It’s oh so typical that just when most of us start to feel pretty good about our knowledge and methods for measuring our own web sites, everyone starts asking us about what’s going on in the greater online space. Measuring communities, conversation, and social media is at once fascinating and absurdly challenging. The tools are primitive, the infrastructure almost non-existent, the questions largely undeveloped and even the business goals are poorly understood. It’s just like old times! So I’m delighted to be doing a webinar on measuring social media with my friend Scott Wilder.Scott…
Web Analytics
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SemAngel
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How do you Measure Social Media ROI?
21 Nov 2009 | 11:40 am -
Measuring Online Applications: A Simple Primer on What to Analyze
14 Nov 2009 | 3:03 pmOnline Applications and highly-interactive web sites written in full-on programming languages are becoming the norm on the web, not the rare exception. Measuring these applications is challenging for a whole host of reasons. In my last post, I talked about the inevitable trade-offs between the desire for extensive measurement and the cost-of-measurement in a SaaS environment. In today’s post, I’m going to discuss some of the ways that analyzing applications is a little different than analyzing more traditional we sites.One of the biggest differences I see between measuring applications… -
Measuring Online Applications: Trade-offs between Measurement and Cost
8 Nov 2009 | 3:46 pmOnline Applications and highly-interactive web sites written in full-on programming languages are becoming the norm on the web, not the rare exception. Measuring these applications is challenging for a whole host of reasons. In my last post, I talked about the importance of automated testing to bring measurement fully into the application development life-cycle. In today’s post, I’m going to cover an issue that plagues application measurement, video and most other rich media measurement – how to balance cost vs. coverage when it comes to measurement.The problem of cost in measurement… -
Measuring Online Applications : Automated Testing for Web Analytics
1 Nov 2009 | 4:11 pmOnline Applications and highly-interactive web sites written in full-on programming languages are becoming the norm on the web, not the rare exception. Measuring these applications is challenging for a whole host of reasons. In my last post, I talked about what a real application measurement framework might look like. In today’s post, I’m going to cover an issue that increasingly plagues measurement efforts – how to integrate testing of the measurement system into your application development process.When we talk with the development teams these days, I’m often the one who has to… -
Measuring Online Applications – Creating a Measurement Framework
25 Oct 2009 | 5:11 pmOnline Applications and highly-interactive web sites written in full-on programming languages are becoming the norm on the web, not the rare exception. Measuring these applications is challenging for a whole host of reasons. In my last post, I talked about what a good programmatic interface might look like. But even with simple, logical calls to the measurement service, measuring applications won’t be a slam dunk. Applications simply don’t adapt well to the page/link view paradigm deeply embedded in web analytics systems. In today’s post, I’m going to cover some of the most important…
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Webanalyticsbook - Web Analytics
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Keyword Visualization
19 Nov 2009 | 6:03 pmPretty cool use of the Google API. A Keyword tree visualization with the most frequently used seach keywords and how are they used together. Well done juice Analytics via GA blog -
Google Analytics Vs. Yahoo Analytics
1 Nov 2009 | 7:49 pmA comparison of analytics systems has been done a bunch of times. A head to head collision comparison of Yahoo Analytics vs. Google Analytics is something so far not many have presented. However Insightr made a great presentation ……and the winner is …….Yahooooo. Insightr InSite: Comparing Free Analytics (Visual) View more presentations from Insightr Consulting. -
Webanalyticsbook 2.0
17 Aug 2009 | 5:12 pmA few more days to go and then Avinash Kaushik’s 2nd webanalytics book will be released. It’s called Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Congrats Avinash. Will definitely be in my bookshelf! You can pre-order it here! -
Attention Analytics – Bridging Brain And Business
5 Aug 2009 | 5:55 pmThe question about which parts of your website draw the most attention is as old as web analytics. The industry has done mouse tracking, visitor tracking, eyetracking…but never really looked at attention prediction studies done by neuro scientists. EyeQuant is one of these new solutions right out of the laboratories of the University of Osnabrueck, Germany.EyeQant ist based on a neuroscientific attention models. These models calculate within a few seconds which parts of the Design draw the most attention. The results are stunning and are close to what Eye tracking studies can… -
Webtrends 9 – Back to the roots
4 Aug 2009 | 5:14 pmWhen a company seems to be called out for underdelivering…it’s even more surprising when it’s back up on its feet and finally goes back to it’s roots. Webtrends, one of the first players in the market, just relaunched in one of the most interesting ways it’s brand new analytics solution. It’s the first time, that a large vendor simplifies it’s interface and makes it usable to pretty muche everybody (instead of adding layer and layer of complexity). I think a big part of this effort comes from Alex Yoder, who took over the CEO position last year…
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Web Analytics, Behavioral Targeting and Advertising Consulting
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All That Bounces Is Not Bad
28 Oct 2009 | 11:10 pmIf you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad. If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. I do believe that bounce rate is a great starting metrics when you are trying to optimize your site but be careful and make sure that you are measuring the true bounce rate. -
Web Analytics, Search Marketing and Social Media Analytics Jobs
23 Oct 2009 | 11:03 amI have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics.Job RequirementsOne of the followingWeb Analytics Tools Implementation: Omniture, WebTrends, Coremetrics, Google Analytics, Yahoo! Web Analytics etc.? Any one tool experience is good.Analysis: Do you have experience making sense of the data collected by the web analytics tool? It does not matter which tool.Optimization – Do you have experience with A/B , Muti-variate testing or targeting? Experience with Google Website Optimizer, Test&Target, Widemile, Optimost etc?Search Engine… -
7 Ways Of Handling 404 Error Messages
4 Oct 2009 | 11:29 amLast week I wrote about 404 errors and how to track them in your web analytics tool. In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways of handling 404 pages on your site. The best way to handle the 404 error messages is to not have any by properly setting redirects in case of a redesign, proper sitemaps etc. But despite your best efforts there will be cases when your visitors will get the 404 errors so you just have to be prepared. This post will show you how other sites are doing it so that you can decide what will work for you.I… -
Web Analytics For 404 Errors
1 Oct 2009 | 1:08 pm404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not exist on the server (http 404 error code). Let me illustrate this with an example:A visitor comes to a site, bookmarks a page and then leaves the site.Next week the owner of the site decides to launch a new site completely replacing the old pages with the new pages (urls were different).Next month the visitor comes back to the site via the bookmark but the page she bookmarked does not exist as it was removed during the site redesign. She will get a 404… -
Are You Wasting Your Advertising?
20 Sep 2009 | 8:58 pmI hope you have heard the famous words of John Wanamaker "I know half of my advertising is wasted, I just don't know which half." Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but I fail to use the data”. Yes that is correct. We have an abundance of data today to help us save the wastage. There is no shortage of tools that will collect all sorts of data. Yet many marketers fail to act responsibly and use this data to stop advertising waste and also save customers…
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Occam's Razor by Avinash Kaushik
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Web Analytics 2.0 Book: In Stores Now!!
13 Nov 2009 | 1:38 amI am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!!Even with a broken right hand I can’t help but write this post!The waterfall of positive feeling stems from the fact that this book was very hard to write.I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more.It took weekends of writing and nights of editing and days of research combined with practicing the preaching… -
Analytics Becomes Intelligent. Hello Insights!
26 Oct 2009 | 1:24 amA while back I walked into a meeting and said:“You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and yes even Google Analytics, are mostly glorified data pukers. Each tries to outdo the other in trying to collect ever more data and regurgitating it. For all the math they do, it is astonishing how little intelligence they have, how little actual smarts are applied.”Silence for a a few mins.Awkward glances.Then this: “What do you mean, and what can we do?”Me: “I wish the tools would use an algorithmic approach to… -
Web Analytics Success Measurement For Government Websites
12 Oct 2009 | 1:45 amIf you know what the desirable outcomes are from your website, it is not hard to measure performance of the website for you and your customers.Measuring top line success of ecommerce websites is not very complicated, all the sweet revenue based outcomes are there (at the least).Measuring non-profit websites is a bit complicated, but not really all that hard because we can, with a small amount of love, figure out outcomes to focus on (donations, # of sign-ups for the protest in DC, # of petitions signed, volunteer applications, etc).Measuring government websites is a bit more complicated, if… -
Brand Measurement: Analytics & Metrics for Branding Campaigns
29 Sep 2009 | 1:34 amOne of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.”Admit it, you’ve heard it.I suspect you’ve even used it liberally!! : )Before we go any further I must clarify that I love branding campaigns just as much as the next guy.I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a… -
Web Analytics Books!
14 Sep 2009 | 2:07 amYes, books with a s. : )It is with immense excitement that I am sharing the news that I have just finished writing my second book!Web Analytics 2.0: The Art of Online Accountability & The Science of Customer CentricityIt is a long title ain’t it? The good news is we are going to refer to it simply as Web Analytics 2.0.In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes.The BackgroundSince mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley, was very kindly encouraging me to update my (best…
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Making Adwords Make Sense
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Paid Inclusion
19 Nov 2009 | 7:23 amFor years Yahoo has had a paid inclusion program called Search Submit. You would pay a small fee to get hundreds of URLs listed in the Yahoo “Organic” listings (of course, this makes it slightly less “Organic”) but, ethics aside this has been a great program and I’ve seen it make a lot of companies great return on investment especially for ecommerce. The fact that this program was a great way to develop low cost highly targeted traffic was a not-so-closely guarded secret among ecommerce experts, many of which were upset to hear that Yahoo would end Search Submit this year. -
Content Links
7 Jul 2009 | 9:50 pmI am consistently surprised to see professional websites failing to use links in content. This is an important part of the content strategy for several reasons. Links in content are probably the best way to help search engine spiders understand the structure of your site, understand which pages are important and deserve to be ranked higher for specific topics. As discussed in my post Improve Bounce Rate, links within content represent one of the most important factors of usability and conversion architecture - another way to say this is that used correctly, links in content help visitors to… -
SU.PR - URL Shortening Plus Tracking
30 Jun 2009 | 11:35 amSo the common problem with Twitter (or any microblog) is that most URLs are too long to fit into a 140 character message (and still have room for the message). There have been a few solutions for this, my favorite at this time is a Stumbleupon tool that serves double duty Shortens the URL Tracks how many people clicked it and at what time Shows who retweeted the shortened URL One click to submit to Stumbleupon Shows who ‘liked’ it in Stumbleupon in the lower right Here is a pretty good review of the tool by Tim Ferriss http://www.fourhourworkweek.com/blog/2009/06/09/stumble-upon-supr/ The… -
Yahoo Partners with Newspapers - Old and New Media Meet
1 Mar 2009 | 8:49 pmThere was an article in the New York Times today describing a very important test that went on at the end of 2008. This test was performed by Yahoo and several major newspapers to see how well the two could work together to aid each other in serving advertisements. Yahoo was able to serve ads on the newspapers websites and vice versa. These ads were targeted to the reading behavior of the users. “a new ad system from Yahoo, currently installed at about 100 newspapers, that allows them to sell graphical ads on their sites that are aimed at specific audiences, like car buyers or sports… -
How To Improve Bounce Rate
23 Feb 2009 | 9:26 pmOn the Google Blog Avinash Kaushik wrote a post on Bounce Rate that begins a series called The Power of Measurement. Lesson one is on Bounce Rate. Bounce Rate is a very easy metric to understand. For that reason it is always one of the first concepts I talk about to my clients that need help deciphering their web analytics. What does a bounce mean from a user experience perspective? Bounce Rate is a very important metric because it illustrates one of the biggest problems from a webmaster perspective. It has become normal human behavior to enter a website with the understanding that if you…
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Web Analytics Demystified
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Google Analytics Intelligence Feature is Brilliant!
10 Nov 2009 | 11:36 amLong-time blog readers are likely aware that I’m not prone to writing about individual technologies or product features unless I have the opportunity to break the news about something new and cool (or not, as the case is from time to time.) But once and awhile a single feature comes along that in my mind is so compelling and cool I need to bend my own rules; Google Analytics new “Intelligence” offering is exactly that feature. Just in case you’ve been living under a rock for the past month and haven’t already heard about “Intelligence” have a quick… -
Are You Ready for the Coming Revolution?
18 Oct 2009 | 11:20 pmFew would argue that the past few years in web analytics have been, well, intense. The emergence of Yahoo Web Analytics, multiple management shake-ups at WebTrends, Adobe’s acquisition of Omniture following Omniture’s acquisition of Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity, and the continued push into the Enterprise from Google Analytics. From where I sit we have seen more changes in the last 24 months than we had in the entire 12 years previous (my tenure in the sector) combined. When I think about these changes, I find myself coming to the… -
An Apology of Sorts …
15 Oct 2009 | 8:12 pmNow that Omniture’s Q3 earnings are public that I sort of felt like I needed to apologize to the company or at least recognize that they did a good job last quarter leading into their sale to Adobe Systems. Despite what I had heard from multiple sources their earnings announcement was right in line with guidance. Congratulations to the entire Omniture and Adobe team! It still leaves me scratching my head about the deal since the synergies are less obvious to me than they clearly are to Adobe and Omniture’s management and shareholders, but hey, with the sheer number of changes… -
New Data on the Strategic Use of Web Analytics
11 Oct 2009 | 11:35 pmRecently Google published the results of a Forrester Research study they had commissioned (PDF) to help the broader market understand the use and adoption of free web analytics solution. Google should be applauded for commissioning Forrester to conduct this work, especially given the quality of the research and the level of insights provided. Without a doubt, free solutions like Google Analytics and Yahoo Web Analytics are having an impact on our industry and driving change in ways few of us ever imagined. I really did enjoy the Forrester report, primarily because the author (John Lovett)… -
Web Analytics Demystified European Tour
3 Oct 2009 | 6:58 pmThose of you who live in Europe are likely already aware that my good friend Aurelie Pols has joined me as a partner in Web Analytics Demystified. Over the next two weeks she and I will be making a series of presentations and announcements at events across Northern Europe. We will be at: The Online Performance Management seminars, hosted by Creuna, in Copenhagen on Thursday, October 8th and in Oslo, Norway on Friday, October 9th. More information about our hosts and registration is available from Creuna. While we’re in Copenhagen we will be having a Web Analytics Wednesday on Wednesday,…
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Analytics Notes
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Interview With Jennifer Wilson - Senior Product Manager Webtrends
21 Nov 2009 | 7:13 amThis week, I have the pleasure to present an email interview I conducted with Jennifer Wilson, Senior Product Manager at Webtrends. Jennifer takes care of the Marketing Warehouse, Visitor Intelligence, and Score suite of products. Marketing Warehouse is at the heart of the suite, and is a relational database. This allows for connection with other backend corporate systems. It also makes it possible to do analyses at the individual level, not only of visitors, but actual prospects and clients. Since Jennifier and I share the same initials, I will use our whole names to identify each other. -
Now You See It, Now You Don’t
4 Sep 2009 | 12:45 pmSome things in Life make us go “Holy Crap!” the first time we encounter them: The Pacer, the fax machine, the Mac, the Web, the iPhone, David Blaine, my wife, the Matrix. After some time, they become normal and cease to awe us (except David Blaine). Our world now changes so fast, that what wowed us a year ago is as ordinary today as flossing (OK, that one still feels ackward to me). But before things get to be lame, and stop exciting us, we go through a stage of amazement, with deep down a feeling of touching the magical. Today we finally learned a little more about NextStage… -
Webtrends Optimize
25 Aug 2009 | 11:09 amAnother big news from Webtrends today. After acquiring the testing and targeting solution Widemile not so long ago, they have re-launched the platform under the Webtrends Optimize name. The company is finally getting seriously involved in the testing, targeting and optimization market, where Omniture has been active for some time now, especially with their Test & Target solutions. Back in 2005 when at Bell Canada, I was Offermatica’s Canadian partner (now the Test part of Test & Target), and boy did we have big dreams about testing, especially in its multi-variate form. It… -
Now Webtrends Sees It
4 Aug 2009 | 9:07 amWith today’s launch of v9, webtrends totally revisited how it presents analysis results. First, I must say that I was never a fan of how the company used data visualization. Through all the versions over the years, I thought that their use of graphs was always the same, i.e. useless (oh! those pie charts!). If you were a heavy user of the application, I bet you had the same habit as mine: always scrolling down the page over the graphs to see the actual results. In fact, I usually configure the template not to show the graphs when I implement it. With 9, visualization has been completely… -
Will You Be One of The Happy Few? X Change 2009
15 Jun 2009 | 1:45 pmIn the variety of conferences and events one must choose from, especially in these times, one definitely stands out if you are involved in Web Analytics, and data-driven interactive Marketing : X Change. The San Francisco conference is an amazing gathering of very smart people (yours truly excluded) getting together in small groups (10 – 15) to talk about advanced topics. Most sessions, or Huddles as they’re called, are over an hour and a half long, which means discussions get deep. One of the very interesting aspects of that conference is that I always come back with…
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Omniture: Industry Insights
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Mobile Give and Go: How to Sprint Past the Competition
20 Nov 2009 | 10:26 amLate Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to a teammate (or wall) and then running into open space (going) to receive a pass. The simple technique is one of the most effective passes in soccer because a player being closely guarded moves at speed into open space without having to dribble the ball through the… -
Optimize those iPhone Apps!
20 Nov 2009 | 8:32 amAt last count there were over 100,000 apps available for the iPhone. By any measure, that’s an amazing number! Like any collection of goods, the available apps range from outstanding to outlandish, but if you’re anything like me you’ve found at least a few apps that have impacted your life in big ways. Yep, apps are big business, which makes it all the more surprising that more marketers aren’t actively optimizing their apps through the use of software like Omniture’s Test&Target. You heard me right: You can use Test&Target to optimize iPhone apps with… -
Is Search Overhyped?
19 Nov 2009 | 3:32 pmToday I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales for more than it actually does. This occurs because search is relatively easy to buy and measure. However, search reflects the intent of the consumer, meaning that OTHER channels have helped influence that intent BEFORE the consumer uses Google, or any other search engine for that matter. Retailers have… -
Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
18 Nov 2009 | 6:20 pmA lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has created lift for web usage on Android devices as a whole. The chart below shows comparative mobile page view volume for Android devices during Verizon’s launch of the Motorola Droid. As you’ll notice from the chart, mobile web usage on Droid devices… -
Invest in People, Not Just Tools – Part II
13 Nov 2009 | 11:58 amIn my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will magically lift an organization to data-driven greatness. However, just like in sports, having the right equipment is only part of the formula for success. For example, a well-tuned, technologically-advanced race car is useless on the NASCAR circuit without a skilled…
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Analytics Evolution
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On Leaving Forrester and Becoming A Change Agent
12 Nov 2009 | 12:54 pmMy decision to leave Forrester Research didn’t come easy. It was actually quite excruciating because I really love my job. There are few careers where one has an opportunity to gain an insiders view on the operations, strategies, and future plans of both vendors and clients alike. Yet, having played the role of analyst for nearly a decade, I decided that it’s time to take a risk and embark on a new and exciting professional endeavor. While I cannot reveal where I’m going just yet, I’ve committed to transitioning my responsibilities and completing writing and client work at Forrester… -
eMetrics Fall Wrap-Up
2 Nov 2009 | 4:28 amSummarizing the Fall eMetrics Marketing Optimization Summit in DC last week is actually quite easy. Check the stream of Twitter traffic at #emetrics to see what attendees thought in real time. Kudos go out to industry insiders like @June_Li and @ed_wu for keeping up with their views of eMetrics as it happened. I certainly appreciated their shared view presentations supplemented with valuable insights and commentary. But in addition to our dedicated industry insiders, a significant media presence emerged at eMetrics, made felt by Jessica Tsai tweeting under the @DestinationCRM handle. -
Truth, Lies and Delusion in Web Analytics
19 Oct 2009 | 10:13 amMatt Cutler said it best recently at the Web Analytics X Change conference; “We are on a noble quest for truth”. He was referring to the fact that Web analytics - an industry that Matt helped to create - is about understanding. Yet, as with any epic story our protagonist (the industry), is challenged to find the way to the mysterious and intangible place that is Web analytics enlightenment. Matt went on to say; “Truth doesn’t happen easy…Truth doesn’t come for free.” And he was right on all accounts. These truths we seek in Web analytics are elusive because of innumerable… -
eMetrics Goes Social
27 Aug 2009 | 6:10 amIf you haven’t heard of the eMetrics Marketing Optimization Summit by now, you’re missing out. Founded by Jim Sterne, Web Analytics guru and widely recognized Godfather of Web analytics. This is the original #measure conference. With topics that delve into the real issues of Marketing in today’s world, eMetrics places its finger squarely on the pulse of digital marketing endeavors across the globe. Most recently, the eMetrics establishment launched a user group on LinkedIn to keep the conversation flowing in the months when there’s not a Summit event near you. Additionally, they… -
Webtrends Acquires Widemile
30 Jul 2009 | 3:18 pmThings are happening up in the Northwest these days as Portland, OR based Webtrends (recognized as a leader in the recent Forrester Wave: Wave Analytics, Q3 09) announced today its acquisition of Seattle based testing firm Widemile. Financial terms of the deal were undisclosed, but the technologies are a perfect match.Widemile began its operations as a multivariate testing company in November 2005 and has been expanding on its capabilities; it’s proprietary Design of Experiments (DoE) algorithm; and client base ever since. The company delivers both self-service and managed service offerings…
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WAA Blog
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WAA's Annual Member Meeting
3 Nov 2009 | 7:04 amThe WAA conducted its Annual Member Meeting on Thursday, October 29, 2009. As part of that meeting, a panel of board members representing key constituencies within the Web Analytics community shared their perspectives of where the industry is headed –... -
WAA President Responds to Adobe Acquisition of Omniture
17 Sep 2009 | 6:58 amI, like probably all of you, was caught totally by surprise by the news this morning that Adobe has bought Omniture. My reactions ranged from "WOW!", to "Wow!", to "wow" and pretty soon the emails started arriving from friends in... -
Web Analytics Championship - Postponed
31 Jul 2009 | 4:51 amDear WAA Members and Friends: A few days ago we discovered an unusual and unexpected issue with the WAA site and it requires us to suspend the Web Analytics Championship until it's resolved. When a user requests a new password,... -
WAA Webcast Series Follow-Up: Web Analytics Lab - Data Warehouse/BI Integration for Predictive Insights - Panel Q&A
22 Jul 2009 | 1:26 pmOn Tuesday, July 21, 2009, the WAA broadcasted its most recent webcast entitled Web Analytics Lab - Data Warehouse/BI Integration for Predictive Insights. This event was presented and created by our corporate sponsor Unica. If you missed the presentation, don't... -
WAA Webcast Series: May 19th - What online marketers can teach offline marketers (and vice versa)
7 May 2009 | 10:34 amTuesday, May 19, 2009 12:00 PM EDT/ 9:00 am PDT Register: online with the Webcast Group Brought to you by our Corporate sponsor Unica! As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display...
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Web Analytics Demystified
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Google Analytics Intelligence Feature is Brilliant!
10 Nov 2009 | 11:36 amLong-time blog readers are likely aware that I’m not prone to writing about individual technologies or product features unless I have the opportunity to break the news about something new and cool (or not, as the case is from time to time.) But once and awhile a single feature comes along that in my mind is so compelling and cool I need to bend my own rules; Google Analytics new “Intelligence” offering is exactly that feature. Just in case you’ve been living under a rock for the past month and haven’t already heard about “Intelligence” have a quick… -
Are You Ready for the Coming Revolution?
18 Oct 2009 | 11:20 pmFew would argue that the past few years in web analytics have been, well, intense. The emergence of Yahoo Web Analytics, multiple management shake-ups at WebTrends, Adobe’s acquisition of Omniture following Omniture’s acquisition of Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity, and the continued push into the Enterprise from Google Analytics. From where I sit we have seen more changes in the last 24 months than we had in the entire 12 years previous (my tenure in the sector) combined. When I think about these changes, I find myself coming to the… -
An Apology of Sorts …
15 Oct 2009 | 8:12 pmNow that Omniture’s Q3 earnings are public that I sort of felt like I needed to apologize to the company or at least recognize that they did a good job last quarter leading into their sale to Adobe Systems. Despite what I had heard from multiple sources their earnings announcement was right in line with guidance. Congratulations to the entire Omniture and Adobe team! It still leaves me scratching my head about the deal since the synergies are less obvious to me than they clearly are to Adobe and Omniture’s management and shareholders, but hey, with the sheer number of changes… -
New Data on the Strategic Use of Web Analytics
11 Oct 2009 | 11:35 pmRecently Google published the results of a Forrester Research study they had commissioned (PDF) to help the broader market understand the use and adoption of free web analytics solution. Google should be applauded for commissioning Forrester to conduct this work, especially given the quality of the research and the level of insights provided. Without a doubt, free solutions like Google Analytics and Yahoo Web Analytics are having an impact on our industry and driving change in ways few of us ever imagined. I really did enjoy the Forrester report, primarily because the author (John Lovett)… -
Web Analytics Demystified European Tour
3 Oct 2009 | 6:58 pmThose of you who live in Europe are likely already aware that my good friend Aurelie Pols has joined me as a partner in Web Analytics Demystified. Over the next two weeks she and I will be making a series of presentations and announcements at events across Northern Europe. We will be at: The Online Performance Management seminars, hosted by Creuna, in Copenhagen on Thursday, October 8th and in Oslo, Norway on Friday, October 9th. More information about our hosts and registration is available from Creuna. While we’re in Copenhagen we will be having a Web Analytics Wednesday on Wednesday,…
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immeria
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iPerceptions deep dive in behavioral and attitudinal data
18 Nov 2009 | 1:59 pmAs you might know, I'm now on the iPerceptions' Advisory Council. In this role, I had the opportunity to get an insider sneak peak at the new A&B Interactive Dashboard. Real life example: airline flight booking While Google Analytics provides valuable information such as source of traffic, campaign performance, visits, page views, goals and ecommerce data, it is up to the analyst imagination to figure out user intent and satisfaction. On the other end, voice of customer, iPerceptions webValidator enterprise-level solution in this case, offers a different angle on the same situation. -
Job: SEM Specialist - Skooiz.com - Montreal
18 Nov 2009 | 12:02 pmPassionate about search engines and their technologies? You like to plan & provide recommendations? Skooiz.com is an interactive e-marketing agency based in Montreal that specializes in search marketing, email marketing and media consulting on the web. They are looking for a "Specialist in Google AdWords Campaigns Management", you know, the usual stuff: analyze client needs, set business objectives, manage and optimize the campaigns, analyze results and present recommendations... Except at Skooiz you could do it for a whole bunch of cool clients and work with other geeks just like you! -
gaAddons open source project: enhancing Google Analytics
18 Nov 2009 | 11:36 amA while back I developed a script for Google Analytics and posted "Google Analytics: script to track outbound links and downloads". Those two features are not available out of the box with Google Analytics and lots of people using GA do not have the expertise nor the time to develop such automation. gaAddons ideaThe general idea of gaAddons is to develop a collection of useful enhancements and automation to extend and improve upon the default Google Analytics implementation. With the latest round of Google Analytics enhancements, especially events and custom metrics, the tool… -
Q&A with Andrea Wood, Visionary Strategic Analyst
14 Nov 2009 | 6:56 amAndrea Wood moved from New York to Montréal a couple of years ago where she joined Canoe.ca as Senior Advisor, Research & Sales Optimization. I rarely do Q&A and profile highlights on this blog, but I'm making an exception for Andrea: her career path demonstrates the role of analytics in one's job and how she grown from technical writer to a top job in analytics. Andrea is a seasoned market analyst with extensive experience in strategy development and sales optimization. An energetic visionary and articulate communicator with a talent for looking beyond the numbers to develop… -
Web Analytics Association Survey: Industry Outlook 2010
11 Nov 2009 | 5:33 amThe Research Committee of the Web Analytics Association is conducting its annual survey on the outlook for the Web Analytics Industry. The survey is open to all industry participants and covers expected spending, priorities, and industry challenges. By participating in the survey, you'll automatically receive an invitation to the webcast in January 2010, as well as a complimentary survey report. If you are a member of the WAA, you can get 2009 Outlook Survey: The Future of Web Analytics is Here webcast, slideshow and paper. Not a member? What are you waiting for! Originally posted by…
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June Dershewitz on Web Analytics
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Advancements in Mobile App Tracking [Or, the Mini-Me of Web 2.0]
11 Nov 2009 | 10:44 pmWhen I got into mobile analytics a couple of years ago, I quickly realized that there were several very different ways to interact with (and therefore, to measure) the medium: there's the mobile web, and then there are mobile apps.Mobile web - even though it's fraught with data collection problems - is easier to come to terms with as a web analyst because it's like the Mini-Me of the existing desktop (or "fixed") web. We know exactly what to expect from the mobile web, it just has a smaller-than-normal screen and lame browsing technology. Continuing with the Austin… -
Functionalism Works Because People "Get It"
30 Oct 2009 | 5:06 pmBack in one of Gary Angel's original blog posts on functionalism, he wrote this about why functionalism works so well compared with other web behavioral analysis techniques:"When we explained [Functionalism] to channel marketers and site designers, they got it immediately. We could see the lights go on. 'Ah – I get it. This page is supposed to move people here and it isn’t doing the job and I can even understand how you proved it isn’t doing the job.'"In short, functionalism works because people "get it."In web analytics - a discipline often plagued by… -
Functionalism Blog Post Series
23 Oct 2009 | 12:01 pmHow do you actually do web analysis? I'm not speaking rhetorically here. I mean, if you're a web analyst, and you set out to make sense of the web site behavioral data that we all collect in web analytics applications like Omniture SiteCatalyst and Webtrends and Google Analytics, how do you frame a typical analysis project?When I do web analysis I often turn to functionalism.The concept of functionalism was developed several years ago by Gary Angel, Semphonic's founder and CTO. In essence, it is a framework for doing web site behavioral analysis. First, web pages are… -
5 Industry News Tidbits from the First Half of the Year
18 Jun 2009 | 10:58 amIn an effort to get myself all caught up on what happened in the web analytics industry while I was on leave, I've been sifting through posts and press releases from the first half of 2009. Here are 5 noteworthy items:1) Microsoft adCenter Analytics beta closesThe already-slim web analytics vendor market loses another player. Here's the development team's announcement from March.2) GA launches certification for individualsThe new Google Analytics Individual Qualification test costs just $50 USD - and all of the course materials are public domain. Will it become a must-have… -
Hello Again!
1 Jun 2009 | 5:29 pmI have spent the past few months offline - welcoming my new baby - and now I am making a gradual return to the professional world. I plan to work part-time at Semphonic through the summer and then go full-time in September 2009 when my daughter enters daycare.Ever the analyst, I have recently occupied my time with child-rearing data geek tools like the Itzbeen (it goes everywhere I go) and Trixie Tracker (oooh, pretty charts). Now, though, I am ready to pick up where I left off with the web analytics industry. I look forward to exploring all sorts of data and writing about the experience here…
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web analytics - Google News
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Next-Generation Marketing Insights: New Company Launch - PR.com (press release)
21 Nov 2009 | 12:01 amNext-Generation Marketing Insights: New Company LaunchPR.com (press release)This cutting-edge marketing consultancy offers marketing optimization and ROI modeling, advanced web analytics and a unique language-analysis tool for -
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru - Search Engine Land (blog)
20 Nov 2009 | 2:57 pmQ&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight GuruSearch Engine Land (blog)If you want to start with the basic and take a gradual course then I recommend Web Analytics: An Hour A Day, but if you are willing to be a bit brave then Q&A: Dennis Mortensen on Yahoo AnalyticsEconsultancy (blog)all 2 news articles » -
Web Analytics Manager - Third Sector
20 Nov 2009 | 11:15 amWeb Analytics ManagerThird SectorIn this new role you will be responsible for providing timely and strategic management information which enables the multi-channel and trading teams to -
Webtrends Churns Out Updates, Says Hello to iPhone - CMSWire
20 Nov 2009 | 10:19 amCMSWireWebtrends Churns Out Updates, Says Hello to iPhoneCMSWireSaying there's been a lot about web analytics of late is an understatement. After several fresh sandboxes, -
NeXplore Search Sheds Beta, Rebrands as NeXplore Search 2 - CNNMoney.com (press release)
20 Nov 2009 | 10:11 amNeXplore Search Sheds Beta, Rebrands as NeXplore Search 2CNNMoney.com (press release)First introduced in public beta in January 2008, NeXplore Search 2 currently averages more than 5 million unique monthly visitors according to Web-analytics and more »
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Google Analytics Blog
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Depth and Discovery: Powering Visualizations with the Google Analytics API
19 Nov 2009 | 9:00 amWe're always really excited to see what developers are building with Google Analytics. Here's an amazing visualization using the API from our friends at Juice Analytics. Now, this is what we're talking about when we say this stuff is "Off the charts!" (The API team t-shirt slogan). :-)At Juice, we work with web analytics APIs large and small, from Google, comScore and Omniture. The Google Analytics API is our favorite. It powers the world's best, most widely deployed analytics site. And it powers Juice products like Concentrate (innovative search analytics) and Vasco de Gapi (a tool for… -
An Integration With Feedburner
17 Nov 2009 | 4:51 pmThe FeedBurner team has just announced an integration with Google Analytics. We know what many of you are saying. "About time!" We'll take it.If you are using both Google Analytics and FeedBurner, you will automatically see campaign attribution for item clicks tracked by your AdSense For Feeds or your Google FeedBurner account. To read more and get details, please see the blog post here and take a look at the below image: It works in the same way as URL tagging. You can see how many people click through to your site from the content sent by you in your feeds. FeedBurner is now automatically… -
New Feature Spotlight: Analytics Intelligence
13 Nov 2009 | 9:43 amHow would you like to have 24-hour a day access to a dedicated assistant who is focused exclusively on your site's analytics? Your assistant would be so diligent and detailed that they wouldn't miss a thing. Sound too good to be true? We're giving you one. Say "Hello" to Analytics Intelligence.Your new hardworking assistant, Analytics Intelligence, can't replace you or a professional analyst. But, it can find key information for you and your professional analysts -- so that your team can focus on making strategic decisions, instead of sifting through an endless sea of data.Analytics… -
New Feature Spotlight: Advanced Filters
11 Nov 2009 | 1:27 pmHere is another in-depth look at one of our recently announced new featuresAdvanced Filters (or Advanced Table Filters), written by the excellent team at LunaMetrics, a Google Analytics Authorized Consultant. For the daily user, Advanced Filters may be the most useful new feature of the bundle of new features, in terms of streamlining your actual process once you access a report and are actively doing analysis. They are found at the bottom of the table in any report. As a habitual poweruser, I've been clamoring for it for years, and it has made my process so much simpler. It's the equivalent… -
New Free Google Analytics API Dashboard Application
6 Nov 2009 | 12:38 pmIf you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level metrics all within the same view.This application was built using the Google Analytics API by our friends in Germany, Trakken GmbH and is available in English, German and Spanish. Once downloaded, you can add multiple Google Accounts, select Google…
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Web Analytics World: Internet Marketing & Analytics
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Free Google Analytics iPhone App
19 Nov 2009 | 10:24 pmOnline optimization firm Mark Red has released Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go. Information about goal completions, ecommerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way. It's possible to compare daily, weekly, and monthly figures. -
Salesforce Chatter - Enhancing Collaboration at Work
19 Nov 2009 | 12:17 amSalesforce Chatter looks to completely transform the way you collaborate with people in your company. As both a collaboration application and a platform for building social cloud-computing apps, Chatter helps you connect and share information securely like never before—all in real time. Chatter welcome's you to the new world of work collaboration, where everyone is more productive and makes smarter business decisions. -
WestJet vs. Air Canada: Canadian Travel Sites Comparison
18 Nov 2009 | 7:56 amThis week the Hitwise blog reveals insights some of us Canadians are all very aware of: although Air Canada is the larger company, WestJet is the first place we go to for air travel. Even though I had a poor experience with WestJet this past weekend, I will still give WestJet my business in the future. Below are the details from the Hitwise post:Among Travel websites, last week, Expedia.ca and Westjet ranked #1 and #2 in share of Canadian Internet visits. Air Canada and Westjet typically trade off for the #2 spot. The following table shows the top 10 Travel websites (excluding Maps) last… -
iPerceptions Launches A&B Interactive Dashboard
18 Nov 2009 | 7:44 amiPerceptions Inc. has launched A&B Interactive Dashboard, an integrated web analytics dashboard to combine behavioral data (the what) and attitudinal data (the why). For the first time ever, Google Analytics users can gain a granular understanding of consumer behavior and sentiment. This is a level of understanding currently unavailable to more than 1 million Google Analytics users today. The dashboard is compatible with all major web analytics solutions, including Google Analytics, Omniture, Coremetrics, WebTrends and others.Key reporting features:KPI Tracker to monitor user-selected… -
Persuasive Design and the Necessity of Web Analytics
17 Nov 2009 | 6:08 pmLast week’s World Usability Day in different locations around the world brought us a number of interesting lectures about usability and persuasive design and suggestions how to use them. But I was missing one thing: How to measure the success of different actions and changes which were taken to persuade the user to do something the company wants?Usability is defined as "The effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments" (ISO-Norm 9241-11).But what does a company expect when it hires an usability expert? Would it be…
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web analytics - Google Blog Search
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Using SEO Through Web Analytics | WebMasterCert.com
21 Nov 2009 | 4:02 amVarious businessmen and website owners frequently get circumspect while using web analytics for their SEO needs and sales promotion strategy. These people are. -
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer ...
20 Nov 2009 | 2:56 pmAvinash, following your first book, Web Analytics: An Hour a Day, what drove you to write your second book, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity? Did the field change so much since the ... -
Rachel Potts : What can web analytics do for a help & support website?
20 Nov 2009 | 10:06 amThis was originally published as an article in the ISTC's Communicator magazine early in 2009. In it, I describe the exploration process we went through at Red Gate to decide where web analytics could be of use to a technical ... -
Free Google Analytics iPhone App - Web Analytics World Blog
19 Nov 2009 | 10:24 pmFree Google Analytics iPhone App - Web Analytics World Blog. -
Salesforce Chatter - Enhancing Collaboration at Work - Web ...
19 Nov 2009 | 12:15 amSalesforce Chatter - Enhancing Collaboration at Work - Web Analytics World Blog.
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Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics
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Social Media Content
21 Nov 2009 | 4:54 amWas thinking about a post I read in Marketing Pilgrim this morning about viral videos and original content where, I think, one of the most fundamental aspects of social media was discussed (http://www.marketingpilgrim.com/2009/11/cup-of-joe-how-not-to-go-viral-and-look-like-an-idiot.html) I’m on my iPhone at Waterloo Station in London, so I have limitations on what links I can put here, and my spelling. Upshot is – if your content is really good, interesting to your community of readers and followers – that’s all you need. If, your content is not original, and most… -
On Hillstrom’s Sharing Information with Executives
19 Nov 2009 | 5:39 pmI’m enjoying London and not as focused on blogging while visiting, but when I read Kevin Hillstrom’s post on Sharing Information with Executives, today – I immediately had some thoughts about it, which have been in my mind all day and decided to write about it now. I like Kevin’s post and he’s spot on, but his post and viewpoints therein are also somewhat disturbing; here’s what I mean: …..The responsibility for ferreting out information is on you, dear analyst, because executives are not going to ever volunteer enough information to inform your… -
New articles at Entrepreneur.com and WordStream.com
18 Nov 2009 | 6:40 pmI had two new articles appearing today – the first is about 7 Indispensible–and Free–Keyword Tools just appearing in Entrepreneur.com and another on USING GOOGLE ANALYTICS BENCHMARKING TO IMPROVE YOUR WEBSITE appearing in Wordstream.com blog. I’m in London this week and haven’t had a chance to post much, yet, since I’ve been here – I plan to put up a few new posts shortly. -
140 Conference London
17 Nov 2009 | 1:52 amI am at the 140 Conference this morning at O2 Indigo (#140conf) listening to Robert Fry. Robert Fry talks about how Twitter used to be unfamilar to most people but now it’s part of mainstream news (begrudgingly) and to by participating with Twitter you can find out where is value and where is noise. Robert Fry admits the next big thing might not be Twitter, but admoinshed us not to give up our humanity, by trying to put a rational approach overlay an emotional one. Andrew Keen spike next about authenticty – being authentic and human you appear, the more powerful you become in the… -
Google and Speaking at Monitoring Social Media 09 – in London
15 Nov 2009 | 6:20 pmI’m in London now and it’s harder to post, though I managed to record a lot of my first walk into Hyde Park, earlier today, on ArtNewYorkCity.com. Was thinking of a post I read earlier today about Google making the Web better – or not …. “…with Matt Cutts dropping hints that Google might utilize page load times as a factor in ranking sites. While this sounds all warm and fuzzy, it honestly concerns me. Does this mean that only sites with deep pockets will be able to rank well in Google’s index?” “…Is this Google’s way of interfering…
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Increasing Your Website's Conversion Rate
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Goal Copy updated for new GA Goal Interface (And now can copy filters too)
20 Nov 2009 | 7:43 amIf you’re not familar with the Goal Copy Firefox extension, you can read the original post here. Goal Copy now works with the new GA Goal Interface. Sorry it took me a while to get it updated and posted. But as a bonus, you’ll now find an extra pair of buttons for Copying and Pasting Filters. They work the same way as the Copy and Paste Goal buttons, (but they don’t have little icons next to them). When you Click on the “Copy Filter” button while editing a filter, the filter fields are stored, and the “Empty” button changes to display the Name of… -
Who loves GA Secondary Dimensions and Pivot Functions? I do, And so will you!
17 Nov 2009 | 2:05 pmEver since starting at LunaMetrics, I’ve become increasingly immersed in and enthralled by Google Analytics. I thought I knew a lot about it before, but every day I find out about a new way to mine and organize the data I need on a day to day basis. I also think it’s interesting that the more one knows about how to do things, the more one comes to rely on the resulting reports. My recent find, thanks to my coworker Jim, is a unique use of the new secondary dimensions and pivot function. Keyword Research and Google Analytics There are a number of ways to do keyword research using… -
Google Analytics Training, Washington DC: Dec. 8 & 9
12 Nov 2009 | 9:26 amWe’re doing some experiementing with our Google Analytics training (coming up in Washington DC on Dec 8 & 9th, 2009). The biggest problem attendees face, and we face as instructors, is getting the level right. Not too easy, not too hard. But those things are different for everyone. That’s why we decided to do Basic GA Analysis the morning of Dec 8, more advanced analysis that afternoon, and techie implementation all day on the 9th. You can pay for just half a day on the 8th ($199) and there are discounts to come to the full day (and yet more discounts to come to both… -
Navigation, Bounce and Exit
6 Nov 2009 | 12:53 pmA while ago, we wrote a post about the Google Analytics navigation report. The great thing about blog posts is that they last and last, and today, someone posted a multi-part question about the Navigation report. So (assuming that lots of people have the same questions) here are hers, and here are the answers. 1. Do the exits in the navigation report include exits bounces? (sorry about that original typo, now corrected) Answer: Yes. This was easy to find out using the new Advanced Filter that everyone now has in Google Analytics and filtering on pageviews = 1, bounce rate = 100% and… -
Website Conversion and SEO Copywriting
30 Oct 2009 | 2:44 pmFirst, let me start by introducing myself. My name is Christina Keffer, and I’m the newest addition to the team at LunaMetrics. I’m absolutely thrilled to be able to write my first blog post here about a topic that is quite near and dear to my heart: Copywriting. You have to be a really colossal word nerd to get all hot and bothered by the thought of dissecting web copy in order to find out what sells and why. Lucky for you, dear readers, I am that word nerd, and I’ve come up with a brief tutorial about writing for the web with one eye on user experience and the other on the…
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webanalytics at Yahoo! Groups
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Re: G.A. custom event tracking for PDF - examples?
21 Nov 2009 | 11:38 amYes, in version two all you would need to do is to change whatever you decided to call your virtual pageviews. But What I meant by "route" was an assumption -
Re: Web Analytics for a US gov agency
21 Nov 2009 | 9:11 amI concur with Eric Tobias. Not only Government agencies see benefits in having their Web data, but many private companies who want to *totally* control their -
Re: Web Analytics for a US gov agency
21 Nov 2009 | 9:11 amHi, For more information on Urchin you can contact one of the Google Authorized Urchin Resellers at http://www.google.com/urchin/usac.html, many have a lot of -
Re: WASP instructional videos - 404 error
21 Nov 2009 | 9:11 amThanks for noting that. The videos are back and now available from http://WebAnalyticsSolutionProfiler.com/rely.htm I have also fixed the blog post. Stéphane -
Re: G.A. custom event tracking for PDF - examples?
20 Nov 2009 | 4:42 pmHi To put it straight all your pdf files are in an asset folder on CMS and now you wanna know what page the pdf is linked from and form what section. :) Well,
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Blackbeaks Blog....All things Analytics
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Social proof
31 Oct 2009 | 4:31 amI was discussing social selling the other day with a client and this is something I think many businesses overlook when they think about their marketing strategies. There is nothing better in my opinion than having someone unconnected rave about you, your product or service. Just the other day my friend Sean D’Souza put some material out there that used to be sold for $2500. I have advocated his materials for years and was impressed when I saw he was giving one of his old products away. I didn’t even think about it, I just tweeted the link to my followers. This wasn’t… -
Adobiture - Brave and measured or foolish?
16 Sep 2009 | 1:44 pmThe day Kwantic had it’s official launch at the record breaking Helsinki Web Analytics Conference in front of 300 people, Omniture were acquired by Adobe. Slightly bigger news from the other side of the world then! There were 3 Omniture guys at the event and like me, none of them saw it coming or at first understood why it had happened. After reading reactions, particularly a good one here from Russ Mann and a very good one here from Eric Peterson as well as talking to Omniture I have reached my own conclusions. This is a great deal for Omniture. Probably Josh just did the best deal of… -
New beginnings, new company, Kwantic
16 Aug 2009 | 11:59 pmAt the end of June 2009 I left Trainers’ House in a much better place than when I started there. In 2008 we did extremely good profits and were turning over multiple millions of Euros. We’d become one of the largest consultancies focusing on Analytics in the world, arguably the biggest in Europe and I had the pleasure to work with some extremely professional people. I have left Trainers’ House because the plans in 2009 did not match my ambitions. Their growth system story is good and I believe it can and will work. I would like to say good luck to those at Trainers’… -
Cult of Analytics Book launch in Helsinki
23 Jun 2009 | 1:13 amJust in case you’re in town you might be interested in checking out my Book launch in Helsinki. All the details are here. There will be drinks afterwards at Teatteri for those interested in beverages in the afternoon sunshine. -
Cult of analytics Master class
15 Jun 2009 | 3:09 amThis week I am holding the first Cult of Analytics MasterClass in Copenhagen. See below for details. If you’re in Copenhagen on the 17th we’d love to see you there. Copenhagen 17th June Cult of Analytics enables professionals to build an web analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the…
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Official Webtrends Company Blog
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Who Has Data on Your Site?
18 Nov 2009 | 7:00 amGuest Post from Curtis Smith This post is about the different types of data tracking software for web sites and how to tell your web site is being tracked. It was written by Curtis Smith, Webtrends’ Technical Account Manager. Curtis spends his day assisting Webtrends customers manage the health and flow of their web site analytics data. Who is tracking your site? And what are they doing with the data? If you are reading this you probably answered “Webtrends, so I can get useful metrics on my site that help my business”. But are you sure that this is the only one? I am not talking… -
Submission Deadline for Engage 2010 Extended Another Week
16 Nov 2009 | 4:37 pmWebtrends’ Engage 2010 MC Rives, 2.0 poet, TED Conference regular, and co-host of Bravo channel’s show Ironic Iconic America, will MC and wrap-up each session with a poetic, multimedia commentary Ignite presentation that our “sprint” talks are modeled after. Confirmed Engage 2010 Speakers Stephen Baker – Senior Writer for BusinessWeek and Author of The Numeratti Eric Rodenbeck – Founder and Creative Director of Stamen Designs Sam Whitmore – Founder and Editor of Sam Whitmore’s Media Survey Alan Citron – President of BUZZMEDIA and former senior executive of TMZ… -
A look inside the Fall Release of Analytics 9
16 Nov 2009 | 8:19 amToday marks the official Fall Release of Analytics 9. The biggest story to tell about this release is the real-time engine that now powers Insight. Also exciting is that if you’ve been wanting a native experience for Analytics 9 on the iPhone, now there’s an app for that. There are workflow enhancements from features like Alerts, Notes, and updates to our RSS overlay capability. And, Justin Garrity and the UX team have also poured some more of their design love into this already beautiful interface to make an even tighter user experience. Let’s take a closer look at… -
Announcing the Second Round of Confirmed Engage 2010 Speakers
12 Nov 2009 | 7:00 amThe number of impressive names on the speaker list for the Engage 2010 enterprise customer intelligence conference continues to grow! Webtrends is proud to announce four new inspiring individuals who’ve signed on to share their wealth of experiences with conference attendees. Register now for Engage 2010 to listen to great ideas from the great minds of people from the following well-respected organizations: Jennifer Zeszut – Founder and CEO of Scout Labs Jennifer created and spearheads the sentiment analysis startup company Scout Labs, a web-based service that scours the social web… -
Announcing the First Round of Confirmed Engage 2010 Speakers
11 Nov 2009 | 7:00 amEngage New Orleans is really shaping up to be something special. The speakers we have lined up and the surrounding events are arguably some of the best we’ve had the honor to host. Today we are pleased to share our first round of speakers. Keynote: Stephen Baker Webtrends is thrilled to announce Stephen Baker, senior writer for BusinessWeek and author of The Numerati, as a confirmed keynote speaker at Webtrends’ Engage 2010 enterprise customer intelligence conference this February. About Stephen Baker Stephen covers the technology beat for BusinessWeek, where he has worked since 1987,…
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E-Nor Blog - Marketing Optimization and Google Analytics
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Custom Alerts From Google AdWords at a Glance or Via Email
20 Nov 2009 | 9:15 amIt is a crime to have your AdWords campaigns on auto-pilot! Google AdWords Alert functionality allows you to proactively monitor your AdWords campaigns with custom alerts. Set your campaign criteria via custom alerts and AdWords will notify you within the account or via email. Log into AdWords and Alerts will greet you and you are presented with changes to key performance indicators at a glance. Increase Traffic with New Keywords Alert Please note the keyword suggestions need careful review. Please take the time to review the keywords before adding, also consider giving feedback to AdWords… -
New Google Website Optimizer Features Announced at eMetrics Washington
6 Nov 2009 | 9:35 amAt eMetrics in Washington just a short while ago, two new and quite cool features for GWO were announced that you might want to check out: An experiment management API which allows you to create and manage experiments outside of the interface. For those that work with a lot of experiments or deal with third party integration, this will save you a lot of work! Conversions over time charts can be found on the reports page of GWO. Conversion rates are rarely a static number and websites might undergo changes during an experiment, so visually seeing how your combinations performanced over… -
The Cost of Misinformation
4 Nov 2009 | 8:55 amI find it interesting how misinformation can widely spread and at times remain uncontested. You might have seen a recent webinar and a guide by Omniture about “The Cost of Free” and the analogy of “Free analytics tools are much like free puppies” and that “free can turn into a lot of responsibility!” Well, while the analogy is cute, the premise and the details are misleading. The problems with Omniture’s argument are that they are irrelevant and out-of-sync with the challenges that exist in the web analytics industry. When was the last time… -
Urchin 6.6.0.2 available now!
22 Oct 2009 | 9:59 amGoogle has just released version 6.602 of their Urchin Software product. Version 6.602 contains one major new feature, along with several small improvements and bug fixes. The major new feature in this version is multi-language capability. Now our friends from Germany, Spain, Mexico, Japan, and other regions can have localized instances of Urchin. Very cool Here is a quick overview of the features included in this release: Switch between supported languages (total of 10) Added SSL/TLS protocol support to External Authentication (LDAP) The Urchin “Home” page (sometimes called the… -
Google Analytics: Powerful, Flexible, and Intelligent
20 Oct 2009 | 11:48 amMarketers and analysts, are you ready for the latest version of Google Analytics!!! As announced today on the Google Analytics blog and at eMetrics, the Google Analytics team is rolling out a new version of GA (version 4) with exciting new capabilities, many more customization options, and the totally awesome and super powerful Intelligence feature. Over the next several days I’ll be posting specific posts about each of the new GA features, but for now here is a quick summary of what you’ll start seeing in your reports. Expanded goals Mobile reporting Advanced table filtering…
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Visual Revenue
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Tracking Products Viewed - Web Analytics
17 Nov 2009 | 9:22 am“I’m loving your book, it’s proving very helpful in getting me up to speed on YWA. I noticed this morning that on page 90 there *might* be a mistake in the code example.” - James Dutton. That’s a first, and not that I am surprised, but James found a mistake on page 90 in my Yahoo! Web Analytics Book – minor and repeated on the next page in correct form, BUT I still owe him a free Diet Coke in New York for pointing it out. Here is the section from the Book – I highlighted the error and added in the correct deployment syntax. Tracking Products Viewed I have been… -
Analytics guru …or just a Jerk!
7 Nov 2009 | 12:48 pmAs I walk cheerfully down 6th Avenue, on my way to the Yahoo! 18th street office this Saturday morning, I stop by a red light, well, first, because you are supposed to (I believe), but mostly because I am hand in hand with my two daughters. In this obviously selfish action by me, I slow down a chap behind me, who in all his wisdom, lets me know what a jerk I am! I’ll be honest with you – this is not the first time somebody on the streets of New York have let me know their feelings about my traffic maneuvering choices ;-) This got me thinking about how we choose to label each other, and… -
Expanding the Yahoo! Web Analytics Consultant Network
4 Nov 2009 | 6:00 pmNote: The following is a post by Charlie Holbech, who is a Sr. Yahoo! Web Analytics Manager out of Los Angeles. Charlie was the one running the Partners division (and half our revenue I might say) at IndexTools. As I am sure most of you recall we (Yahoo!) launched Yahoo! Web Analytics Consultant Network (YWACN) at the beginning of August 2009. Since then we have been literally inundated with applications (apply here) from all corners of the globe from smart, enthusiastic and extremely analytics savvy consulting firms. These companies excel in their various regions around the world and provide… -
Final: Microsite Analytics White Paper
9 Oct 2009 | 11:08 amLast week I posted a Microsite Analytics white paper preview note – and was happy to see a dozen something folks making the effort in going through the early version as I emailed it out. I would like to thank the following in particular: Mihaela Popa, Emer Kirrane, David Kopp and Rune Flint for their great input! I created a separate download page, so take it away guys - Microsite Analytics White Paper. Not convinced it’s worth your time; here’s the abstract and the introduction: Abstract Measuring and reporting on the impact of a Microsite without taking into consideration how it… -
Preview: Microsite Analytics White Paper
1 Oct 2009 | 8:26 amI am adding the finishing touch to my Microsite Analytics White Paper and I would love any feedback I can get. Should you have the time to flip through a twenty something pages draft (let’s call it v0.95), let me know, and I’ll send you a draft-copy to look at - especially if you are at an agency and report on the effectiveness of client Microsites. If you subscribe via my personal RSS feed, Email feed or Twitter feed for that matter – you should see a notice come out in the next coming weeks, in regards to the final Microsite Analytics White Paper. The white paper will be posted as…
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Think Like a User
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25 More Ways to Promote Your Website with YouTube Videos
Video is one of the fastest growing content formats on the internet. Your company can take advantage of this trend to promote your business and its products and services. Here's the second set of tips on how to provide market your company using video. Youtube is the second highest trafficked site ... -
World Usability Day 2009: Another Convert to User Centered Design!
Well my site visit to the Chiswick Fireplace Company is nearly over. It's been really enjoyable sharing some of these tips with the site owners, especially as they have become very receptive to the idea of the website being a partnership between the customers and the business. I'll leave the last word ... -
World Usability Day: Teaching User Profiling
The last part of the session has been spent thinking about user profiling. Once the site owners saw the potential beyond the online brochure, they identified 3 main customer types: The Homeowner The Interior Designer The Property Developer The idea of running through a full persona study seemed a bit daunting for the site ...
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Key Web Metrics & Web Analytics Blog
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Troubleshooting Website Traffic drop with Web Analytics
12 Nov 2009 | 8:37 pmWeb analyst often take emotionally driven decisions in their analysis and this can often lead to unwanted issues. Identifying the exact cause of web traffic drop should be done in a highly systematic way. In order to help you troubleshoot traffic and conversion drop I want to share outcome based analysis approach. Step#1. Analytics Intelligence (AI) Your first step is to prepare yourself for future incidence and web traffic/conversion related issues. Google Analytics recently launched automatic intelligence alert feature. Using statistical significance analysis, the analytics system… -
Web Analytics Dashboard for Executives & Senior Leadership
26 Oct 2009 | 11:05 amDashboard is one of the most important parts of web analytics reporting. It can provide a quick snapshot of your website performance. It can also be used to present your site performance to anyone in your organization. You can create dashboards using several third party solutions , or you can use out of the box solutions from analytics solution providers like Google, Omniture or Coremetrics. Honestly, none of these solutions can provide you web analytics dashboards for senior leadership or c-level executives. People in c-level groups do not have time to analyze data or interpret multiple… -
Ultimate Web Analytics Training Guide: From Click to Close
10 Oct 2009 | 3:15 pmHere is the most comprehensive list of all the top posts from my blog and other popular web analytics blogs on the internet. These are organized in order to give you a complete start to end training on how to perform web analysis like a pro on your website to improve conversion, reduce bounce rate and provide exceptional user experience. Enjoy ! Getting started 1. What is web analytics? 2. Benefits of web analytics for small business. 3. How to install free Google Analytics solution on your website in 60 seconds? 4. Why bounce rate is the most important metric ever? 5. Most basic metrics of… -
Top 3 Web Analytics & Web Data issues that impact Your Decisions
4 Oct 2009 | 2:44 pmWeb analytics is a great solution for website authors and web administrators to know how well their site is selling and how to optimize it for maximum outreach. However, measuring raw data using web analytics solutions is not free from error and issues. Think about it, when was the last time you were 100% satisfied with the results you got? There is always concern about the accuracy of data, reliability of the data collected and the everlasting first party/third party cookie argument. Lets discuss some of the most popular web analytics issues and how to tackle each one of them. 1. Data… -
Top 5 Reason Why Paid Analytics Solution Rocks
16 Sep 2009 | 10:04 amWatch this video to find out why paid/enterprise analytics solutions like Omniture or Coremetrics can help you take your web analysis and data driven decision making process to the next level.
