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  • 23 Email Marketing Metrics That You Should Know

    Digital Marketing and Analytics by Anil Batra
    Anil Batra
    19 May 2015 | 10:29 pm
    A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance…
  • Crikey! What the UK Election Fiasco Tells us about Enterprise Voice of Customer

    SemAngel
    SEMangel
    26 May 2015 | 10:44 am
    I won’t pretend to be an expert on UK politics and even less on UK polling. But in the wake of the disastrous performance of pollsters in the UK predicting the outcome of the general election there, I think it’s worth reflecting on the lessons to be learned. If you’re not familiar with the broad storyline, it goes something like this. In the days leading up to the election, pollsters were reading a toss-up between the incumbent Conservatives and the Labour party with expectations of a divided Parliament and much confusion. It didn’t go down that way, with the Conservatives winning a…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Smart Businesses Connect Online and Offline Branding Experiences in Social Media

    Digital Marketing Blog by Adobe
    Cory Edwards
    29 May 2015 | 2:42 pm
    Taking social media efforts offline – bridging the physical and digital space – builds deeper connections with followers and is a smart way to support bottom-line goals. Tangible experiences that complement a social media campaign create a more responsive and interactive network and build engagement by giving people a reason and the means to become involved. Building effective social media campaigns is key, but doing it both offline and online is smart business for brands. Here are three ways taking social media efforts offline will give you an advantage. Boost Field Marketing Efforts At…
  • eMetrics Boston

    immeria - S.Hamel's blog
    Stephane Hamel
    9 May 2015 | 11:54 am
    It's that time again! I will attend my n'th eMetrics conference! eMetrics Marketing Optimization SummiteMetrics Boston is one of the most important event of the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely knit community. For seasoned attendees, eMetrics is a family reunion; an opportunity to meet with friends, share thoughts and deep dive on topics initiated through social media. Sunday, March…
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    SemAngel

  • Crikey! What the UK Election Fiasco Tells us about Enterprise Voice of Customer

    SEMangel
    26 May 2015 | 10:44 am
    I won’t pretend to be an expert on UK politics and even less on UK polling. But in the wake of the disastrous performance of pollsters in the UK predicting the outcome of the general election there, I think it’s worth reflecting on the lessons to be learned. If you’re not familiar with the broad storyline, it goes something like this. In the days leading up to the election, pollsters were reading a toss-up between the incumbent Conservatives and the Labour party with expectations of a divided Parliament and much confusion. It didn’t go down that way, with the Conservatives winning a…
  • London's Digital Analytics Hub

    SEMangel
    21 May 2015 | 12:49 pm
    [I'm going to be in London the first week of June for the Digital Analytics Hub - running workshops on Segmentation and Data Modeling and participating in the Conference. I took a few minutes to answer some questions from the organizers around my sessions and the Conference in general. Check it out and if you are EU-based, check out the Hub - it's a great event.] Hi Gary, we are looking forward to welcoming you back to the DA Hub.  One of your workshops at this year's DA Hub is named "Getting Digital Segmentation Right". The name implies that many organisations do…
  • Analytic Roles in the Enterprise – What’s with the Taxonomy and Meta-Data Systems?

    SEMangel
    17 May 2015 | 11:31 am
    In my last post, I took a shot at defining what a data science role actually is or might be. My goal wasn’t to try and figure out from the hugely varied, largely confused and often contradictory public discourse a definition based on consensus. Instead, I wanted to layout my own vision for the actual roles required in an organization to do analytics and see if any of them fit the broader, fuzzy data science term reasonably well. Given that approach, I had to define all the roles involved in enterprise analytics efforts (outside of IT and program management type stuff), which was perhaps a…
  • (Re)Defining the role of the data scientist

    SEMangel
    5 May 2015 | 1:53 pm
    In the last couple years the term data scientist has become an accepted part of the broad analytics space. Everywhere I look, I see clients building data science teams and looking to hire that most elusive of breeds - data scientists. While I have been (and remain) highly skeptical of the term itself, I’m not opposed to the broader shift. As absurd as it may be that renaming a job role from statistician to data scientist triples its cost and increases its voice, it seems to me that this new reality is a better place to be – and not just for data scientists but for the organizations that…
  • Understanding and Modeling Faceted Search

    SEMangel
    21 Apr 2015 | 11:03 am
    Faceted search is at the heart of the ecommerce site experience. But despite its central role, the complexities of measuring and understanding faceted search behavior have contributed to make it both under-studied and under-optimized. In my last post, I described a basic data model for faceting that was designed to capture non-lossy, detailed facet behavior for analysis. While that data model is a significant improvement over the basic storage of facet data as it’s typically collected, I would expect that any competent analyst could and would design similar structures. In today’s post,…
 
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    Digital Marketing and Analytics by Anil Batra

  • 23 Email Marketing Metrics That You Should Know

    Anil Batra
    19 May 2015 | 10:29 pm
    A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance…
  • 9 Facebook Post Engagement Killers

    Anil Batra
    27 Mar 2015 | 2:16 pm
    Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them.You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com,  which provides general information…
  • Three Tips for Choosing the Colors for Data Visualization

    Anil Batra
    19 Mar 2015 | 10:05 am
    Colors can add to your data visualization and make the story stand out or they can distract the audience from the main message. It all depends on what colors you chose and how you use them. In this post, I am listing three things to keep in mind when creating your next data visualization. I am not guiding you specifically on what colors (hue, value and chroma) to use but three things to keep in mind when selecting the colors:Use conventional colors:  Generally red color means negative or a bad value and green means positive or a good value.  Choosing the default colors as presented…
  • 5 Data Quality Issues To Watch Out For

    Anil Batra
    13 Mar 2015 | 10:04 am
    We all know that wrong data leads to wrong analysis and hence can cost a lot of money.   In this post I am highlighting 5 issues that lead to wrong data and hence wrong analysis.  Make sure you take care of these issues before spending any time on analyzing and putting your presentation together.Manual entry by end users – When you rely on the end users/customer to enter the data in the free form you will get lot of variations of the data. For example, when you ask them to enter the city, you can get variations such as Redmond, Redmond WA.  Redmond (Seattle), Remond etc.
  • A Simple Fix To Grow Your Email List

    Anil Batra
    27 Jan 2015 | 9:26 am
    Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encountered recently. Here is what happened to me:I submitted my info on coolinfographics.com to download a free chapter of the book. After I filled the form, I got a message that I will get an email with a link to the download.  I eagerly waited for the email to arrive. As soon as I got the email, I opened it and quickly clicked on a very prominent and long link. I was expecting to see a page where I will either be able to download the chapter or my download…
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    Occam's Razor by Avinash Kaushik

  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
 
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    Digital Marketing Blog by Adobe

  • Smart Businesses Connect Online and Offline Branding Experiences in Social Media

    Cory Edwards
    29 May 2015 | 2:42 pm
    Taking social media efforts offline – bridging the physical and digital space – builds deeper connections with followers and is a smart way to support bottom-line goals. Tangible experiences that complement a social media campaign create a more responsive and interactive network and build engagement by giving people a reason and the means to become involved. Building effective social media campaigns is key, but doing it both offline and online is smart business for brands. Here are three ways taking social media efforts offline will give you an advantage. Boost Field Marketing Efforts At…
  • Ant-Man: A “Big” Hit in This Summer’s Movie Predictions

    Joe Martin
    29 May 2015 | 11:40 am
    Movie trailers are a key way to get consumers excited about summer blockbusters. If you watched the Jurassic World trailer and couldn’t wait to talk about it you’re not alone. Over the last few years I’ve predicted movie success based off of a social buzz model I created. So far that model is 24 for 24. I used Adobe Social to track 5 million+ mentions of movies across blogs and social media (Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and YouTube). Social buzz is based off of aggregate total. 2015 is the…
  • Getting the Most out of the Adwords Social Extension

    Michael Shin
    29 May 2015 | 12:37 am
    Social networking is a popular form of word-of-mouth advertising for the digital generation. Communicating these connections is one of the many perks of using the Social Extension offered by Google for your AdWords campaigns. The Social Extension provides customers with key information that helps them identify with your company, engage more fully, and develop loyalty to your brand. It is a useful tool for anyone who could benefit from increased click-through rates, wants to expand brand reach, or seeks to capitalize on social network validation. In the above screenshot, the quantity of people…
  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    28 May 2015 | 11:00 pm
    This week’s articles include a look at how YouTube is making it easier to shop when viewing videos, the impact automation will have on optimization, and how millennials’ tendency to rent instead of buy is impacting the retail industry. Also, don’t miss our latest Adobe Consulting Checkout podcast. “YouTube Makes It Easier to Shop from Video Ads” [Internet Retailer]: Although the new feature does not let consumers buy directly from YouTube, retalers can list products alongside video ads so viewers can easily purchase from a brand’s site.
  • 4 Key Trends Driving the Latest Adobe Experience Manager

    Loni Stark
    28 May 2015 | 12:23 pm
    This March, I announced some of the key innovations in our latest release of Adobe Experience Manager at Adobe Summit. Today, we’re proud to announce it’s available worldwide. This is the culmination of the efforts of some of the best engineers around the world and based on feedback from some of the most insightful customers and partners. I was recently at a meeting with an executive of a large telecom brand and all he wanted to do throughout the meetingwas see first-hand how the solution worked. Hardly a word was exchanged as he watched in fascination as the product moved…
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    immeria - S.Hamel's blog

  • eMetrics Boston

    Stephane Hamel
    9 May 2015 | 11:54 am
    It's that time again! I will attend my n'th eMetrics conference! eMetrics Marketing Optimization SummiteMetrics Boston is one of the most important event of the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice and talk to industry leaders, quickly get educated about the latest concepts and technologies, and simply become part of a closely knit community. For seasoned attendees, eMetrics is a family reunion; an opportunity to meet with friends, share thoughts and deep dive on topics initiated through social media. Sunday, March…
  • Three great events in Europe: GA Conference Nordic, Online Dialogue Days and Digital Data Tips Tuesday

    Stephane Hamel
    6 Aug 2014 | 5:47 am
    Five years ago I visited the Netherlands and I met the great folks at OnlineDialogue.nl to talk about the Online Analytics Maturity Model. I'm coming back during the week of September 11th for a series of great events:Google Analytics Conference Nordic - Stockholm, SwedenAugust 28th will see the biggest gathering of Google Analytics aficionados in Sweden. Hear from Spotify, Justin Cutroni from Google, and a slew of other great speakers. I will share the work I've done with BRP - the manufacturer of very cool recreational vehicles.The next day is almost sold out already - it is your unique…
  • Is Google+ the new era of blogging?

    Stephane Hamel
    19 Aug 2013 | 6:27 am
    I don't know for sure, but in any case, the best way to read what I think, find worth reading, engage in the conversation directly, is to follow me on G+. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • TMS: from tags distribution to orchestrating digital customer data

    Stephane Hamel
    17 Jul 2013 | 12:39 pm
    A commissioned study conducted by Forrester Consulting on behalf of Tealium (May 2013) indicates that "94% of marketers see data integration as the next step in the evolution of tag management". This is one of several golden nuggets backed up by a rigorous study from a reputable firm.94% is virtually everyone, right? So almost everyone said "yes" when asked "Do you see data integration as the next step in the evolution of tag management?" At least, that's what the 142 digital marketing decision makers interviewed said.Always question the unquestionableMy questions to you, fellow…
  • The Ultimate List of Lists for Digital Analysts

    Stephane Hamel
    18 Jun 2013 | 5:39 am
    Are you looking for the best tools to watch your competitors? What about a list of call tracking or real time analytics tools? Where should you look for jobs? What about conferences? Who are the industry though leaders? Where can you find good academic resources?Search no more!Those are List.ly lists - a crowdsourced way to uncover the best resources and collectively add, vote and comment on those items. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
 
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    web analytics - Google News

  • Polymer 1.0 Has a Catalog of Elements for Google Services - InfoQ.com

    30 May 2015 | 2:25 am
    Polymer 1.0 Has a Catalog of Elements for Google ServicesInfoQ.comGo (Google) – wrapping each major Google Service API as an element, resulting in a Services SDK for the web, providing support for accessing and working with the their services: Analytics, APIs, Calendar, Charts, Feeds, Map, Sign-in, Street view and more »
  • EXCLUSIVE: Fast-growing tech company doubling its headquarters - Cincinnati Business Courier

    29 May 2015 | 8:52 am
    Cincinnati Business CourierEXCLUSIVE: Fast-growing tech company doubling its headquartersCincinnati Business CourierInfoTrust LLC, a fast-growing web analytics and digital marketing company, is moving its headquarters and more than doubling in size. Currently located in Blue Ash in 4,000 square feet of space at 10979 Reed Hartman Highway, InfoTrust is expanding into
  • Marketing Analytics Firm Jumpshot Receives $22M Series A Funding - SYS-CON Media (press release)

    29 May 2015 | 5:00 am
    Marketing Analytics Firm Jumpshot Receives $22M Series A FundingSYS-CON Media (press release)"User research is my microscope, web analytics is my zoom lens, and Jumpshot is my wide angle lens providing visibility to my customers before and after my site,” said Andy Edmonds, Chief Product Officer of Redbubble. “Demographic insight and the Funds for Digital Behavior Analyst JumpshotDaily Research News Onlineall 2 news articles »
  • Google launches Universal App Campaigns for AdWords - The Next Web

    28 May 2015 | 10:31 am
    The Next WebGoogle launches Universal App Campaigns for AdWordsThe Next WebAlongside the AdWords changes, Google revealed a new analytics feature called Mobile App Install Campaign Attribution. Despite its deeply off-putting name, the feature promises that advertisers will get better insight into the performance of their ads.and more »
  • Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools - Marketing Land

    28 May 2015 | 8:21 am
    Marketing LandData Exposes Scandalously Low Adoption Of Conversion Optimization ToolsMarketing LandFor instance, I could tell you that, according to an analysis I recently performed, 78% of your competition (registration required) has Web analytics tools installed on their site. They are collecting the data that tells them how they are doing in the
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    Google Analytics Blog

  • Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

    Adam Singer
    29 May 2015 | 7:45 am
    The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery. This was accomplished using both the BigQuery export and the User ID features to connect website behavioral data to the company internal customer profiles. This…
  • New media partnerships and ad solutions for mobile app promotion

    Adam Singer
    28 May 2015 | 11:00 am
    As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.  Transparent, open and reliable measurement solutionsFor app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have…
  • Marketo Scores 10X Higher Conversion Rate With Google Analytics

    Adam Singer
    18 May 2015 | 10:30 am
    "Google Analytics has helped us increase the effectiveness of our AdWords remarketing campaigns by improving the targeting of our audiences and allowing us to present more relevant ads." —Mike Telem, VP of Product Marketing at Marketo Marketo, a leading marketing automation company, is a strategic partner for thousands of companies. To take their own marketing to the next level, Marketo needed an analytics platform that was flexible enough to combine external data with user site behavior. They wanted to seamlessly leverage that data to improve the relevance of their…
  • Google Analytics Hackathon in London - Retrospective

    Adam Singer
    13 May 2015 | 3:00 am
    On March 25th, the Google Analytics Premium team hosted the first Google Analytics Hackathon in London. 18 developers from several agencies worked on the Google offices for a full day session of ‘hacking’. They connected devices like motion sensors, cameras, Raspberry Pi mini computers and even helicopters to send data to Universal Analytics using the Measurement Protocol - using “simple” technology to simulate real world applications.The goal of the event was to help agencies innovate and think out of the box about how to use the Google Analytics Measurement Protocol with to collect…
  • Supermetrics: Bringing more of your cost data into Google Analytics

    Adam Singer
    12 May 2015 | 11:52 am
    The following is a guest post from Supermetrics, a Google Analytics Technology Partner.Google Analytics has some great tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don’t give you the full picture of ad performance. To understand how well your campaigns are doing, you need to contextualize conversion rates with cost data. Set up automatic cost data uploads AdWords linking lets you see your AdWords data imported to your Google…
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    Web Analytics World's Articles

  • As the C-Suite Becomes More Digital CMOs Must Align

    Web Analytics World
    26 May 2015 | 2:00 am
    Digital business is carving out a bigger and bigger place in the C-Level management. Proven with a quick glance at the backgrounds and titles occupying your own company’s C-Level Team. If you need any more confirmation, then Korn Ferry’s Top 15 for 2015: The most in-demand C-level positions for the year ahead is a must read. It lists Chief Innovation Officer, […] Related posts: Dear Mr. CMO, do you need a Marketing Suite? The Real Power of a Chief Digital Officer Thou Shalt Not be Data-Driven
  • Surprise Board Meeting? Use Google Analytics Reports to get Prepared

    Web Analytics World
    19 May 2015 | 2:00 am
    It is probably safe to assume that at some point in the working week we (the Digital marketers or Marketing Execs responsible for our organisation’s website and implementation of digital strategy), find ourselves with around 30 minutes to prepare for a management meeting.  All because the meeting organiser has realised that getting an update on the progress of the […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Telling a Story with your Analytics Reports Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I
  • The World of Predictive Analytics

    Web Analytics World
    12 May 2015 | 2:00 am
    Are you going to be in Chicago this June? If so you should stop by the Predictive World Analytics Conference and spend some time learning from some of the top predictive experts and business thought leaders in the industry. The conference runs from June 8th to the 11th at the Hilton Chicago. If you’re still not […] Related posts: Get ready for 2015’s Predictive Analytics World Conference Predictive Analytics World Chicago 16 to 19 June 2014 Telling a Story with your Analytics Reports
  • Telling a Story with your Analytics Reports

    Web Analytics World
    5 May 2015 | 2:00 am
    Most of us are responsible for reading reports on a daily basis, whether it’s a simple timesheet, a complex strategy plan or the results of a multi-tiered marketing campaign. We’re overloaded with documents demanding our attention. Knowing that our audience is already overloaded, it is important, when we create a report, that our data tell […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Crafting an Analytics Report for your Sales Team Starting your SharePoint Analytics Journey
  • Navigating through the SharePoint Ecosystem

    Web Analytics World
    28 Apr 2015 | 2:00 am
    Your SharePoint Journey is well on its way, but let’s not forget that navigating through all the ins and outs of the SharePoint Portal is a feat in its own right. Now that you have stopped over with your portal visitors and attained a thorough understanding of their characteristics, demographics and interests, it’s time to learn […] Related posts: Starting your SharePoint Analytics Journey Your SharePoint Analytics Journey: A Stopover with your Portal Visitors A Surge in Portal User Adoption – Get the Intranet Buzzing
 
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    Analytics Platform - Piwik

  • WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

    André Bräkling
    29 May 2015 | 12:10 am
    After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin! Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported. According to WordPress.org the plugin is being used by more than 50,000…
  • Looking for a Sales Development Representative (Jobs at Piwik)

    Piwik Core Team
    19 May 2015 | 8:40 pm
    This blog post is a job offer at Piwik PRO for a Sales Development Representative. Please share this job ad if you know anyone who may be interested. Job description As a sales development rep your job will be to work with our sales team to identify and nurture sales opportunities. You will be one of the initial building blocks of our US operation, especially as we begin to scale it, so there will be plenty of opportunities for advancement within the company. Responsibilities Generate new sales opportunities Help to develop and improve sales strategies Set up discussions with senior…
  • Stopping Referrer Spam

    Piwik Core Team
    12 May 2015 | 8:57 pm
    In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data. What is Referrer Spam? Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. A spammer bot makes repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Here is an example of referrer spam in action: Half of those referrers are spams, here are some well know spammers that you may have seen in…
  • Announcement of a new Translation platform for Piwik translators: Transifex

    Piwik Core Team
    21 Apr 2015 | 4:37 am
    To our dear Translators community, Thank you for helping us to translate Piwik into one of the many languages Piwik is available in. In this blog post, we are happy to announce a new and better way for you to contribute translations to Piwik. From today onwards, all the translations for the Piwik platform, plugins and for the Piwik Mobile app are managed in the public Piwik Transifex project. As part of a community request, we decided to switch to a more modern translation tool in order to provide everyone with an easier and better way to contribute to translations. Transifex provides us with…
  • Piwik Developer Guides: helping you make the most of the Piwik platform

    Piwik Core Team
    15 Apr 2015 | 5:55 pm
    At Piwik we are creating the leading open analytics platform that gives every user full control over their data. Today we are excited to announce the official launch of the Piwik Developer Guides at developer.piwik.org. The Developer Guides complement existing User Guides and more than 250 FAQs. Piwik Developer Guides The Developer guides will help you whenever you need to: Integrate Piwik analytics in your website or application — Integration guides explain (1) how to track users of your apps (with JavaScript Tracking or other Tracking API Clients) and (2) how to query Piwik’s…
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    LunaMetrics » Blog

  • Are Celebrities The New Experts in Content Strategy?

    Chris Vella
    29 May 2015 | 7:02 am
    Sofia Vergara Sofia Vergara is an actress who is well known for her beauty and comedy, but behind that lovable character is a savvy content strategy shark. Her website, sofiavergara.com, is a bilingual publisher that follows a model similar to UpWorthy or ViralNova. Interesting, funny, or potentially viral media is found, then Sofia’s writers draft an accompanying page’s worth of content to summarize and supplement it. A clickbaity title is slapped on the post and it is blasted into her social channels to attract as many users to the site as possible. By reblogging other people’s work,…
  • 3 Keys to Auditing or Migrating Any Website

    Sean McQuaide
    27 May 2015 | 8:40 am
    Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are client dependent, the initial discovery and reporting process are always the same. I use this outline for site migrations, but it also applies to general checking overall website health, especially the reporting section. The Interview Often, clients’ complaints…
  • Ex Machina and the Future of Search

    Michael Bartholow
    26 May 2015 | 8:30 am
    I’m a little bit obsessed with Artificial Intelligence lately. From Elon Musk calling it “More dangerous than nukes” to Scarlett Johansson embodying an operating system, AI has been the hot topic of our recent time. Enter Ex Machina; a clever film about robot Ava, a Silicon Valley genius, and the average Joe selected to issue a Turing Test to the machine. ***Light spoilers ahead!!!*** This terrific film is a cross between traditional Sci-Fi, dot-com satire, and a locked-room mystery/suspense film like Key Largo. Beyond the obvious cool factors (Great FX, Oscar Isaac,…
  • Creative Digital Marketing Is Ok, But Test Everything

    Sayf Sharif
    19 May 2015 | 9:09 am
    “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask them to let you know which one is more likely to get you the job. So… a) Should you research what makes for good cover letters before you write yours? Maybe you could see if anyone has studied what makes for good cover letters and follow their top ten…
  • Target AdWords Competitor Keywords the Right Way

    Stephen Kapusta
    13 May 2015 | 7:00 am
    Targeting your closest competitors names and brands with your keyword strategy is a commonly employed tactic across Google AdWords accounts. Unfortunately, using competitor names as keywords is typically among the worst performing tactics at our disposal if we are looking to drive traffic and conversions as our goals. Why? Google is very good at identifying a variety of entities and understanding when a website represents a particular entity and when it does not. Even more so, searchers are great at understanding whether or not an advertising has answered their original query. Your ad quality…
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    Webtrends.com

  • How to Optimize the Travel Booking Funnel

    Tony Gray
    27 May 2015 | 10:40 am
    Understanding the customer journey, in its entirety, is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel marketing and booking. The reality is that there are so many factors that impact whether a consumer makes a final decision to purchase travel – these factors take place on and offline, across multiple devices and over an unpredictable range of time. According to market research firm PhoCusWright, consumers use 6.5 sites and devices on average to research before booking travel. What this means is that potential…
  • Communications & Analytics: Coca-Cola Enterprises’ Journey

    Saskia Hoppe
    21 May 2015 | 9:00 am
    Webtrends client focus Coca-Cola Enterprises is one of the world’s largest Coca-Cola bottlers operating locally in eight territories in Western Europe. They manufacture, bottle and market Coca-Cola products in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway and Sweden. Coca-Cola Enterprises have been using Webtrends Analytics for SharePoint and have agreed to share their thoughts on how they undertake many aspects of corporate communications; from monitoring internal communication analytics to improving internal marketing campaigns. Communications…
  • Building Webtrends Wookie

    Michael Cuthbert
    15 May 2015 | 10:35 am
    Here at Webtrends Engineering we have a great love for the open source community as we continue to enhance our product features. A lot of the tools we use and the libraries we leverage are open sourced projects. We have also contributed to various open source projects along the way. With Webtrends Wookie we are open sourcing our lightweight service framework under the Apache 2 license. Wookie is basically the third iteration, or maybe third attempt, at building a common framework for all developers across the organization to use. Why did we build Wookie? We looked at our current development…
  • Personalization is More Than Using Someone’s Name

    Tony Gray
    6 May 2015 | 10:54 am
    It’s no surprise to marketers that the more targeted and personal they can get with their communications and experiences, the more they’ll convert consumers into buyers – and, better yet, build customer loyalty. In a highly competitive marketplace, such as travel, loyalty is like gold. Unfortunately, even with all the data and technology available to travel marketers, many still struggle with how to use a visitor’s context to effectively personalize communications and offers at differing phases of the travel buyer’s journey. Last week, more than two hundred digital marketing experts…
  • PLEASE DON’T GO! Three Exit Intent Technology Tactics That Won’t Annoy Your Visitors

    Tom Waterfall
    5 May 2015 | 9:00 am
    Exit intent technology. Digital marketing’s version of KC and The Sunshine Band’s “Please don’t go.” We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some might argue these interruptions diminish the customer experience. Keeping this in mind, below are a few tactics that may help you counteract this effect when running exit intent campaigns. Tactic #1 –…
 
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    E-Nor Digital Analytics Consulting - Google Analytics Certified Consultants » Blog

  • Treemap Reports Demo (from GADEMOS.com)

    Farid Alhadi
    28 May 2015 | 6:00 am
    We’re really excited to be launching our new site gademos.com! We plan to have videos for you every week – tutorials on different Google Analytics and Google Tag Manager features and best-practices. This weeks video: Tree Map Reports in Google Analytics At first glance, the Google Analytics Treemaps reports may look like a weird Picasso painting, but give it a couple minutes of attention, and you’ll realize the ingeniously straightforward comparison of performance metrics for dimensions such as acquisition channels and AdWords campaigns. The post Treemap Reports Demo (from…
  • Google Analytics Jeopardy (Round Two)!

    Eric Fettman
    21 May 2015 | 11:34 am
    We had a great time at the Evolve with Google Analytics conference in San Francisco in April, and look forward to our next conference in Dubai! We had so much fun that we didn’t have time for this conference’s round of Jeopardy! If you enjoyed round one, see if you can take the Google Analytics Jeopardy! challenge round two! Switch your browser to full-screen mode so you don’t miss any of the action, play individually or in teams, and have fun. PLAY GA JEOPARDY! Hope to see you see you at the next Evolve with Google Analytics conference – don’t miss the action!
  • https to http: Secure-to-Nonsecure Referrer Loss

    Hazem Mahsoub
    14 May 2015 | 1:00 am
    The Google Analytics Referrals report is quite straightforward. It lists all traffic that came to your site from: Non-search engine websites Links to your site in which referral was not overwritten as the campaign source As a marketer, it’s important to know where your traffic comes from to make decisions on optimization and ROI. If you know what source is providing the most valuable traffic, you can increase spend on these sources and/or work on partnerships to increase traffic from them. While knowing where the least valuable traffic is coming from will inform you to cut spend from…
  • Track Google’s Mobile Friendly Update Using Google Analytics

    Farid Alhadi
    6 May 2015 | 5:00 am
    In April, Google announced that mobile friendliness of websites can impact the ranking of websites when it comes to mobile search. How can you tell if it’s affecting your site? Check out our video using Google Analytics to show you how to track organic mobile traffic! Also, checkout our new website, gademos.com! We’re giving you video tutorials on the hottest features in Google Analytics! The post Track Google’s Mobile Friendly Update Using Google Analytics appeared first on E-Nor Digital Analytics Consulting - Google Analytics Certified Consultants.
  • Digital Analytics Association (DAA) 2015 Board Election – Feras Alhlou

    Farid Alhadi
    28 Apr 2015 | 10:28 am
    Our Principal Consultant and Co-Founder of E-Nor, Feras Alhlou, is running for the DAA Board! Please vote for him! “Why?” you might ask. I’ve personally known Feras for over 15 years now and aside from being just an upstanding human being in general and mentor to many people like me, anyone within the industry who knows him knows how committed he is to Digital Analytics. And as you’ll see from the video below, he’s taking it the next level with promises he’ll complete once voted in! If the video is not convincing, maybe Feras’s history and vision for…
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Facebook Advertising Statistics and Trends [Infographic]

    Khalid Saleh
    27 May 2015 | 10:02 am
    What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.   Infographic by-…
  • Revealed: The Biggest Secret to Ecommerce Checkout Optimization

    Stephen Da Cambra
    26 May 2015 | 5:55 am
    Ask anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice. Before we go any further, let’s cut to the quick. The psychological gamesmanship that takes place between a potential buyer and ecommerce retailer at the point of online checkout is unprecedented in the history of selling. It is game without human interaction, it takes place in a highly…
  • 26 absolutely important questions that will make you rethink your website ASAP

    Khalid Saleh
    25 May 2015 | 5:44 am
    Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion…
  • 5 On-Target Techniques for Optimizing Subscription Pages

    Ayat Shukairy
    14 May 2015 | 5:38 am
    Subscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up on subscription pages : 1. Avoid Clutter and Too Much Information Most people have a tendency to provide “too much information” on one page, in hopes of explaining all the great things about their product or service. However, this can…
  • Three Crucial Elements for Landing Page Copy that Converts

    Stephen Da Cambra
    11 May 2015 | 4:48 pm
    Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business. While online conversions are part of the overall conversion focus of your business, they also help you expand your market reach beyond the limitations of a bricks and mortar location and let you conduct business entirely without a formal physical location. So how important is that? Very. The power of your…
 
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    idaconcpts.com

  • 6 Tips to Improve Your Business Writing

    Damian Davila
    29 May 2015 | 11:54 am
    Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Clarity is the top priority in business writing. A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this makes the message less clear and it can make the professional seem like they’re trying too hard. Professionals,…
  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
  • 3 Lessons Learned from the Startup World

    Damian Davila
    30 Apr 2015 | 7:42 pm
    If you have been following my blog for a while you know that during 2008 and 2009 I worked for a startup here in Honolulu, Hawaii. My time at this startup was amazing. Not only was I able to turn my MBA internship into a full-time position, but also I learned a lot about the startup world. Here are my 3 top lessons from those years. 1. Pricing and Negotiating “Eyeballs” One of those most important skills that I learned during this time is how to negotiate prices, hourly salaries, and contracts in the Web 2.0 business world. Before this job, I had only academic knowledge about…
  • 3 Tips for Those Aspiring To Work on the Business Side of Professional Sports

    Damian Davila
    28 Apr 2015 | 1:31 pm
    Many aspiring businesspeople have a serious goal to one day work in the sports world. It’s quit the ambitious goal to have, but it’s completely understandable why so many people have this goal. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. Because of this, it can be quite a competitive field to get into. Here are three tips for college students and recent grads who hope to someday work on the business side of professional sports. 1. Have a Competitive Academic Record…
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    Cision

  • 3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

    Katie Gaab
    30 May 2015 | 6:30 am
    Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As the digital world rapidly expands, the number of touch points increases, creating a shift in the modern customer’s experience. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points. But before you try to impress executives by showcasing PR’s value,…
  • MediaPulse | A Weekly Media Round-Up

    Cision Staff
    29 May 2015 | 1:18 pm
    Here are some of the media industry stories we’re following this week: The Big News/New Acquisitions: Vox Media acquires Re/code (The New York Times), Austin start-up Knowingly Corp acquires Gigaom with plans to relaunch in August (Austin Business Journal), Charter Communications purchases Time Warner Cable (Deadline) and TIME adds FanSided to its roster (FanSided). Talking Points: Former Gov. George E. Pataki of New York enters Republican presidential race (CNN), Piers Morgan returns to America’s Got Talent (People), Sepp Blatter is re-elected as FIFA president…
  • Susan Bowser Leaves Today Show

    Laura Botham
    29 May 2015 | 12:20 pm
    Susan Bowser has left NBC Television Network’s The Today Show where she was a producer. The Today Show is your morning companion featuring interviews, celebrity guests, and daily news. Bowser began her career at NBC News as an intern for Dateline in 2005. To stay updated on the latest headlines, “Like” The Today Show on Facebook.   @hodakotb @TODAYshow @KathieLGifford @klgandhoda @namelessin1A @theLVguide will miss all of you! Thanks so much for the sweet send off!! — Susan Tahsler Bowser (@SusanTBowser) May 21, 2015   Want insights into the latest PR…
  • CisionScoop | Katie Martin Jumps to Financial Times

    Laura Botham
    29 May 2015 | 11:23 am
    Katie Martin has joined Financial Times after nearly 11 years at Dow Jones and The Wall Street Journal. She has been named deputy editor for fastFT where she will cover breaking news. Martin most recently served as markets news editor for Dow Jones and WSJ. For more financial news and tips, follow the Financial Times on Twitter.   Last day at WSJ after nearly 11 years. >Game face< pic.twitter.com/Mch1UlYMh1 — Katie Martin (@katie_martin_fx) May 1, 2015   Want the latest media news sent to you? Subscribe to our daily or weekly emails now!
  • Kenneth Craig to Join CBS Newspath

    Cision Staff
    29 May 2015 | 11:17 am
    Kenneth Craig has been named as an incoming correspondent for CBS Newspath, Craig is currently a reporter at WFTV-TV, Central Florida’s ABC affiliate. He will officially begin at Newspath on June 15 and will be based in New York. For more news, follow CBS Newspath on Twitter. Don’t miss the latest media news. Sign up for our daily or weekly emails now!
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    Brooks Bell » Blog

  • Careers in Testing & Optimization: May 27, 2015

    Kelly Reiser
    27 May 2015 | 7:50 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Optimization Testing Manager Expedia Vice President, Marketing Analytics (macys.com) Macy’s Digital Marketing Manager, E-Commerce Pitney Bowes Online Marketing Manager Symantec Director of Digital Marketing Orvis Vice President,…
  • Clickipedia: Collisions

    Kelly Reiser
    26 May 2015 | 7:21 am
    What it is: Multiple test experiences that overlap and interfere with one another, often leading to a diminished user experience, muddled data, and confounding effects on learnings. What its not: Prioritization. When creating a testing roadmap, it’s important to look for collisions within the queue, but collisions can be managed without being prioritized. Why it matters: Generating clean test data is essential for gaining clear learnings and, maintaining performance and achieving obvious ROI. Test collisions can have an impact on these results and more.   Find this post useful?
  • 5 Must-Read Optimization Posts for the Week of May 18

    David DeFranza
    21 May 2015 | 9:25 am
    The promise of personalization—an ability to create unique, tailored experiences based on the needs and preferences of each user—is compelling. And, as a result, many businesses are clamoring for a solution that allows them to execute personalization strategies easily. But even with advanced personalization tools, there’s the seemingly insurmountable hurdle of creating the content to fill each experience. Clearing this obstacle will require a shift in approach and process. Read the rest: Approaching content strategy for personalized websites. Here are four more A/B testing and…
  • Considering Personalization? Make it Profitable with This Framework

    Kelly Reiser
    20 May 2015 | 7:28 am
    A recent industry survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience,” yet we know from our own data that fewer than 49 percent of companies have actually implemented some kind of personalization solution. There’s clearly a desire for personalization but currently, there’s little action toward making it a reality. One reason for this comes from the daunting nature of personalization as it is often described. In thinking about personalization, it helps to frame the discussion within the context of the…
  • Clickipedia: Cluster Analysis

    Kelly Reiser
    20 May 2015 | 7:14 am
    What it is: An algorithmic technique, also known as “clustering,” used to organize large, diverse groups into subsets of smaller, more similar groups. What it’s not: Basic segmentation where the analyst arbitrarily decides to focus on one or two defining variables to divide the population into groups of users. Why it matters: Cluster analysis allows you to use as many variables as you would like to define subsets of users. The procedure leverages variable selection and similarity measures to find the most meaningful groups of like-minded customers, allowing for more effective…
 
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    OnlineMetrics

  • How to Fix Self-Referrals Issue in Google Analytics

    Paul Koks
    5 May 2015 | 12:00 am
    Have you ever noticed your domain name showing up as one of the top referrals in Google Analytics. I have seen too many GA accounts with this self-referrals issue. Your data becomes unreliable and it leads to wrong marketing decisions. And the credits for a conversion are not attributed to the (marketing) channel(s) that deserve it. In most cases this is due to an improper Google Analytics implementation or configuration. In this article I outline five common causes of this issue and how to deal with them. At the end I present a simple Universal Analytics fix to dramatically reduce the…
  • 5 Common Web Analytics Metrics Demystified

    Paul Koks
    14 Apr 2015 | 12:00 am
    There are dozens of web analytics metrics available today. Most of them are useful to a certain extent. They should guide you on making important decisions for your business. What if you interpret your metrics in the wrong way or wrong context? A number can tell a story, but 10 people who see the same number might all tell a different story. In this article you will learn about five basic web analytics metrics and how to interpret them in a better way. 1. Bounce Rate Bounce rate is one of the famous metrics in Google Analytics. Many companies tend to base crucial decisions on just this…
  • Discover My New Challenge: Starting from Tomorrow

    Paul Koks
    31 Mar 2015 | 12:00 am
    Are you curious to read about my new challenge? I have exciting news to share. After almost seven amazing years at my current employer, it’s time for another adventure. My new challenge starts tomorrow, April 1st 2015 (it’s not a joke)! And I like to share the details with you. In this post you can read all about my professional journey so far and where I am heading to. I expect it to be a pleasant, inspiring read! At the end of this post I will reveal what my upcoming challenge is going to be. Where I Came From I started my career back in 2005. As a graduate in Marketing…
  • 5 Terrific Insights via Google Analytics Site Search

    Paul Koks
    24 Mar 2015 | 1:00 am
    Do you have a “site search box” on your website? Listen to your site visitors by correctly setting up internal site search in Google Analytics. The insights you are about to gather are simply amazing. Before explaining five key benefits of this neat feature, I like to shortly explain about how to get this to work. Note: the insights that are presented in this article are not limited to Google Analytics, but can be applied to other web analytics packages as well. Quick Guide on Implementing Site Search I use Amazon.com here as an example. As you can see, the site search navigation is…
  • A/B Testing: 10 Tips to Optimize Your Daily Activities First

    Paul Koks
    17 Mar 2015 | 1:00 am
    It took me four mindful hours to finish a great book that inspired me to write this new blogpost. I will reveal the name of the book at the end of this post. Although I read many books, I don’t write these types of posts that often. The reason behind this post is simple: “Optimizing your own daily activities first will save you plenty of time to optimize online businesses as well.” At the end you might realize this article is even more valuable than some of the other in-depth Analytics or Conversion posts I love to publish. In this article you will get some great ideas…
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    Digital Analytics Blog - AT Internet

  • [Infographic] Europe Vs South East Asia: web analysts – The match

    Aurélie Bonneville
    28 May 2015 | 1:43 am
    We were inspired to create this infographic after studying how our solution is used in different regions. Get insights into web analysts’ daily habits: Discover how European and Southeast Asian web analysts use our tools in different ways!
  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    22 May 2015 | 12:30 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few ...
  • E-Commerce Show Asia 2015: 2 days of innovation & inspiration

    Gerrard Te Brake
    18 May 2015 | 12:16 am
    In 2015, Asia-Pacific will officially become the largest e-commerce market on the planet. And the market’s force was on clear display at Ecommerce Show Asia, held in Singapore on April 22 & 23. Part of a consolidated trade show also featuring Retail World Asia, Cards and Payments Asia, Cash Handling Show Asia and Future Bank ...
  • Digital analytics and content strategy: How media groups can become truly “data-driven”

    Maxime Cal
    13 May 2015 | 1:07 am
    With the democratisation of data, digital analytics occupies an important role in companies’ strategic decisions – and the media industry is no exception. Whether it’s acquiring traffic, growing reader loyalty and satisfaction, or monetising existing content, media groups face numerous challenges. And digital analytics provides solutions: With data, media groups can redirect their editorial approach ...
  • 8 annoying things web analysts never want to hear…

    Maxime Cal
    29 Apr 2015 | 5:53 am
    The web analyst profession has recently emerged out of the digital revolution, but remains mysterious and rather abstract for many. Well, we work with web analysts on a daily basis and know what’s on their minds… including the comments and questions that annoy them to no end!   1. Web analyst? What’s that? Integrating into ...
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    analytics for fun

  • Query Multiple Google Analytics View IDs with R

    Marco Pasin
    18 May 2015 | 4:48 pm
    Extracting Google Analytics data from one website is pretty easy, and there are several options to do it quickly. But what if you need to extract data from multiple websites or, to be more precise, from multiple Views? And perhaps you also need to summarize it within a single data frame?Not long ago I was working on a reporting project, where the client owned over 60 distinct websites. All of them tracked using Google Analytics.Given the high number of sites managed and the nature of their business, it did not make sense for them to report & analyse data for each single website. It was…
  • R Stats + Digital Analytics: 8 Blogs you should Follow

    Marco Pasin
    29 Mar 2015 | 7:08 pm
    Are you interested in using R for your digital analytics projects? Do you need to perform prediction modelling and visualizations on your digital data and Excel can´t just do the job as you wanted?Or, you simply have no idea how R could help you in your digital analytics problems and you would like to see some real working examples first?Well, there are 2 good news for you.The first one is that you are not alone. There is a quite vibrant community out there, sharing more and more examples on how to get real value from using R in digital analytics. They often post/tweet around the #rstats…
  • Google Analytics Dashboards with R & Shiny

    Marco Pasin
    27 Jan 2015 | 4:30 pm
    One of the key activities of any web or digital analyst is to design and create dashboards. The main objective of a web analytics dashboard is to display the current status of your key web metrics and arrange them on a single view, so that information can be monitored at a glance. Great dashboards should allow you/your boss or client to take action quickly and spot trends in data.There are plenty of tools for creating dashboard out there. You can decide to create your dashboard directly in Google Analytics, using a spreadsheets (e.g. Excel or Google Sheets) or you might decide to go for an ad…
  • Drawbacks of Using Time Metrics to Measure Blogs

    Marco Pasin
    23 Nov 2014 | 3:41 pm
    When it comes to blogging, we all know that CONTENT is king. We also understand that SOCIAL interactions and readers ENGAGEMENT play a primary role for making the blog successful.So far, so good.But then it's time to analyse data and make decisions...and that's where we often fail.We usually take a web analytics tool like Google Analytics, install basic tracking code on pages, and analyze the blog like any other website. We look at most common metrics and take them as standard references to evaluate future performance. But we forget about the unique features that differentiate blogs from…
  • How I Measure Success for my Blog. A Framework using Google Analytics.

    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure.Why? Because this is the only way to understand your blog performance and whether you are successful or not for your readers (I assume you are not writing only for yourself!).Developing a measurement plan is the only way to understand whether you are…
 
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    Terminus - Powerful UTM URL Builder

  • 3 Ways to Improve User Experience on Your Website

    George Mathew
    4 May 2015 | 7:02 pm
    The way your visitor feels about your website determines whether he/she will use it again. If things are hard to find and users have trouble navigating and understanding what your site is about— forget conversions; in fact your visitor will make it a point not to return. Hence it’s necessary that you pay attention to the UX on your website and strive to improve it . Don’t make them choose between lots of things In order words keep the design simple and content to the point to minimize unnecessary clicks. The same goes for advertisements. Research by Janrain and Harris reveals that…
  • How to Add UTM and Referrer Information to Lead Forms?

    Puru Choudhary
    6 Apr 2015 | 7:28 pm
    Every lead is valuable for at least two reasons: For being a lead that moves your business (duh) Identifying your most valuable channels So how can you find out where a lead came from? One way is to have them answer “How did you find us?”. But many people don’t answer it, either because they don’t want to or they forget where they found you first. You can also get this information by configuring goals/conversions in your favorite analytics tool, let’s say Google Analytics. Your reports then tell you where the most conversions came from. However, there’s…
  • How to Makes Sales with Your Blog?

    George Mathew
    10 Mar 2015 | 7:26 pm
    The online community has a wide market which if tapped into can generate good sales for your business. Blogging is one sure way of raking in sales. Sites like CrazyEgg and ConversionXL run their entire business based on the traffic and mentions generated from their blogs. For Marcus Sheridan, blogging resulted in over 2 million dollars of sales. Yes, blogging can make you money. A blog does have more advantages. 1. Blogging gives you wide coverage Blogs are useful in drawing the attention of a wide range of customers. The online community is a very big one, and getting information to even a…
  • Impress Your Clients With These Marketing Metrics

    Michelle Nickolaisen
    24 Feb 2015 | 8:00 am
    As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients understand that getting results takes time, but even so, having actual numbers to point at and show that your work is getting some kind of results can boost your client retention rates. So, what are those numbers and how do you get them? Photo Credit: mueritz via…
  • 6 Strategies for Generating Targeted Leads  

    George Mathew
    10 Feb 2015 | 7:45 am
    Any successful business needs a lot of high quality leads. Just putting a website together with a contact form is not sufficient. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable. Here are six strategies for generating targeted leads that are highly effective. 1. How to use email marketing for lead generation? Can email marketing be used for lead generation? I mean, they are already in your list? Aren’t they leads already?  Yes, but they aren’t paying you, are they? They might have just signed for the free eBook on your…
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    My Analytics & Optimisation Blog

  • Optimisation analysis. Know your visitor

    Richard Hayes
    18 May 2015 | 1:00 pm
    If you had to sum up in a few words how to analyse for optimisation it would be this: know your visitor. Knowing nothing in an anonymous visitor environment would equal a spray and pray optimisation approach. Observing visitors and how they differ will facilitate the formulation of hypothesises for experimentation or recommendation for change. There's always an array of analysis that's possible, even in an environment that lacks user login data. So let's look at examples that are instantly available in your digital analytics system. A good way to start making observations about visitor…
  • How long should my test run for?

    Richard Hayes
    17 Apr 2015 | 11:38 pm
    AKA: How many conversions do I need? When working in optimisation or analytics this question can come up a lot. So opposed to frequently repeating yourself this is a good subject to have documented somewhere for referring your inquisitive marketing persons. Below is an article I've complied with the help of several sources to best answer this question. A common misconception is to stop the test once a statistical confidence level of 95% or higher is reached. Well, consider this - 1,000 A/A tests (two identical pages tested against each other) and during the test: 77% reached 90% significance…
  • Creating an interaction analysis dashboard

    Richard Hayes
    19 Feb 2015 | 11:22 am
    Interaction analysis is looking at how visitors interact with your website or other digital property. Examples could be click through rates on rotating homepage banners, % of page scrolled, online tool/feature interaction, video play rates and pathing reports. With so many interaction possibilities being tracked and spread across multiple reports, this feels like a good opportunity to create a consolidated view in a dashboard. Why should you bother? Over a period of time your website can become a virtual dumping ground for the latest fad marketing trend such as "Like" and "Tweet" buttons,…
  • Performance monitoring analysis. Who's doing it?

    Richard Hayes
    26 Jan 2015 | 10:00 am
    Performance monitoring analysis across digital properties often falls through the cracks due to unclear ownership or the assumption someone else is doing it. I've read stories how analysts have uncovered shopping cart browser anomalies that have saved companies millions in revenue, that's all well and good however with a proper performance monitoring framework in place these kind of incompatibilities should not arise. What is performance monitoring analysis? Performance monitoring analysis also known as "is crap broken/working analysis" is the regular (daily/weekly) review of your important…
  • Building an experiment dashboard

    Richard Hayes
    13 Jan 2015 | 10:30 am
    This article will explain a cool way of monitoring and presenting your experiments that will save you time and make you look (more) awesome! Prerequisites are you're familiar with; Adobe Target, Analytics/Omniture, Report Builder, Excel and you're using the Adobe Target plugin ...that being said you can probably repurpose this for other analytic and testing tool environments. What problem does this solve? Building an experiment dashboard gives you a single view of all your experiment metrics without having to create multiple reports spread across browser screens. Moreover it can also become…
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    The Alexa Blog

  • Customer Spotlight: How a Data-Driven Focus Kept Skiis & Biikes in the Family

    Jennifer Johnson
    11 May 2015 | 10:51 am
    We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by […] The post Customer Spotlight: How a Data-Driven Focus Kept Skiis & Biikes in the Family appeared first on The Alexa Blog.
  • Using APIs to Solve Complex Business Questions

    Jennifer Johnson
    4 May 2015 | 2:13 pm
    You may be familiar with Application Programming Interfaces, otherwise known as APIs. As defined by Dan Woods in his Forbes article, an API is a simple way to provide access to some type of business asset. Most commonly, this business asset is information or data. From a technical standpoint, an API allows a developer to […] The post Using APIs to Solve Complex Business Questions appeared first on The Alexa Blog.
  • Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth

    Jennifer Johnson
    15 Apr 2015 | 9:07 am
    In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as […] The post Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth appeared first on The Alexa Blog.
  • Data Science 101: Using Clusters to Understand Web Traffic

    Russ Thompson
    7 Apr 2015 | 4:45 pm
    There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged its users are. In this post we’ll take a look at one of the many techniques we use to help understand a site’s traffic: clustering. What is clustering? At a high level, clustering is a […] The post Data Science 101: Using Clusters to Understand Web Traffic appeared first on The Alexa Blog.
  • Using Keyword Research for Competitive Advantage

    Jennifer Johnson
    20 Mar 2015 | 8:53 am
    Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and […] The post Using Keyword Research for Competitive Advantage appeared first on The Alexa Blog.
 
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