We are hiring a senior web analyst here at Rackspace US, Inc. (San Antonio & Austin, TX locations). This is a great opportunity to become a part of one of the most talented online marketing groups in the technology industry. I have been at Rackspace for three years, and I enjoyed every second of it. [ Read More ]Top 10 Reason to join Rackspace as a Senior Web Analyst is a post from: Key Web Metrics & Web Analytics Blog
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Top 10 Reason to join Rackspace as a Senior Web Analyst
Web Analytics Blog by Sameer Khan11 Jan 2012 | 11:35 am -
Analyzing and Optimizing Ad Campaigns – Part 1
Web Analytics, Behavioral Targeting and Optimization by Anil Batra24 Jan 2012 | 3:02 pmI am going to start this series of post with few questions for you. Here is some data pulled from a Web Analytics tool. This data is for a “Display Ad” campaign: Most of the web analysts today get the following view of display advertising from their Web Analytics tool. Looking at this data and some publicly available information they will get started on the analysis and recommendation. Though some other analysts will say, Wait… I need more information. Google Adwords has done such a great job in providing cost data and almost all of the analysts have dealt with some… -
10 Conversion Optimization Posts You Must Read
Web Analytics, Behavioral Targeting and Optimization by Anil Batra28 Dec 2011 | 4:12 pmYou will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles. 5 Things That Could Be Hindering Your Conversions In this post I have… -
Understanding the business value of social media
Adobe: Industry Insights16 Jan 2012 | 11:41 amAt NBC Universal, researchers are taking the analysis of online video, social media, and media sharing well beyond the impact of one-to-one communications and gathering valuable, actionable business insights to help shape future digital strategies. “Social media offers clear advantages for developing more positive experiences and lasting relationships with our viewers and for reaching new audiences,” says Blandon Casenave, vice president of Digital Media Research at NBC Universal. “Using Adobe solutions, we can gather rich, actionable data that we can use to continually provide viewers… -
Save Your Ass With Google Analytics Data Alerts
Analytics Talk4 Jan 2012 | 9:44 amLet’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using alerts? If you’ve never used Google Analytics alerts they’re fairly simple to set up. You can find them in the Profile Settings. There are five things that you need to do to set up an alert: 1. Choose a profile to apply the alert to. 2. Select how often you want to monitor…
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SemAngel
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Building the Right Digital Measurement Infrastructure: Setting the Table for Big-Data
22 Jan 2012 | 1:16 pmIn my last post, I described four challenges to creating a robust digital measurement infrastructure in a real-time environment: tag-based governance that demands exhaustive pre-planning, poor intra-page data capture, lack of a robust data model, and long load latencies that make real-time decisioning impossible. Celebrus Technologies (formerly Speed-Trap) has a technology that tackles every one of these challenges. First some back-ground. Celebrus has been around almost as long as Semphonic. Founded in 1999, they are based in the U.K. and while there's a pretty good chance you… -
Building the Right Digital Measurement Infrastructure: The Celebrus White Paper
18 Jan 2012 | 7:28 pmLate last year I worked with Celebrus Technologies on a white paper entitled "The Future of Digital Measurement and Personalization." I know that sounds a little bit grand, but I promise, it's not the sort of empty, for-pay puffery you may have come to expect in our industry. First, I'm deeply concerned with the issues and arguments covered by the white paper: the right way to build a digital measurement infrastructure. So much so, in fact, that I'm working on a second, Semphonic only, white paper that extends the Celebrus Technologies effort with our research into… -
Social Media Measurement Tools
17 Jan 2012 | 6:51 pmAnswers to your questions! Scott Wilder, Gary Angel and Marshall Sponder As usual I enjoyed the recent Social Media Measurement webinar - and it was great to have Marshall on as well. Tools always draw a crowd and this was no exception. Here's the questions we got along with our joint answers... Question: What tools are best for measuring social media ROI or business lift, with respect to advertising on Facebook, Twitter, Linkedin, etc Marshall: There's actually a new platform launching next week called Unified (UnifiedSocial.com - I will be at the launch) that promises to do… -
NetPromoter Scores vs. Site Satisfaction
10 Jan 2012 | 12:39 pmAfter I posted my blog on measuring and benchmarking overall Site Satisfaction, Marshall Sponder sent me this comment/question: Another great post! Question - how does NetPromoter scores figure into the points? They are, after all, Survey based. It's a really interesting question, because I believe there are both similarities and differences relevant to my discussion. A quick recap - in my last post I argued that overall Site Satisfaction suffered the same issues as almost any other site-wide metric. Site-wide metrics - be they Conversion Rate or Revenue or Site Satisfaction - all… -
Social Media Measurement Tools: Free Webinar
9 Jan 2012 | 7:04 pmI'm going to be doing another Webinar on Social Media Measurement with my good friend Scott Wilder. But this time we're adding a twist. Marshall Sponder, author of Social Media Analytics, is going to join us to talk Social Media measurement tools. All three of us are true hands-on users of Social Media measurement tools and I'm expecting a really interesting and enjoyable session. One of the things that made Marshall's book so good was the breadth of tools he covers and the hands-on feedback he provides. Scott and I also have plenty of opportunities to drive ourselves…
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Webanalyticsbook - Web Analytics
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Project Management Software For Streamlining Development
19 Jan 2012 | 9:11 amWhen it comes to project management usually users have strong opinions. Not only the big shops like SAP got a fair share of criticism, but also small companies such as Basecamp usually get tossed after a while since user adaption just goes to hell. The project management field is one of the hardest things to pack into software sind needs are different and can be quite complex while users are used to very simple UIs. A new approach apparently was launched by the company 6 Wunderkinder: Wunderkit, a software that tries to be Google Wave on steroids. A project management software that not… -
Social Link Building Strategies
5 Jan 2012 | 9:25 pmSince people like, share, tweet more than they traditionally link, the influence of social mentions in SEO is currently a hot industry topic. Some SEO experts consider them essential for improving rankings. Other professionals give them a very low influence value . And several SEOs could care less about them one way or the other. Then there’s Google and Bing. The two search engines are desperate to understand social metrics in order to improve their algorithms, so much so that they are trying to coax Facebook and Twitter into sharing more data. This should be a signal to those in SEO that a… -
Visibility Indexes And The Super Long-Tail
16 Dec 2011 | 4:03 pmIn 2011 the major headlines of the search publications covered the Panda update and Google’s war on the long-tail. Within the search industry, but also in larger publications it has been widely reported that Google’s Panda update was introduced to eliminate rankings for sites of little value. Companies such as Demand Media have been literally trashed across the web for polluting the web with low quality content. Influential bloggers and even main stream media called “Panda” the end of content farms like Howstuffworks.com, the of price comparison portals such as Pronto, the death of… -
Tracking Social Media Engagement
5 Nov 2011 | 6:00 pmTracking social media engagement is difficult to do. Unless you simplify it and concentrate on Shares, Likes, Tweets and Google+s. And that’s exactly what the new Google Analytics does. And they do this very well: -
Google Analytics Premium Going After Adobe’s Sitecatalyst
30 Sep 2011 | 3:44 pmWhile most Analytics vendors turned a little bit quite over the past few months, Google now popped up again with big news: Google Analytics Premium. The price tag is approx $150k/year, which is pretty much all the clients that Adobe’s Sitecatalyst is going after. Here are the features: Dedicated Customer Support 4hrs Data Freshness Custom reports in a few clicks Segmentation on the fly Attribution modelling Conversion values for all channels Live technical support
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Analytics Talk
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Google Analytics & Feedburner: A Love-Hate Relationship
25 Jan 2012 | 11:48 amI love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated content. Some people, like me, syndicate all of their content via RSS. But others will will only syndicated a snippet of content in the feed in hopes of driving people back to a website where the content lives. This is true for most publishers like Search Engine… -
Save Your Ass With Google Analytics Data Alerts
4 Jan 2012 | 9:44 amLet’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using alerts? If you’ve never used Google Analytics alerts they’re fairly simple to set up. You can find them in the Profile Settings. There are five things that you need to do to set up an alert: 1. Choose a profile to apply the alert to. 2. Select how often you want to monitor… -
Building a Mobile Ecommerce Dashboard in Google Analytics
13 Dec 2011 | 7:54 amRecently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if I could share more details on the dashboard. So here they are! My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile… -
The Google Analytics Social Data Hub – More than Meets the Eye?
8 Dec 2011 | 5:40 amGet ready for the Google Analytics Social Data Hub You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? Information about who is sharing your content, what content they are sharing, and how they’re sharing it. Basically everything you would want to know about someone talking about your business off of your site. I’ve… -
Going Google
1 Dec 2011 | 1:16 pmHi everyone, just a quick post to let you, the blog readers, know that I’ve gone Google. Starting in January I’ll be part of the Google Analytics team. I wrote a small post on the Cardinal Path blog, but wanted to reach everyone reading this blog and add a little more detail about what I’ll be doing. [ For those that saw the previous post, sorry for the duplicate content. ] Before I tell you about my new role, I want to take another opportunity to that the team at Cardinal Path. David, Alex, John, Corey and Dave (in no particular order) have assembled a fantastic team and…
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Web Analytics, Behavioral Targeting and Optimization by Anil Batra
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Analyzing and Optimizing Ad Campaigns – Part 1
24 Jan 2012 | 3:02 pmI am going to start this series of post with few questions for you. Here is some data pulled from a Web Analytics tool. This data is for a “Display Ad” campaign: Most of the web analysts today get the following view of display advertising from their Web Analytics tool. Looking at this data and some publicly available information they will get started on the analysis and recommendation. Though some other analysts will say, Wait… I need more information. Google Adwords has done such a great job in providing cost data and almost all of the analysts have dealt with some… -
Social Media Sentiment: Don’t Get Caught Up In Raw Counts
12 Jan 2012 | 2:49 pmAre you obsessing over the total number of mentions, number of positive mentions and negative mentions? If you are then you are not alone. This same issue came up recently while I was speaking on the subject of Social Media at a local event. One person got very concerned when I said that a lot of social media conversations are marked “Neutral” in most of the social media monitoring tools. The reason is that tools are not yet advanced enough to classify everything and so when in doubt the conversation is marked “Neutral” rather than “Positive” or “Negative” . So what do you do… -
One Awesome Web Analytics Tip: Think Beyond Web Analytics
5 Jan 2012 | 4:46 pmI am sure you have heard of a story about a guy lost his ring in a dark alley. It was really dark and he could not see anything, so he went to a nearby lamppost and started searching for his ring underneath it. When asked why he was looking for ring under the lamppost, he said “because it is bright here”. That’s what most of the web analyst do. Even when the problem might exist somewhere other than what their web analytics data can show majority of the web analytics folks just look at “Web Data” for the answers. Why? Because that’s all the data they have easy access too. It is… -
Cost of Advertising: CPM, CPC and eCPM Demystified
3 Jan 2012 | 10:30 pmThe purpose of this post is to clarify the terms CPM and CPC and also show how to convert from one model to the other. CPM CPM stands for Cost per 1000 Impressions (number of times the ad is shown) (M is Roman numeral for 1000). Generally display advertising (e.g. banners) is sold in CPM. If the ad is shown 1000 times the cost will be equal to 1 CPM price. For example, if a publisher charges $10 CPM, that means your ad will be shown 1000 times for $10. If your budget is say $10,000 then mean your ad will be shown 1,000,000 times ($10,000 *(1000/$10) ). Total Impressions = (Total Cost or… -
10 Conversion Optimization Posts You Must Read
28 Dec 2011 | 4:12 pmYou will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles. 5 Things That Could Be Hindering Your Conversions In this post I have…
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Occam's Razor by Avinash Kaushik
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The 2015 Digital Marketing Rule Book. Change or Perish.
9 Jan 2012 | 4:26 amIt is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future . Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. Awesome right? Now here's another surprise: These rules/insights/mind… -
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
12 Dec 2011 | 4:11 amWe have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine. In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what… -
Smarter Data Analysis of Google's https (not provided) change: 5 Steps
21 Nov 2011 | 4:22 amIt is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!). In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let's together make a smarter ecosystem. On board? Let's go…. In an effort… -
Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
31 Oct 2011 | 4:42 amData analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My hope is that you'll skip them if you are aware of them, and move on to making more important valuable mistakes. :) My plan is to wrap each tip with additional observations, context that will be of value even to those who have… -
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
10 Oct 2011 | 5:01 amI am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why break the rule? Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). The impact on the data side of the ecosystem is that…
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Adobe: Industry Insights
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Testing 101 - 5 disciplines to grow your testing program
23 Jan 2012 | 9:30 amThe beauty of any program or any skill is that no matter where you are, or what you have accomplished, you can always get better. There is no such thing as the perfect testing organization, or a perfect way to use data, which means there are always opportunities to grow and to get better. With that in mind, I want to present various skills and disciplines that will allow your program to grow no matter where you are at. If you have just started out, been testing for years, or are a massive optimization organization, there are always new ways to think and new skills to allow you to get more… -
Understanding the business value of social media
16 Jan 2012 | 11:41 amAt NBC Universal, researchers are taking the analysis of online video, social media, and media sharing well beyond the impact of one-to-one communications and gathering valuable, actionable business insights to help shape future digital strategies. “Social media offers clear advantages for developing more positive experiences and lasting relationships with our viewers and for reaching new audiences,” says Blandon Casenave, vice president of Digital Media Research at NBC Universal. “Using Adobe solutions, we can gather rich, actionable data that we can use to continually provide viewers… -
Why we do what we do: Fighting fear - Loss Aversion
16 Jan 2012 | 9:30 amOne of the challenges that just about any group new to testing has is trying to get buy-in and support from various other groups, usually with strong opposition from UX and branding teams, but also from just about any other group that interacts with the site. The largest reason for this is Loss Aversion, or “the disutility of giving up an object is greater than the utility associated with acquiring it.” To put simply, we get too caught up in what we lose that we miss what we gain. People fear the lack of control that opening up their ideas to analysis brings, and with that fear comes some… -
Adobe & the Complete Advertising Solution
15 Jan 2012 | 11:07 pmWith the acquisition of Efficient Frontier, along with Demdex and Auditude in the past year, Adobe has the components to deliver compelling and unified advertising solutions. Our customers can expect Adobe to simplify the crowded and confusing digital marketing landscape by delivering a seamless data flow aligned with technology, which will provide a host of capabilities to assist advertisers and publishers to compete in the expanding advertising market. Some of the key areas are: • Developing efficient media mixes • Creating high-value audience segments • Delivering dynamic ad creative… -
The Need for Speed
9 Jan 2012 | 9:30 amOne of the largest differentiators between starting, middling, and mature successful programs is the speed at which they can execute. The more you move, and the more efficiently that you move, the more value you get and the more you learn. You can’t get anything from running 100 bad tests, but if you have even a little discipline in your test design, then the faster you move, and the faster you can act on that data, then the more value you will receive and the greater your chance to learn and grow. If it takes you 2 months to just answer a simple business question, how can you expect to…
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WAA Blog
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A New Years Message from the WAA Chair of the Board: A 2012 Web Analytics Pledge
4 Jan 2012 | 9:00 amAs the New Year begins, I pledge to better myself by helping others more. As the old year fades into the past, I pledge to help grow the industry by being more inclusive and broadening my reach. As the daylight... -
Presidents Message: Occupy Analytics!
29 Nov 2011 | 2:24 pmThis November, I was in Philadelphia for the Annual Retreat of the WAA Board and the Philadelphia Symposium. Early one evening I went for a jog through the city. It was one of those perfect East Coast autumn evenings; cool... -
Presidents Message: Networking at the Symposiums
27 Oct 2011 | 9:00 amA few weeks ago I had the opportunity to witness first-hand one of the things that I love most about WAA. I originally joined WAA for a few reasons: to meet other analysts, to gain knowledge about the analytics discipline,... -
Career Development for Digital Analysts: Resources Available
19 Oct 2011 | 12:59 pmAre you a new analyst looking for a way into the digital analytics industry? An analyst looking for advice on how to grow in your role or be promoted? Looking for a new opportunity? For the past year, the WAA... -
From your President Peter Sanborn: WAA Officially Launches Local Chapter Program at Industry Meeting at eMetrics on 10/20/11
2 Oct 2011 | 9:30 pmIf you are someone who likes to "think globally but act locally", then you'll be excited to learn more about the WAA Local Chapter Program. I can speak to the benefits of the local chapter program personally as a WAA...
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Web Analytics Demystified
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Announcing the Analysis Exchange Scholarship
24 Jan 2012 | 2:28 amContinuing our long-standing efforts to support the broader digital measurement, analysis, and optimization community around the globe, I am incredibly happy to announce the creation of the Analysis Exchange Scholarship Fund. You can read the press release and learn more about the effort at the Analysis Exchange web site, but in an nutshell thanks to the generosity of ObservePoint and IQ Workforce we are now able to financially support Analysis Exchange member’s in their efforts to expand their web analytics horizons. What’s more, as soon as Jim Sterne heard about our efforts, he… -
Big News from Web Analytics Wednesday!
17 Jan 2012 | 12:57 pmJust a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be the gathering point for digital measurement practitioners and analysts around the globe. What these added sponsors mean to all of you is bigger budgets for Web Analytics Wednesday which we hope will lead to bigger and better gatherings. Whereas we typically limited… -
My New Year’s Resolutions, Demystified
9 Jan 2012 | 4:22 pmHappy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While I’m not much for making predictions I am a big fan of making resolutions, both personal and professional. Here are five high-level resolutions that Adam, John, and I have made for 2012: We resolve to continue to provide great value to our clients. A consulting business like ours is only as good as the value we provide on an ongoing basis. To that end, all of us are committed to working closely with all of our clients to ensure we deliver… -
The Evolution of Web Analytics Wednesday
11 Dec 2011 | 1:47 amI’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of the focus recently has been on ACCELERATE — the web analytics industry’s first free conference series — our efforts more will turn back to Analysis Exchange and Web Analytics Wednesday as we roll into 2012. I wanted to discuss the latter event. Since co-founding the event with June Dershewitz in 2005, Web Analytics Wednesday has impacted web analytics practitioners, consultants, and vendors around the globe. Since… -
Are you in Google+? We are!
27 Nov 2011 | 9:17 pmJust a quick note at the end of the Thanksgiving holiday to encourage those of you who are still using Google+ to go and circle our new brand page for Web Analytics Demystified: Circle Web Analytics Demystified in Google+ We have been sharing lots of information about our recent ACCELERATE conference in San Francisco. Moving forward we hope to share more “quick takes” and multimedia content in Google+ as well as hosting Hangouts with greater and greater regularity to discuss the key topics of the day. Anyway, I hope if you’re in the U.S. you had a relaxing Thanksgiving and…
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June Dershewitz on Web Analytics
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Analytics Resolutions for 2012
3 Jan 2012 | 1:38 amWinter break is a time for slacking. I'll admit, I've been binging on peppermint bark and Words with Friends. Winter break is also a time when we all pause to contemplate the year ahead. Although I'm not usually prone to new year's resolutions, I do have a short list of things I'd like to work on, professionally, over the next 12 months:1) Proactive, not reactiveIt's all too easy for an analytics group to assume a help desk role within their company. You tell us what you need, and we serve it up. It's much harder (but much more valuable) to proactively… -
Notes from the Tableau Customer Conference
26 Oct 2011 | 1:34 amLast week I attended the Tableau Customer Conference in Las Vegas. I'm not going to tell you what I did in Vegas (because, as they say, what happens in Vegas ....). Instead, I thought I'd share my conference notes. Fascinating. If you fancy yourself a data analyst, you probably know and love Tableau. It's like Excel on steroids. I've used the product off and on since 2006; although I'm not a power user at the moment, there are some pockets of great expertise within my company. Given my background, I attended the conference with two main objectives: 1) meet analysts… -
A Big Change
10 Mar 2011 | 10:00 amThroughout my career I’ve always enjoyed counseling fellow web analysts on professional development. Everyone wrestles with questions like: How can I get my start? What can I do to ensure positive momentum? Which opportunity would suit me best? Although I’ve helped so many of my peers navigate job changes, it’s always a humbling experience when I go through it for myself. I’ve left Semphonic Earlier this month I resigned from my position on the leadership team at Semphonic. Looking back over the past 3 ½ years, I feel very fortunate to have worked with such wonderful colleagues,… -
Web Analytics Conferences Worth Your Time
10 Feb 2011 | 2:24 pmHere's my ranked list of the best North American web analytics conferences: Top tier eMetrics SF and DC Semphonic X Change Omniture Summit Webtrends Engage Rising stars OMMA Metrics SF and NYC WAA Symposiums O'Reilly Strata Somewhere in the middle Coremetrics and Unica user conferences Google Analytics Certified Partner Summit (closed admission) OMS San Diego (this is their flagship; they also have smaller, regional ones) eMetrics elsewhere (they're not as large as the SF and DC events) Tangential but still interesting Predictive Analytics World Conversion Conference DMA… -
10 Must-Have Analytics Tools for Small Business: June's Picks
7 Jan 2011 | 5:53 pmI was recently one of several people interviewed for an Inc.com story about Web analytics tools for small business. My fellow contributors included industry thought leaders such as Bryan Eisenberg and Eric Peterson. The resulting article provided an excellent summary of our collective opinion. I’ve chosen to publish my personal top 10 list here so you can see the full range of my own recommendations. Taken together, the tools on my personal list cover the full palette of Web analytics: quantitative, qualitative, optimization and competitive analysis. I've also thrown in a couple of…
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web analytics - Google News
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Analytics startups sweep the field in IBM contest - GigaOm
27 Jan 2012 | 4:47 pmGigaOmAnalytics startups sweep the field in IBM contestGigaOmbased web analytics startup, said his company's prior relationship with Unica, which IBM bought in 2010, brought Localytics into IBM's orbit. That relationship is why Localytics entered the IBM SmartCamp competition rather than one of the other startup and more » -
Audience tracking grows easier, more powerful - Globe and Mail
26 Jan 2012 | 4:19 amGlobe and MailAudience tracking grows easier, more powerfulGlobe and MailEven if you're not a website designer or HTML5 aficionado, Web analytics are getting easier and more powerful all the time. In this Web Strategy series, we'll look at how audience measurement has changed and how small businesses can take advantage of and more » -
Tynt Deal Could Make 33Across Irresistible to Microsoft - E-Commerce Times
25 Jan 2012 | 2:32 pmVentureBeatTynt Deal Could Make 33Across Irresistible to MicrosoftE-Commerce TimesBy Rob Spiegel With the Tynt acquisition, 33Across is "looking to corner the market in Web advertising analytics," said tech analyst Rob Enderle. "Analytics are what drive advertising spend, and this combination and the ability to be stronger than 33Across Expands Social Ad Targeting With Tynt AcquisitionForbes33Across Acquires Venture-Backed Tynt MultimediaTechFinance33Across Acquires Social Publishing Giant TyntMarketWatch (press release)all 26 news articles » -
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions - Search Engine Watch
25 Jan 2012 | 6:14 amGoogle Analytics Alternatives: Hosted vs. Self-Hosted SolutionsSearch Engine WatchWhile Google Analytics has its own set of merits, there are drawbacks. Many people don't want to continue to feed Google more data – and this trend is growing. The face of the analytics world changed for many of the do-it-yourself web analytics Big Data Predictions for 2012Enterprise Irregularsall 2 news articles » -
Online Optimization Is the Focus of the Web Analytics Association Symposium in ... - MarketWatch (press release)
24 Jan 2012 | 1:31 pmOnline Optimization Is the Focus of the Web Analytics Association Symposium in MarketWatch (press release)WAKEFIELD, MA, Jan 24, 2012 (MARKETWIRE via COMTEX) -- The Web Analytics Association (WAA) will host a symposium in Austin, TX, from 1:00 to 7:00 pm on February 9, 2012. The theme of the event is "Best-in-Class Online Optimization," and the half-day and more »
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Google Analytics Blog
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PBS saves time with automated reports
26 Jan 2012 | 12:01 pmFor most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. For many, the only apparent solution is to manually export analytics data for each web property, then combine and compare that data to answer relevant business questions. It’s a slow and costly process and you spend most of your time creating reports instead of carrying out meaningful analysis. The Public Broadcasting… -
Update to Search Engine Optimization reports
25 Jan 2012 | 4:10 pmIn October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means. Based on their research, the answer to the question "What is your rank in search results?" is the first position of a link to your site. Previously we reported the average position of all links to your site. Now your Google Analytics reports will be updated to… -
A new initiative connects analysts with non-profits
24 Jan 2012 | 7:17 pmThe Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. In the right hands, technologies like Google Analytics can do great things, but unfortunately not every organization is able to hire resources to dedicate to web analytics. What’s more, there are thousands… -
Google’s updated privacy policy - what it means for Google Analytics users
24 Jan 2012 | 3:46 pmYou may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with information from other services - helping us treat you as a single user across all our products. (To read more about the new privacy policy, check out the Official Google Blog post here.) We know you… -
The End of an Era for Urchin Software
20 Jan 2012 | 3:30 pmWhen I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, it made the intangible packets of traffic flying invisibly all over the world very tangible. Within a few short years, we built a successful business based on Urchin and “Urchin on Demand”, an…
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Web Analytics World: Online Marketing & Analytics
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The Electronic Communications Privacy Act (ECPA) Applies to Any Data Stored in the USA
27 Jan 2012 | 5:59 amThe US Court of Appeals has ruled that the ECPA, an American law, protects the data of non-USA citizens when their data is stored on servers in the USA. Suzlon Case Korean firm, Suzlon Energy Ltd, wanted Microsoft to disclose email -
How does Google make money? 2011 Revenue Infographic
24 Jan 2012 | 7:40 amWe know that digital marketing has turned traditional marketing models upside down however has the global economic backdrop affected the trends? Who has been spending online marketing budget and on what? To understand how Google makes mone -
Basics of Debugging Google Analytics Code: GA Chrome Debugger and other tools
20 Jan 2012 | 5:23 amIs that Virtual Pageview really being sent to Google Analytics when someone submits my registration form? Does the Event Tracking Call for outbound links get to GA in time before the visitor has left my website? Why do I not get any data for clicks -
New Video Tutorials – Using Google Analytics to track on-site campaigns
17 Jan 2012 | 8:31 amWe learn so much by reading, but humans are visual creatures, and there are times when a video makes learning a new point easier to understand. In essence you're watching over someone's shoulder, albeit remotely, as they walk you through the infor -
Predictive Analytics World Conference – 15% Discount code for our Readers
13 Jan 2012 | 9:00 amWant to optimise your business performance by predicatively scoring customers, establishing new opportunities and seeing real examples of how predictive modelling is employed? Predictive Analytics World are in San Francisco Marc
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web analytics - Google Blog Search
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#2889 (Piwik opt-out iframe & Data privacy) – Piwik Web Analytics
27 Jan 2012 | 5:07 pmQuick explanation that Piwik is a web analytics software; that the logs are stored for N months; (that IP is anonymized when at least 2 bytes are anonymized) ... Maybe we could provide also a link to the Piwik Privacy policy. Or would it be better -
The Electronic Communications Privacy Act … – Web Analytics ...
27 Jan 2012 | 4:35 pmThe Electronic Communications Privacy Act … -- Web Analytics World 10 hours ago … The US Court of Appeals has ruled that the ECPA, an American law, protects the data of non-USA citizens when their data is stored on -
Web Analytics and Metrics – Boosting Your Web Presence | Website ...
27 Jan 2012 | 10:21 amToday web analytics and metrics is added about tracking user behavior than hits on a page. By belief web analytics and metrics, one can analyze the areas aural your web acreage that crave improvement. It additionally helps online business -
The Electronic Communications Privacy Act ... - Web Analytics World
27 Jan 2012 | 5:59 amThe US Court of Appeals has ruled that the ECPA, an American law, protects the data of non-USA citizens when their data is stored on servers in the USA. -
Hit Counter – Web Analytics Produced Simple – Fast Ways to Take a ...
27 Jan 2012 | 4:49 amWithin the busy globe of today's internet marketing environment, it could be super easy to get confused about what numerous terms imply. more information One RFP may ask for “uniques,” and perhaps your analytics plan
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Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics
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@Synthesio book signing @thehospitalclub Jan 25th, 2012
27 Jan 2012 | 9:37 amI got permission to share the presentation I gave earlier this week to a small audience at the invitation of @synthesio, who I’m really glad to have had the opportunity to present to, and to share my point of view (POV) on social analytics. Synthesio contributed the largest case study in the book, on the [...] -
Heading to London and Web Journal – Jan 15-22nd 2012
22 Jan 2012 | 5:32 pmUpdates: Just published an article on True Political Supporters vs. The Bots at AllAnalytics.com, timely given the recent campaign results from South Carolina; however, I’m not of the opinion the results, this time, are particularly meaningful. As the article I wrote puts forward, Social Analytics today, offers much more traction on what can be tracked [...] -
Interviewed on The Literally Social Show
19 Jan 2012 | 12:53 amI was interviewed last week on the Literally Social Show by Lori Randall Stradtman – wish I could embed the podcast here – but you’ll need to go to the site. If there’s one thing I have to own up to – it’s the need to have a better, noise canceling headset – and the [...] -
New Thoughts, Plus a couple of Events and upcoming Webinars, and Web Journal – Jan 10th – 17th
18 Jan 2012 | 6:44 pmA massive amount of brain work has hit me – so much – that I have all I can do to compete it – and that is why I haven’t posted here as much as I’d like. I noticed certain processes, gathering information, working with clients, working on decks for presentations, and so on is [...] -
Keynote Speaker at the Asia Pacific ICT Summit in Singapore – Success with Digital Engagement
16 Jan 2012 | 1:11 pmA friend in Singapore sent me this newspaper clipping this morning – it turns out that I am speaking in Singapore in Mid March at the SITF (Singapore Infocomm Technology Federation), but I didn’t know I was going to be the Keynote Speaker – Ha! … …. I’m not even going to bother to [...]
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Google Analytics, SEO, Social Media and PPC blog » Blog
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How to Track Conversions for Both Internal and External Campaigns
26 Jan 2012 | 7:50 amTweetAfter you learn about campaign tagging for Google Analytics, you may be excited that you can add all that extra information to a simple little link – so excited that you want to put campaign tags on every kind of promotional link that leads to a web page on your site. But there’s one kind of link that should never get campaign tags. You should never put GA campaign tags on internal banners or on-site promotions that lead from one page of your site to another. Why You Shouldn’t Use GA Campaign Tags for Internal Promotions Imagine this sample scenario: A visitor clicks an… -
What Does Google’s “Page Layout” Algorithm Update Mean for My Site?
24 Jan 2012 | 7:50 amTweetGoogle’s most recent search algorithm update – dubbed the “page layout” algorithm change – focuses to punish websites whose content is pushed below-the-fold by multiple advertisements. While the forecasted number of searches affected is less than 1%, it’s never a bad idea to use an algorithm update as an opportunity to take a step back and examine your site’s search engine friendliness and usability. It is not an occasion to panic, however. Chances are that your site complies with the updated page layout standard. If it doesn’t, it would be… -
Who Are These People Visiting My Website?
23 Jan 2012 | 7:00 amTweetThis is part 3 of a multi-part series on increasing conversions from your website traffic. If you haven’t already, you should read part one, which introduces the Infinite Conversion Loop. And Part Two which gets your Analytics in order. Now that you have high confidence in your Analytics, let’s discuss the next step of the Infinite Conversion Loop, identifying your visitors. The first thing to understand when you are trying to improve your conversion rate is that not all visitors are created equal, which is why simply looking at your overall traffic numbers is an empty metric. On… -
6 Ways Brands Can Rock Pinterest
18 Jan 2012 | 9:50 amTweet This article was originally published in Social Times. Pinterest was one of the most heavily trafficked social media networks of 2011, which was surprising to many because its rise to success was a quiet one. Pinterest is a form of social bookmarking where users pin different images and YouTube videos from across the web to boards they’ve created based on a subject area of their liking. For instance, you can create a board entitled Best Places on Earth and then pin images of island getaways, beautiful landscapes or whatever images you think fit this board best. Your boards are… -
5 Reasons You Should Use Separate AdWords Accounts
17 Jan 2012 | 3:44 pmTweet Many advertisers overlook the option of (and benefits to) managing their Paid Search efforts through more than one AdWords account. While the initial effort needed for splitting up an existing account or setting up multiple accounts may seem tedious, it can be done quicker and easier than you might think (and the benefits to account management can be great). Here are five reasons you should consider operating through multiple AdWords accounts as opposed to just one: 1. Budgeting/Strategies This situation is often very common, as many advertisers will designate different…
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webanalytics at Yahoo! Groups
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Re: What tools do you use to track your Analytics on the go?
28 Jan 2012 | 3:58 amI think tracking analytics on a mobile app is a little OCD. There's nothing you're going to be able to do until you get in front of a laptop anyhow in terms of -
[JOB] Analyst/Sr. Analyst - Web Analytics, AT&T Interactive in Glend
28 Jan 2012 | 3:58 amHi, We're hiring an Analyst or Sr. Analyst - Web Analytics on my team at AT&T Interactive in Glendale, CA. Listing: -
[JOB] JOBS -Nordstrom Seattle
28 Jan 2012 | 3:57 amGreetings all, Due to the expansion on our eCommerce Team, Nordstrom is look for some talented web analytics folks. Nordstrom consistently (okay always) ranks -
Re: [Adobe DMS] SiteCatalyst Marketing Channels vs. Campaigns-Tracki
28 Jan 2012 | 3:57 amMarketing Channels are useful so that you don't have to use SAINT. If you have a process you are comfortable with, I wouldn't change it unless you perceive -
Re: [Adobe DMS] Excel Client vs. Report Builder
28 Jan 2012 | 3:57 amNo, there's a significant cost difference. Excel Client licenses used to cost $50 per license, whereas the list price for Report Builder is $3500 or so per
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All Web Analytics Demystified Blogs
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Announcing the Analysis Exchange Scholarship
24 Jan 2012 | 2:28 amContinuing our long-standing efforts to support the broader digital measurement, analysis, and optimization community around the globe, I am incredibly happy to announce the creation of the Analysis Exchange Scholarship Fund. You can read the press release and learn more about the effort at the Analysis Exchange web site, but in an nutshell thanks to the generosity of ObservePoint and IQ Workforce we are now able to financially support Analysis Exchange member’s in their efforts to expand their web analytics horizons. What’s more, as soon as Jim Sterne heard about our efforts, he… -
Internal Search Position Placement [Omniture]
23 Jan 2012 | 4:00 amWhen it comes to searching on the Internet, where a particular search result appears in the list of results can make an enormous difference. Companies pay big bucks to SEM and SEO experts to tell them how they can be ranked higher for specific search keywords. While you cannot control all that happens to you on Google or Bing, when it comes to your own website, you have more control over which internal search results you choose to show to your visitors. In the past, I have shown several ways to track what is happening with your internal search, but in this post, I will explore a new internal… -
Big News from Web Analytics Wednesday!
17 Jan 2012 | 12:57 pmJust a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be the gathering point for digital measurement practitioners and analysts around the globe. What these added sponsors mean to all of you is bigger budgets for Web Analytics Wednesday which we hope will lead to bigger and better gatherings. Whereas we typically limited… -
My New Year’s Resolutions, Demystified
9 Jan 2012 | 4:22 pmHappy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While I’m not much for making predictions I am a big fan of making resolutions, both personal and professional. Here are five high-level resolutions that Adam, John, and I have made for 2012: We resolve to continue to provide great value to our clients. A consulting business like ours is only as good as the value we provide on an ongoing basis. To that end, all of us are committed to working closely with all of our clients to ensure we deliver… -
Integrating SiteCatalyst & Tealeaf
9 Jan 2012 | 4:00 amIn the past, I have written about ways to integrate SiteCatalyst with other tools including Voice of Customer, CRM, etc… In this post, I will discuss how SiteCatalyst can be integrated with Tealeaf and how to implement the integration. This post was inspired and co-written by my friend Ryan Ekins who used to work at Omniture and now works at Tealeaf. About Tealeaf For those of you unfamiliar with Tealeaf, it is a software product in the Customer Experience Management space. One key feature that I will highlight in this post is that Tealeaf customers can use their set of products to record…
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Webtrends Blog
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Success for Negative Keywords
20 Jan 2012 | 11:12 amI’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products. One variation of this is looking at your organic search report to improve your PPC campaigns. Let’s look at an example. Say our company sells bunny boots (real item, not rabbit feet). So we have “Bunny” and “Boots” as our PPC words. Looking at our search key word report we see:… -
Why Buy The Cow When You Can Get The Organic Milk For Free?
17 Jan 2012 | 5:58 pmAt a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it may not be the right tactic for every business, it is important to understand the advantages before deciding against it. Here are 5 reasons why you should consider bidding on your brand’s search terms: 1.Greener Pastures – Buying paid… -
How to Use Broad Match Modifier
17 Jan 2012 | 11:26 amThe broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more words in a broad match keyword. When a user does a search, the + symbol followed by the keyword(s), must appear exactly in the search. Words such as the, of, a, in, for, or, an, etc… does not need a modifier and people usually do not type these words when searching. If… -
CMOs Need To Change How They Communicate To Their Fans In 2012
16 Jan 2012 | 5:21 amThe CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought. The biggest takeaway is that brands are struggling to fully integrate social media into their multi-channel strategies and consumers are demanding more from brands on Facebook. Marketers say they are concerned with not having social media resources and are still trying to figure out the… -
CES 2012 – It’s a Wrap
13 Jan 2012 | 12:20 pmIt’s over. It’s time for complete exhaustion to set in. CE executives around the world are now looking to recover from the miles of walking they’ve logged, and damage they’ve done to their livers. Lucky for them, we’re coming up on a 3-day weekend here in the U.S. CES 2012 proved to be predictable but interesting, with some impressive products on display: TVs of every flavor: 3D, OLED, crystal LED, thin LED; tablets galore; ultrabooks with some major chops; and smartphones, cameras, and gaming devices that will make plenty of wish lists. Brand Buzz* Like most years, the major CE…
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E-Nor Blog - Marketing Optimization and Google Analytics
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Analytics Training and Great Networking Opportunities Coming to San Francisco
20 Jan 2012 | 3:13 pmYou don’t want to miss out on these upcoming analytics training and networking events, which are coming to the San Francisco Bay Area in March. We have some promotional codes for you to use when you register and we encourage you to take advantage. It will be an amazing opportunity to meet some of the greatest minds in the analytics and optimization industry, listen to success stories, share your thoughts with vendors and consultants and network with practitioners. eMetrics Marketing Optimization Summit - March 4-9, 2012, San Francisco, CA Leveraging Customer Data to Drive Business… -
5 Tips for Web Analytics New Year’s Resolutions
29 Dec 2011 | 3:05 pmDo you know that about half of all American adults say they are somewhat likely to make a New Year’s resolution? It goes without saying that most New Year’s resolutions are easier said than done, but we amazingly commit every year to sit and write these resolutions with the hope to change ourselves to be better individuals. It is amazing to see that every year my gym gets over packed with people whose New Year’s resolutions are to get in shape and lose weight. Unfortunately, most of these people will disappear by the end of January and we might see them back in the year… -
Nurturing the Click – 10 Tips On Building Effective Landing Pages
29 Nov 2011 | 5:01 pmImagine you’re a used car salesman. I know, you’re disgusted and feel like taking a shower now, but humor me. A customer who has been searching for a Toyota Camry comes to your car lot because he saw your flashing sign for just that – a great deal on a Toyota Camry. You tell him, “Sure!” and point him in the direction of the entire car lot. “Find it yourself!” Do you think you’ll close that sale? How about imagine he walks through the lot with your Toyota deal in his mind, but you have salesmen calling him over trying to… -
Facebook Marketing Bootcamp – Insights & Optimization
17 Nov 2011 | 2:22 pmFor the last couple weeks, I’ve been attending the Facebook Marketing Bootcamp and summarizing their webinars. As I’ve said before, if you’re just getting into Facebook and Social Marketing or need an in-depth refresher – there is some great information in these webinars. While we usually look to “industry experts” for tips, the benefit of this is not only do they give best practices on how to effectively market your business using Facebook pages and their Ads platform, but since they are the creators, they can answer any basic questions people have about… -
E-Nor is a Google Analytics Premium Authorized Reseller!
16 Nov 2011 | 5:52 pmToday we announced our fifth strategic agreement with Google, enhancing E-Nor’s enterprise service offerings to include Google Analytics Premium. This is exciting news we wanted to share with you. Google Analytics Premium, a paid analytics offering, contains more processing power, advanced analysis tools, and dedicated support. This new offering is a welcome addition to the already awesome features available in the Google Analytics Standard Edition – awesome just got super awesome! Both Premium and Standard Editions of Google Analytics will receive many great feature enhancements going…
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Visual Revenue
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Investing $1.7M into the Data Driven Newsroom
26 Jan 2012 | 11:55 amWe are in the midst of building the “Bloomberg Terminal” of the News Room and we are extremely happy to announce IA Ventures and Softbank as new investors alongside our current shareholders. We provide real-time recommendations to Editors across the globe on what stories to promote where and for how long on their homepages – and we are very eager to put our new capital to work against our vision of the data driven news room of the future. Today, we are hiring the following really smart people and would love to speak to you if you want to participate in this exciting chapter for the… -
PRESS RELEASE: Visual Revenue Inc. Secures $1.7M Series A Funding
26 Jan 2012 | 11:54 amInvestment to Expand Team and Continue Drive to Become the ‘Bloomberg Terminal of the Newsroom.’ New York, NY, January 26th 2012 - Visual Revenue Inc., the market leader in predictive analytics for online publishers, today announced that it has secured $1.7M in funding led by IA Ventures and Softbank and joined by our current shareholders. This investment will primarily be used for aggressively expanding the existing team. Visual Revenue is currently looking for smart folks to fill the following positions: Front End Engineers, Back End Engineers, Lead UX/UI Designer, Customer Engagement… -
PRESS RELEASE: Finland’s Leading Business and Financial News Website Deploys Visual Revenue
11 Jan 2012 | 7:33 amI’m extremely pleased to welcome Kauppalehti.fi as our first customer of 2012! The following is the official press release that went out this morning. http://www.prweb.com/releases/2012/1/prweb9080127.htm Visual Revenue, Inc. today announced that Kauppalehti.fi have subscribed to its Homepage Decision Support Platform. The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online… -
Editors must Reduce Choices Dramatically or Deploy Technology
10 Jan 2012 | 11:38 amClay Shirky posted a somewhat lengthy response to the Confidence Game essay published by Dean Starkman – and in his response you find the following very interesting set of paragraphs that relate to front page programming for Editors: Institutions reduce the choices available to their members. (This is Ronald Coase’s famous argument about transaction costs.) This reduction allows better focus on the remaining choices they face. The editors meet every afternoon to discuss the front page. They have to decide whether to put the Mayor’s gaffe there or in Metro, whether to run the picture of… -
Taking a job at Visual Revenue requires you to sign a PLEDGE!
2 Jan 2012 | 12:12 pmHappy New Year folks! Great New Year actually; we started the day off with signing up a new publisher for our Homepage Editing Platform. We ended last year on a set of high notes as well, from product launches to signing up distinguished publishers like Borsen. This brings me to this year where we’re expanding the team and are currently looking for SUPER smart Front end and Back end Engineers, as well as more killer Sales talent together with loving Account Directors (/Jobs). We’ll ask any new employee to sign the usual lawyer-ish documents that doesn’t really do much else than…
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Web Analytics Blog by Sameer Khan
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Top 10 Reason to join Rackspace as a Senior Web Analyst
11 Jan 2012 | 11:35 amWe are hiring a senior web analyst here at Rackspace US, Inc. (San Antonio & Austin, TX locations). This is a great opportunity to become a part of one of the most talented online marketing groups in the technology industry. I have been at Rackspace for three years, and I enjoyed every second of it. [ Read More ]Top 10 Reason to join Rackspace as a Senior Web Analyst is a post from: Key Web Metrics & Web Analytics Blog -
Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I
20 Nov 2011 | 6:47 pmWeb analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web analyst to think beyond the [ Read More ]Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I is a post from: Key Web Metrics & Web Analytics Blog -
How to Overcome Google’s Latest Privacy Update a.k.a SSL search
25 Oct 2011 | 1:45 amAs you may know, Google recently turned the analytics and SEO industry upside down with their latest privacy campaign. The change in privacy has caused a stir on the web and social sphere. Everyone from SEO thought leader Rand Fishkin to Google Analytics evangelist Avinash Kaushik is talking about it. Let’s discuss in detail the [ Read More ]How to Overcome Google’s Latest Privacy Update a.k.a SSL search is a post from: Key Web Metrics & Web Analytics Blog -
Real Time Analytics, SEO Analytics and more
6 Oct 2011 | 9:45 pmKudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the enterprise analytics field but with [ Read More ]Real Time Analytics, SEO Analytics and more is a post from: Key Web Metrics & Web Analytics Blog -
Responsibilities of an Enterprise Web Analyst
28 Aug 2011 | 9:02 pmIn my previous post, we discussed the importance of enterprise analytics. In this post, we will talk about the key responsibilities of an enterprise web analyst. With new advancement and technological improvements in how web traffic is measured the role of an enterprise web analyst has changed. Web analyst is not about just reporting data. [ Read More ]Responsibilities of an Enterprise Web Analyst is a post from: Key Web Metrics & Web Analytics Blog
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SiteFox
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Politics, Small Businesses, and You…
24 Jan 2012 | 6:00 amWe don’t often talk about politics here, but we came across this awesome infographic that is definitely useful for all small business owners. If you’re not sure who you’re voting for this year, check out the infographic below to see how each candidate stands on small business issues. I’m sure it will change and hopefully we’ll get some updates. In the mean time check it out and let me know what you think. How much of an impact does the candidate’s stance on small business issues impact your choice? Credit: FastUpFront – Business Loans Made Easy. -
The Ultimate Small Business Marketing Guide [Free Download]
9 Jan 2012 | 6:00 amLet’s face it. Online marketing is difficult to understand and even harder to execute successfully. There’s so much talk about using Facebook and Twitter or having a conversation with your customers. How are you, a small business owner, supposed to find the time to learn all the in’s and out’s of online marketing? That’s why we put together the SiteFox Marketing Guide. It’s a 99-page guide that explains exactly what you need to know about marketing your business online. It also includes a set of action plans to help you execute a successful online marketing… -
Definitive Guide to Word of Mouth Marketing
22 Dec 2011 | 11:16 amThink back to a time you had a problem you needed solved. How’d you find the business you’re using now? Most likely you did one of two things: searched a business directory (maybe online) OR you asked a friend for a recommendation. Having people recommend your business is the basis of word of mouth marketing. It’s doing something so memorable that people talk about you; it’s tied to customer service, viral marketing, and just being a business people like working with. How are you maximizing your word of mouth marketing? What are you doing to make sure people talk about… -
Our Marketing Tracking Document [Free Download]
20 Dec 2011 | 1:00 amWhen we first started marketing SiteFox, we realized that it wasn’t all about big marketing campaigns or messaging programs. We quickly learned that it was really about maximizing our returns from each channel. One of the things we did early on was setup a document to track each channel and gauge its efficiency for registering new clients. The efficiency is based off a number we derived after deciding on how much of our revenue we wanted to invest in marketing. We’ve been using the spreadsheet for a while now and it’s really helped us strategically invest money in ways that… -
Dos and Don’ts for Your Small Business Newsletter
15 Dec 2011 | 6:00 amAlthough social media gets all the buzz, email marketing still continues to be an extremely lucrative marketing channel. Businesses are continuing to grow their email lists and connecting with consumers through their newsletters. Making sure you’re creating an active newsletter list directly effects your revenue from your emails. Following a few core rules will make sure you get the most from your list and keep your subscribers happy and opening your emails. Do: Use a Professional Template The first tip is to use a professional template. You’ll notice that a lot of people use the plain…
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The Invesp Blog: E-commerce and Landing page Optimization
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Social Networking Statistics and Trends [Infographic]
26 Jan 2012 | 9:04 amCheck our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more. Infographic by- Conversion Rate Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Rate Optimization Company Invesp There are more than 1.2 Billion Social Networking users in the World. 82% of… -
Webinar: Preparing Your Website For The Holiday Rush
25 Oct 2011 | 4:16 pmNote: If you attend our webinars, you know that seating runs out very quick. We will limit registration to the first 100 participants. Register for our upcoming CRO webinar: Preparing Your Website For The Holiday Rush. Date: Thursday, November 11th, 2011 Time: 12:00 PM – 1:00 PM EDT The holiday season in 2011 is going to be challenging. Customers are worried about buying items in uncertain economy. This webinar will discuss: How do you prepare your website to covert more of your visitors into customers? How do you use incentives correctly on the site? Limited Seating. We can only… -
Ecommerce Research: Optimizing Product Pages
19 Sep 2011 | 12:57 pmRegister for our upcoming ecommerce conversion optimization webinar: Optimizing Product Pages. Date: Thursday, October 6, 2011 Time: 12:00 PM – 1:00 PM EDT Whether your company offers 10 or 10,000 products online, the product page must persuade visitors to click on the add to cart button. Discover: How do you measure the effectiveness of your product pages? What does analytics tell you about your product pages? How to utilize incentives on product pages? Do social media icons help conversions on a product page? What are some of the winning product page designs? *** PLUS: Live… -
How Big is Blogosphere [Infographic]
12 Sep 2011 | 12:20 pmThe Blogosphere is growing at rapid pace. Blogging these days is not just about sharing content. Its much more than that. Its about Analytics, trends, social networking traffic, revenues and lot more. Our infographic “How Big is Blogosphere” will be covering some interesting facts about Blogging World. Infographic by- Conversion Rate Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Rate Optimization Company Invesp Did You Know That According to BlogPulse, there were more than 164 Million Blogs in… -
How Big Is E-commerce Industry
18 Jul 2011 | 1:46 pmThe e-commerce sector has continued its double-digit growth year over year. And to make it easy for you to understand the growth of e-commerce industry in US and all across the world. We’ve created an infographic “How big is E-commerce” that will cover some interesting facts about the E-commerce industry, its growth and latest trends. Infographic by- Conversion Optimization Company Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by – Conversion Optimization Company Invesp Did You Know That In 1979 – Michael Aldrich…
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Measuring Success
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A 10-Point Check List to Setup Your Google Analytics Properly
3 Jan 2012 | 11:32 amA good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy. Our conclusion was, that is difficult to get even the richest of companies to invest in a product that is free. The perception is that everything else that is required to make it “work” i.e. all of the above, should also be free. Of course the new GA Premium product changes this a great deal – though that is very much aimed at large enterprises i.e. Fortune 500… -
Should you pay $150,000 for your web analytics tool?
15 Nov 2011 | 3:17 amLets face it, free is a great price point and the free version of Google Analytics is a great product. In fact, there are numerous multi-national companies using Google Analytics – not because they can’t afford a paid-for tool, but simply because is it good. Allowing them to easily visualise content and assimilate insights quickly. So why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently: “One thing that would be great to cover in our meeting, is the value of the Premium product for us. -
Google Analytics Book – 3rd edition due
26 Oct 2011 | 8:35 amAs you may have noticed I have not been particularly active when it comes to blogging recently. Essentially this autumn I have been busy writing the third edition of Advanced Web Metrics with Google Analytics. I am about 2/3 of the way through with the plan to finish before Christmas and have the book ready for Feb 2012 (note new cove colours!). As you may know, my aim with these books has always been to give the reader a thorough understanding of web analytics, from a practitioners point of view, using Google Analytics as the tool of choice. There are lots of details (the book is called… -
Organic search terms blocked by Google
19 Oct 2011 | 5:38 amAn odd announcement form the GA product team was made last night that affects all users of web analytics tools: When a signed in user visits your site from an organic Google search, Google Analytics will no longer report the query terms that the user searched on to reach your site. – Full announcement That’s a BIG change! Essentially marketers will no longer be able to view the keywords used by visitors that come from Google organic search in their web analytics reports (the fact they came from a Google organic search is still shown). The rational for this, as the announcement… -
Want to work with Brian Clifton? Google Analytics Account Manager, Sweden
26 Sep 2011 | 5:02 amMy company is looking for a smart GA person to join the Swedish office and work with me as a Google Analytics Account Manager. If you have the experience and enthusiasm please take a look at: www.ga-experts.com/join-us.php No related posts. © Brian Clifton for Measuring Success, 2011. | Permalink | No comment | Add to del.icio.us Post tags:
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Web Analytics India
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Engaging Facebook Fans with Posts!
18 Jan 2012 | 4:05 amA service provider in India has recently partnered with Facebook to launch a new “Facebook Phone”. It gives users affordable pre-paid and post-paid plans to surf, upload pictures/videos, update status messages and chat with their Facebook friends. If you are guessing that am going to tell you about the benefits of having a Facebook Fan page, then you are wrong. I’m sure all the enterprises already own a Facebook page and have a fair share of fans. They constantly update the page with status messages, photos and videos. The posts get tons of likes and comments. You are familiar with… -
Using Google Analytics to reduce PPC charges
12 Jan 2012 | 4:24 amAre you tired of spending a lot of money on keywords to drive traffic to your site? Well the solution to this can be as simple as just closely monitoring your Google Analytics data. This data can help you lessen your expenses when you are bidding your keywords in Google Ad words. Let me show you how this can be done: 1. Begin by logging in to your Google Analytics account. 2. Go to ‘Traffic Sources‘ and run the ‘Keywords Report‘. Since we are concentrating on reducing the PPC cost lets concentrate only on the Natural Keywords report. 3. Did you know that long keywords… -
Tracking QR Codes with Google Analytics
4 Jan 2012 | 5:35 amMeasuring online marketing campaigns was always possible but measurement of offline marketing to understand how it affects the online visibility of a particular company was a challenge. But now this gap is almost filled by the introduction of QR codes, seen by most of us in magazines, newspapers, TV commercials etc. QR code or “quick response” is the code which can be easily scanned by mobile devices and quickly direct the person to the required website. This code helps in accessing the resource instantly. This way we can measure how offline campaign is leading traffic to online… -
Measurement Plan and Campaign Analytics
14 Dec 2011 | 6:47 amBig enterprises that run massive campaigns end up making a crucial mistake at the very beginning and that mistake is not making a measurement plan for the campaign. At the end of each campaign, the stakeholders are drowned with reports from marketing, sales, merchandising and campaign managers. They are flooded with all kinds of metrics like CTR, CPC, visits, video views, photo uploads, discount coupon downloads, Facebook fans, Twitter mentions…. the metrics and reports are never ending and none of them tell you in plain simple language if your campaign was a hit or not! -
Why Analytics and Adwords Conversions differ?
8 Dec 2011 | 5:23 amEvery month after I send the monthly report to my client he always comes up with one question, “Can you please see why Analytics and AdWords are reporting different numbers for PPC leads? Which one is correct and what is causing this discrepancy?” I am sure this question would have crossed through many of our minds too. Due to several reasons, data collected by javascript and cookie creation cannot be 100% correct. There can be many possibilities here. Before knowing this let’s clear up on some basics: -What is Google AdWords Conversion Tracking and how it works? Google AdWords…
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Analytics Review
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3 Really Handy Google Analytics Dashboard Widgets
18 Jan 2012 | 3:43 pmMy colleague Ryan wrote a great primer on building Google Analytics Dashboards a while back. Today, I wanted to take that a step further and call out some custom dashboard widgets that are really useful – above and beyond the canned widgets that Google provides. Non-Branded Organic Search Widget Non-Branded Organic traffic is one [...] -
6 Ways to Simplify Google Analytics Visitors Flow
7 Dec 2011 | 1:44 amWe had an early look at Google Analytics Visitors Flow before it was released. And now that it’s actually here, it has the potential to be both amazingly useful and amazingly confusing. Once you get upwards of a few hundred visits on a given segment that you’re visualizing, the flowing tendrils of analysis [...] -
Crazy Egg Review – Website Heat Mapping
19 Nov 2011 | 12:40 amTracking site usage in Google Analytics is great. Tracking goals are great. But when you’re evaluating the performance of a page, sometimes the best consideration is visual, not numerical. That’s where Crazy Egg comes in. Crazy Egg Setup Crazy Egg is crazy simple. Enter your page URL, put a lightweight JavaScript block before the [...] -
Google Analytics Dashboards – An Introduction
11 Nov 2011 | 5:58 pmGoogle Analytics Dashboards allow you to see several different important metrics at once in a specific profile. Depending on which metrics you are concerned with based on your prerogative (copywriting, SEO, paid search, etc.), you’ll be able to see several in one page that gives you a snapshot of “the big picture.” Here’s an [...] -
Google Analytics Flow Analysis – Early Insights
11 Nov 2011 | 5:26 pmAbout a month ago I was at the Conversion Conference in NYC. At the same time, there were 5 other conferences being held at the same facility as part of the Data Driven Business Week, one of these was a Google Analytics Users’ Great Event (Gauge). Sure, I probably should have been attending Gauge, [...]
