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  • Remarketing Lists for Search Ads, Powered by Google Analytics

    Google Analytics Blog
    Adam Singer
    25 Jun 2015 | 8:33 am
    Today we’re excited to announce you can use audiences (previously remarketing lists) created in Google Analytics to reach your customers on Google Search, with no tagging changes required. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors' past activity on your website Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and…
  • Career Change Tactics to Steal My Digital Marketing Job

    LunaMetrics » Blog
    Andrew Garberson
    22 Jun 2015 | 11:04 am
    Running a marathon. Speaking a foreign language. Learning to juggle. All of these things are likely easier than changing a career. That is especially true in digital marketing, where aspiring applicants must hit the equivalent of a moving target because the industry changes so quickly. Do you want my job? Here is the blueprint to take it. But beware that I am doing these things, too, so you might have to settle for working with me. Make up for a lack of experience by marketing yourself. Personal websites are a fantastic way to prove that you know essential digital marketing concepts.
  • Website Testing 101: A/B vs. Multivariate Testing

    Webtrends.com
    Maxwell Spector
    24 Jun 2015 | 9:00 am
    If you’re a marketer, you’re probably familiar with this conversation (or one much like it): “Hey, our homepage is getting pretty boring. Let’s make some changes. I think we need a new image for our hero. And what about updating the color of that button? I think green would look better.” Another colleague: “Yeah, I think we should add a customer testimonial at the bottom, too. That will really help sales.” We all have a lot of ideas about how to make our websites better. But in this age of amazing technology, there’s no reason we should be driven by personal opinions, i.e.
  • awesomeness and michael kors australia online

    All Web Analytics Demystified Blogs
    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
  • CMOs: Three Major Roadblocks to Insights

    Digital Marketing and Analytics by Anil Batra
    Anil Batra
    22 Jun 2015 | 10:59 pm
    Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights to be very valuable. Insights teams will make the best out of what they have available but you will get far better insights if you spend little time with them to understand what they need and help them with these for major roadblocks.Data Sources and Collection – Insights team has identified the data sources required for them to provide great insights, the data is all there either available internally or externally. The big challenges comes when the…
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    SemAngel

  • Nailing 5 Theses to the Door of the Big Data Church

    SEMangel
    13 Jun 2015 | 10:59 am
    Last Friday I took part in the DAA’s latest version of Ask Anything where DAA Members can send in questions and the designated responder (me for the day) does his or her best to say something sensible in return. At the end of the day, Jim Sterne sent in a final question on the role of the analytics warehouse and machine learning that I simply couldn’t resist expanding into full essay form. If you’re confused about the role of machine learning in the warehouse or suspicious of the claims of technology vendors touting the benefits of massive correlation to discover the keys to your…
  • Crikey! What the UK Election Fiasco Tells us about Enterprise Voice of Customer

    SEMangel
    26 May 2015 | 10:44 am
    I won’t pretend to be an expert on UK politics and even less on UK polling. But in the wake of the disastrous performance of pollsters in the UK predicting the outcome of the general election there, I think it’s worth reflecting on the lessons to be learned. If you’re not familiar with the broad storyline, it goes something like this. In the days leading up to the election, pollsters were reading a toss-up between the incumbent Conservatives and the Labour party with expectations of a divided Parliament and much confusion. It didn’t go down that way, with the Conservatives winning a…
  • London's Digital Analytics Hub

    SEMangel
    21 May 2015 | 12:49 pm
    [I'm going to be in London the first week of June for the Digital Analytics Hub - running workshops on Segmentation and Data Modeling and participating in the Conference. I took a few minutes to answer some questions from the organizers around my sessions and the Conference in general. Check it out and if you are EU-based, check out the Hub - it's a great event.] Hi Gary, we are looking forward to welcoming you back to the DA Hub.  One of your workshops at this year's DA Hub is named "Getting Digital Segmentation Right". The name implies that many organisations do…
  • Analytic Roles in the Enterprise – What’s with the Taxonomy and Meta-Data Systems?

    SEMangel
    17 May 2015 | 11:31 am
    In my last post, I took a shot at defining what a data science role actually is or might be. My goal wasn’t to try and figure out from the hugely varied, largely confused and often contradictory public discourse a definition based on consensus. Instead, I wanted to layout my own vision for the actual roles required in an organization to do analytics and see if any of them fit the broader, fuzzy data science term reasonably well. Given that approach, I had to define all the roles involved in enterprise analytics efforts (outside of IT and program management type stuff), which was perhaps a…
  • (Re)Defining the role of the data scientist

    SEMangel
    5 May 2015 | 1:53 pm
    In the last couple years the term data scientist has become an accepted part of the broad analytics space. Everywhere I look, I see clients building data science teams and looking to hire that most elusive of breeds - data scientists. While I have been (and remain) highly skeptical of the term itself, I’m not opposed to the broader shift. As absurd as it may be that renaming a job role from statistician to data scientist triples its cost and increases its voice, it seems to me that this new reality is a better place to be – and not just for data scientists but for the organizations that…
 
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    Digital Marketing and Analytics by Anil Batra

  • CMOs: Three Major Roadblocks to Insights

    Anil Batra
    22 Jun 2015 | 10:59 pm
    Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights to be very valuable. Insights teams will make the best out of what they have available but you will get far better insights if you spend little time with them to understand what they need and help them with these for major roadblocks.Data Sources and Collection – Insights team has identified the data sources required for them to provide great insights, the data is all there either available internally or externally. The big challenges comes when the…
  • 4 KPIs for Measuring Email List Growth

    Anil Batra
    1 Jun 2015 | 10:32 pm
    Email list growth is the foundation of email marketing program. Unless you keep care in protecting and growing that list you will end up non functional email marketing program. Recently, I wrote a post on 23 Metrics for Email Marketing Metrics that you should know about, in this post I am taking 3 metrics from that list and adding one more to call out the 4 KPIs (Key Performance Indicators) to measure the email list growth.  Here are the four KPIs:Email Complaint Rate/Spam Complaint Rate – SPAM complaints can kill your marketing program. This KPIs allows you to see if…
  • 23 Email Marketing Metrics That You Should Know

    Anil Batra
    19 May 2015 | 10:29 pm
    A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance…
  • 9 Facebook Post Engagement Killers

    Anil Batra
    27 Mar 2015 | 2:16 pm
    Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them.You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com,  which provides general information…
  • Three Tips for Choosing the Colors for Data Visualization

    Anil Batra
    19 Mar 2015 | 10:05 am
    Colors can add to your data visualization and make the story stand out or they can distract the audience from the main message. It all depends on what colors you chose and how you use them. In this post, I am listing three things to keep in mind when creating your next data visualization. I am not guiding you specifically on what colors (hue, value and chroma) to use but three things to keep in mind when selecting the colors:Use conventional colors:  Generally red color means negative or a bad value and green means positive or a good value.  Choosing the default colors as presented…
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    Digital Marketing Blog by Adobe

  • Superstar DJs Are Changing the Face of Optimization

    Kevin Lindsay
    29 Jun 2015 | 2:07 am
    You know how I feel about testing — and if you don’t, it basically boils down to this: it’s essential. From where I sit, delivering relevance at scale is at the epicenter of digital-marketing success, and to that end, testing and optimization are essential to every organization at every level of optimizational maturity. Testing should be iterative, informative and leveraged to make smart, data-driven decisions across all corners of your business. And excuses like, “I don’t know how,” “I don’t know what to test,” and “no one here does that,” don’t hold…
  • What Can Professor Dumbledore Teach Us About Marketing?

    Francois Laxalt
    25 Jun 2015 | 2:38 pm
    My previous post in our What Can ( ) Teach Us About Marketing series touched on a wartime quote from General Douglas MacArthur. So far, we’ve discussed quotes from real people throughout history; today’s post addresses a quote from a larger-than-life fictional character. Professor Albus Percival Wulfric Brian Dumbledore (Brian??) from the amazingly successful Harry Potter series said the following: We are only as strong as we are united, as weak as we are divided. His call for unity among Hogwarts students in Harry Potter and the Goblet of Fire is a call that Adobe has listened…
  • 8 Tips to Take Your Marketing Technology to Its Summit

    Bruce Swann
    25 Jun 2015 | 2:16 pm
    If you’re part of a company that has chosen to invest in cross-channel solutions in order to innovate your business, I commend you. As I’ve stated before, simply using cross-channel solutions is good, but wisely choosing how you go about them is paramount. It can be the difference between summiting Spruce Knob in West Virginia and summiting Cotopaxi in Ecuador. Both would be a triumph for your business, but if you’re really shooting to be the best mountaineer in your niche, aren’t you attempting to climb higher peaks? I know you are, and that’s why I’ve compiled a list of my…
  • Organizing Your Distributed Organization Takes Distributed Marketing

    Ben Tepfer
    25 Jun 2015 | 2:12 pm
    Your customers see one brand, and so they expect consistency at every touchpoint. But for many marketers, consistency isn’t always easy to deliver. Many large organizations—specifically those with branches, dealerships, franchises and the like—struggle to maintain brand image when marketing teams are spread across both corporate and local entities. Consumers interacting with such “distributed organizations” expect specific messaging that is tailored to their geographic locations. This calls for a strong corporate marketing team that sees and serves customers in a broader context…
  • 3 Reasons to Use Passbook for Email and SMS Campaigns

    Mickael Bentz
    25 Jun 2015 | 2:05 pm
    Our society is going mobile. Using a smartphone, a consumer can make calls (of course), send and receive texts and emails, and browse the Web. Now, using a digital “mobile wallet” such as Apple’s Passbook on iPhones or Google Wallet on Android phones, you can help the consumer do much more. With all the “stuff” people have to carry around in their physical wallets, retailers compete with wallet space for their marketing-related items, such as loyalty cards and coupons. Physical loyalty cards take up too much space and may be lost or damaged. Consumers often forget coupons at home or…
 
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    web analytics - Google News

  • 5 tips for boosting SharePoint hybrid adoption with analytics - Memeburn

    28 Jun 2015 | 10:01 pm
    Memeburn5 tips for boosting SharePoint hybrid adoption with analyticsMemeburnYour organization has implemented SharePoint, or perhaps a hybrid version including deployments across various environments. But, are you well equipped to thoroughly monitor your adoption rates, to see whether your users are benefitting from the portal?and more »
  • What Big Data Analytics Professionals Want From IT - Forbes

    27 Jun 2015 | 9:14 am
    What Big Data Analytics Professionals Want From ITForbesThat often means taking advantage of data analytics (which comes in many varieties, including data mining, data science, web analytics or even good old statistics). For IT professionals who haven't learned to cooperate with data analysts, these roles
  • 4 Reasons Why You Need Analytics Training - Business 2 Community

    27 Jun 2015 | 4:50 am
    Business 2 Community4 Reasons Why You Need Analytics TrainingBusiness 2 CommunityWeb analytics will be able to show your client actual “wins” and most importantly return on their investment. Quite honestly in my experience this is what C-level executives care for the most. The world of web analytics is increasing each day with big
  • Datameer wants to replace your analytics stack with this one tool - VentureBeat

    25 Jun 2015 | 6:01 am
    VentureBeatDatameer wants to replace your analytics stack with this one toolVentureBeatAn integrated campaign across multiple channels — from digital ads, social media, mobile apps, and marketing automation through to web analytics, and CRM — might require four or five separate tracking tools. The data a marketer receives from this ...Unprecedented Visibility into the Customer Acquisition Journey with Datameer's MarTech Advisorall 7 news articles »
  • Funds for Small Business Web Analytics Firm Diib - Daily Research News Online

    23 Jun 2015 | 12:14 pm
    Funds for Small Business Web Analytics Firm DiibDaily Research News OnlineSet up in 2012, Diib uses web site data and numerous algorithms to create prescriptive suggestions, so users can make quick changes to their sites. The health score it provides is calculated from data on the number of web site page loads, visit length
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    Google Analytics Blog

  • Remarketing Lists for Search Ads, Powered by Google Analytics

    Adam Singer
    25 Jun 2015 | 8:33 am
    Today we’re excited to announce you can use audiences (previously remarketing lists) created in Google Analytics to reach your customers on Google Search, with no tagging changes required. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors' past activity on your website Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and…
  • Learn to optimize your tag implementation with Google Tag Manager Fundamentals

    Adam Singer
    24 Jun 2015 | 9:00 am
    We're excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process.You'll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website. Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process…
  • BT Increases Sales Volume and Efficiency Using DoubleClick Bid Manager With Google Analytics Premium

    Adam Singer
    2 Jun 2015 | 8:00 am
    Cross-posted on the DoubleClick Advertiser BlogModern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data are realizing the benefits of more personalized marketing. BT, a leading telecommunications firm in the UK, did just that and saw fantastic results.  BT wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media…
  • Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

    Adam Singer
    29 May 2015 | 7:45 am
    The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery. This was accomplished using both the BigQuery export and the User ID features to connect website behavioral data to the company internal customer profiles. This…
  • New media partnerships and ad solutions for mobile app promotion

    Adam Singer
    28 May 2015 | 11:00 am
    As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.  Transparent, open and reliable measurement solutionsFor app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have…
 
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    Web Analytics World's Articles

  • Adobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics

    Web Analytics World
    30 Jun 2015 | 2:00 am
    German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and still not getting what you’d really like to). That’s what an Adobe Analytics client needed. The new “Unified Calculated Metrics” now make this possible […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I Why Google Analytics needs to fix its Sessions Key Metrics to Measure when Optimizing your App
  • In the Aftermath of Mobilegeddon

    Web Analytics World
    9 Jun 2015 | 2:00 am
    April 21st, as we all know, was when Google’s new Mobile Friendly Updates started adjusting their algorithms to include mobile-friendliness as a ranking factor. It’s been over a month since the update (and the mass panic) so we thought we’d offer up our two cents and share with you the impact these updates had on WAW, in terms […] Related posts: The Importance of Being Mobile Mobile Analytics Guide for Mobile Websites Surprise Board Meeting? Use Google Analytics Reports to get Prepared
  • Listen to the Voices of your Data for Great Analytics

    Web Analytics World
    2 Jun 2015 | 2:00 am
    Analytics come from huge flows of data with mobile adding a new dimension. More data points, more often, accessible faster. New analytic tools are emerging every day to manage this torrent. It is a truism that we suffer from too much information not too little. Business people struggle to extract real benefits from all this, […] Related posts: 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data Does your BYOD policy comply with Data Protection Law?
  • As the C-Suite Becomes More Digital CMOs Must Align

    Web Analytics World
    26 May 2015 | 2:00 am
    Digital business is carving out a bigger and bigger place in the C-Level management. Proven with a quick glance at the backgrounds and titles occupying your own company’s C-Level Team. If you need any more confirmation, then Korn Ferry’s Top 15 for 2015: The most in-demand C-level positions for the year ahead is a must read. It lists Chief Innovation Officer, […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? The Real Power of a Chief Digital Officer Thou Shalt Not be Data-Driven
  • Surprise Board Meeting? Use Google Analytics Reports to get Prepared

    Web Analytics World
    19 May 2015 | 2:00 am
    It is probably safe to assume that at some point in the working week we (the Digital marketers or Marketing Execs responsible for our organisation’s website and implementation of digital strategy), find ourselves with around 30 minutes to prepare for a management meeting.  All because the meeting organiser has realised that getting an update on the progress of the […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Telling a Story with your Analytics Reports Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I
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    Analytics Platform - Piwik

  • Join us for the Piwik Community Meetup 2015!

    Piwik Core Team
    25 Jun 2015 | 4:37 am
    We’re excited to announce that our third Piwik Community Meetup will be held in Berlin on Tuesday, the 4th of August, 2015. Don’t miss this great opportunity to connect with other users and meet the core team behind Piwik. It’s free, so REGISTER TODAY! And maybe you would like to share your Piwik use case? We’re also waiting for your presentation ideas. We will cover some of the upcoming features, discuss the future of Piwik, share tricks and hacks to help you get the most out of your Piwik platform, and socialise. If you use Piwik to improve your websites and apps, or are just…
  • WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

    André Bräkling
    29 May 2015 | 12:10 am
    After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin! Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported. According to WordPress.org the plugin is being used by more than 50,000…
  • Looking for a Sales Development Representative (Jobs at Piwik)

    Piwik Core Team
    19 May 2015 | 8:40 pm
    This blog post is a job offer at Piwik PRO for a Sales Development Representative. Please share this job ad if you know anyone who may be interested. Job description As a sales development rep your job will be to work with our sales team to identify and nurture sales opportunities. You will be one of the initial building blocks of our US operation, especially as we begin to scale it, so there will be plenty of opportunities for advancement within the company. Responsibilities Generate new sales opportunities Help to develop and improve sales strategies Set up discussions with senior…
  • Stopping Referrer Spam

    Piwik Core Team
    12 May 2015 | 8:57 pm
    In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data. What is Referrer Spam? Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. A spammer bot makes repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Here is an example of referrer spam in action: Half of those referrers are spams, here are some well know spammers that you may have seen in…
  • Announcement of a new Translation platform for Piwik translators: Transifex

    Piwik Core Team
    21 Apr 2015 | 4:37 am
    To our dear Translators community, Thank you for helping us to translate Piwik into one of the many languages Piwik is available in. In this blog post, we are happy to announce a new and better way for you to contribute translations to Piwik. From today onwards, all the translations for the Piwik platform, plugins and for the Piwik Mobile app are managed in the public Piwik Transifex project. As part of a community request, we decided to switch to a more modern translation tool in order to provide everyone with an easier and better way to contribute to translations. Transifex provides us with…
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    LunaMetrics » Blog

  • Monitor Google Algorithm Changes with These Handy Tools

    Michael Bartholow
    29 Jun 2015 | 11:03 am
    Spring and early summer have been a busy time for changes at Google. Mobilegeddon came and went without destroying online business as we know it. The impact of late May’s “Phantom” update, or Quality Update, is still being sussed out by experts. As an SEO professional I find I warn clients less and less about algorithm changes. Major historical changes like Panda or Penguin affected many large sites on the web. More recent changes target certain sectors (like How-To sites). The Quality Update was not announced prior to launch and didn’t come with any other warnings,…
  • 11+ Places Where (not set) Can Strike in Google Analytics

    Samantha Barnes
    25 Jun 2015 | 6:42 am
    When it comes to reporting on your website, knowing that your data is as accurate as possible is one of the most important considerations. Most effort is done in the implementation phase, but as time goes on, you may start to see ‘(not set)’ creeping into some of your Google Analytics reports. This label doesn’t tell us much in terms of analytics or decision-making and it can strike in multiple places throughout your data. In some places it is not a concern while in others, it is a red flag that should not be overlooked. Below is a list of over 11 dimensions where you may see…
  • 10 Critical Checks for Rebuilt Websites (Using Free Google Tools)

    Nick Eppinger
    24 Jun 2015 | 2:00 am
    You did it. You built the perfect site with the best interface ever and more optimized content than your users know what to do with. And then you launched it. Awesome. Now what? If you don’t have a clear answer to that question, this post is for you. We’ll go through the free tools and reports we used when LunaMetrics migrated to its new site, and discuss how it applies to your website. I’ll keep everything simple and write with the beginner or digitally-inexperienced in mind. If you need something a little more advanced, like custom reports, give Sean’s great post on auditing…
  • Career Change Tactics to Steal My Digital Marketing Job

    Andrew Garberson
    22 Jun 2015 | 11:04 am
    Running a marathon. Speaking a foreign language. Learning to juggle. All of these things are likely easier than changing a career. That is especially true in digital marketing, where aspiring applicants must hit the equivalent of a moving target because the industry changes so quickly. Do you want my job? Here is the blueprint to take it. But beware that I am doing these things, too, so you might have to settle for working with me. Make up for a lack of experience by marketing yourself. Personal websites are a fantastic way to prove that you know essential digital marketing concepts.
  • Dynamic Remarketing with Google Tag Manager

    Amanda Schroeder
    18 Jun 2015 | 10:31 am
    Remarketing is a common method of digital advertising that many companies use to show ads to people that have visited their website in the past. For a more personalized message, dynamic remarketing can be used to tailor ads to users that feature specific products they viewed. This can be useful for encouraging users to complete a purchase when they left an item in their shopping cart, for example. While there are a few different methods for implementing dynamic remarketing, this post aims to serve as a best-practice how-to guide to get you up and running with one of the basic methods of…
 
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    All Web Analytics Demystified Blogs

  • awesomeness and michael kors australia online

    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
  • awesomeness and michael kors australia online

    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
  • awesomeness and michael kors australia online

    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
  • awesomeness and michael kors australia online

    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
  • awesomeness and michael kors australia online

    8 Jun 2015 | 8:39 pm
    Body cream W mirielle want to re ward you fo h your awesomeness and michael kors australia online sa gym a big and even fat thank you fo capital t interacting their business primped.Matter to seattle ma t, w the rocks have 10 fabulous idaho ma w coffee bea k body scrubs to give a […] The post awesomeness and michael kors australia online appeared first on Analytics Demystified.
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    Webtrends.com

  • Website Testing 101: A/B vs. Multivariate Testing

    Maxwell Spector
    24 Jun 2015 | 9:00 am
    If you’re a marketer, you’re probably familiar with this conversation (or one much like it): “Hey, our homepage is getting pretty boring. Let’s make some changes. I think we need a new image for our hero. And what about updating the color of that button? I think green would look better.” Another colleague: “Yeah, I think we should add a customer testimonial at the bottom, too. That will really help sales.” We all have a lot of ideas about how to make our websites better. But in this age of amazing technology, there’s no reason we should be driven by personal opinions, i.e.
  • Trust in the Future of Digital

    Joe Davis
    23 Jun 2015 | 9:00 am
    In an age where your activities online are tracked, what is a company’s responsibility to inform its customers about the kinds of data it collects and uses? That’s a question more companies need to ask themselves. Everyone, from consumer brands to B2B organizations to government agencies, collects and uses information about customers and visitors. What responsibility do we have in sharing what we’re doing with that data? In addition, what are we doing to keep that data private and secure? Last week, I joined a ’future of digital’ panel discussion at the TechSummit Conference…
  • Webtrends Hires New CFO

    Liz Martin
    17 Jun 2015 | 9:00 am
    We are pleased to announce the hiring of our permanent Chief Financial Officer at Webtrends, Mike Laber (pronounced “lobber”). Mike, a long-time Portland resident, will be joining the team in mid-July. In the meantime, Brian Agle will continue his role as interim CFO and then assist Mike during his transition. “As a proud Portland-based company, we were looking for a full-time CFO who had the financial skills needed for the job, the management talent to lead our strong general and administrative team, and the personality to fit in at Webtrends – all while residing here in Portland,”…
  • What to Do When Your Website Test is Inconclusive

    John Bennett
    16 Jun 2015 | 10:06 am
    The foundation of any good testing and optimization program are your hypotheses. A good hypothesis creates a strong framework for analyzing the interaction between your website visitors and your site’s user experience. Your hypothesis delineates your beliefs about your audience, your beliefs about your user experience and your beliefs about change. A test hypothesis should encompass several elements: • An explanation why you believe an alternative will produce better results than your current user experience.1 • A solid plan for measuring results so that clear comparisons can be made…
  • Webtrends for Travel: How to Optimize Your Landing Pages

    Tony Gray
    10 Jun 2015 | 9:00 am
    If you’ve only got about four seconds to catch a visitor’s attention, it’s crucial to put your best digital foot forward. Landing pages are a great place to make that all-important first impression. The job of a landing page is to keep the message relevant, consistent, customer-centric and ultimately, bring the customer through the funnel to purchase. A landing page can either make or break the success of a campaign. Our Optimization Consultants have put together a comprehensive white paper explaining how you can improve ROI on your marketing spend through landing pages and other…
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    E-Nor Digital Analytics Consulting - Google Analytics Certified Consultants » Blog

  • Custom Alerts in Google Analytics

    Joel Michael
    23 Jun 2015 | 10:00 pm
    Custom alerts are configurable Intelligence Events. They are great for ensuring that you don’t miss important and unusual fluctuations in your data – just like automatic alerts. Unfortunately, custom alerts belong to individual users. They are not shareable assets. You can find them under the Intelligence Events section of the left side menu. Within any of the Intelligence Event reports, you can create and edit your custom alerts. You can set the criteria for when they are triggered and specify that they be sent to yours and other email addresses or as text messages. See the…
  • Google Analytics User Permission “Collaborate”

    Tracy Rabold
    11 Jun 2015 | 5:00 am
    What is it? Google Analytics has four levels of User Permissions: Manage Users Edit Collaborate Read & Analyze Three are very straightforward. But…collaborate? Most people I’ve collaborated with really don’t know what “collaborate” means: Collaborate: Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze. Source: User Permissions in Analytics Help Collaborate means that Any Google Analytics users can use assets you create. They don’t need to import the configuration into their…
  • [Videos] Evolve with Google Analytics 2015 – San Francisco

    Farid Alhadi
    4 Jun 2015 | 6:30 am
    Every year, we partner with Rising Media to conduct awesome conferences called Evolve with Google Analytics (most recently, conducted in Dubai, the first ever of its kind!). In April 2015, we held the conference in San Francisco, where practitioners, Googlers, and industry-thought leaders came together to network and share their ideas, best practices, and experiences with Google Analytics. We were really proud of the turnout and the knowledge that was covered and shared. (Had some big-named companies and influencers show up!) For those of you who weren’t fortunate enough to attend, many…
  • Increase Conversion Rates with Google Analytics Premium and BigQuery

    Farid Alhadi
    29 May 2015 | 12:04 pm
    For full details, read the official Google Case study here. Also, read the official Google Analytics blog post here. E-Nor is extremely proud to share with you how we helped one of our clients, The American Precious Metals Exchange (APMEX, a top 50 Internet Retailer and #1 specialty company for 2015), increase their email conversion rates by a whopping 62% and reduced their cost per acquisition by 20%! We accomplished this by helping them integrate Google Analytics Premium with Google BigQuery. APMEX had a wealth of digital online data as well as other customer data. Their challenge was how…
  • Treemap Reports Demo (from GADEMOS.com)

    Farid Alhadi
    28 May 2015 | 6:00 am
    We’re really excited to be launching our new site gademos.com! We plan to have videos for you every week – tutorials on different Google Analytics and Google Tag Manager features and best-practices. This week’s video: Treemap Reports in Google Analytics At first glance, the Google Analytics Treemaps reports may look like a weird Picasso painting, but give it a couple minutes of attention, and you’ll realize the ingeniously straightforward comparison of performance metrics for dimensions such as acquisition channels and AdWords campaigns. The post Treemap Reports Demo…
 
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  • 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

    Sameer
    23 Jun 2015 | 11:30 pm
    Few weeks ago I did a keynote presentation at Digimarcon West conference. My goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this post I would like to share the video recording of the session along with the power point slides and the entire transcript. Enjoy! Video ... Read More
  • 10 Unique Ways to Apply Data Science to Digital Marketing – Part 1

    Sameer
    3 Jun 2015 | 10:30 pm
    Digital marketing tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my recent posts. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. ... Read More
  • How Big Data Impacts our Lives Everyday [Infographic]

    Sameer
    8 Apr 2015 | 5:30 pm
    I recently came across a cool big data infographic which neatly details how big data touches our lives everyday. I found it very interesting so I got permission from the creators to share with my blog subscribers. It is true, whether we know it or not big data plays a huge part in our everyday lives. On a daily basis ... Read More
  • How to Build a Rock Solid Demand Generation Engine – Part 2

    Sameer
    29 Mar 2015 | 11:00 pm
    This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link ... Read More
  • How to Build a Rock Solid Demand Generation Engine – Part 1

    Sameer
    22 Mar 2015 | 11:00 pm
    In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts ... Read More
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    The Invesp Blog: Conversion Rate Optimization Blog

  • New Perspectives to Improve Conversion Rates on Mobile Devices

    Stephen Da Cambra
    30 Jun 2015 | 4:50 am
    Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated by online shopping malls that imitated their suburban predecessors. While a few still exist, they are by no means the model of current ecommerce. After 20 years, we still haven’t learned enough about ecommerce to get average conversion rates into the high single digits. The…
  • Are You Listening to the Voice of Your Customer? A Look at VOC and Conversion Rates

    Ayat Shukairy
    29 Jun 2015 | 5:23 am
    How is the Voice of Your Customer related to conversion rates? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to optimize the page through the lens of the costumer. One aspect to make personas especially effective is taking customer and visitor feedback through surveys, interviews, feedback etc. and feeding that information back into the personas. This way you fine-tune the…
  • Optimizing your sales funnel into a marketing funnel

    Ayat Shukairy
    17 Jun 2015 | 8:00 am
      Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our…
  • Three Ways to Make Your Conversion Optimization Strategy Make Sense

    Stephen Da Cambra
    15 Jun 2015 | 3:23 pm
    How’s your digital marketing doing? Good, bad or meh, if you’re like most, for every tactic that you’re using, you have at least one more that you wish you had more time and resources to do. Unfortunately, when it comes to prioritizing digital marketing tactics, conversion rate optimization (CRO) is more often the program that takes the hit and gets neglected. Almost 80% of digital marketing budgets are devoted to attracting new prospects through search engine optimization (SEO) and paid digital advertising (PPC). And less than 5% is set aside to optimize the conversion of those…
  • The 5 key conversion optimization factors that lead to great success

    Sinan Hatahet
    10 Jun 2015 | 8:36 am
    The first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to your website, but if your website is not ready and if it doesn’t satisfy the needs of your visitors, you will only contribute to an overall poor shopping experience. So how can you distinguish your company to the current visitors you have in such a competitive market? Our 12…
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    Zimana Web Analytics Blog

  • When analytics disappoints (and what to do about it) – Technical aspects

    pdebois
    8 Jun 2015 | 4:20 am
    The diagnostics for analytics can take many forms, but the challenge lies in where to start troubleshooting first. One approach is to simplify the source of the problem – errors can lie either in the data collection or in the report settings of your analytics solution. Let’s look at a few typical occurrences. Checking data […]
  • I know what analytics is – but how can I use it better for my business?

    pdebois
    15 May 2015 | 7:00 am
    Most businesses have heard the definition of analytics at some point since 2006 (with Zimana being in business since 2009).  Here is the definition, for those just joining the internet.  Analytics is about the measurement of a system. With respect to small businesses, the interest is in web analytics. Web analytics is the measurement of […]
  • Mobilizing South Africa

    pdebois
    11 May 2015 | 5:26 am
    With so much interest in China and India, it can be easy to overlook substantial changes in other markets primed for growth. South Africa looks to be one market that cannot be ignored. Internet retailers should take notice. Wal-Mart’s acquisition of South African retailer Massmart has highlighted international attention to a burgeoning retail scene. Barclays, […]
  • Growing A Pinterest Audience – Infographic via Who Is Hosting This

    pdebois
    9 May 2015 | 5:23 am
    This infograph from the site Who Is Hosting This takes a comprehensive look at how a Pinterest audience is developed.  Doubling followers is no simple task, and no one task will trigger a flood of followers.  But organizing the activity in managing a Pinterest account can create additional followers. Review the tips below and see […]
  • SEO How-To: Quickly Highlight Bad Links with Google Analytics

    pdebois
    8 May 2015 | 4:21 am
    Link building can be an elaborate process, depending on the website, but sometimes you need a simple way to identify bad links. Google Analytics has a way to help identify Go into the reporting of  Google Analytics account, and navigate to the Landing Pages report. The Landing Page report is a sub-bullet under the Content […]
 
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    Successful Analytics - the new Google Analytics book » Noise or Music? – The Data Insights Blog

  • Define: Digital Analytics

    Brian Clifton
    16 Jun 2015 | 6:03 am
    I enjoy doing interviews – listening to other people’s questions gives me a different perspective compared to the questions I ask of myself (and of data) all the time… This question came form Manu Jeevan as part of his interview for the Big Data Made Simple blog. It made me think about something that has been troubling me for some time… What’s your definition of Digital Analytics? When we refer to digital, we mean “connected to the Internet”. And anything that is digital leaves a foot print. Digital Analytics is about following those digital footprints to…
  • How to Remove Referral Spam

    Brian Clifton
    29 May 2015 | 12:04 pm
    Data spam has always been present within web analytics reports. However over the past year or so it has become a real PITA. By data spam, I am referring to spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say – “Oh what is that? Let’s visit the referral site that is sending us traffic and see who they are“. Of course the purpose is to to drive traffic to their own site for ad impressions, or to push malware down your throat. Just like email spam, its annoying and a time-waster – but unlike email spam it…
  • New book: Successful Analytics

    Brian Clifton
    8 Feb 2015 | 1:41 pm
    Find out more   If you follow me you know I have been writing my latest book these past 12 months. Happily that process is complete and the new book is launched – Successful Analytics: Gain Business Insights by Managing Google Analytics – Feb 2015 (both print and ebook versions). Note, if you have read my previous book series, this is not Advanced Web Metrics version 4 – something different, though obviously related. Why this book is different What is unique to web and digital analytics in general, is that the data collected in not just about your customers – in…
  • Not Provided: Now impacting 80-90% of organic traffic

    Brian Clifton
    25 Jun 2014 | 6:58 am
    As you know, Google’s removal of keyword data from a visitor’s search history caused havoc for digital marketers. Beginning Oct 2011, keywords used by organic visitors were stripped out of the referrer string that was previously passed onto the receiving site’s landing page by default. The result is that web analytics reports now contain the all encompassing “not provided” instead of important keyword rich data that is used to i.e. what your visitors are looking for that led them to your website. I have tracked this issue since the beginning – plotting the percentage of…
  • 10 Micro Goals for Tracking Content Engagement

    Brian Clifton
    19 Mar 2014 | 5:18 pm
    Assuming you have no other “macro” drivers on your site – for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs – how can you measure content engagement? Here is my list of 10 tangible goals: Show a snippet/summary first and then require a click to expand for more information Use ratings e.g. rate this page/article, did this answer you question (y/n)? Click to read more deeper information e.g. page 2 Social share buttons – Tweet, Like, +1 etc. Add a comment/review (e.g. a blog comment), or…
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    idaconcpts.com

  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
  • 5 Ways to Create a Happy Office Culture

    Damian Davila
    22 Jun 2015 | 4:48 pm
    When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees. Having a joyful workforce, however, will improve the health and wealth of your company. To up the good vibes at your organization, follow these five tips. 1. Give them positive feedback whenever possible. Notice all the great work your…
  • 6 Tips to Improve Your Business Writing

    Damian Davila
    29 May 2015 | 11:54 am
    Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Clarity is the top priority in business writing. A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this makes the message less clear and it can make the professional seem like they’re trying too hard. Professionals,…
  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
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    Cision

  • Alessandra Stanley Takes on New Beat

    Cision Staff
    29 Jun 2015 | 11:08 am
    The New York Times has announced that Alessandra Stanley will move to a new interdisciplinary beat, for which she will cover economic inequality in America, analyzing the top one percent of the of income earners in the nation. She steps into the new role after 12 years as chief TV critic for the paper. Prior to her TV coverage, Stanley worked for the Times’ Moscow and Rome bureaus. She joined the paper in 1990 as a metropolitan reporter. Follow Stanley’s new coverage via Twitter. Want more updates like this one? Subscribe to our daily or weekly emails now!
  • CisionScoop | Martha T. Moore Out at USA Today

    Cision Staff
    29 Jun 2015 | 11:07 am
    Martha T. Moore  has leftUSA Today, where she covered national politics for most of her 27 year tenure. She covered the 2008 campaigns and elections as well as the Persian Gulf War while serving on the national desk, and previously covered the advertising and marketing industries. Get the latest political and 2016 election updates from USA Today via Twitter. Want the latest media news sent to you? Subscribe to our daily or weekly emails now!
  • Eli Yokley Heading to Roll Call

    Cision Staff
    29 Jun 2015 | 11:06 am
    Eli Yokley has been named a political writer for Roll Call, effective June 29. He had previously served as the editor in chief at PoliticMo, a news site Yokley founded in 2010 to cover Missouri state government. Follow Capitol Hill activity with Roll Call via Facebook and Twitter. Welcome and #FF to @eyokley, the newest member of Team @rollcallpols! — Emily Cahn (@CahnEmily) June 29, 2015 Happy to be here! Great to meet you and @sfpathe in real life. https://t.co/J35apM436p — Eli Yokley (@eyokley) June 29, 2015 Don’t miss the latest media news. Sign up for our daily or weekly…
  • Women’s Wear Daily Adds Maghan McDowell

    Cision Staff
    29 Jun 2015 | 11:01 am
    Maghan McDowell has joined the Los Angeles bureau of Women’s Wear Daily as a technology reporter. She was previously a style reporter for the San Francisco Chronicle. Before that, she was editor of The Business Report of North Central Florida and editor for the INsite Magazine. Get timely updates and news on the fashion industry via Facebook, Twitter and YouTube. I am very excited to report that I will be joining @WWD as its technology reporter! http://t.co/iIbsxazU2z — Maghan McDowell (@maghanmcd) June 15, 2015 Want the latest media news sent to you? Subscribe to our daily or…
  • Scott Lucas Joining Las Vegas Sun

    Cision Staff
    29 Jun 2015 | 10:56 am
    The Las Vegas Sun will welcome Scott Lucas in July as political editor. He most recently served as web editor for Modern Luxury San Francisco Magazine, a role he took on in 2013. Stay updated on local news in Southern Nevada via Facebook and Twitter. Feeling all the #feels on my last morning here at @sanfranmag. But mostly gratitude. (Tweetstorm's a-brewing.) — Scott Lucas (@ScottLucas86) June 19, 2015 Want more updates like this one? Subscribe to our daily or weekly emails now!
 
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    Brooks Bell » Blog

  • “Star of the Week” Spotlight: Dave Rose

    Kelly Reiser
    24 Jun 2015 | 11:33 am
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Dave Rose! Dave continually adds so much value to our client relationships. Congratulations Dave! What is the key to good analytical reporting?  One thing I’ve learned from my colleagues here is the importance of telling a story about the numbers. The numbers are rarely the only story, but they always help inform and give validity to the larger picture of why…
  • Careers in Testing & Optimization: June 24, 2015

    Kelly Reiser
    24 Jun 2015 | 8:19 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Director, Advanced Marketing Analytics Lands’ End Analyst, Digital Marketing Choice Hotels Data Scientist Uncommon Goods Senior Site & Mobile Optimization Development Lead CVS Health Sr. Analyst – Advanced Analytics Orbitz…
  • Is a Simpler Website Always Better? It’s Complicated

    Kelly Reiser
    22 Jun 2015 | 12:49 pm
    When we look at a page to evaluate it for optimization, there are several questions that come up time and again: Is the message clear? Are there paths to conversion? Is it trustworthy? Does it follow conventions and meet user expectations? These are excellent questions but they miss addressing one important point directly. When assessing a page, it’s critical to ask: How complex is this website?  The answer to this question, it turns out, can have a significant and surprising impact on user attitudes and behavior. The debate over website complexity is heated. Some argue that increasing…
  • Careers in Testing & Optimization: June 16, 2015

    Kelly Reiser
    17 Jun 2015 | 7:34 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Strategic Optimization Manager Infusionsoft Sr. Analyst – Web Analytics Williams-Sonoma Marketing Analyst American Express A/B Testing Strategist Fanatics Web Optimization Manager Autodesk Manager, Testing, Optimization &…
  • Clickipedia: Swim Lanes

    Kelly Reiser
    15 Jun 2015 | 9:30 am
    What it is: The parsing of channels or traffic segments to ensure clean, collision-free testing. For large companies, distributed testing teams, or multi-funnel websites, swim lanes help organize optimization efforts and enable concurrent testing. What its not: And organization or functional silo, which describes the distinct separation of responsibilities between groups and teams in an organization. Where silos typically imply a division of goals and communication, swim lanes require coordination and cooperation across teams. Why it matters: Collisions have a dramatic effect on the outcome…
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    OnlineMetrics

  • 20 Ecommerce Segments to Improve Your Customer Insights

    Paul Koks
    30 Jun 2015 | 12:00 am
    The number of ecommerce websites is rapidly growing every day. Varying from small privately-held businesses that hardly make any revenue, to companies like Amazon that generate billions of sales each month. In this post I share 20 ecommerce segments in Google Analytics that help you derive meaningful insights from your data. It should generate enough ideas on segmentation so that you can turn more visitors into customers. I recommend to check out my last post about Google Analytics segment types as well. This is especially useful if you are relatively new in this area. 1. Sessions with…
  • In-Depth Overview of Different Google Analytics Segments

    Paul Koks
    23 Jun 2015 | 12:00 am
    It’s not the first and definitely not the last post I will write about segmentation. It’s such an amazing and important topic, don’t you think? In this article I will explain in detail about the different types of Google Analytics segments you could set up. Remember that segmentation is the key to actionable insights. Overall metrics and results are nice to know, but don’t drive the business insights that lead to exponential growth. 1. System Segments On default, unless you use one or more admin filters or table filters, you see in most Google Analytics reports data…
  • Why You Should Care About Thank You Pages

    Paul Koks
    2 Jun 2015 | 12:00 am
    A lot of companies have a unique thank you page for each of their conversions. And that’s totally fine! I was inspired to write this post after I saw quite a few thank you pages popping up in the search engines. Why would you like your thank you page to be indexed? It might sound like a no-brainer to you, but you will be amazed about how many companies get this wrong. In this article you will learn about confirmation pages in relation to SEO and Google Analytics. And I will share a few more great tips you can use to boost your thank you page impact. Thank You Pages and Best…
  • How to Fix Self-Referrals Issue in Google Analytics

    Paul Koks
    5 May 2015 | 12:00 am
    Have you ever noticed your domain name showing up as one of the top referrals in Google Analytics. I have seen too many GA accounts with this self-referrals issue. Your data becomes unreliable and it leads to wrong marketing decisions. And the credits for a conversion are not attributed to the (marketing) channel(s) that deserve it. In most cases this is due to an improper Google Analytics implementation or configuration. In this article I outline five common causes of this issue and how to deal with them. At the end I present a simple Universal Analytics fix to dramatically reduce the…
  • 5 Common Web Analytics Metrics Demystified

    Paul Koks
    14 Apr 2015 | 12:00 am
    There are dozens of web analytics metrics available today. Most of them are useful to a certain extent. They should guide you on making important decisions for your business. What if you interpret your metrics in the wrong way or wrong context? A number can tell a story, but 10 people who see the same number might all tell a different story. In this article you will learn about five basic web analytics metrics and how to interpret them in a better way. 1. Bounce Rate Bounce rate is one of the famous metrics in Google Analytics. Many companies tend to base crucial decisions on just this…
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    Digital Analytics Blog - AT Internet

  • 3 rewarding pieces of information to share with your sales force

    Benoit Arson
    25 Jun 2015 | 1:09 am
    Use Internet to generate leads Cold calling is the marketing process in which sales forces in BtoB companies experience the most rejection from prospects. The level of rejection is a real problem that they have to deal with. Such sales forces need to contact companies at the right time, and need to deal immediately with ...
  • Analytics & E-commerce: Cover Your Bases, Part 1

    Gerrard Te Brake
    16 Jun 2015 | 1:35 am
    In this new series, we’ll be examining digital analytics for e-commerce with Gerrard, one of AT Internet’s analytics experts. Throughout this series, Gerrard will share tips and best practices to help you make the most of data and grow your e-commerce business. No matter your level of analytics expertise, if you sell online, you’ll want ...
  • 9 secrets to efficient dashboards

    Mélanie Claisse
    2 Jun 2015 | 3:01 am
    Analysts, we hear you. Getting people to care about the company’s digital performance is no easy task, notably when numbers are added into the mix. While duplicated efforts and misunderstandings among colleagues are an ever-present risk, you can manage and drive activities in a simpler, more streamlined way with clear and efficient dashboards. To facilitate ...
  • [Infographic] Europe Vs South East Asia: web analysts – The match

    Aurélie Bonneville
    28 May 2015 | 1:43 am
    We were inspired to create this infographic after studying how our solution is used in different regions. Get insights into web analysts’ daily habits: Discover how European and Southeast Asian web analysts use our tools in different ways!
  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    22 May 2015 | 12:30 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few ...
 
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    My Analytics & Optimisation Blog

  • Create an exit popup with Google Tag Manager & Ouibounce

    Richard Hayes
    25 Jun 2015 | 9:27 am
    Have you ever wanted to add one of those popup windows that disable the page content and make you acknowledge an offer when you try and exit? The popups are called 'modal windows' and according to Wikipedia: 'A modal window is a graphical control element subordinate to an application's main window which creates a mode where the main window can't be used'. There are companies that sell exit intent technology, most notably BounceExchange (at $10K per month though it's not cheap). But fear not, this post will show you how to add much of the same functionality using the free and open source…
  • What to use for personalisation?

    Richard Hayes
    7 Jun 2015 | 8:03 am
    Personalisation is up there with some of the top digital marketing buzzwords, but how to do it? Let's be honest, unless you're Amazon it's unlikely many people are logging into your website every time they visit, so you have no idea on age, gender, purchase history, yada, yada, yada and you might not have an account login, so what do you do for personalising content? Let's take a few minutes and look at some usable examples. Personalisation vs Targeting Before we start it's worth being on the same page with what personalisation is and isn't. Quite often marketers discuss them interchangeably,…
  • Optimisation analysis. Know your visitor

    Richard Hayes
    18 May 2015 | 1:00 pm
    If you had to sum up in a few words how to analyse for optimisation it would be this: know your visitor. Knowing nothing in an anonymous visitor environment would equal a spray and pray optimisation approach. Observing visitors and how they differ will facilitate the formulation of hypothesises for experimentation or recommendation for change. There's always an array of analysis that's possible, even in an environment that lacks user login data. So let's look at examples that are instantly available in your digital analytics system. A good way to start making observations about visitor…
  • How long should my test run for?

    Richard Hayes
    17 Apr 2015 | 11:38 pm
    AKA: How many conversions do I need? When working in optimisation or analytics this question can come up a lot. So opposed to frequently repeating yourself this is a good subject to have documented somewhere for referring your inquisitive marketing persons. Below is an article I've complied with the help of several sources to best answer this question. A common misconception is to stop the test once a statistical confidence level of 95% or higher is reached. Well, consider this - 1,000 A/A tests (two identical pages tested against each other) and during the test: 77% reached 90% significance…
  • Creating an interaction analysis dashboard

    Richard Hayes
    19 Feb 2015 | 11:22 am
    Interaction analysis is looking at how visitors interact with your website or other digital property. Examples could be click through rates on rotating homepage banners, % of page scrolled, online tool/feature interaction, video play rates and pathing reports. With so many interaction possibilities being tracked and spread across multiple reports, this feels like a good opportunity to create a consolidated view in a dashboard. Why should you bother? Over a period of time your website can become a virtual dumping ground for the latest fad marketing trend such as "Like" and "Tweet" buttons,…
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    The Alexa Blog

  • Inside Alexa: Meet Our Four Freshest Faces

    Jennifer Johnson
    22 Jun 2015 | 1:34 pm
    As a subsidiary of Amazon, we organize ourselves around the same values and principles as our parent company. One of these is consistently hiring the very best people. Our team at Alexa has been growing steadily over the last two years, and we’re thrilled to add so many new Alexans who raise the bar. These […] The post Inside Alexa: Meet Our Four Freshest Faces appeared first on The Alexa Blog.
  • Win More Business with Alexa’s Site Screener

    Jennifer Johnson
    5 Jun 2015 | 1:50 pm
    Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way to uncover new leads and viable business opportunities? At Alexa, we’ve harnessed the power of our global panel of internet users to bring you an easier way to perform market research in an industry category, […] The post Win More Business with Alexa’s Site Screener appeared first on The Alexa Blog.
  • Customer Spotlight: How Overland Sheepskin Co. Builds Partnerships & Taps New Markets with Alexa

    Jennifer Johnson
    1 Jun 2015 | 12:19 pm
    Analytics is an undeniable part of the many strategic business decisions made each day. Sometimes, analytics shows us where we stack up relative to competitors. Other times, we call on analytics to help us pinpoint gaps in our strategy and opportunities to boost performance. For Overland Sheepskin Co., analytics is an important part of identifying […] The post Customer Spotlight: How Overland Sheepskin Co. Builds Partnerships & Taps New Markets with Alexa appeared first on The Alexa Blog.
  • Customer Spotlight: How a Data-Driven Focus Kept Skiis & Biikes in the Family

    Jennifer Johnson
    11 May 2015 | 10:51 am
    We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by […] The post Customer Spotlight: How a Data-Driven Focus Kept Skiis & Biikes in the Family appeared first on The Alexa Blog.
  • Using APIs to Solve Complex Business Questions

    Jennifer Johnson
    4 May 2015 | 2:13 pm
    You may be familiar with Application Programming Interfaces, otherwise known as APIs. As defined by Dan Woods in his Forbes article, an API is a simple way to provide access to some type of business asset. Most commonly, this business asset is information or data. From a technical standpoint, an API allows a developer to […] The post Using APIs to Solve Complex Business Questions appeared first on The Alexa Blog.
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