend on your organization’s ability to act upon it. (Keep in mind –…
  • Using Excel to Count Text Occurrences

    19 Jan 2015 | 8:17 am
    [UPDATE 1/19/2015: A couple of comments have pointed out that COUNTIF would address this scenario in a single formula. That's a great point...and one that had not occurred to me. The overall scenario here is pretty straightforward, so there are likely other equally efficient (or more efficient) ways to address the task. I'm leaving the post as is, because I think it's a useful exercise on how nested Excel formulas can be used to parse text. And I'm also curious what other solutions might get proposed in the comments.] I had this come up a couple of weeks ago with a client, and I realized it…
  • The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)

    13 Jan 2015 | 1:43 pm
    One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we went back and forth over the merits of “bounce rate.” I am (often vehemently) against the use of “bounce rate.” However, when I stepped back, I realised you could summarise my argument against bounce rate quite simply: Using metrics like ‘bounce rate’ is taking the easy way out, and we can do better Bounce rate (at its simplest) is the percentage of visits that land on your site that don’t take a second action. (Don’t…
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    Webtrends.com

  • Mobile-Friendly Websites in Search Results – What Does it Mean?

    Dom Zimmerman
    25 Mar 2015 | 9:00 am
    In February of this year, Google Webmaster Central Blog released news that starting April 21, 2015, Google will be enhancing and growing its use of mobile friendliness as a real ranking signal. According to Google, “…users will find it easier to get relevant, high quality search results that are optimized for their devices.” Just this month, Search Engine Land noted that the ranking factor will be run in real time and that it will work on a page-by-page basis (this technically would mean that the moment you update your page(s) to be mobile friendly, the pages will benefit from the…
  • Behind the Scenes: Search Engine Optimization Tactics Before and After a Website Redesign

    Nicole Snedden
    19 Mar 2015 | 9:00 am
    Whenever you undertake a large website redesign, inevitably you get to the SEO stage. So I’m going to use this blog to answer a few common questions to hopefully help your process move along a little smoother. First off, what is SEO and how has it evolved? Search Engine Optimization (SEO) is the process of improving visibility and promoting a site and its content to search engines and searchers alike. There are many aspects to SEO, from the content on your page to the way other sites link to you. Sometimes SEO is simply a matter of making sure your site is structured in a way that search…
  • Keeping Up With Travel Marketers in Changing Times

    Tony Gray
    18 Mar 2015 | 9:17 am
    Keeping Up With Travel Marketers in Changing Times Travel is an industry that was once dominated by face-to-face and phone engagement. These days, travelers are increasingly focused on digital, not human, interaction. A successful travel marketing strategy requires understanding the rapidly-changing customer journey from destination inspiration and research to booking to post-stay social engagement. It seems that each day there is something new in the world of social media and digital marketing. Agility is key to remaining competitive – so travel marketers must adapt their marketing and…
  • How To: Use Webtrends Explore to Understand Cross-Channel Users Behaviors

    Maxwell Spector
    17 Mar 2015 | 10:00 am
    Today, financial services companies such as banks and credit unions grapple with how best to engage with their customers across the ever-increasing number of digital touch points. Virtually all of the largest banks enable you to check the balance in your checking, savings and other accounts, pay bills and send money easily and quickly to individuals. Understanding the cross-channel customer journey, which devices are most frequently used to complete certain tasks and identifying the handoff points between digital touch points is key to developing more effective digital marketing and…
  • Keeping Security a Top Priority

    Xavier Le Hericy
    11 Mar 2015 | 5:00 am
    While it’s common for brands to outsource their digital marketing and analytics to tech companies like Webtrends, sharing private information comes with a bit of risk. In 2014, there was a 27.5 percent increase in data breaches as compared to 2013 – reaching a record high of 783 breaches reported in a single year. With data breaches making the news regularly, many organizations are taking a second look at the processes they put in place to keep their customer data secure. Webtrends is no different. Client data protection has always been a top priority at Webtrends. Our clients’ data has…
 
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    E-Nor Digital Analytics Consulting - Google Analytics Certified Consultants » Blog

  • A Sweet Treat, But Users Delete: Cookies and Cookie Deletion in Google Analytics

    Eric Fettman
    18 Mar 2015 | 8:01 am
    For analysts like you and me who depend on the multi-session perspective that Google Analytics provides, cookies are a sweet treat indeed. With just a few lines of plain text stored in the browser, cookies allow Google Analytics not only to report on returning visitors, but also to map conversion attribution through multiple traffic channels and even through offsite marketing campaigns. While cookies have greatly helped to overcome the problems that dynamic shared IP addresses posed to tracking across sessions in the days of log file analysis, they’re not a cross-session cure-all.
  • Google Analytics Visual Glossary

    Eric Fettman
    5 Mar 2015 | 5:30 am
    Let’s get back to basics with a visual guide to core concepts and terminology in Google Analytics. Click on one of the following terms to see the definition. abandonment In Google Analytics, abandonment rate specifically represents the percentage of sessions in which the user entered your specified goal funnel but did not follow through to the goal destination. Abandonment rate and bounce rate are not directly related as metrics. For the Funnel Visualization report and abandonment rate calculation, you can configure a funnel to consider entries at any step or (as below) at the first…
  • Best Practices for Filters in Google Analytics

    Tracy Rabold
    18 Feb 2015 | 10:00 am
    Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to see what people at your own organization are doing on your website, because you want to see what your customers are doing on your website. An Exclude Internal Traffic filter removes data that originates from your organization’s office(s).
  • E-Nor and Eric Fettman are Finalists for DAA 2015 Awards for Excellence

    Farid Alhadi
    17 Feb 2015 | 1:02 pm
    We did it! Thank you all for your votes! E-Nor and Eric Fettman are finalists for the DAA 2015 Awards for Excellence (E-Nor for the MOST INFLUENTIAL AGENCY/VENDOR and Eric Fettman for DIGITAL ANALYTICS RISING STAR)! Checkout the finalists here! It’s a huge honor and now voting will be left to the distinguished judges. All finalists will be recognized and the recipients will be announced live at the 2015 DAA Awards for Excellence Gala which will be held on April 1, 2015 concurrent to the 2015 eMetrics Summit, the Official Conference of the DAA, in San Francisco. The post E-Nor and Eric…
  • KPIs vs Metrics

    Tracy Rabold
    11 Feb 2015 | 1:00 am
    A KPI is a metric. However, a metric is not necessarily a KPI. KPIs — key performance indicators — are intended to measure success: If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean. – Avinash Kaushik, 12/9/14, Twitter KPIs grow naturally from an organization’s objectives: Once an organization has set its [objectives and key results] OKRs, it needs a way to measure progress. Key performance indicators are those measurements. [1] A metric is simply a number. Digital analytics tools offer a lot…
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    | RSS Feed

  • How to Build a Rock Solid Demand Generation Engine – Part 1

    Sameer
    22 Mar 2015 | 11:00 pm
    In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts ... Read More
  • How to Land a Big Data Job without being a Data Scientist

    Sameer
    11 Feb 2015 | 9:00 pm
    I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to ... Read More
  • Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

    Sameer
    11 Jan 2015 | 9:00 pm
    I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based on the three powerful technologies ... Read More
  • Top 10 Analytics and Digital Marketing Blog Posts of 2014

    Sameer
    18 Dec 2014 | 9:27 pm
    It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, ... Read More
  • Digital Summit 2014: 6 Steps to Big Data Analytics Success

    Sameer
    11 Dec 2014 | 10:11 pm
    Earlier this week, I presented the 6 step approach to successfully implement big data analytics in any organization at the Dallas Digital Summit. Below are the slides followed by a video link for a similar presentation I did at DMA 2014. Enjoy!       Here is the video replay of my DMA 2014 Big data session where I partnered ... Read More
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    The Invesp Blog: E-commerce and Landing page Optimization

  • 5 Copywriting Tips to Increase Conversion Rates

    Stephen Da Cambra
    25 Mar 2015 | 3:12 pm
    It’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you leave anything to chance, you’re letting yourself down. Every element of your page has a role to play (if one doesn’t, get rid of it), each one is very important and together they combine to foster conversions. But none of them are more important than the words on your page. Your landing page…
  • Understanding Cognitive Progression Leads to 90% Increase in Subscriptions

    Ayat Shukairy
    25 Mar 2015 | 2:36 am
    Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value,  investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process.  Testing these concepts helped us produce an over 90% increase in subscriptions for our…
  • A Bit About Images & Conversion Optimization

    Stephen Da Cambra
    16 Mar 2015 | 2:37 pm
    What role do images play in your conversion rate? The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion rate reductions as those that show increases. The other option is to run AB or multivariate tests yourself and see what works. But that’ll take a few weeks or months. And you’ll have to test every image you use. So you’re not likely to have an answer before the end of the year – or decade.
  • What is Multivariate Testing?

    khalid
    12 Mar 2015 | 12:05 pm
    Multivariate Testing (MVT Testing) is the process of testing multiple variations for multiple elements on a webpage with the goal of determining the best combination of elements to increase conversions. Using MVT testing software, you can test different variations of headlines, images, buttons, or any other elements on a single page to measure their impact on your conversion rates. The following images displays how multivariate testing software works: The testing software is used to test different variations of the page headline, image and call to action button. The testing software tests:…
  • 9 Conversion Framework Insights From Top E-commerce Websites

    Ayat Shukairy
    12 Mar 2015 | 4:32 am
    If you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for them. Of course always test these assumptions through the process of AB and multivariate testing. What’s we will do over the next few blogs is compare the homepage design for some of the Internet top retailers. These companies spend and continue to spend…
 
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    idaconcpts.com

  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
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    Cision

  • Luke Kerr-Dineen to Join USA Today’s For the Win

    Cision Staff
    27 Mar 2015 | 10:37 am
    Luke Kerr-Dineen  has announced that he will be joining USA Today‘s For the Win sports staff in a few weeks. He is currently an assistant editor with Golf Digest. For updates on the latest news and interesting stories, follow USA Today on Twitter. Some personal news: Very excited to announce that, starting in a few weeks, i’ll be heading over to @USATODAYsports and @ForTheWin!!! — Luke Kerr-Dineen (@LukeKerrDineen) March 24, 2015 Don’t miss the latest media news. Sign up for our daily or weekly emails now!
  • MediaPulse | A Weekly Media Round-Up

    Cision Staff
    27 Mar 2015 | 10:30 am
    Here’s what you may have missed this week: Facebook is in talks to host content from top publishers (NYTimes). More on BuzzFeed’s controversial New York tax credits (Capital New York). HBO and Vice announce expanded partnership (FishBowlLA More details emerge on The Jinx‘s Robert Durst (New York Post). The 2015 Public Radio March Madness Bracket heats up (KPCC). The new White House briefing room seating chart released (USAToday). Hilary Clinton jokes about relationship with the press (TIME). Meerkat made a splash at SXSW, already has competition (Adweek). Partnership…
  • Meerkat: What You Need To Know About the New Live Streaming App

    Jenny Wittman
    27 Mar 2015 | 10:21 am
    What seemed to be an overnight sensation during SXSW just a week ago, live streaming app Meerkat has now caught the attention of the media, music and tech industries. With the ability to tap into a large audience, Meerkat has the potential to be an influential tool for business owners, journalists, digital marketers and everyday Joes. While still in the early stages of implementation, app users are finding creative and engaging ways to expand their brand and tell their story. Meerkat is designed to allow anyone with an iPhone or an iPad to stream live video which connects through Twitter. At…
  • Michelle Burdo Leaves WGCL-TV

    Cision Staff
    27 Mar 2015 | 10:07 am
    Michelle Burdo will no longer deliver the news headlines of the day as an anchor at WGCL-TV. Burdo joined WGCL-TV as morning anchor in September 2013. She was previously an anchor and reporter at WOFL-TV. For more news reports follow WGCL-TV on Facebook. Want the latest media news sent to you? Subscribe to our daily or weekly emails now!
  • Fortune Adds a Reporter at San Francisco Bureau

    Cision Staff
    27 Mar 2015 | 9:26 am
    Kia Kokalitcheva has joined the Fortune San Francisco Bureau as a reporter covering Silicon Valley tech scene. She was previously a staff writer at VentureBeat covering early stage startups. For more feature stories follow Fortune on Twitter. Get the latest media news sent directly to your inbox. Sign up for our daily or weekly emails now!
 
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    Brooks Bell » Blog

  • How Rigorous Should Your Test QA Process Be?

    David DeFranza
    5 Mar 2015 | 9:41 am
    Before launching a test, it’s critical that the entire campaign is thoroughly reviewed and checked for errors—preferably by several different people with different expertise. But how thorough does QA really have to be? At Brooks Bell, we use a proprietary 120-step QA process with the goal of pushing the number of busted and broken tests to zero. This is a core measure of program performance and success that supports other more commonly considered metrics like win rate, learning rate, and test velocity. Ultimately, a rigorous approach to QA helps increase the reliability of testing and, as…
  • Careers in Testing & Optimization: March 3, 2015

    Kelly Reiser
    3 Mar 2015 | 1:23 pm
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Client Manager Brooks Bell Sr. Mgr, Optimization Move, Inc. Analytics and Optimization Advisor Dell Software Manager Web Analytics Oakley Director of eCommerce Liberty Mutual Director, Digital & Marketing Technology PetSmart See all…
  • 5 Must-Read Optimization Posts for the Week of February 23

    David DeFranza
    27 Feb 2015 | 7:33 am
    Design is a creative endeavor, but that doesn’t mean it can’t benefit from a rigorous, systematic approach. This is especially true in testing programs that may be growing rapidly, onboarding new designers frequently, or recruiting resources from departments that may not be immediately familiar with the brand, product, or funnel. One solution is developing a common design taxonomy. Read the rest: A common design taxonomy. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: CMO.com: To get anywhere, you…
  • 5 Reasons Shoppers Abandon Their Carts—And What You Can Do to Stop It

    David DeFranza
    26 Feb 2015 | 12:47 pm
    For ecommerce sites, shopping cart abandonment rates remain one confounding metric that often seems impossible to move. Looking at the results of 29 recent surveys of the ecommerce industry, it’s reasonable to assume an average abandonment rate just over 68 percent. That represents a troubling majority of shoppers that are motivated to identify items for potential purchase but never complete the transaction. Since the behavior appears to be evenly distributed across ecommerce businesses it isn’t a problem per say, but reducing the abandonment rate clearly represents a huge opportunity for…
  • Careers in Testing & Optimization: February 24, 2015

    Kelly Reiser
    24 Feb 2015 | 8:43 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Client Manager Brooks Bell e-Commerce – Conversion and SOLR Specialist Belk Analytics and Optimization Advisor Dell Software Relationship Marketing Association Manager New Balance Data Scientist Uncommon Goods Lead Digital Analyst…
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    OnlineMetrics

  • 5 Terrific Insights via Google Analytics Site Search

    Paul Koks
    24 Mar 2015 | 1:00 am
    Do you have a “site search box” on your website? Listen to your site visitors by correctly setting up internal site search in Google Analytics. The insights you are about to gather are simply amazing. Before explaining five key benefits of this neat feature, I like to shortly explain about how to get this to work. Note: the insights that are presented in this article are not limited to Google Analytics, but can be applied to other web analytics packages as well. Quick Guide on Implementing Site Search I use Amazon.com here as an example. As you can see, the site search navigation is…
  • A/B Testing: 10 Tips to Optimize Your Daily Activities First

    Paul Koks
    17 Mar 2015 | 1:00 am
    It took me four mindful hours to finish a great book that inspired me to write this new blogpost. I will reveal the name of the book at the end of this post. Although I read many books, I don’t write these types of posts that often. The reason behind this post is simple: “Optimizing your own daily activities first will save you plenty of time to optimize online businesses as well.” At the end you might realize this article is even more valuable than some of the other in-depth Analytics or Conversion posts I love to publish. In this article you will get some great ideas…
  • #GAtips: Remove All Your Technical Query Parameters

    Paul Koks
    10 Mar 2015 | 1:00 am
    Technical query parameters can really mess up your Google Analytics data. Are you running an ecommerce site? Take a look at your content reports and you might see lots of duplicate pages showing up. Here is an URL that contains technical query parameters: The URL without query parameters: http://www.ebay.com/itm/2014-SANTA-CRUZ-BRONSON-C-LARGE-10-SPEED-CARBON-MOUNTAIN-BIKE-DISC-27-5-/221674641722 The query parameters: ?pt=US_Bicycles_Frames&hash=item339cd6993a In this case pt and hash are technical query parameters. Why technical? For visitors the page without query parameters is…
  • The Best Web Analytics Report to Start Your Optimization Journey

    Paul Koks
    3 Mar 2015 | 12:00 am
    A lot of times people ask me about my favorite web analytics report to start an optimization journey. For me it feels like an easy to answer question. The success of any online business (website) mainly depends on two factors: How many qualified visitors does the website attract and from which channels? How many of these qualified visitors perform a desired action? It’s terrific if 10% of your website visitors order a product. However, if you just receive a few visitors a day it doesn’t mean much. On the other hand, getting thousands of visitors but a conversion rate…
  • Ultimate Guide to Regular Expressions in Google Analytics

    Paul Koks
    23 Feb 2015 | 11:00 pm
    Regular expressions, at first they seem daunting. You realize how powerful they are once you get used to them. It might take a while, but it is definitely worth it! They are useful for both marketers as well as more technically oriented people. This guide clearly explains how to use regular expressions in Google Analytics. It includes everything you need to know te become a Regular Expression (RegEx) Master! Table of Contents Overview of Regular Expressions in Google Analytics Five Effective Ways to Use RegEx Regular Expression Tester Regular Expression Cheat Sheet Regular Expressions and…
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    Digital Analytics Blog - AT Internet

  • How can web analytics help just-in-time systems?

    Benoit Arson
    26 Mar 2015 | 1:45 am
    One of the challenges that e-Commerce inventory managers face is avoiding oversupply while ensuring enough stock to supply customers with products in a short amount of time after orders are placed. This is what the just-in-time (JIT) method in logistics aims to achieve. To rise to this challenge, inventory managers must be able to anticipate future product demand. Here’s how they can use analytics data to do this. Use product sheet audience data Audience data on product information pages, combined with queries from internal search engines, can give an indication on the level of demand…
  • MeasureCamp London 2015: A successful “unconference”

    Samia Abara
    16 Mar 2015 | 8:37 am
    In a short time, MeasureCamp London has become the largest event dedicated to web analytics outside of the United States. This past Saturday, it was the occasion for nearly 300 passionate web analysts to come together from all corners of Europe.   This event’s originality and success stem from the fact that it’s an “unconference” – quite unlike your typical formal conference. The day’s programme is not defined in advance, but rather decided on-the-fly by participants who propose themes which are then examined during open discussions and presentations. One main goal…
  • “We must open up analytics to those who produce and publish content” – Interview with Sylvain Léauthier, Catholic University of Lyon

    Bernard Segarra
    11 Mar 2015 | 1:30 am
    Sylvain Léauthier is Web & Social Media Specialist at the Catholic University of Lyon. After studying communication and web marketing at university, he worked as a copywriter before joining the Catholic University of Lyon and dedicating himself completely to digital. Here, he answers all our questions. What is the one key skill to have in a job like yours? Communication – and the ability to write well, in particular – is essential in digital, in my opinion. Even if we often focus on tools (and notably the newest ones), it’s important not to lose sight of the fact that the message…
  • 3 key tips for data quality control

    Benoit Arson
    4 Mar 2015 | 12:04 am
    Data is an asset that paints a picture of what’s really going on. Thanks to your data, you can discover different problems that users face on your site, the behaviour and intentions of your prospects and clients, the performance of your online investments, and much more… The data generated by your various online channels provides important clues, signals and learnings which will help facilitate your decision-making process. Decisions based on data analysis are more likely to be on-target than decisions based only on intuition or feeling. However, data is not reality. Data can sometimes…
  • 3 excellent reasons to think positive with digital analytics

    Benoit Arson
    25 Feb 2015 | 12:34 am
    Oftentimes, we think of web analytics as a discipline designed to detect problems, poor performance, failures or flops. It’s certainly important to know what’s not working – this is the first step in improving your marketing performance. Once audience data reveals a problem, an analyst can propose actions to take on the site in order to correct that problem. Analysis is therefore part of a more general, overall process of continuous optimisation: Define your objectives, measure performance, analyse, improve and check. But who says continuous optimisation can only work when you’ve got…
 
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    Terminus - Powerful UTM URL Builder

  • How to Makes Sales with Your Blog?

    George Mathew
    10 Mar 2015 | 7:26 pm
    The online community has a wide market which if tapped into can generate good sales for your business. Blogging is one sure way of raking in sales. Sites like CrazyEgg and ConversionXL run their entire business based on the traffic and mentions generated from their blogs. For Marcus Sheridan, blogging resulted in over 2 million dollars of sales. Yes, blogging can make you money. A blog does have more advantages. 1. Blogging gives you wide coverage Blogs are useful in drawing the attention of a wide range of customers. The online community is a very big one, and getting information to even a…
  • Impress Your Clients With These Marketing Metrics

    Michelle Nickolaisen
    24 Feb 2015 | 8:00 am
    As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients understand that getting results takes time, but even so, having actual numbers to point at and show that your work is getting some kind of results can boost your client retention rates. So, what are those numbers and how do you get them? Photo Credit: mueritz via…
  • 6 Strategies for Generating Targeted Leads  

    George Mathew
    10 Feb 2015 | 7:45 am
    Any successful business needs a lot of high quality leads. Just putting a website together with a contact form is not sufficient. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable. Here are six strategies for generating targeted leads that are highly effective. 1. How to use email marketing for lead generation? Can email marketing be used for lead generation? I mean, they are already in your list? Aren’t they leads already?  Yes, but they aren’t paying you, are they? They might have just signed for the free eBook on your…
  • The Step-By-Step Guide to Creating Your First Email A/B Test

    Michelle Nickolaisen
    19 Jan 2015 | 6:58 pm
    One attitude that can bring down profits is “if it ain’t broke, don’t fix it.” While it’s true that something that is broken should be attended to, it’s also true that you can make things work better with testing and optimization. If you could improve your email click through rates by 22% with a few tests, you’d be silly not to, right? Lucky for you, most email marketing tools now offer A/B testing features. You can create two versions of an email, see which performs better, and use that data to improve your email marketing efforts. The end result is a more engaged email list…
  • How to use Psychology to Increase Conversions?

    George Mathew
    6 Jan 2015 | 6:10 pm
    There’s a lot that’s being written about selling online— lead generation, conversion rate optimization, funnel, cross-sells, down-sells and what not. But do you know the one thing that essentially drives sales? It’s emotions. Surprised? A lot of things go through the mind of a potential buyer before they commits to buy. The price, the value offered, the steps involved, the copy — these all affect the mind of the buyer. That’s why it’s essential that you master consumer psychology. It’s a skill that can really boost your conversions through the roof. You don’t…
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    The Alexa Blog

  • Using Keyword Research for Competitive Advantage

    Jennifer Johnson
    20 Mar 2015 | 8:53 am
    Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and […] The post Using Keyword Research for Competitive Advantage appeared first on The Alexa Blog.
  • Customer Spotlight: An Inside Look at Wildfang

    Jennifer Johnson
    13 Mar 2015 | 9:06 am
    In two short years, Portland-based clothing brand Wildfang has shattered all rules of women’s fashion. Anticipating its second anniversary on March 14th, the menswear for women line has solidified its position as the face of fierce, and the embodiment of independent expression – liberated of any gender bounds. On the heels of its anniversary, I had […] The post Customer Spotlight: An Inside Look at Wildfang appeared first on The Alexa Blog.
  • Now Available: Monthly Unique Visitors for Websites

    Jennifer Johnson
    12 Mar 2015 | 9:02 am
    You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites. Unlike any other competitive analytics suite, the unique visitors metric will be updated daily, on a trailing 30-day basis. This exclusivity means […] The post Now Available: Monthly Unique Visitors for Websites appeared first on The Alexa Blog.
  • Infographic: The Anatomy of an Alexa Site Audit

    Liza Rivai
    24 Feb 2015 | 2:37 pm
    Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common […] The post Infographic: The Anatomy of an Alexa Site Audit appeared first on The Alexa Blog.
  • Now Available: Image Downloads, Data Visualization, and More

    Jennifer Johnson
    20 Feb 2015 | 4:20 pm
    We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off to a great start. We just released a better, faster, and cleaner Alexa Site Audit and today we are happy to announce even more improvements. This time, we’re rolling out UX/UI enhancements that promise to […] The post Now Available: Image Downloads, Data Visualization, and More appeared first on The Alexa Blog.
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    Tatvic Blog

  • Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size

    Nilang Patel
    9 Mar 2015 | 5:58 am
    Google analytics has come up with a brilliant feature of creating your own custom dimensions and metrics. Custom dimensions are functionally very similar to custom variables, both features enable you to group your data in new ways by applying values to hits based on a scope that you define. However, custom dimensions are more flexible since it allows you to edit the name and the scope in your property settings without modifying the code. Introduction of Enhanced Ecommerce in Google Analytics has helped us get detail product related metadata information. Earlier we used to have aggregate…
  • How to Measure the Performance of your Internal Promotion using Enhanced Ecommerce?

    Bhoomika Joshi
    10 Feb 2015 | 5:27 am
    Internal promotions are the promotion of your products on your own Ecommerce Store. Like you put a banner ad on your homepage to promote a particular product listed on another part of your website. Using Enhanced Ecommerce, we can now record the number of impressions of these internal promotional banners, how many users clicked on these promotions, their click-through rate, and then how many ultimately purchased after seeing or clicking the promotion. The report will ultimately help you learn which Internal Promotion is driving maximum revenue for your Ecommerce store. How to Implement…
  • How to save $500 Per Month on your Google Adwords Campaign by avoiding this one mistake!

    Nilang Patel
    22 Dec 2014 | 2:29 am
    E-commerce store owners spend thousands of dollars on advertising their product to acquire more customers.  Google Adwords is one of the channel which is used extensively by online retailers to promote their products.  The paid traffic acquired from the campaigns sometimes brings great ROI and sometimes not based on how the campaigns are optimized. We recently worked with a client whose Google Adwords Campaign was not properly optimized i.e. the client was running the Google Adwords Campaign for the products that were out of stock! Not only were his campaigns incurring losses (we call it…
  • 6 Pricing Myths of E-commerce Companies Debunked!

    Ravi Pathak
    8 Dec 2014 | 3:59 am
    As a part of initial release for Liftsuggest Price Discovery Engine, we had carried out a detailed research by speaking to many experts & Directors of E-commerce companies. What we found really was eye opening for us especially about the subjects that we were dealing with. We found myths about how the pricing is set by e-commerce firms & I thought let me share our learning by debunking several myths: Myth 1: Setting prices involves marking up prices (cost-plus) “When setting price for my e-commerce store, all I have to do is to just to add a markup on each product in my excel…
  • 6 Barriers to E-commerce from Layman’s Perspective

    Boni Satani
    2 Dec 2014 | 9:07 pm
    An e-commerce store offers many advantages to its customer compared to a physical store in terms of: Variety in products, Accessibility (24*7), Powerful research when comparing products, competitive pricing and much more. It’s so easy for a customer to buy almost anything online with just a click. But, before a customer buys something online from a new store, he/she is insecure about many things unlike offline shopping. This study includes an e-customer’s insecurities while transacting online. Below is the list of those insecurities, and how some creative modern vendors are answering…
 
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    Web Design Development and Digital Marketing Insights | INOVIES

  • Bid Adieu to Aged Trends in Web Design Development Technology

    12 Mar 2015 | 7:53 am
    The best part of any trend is “Aging” .yes the current trends in any market are being replaced by new ones, making the continuous improvement intact. Web design is visibly a fast paced environment where the trends seldom stay longer. 2015 has been witnessing a dramatic change in the web design ambiance and it’s the time we bid adieu to the old and aged trends in web design. Here is the list of the trends set to wave good bye in 2015. Repetition of aged patterns can not only weigh your design lower but also tag it as non trendy and old fashioned. Go Responsive and shun the…
  • Know how to get the best color code for your website

    11 Mar 2015 | 12:06 am
    World is full of life with beautiful colors and so is the website. A lively website often amazes the visitor with its unique blend of colors, presentation and staging. A website equipped with right color scheme caters to great traffic to the website and also enhances the user engagement to the website. Often, the visitor decides to stay on the website or go back to the search page within first few seconds. There are many factors contributing the user to stay and explore the website. Color blend and presentation of the website are one of the prime factors. Color psychology describes how…
  • Hack Into Gmail And Facebook Using Kali Linux!

    9 Mar 2015 | 4:40 am
    NOTE: We aren't trying to tell you to hack into the websites. Kali Linux is meant for ethical hacking. Please do Remember that. Kali Linux is undoubtedly one of the most popular and advanced penetration testing platforms till date. Many or even most hackers prefer to use this platform for all their endeavours. Ethical hacking also is a much sought after field and here’s something that Kali Linux users will appreciate. The following steps show how to clone Gmail and Facebook using Backtrack 5 or Kali Linux. 1. Open the backtrack terminal use the ifconfig command to find your IP address.
  • Super 7 steps to consider before hiring a web design company in 2015

    6 Mar 2015 | 7:05 am
    In the current era of competition and global reach, companies find it difficult to cope up with the randomness of the changed environment. Not only the current practices vary with the change in the market, but also the way we present our message to our customer needs insightful imprint on their minds. The target users are meticulous about the products, services, innovation and presentation. The first impression of a user is built with the glance on our website. Making an appealing and long lasting impression on the client is the primary functionality of a website. An aesthetic website not…
  • 35 HTML5 Resources that every web developer should know!

    4 Mar 2015 | 10:23 pm
    1. W3 HTML5 specification Naturally, the HTML5 specification from W3 is the first resource anyone serious about learning HTML5 should consult. This version of the specification introduces new features to help Web application authors and new elements, based on research into prevailing authoring practices. Also, special attention has been given to defining clear conformance criteria for user agents in an effort to improve interoperability. 2. HTML: The Markup Language This document describes the HTML markup language and provides details necessary for producers of HTML content to create…
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