Web Analytics

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  • Measure What Matters Most: A Marketer’s Guide

    Google Analytics Blog
    Adam Singer
    6 Nov 2014 | 10:00 am
    It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse, alienating your customers?Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it's not always top of mind when building marketing campaigns.Today, we’re releasing Measure What Matters Most: A Marketer’s…
  • Analytics Tips: How to Manage 404s to Reduce Bounce Rates

    Zimana Web Analytics Blog
    pdebois
    17 Nov 2014 | 7:36 am
    404. The dreaded 3-digit number can mean more in analytics reporting than someone not seeing a missing page in a website. The appearance of a 404 error in a browser screen frequently can be a pain in the neck.  But its impact can diminish the effort in maintaining a coherent digital experience, costing visitors and conversions (purchases, downloads,
  • Be Thankful You Can Anticipate Customers’ Needs

    Webtrends Blog
    Bob Schnyder
    25 Nov 2014 | 9:43 am
    With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In today’s world, what you do, where you go, and how you do it online is being tracked. All this tracking provides marketers with a massive amount of data that can be used to improve customers’ online experience. Knowledge is power, and the more information you have…
  • IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics

    Web Analytics and Digital Marketing Blog by Sameer Khan
    Sameer
    20 Nov 2014 | 2:18 pm
    I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am  [ Read More ]
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
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    SemAngel

  • Analyze Product not just Marketing: VoC at X Change (Part 4)

    SEMangel
    22 Nov 2014 | 11:04 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. In the second I outlined a method for using VoC to understand customer journeys. For the third, I described how VoC can be a super-efficient way to test creative strategies before investing in an expensive A/B or MVT test. Here, I discuss why it might make sense for digital analytics folks to spend a little more time measuring product not just website and marketing. The overwhelming majority of use-cases…
  • Survey as a Testing Mechanism: VoC at X Change (Part 3)

    SEMangel
    21 Nov 2014 | 10:37 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. In the second I outlined a method for using VoC to understand customer journeys. Here's the third, showing how VoC can be a super-efficient way to test creative strategies before investing in an expensive A/B or MVT test. One of the really interesting discussions in the VoC Huddle that illustrates how flexible online surveys can be revolved around the use of online intercept surveys to test creative…
  • Ask Before, Ask During, Ask After : VoC at X Change (Part 2)

    SEMangel
    18 Nov 2014 | 10:20 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. Here's the second - outlining a method for using VoC to understand customer journeys. I really should devote a full post (or even a series) to the techniques we’ve been deploying around VoC to measure a broader spectrum of the customer journey. Here, I’m just going to try and sketch out a capsule summary of the overall approach we discussed at X Change. When we ask someone their opinion, we get a…
  • Voice of Customer and Product Focused Analytics: More Thoughts from X Change

    SEMangel
    15 Nov 2014 | 10:46 am
    No area of analytics is as underserved in the enterprise as Voice of Customer (VoC). Despite plenty of lip-service to caring about what the customer thinks, VoC  data tends to under-collected, under-processed, and under-distributed. It’s a shame, because VoC is powerful, easy to deploy, inexpensive and easy to understand. Yes, it’s true that most enterprises these days do collect basic information around satisfaction – especially NPS. But as I’ve written before, NPS is no more than scoreboard. It’s a reasonably interesting metric in terms of brand perception, but its information…
  • Data Democratization for the Elite: Thoughts from X Change

    SEMangel
    9 Nov 2014 | 9:04 pm
    When you look at the evolution of digital measurement in the enterprise and study organizations that have achieved a significant degree of maturity, you’ll notice that they come in two distinct flavors: the analytic and the informational. Analytic organizations have strong teams studying the data and driving testing, personalization and customer lifecycle strategies. Informational organizations have widespread, engaged usage of data across the organization with key stakeholders absorbing and using data intelligently to make decisions. It’s not impossible for an enterprise to be both…
 
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
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    Digital Marketing Blog by Adobe

  • Shhh…It’s a ‘Sneak Peek’ into the Next Generation of AEM

    Kim Morris
    26 Nov 2014 | 7:30 am
    Today, we’re sharing details on our December webinar, taking place Wednesday, Dec. 10, at 10am PT. And we think you’re in for a special treat, as our team of experts will offer an advance peek into the next generation of Adobe Experience Manager. This only happens once a year—so we encourage you to set aside some time to join us! We hope you’ll participate and add your perspective to the conversation. You can learn more and register here. We look forward to seeing and hearing from you in a few weeks’ time. The post Shhh…It’s a ‘Sneak Peek’ into the Next Generation of AEM…
  • Did you miss Google’s In-Depth Article Feature?

    Brian Watson
    26 Nov 2014 | 1:00 am
    In the last year, Google has quietly released a new feature: its “In-Depth Article” feature. And, if you learn to hack this one, your company’s content will inevitably create for itself a reputation of authority and credibility as well as a special place on Google’s first SERP pages. But, let’s back up a little and get some background information on this powerful new SEO tool. Created by Pandu Nayak, Panda was the precursor to Google’s new in-depth algorithm. It focused on three aspects that Google believed would make for an enhanced searcher experience.
  • ‘Tis the Season—for Mobile Conversion

    Kevin Lindsay
    25 Nov 2014 | 11:33 pm
    I just got my new iPhone 6, and have spent the last few days loading it up with apps and getting it set up exactly right. Now I’m ready—as are millions of consumers—for you, retailers, to convert me. I’m ready for some serious holiday shopping, all with at least some level of mobile engagement or conversion. ‘Tis the season for mobile conversion and, this year, I’m 100 percent committed to experiencing both sides of the experience first-hand. On one side (arguably, my more comfortable side), I’ll be Kevin the digital marketer working with the Adobe Target team planning,…
  • 3 Ways Digital Is Shifting How Brands Need to Engage with Employees

    Loni Stark
    25 Nov 2014 | 11:12 pm
    Unidirectional and top down models for customer and employee engagement are not working. Digital has upended the way companies must engage with customers. Customers, who in the past were passive receivers of commercials and jingles, are now active participants in conversations that hold brands accountable to being authentic and share their best and worst customer experiences. This shift does not stop with the customer. Now companies must also provide employees with ways to share knowledge and support the type of immersive interactions they want to bring customers. In my last post, we…
  • Loyalty: The Final Stage of the User’s Journey

    Jeff Fuhriman
    25 Nov 2014 | 2:05 am
    This is my final post in a series looking at digital marketing through the lens of the hero’s journey, or monomyth—a universal narrative pattern in which the hero leaves an ordinary life behind and ventures into the extraordinary to overcome obstacles and win a victory. Read on to learn how your user journeys can mimic the great epics of literature and film. The Never-Ending User Journey Unlike the hero’s journey, the user’s journey never comes to an end. After the user has heard and followed your brand’s call to adventure, and successfully overcome any obstacles on the path to…
 
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    web analytics - Google News

  • Competitive Advantages With Engagement Analytics - Marketing Land

    26 Nov 2014 | 7:49 am
    Marketing LandCompetitive Advantages With Engagement AnalyticsMarketing LandFor companies looking to be successful using this new mindset, standard web analytics programs deliver very little value and could be classified as simply dead. Ever since the origin of web servers that delivered our websites, web analytics has
  • Google launches Play and Analytics in Cuba following Eric Schmidt's call to ... - The Next Web

    26 Nov 2014 | 6:11 am
    VentureBeatGoogle launches Play and Analytics in Cuba following Eric Schmidt's call to The Next WebFollowing on from the recent release of its Chrome browser in Cuba, Google is expanding its product offerings in the Communist state. The company is launching Google Play and Google Analytics in the country today. As the United States' long-standing ...Google Play and Analytics comes to the island of the disconnectedVentureBeatall 5 news articles »
  • Twitter experimenting with in-tweet analytics - The Next Web

    25 Nov 2014 | 8:07 pm
    Business TodayTwitter experimenting with in-tweet analyticsThe Next WebTwitter is now testing showing analytics directly inside your tweets, so you can find out if you're doing any good. First spotted by The Verge, those included in the experiment see a 'view analytics details' button inside tweets on the mobile app. When Experimental mobile tools will tell you if your tweets are actually any goodShiny Shinyall 9 news articles »
  • Confessions of a binge watcher - U-T San Diego

    25 Nov 2014 | 7:30 pm
    U-T San DiegoConfessions of a binge watcherU-T San DiegoThe Internet analytics company comScore said 196.5 million Americans — close to two-thirds of the nation's population — watched online video content in August. People viewed everything from news on CNN to movies on Hulu to “Brown Bag Wine Tasting ...
  • Alexa Competitor SimilarWeb Raises $15M To Expand Into Mobile Analytics ... - TechCrunch

    25 Nov 2014 | 7:24 am
    TechCrunchAlexa Competitor SimilarWeb Raises $15M To Expand Into Mobile Analytics TechCrunchEarlier this year, SimilarWeb expanded to measure mobile web data for the U.S. and U.K., and then moved into app store analytics this September, providing data about top keywords, how users are navigating the app store, how people find apps and more.
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    Google Analytics Blog

  • Google Analytics Demos & Tools

    Adam Singer
    20 Nov 2014 | 9:00 am
    As a member of the Google Analytics Developer Relations team, I often hear from our community that they want to do more with GA but don't always know how. They know the basics but want to see full examples and demos that show how things should be built.Well, we've been listening, and today I'm proud to announce the launch Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often.The site aims to make experienced developers more productive (we use it internally all the time) and to show new users what's…
  • Get a deeper view of your iOS app installs

    Adam Singer
    13 Nov 2014 | 8:44 am
    If you use AdMob or other mobile ad networks to drive installs of iOS apps, here's some good news: iOS install tracking is coming as a Public Beta in a few weeks to all Google Analytics accounts. This detailed view of iOS install campaigns will be available right in your Google Analytics interface.Optimize your iOS install marketing programsInstall metrics are a useful way to measure your marketing campaign performance. However, not all marketing efforts create the same volume and quality of users. With these new reports, you'll see how one source performs compared to another, so you can…
  • Introducing Mobile App Analytics Fundamentals on Analytics Academy

    Adam Singer
    12 Nov 2014 | 11:00 am
    So you’ve built an app? Awesome! But how are you tracking success? Does anyone know about your app? Do you have a good monetization plan?  Today we’re excited to officially announce our newest Analytics Academy course, Mobile App Analytics Fundamentals, designed to help you answer these questions and more. Whether you’re an app developer or an experienced marketer in the mobile app space, knowing the fundamentals of mobile app measurement can help you improve your app marketing and monetization efforts.In this course, you’ll learn how to identify your most valuable users,…
  • Measure What Matters Most: A Marketer’s Guide

    Adam Singer
    6 Nov 2014 | 10:00 am
    It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse, alienating your customers?Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it's not always top of mind when building marketing campaigns.Today, we’re releasing Measure What Matters Most: A Marketer’s…
  • Brian Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced Ecommerce

    Adam Singer
    5 Nov 2014 | 6:40 am
    "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!"-- Danny Gavin, VP and Director of Marketing at Brian Gavin DiamondsOur Enhanced Ecommerce features in Google Analytics are officially out of beta today, complete with brand new tools like Product Attribution. Combined with our new Shopping Campaigns report, Google Analytics provides our retail clients with an integrated view of their customers. As part of…
 
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    Web Analytics World: Online Marketing & Analytics

  • Starting your SharePoint Analytics Journey

    Marlee Long
    25 Nov 2014 | 2:00 am
    Take your SharePoint productivity to the next level with analytics. By understanding which reports are available and how to use them properly, your SharePoint stakeholders can guide, track and analyze usage effectively. The long term benefit of utilizing analytics is necessary for the amount of  guessing games around what may be happening in your SharePoint […] Related posts: A Surge in Portal User Adoption – Get the Intranet Buzzing Validating an Analytics Start-up with Analytics (Part II) Hiring for Digital Analytics – Part II
  • Quality Time for the CMO

    Ralf Haberich
    18 Nov 2014 | 2:00 am
    Do you have children? If so, you know what quality time in general means: although you have a stressful job, some overnight-stays in hotels in foreign cities or night shifts in your office you still can have the best moments for and with your children. Even though you are home less often. Meaning: the less […] Related posts: Web Analytics Managers turning into Creative Directors Dear Mr. CMO, do you need a Marketing Suite?
  • Crafting an Analytics Report for your Sales Team

    Mark Hansen
    11 Nov 2014 | 2:00 am
    The most important aspect of web analytics is being able to utilize the information you collect to create strategic and actionable next steps for your company. As your firm’s analytics expert, the best way you can help do that is by creating specific reports for the various departments throughout your organization that focus on their […] Related posts: How to report Organic Keywords Performance in the world of ‘Not Provided’ Analyzing the Analytics It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • Linear Programming using Excel’s ‘Solver’ add-in

    David Fothergill
    4 Nov 2014 | 2:21 am
    In marketing optimisation you are constantly tasked with making the right decision based on a number of known or projected factors, with the end result along the lines of maximising return or total revenue. The process of thought which you will go through (either knowingly or not) is a ‘what-if?’ analysis – weighing up the […] Related posts: Using Ngrams to Analyse Keyword Performance The True Cost of a Digital Marketing Intern
  • Tracking Social Stats made easy with Google Analytics

    Fiona Roddis
    28 Oct 2014 | 3:00 am
    Our Web Analytics World bloggers are sector specialists so it’s important that we keep everyone up to date with how their posts are performing. To do this we’ve created a couple of Excel workbooks to track activity, both on the blog post in terms of views and on social media shares. After April Wilson’s post […] Related posts: View-Through Conversion Tracking in Google Analytics Tracking Ad Testing in Google AdWords How to do a Content Marketing Analysis using Google Analytics
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    Analytics Platform - Piwik

  • How to verify signatures for Piwik release packages

    Piwik Core Team
    18 Nov 2014 | 9:20 pm
    We are proud to announce that Piwik project now cryptographically signs the Piwik releases using PGP following requests from several community members. In this post we will explain how you can verify the signatures of the Piwik release you downloaded, with instructions for Windows, Mac OS X and Linux. What is a signature and why should I check it? How do you know that the Piwik platform you have is really the one we made? Some software sites list sha1 hashes alongside the software on their website, so users can verify that they downloaded the file without any errors. These…
  • How to write unit tests for your plugin – Introducing the Piwik Platform

    Thomas Steur
    16 Nov 2014 | 10:39 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to verify user permissions). This time you’ll learn how to write unit tests in Piwik. For this tutorial you will need to have basic knowledge of PHP, PHPUnit and the Piwik platform. When is a test a unit test? There are many different opinions on this and it can be sometimes hard to decide. At Piwik we consider a test as a unit test if only a single method or class is being tested and if a test does not have a dependency to the filesystem, web, config, database…
  • How to verify user permissions – Introducing the Piwik Platform

    Thomas Steur
    9 Nov 2014 | 2:13 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to make your plugin multilingual). This time you’ll learn how to verify user permissions. For this tutorial you will need to have basic knowledge of PHP and the Piwik platform. When should a plugin verify permissions? Usually you want to do this before executing any action – such as deleting or fetching data – and before rendering any sensitive information that should not be accessible by everyone. For instance in an API method or Controller action.
  • French CNIL recommends Piwik: the only analytics tool that does not require Cookie Consent

    Matthieu Aubry
    28 Oct 2014 | 8:25 pm
    There has been recent and important changes in France regarding data privacy and the use of cookies. This blog post will introduce you to these changes and explain how you make your website compliant. Cookie Consent in the data freedom law Since the adoption of the EU Directive 2009/136/EC “Telecom Package”, Internet users must be informed and provide their prior consent to the storage of cookies on their computer. The use of cookies for advertising, analytics and social share buttons require the user’s consent: It is necessary to inform users of the presence, purpose and…
  • How to make your plugin multilingual – Introducing the Piwik Platform

    Thomas Steur
    28 Oct 2014 | 4:02 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was Generating test data – Introducing the Piwik Platform). This time you’ll learn how to equip your plugin with translations. Users of your plugin will be very thankful that they can use and translate the plugin in their language! Getting started In this post, we assume that you have already set up your development environment and created a plugin. If not, visit the Piwik Developer Zone where you’ll find the tutorial Setting up Piwik and other Guides that help…
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    Webmetricsguru INC - Marshall Sponder

  • Social Data Innovation Summit – Miami – November 6th Talk on Research at the Metropolitan Museum of Art

    Marshall Sponder
    16 Nov 2014 | 6:17 pm
    So busy that I posted this presentation and video everywhere else but here.    Well, mean to correct that issue now. Also, note that the presentation (which isn’t shown in the video) is on Slideshare (below).   Merging Geo Social Data & web analytics at the Metropolitan Museum of ART from Marshall Sponder
  • WebMetricsGuru Updates – September 9th, 2014 – Web Journal

    Marshall Sponder
    8 Sep 2014 | 11:57 pm
    Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
  • Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

    Marshall Sponder
    3 Jun 2014 | 3:18 pm
    Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail MarketingWe need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com Now you know why I am not writing here as much – so…
  • Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

    Marshall Sponder
    14 May 2014 | 1:18 am
    Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with. Social Media isn’t just a communications model, it’s also a business model Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their…
 
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • Extracting Schema & Metadata With Google Tag Manager

    Sayf Sharif
    24 Nov 2014 | 10:07 am
    If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about your page or extra information that gives context to the page. Ultimately we want to bring these additional dimensions about your content into Google Analytics to help with your analysis. One way to do this is by leveraging…
  • Easy Upload for Google Tag Manager’s Lookup Table Version 2

    Jon Meck
    20 Nov 2014 | 5:06 am
    In October 2014, the Google Tag Manager team announced a new version of their popular tool, complete with easier workflows, a brighter design, and many other wonderful features. Most things work in a familiar fashion, with a few name changes. Macros are now called Variables, and the Lookup Table Variable works exactly as we would expect it to. Sadly, there is still no support for CSV upload, so there still exists a need for a tool that people can use to quickly copy and paste from Excel or Google Drive. I created a clunky workaround for Version 1, and at the request of many, I’ve now…
  • 4 AdWords Geo-Targeting Tactics to Optimize Across Multiple Locations

    Stephen Kapusta
    14 Nov 2014 | 5:51 am
    Tell me if this scenario sounds familiar. You want to build Google AdWords campaigns focused on your core audience and their associated geographic location. ROAS is of high importance and you want to focus on conversion optimization as a result. You also know that Google AdWords plays a large role in generating demand for your products, so brand awareness and overall ad reach are both important to you as well. Expectations are high. You’re feeling overwhelmed. You’re not sure where to start. Relax. Take a deep breath. You’re not the only one. Plus, you’ve come to the…
  • Reminder: Include Macro Goals in Your Social Strategy

    Chris Vella
    12 Nov 2014 | 8:06 am
    The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant to all marketers. Every business should have a macro goal established for its website. This goal should be your primary business objective, such as generating revenue or sales leads. It’s what affects the bottom line of your company. Social media strategists usually focus…
  • Form Engagement Tracking with Google Tag Manager

    Jim Gianoglio
    10 Nov 2014 | 6:50 am
    Do you know how people are completing forms on your site? Are there certain fields that get skipped frequently or that cause users to drop off? Almost two years ago, I wrote a post showing how to use a simple script to track form abandonment in Google Analytics with event tracking. I’ve gotten a lot of great user feedback (and requests) about that script, and wanted to share an updated version that is a little more elegant. This new version more effectively handles fields that are completed or skipped. I’ve also modified this script and included instructions for how to add it to…
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    All Web Analytics Demystified Blogs

  • A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?

    17 Nov 2014 | 3:52 pm
    Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write about how cookies are used by web analytics tools to identify visitors to your site, and I’ll get to that shortly. But a few readers reached out to me and asked why I hadn’t mentioned web storage, so I wanted to mention it briefly before moving on. Web storage is a feature built into modern browsers that allows a developer to store information in the browser about the site and the user, without using a cookie. This storage can be persistent…
  • Five Proven Tips for Managing Analysts Like a Pro

    17 Nov 2014 | 9:18 am
    In the analytics industry, it is common to progress through the ‘ranks’ from analyst to managing a team. Unfortunately, many companies do not provide much in the way of support or management training, to help these new managers learn how to effectively work with their team. Improving your people management skills is no small task. It takes years, and you are never “done.” Here are just a few small tips, picked up over the years from some of my own managers: 1. Be a leader, not a boss. If you didn’t have the official title, would your team still come to your for assistance or…
  • A Primer on Cookies in Web Analytics

    10 Nov 2014 | 11:36 am
    Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). The main reason is that I’m a total nerd (just ask my wife), but in a way that is different from most analytics professionals. I don’t spend all day in the data – I spend all data writing code. And it’s often hard to translate code into entertaining blog posts, especially for the folks that tend to spend a lot of time reading what my partners have to say. But I recently came upon a fairly broad topic that I think will lend itself to a nice…
  • Excel Dropdowns Done Right

    5 Nov 2014 | 7:22 am
    Do you used in-cell dropdowns in your spreadsheets? I used them all the time. It’s both an ease-of-use and a data quality maneuver: clicking a dropdown is faster than typing a value, and it’s really hard to mis-type a value when you’re not actually typing! I use in-cell dropdowns a lot when I’m making a list of things and I want to classify the values in the list. For instance: Prioritizing the items: high / medium / low Assigning a person (submitter or owner of a task, for instance, if that’s a finite list) Assigning a status: open / in work / completed / on hold / cancelled…
  • The Downfall of Tesco and the Omniscience of Analytics

    29 Oct 2014 | 9:07 am
    Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how a darling of the “analytics as a competitive advantage” stories, British retailer Tesco, failed so spectacularly – despite a wealth of data and customer insight. I make no claims to a completely unbiased opinion (I am, after all, in the analytic space.) However, from my vantage point, the true warning of Tesco lies in the unrealistic expectation (or, dare I say, hype) that ‘big…
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    Webtrends Blog

  • Be Thankful You Can Anticipate Customers’ Needs

    Bob Schnyder
    25 Nov 2014 | 9:43 am
    With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In today’s world, what you do, where you go, and how you do it online is being tracked. All this tracking provides marketers with a massive amount of data that can be used to improve customers’ online experience. Knowledge is power, and the more information you have…
  • The evolution of data is making waves in the C-suite

    Joe Davis
    20 Nov 2014 | 9:00 am
    At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business – a topic I explore in detail in an Entrepreneur article just published. This evolution in digital marketing has given rise to new executive roles that are expected to harness and capitalize on the explosion of data in the marketplace.
  • Banking on omni-channel intelligence

    Max Spector
    19 Nov 2014 | 8:19 am
    Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and operational excellence all underscored the fact that omni-channel customer experiences are moving from a competitive advantage to a requirement. Omni-channel in this context refers to the consistent delivery of…
  • Mobile Innovation in the Travel Industry

    Steve Earl
    18 Nov 2014 | 10:44 am
    It’s not too surprising, but the innovation that is happening in the travel industry is on mobile. The PhoCusWright conference in Los Angeles this week showcased some of the leading technology innovators in travel and the creative solutions that are being developed to make travel easier. The predominant platform for these innovations is mobile. The mobile revolution has been coming for years and we have been in the “year of mobile” for seemingly five years now. We’ve all seen the hockey stick graphs to support this position. The travel industry is certainly a leader in this race and…
  • Contextual Personalization is all in the mind

    John Fleming
    11 Nov 2014 | 9:00 am
    A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ about how we are communicated with. A simple example would be a Christmas letter. We all get ones that say the same thing to everybody (if you are younger than 30, ask your parents). The letter tells us how everything in the sender’s life is…
 
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • Bots And Spiders Causing Unusual Spikes in Analytics Traffic

    Team Marketing
    17 Nov 2014 | 1:00 am
    Google Analytics’ Bot & Spider Filtering Google Analytics recently released a feature called “Bot and Spider Filtering”. You might have read about it already but haven’t had a chance to implement it or process how it might affect your organization or even your effectiveness as a digital analyst. E-Nor recommends turning on Google Analytics’ Bot & Spider Filter as a best practice for all Google Analytics accounts (except for raw data Views – which we’ll explain at the end of the post).* As an added bonus, it is super easy to do! What is Bot & Spider…
  • [Video] 4 Solutions To Sampled Data in Google Analytics

    Farid Alhadi
    7 Nov 2014 | 11:19 am
    This is the video to our sampled data post for those of you who prefer visual over reading! For sites with heavy traffic, Google Analytics might sampled your data, which may make it hard to gain insights (the data might even become unusable). Don’t worry though, there are plenty of other options to work around that challenge. The video explains a couple. Do you have any solutions? Tell us in the comments.
  • E-Nor Analytics Trainer and Coach named Adjunct Instructor at NYU

    Team Marketing
    30 Oct 2014 | 2:19 pm
    Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, participants submitted development plans that outlined real-world optimization opportunities and performance targets. “The course was designed to focus on analytics for conversion…
  • Google Analytics Maintains Lead with Fortune 500 in 2014

    Team Marketing
    29 Oct 2014 | 10:38 am
    See last year’s (2013) Fortune 500 Adoption. Google Analytics – Still the One It’s that time of the year. We’re taking a look at Analytics use among the Fortune 500. Once again, all you see is orange. Google Analytics is the leader – a whopping 67% of the Fortune 500 websites are using GA and/or a combination of GA and other web analytics tools. Key Highlights: Orange is still the new black. In 2014, 6% increase in the use of GA from 2013. Not a bad year for Adobe. 3.9% growth in the use of Adobe Analytics (Omniture/SiteCatalyst) with a 26.4% usage among the Fortune…
  • Evolve Google Analytics Conference Was Awesome

    Team Marketing
    21 Oct 2014 | 5:02 pm
    We’re so proud of the success of our first Evolve with Google Analytics Conference. Special thanks to Rising Media for partnering with us on it. It was the meeting of the minds of the foremost thought leaders in the industry. Everyone was super-engaged, shared great tips and strategies, and had a lot of fun! Can’t wait till next time. Here are some highlights. How to Eliminate sampling in GA? Make awesome dashboards? Check out the session #evolveGA #emetrics 3:30 – Harborview 3 — Analytics Canvas (@analyticscanvas) October 6, 2014   Here is #Evolve_GA conference chair…
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics

    Sameer
    20 Nov 2014 | 2:18 pm
    I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am  [ Read More ]
  • 5 Popular Things Successful People Don’t do each Morning

    Sameer
    19 Nov 2014 | 9:31 am
    What do you do when you wake up in the morning defines your entire day. Econsultancy (leading research firm), reports 84% of smart phone users check their smartphones as soon as they wake up. No wonder why Apply has launched their Health app in IOS 8 which when paired with other apps also tracks sleep  [ Read More ]
  • 7 Habits of Highly Effective Digital Marketers

    Sameer
    13 Oct 2014 | 12:36 am
    Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is to provide a solid foundation  [ Read More ]
  • Understand Your Customers with Customer Analytics [Video + Slides]

    Sameer
    21 Sep 2014 | 10:00 pm
    The biggest challenge marketers face today is they fail to get a 360 view of their customers before marketing to them. Most marketers may develop the customer persona with basic information, including demographics and like/dislikes. Some may go beyond and try to map the digital channel usage of their customers. Marketing channels, demographics and interests  [ Read More ]
  • Solving Digital Conversion Struggles using Lifecycle Analytics

    Sameer
    23 Jul 2014 | 11:01 pm
    Last time I wrote a post about the customer lifecycle my intention was to bring forth the idea of mapping customer’s journey in the digital purchase process. In this post, I would like to continue the conversation further building on the idea of the customer lifecycle analysis and how it can be made actionable. We  [ Read More ]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Don Draper Shows Us How to Develop a Unique Selling Proposition

    Stephen Da Cambra
    17 Nov 2014 | 2:10 pm
    The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP). Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your…
  • Holiday Shopping in Numbers- Statistics and Trends

    khalid
    4 Nov 2014 | 6:50 am
    The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US. If you’re just as curious as we are, do check out our infographic,…
  • How Triggers Add Focus to Your AB Testing

    Stephen Da Cambra
    4 Nov 2014 | 3:29 am
    In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different. If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision. They have no trigger to buy. Understanding that simple fact can bring time-saving focus to your AB testing program. If you follow conventional testing wisdom, you will maintain an ongoing program of testing every element of your landing pages, email messages, product pages, etc., to find what improves conversion rates and what doesn’t. But the…
  • The Rut That Ruins Your Conversion Rates

    Stephen Da Cambra
    20 Oct 2014 | 2:48 pm
    How can your conversion optimization be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle customers can be and how constantly digital marketing evolves. Yet we continue to pour more resources into finding set-play solutions to most of our digital marketing hurdles. While we are convinced of the efficacy of being constantly aware and reactive to…
  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Stephen Da Cambra
    6 Oct 2014 | 11:29 am
    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well. Landing Pages & Email Messages: They are two separate channels with significant differences, from…
 
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    Zimana Web Analytics Blog

  • How To Use The Google Analytics Bot Filter to Improve Your Site Traffic

    pdebois
    25 Nov 2014 | 11:26 am
    I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is one step in having cleaner data and a clean look
  • Infographic: Social Media Stats via Digital Insights

    pdebois
    24 Nov 2014 | 10:02 am
    Need a recap of social media stats? This infographic from Digital Insights outlines the statistics for Vine, Instagram, Twitter, Facebook, Google Plus, Pinterest, and Linked In among others. Among the most interesting factoids is that YouTube receives 80% of its users outside the United States.  Thought 2014 is closing down, take a look at this stats to
  • Social Media Advertising: Does It Influence Consumers? (feat. @Avinash Kaushik and Wall Street Journal)

    pdebois
    19 Nov 2014 | 6:22 am
    Earlier this year, Avinash Kaushik, a very highly respected analytics expert, offered his thoughts on the influence of social media advertising on consumer purchase decisions.  He highlighted a Gallup poll in a recent Wall Street Journal article which stated that despite business interest in social media, many consumers are not influenced by social media advertising.
  • Business Intelligence Lessons from Yahoo! (Meyer’s decision on working from home) – #video from @AllAnalytics

    pdebois
    18 Nov 2014 | 6:00 am
    Working remote can be a challenge, but more and more companies are finding success with it. 37 Signals, the firm that created Basecamp, has its workers mostly remote, with a central core workforce in its Chicago headquarters. Marissa Meyer, Yahoo’s CEO, chose a different route.  She mandated more employees to work at its main headquarters.
  • Analytics Tips: How to Manage 404s to Reduce Bounce Rates

    pdebois
    17 Nov 2014 | 7:36 am
    404. The dreaded 3-digit number can mean more in analytics reporting than someone not seeing a missing page in a website. The appearance of a 404 error in a browser screen frequently can be a pain in the neck.  But its impact can diminish the effort in maintaining a coherent digital experience, costing visitors and conversions (purchases, downloads,
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Why Cloud Computing Makes So Much Sense for Small Businesses

    Damian Davila
    25 Nov 2014 | 7:42 pm
    Before the Internet, everything was legacy hardware and software. You turned your work on and off and it only came with you if you brought it. Most of the time, that wasn’t possible, being that it was confined on a heavy desktop computer. After the Internet, everything can stream, from music to video, to documents and accounting spreadsheets. Cloud computing is nearly a $20 billion industry today. It’s a game-changer. So, why does it make sense for small businesses? It’s packed with advantages. It works smarter, faster and is the smarter investment. The Cloud Advantage Non-cloud systems…
  • Making the Next Big Idea Fly

    Damian Davila
    21 Nov 2014 | 5:51 pm
    You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent Don’t make the mistake of letting anyone steal your idea. Whether you have colleagues that are not on the up and up or great minds think alike, there is liable to be someone out there who…
  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
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    Cision

  • Suze Orman to Exit CNBC in 2015

    Cision Staff
    26 Nov 2014 | 11:44 am
    In March 2015, host Suze Orman will exit CNBC Cable Network to host weekday syndicated program Suze Orman’s Money Wars that has yet to have an official launch date. Orman’s CNBC departures comes after a fourteen year run on the network. Money Wars will be produced by Telepictures. Follow CNBC Cable Network on Twitter for the […]
  • Jay Scott Smith Joins Asbury Park Press

    Cision Staff
    26 Nov 2014 | 11:28 am
    Asbury Park Press recently announced Jay Scott Smith is joining the paper as a reporter covering western Monmouth County. He was previously a writer with MLive Media Group. Follow Asbury Park Press on Twitter for the latest in Monmouth and Ocean counties at the Jersey Shore.
  • Philip Brasher Exits Roll Call for Agri-Pulse

    Cision Staff
    26 Nov 2014 | 10:44 am
    Agri-Pulse recently announced Philip Brasher has joined as senior editor this month. Brasher most recently worked at Roll Call and served as editor of the executive briefing on agriculture and food since January 2012. He previously served as a correspondent for Gannett’s Washington bureau, where he reported for the Des Moines Register. Follow Agri-Pulse on Twitter.
  • Leadership Shift at BBC America

    Cision Staff
    26 Nov 2014 | 10:40 am
    Sarah Barnett has been named the new president and general manager for BBC America. She most recently spent ten years with SundanceTV, and will continue to serve as its president and general manager until a replacement is found. Barnett replaces Perry Simon at BBC America, who will move on to an exclusive production deal with […]
  • TechCrunch Radio Debuts

    Cision Staff
    26 Nov 2014 | 10:39 am
    TechCrunch Radio premiered this week on Sirius XM’s Indie channel, also available online and via Sirius XM’s Internet Radio App. Hosted by TechCrunch East Coast editor John Biggs and TechCrunch reporter Jordan Crook, the hour long show offers tech news and information on new products, both from start-ups and established companies. The program airs Tuesdays at 6 […]
 
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    Brooks Bell » Blog

  • 5 Must-Read Optimization Posts for the Week of November 17

    David DeFranza
    21 Nov 2014 | 9:03 am
    Technology has allowed marketers to engage with and manage the customer journey in new and unique ways. This expanded control over the purchase process should be empowering, but many CMOs report feeling overwhelmed. By focusing on the moment of engagement, however, it’s possible to manage the expanding set of possibilities and create targeted, effective strategies. Read the rest: CMOs must capitalize on digital moments of engagement. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Entrepreneur: The…
  • What Testing Program Structure is Right for You?

    David DeFranza
    20 Nov 2014 | 10:23 am
    Usually, a team or individual starts testing—either because it’s recognized as an opportunity at the tactical level or because it’s mandated by management—and the program evolves organically as resources, scope, and impact expand. Sometimes, this process leads to a fit that’s natural for the program and business as a whole. More common, however, the testing program struggles to maintain efficiency and inclusivity while trying to find a place between other teams. And even if it’s easy to spot the problems within your own program’s structure, it can be hard to imagine a different…
  • Careers in Testing and Optimization: November 17, 2014

    Kelly Reiser
    17 Nov 2014 | 9:50 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Manager of Site Testing and Optimization L.L. Bean Ecommerce Site Testing Sr. Analyst L.L. Bean Analyst, eCommerce Royal Caribbean Cruises, Ltd. Marketing Campaigns Analyst Verizon Digital Marketing Specialist Sleep Number Senior Data…
  • 5 Must-Read Optimization Posts for the Week of November 10

    David DeFranza
    14 Nov 2014 | 8:29 am
    Retailers acquire a lot of new customers during the holiday shopping season—and many, unfortunately, will never return. With a smart plan for nurturing these relationships into the New Year, however, it’s possible to turn one-time gift shoppers into loyal customers. Read the rest: Turn your holiday shoppers into long-term customers. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: ClickZ: When it comes to data, go smart before you go big. There’s a lot of hype around Big Data, but the most…
  • Careers in Testing & Optimization: November 10, 2014

    Kelly Reiser
    10 Nov 2014 | 12:13 pm
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Director, eCommerce O&M Hilton Worldwide UX Optimization Analyst Rocket Lawyer Director of Marketing Analytics and Strategy Blinds.com Marketing Analyst – Marketing Effectiveness Vail Resorts Multivariate Testing Manager Carnival…
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    OnlineMetrics

  • #GAtips: Enhance Your Data Accuracy Within Seconds

    Paul Koks
    3 Nov 2014 | 12:00 am
    High sampling levels in Google Analytics and low confidence levels in A/B testing. Your optimization efforts are doomed to fail if you don’t educate yourself and avoid these cases. It’s nice if your reports load quickly, but what if this means your data isn’t reliable anymore? This article is aimed to help you with sampling in Google Analytics. Here is an example of how sampling looks like in GA: In the example above, results are based on only 22% of the total sessions. Well, I don’t like to draw conclusions on this data. What about you? A simple, but for a lot of…
  • Six Smart Ways to Influence Your HiPPO

    Paul Koks
    20 Oct 2014 | 12:00 am
    Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to deal with them at least one time in their carreer. In this context I like to introduce the word “HiPPO”; in our web analytics language it stands for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”. You know what I am talking about?! ;-) What you can do about it? A lot actually! Just read on to discover how to positively influence YOUR HiPPO.
  • #GAtips: Forget Keywords, Focus on Landing Pages

    Paul Koks
    9 Oct 2014 | 12:00 am
    The title might be a bit misleading, so I will make things clear right from the start. I refer to organic search keywords here. Until today I still encounter a lot of companies who try to optimize on “what is left” after Google took our keywords away. Just don’t do this. You won’t find results that are trustworthy enough. Happily there is more! Tip 5: Forget Keywords, Focus on Landing Pages Let’s take a look at my own keyword data: In 97% of the cases there is no keyword data left. Another thing, take a broad keyword, story telling approach for each of your…
  • Top 10 Things to Know About Google Analytics View Filters

    Paul Koks
    6 Oct 2014 | 12:00 am
    Google Analytics view filters are extremely useful for data segmentation purposes. However, one mistake and you could mess up all your data. It’s easy to find examples of filters that might come in handy. Before you start to apply them in your Google Analytics account, I strongly recommend to learn more about the exact working. In this post I help you to understand segmentation and the working of filters so that you can better decide when and how to apply filters. Different Ways to Segment Data First I like to show you the four most common ways to segment data in Google Analytics.
  • #GAtips: How to Effectively Set Up Segments

    Paul Koks
    2 Oct 2014 | 12:00 am
    Google Analytics offers different ways to segment your data. The two most common methods are filters and segments. Filters do affect the data being stored in your data views, segments don’t. It’s important to understand the difference between filters and segments. Tip 4: How to Effectively Set Up Segments. It might not sound like a big deal to you, but if you manage lots of accounts and data views things can get very messy. I will show you how to deal with segments. Google Analytics offers you two options when setting up and saving new segments. 1. Set Up Segments in Admin…
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    Digital Analytics Blog - AT Internet

  • Fight shopping cart abandonment with 14 digital analytics-inspired tips

    Ashley Kibler
    4 Nov 2014 | 12:20 am
    Today, we’re going to tell you a story straight out of Hollywood: “In a world where e-commerce spending continues to grow, and online shopping knows no limits… … conversion rates everywhere are facing a threat… … cart abandonment. Now, a hero will step forward and illuminate the path to maintaining strong conversion funnels when it matters most.” In the opening scene, we see a sprawling, golden e-commerce landscape where online spending is intensifying and worldwide B2C e-commerce is expected to grow 20.1% this year to reach a colossal $1.5 trillion. Zooming in on Europe, online…
  • [Infographic] France vs. Germany: Web Analysts – the match

    Aurélie Bonneville
    22 Oct 2014 | 12:33 am
    This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools. The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!     The post [Infographic] France vs. Germany: Web Analysts – the match appeared first on Digital Analytics Blog - AT Internet.
  • “With multichannel, it’s a true challenge to master all Web Analytics functionalities” – Interview with Kamel Boudjema, EBP Informatique

    Bernard Segarra
    14 Oct 2014 | 1:14 am
    Over the past 10 years, Kamel Boudjema has advanced in the world of the web. A specialist in SEO, website creation and web analytics, he’s been responsible for driving software publisher EBP’s digital strategy since 2007. Here Kamel talks to us about his background, his experience as a webmarketer, and the major trends he sees in the digital analytics sector. Read on for the interview. What have been the decisive factors along your career path? First and foremost, I would cite one of my high school teachers who passed on his passion for this profession. Then I would cite the Sunday night…
  • In dashboard creation, the most neglected factor is…

    Benoit Arson
    30 Sep 2014 | 5:08 am
    Pull up one of your dashboards and take a look. It most likely displays your company logo, the perimeter and period of analysis, various KPIs and assorted graphics. In many dashboards – and maybe also in yours, the one you’ve created for your company – there’s a blank space. Enough space to add a few notes, and leave recipients the freedom to add their own annotations. Or maybe it’s a bordered box aptly entitled “Comments”, clearly indicating that this empty space is destined for remarks on company results. Or maybe, you or one of your colleagues has added notes on the KPI…
  • Infographic: Search Engine Barometer – August 2014

    Sylvie Gueras
    25 Sep 2014 | 12:30 am
    What follows is the search engine barometer for August 2014. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines.       The post Infographic: Search Engine Barometer – August 2014 appeared first on Digital Analytics Blog - AT Internet.
 
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    analytics for fun

  • Drawbacks of Using Time Metrics to Measure Blogs

    Marco Pasin
    23 Nov 2014 | 3:41 pm
    When it comes to blogging, we all know that CONTENT is king. We also understand that SOCIAL interactions and readers ENGAGEMENT play a primary role for making the blog successful. So far, so good. But then it's time to analyse data and make decisions...and that's where we often fail. We usually take a web analytics tool like Google Analytics, install basic tracking code on pages, and analyze
  • How I Measure Success for my Blog. A Framework using Google Analytics.

    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure. Why? Because this is the only way to understand your blog
  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the
  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Free Analytics Education? My Personal Development Plan for 2014

    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest
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    My Analytics & Optimisation Blog

  • Adobe DTM for improved Target QA

    Richard Hayes
    21 Nov 2014 | 11:22 am
    In a previous post I described the options available for Adobe Target QA. Now with DTM there's a much easier/nicer/quicker way of doing this! (This post will take ~2 minutes to read.) Step 1) Make sure you have the DTM browser plugin installed - it's available for Chrome and Firefox. The plugin allows you to see debug messages but also easily switch between DTM's production and staging environments which is what we want for the purpose of this post. It's worth knowing that you can recreate this functionality with some JavaScript bookmarks, so this can be used for IE or maybe you prefer using…
  • Who owns your digital content?

    Richard Hayes
    13 Nov 2014 | 3:16 am
    Unclear ownership is a popular complaint amongst digital professionals and much of the time this pertains to content. So with that in mind I thought it would be interesting to think and discuss digital content ownership. So, who owns what? Ultimately your website/digital property is a product and your product's presentation layer requires ownership and by ownership I mean; whoever "owns" the content should be defining the roadmap and giving final sign-off on creative. Before we can define ownership we need to list the reasons for producing and changing content: Acquisition - mostly landing…
  • Using DTM as your campaign targeting layer

    Richard Hayes
    31 Oct 2014 | 11:06 pm
    DTM has a whole load of targeting capability which includes being able to target Mboxes. Put another way, DTM can replace your Adobe Target campaign level targeting. So why bother? Adding targeting at the Mbox level through DTM will reduce your Mbox server calls/costs. In the past if we wanted to run a homepage test for Mac OS visitors we'd burn server calls for 100% of the visitors regardless of their OS, now with DTM as the campaign targeting layer, we're only using server calls for those that match our targeting rules: Global Mbox strategy If you're currently using a global mbox it does…
  • Multi-channel attribution coming to Adobe Analytics

    Richard Hayes
    25 Oct 2014 | 11:34 pm
    Good news! I was told a couple of weeks ago that multi-channel attribution is coming to Adobe Analytics Standard and will include various attribution models. Unfortunately it probably won't be available until sometime next year, so here are some options if you don't want to wait: Option 1) Upgrade to Adobe Analytics Premium (formerly 'Insight'). Understandably not an option for most. Option 2) Using the Cross-Visit Participation plugin you can concatenate visitor data, so if you concatenate your campaign evar value across visits and use the '>' delimiter you could end up with a report that…
  • Evolution of the web analytics department

    Richard Hayes
    5 Oct 2014 | 12:59 am
    Most web analytics departments function as a 'thermometer' informing the business of what's happened opposed to it's original and often forgotten true existence as a 'thermostat' - helping to control and influence what's happening. The definition of 'web analytics' according to the Digital Analytics Association is: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage. The 'optimising of web usage' is the most important aspect but normally completely missing or vaguely accomplished at best. An…
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