Web Analytics

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  • 3 Easy Steps to Resonate with Your Audiences

    Digital Marketing Blog by Adobe
    Brian Watson
    1 Oct 2014 | 4:00 am
    When writing blog posts, relevance to your audience is your most important goal. This is because 73 percent of consumers will become frustrated when your content doesn’t resonate with them. If consumers are quickly bouncing off of your site,  or are not engaging, it’s likely your content isn’t resonating with them. Currently, this is a common problem facing content marketers industry-wide. Let’s discuss some ways to overcome it. 1. Start with What You Know. To start, if you are your audience, start with what you know. Write about the problems that you know exist and why you feel your…
  • What I Love: Adobe and Google Analytics*

    All Web Analytics Demystified Blogs
    24 Sep 2014 | 12:12 pm
    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago. To wit: Cross-session segments are in both! Both enable multi-suite/property/view tracking! Sequential segments are in both! Custom dimensions/variables and custom metrics/events are plentiful (not that users won’t always pine for more)! Classifications/dimension widening is in both! They both…
  • Analytics Club - Talking Optimization Post #10 by Kelly Wortham

    SemAngel
    SEMangel
    29 Sep 2014 | 11:00 am
    Gary, I’m going to do my best to “bring it home” as you requested in your last post but that’s a lot to cover in a single post. Hopefully, I won’t lose folks along the way! Stick with me, everyone – I promise to make it worth your time. Measuring the success or ROI of any program or team can be challenging. Analytics teams have struggled with this for way longer than optimization teams have even been in existence so you know very well how challenging it can be to devise a way to measure both operational efficiency and impact.  You are absolutely correct that it is nearly…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Ello, Is It Me You’re Looking For?

    Digital Marketing Blog by Adobe
    Carmen Sutter
    1 Oct 2014 | 9:44 am
    Last post, we spent a little time discussing the current state of Twitter and Facebook. While both companies have been huge players in the social advertising world for a while now, they are by no means the only game in town. This week, a potential new player in the social space skyrocketed into the national consciousness. If you’ve been paying attention, you’ve surely noticed how an invite to social upstart Ello has suddenly become an incredibly hot commodity. Given that the company’s stated goal is to become a safe haven from marketers and other would-be profiteers, they’re probably…
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    SemAngel

  • Analytics Club - Talking Optimization Post #10 by Kelly Wortham

    SEMangel
    29 Sep 2014 | 11:00 am
    Gary, I’m going to do my best to “bring it home” as you requested in your last post but that’s a lot to cover in a single post. Hopefully, I won’t lose folks along the way! Stick with me, everyone – I promise to make it worth your time. Measuring the success or ROI of any program or team can be challenging. Analytics teams have struggled with this for way longer than optimization teams have even been in existence so you know very well how challenging it can be to devise a way to measure both operational efficiency and impact.  You are absolutely correct that it is nearly…
  • Looking forward to X Change

    SEMangel
    21 Sep 2014 | 8:01 pm
    With our much abbreviated timeline, now is indeed the time to register for X Change. What makes X Change special? The answer is simple. The format. When I started X Change eight years ago, my idea was pretty simple. I go to a lot of conferences. I speak at a lot of conferences. I’ve gotten to almost enjoy the speaking (I’m a nervous Nellie by nature) and I try to add real value. But sitting in an audience listening to anybody’s presentation is, even at its best, a somewhat dissatisfying experience. There are questions you’d like to ask, things you’d like to explore that simply…
  • Analytics Club - Talking Optimization Post #9 by Gary Angel

    SEMangel
    12 Sep 2014 | 11:53 am
    Kelly, It’s been hugely fun to do this this series (and the one on Personalization with Jim – who still owes me a post!) – so thanks. I don’t know about you, but the back-and-forth sure seems to make it easier to write this much content. As I mentioned offline, I’m hoping we can put all this together into a Whitepaper for Q4 as a little something to remember our initial Analytics Club foray by. Before we wrap up, though, there are a few final issues I wanted to get your thoughts on. I’ll start by picking up a thread from your last post regarding how optimization programs measure…
  • Analytics Club - Talking Optimization Post #8 by Kelly Wortham

    SEMangel
    7 Sep 2014 | 9:58 am
    Gary, Sorry for the delay in my reply! It’s not due to lack of interest, I assure you. In fact, your last post really hit the nail on the head of one of my biggest pet peeves around optimization programs – namely that they so often fail to recognize and/or adequately communication their incredibly important place within the analytics and business intelligence organizations. Advanced analytics are so important in understanding the past and present and in helping to guide what should be the focus of the future. But as you so rightly point out, you can only analyze data you have. That’s…
  • X Change Registration Opens

    SEMangel
    30 Aug 2014 | 1:00 pm
    Good Things Come to Those Who Wait (but not too long) It’s been a long wait, I know, but X Change registration is now open. So take a break from college football, grilling, and back to school and REGISTER NOW! Getting the Website up on the new architecture took a while, but all systems are go. We have the most Huddle sessions ever, an incredible array of topics, the usual A-List of enterprise measurement leaders across every industry, and a spectacular setting and venue to enjoy. If you're focused on digital analytics, this is the one Conference you should not miss. With registration coming…
 
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Digital Marketing Blog by Adobe

  • Ello, Is It Me You’re Looking For?

    Carmen Sutter
    1 Oct 2014 | 9:44 am
    Last post, we spent a little time discussing the current state of Twitter and Facebook. While both companies have been huge players in the social advertising world for a while now, they are by no means the only game in town. This week, a potential new player in the social space skyrocketed into the national consciousness. If you’ve been paying attention, you’ve surely noticed how an invite to social upstart Ello has suddenly become an incredibly hot commodity. Given that the company’s stated goal is to become a safe haven from marketers and other would-be profiteers, they’re probably…
  • It’s Time for Your “Mobile Moment”: Optimizing When It Matters Most

    Kevin Lindsay
    1 Oct 2014 | 8:30 am
    Earlier in the week I talked about the mobile elite, an unparalleled and ever-increasing segment of the US population, who rely on their devices for virtually everything. These users are booking travel, banking, socializing, sharing, working, and indulging on their smartphones and tablets, moving from experience to experience with incredible ease, confidence, and comfort. Their smartphones, truly, are their #2, their virtual assistant, their go-to source and premier confidante. And that means everything for marketers—especially now, as we linger on the brink of the holiday shopping season.
  • 3 Easy Steps to Resonate with Your Audiences

    Brian Watson
    1 Oct 2014 | 4:00 am
    When writing blog posts, relevance to your audience is your most important goal. This is because 73 percent of consumers will become frustrated when your content doesn’t resonate with them. If consumers are quickly bouncing off of your site,  or are not engaging, it’s likely your content isn’t resonating with them. Currently, this is a common problem facing content marketers industry-wide. Let’s discuss some ways to overcome it. 1. Start with What You Know. To start, if you are your audience, start with what you know. Write about the problems that you know exist and why you feel your…
  • Strategic Marketing Plan Element #4: S.M.A.R.T. Objectives

    Mikel Chertudi
    1 Oct 2014 | 4:00 am
    Remember when people asked what you wanted to be when you grew up? Those answers were simple. Asking your company what it wants to be when it matures, 10 or 20 years down the road, is not quite as easy. I’m willing to bet, however, that given a little quality time together with a keyboard, the objectives of your company would become quite clear. Surprising as it may seem, many businessmen have maintained their dreams only in their heads, never setting down the plan in black and white. If that’s you, the time is now. What we really want to do here in this first step of my strategic…
  • Adobe Experience Manager Communities is Here!

    Loni Stark
    30 Sep 2014 | 9:00 am
    We’re excited to announce the general availability of Adobe Experience Manager Communities — a SaaS offering for creating social communities in a turnkey fashion, specifically geared toward social learning and field and channel enablement. We announced the offering earlier this year at our Adobe Summit EMEA. Over the past decade, Adobe Experience Manager has helped a growing number of brands connect more deeply with their customers via web, mobile, social and other digital touch points. While that continues to be a critical goal, we wanted to help organizations also rethink how they arm…
 
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    Google Analytics Blog

  • Dynamic remarketing now available to advertisers across all verticals

    Adam Singer
    1 Oct 2014 | 9:56 am
    This post originally appeared on the Inside AdWords Blog.Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns. Highlighting what matters most to your customersDynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related…
  • The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them)

    Adam Singer
    23 Sep 2014 | 9:40 am
    Good data is important.  How important?  Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies.  In fact, the average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must ensure the data collected is complete and of the highest quality. The insights that fuel action in Analytics depend on good data, especially for some of our advanced…
  • Enhanced Google Analytics Audience Capabilities Come to Apps

    Adam Singer
    17 Sep 2014 | 12:00 pm
    Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics.  Just one of the improvements for audience segmentation and remarketing we're announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments. In-App Audience Demographics Reporting and RemarketingGood analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say: “We need analytics to help us…
  • New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500%

    Adam Singer
    10 Sep 2014 | 12:00 pm
    If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out. Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is…
  • U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium

    Adam Singer
    23 Jul 2014 | 10:24 am
    With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, Cardinal Path, turned to Google Analytics…
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    Web Analytics World: Online Marketing & Analytics

  • Marketers Can’t Read Your Mind

    Stephanie Shkolnik
    30 Sep 2014 | 2:00 am
    Content marketing and analysis is an ongoing process of testing and learning to understand what a specific audience segment finds valuable. April Wilson’s recent insightful piece on content marketing analysis using Google Analytics looked at variables such as time on site and bounce rate. Before we dive into tips for informing the social content analysis […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? Everyone is an Analyst Using Ngrams to Analyse Keyword Performance
  • Three Things You Probably Didn’t Know About Brandwatch

    April Wilson
    23 Sep 2014 | 2:00 am
    Almost a year ago Web Analytics World published an initial product review of Brandwatch, a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team […] Related posts: Social Media Monitoring Tools – Reviewing Brandwatch Best of WAW … so far!
  • Tag, you’re It!

    Angela Wilkinson
    16 Sep 2014 | 2:00 am
    How many tracking tags are on your website? It’s a common enough occurrence – you build a website and are delighted with it being all new, tidy and shiny and you start to use it. Time passes and you add more functionality to the site, but all too soon you realise that that all the […] Related posts: 5 Things Vendors of Tag Management Systems may not tell you Ensuring Full Privacy Compliance Through Tag Management
  • How to do a Content Marketing Analysis using Google Analytics

    April Wilson
    9 Sep 2014 | 2:00 am
    In my last article, I reviewed some of the key findings from a content analysis of Web Analytics World content views for all of 2014. If you have a website where you are generating content on a regular basis and you want to perform a similar analysis, this article will show you how to use […] Related posts: 4 Reasons Content Marketing Analysis Drives Killer Strategy Google Tag Manager Best Practices Content marketing: what’s really changed for marketing?
  • Think Porsche.

    Ralf Haberich
    2 Sep 2014 | 2:00 am
    We all admire market leaders. We all believe in the power of emotion. We all have a unique relation to cars (negative or positive) and we all know Porsche. We all have that one thing we always dream of achieving, that icon of power, wealth and status. For me it’s a Porsche. Who wouldn’t want […] Related posts: Ensuring Full Privacy Compliance Through Tag Management
 
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    Analytics Platform - Piwik

  • How to publish your plugin or theme on the Piwik Marketplace – Introducing the Piwik Platform

    Thomas Steur
    24 Sep 2014 | 5:46 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform. Over the last weeks we have already introduced you to some of the basics on how to create plugins and themes. This time you’ll learn how to publish a plugin or theme on the Piwik Marketplace to share it with all Piwik users. What is the Piwik Marketplace? The Marketplace is a showcase for all plugins and themes that can be used in Piwik. You can browse them either on a standalone website or in Piwik itself by going to Settings => Marketplace. There you can install and update them with…
  • How to make your plugin configurable – Introducing the Piwik Platform

    Thomas Steur
    17 Sep 2014 | 4:56 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to add new pages and menu items to Piwik). This time you will learn how to define settings for your plugin. For this tutorial you will need to have basic knowledge of PHP. What can I do with settings? The Settings API offers you a simple way to make your plugin configurable within the Admin interface of Piwik without having to deal with HTML, JavaScript, CSS or CSRF tokens. There are many things you can do with settings, for instance let users configure: connection…
  • New Piwik Mobile 2.1.0 is released including new features!

    Thomas Steur
    12 Sep 2014 | 7:34 pm
    Piwik Mobile 2.1.0 is now available! This new version brings better support for iOS8 and includes several UI improvements, bugfixes and new features: Support for Segmentation [#3243] – you can now apply your custom segments in Piwik Mobile Better support for Events Clickable URL’s in a visitor’s actions list Expose a general setting to configure SSL certificate validation [#4688] Fixed the Real-Time Map was not working on Android 4.4+ [#4413] List of all 14 closed issues We have also updated the underlying framework for better compatibility with new devices and improved…
  • How to add new pages and menu items to Piwik – Introducing the Piwik Platform

    Thomas Steur
    10 Sep 2014 | 10:29 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a widget). This time you’ll learn how to extend Piwik by adding new pages and menu items. For this tutorial you will need to have basic knowledge of PHP and optionally of Twig which is the template engine we use. What can be displayed in a page? To make it short: You can display any corporate related content, key metrics, news, help pages, custom reports, contact details, information about your server, forms to manage any data and anything else. Getting…
  • How to create a widget – Introducing the Piwik Platform

    Thomas Steur
    4 Sep 2014 | 3:55 am
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a scheduled task in Piwik). This time you’ll learn how to create a new widget. For this tutorial you will need to have basic knowledge of PHP. What is a widget in Piwik? Widgets can be added to your dashboards or exported via a URL to embed it on any page. Most widgets in Piwik represent a report but a widget can display anything. For instance a RSS feed of your corporate news. If you prefer to have most of your business relevant data in one dashboard…
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    Webmetricsguru INC - Marshall Sponder

  • WebMetricsGuru Updates – September 9th, 2014 – Web Journal

    Marshall Sponder
    8 Sep 2014 | 11:57 pm
    Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
  • Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

    Marshall Sponder
    3 Jun 2014 | 3:18 pm
    Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail MarketingWe need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com Now you know why I am not writing here as much – so…
  • Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

    Marshall Sponder
    14 May 2014 | 1:18 am
    Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with. Social Media isn’t just a communications model, it’s also a business model Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their…
  • Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

    Marshall Sponder
    9 Apr 2014 | 11:03 am
    Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….   ClickZ Live NYC Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of…
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    Google Analytics and SEO blog - LunaMetrics » Blog

  • The SMX East Panels You Shouldn’t Miss

    Michael Bartholow
    25 Sep 2014 | 8:29 am
      I’ve got my pass for SMX East 2014 and I’m ready to go to one of the biggest Search Marketing conferences in the country. After scouring the agenda, I thought I’d share my top must-see panels with you, as well as give you this Twitter cheat sheet of key moderators to follow: Tweets from https://twitter.com/michaelb3600/lists/smx-east-2014 So which of the many, many panels do I recommend? Let’s take a look, starting with this year’s keynote: Keynote: Jonah Peretti What hasn’t been said about this year’s primetime speaker? Peretti co-founded…
  • Remove (other) from Content Reports, Even on Huge Websites

    Alex Moore
    24 Sep 2014 | 8:18 am
    It happens all the time. One day you notice a big, ugly surprise at the top of your top Site Content > All Pages reports: “This report includes a high-cardinality dimension, and some data has been grouped into (other).” The dreaded (other), also known as the high-cardinality limit. (other) appears in your content reports when you have more than 50,000 unique pages (75,000 for Premium) that are viewed in any given day. The 50,000th unique page that day will appear as “(other)”, and any other unique pages will be consolidated there. Stop. It may look like you have…
  • Getting Started with ShufflePoint

    Sean McQuaide
    22 Sep 2014 | 8:06 am
    Overview ShufflePoint is a paid application that uses Excel’s built-in “Web Query” function to pull data from Google Analytics into Excel. It is an extremely powerful tool and allows you to take advantage of Excel’s data manipulation abilities. This gives you the freedom to develop compelling visuals that will help you quickly assess the performance of a website. When I was developing my first ShufflePoint report, I found that thinking about and planning data organization took the most time. My hope is that this article will help you graph your Google Analytics data…
  • FAQ About Google Analytics Enhanced Ecommerce

    Samantha Barnes
    18 Sep 2014 | 7:00 am
    If you’ve never heard of Enhanced Ecommerce, the documentation and information available might seem a little overwhelming or overly technical and focused on implementation. But don’t let that be an excuse to dismiss this great new feature and miss out on one of the most important updates to Google Analytics this year! By the end of this post you will be able to answer the big questions about what it is and why you should use it. What is Enhanced Ecommerce? Early this summer, Google announced an exciting new plugin to the public called Enhanced Ecommerce (ec.js). Designed as an…
  • SEO Tips When Switching Servers

    Reid Bandremer
    16 Sep 2014 | 7:59 am
    Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place. A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different platform. As I scrambled to see if there were any SEO issues (there were), I realized how little was written on this topic, so I began asking questions and taking notes. Disclaimer: I’m no expert on servers and web hosting.* However, I am one of the…
 
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    All Web Analytics Demystified Blogs

  • What I Love: Adobe and Google Analytics*

    24 Sep 2014 | 12:12 pm
    While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago. To wit: Cross-session segments are in both! Both enable multi-suite/property/view tracking! Sequential segments are in both! Custom dimensions/variables and custom metrics/events are plentiful (not that users won’t always pine for more)! Classifications/dimension widening is in both! They both…
  • Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE!

    8 Sep 2014 | 4:02 pm
    Since ACCELERATE started in 2011, the Partners at Web Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful for attendees and the community generally. This year, we are introducing the opportunity for the community to ask us anything. The last session of the day will address your questions, so send them our way by tweeting using the #AskDemystified hashtag. (Not a ‘Twitter-er’? Email your questions to AskDemystified@webanalyticsdemystified.com.) What’s more, the best question we receive will win the…
  • Top 5 Metrics You’re Measuring Incorrectly … or Not

    3 Sep 2014 | 10:31 am
    Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my attention. While the article’s title (“Top 5 Metrics You’re Measuring Incorrectly”) is the sort I am used to seeing in our Buzzfeed-ified world of pithy “made you click” headlines, it was the article’s author that got my attention. Whereas these pieces are usually authored by well-meaning startups trying to “hack growth” … this one was written and published by Jodi McDermot,…
  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • 5 Tips for #ACCELERATE Exceptionalism

    11 Aug 2014 | 9:26 am
    Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago in 2011, and I personally scheduled fantastic weather for Columbus in 2013. This will be my second ACCELERATE as a partner at Web Analytics Demystified, and I’m really looking forward to it, so I thought I’d take a run at 5 tips for making the conference as fruitful and memorable as…
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    Webtrends Blog

  • New view into contextual personalization

    John Fleming
    1 Oct 2014 | 8:26 am
    Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity to create customer messaging and experiences that are highly relevant – and appreciated! Take a few minutes to flip through this presentation for some helpful facts and tips on how you can avoid becoming brand spam. What to know about contextual…
  • New data opportunities abound for banks and other financial institutions

    Jeff Seacrist
    30 Sep 2014 | 8:51 am
    Financial institutions have massive amounts of customer data available to them today, which offers the foundation for creating personalized, relevant experiences for their customers. But all this data can be overwhelming. It’s imperative to have an analytics strategy in place to identify genuine customer insights and implement marketing tactics based on that information. I recently tackled this topic and more in an article for the Financial Brand called “Cross-Channel Data Critical to Financial Marketers in the Digital Age.” At Webtrends, we are working with some of the largest global…
  • Back from SPTechCon with a brain full of SharePoint

    Jean-Marc Krikorian
    25 Sep 2014 | 11:32 am
    SPTechCon 2014, just held in Boston, focused on “To Cloud or Not to Cloud?” when it comes to Microsoft SharePoint and Office 365). In other words, a challenge that many organizations still face is whether SharePoint should reside solely On-Premises, solely in the Cloud, or a combination of the two (e.g. Hybrid). The decision to go with one of these three implementations is commonly not driven by technology concerns (though one can argue that security and privacy have technology roots and are affected by such). Nowadays, the decision is primarily based around business-related expectations…
  • Focus on travel: Webinar illuminates the complex shopping journey

    Michael Wilson
    24 Sep 2014 | 11:37 am
    We recently hosted a webinar in partnership with PhoCusWright called “Connecting With Today’s Online Leisure Travel Shopper.” More than 400 people registered, and I enjoyed reading some of the pre-event questions that were submitted by participants. What those questions tell me is that travel organizations are mature in their understanding of measurement and optimization of digital channels. Attendees wanted to know about path to purchase, omni-channel experience, multi-channel experience, attributing conversions and customer journey – all topics that we discussed during the…
  • ExactTarget customers offered a taste of in-the-moment data

    Max Spector
    23 Sep 2014 | 8:39 am
    I don’t think I’m the outlier when I say I prefer a personalized experience no matter where I happen to be. Just yesterday, I arrived at my hotel for the ExactTarget Connections user conference, presented my identification at the desk, and was greeted with, “Welcome to the Hilton Indianapolis Hotel & Suites, Mr. Spector.” That was a nice friendly greeting, but what if the doorman knew who I was the moment I stepped out of the cab, greeted me, offered my favorite drink and took my bags directly to my reserved room? With a personalized experience like that, I would have been feeling…
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • Mobile Analytics Real Time Reporting – Not What You’d Expect

    Joel Michael
    19 Sep 2014 | 11:55 am
    We used to hear “mobile is the future.” Then, we started to hear the phrase, “Mobile Now.” Finally, “Mobile First” is the reality. While this is great for consumers, as we have access to great apps and services literally at our finger tips, marketers are now challenged to keep up with new user-experiences, new platforms, mobile development, and yes, you guessed it, new mobile analytics! But, hey, no one said life in the fast lane was easy And, when you need mobile insights in a jiffy, you’re naturally going to look at real-time reporting. Don’t get ahead of yourself…
  • Evolve to Universal Analytics – 5 Tips For Migrating

    Feras Alhlou
    16 Sep 2014 | 12:40 pm
    The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here. Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well! Not only do we have the sessions, but we’re also having a Fireside Chat with Justin Cutroni, Google Analytics Evangalist, and he’ll be providing answers to all your “burning questions”. You all should know Justin, an avid speaker and blogger and thought leader in our industry. So bring on…
  • 4 Analytics Lessons from Fitness Trackers

    Shiraz Asif
    2 Sep 2014 | 7:49 am
    Labor day just passed which pretty much marks the end of summer vacation. The party’s over, as they say, and it’s time to get back to work. Children get back into routine for school, students gear up for another semester, people reminisce over summer vacations and plan out the rest of the year, and of course businesses begin to buckle down for Q4 so they can finish out the year on a strong note. It’s a time to re-evaluate, tweak and re-establish goals. There’s also that iPhone 6 announcement coming next week, but I digress. One of my goals for this year was to make significant strides…
  • 3 Solutions to a Good Problem: 10 Million Hits a Month in Google Analytics

    Shiraz Asif
    28 Aug 2014 | 1:00 am
    It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are increasing, the Key Performance Indicators you’ve chosen are displaying progress, and the hits to your website are sky-rocketing! Life is good when suddenly an error message starts flashing on your reporting dashboard – you’ve exceeded…
  • ABC’s of Google Analytics

    Farid Alhadi
    11 Aug 2014 | 6:30 am
    Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”. In the Google Analytics interface, on the left side there is the Google Analytics reporting menu. You’ll realize they’ve done a great job of organizing things based on intuitive marketing strategies. A is for Acquisition: What brought visitors to your site? These items in GA essentially show you what’s driving traffic to your…
 
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • Understand Your Customers with Customer Analytics [Video + Slides]

    Sameer
    21 Sep 2014 | 10:00 pm
    The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers. Marketing channels, demographics and interests  [ Read More ]
  • Solving Digital Conversion Struggles using Lifecycle Analytics

    Sameer
    23 Jul 2014 | 11:01 pm
    Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We  [ Read More ]
  • Forrester Web Analytics Wave 2014 report [Download]

    Sameer
    15 Jul 2014 | 10:30 pm
    Every three years, Forrester Research conducts industry’s most thorough study on analyzing digital or web analytics tools providers in the market. Forrester’s evaluates top enterprise grade digital analytics vendors on 75-point criteria and articulates the findings in their popular Wave report in three high-level categories: Current offering: What are the current features set and capabilities  [ Read More ]
  • 5 Digital and Analytics Conferences You Must not Miss in 2014

    Sameer
    29 Jun 2014 | 10:30 pm
    If you are a people person and a learner like me, then you must attend atleast 2-3 analytics and marketing conferences each year. Apart from getting insights on latest and greatest in the digital world, conferences offer a great opportunity for you to meet like-minded individuals or groups. I cannot say I have learnt the  [ Read More ]
  • How to Overcome Google’s Paid Search Keyword (Not Provided) update

    Sameer
    22 Apr 2014 | 11:15 pm
    Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest  [ Read More ]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Ad Retargeting in Numbers – Statistics and Trends

    khalid
    1 Oct 2014 | 4:26 am
    The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp How Retargeted Ads Affect Purchase Decisions Affect %age User…
  • The Landing Page Makeover Guide – 7 Tips for Higher Conversions

    Stephen Da Cambra
    24 Sep 2014 | 12:14 pm
    Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted. And that’s why landing pages…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
  • Free Shipping is So 2013 & Other Thoughts to Improve Online Customer Experience

    Stephen Da Cambra
    9 Sep 2014 | 4:39 am
    Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites. Why? What are the differences between a B&M store and an online store that would account for such a huge gap? While the answers are many and varied, in both cases, customers’ in-store experiences are a major determinant of whether they convert. Did they easily find what they were looking for? Did they have a good impression of the store? Did they get through the checkout in a reasonable time? If ‘customer experience’ is paramount to conversions, then you need to look at what…
  • Effectiveness Of Online Advertising– Statistics And Trends

    khalid
    2 Sep 2014 | 11:17 am
    When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was…
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    Zimana Web Analytics Blog

  • Client Spotlight: Smith and Donovan

    pdebois
    28 Sep 2014 | 10:33 am
    Smith and Donovan have been providing photography and video services for a wide variety of businesses and non profit organizations in northwest Indiana and the Chicago area.  Carly Smith and Thad Donovan has created a number of corporate videos, including a video supporting the Northwest Indiana Regional Planning Commission’s Comprehensive 2040 plan for Gary, Hammond, and
  • Client Spotlight: Benefit Management Associates @BMA_INC

    pdebois
    28 Sep 2014 | 9:24 am
    One of Zimana’s favorite clients is the right company to turn to when it comes to planning the right health care coverage for your company.  Started by Paul Dark, Benefit Management Associates (BMA) provides guidance on health care coverage and insurance plans. From small businesses to large corporations, the team offers quality consultation that saves organizations
  • Free Google Analytics Workshop Oct 3rd at #Chicago Small Business Entrepreneur Expo @CHIbizexpo

    pdebois
    23 Sep 2014 | 11:47 am
    Are you based in Chicago and need a brief overview of how to use Google Analytics effectively? Well you are in luck! Zimana founder Pierre DeBois is conducting a free overview workshop of Google Analytics. Learn how to make the most of the key reports, as well as how to best organize your business resources
  • Analytics Tip: 6 Simple Installation and Maintenance Tips To Reduce Analytics Errors

    pdebois
    16 Sep 2014 | 10:31 am
    Adding an analytics solution can be simple or complex depending on the site structure.  That complexity can be enough to have more than a few hang ups occur. Is the site an e-commerce site?  Are there cross domains? What about adding custom dimensions or event tracking for specific objectives? Even the easiest solutions can become an organizational
  • Infographic: How to Copywrite for Email, Social, and the Web via VerticalResponse @VR4SmallBiz

    pdebois
    15 Sep 2014 | 2:38 pm
    Before you can measure your analytics results, it’s important to have great media that attracts customers and interest.  That interest is reflected in the referral traffic, day in and day out.  Thus creating great copy is an essential step. To aid that essential copywrite step, Vertical Response has created an infographic outlining the various difference on
 
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
  • 5 Tips for Selecting the Right Employees

    Damian Davila
    26 Sep 2014 | 1:25 am
    As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. 1. Have a Clear About Your Ideal Candidate Before you hire your next employee, it pays to spend time researching the type of employee you really need. First, make sure that you have developed a detailed, accurate job description for the position…
  • Are You Measuring Your Social Media Efforts?

    Damian Davila
    20 Sep 2014 | 12:48 pm
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Just like…
  • Is Your Local Business Doing These Three Things on Twitter?

    Damian Davila
    20 Sep 2014 | 12:13 pm
    You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive.
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    Visibly Intelligent

  • Rapid Social Segmentation: Why It Matters

    Michael Maziarka
    30 Sep 2014 | 7:19 am
    There is a lot of excitement about the new September Visible Intelligence (VI) release. One of my favorite new capabilities is applying a Category to an entire dashboard. In seconds, you can have a complete segmented view of all of the widgets that you’ve placed on your dashboard. It’s extremely fast and powerful for many use cases, including: -          Campaign Tracking: Use categories for your defined markets (e.g. New England, Mid-Atlantic); apply them to your dashboard(s) to see the data segmented for each of those markets -          Brand Health Analysis: Use…
  • Social Intelligence: Beyond Crisis Management

    Marsha Robie
    23 Sep 2014 | 5:44 pm
    Today’s savvy PR experts are utilizing social listening and analysis for myriad purposes in the course of their day-to-day work – not merely during a crisis. Psychographic profiling, campaign analysis, competitive intelligence and reputation analysis are among the ways that PR teams are using social intelligence to help them be more nimble and effective in planning, executing and measuring programs. Psychographic Profiling: Social listening and analysis are tools that enable a brand to get inside its customer’s head and uncover her top concerns, where she shops, whether or not she is…
  • Twitter Curation – Much Ado About Nothing?

    Michael Maziarka
    19 Sep 2014 | 10:26 am
    There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using algorithmic feed curation. To entrenched Twitter users, this goes against the grain. “I select which tweets I want to see, and don’t want that muddied by irrelevant noise.” Cutting to the chase, I’m inclined to believe that there are times that this could actually enhance my experience. And even when it doesn’t help, it may not be all that perceivable to me (i.e. I won’t be overwhelmed by noise). How did I arrive at that conclusion? Putting aside the pontification about…
  • Social Media Trends At This Year’s VMA and Emmy Awards

    Jennifer Radons
    27 Aug 2014 | 7:26 am
    This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic? So here’s how it all went down: Clearly the VMAs had a lot of buzz, but they were also on a weekend as opposed to the Emmy’s…
  • Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence

    Kris Wade
    21 Aug 2014 | 8:18 am
    Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site? One way to get this data added into VI is to export it into a CSV file, or put into Excel and then save as a CSV. It is simple to get it formatted correctly, and the customer support team at Visible…
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    Brooks Bell » Blog

  • 5 Must-Read Optimization Posts for the Week of September 22

    David DeFranza
    26 Sep 2014 | 5:52 am
    The number one use for Big Data may be the collection of audience insights for the creation of more relevant, compelling messages—whether they come in the form of paid advertising, product descriptions, or original owned content. This, at least, is the opinion of Condé Nast publishers, which has made a huge investment in data an analytics to expand and grow its business. And their story holds important lessons for success with Big Data. Read the rest: Why Big Data is a big deal. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you…
  • Testing Differences in Revenue? You’re Probably Not Using the Correct Statistics

    Reid Bryant
    24 Sep 2014 | 12:12 pm
    A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seen as a test of differences between two means—and in most cases this is more complicated than testing a difference in proportions. Traditional tests of means, called t-tests, require data to meet several assumptions to ensure they are statistically valid. In most cases, traditional t-tests, though widely used in the industry, are…
  • Clickipedia: Conversion Rate Optimization (CRO)

    Kelly Reiser
    23 Sep 2014 | 7:55 am
    What it is: The method of creating an online experience with the goal of increasing the conversion rate. What it’s not: Search Engine Optimization or Pay Per Click marketing. CRO focuses on the traffic a site is already getting, and converting those visitors. Why it matters: A test-focused approach to conversion optimization involves data collection and processing, a strong hypothesis and set goals, and statistical learning. Starting with CRO is a great way to get to know customers.   The post Clickipedia: Conversion Rate Optimization (CRO) appeared first on Brooks Bell.
  • Careers in Testing and Optimization: September 22, 2014

    Kelly Reiser
    22 Sep 2014 | 7:31 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Manager of Site Testing and Optimization L.L. Bean Ecommerce Site Testing Sr. Analyst L.L. Bean Online Promotion Director Lowe’s Analyst, Business Intelligence & Optimization NFL Director, Website Merchandising Williams-Sonoma…
  • 5 Must-Read Optimization Posts for the Week of September 15

    David DeFranza
    19 Sep 2014 | 8:10 am
    An ever-expanding body of data makes it clear: For businesses, testing isn’t optional; it’s a competitive advantage essential for growth. So why aren’t more companies investing in testing and optimization programs? The answer is simple: Testing is hard. But by working to enact these seven initiatives, managers can grow their testing programs while increasing its performance, too. Read the rest: 7 tips for building a successful testing program. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Direct…
 
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    OnlineMetrics

  • #GAtips: Discover Content Scrapers with Hostname Report

    Paul Koks
    25 Sep 2014 | 12:00 am
    You might have heard about pingbacks and trackbacks. Both can help to monitor and discover content scrapers. There are also plagiarism tools out there that can trace copycats online. I have good news: Google Analytics brings the opportunity to track down content scrapers in a unique way. And the good thing is, it doesn’t cost you any money. Tip 3: Discover content scrapers with hostname report. Especially when you publish lots of content, there is a big chance that your content gets scraped. In general, these copycats are not so smart. Otherwise they wouldn’t copy your…
  • Three Steps to Turn Your Content Reports into Gold

    Paul Koks
    22 Sep 2014 | 12:00 am
    Over the last few years a lot has been written about content reports in Google Analytics. However, a few very important aspects have barely been touched. That’s why I have written this comprehensive, three-steps-guide you should read before you continue optimizing your content efforts. Are you ready to take your insights to the next level? And in other words to get closer to a pile of pure gold before your competitors do? :-) 1. Define Your Website Goals and Apply Goal Values You might think, what does this have to do with my content reports? Well, everything! Let’s open the…
  • #GAtips: Row Number Hack in Google Analytics

    Paul Koks
    19 Sep 2014 | 1:09 am
    In the past, Google Analytics allowed you to view and export 500 rows of data from most of your reports in your Google Analytics account. They changed this number to 5000 in April 2013. For a lot of people, especially those with smaller websites, this is more than enough. However, if you are running a very large content or e-commerce site, you might want to raise this number. Tip 2: Row number hack in Google Analytics. If you know how it works, it’s quite an easy fix. Here we go: Just head over to one of your reports where you like to display more than 5.000 rows. On the lower right…
  • #GAtips: Exclude Known IP Addresses in Google Analytics

    Paul Koks
    18 Sep 2014 | 11:58 am
    Inspired by many friends, I like to introduce my Google Analytics tips series: #GAtips. From now on I will regularly publish easy to digest, actionable tips in addition to the more in-depth articles that I write from time to time. Tip 1: Exclude known IP addresses in Google Analytics. Are you running a private website by yourself? Make sure to exclude your own IP address in the Google Analytics admin section. Do you work as an in-house web analyst? Don’t forget to exclude your company IP addresses. Maybe you are an consultant working for several clients at a time? Make sure to…
  • How to Use Google Analytics Annotations for Better Insights

    Paul Koks
    15 Sep 2014 | 12:00 am
    If you are like me, you are not solely interested in “what”, but even more in “why” and “how” questions. More challenging and better optimization possibilities, so a win-win for your brains and business! :-) The “what” is also known as the first, most basic layer of Analytics questions. I recommend to dive into the deeper layers as well. In other words, you like to understand the complete picture about “what’s going on” on your website and act upon. That’s when Google Analytics annotations really come in handy.
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    Measured Search Blog

  • Making search better by tracking & utilizing user search behavior – Talk

    Sameer
    1 Oct 2014 | 11:30 am
    Seamless, scalable and easy search is what every developer wants and every business needs. That is exactly what was on the agenda last night at the Los Angeles Django meetup, a mastermind group of professional developers, hobbyists and really curious folks gathered together to discuss their experiences with Django & Python. and two of the talks were around search. We were super excited to be part of the presenters & thanks to the organizers for arranging this! Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having…
  • Measured Search Enables Terrain Home Android Launcher to Gain Deeper Search Insights

    Sameer
    25 Jun 2014 | 8:00 pm
    Mobile first search option is coupled with cloud-based search analytics platform. Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has partnered with Terrain Home, part of Palo Alto based Samsung Accelerator, to deliver deeper search insights and app discovery capability within Terrain Launcher. Terrain is a new Android Launcher focused on helping the user find everything on their device easily. Resembling a standard Android home screen, Terrain provides three main features to simplify the user…
  • Measured Search Recognized As Standard Technology Partner by Amazon Web Services

    Sameer
    18 May 2014 | 9:00 am
    Los Angeles, CA – Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has received public designation as an Amazon Partner Network (APN) Standard Technology Partner. Strengthening its relationship with AWS better positions Measured Search to expand operations and facilitate use of the comprehensive benefits that AWS offers. Measured Search currently offers a cloud based vendor neutral Search Analytics service running on top of AWS infrastructure that enables customers to get insights around how…
  • Measured Search Named to KMWorld’s 100 Companies that Matter In Knowledge Management

    Sameer
    3 Mar 2014 | 7:29 pm
    Cloud-based search, discovery and big data analytics provider recognized for suite of search & analytics tools in 2014 list. definition essay on happiness Measured Search (http://measuredsearch.com), a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has been recognized as one of the KMWorld’s “100 Companies that Matter in Knowledge Management” for 2014. The list, featured in this month’s print issue and online, was curated by a group of KMWorld editorial staff, analysts, system integrators and select…
  • 4 powerful site search features used by e-retailers to boost conversions

    Sameer
    14 Dec 2013 | 11:42 pm
    If you run an e-commerce business, here is some good news for you. Ecommerce continues to grow at an amazing speed. As per eMarketer’s report, US ecommerce did $262.3 billion in sales, an increase of 16.4% year over year. It is also estimated that by 2017 the figure would go up to $440 billion in sales with a compound annual growth rate (CAGR) of 13.8%. essay for college While the brick and mortar retail chains or shops can have much bigger real estate to showcase products, it is the luxury e-commerce can’t have. Couple of years back it was 21″ screen desktop, then it shrank…
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    Digital Analytics Blog - AT Internet

  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    30 Sep 2014 | 5:08 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few notes, and leave recipients the freedom to add their own annotations. Or maybe it’s a bordered box aptly entitled “Comments”, clearly indicating that this empty space is destined for remarks on company results. Or maybe, you or one of your colleagues has added notes on the KPI…
  • Infographic: Search Engine Barometer – August 2014

    Sylvie Gueras
    25 Sep 2014 | 12:30 am
    What follows is the search engine barometer for August 2014. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines.       The post Infographic: Search Engine Barometer – August 2014 appeared first on Digital Analytics Blog - AT Internet.
  • DMEXCO: Excess, creativity & quality

    AT Blog
    12 Sep 2014 | 8:54 am
    With 36,000 visitors from 86 countries, this mini digital universe gathered major companies and key speakers around cutting-edge topics during two non-stop days. The figures alone are enough to make your head spin, but what was truly remarkable was the incredible creativity and means invested in each booth. Creativity and extravagance were definitely the key words for this 2014 edition: some booths were 30 feet long, while others featured huge wall screens, Magic Waterfall water logos, hundreds of devices on display, and more. As a French leader, AT Internet was not to be missed with a…
  • Big data, privacy and the evolution of digital analytics – Interview with Benjamin Mercier of Barclays

    Bernard Segarra
    9 Sep 2014 | 1:29 am
    Benjamin Mercier is Vice President, Senior Digital Analytics Manager in the Retail division of London-based bank Barclays. 10 years ago, he began his career by helping launch the classifieds ads site Vivastreet, before continuing on as a consultant for two different analytics companies (one of which was AT Internet!) in France and in the United Kingdom. Strongly influenced by Anglo-Saxon, “data-driven” culture, he took over the Digital Analytics department at Barclays, where he manages a team of about 10 web analysts and consultants. For Benjamin, big data is not just a passing…
  • “Dark Social”: Illuminate the dark side of traffic

    Bernard Segarra
    23 Jul 2014 | 1:45 am
    Who’s never copied and pasted a link into an email to share an article, video, photo or other content? While it’s common and seemingly benign, sharing content in this way actually disrupts how we track and analyse traffic sources, since we can’t immediately tie the traffic to a social interaction. To truly understand the real impact of all kinds of social sharing, and to measure how “viral” certain content really is, we must shine a light on what’s called “Dark Social” traffic. When measuring its own site traffic, “The Atlantic” magazine discovered that more than 56% of…
 
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    Web Analytics and ROI Tracking - Terminus Blog

  • How to Measure the Effectiveness of Your Tweets?

    Puru Choudhary
    14 Sep 2014 | 7:31 pm
    If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL Builder for Your Needs on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it. I want to find out what makes people click on the links I share. There are at least two things I…
  • Google Analytics: How to Get Accurate Traffic Reports

    Puru Choudhary
    21 May 2014 | 8:16 pm
    What’s the most important information that your web analytics tool can provide you? It’s where your website visitors are coming from. Let’s look at Google Analytics channels. In many cases, it can tell you where a visitor came from, but in many others, it cannot. Here’s an example traffic distribution. Google Analytics Channels Do you think this is accurate? Perhaps some Direct traffic should be in Email, or some Referral traffic should be in Social. To make sure that Google puts it in the right bucket, you need to understand how it interprets your website traffic. Only then can…
  • UTM Tracking: Find the Best Analytics URL Builder for Your Needs

    Puru Choudhary
    12 May 2014 | 8:09 am
    When talking about UTM campaign tagging, most blogs only mention Google URL builder. But it’s worth exploring a few other tools, some of which not only help you build, but also manage your UTM tracking URLs. You can then choose the best tool for your marketing campaigns considering your analytics requirements, team size, risk tolerance, and budget. Let’s look at some analytics URL builders from the most basic to the most advanced. 1. Manual tagging This is not really a tool, but it’s still a commonly used method for building tracking URLs. It is also the most…
  • 7 Most Frequently Asked Questions About UTM Parameters

    Puru Choudhary
    20 Apr 2014 | 7:23 pm
    Whenever I read tweets and blog comments about UTM parameters, I feel that there’s a lot confusion around them. It may be because UTM parameters are so deceptively simple. They are just a set of five parameters (utm_campaign, utm_medium, utm_source, utm_term and utm_content) that you can add to your URLs and get so much more insights in your analytics reports. These parameters do a lot of work and are interpreted in very specific ways in Google Analytics. In this post I’m going to answer 7 most frequently asked questions about UTM parameters. Hopefully it will clear some…
  • How to Use UTM Parameters in Drip Email Campaigns for Best Results

    Puru Choudhary
    5 Nov 2013 | 7:13 am
    Drip email campaigns are very popular and effective in engaging people with your content. Your visitors don’t need to stay on your website for very long to read what you have to say. They can read your material at their own leisure. But you also need to make sure that your emails are effective and people are taking action. Your email service provider probably tells you what the open and click rates of your emails are. You can use tools like Google Analytics and KISSmetrics to monitor your conversion rate. To get the whole picture, you need to tie those conversions back to your emails…
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    Website Analytics & Optimisation

  • Remarketing cart abandoners with DTM & Target

    Richard Hayes
    28 Sep 2014 | 9:05 am
    I'm going to show you how straightforward it is to target visitors that have abandoned a shopping cart without purchasing, we'll retarget these visitors with personalised homepage content related to what was in their shopping cart, at the same time we'll run an A/B test to report on whether there's uplift. This article will demonstrate how quickly you can implement more advanced testing/targeting that prior to DTM would have involved passing parameters via mboxes and possible intervention from IT. Now with DTM we can do it in no time without having to change any page code! Step 1) We want to…
  • Adding mboxes with Dynamic Tag Manager

    Richard Hayes
    25 Sep 2014 | 4:25 am
    I'm going to show you how to add Adobe Target mboxes to your pages using DTM. Combining Adobe Target with DTM can take your testing and targeting to the next level. Many organisations have areas that are difficult and time consuming to run tests/ add mboxes, such as the shopping cart. DTM removes all boundaries, in addition the complex and abstract scenarios for evoking an mbox become limitless! Step 1) First off login to DTM and Adobe Target as a tool - this is available as a predefined option so set-up is a breeze, you have the option for managing the mbox.js file which means you now have…
  • Testing Adobe DTM using Charles Proxy

    Richard Hayes
    18 Sep 2014 | 9:09 pm
    I'm going to quickly show you how you can start using all the cool features of Adobe Dynamic Tag Manager in less than 5 minutes. We're going to do this using Charles Proxy, for those of you not familiar with Charles Proxy, it's an HTTP proxy /monitor / Reverse Proxy, one of the coolest features is it's rewriting capability that allows you to "fake" making changes to your live website - this will allow us to add DTM in no time! Prerequisites are that you have Charles Proxy and Dynamic Tag Manager (if you don't have access yet - contact your account manager). Step 1) Login to DTM and after you…
  • Optimisation & personalisation roadmap template

    Richard Hayes
    10 Sep 2014 | 10:32 am
    It's a good idea to have all your planned experiments documented somewhere with timelines. Attached and screen shot below is the format I'm currently using. I'm breaking out the type of activity into: Homepage testing Price testing Landing page test Personalisation Shopping cart tests Feel free to download and adapt for your needs.
  • Cohort analysis - Adobe Analytics/ Report Builder

    Richard Hayes
    6 Sep 2014 | 3:08 am
    This article will show you how to carry out cohort analysis using Adobe Analytics/ Report Builder. For the purpose of this example a fictitious company called "Acme software" has a 30-day trial application and we'd like to know when orders are taking place post the trial download. This will mean using download date as a cohort and comparing it to the order date. Although this scenario might not be relevant for you, the basis of this article can be adapted for whatever cohorts have meaning, for example; order, newsletter sign up, registration, install, etc. 1) First off we'll create an eVar…
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