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  • How to Land a Big Data Job without being a Data Scientist

    | RSS Feed
    11 Feb 2015 | 9:00 pm
    I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to ... Read More
  • Are you a Serious Analyst?

    Web Analytics World: Online Marketing & Analytics
    Ralf Haberich
    17 Feb 2015 | 2:00 am
    If so, you should love the infographic below. It shows – in a funny way – how to act to maximise the success out of data and analytics knowledge. If you are serious with data, you should be able to find the holy grail of Analytics.   What’s the Verdict? Waving goodbye and farewell to analytical […] Related posts: Everyone is an Analyst Digital Intelligence – Strategic Analytics Predictions for 2015
  • Improving Website Navigation: How re-designing website navigation increased conversions by 50%:

    The Invesp Blog: E-commerce and Landing page Optimization
    Ayat Shukairy
    24 Feb 2015 | 1:37 am
    Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study…
  • Impress Your Clients With These Marketing Metrics

    Terminus - Powerful UTM URL Builder
    Michelle Nickolaisen
    24 Feb 2015 | 8:00 am
    As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients understand that getting results takes time, but even so, having actual numbers to point at and show that your work is getting some kind of results can boost your client retention rates. So, what are those numbers and how do you get them? Photo Credit: mueritz via…
  • Jason Jones To Exit The Daily Show

    Cision Staff
    26 Feb 2015 | 9:05 am
    Longtime correspondent Jason Jones will depart The Daily Show later this year to star in a scripted comedy series on TBS. Jones had been on staff at the Comedy Central flagship program since 2005. His departures comes on the heels of Jon Stewart’s announcement that he is stepping down as host after more than 15 years […]
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  • The Visit is Dead, Long Live the Visit

    22 Feb 2015 | 4:04 pm
    In my last post on building a digital data model for the analytics warehouse, I described the concept of statistical ETL and argued for its critical importance in creating a robust and easily used visit-level data model. That post drew an interesting comment from a friend of mine arguing not with the concept of statistical ETL, but against the idea of a visit-level aggregation. Here’s the comment (from John Stansbury): Gary, As usual, great blog. It just seems that we've got to get past the notion of visits and sessions. Those entities only exist for the convenience of measurement…
  • A/B vs. MVT – are we asking the right question?

    15 Feb 2015 | 8:53 am
    Guest Post by Kelly Wortham I’ve been involved in several conversations lately regarding the pros and cons of MVT vs A/B for isolating and understanding results of optimization testing. The conversations go something like this: “A/B gets you an answer so much faster with easier to interpret and explain results!” “MVT is the only way to understand each element’s interaction with the other elements!” “MVT can create nonsense combinations that simply waste traffic and unnecessarily lengthen test time while also risking customer experience! At least with A/B you can be confident…
  • Statistical ETL and Big Data

    8 Feb 2015 | 11:32 am
    I began this series with a short essay on the meaning of big data and why digital data is paradigmatic of big data. In digital, the unit of meaning lies above the level of the individual records we collect and cannot be represented as a simple aggregation of those records. A page view, taken in isolation, is largely without meaning, and no simple count, sum or average of page views will capture the meaning inherent in the behavioral stream. This lack of meaning at the detail level is a huge challenge. In my last post, I described a re-formulation of the event-level digital data to make it…
  • Taking the Fast-Boat to China - Using Analytics to Improve ePerformance in China

    1 Feb 2015 | 10:00 am
    Not too long ago I enjoyed a fascinating conversation over lunch with Loren Hadley on our team here at EY around some work he's been doing analyzing Web performance in China. This seemed highly germane to many of our clients, so I asked Loren if he'd be willing to redo the conversation in written form. I wrote up the questions, Loren provided the insight... You’ve been working on some analytics projects that are China focused and part of that has been comparing China to other regions and countries – not just the U.S…what’s your sense of how different China is? Is…
  • Big Data Analytics and Digital Detail Data

    24 Jan 2015 | 12:32 pm
    [Late last year we ran a survey on the state of digital analytics in the enterprise. Phil Kemelor (who leads that exercise for us) just published some thoughts on the initial findings on CMS Wire. If you’d like to see how companies compare in terms of digital analytics organization and effort, check it out!] My last post – a pretty technical deep-dive into the challenges around non-lossy visit-level aggregation of digital data - was surprisingly popular. That’s always nice, but I was a bit chagrined. Although I think it was a pretty good post, I realized afterward that there were two…
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    Analytics Talk

  • Understanding the Google Analytics Cohort Report

    Justin Cutroni
    6 Feb 2015 | 3:02 pm
    A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that completed their first transaction during a specific time period. This is a very common cohort used in ecommerce businesses. You’ll commonly hear ecommerce companies talk about the performance of new customers acquired during the holiday shopping season. This is simply a cohort.
  • Using Offline and Online data to drive Google Analytics Remarketing

    Justin Cutroni
    15 Jul 2014 | 4:34 am
    The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write a quick post about how a business could use the entire platform to better market to users on the web based on non-website activities. We’ll explore how to use offline and online data to create remarketing lists in Google Analytics. Before I start a hat-tip…
  • Understanding Cross Device Measurement and the User-ID

    Justin Cutroni
    10 Apr 2014 | 7:12 am
    One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration of cross device data with a discussion about how it works. How Cross Device Measurement Works You’ll recall that most analytics tools set an anonymous identifier to measure users. On…
  • Universal Analytics: Now out of beta!

    Justin Cutroni
    2 Apr 2014 | 10:00 am
    We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were missing things like Remarketing and Audience data. But no more :) I’m excited to say that as of today, April 2, 2014, Universal Analytics is out of beta! Let’s run through everything you need to know about the announcement. 100% Feature Compatibility…
  • Advanced Content Tracking with Universal Analytics

    Justin Cutroni
    12 Feb 2014 | 8:45 am
    A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects data as users scroll down a page. It uses events to track when a post loads, when the user scrolls more than 150 pixels, when the user reaches the bottom of the content and when the user reaches the bottom of the page. This technique uses Google…
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    Digital Marketing Blog by Adobe

  • Emerging Technologies Are Making Apps Even Hotter

    Lahary Ravuri
    27 Feb 2015 | 2:38 am
    Mobile apps are not emerging—they have emerged and become integral to our lives. Digital marketing professionals, app developers and consumers have ceased to see mobile apps as kitschy novelties. They are valuable tools that we use every day to check our bank accounts, hail cabs and read the news. The number of people browsing the Internet on a mobile device has surpassed the number of them browsing on a desktop. Moreover, the use of mobile apps has exceeded the use of mobile web browsers. Building mobile websites and mobile applications is essential for companies that wish to maintain and…
  • Reinventing Customer Engagement with Experience-Driven Commerce

    Errol Denger
    27 Feb 2015 | 1:39 am
    Business velocity continues to accelerate as the forces of creative destruction, disruptive innovation and uncertainty continuously reshape the landscape. Regardless of industry or arena, your business is most likely contending with the following factors: Creative destruction is eroding competitive advantage more rapidly than ever before as technology evolution and adoption accelerates. Fast followers with streamlined cost structures have taken reverse product and business model engineering to a new level resulting in faster, and sometimes even better, copycats. In fact, 8% of the value of…
  • Adobe Target & Adobe Experience Manager: Embedding Data-Driven Action in Design

    Drew Burns
    26 Feb 2015 | 12:37 pm
    It’s really no surprise that one of the most common questions I receive when presenting the Adobe Target and Adobe Marketing Cloud roadmaps concerns the current integrations and plans for enhancements between the tools we provide for content creation, design and analytics/optimization. As we continue to make these capabilities natively accessible throughout the entire Adobe Marketing Cloud while enabling the exchange of assets, review cycles and synergy with Adobe Creative Cloud, content producers, designers and marketers are poised to realize efficiencies across their organization in terms…
  • Connect, Converse and Convert at Adobe Summit

    Kevin Lindsay
    26 Feb 2015 | 11:36 am
    If the personalization and optimization track at Adobe Summit had an all-star game, this would be it. I’ll even go a step further — if Summit had a team of optimization superheroes, this would be their Watchtower, a place where some of Adobe’s best meet and discuss the hurdles facing marketers today while delivering cutting-edge know-how and powerful insights designed to make us all faster, stronger, and more relevance-focused players. This session, “Connect, Converse, Convert: A 2-Hour Personalization and Optimization Workshop,” is everything — and everyone — all rolled into…
  • On-Demand Webinar: Speed Up Delivery of Engaging Mobile Apps

    Kim Morris
    26 Feb 2015 | 11:12 am
    Last week’s Web Experience Management (WEM) Wednesday webinar, “Speed Up the Delivery of Relevant, Engaging Mobile App Experiences,” showcased how marketers are able to keep app content fresh and relevant by speeding development time, as well as understanding how apps are performing at all times to drive continued engagement with customers. Thank you to everyone who joined us from the community! As a continuation of our “sneak peeks” into upcoming features in the next generation of Adobe Experience Manager, our experts, Lahary Ravuri and Michael Hodgson, demonstrated how you…
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    web analytics - Google News

  • Flaw in popular Web analytics plug-in exposes WordPress sites to hacking - CIO

    25 Feb 2015 | 6:07 am
    Zee NewsFlaw in popular Web analytics plug-in exposes WordPress sites to hackingCIOWordPress site owners using the WP-Slimstat plug-in installed should upgrade it to the latest version immediately in order to fix a critical vulnerability, security researchers warn. WP-Slimstat, a Web analytics plug-in for WordPress, has been Twitter now has an official Wordpress pluginThe Next Weball 52 news articles »
  • Twitter is testing analytics on the Web for individual tweets - The Next Web

    24 Feb 2015 | 8:39 pm
    Twitter is testing analytics on the Web for individual tweetsThe Next WebIt looks like Twitter is experimenting with a new analytics feature on the Web; some users can now see statistics for individual tweets on their timeline. I'm able to access the analytics by clicking on a small bar graph button to the right of the
  • Watching the Web: Improving Data Analysis & Dissemination in Investment ... - Bobsguide (press release)

    23 Feb 2015 | 7:01 pm
    Bobsguide (press release)Watching the Web: Improving Data Analysis & Dissemination in Investment Bobsguide (press release)In e-commerce & marketing, web analytics—the process of tracking who's visited your website and where they are from —has followed a similar history. There is a big difference between the tools available to marketers compared to those for financial How to use Google AnalyticsPC Proall 4 news articles »
  • What Web Analytics Says About Your Brand - Business 2 Community

    15 Feb 2015 | 10:39 am
    What Web Analytics Says About Your BrandBusiness 2 CommunityThe keyword report is long gone from Google Analytics, but you can still get keyword information from Google Webmaster Tools and other tools like SEMRush. Take a close look at the keywords driving traffic to your website. A strong brand earns a steady ...
  • Web Analytics and Optimisation Manager - Econsultancy (press release) (blog)

    13 Feb 2015 | 2:37 am
    Web Analytics and Optimisation ManagerEconsultancy (press release) (blog)Providing in-depth analysis, accurate reporting and valuable user behavior insights across all parts of the online acquisition journey, from prospect (marketing) to conversion (sales). You will set up analytics capabilities, using best practice to
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    Google Analytics Blog

  • Safe Browsing and Google Analytics: Keeping More Users Safe, Together

    Adam Singer
    26 Feb 2015 | 10:23 am
    The following was originally posted on the Google Online Security Blog.If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.Google Safe Browsing has been protecting people across the Internet for over eight…
  • Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

    Adam Singer
    11 Feb 2015 | 10:15 am
    Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you…
  • Start Remarketing with Google Analytics Instant Activation

    Adam Singer
    28 Jan 2015 | 2:10 pm
    For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup.To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.Identifying…
  • Introducing Trash Can: Data Recovery in Google Analytics

    Adam Singer
    27 Jan 2015 | 7:00 am
    We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before…
  • Retailers: Three Insights to Drive Q1 Results

    Adam Singer
    26 Jan 2015 | 1:36 pm
    Now that we’ve survived the holiday season, it’s time to get the year started with some Q1 insights from Google Analytics!  Over the holiday season, retailers are inundated with data about the best shopping days, when to start their sales, and predictions about which items will be popular.  But what to do once the furor dies down?  How can retailers make the most of Q1?  Here at Google Analytics, we delved into our Q1 data from 2013 and 2014 in the US to provide some insights to guide you in the first quarter of 2015.  In particular, the weeks around Valentine’s…
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    Web Analytics World: Online Marketing & Analytics

  • Get ready for 2015’s Predictive Analytics World Conference

    Fiona Roddis
    24 Feb 2015 | 2:00 am
    How would you like to optimise your business performance by predicatively scoring customers, establishing new opportunities and seeing real examples of how predictive modelling is employed? This year the first Predictive Analytics World Conference will be held in San Francisco from March 29th to April 2nd. You may be asking yourself a few questions while reading […] Related posts: Predictive Analytics World Chicago 16 to 19 June 2014 Web Analytics World Readers’ Choice for 2014! Web Analytics World: Our 2013 in review!
  • Are you a Serious Analyst?

    Ralf Haberich
    17 Feb 2015 | 2:00 am
    If so, you should love the infographic below. It shows – in a funny way – how to act to maximise the success out of data and analytics knowledge. If you are serious with data, you should be able to find the holy grail of Analytics.   What’s the Verdict? Waving goodbye and farewell to analytical […] Related posts: Everyone is an Analyst Digital Intelligence – Strategic Analytics Predictions for 2015
  • 4 Mistakes Made when Setting up Google Analytics Reports

    Mark Hansen
    10 Feb 2015 | 2:00 am
    With over 80 million websites equipped with Google Analytics, you may already have an idea of how simple it is to set up an account. Follow the steps laid out by Google, answer some initial questions and input a tracking code to your website. You can then begin reviewing and analyzing data. However, over time, […] Related posts: Google Analytics Custom Alerts which you must always use Tracking Social Stats made easy with Google Analytics How to do a Content Marketing Analysis using Google Analytics
  • Mobile Analytics Guide for Mobile Websites

    Daniel Laws
    3 Feb 2015 | 2:00 am
    According to a recent comScore report, mobile usage continues to climb and so will the demand for mobile analytics and analysis of customer behaviors. With that being said, I’ve developed this mobile analytics guide to get you started. This mobile analytics guide is specifically focused on the measurement and analysis of mobile websites, not mobile […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Mobile Analytics: Breaking Through in 2015 2014 – The Year of the Mobile?
  • Your SharePoint Analytics Journey: A Stopover with your Portal Visitors

    Marlee Long
    27 Jan 2015 | 2:00 am
    Your SharePoint analytics journey has lifted off from the launching pad!  Now it’s time to dive deep to explore some of the most important metrics you should be monitoring when assessing your SharePoint portal. As previously mentioned, this post is a part of our Web Analytics Journey Series that aims to give a holistic perspective […] Related posts: Starting your SharePoint Analytics Journey A Surge in Portal User Adoption – Get the Intranet Buzzing It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
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    Analytics Platform - Piwik

  • How to expose new API methods in the HTTP Reporting API – Introducing the Piwik Platform

    Thomas Steur
    26 Feb 2015 | 1:55 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to write UI tests for your plugin). This time you’ll learn how to extend our Reporting API. For this tutorial you will need to have basic knowledge of PHP. What is Piwik’s Reporting API? It allows third party applications to access analytics data and manipulate miscellaneous data (such as users or websites) through HTTP requests. What is it good for? The Reporting API is used by the Piwik UI to render reports, to manage users, and more. If you want to add a…
  • How to write UI tests for your plugin – Introducing the Piwik Platform

    Thomas Steur
    18 Feb 2015 | 2:10 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to write unit tests for your plugin). This time you’ll learn how to write UI tests in Piwik. For this tutorial you will need to have basic knowledge of JavaScript and the Piwik platform. What is a UI test? Some might know a UI test under the term ‘CSS test’ or ‘screenshot test’. When we speak of UI tests we mean automated tests that capture a screenshot of a URL and then compare the result with an expected image. If the images are not…
  • Piwik PRO is hiring a Project Coordinator (Job description)

    Matthieu Aubry
    17 Feb 2015 | 5:43 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. We are growing and now looking for a Project Coordinator! What will you be doing? Participating in calls with Piwik PRO clients and analyzing requirements for enterprise customers Planning and coordinating the implementation of projects Helping customers to improve and adjust data reporting methods to suit their needs Functioning as the voice of the customer and provide internal…
  • Catalyst Open Source Academy

    Matthieu Aubry
    15 Jan 2015 | 9:50 pm
    The Open Source Academy is an initiative designed to provide training and work experience for young New Zealand technologists. Catalyst organises the Academy to show young technologists how to participate in open source communities and to fully explore their passion for IT through freely available open source tools. It has been running annually since 2011. We are proud that Piwik project could participate in the Academy again this year! What students got done It’s amazing what a few young students can get done in four days of participating in an open source project like Piwik! They were…
  • Piwik is expanding! We’re seeking a talented Software Engineer in New Zealand or in Poland

    Matthieu Aubry
    9 Jan 2015 | 8:08 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. The Piwik platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users. Are you seeking a new challenge? We are currently looking for a software engineer or software developer who is passionate about data processing, security, privacy, the open source philosophy…
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • Site Search in Google Analytics – With or Without Query Parameters

    Samantha Barnes
    24 Feb 2015 | 8:36 am
    Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report. If you haven’t used this feature yet and you have a search box on your site, keep reading! The site search reports provide data on what type of content people are looking for on your site. Having site search data is like reading the minds of a subset of your audience. You can easily see what they’re looking for, the words and terminology they are using and how quickly they found what they were looking for (or if they did at all). For most…
  • 5 Reasons Your Clients Need The Google Analytics App

    Chris Vella
    19 Feb 2015 | 9:01 am
    After 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014. Well, it’s a new year with a new device and I’ve finally downloaded the mind-blowing GA app. The mobile app has only had 1.3 million lifetime downloads at the time of writing, despite the fact that there are over 10 million websites using Google Analytics. To put that into perspective, Candy Crush Saga has 97 million downloads, according to…
  • 4 Key Mobile AdWords Strategies for 2015

    Michael Bartholow
    17 Feb 2015 | 7:21 am
    It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How could marketers ignore this? Some still question why we would want to go after this traffic and point to Google Analytics data that shows mobile users spend less time on our sites, have a higher bounce rate, and are often less engaged. The…
  • Extending the Functionality of Google Tag Manager Variables

    Dan Wilkerson
    12 Feb 2015 | 8:49 am
    When you create a Custom JavaScript Variable, Google Tag Manager forces you to use an interesting pattern: function() { return ... // return something } In your Variable, you can add whatever JavaScript you wish, but you must return something. Typically this is a string or number, or sometimes an array or object. However, Custom JS Variables can return anything, even functions, and you can pass arguments into those functions to get different results. Why Would I Want To Do This? Variables that return a function are good for reusing smaller snippets of code that you use over and over. You…
  • Using the New Cohort Analysis in Google Analytics

    Sayf Sharif
    6 Feb 2015 | 7:15 am
    The cohort was the basic tactical unit of Roman Legions following the reforms of Gaius Marius in 107 BC. Initially a Roman legion consisted of ten cohorts, each consisting of 480 men. Today we use the term cohort to distinguish between groups of consumers to help us make them spend more money on things they probably don’t need. Progress? I guess I’d rather live in a world where we try and get people to spend more money on shoes, than die violently by taking a spear to my chest while fighting Carthaginians; but it’s close. And now Google Analytics has a fancy new Cohort…
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    All Web Analytics Demystified Blogs

  • I Believe in Data*

    26 Feb 2015 | 7:53 am
    * [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power of their data. That there are limitations to data. That data can’t tell you everything about how to build, run and optimize your business. I agree.   My name is Michele Kiss, I am an analytics professional, and I don’t believe that data solves everything. I believe in the appropriate use of data. I don’t believe that clickstream data after you redesign your site can tell you if people “like” it. I…
  • The Right Use for Real Time Data

    9 Feb 2015 | 10:08 am
    Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage for an organization, and when does it serve as a distraction? And how should analysts respond to requests for real-time data and dashboards? There are two main considerations in deciding when real-time data is of benefit to your organization. 1. The cadence at which you make changes The frequency with which you look at data should depend on your organization’s ability to act upon it. (Keep in mind –…
  • Using Excel to Count Text Occurrences

    19 Jan 2015 | 8:17 am
    [UPDATE 1/19/2015: A couple of comments have pointed out that COUNTIF would address this scenario in a single formula. That's a great point...and one that had not occurred to me. The overall scenario here is pretty straightforward, so there are likely other equally efficient (or more efficient) ways to address the task. I'm leaving the post as is, because I think it's a useful exercise on how nested Excel formulas can be used to parse text. And I'm also curious what other solutions might get proposed in the comments.] I had this come up a couple of weeks ago with a client, and I realized it…
  • The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)

    13 Jan 2015 | 1:43 pm
    One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we went back and forth over the merits of “bounce rate.” I am (often vehemently) against the use of “bounce rate.” However, when I stepped back, I realised you could summarise my argument against bounce rate quite simply: Using metrics like ‘bounce rate’ is taking the easy way out, and we can do better Bounce rate (at its simplest) is the percentage of visits that land on your site that don’t take a second action. (Don’t…
  • Happy New Year from Web Analytics and Team Demystified

    6 Jan 2015 | 9:04 am
    Happy belated new year to everyone reading this blog — on behalf of everyone at Web Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday season and that you’re ready to wade back into the analytical and optimization fray! Since I last wrote a few cool things have happened: Michele Kiss has been promoted to Senior Partner in the firm. Michele, as you likely know, is amazing and has more than earned her promotion by virtue of her dedication, enthusiasm, and general tolerance of “the boys” … please help me congratulate…
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  • Momentum Rises with Webtrends Explore

    Steve Earl
    24 Feb 2015 | 5:00 am
    Our announcement today that Webtrends Explore is broadly deployed across our client base and now available to new clients is exciting in many ways. First, in the age of data-driven marketing, being able to derive value within customer data is fundamental, right? This is the new marketing imperative after all – to optimize and impact the customer journey, as it happens, based on a complete understanding of a customer’s behaviors – historical, current and predictive. This “in-the-moment marketing” marks a true web analytics revolution from historical, aggregate reporting toward…
  • Behind the Scenes: It’s Time to Play Tag

    Indi Petranek-McHugh
    18 Feb 2015 | 11:04 am
    Tagging is a critical piece of any new website build. Tags include 3rd party integrations like Marketo and Salesforce, ad players, analytics providers like Webtrends. In preparation for our recent website launch, I spent a hefty number of hours planning the right schemas for adding Webtrends product tags on our .com site and other web properties. Tagging schemas are complex and step one is knowing what you want. However, if you’re new to tagging like I was, you don’t know what you don’t know. Below are some questions I asked to figure it all out. Where do I start? Many clients start…
  • Build Confidence in your SharePoint Migration Planning

    Loren Johnson
    11 Feb 2015 | 9:00 am
    Microsoft SharePoint is designed to be a flexible and powerful information and communications hub. Many organizations use it for all kinds of reasons, and many have found that as their demands for connectivity and the centralized management of communications have evolved, SharePoint has evolved with them. Much of the power of SharePoint lies in its ability to be customized to individual organizational needs, including the needs of teams, roles and individuals within a company as well as needs of external business partners. While IT teams strive to competently deliver what their internal…
  • Behind the Scenes: Designing Webtrends.com for Smart, Mobile Consumers

    Chris Mann
    6 Feb 2015 | 9:05 am
    If you’ve ever pulled your phone out to visit a brand’s website and encountered a bad mobile experience, chances are it damaged your perception of the brand. Conscious or not, we lose affinity for brands that don’t offer us intuitive mobile experiences. Unlike ever before, technology has given us VIP access to the entire marketplace within a few clicks. So as a customer, if you make it hard for me to engage with you, I’ll leave you for the brand next door. According to Forrester, 38 percent of adults expect any information, any service, at their moment of need.1 And I project that the…
  • Behind the Scenes: Designing the Webtrends.com User Experience

    Chris Mann
    28 Jan 2015 | 9:00 am
    More than anything, web design today is about creating functional experiences. Your design needs to provide the same intuitive experience across any screen size. Elements need to be arranged in a way that seamlessly lead customers on a journey that meets their needs – while still achieving your business goals. Here’s a look at how our team approached the UX design for our new website: The sweet spot. Don’t start any project, especially for your website, without clear objectives that will be your baseline for developing the site’s user experience. Get your stakeholders involved early…
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    E-Nor Digital Analytics Consulting » Blog

  • Best Practices for Filters in Google Analytics

    Tracy Rabold
    18 Feb 2015 | 10:00 am
    Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to see what people at your own organization are doing on your website, because you want to see what your customers are doing on your website. An Exclude Internal Traffic filter removes data that originates from your organization’s office(s).
  • E-Nor and Eric Fettman are Finalists for DAA 2015 Awards for Excellence

    Farid Alhadi
    17 Feb 2015 | 1:02 pm
    We did it! Thank you all for your votes! E-Nor and Eric Fettman are finalists for the DAA 2015 Awards for Excellence (E-Nor for the MOST INFLUENTIAL AGENCY/VENDOR and Eric Fettman for DIGITAL ANALYTICS RISING STAR)! Checkout the finalists here! It’s a huge honor and now voting will be left to the distinguished judges. All finalists will be recognized and the recipients will be announced live at the 2015 DAA Awards for Excellence Gala which will be held on April 1, 2015 concurrent to the 2015 eMetrics Summit, the Official Conference of the DAA, in San Francisco. The post E-Nor and Eric…
  • KPIs vs Metrics

    Tracy Rabold
    11 Feb 2015 | 1:00 am
    A KPI is a metric. However, a metric is not necessarily a KPI. KPIs — key performance indicators — are intended to measure success: If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean. – Avinash Kaushik, 12/9/14, Twitter KPIs grow naturally from an organization’s objectives: Once an organization has set its [objectives and key results] OKRs, it needs a way to measure progress. Key performance indicators are those measurements. [1] A metric is simply a number. Digital analytics tools offer a lot…
  • Google Analytics Trash Can! Recover Your Deleted Account, View, or Property!

    Farid Alhadi
    3 Feb 2015 | 4:51 pm
    We get calls and emails from clients all the time who have deleted their Google Analytics account and are looking to restore it. We sadly had to send them elsewhere, as there was really no way to restore any of that data once deleted. Until now! In the upcoming weeks, GA will finally be instituting a trash can. You have 35 days to restore what you’ve deleted. While the trash can won’t be available immediately, starting today what you delete will appear there when it is rolled out. As for past data before today? Not sure if that is recoverable, might have to let it go. Click here…
  • Direct Visits and Google Analytics Attribution Precedence

    Eric Fettman
    3 Feb 2015 | 1:00 am
    The Direct traffic channel in Google Analytics may seem very straightforward, but there’s much more to direct traffic attribution than first meets the eye. For Google Analytics practitioners, it’s important to understand what Direct means as a traffic source and how direct attribution differs among reports. Direct Overwritten by Any Other Previous Source The SEO team for your soccer site, www.worldkick.com, has worked hard and achieved a #1 Google ranking for synthetic soccer balls. Sam clicks through from the SERP on January 1, 2015, loves the information on your site, and…
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    | RSS Feed

  • How to Land a Big Data Job without being a Data Scientist

    11 Feb 2015 | 9:00 pm
    I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to ... Read More
  • Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

    11 Jan 2015 | 9:00 pm
    I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based on the three powerful technologies ... Read More
  • Top 10 Analytics and Digital Marketing Blog Posts of 2014

    18 Dec 2014 | 9:27 pm
    It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are using data for revenue growth, ... Read More
  • Digital Summit 2014: 6 Steps to Big Data Analytics Success

    11 Dec 2014 | 10:11 pm
    Earlier this week, I presented the 6 step approach to successfully implement big data analytics in any organization at the Dallas Digital Summit. Below are the slides followed by a video link for a similar presentation I did at DMA 2014. Enjoy!       Here is the video replay of my DMA 2014 Big data session where I partnered ... Read More
  • IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics

    20 Nov 2014 | 2:18 pm
    I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am an IBMer but the blog ... Read More
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Conversion Optimization Through Storytelling – Without Really Trying

    Stephen Da Cambra
    25 Feb 2015 | 4:03 am
    No website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your customer. But how do you do that? The good news is, merely by presenting your products, you relate to your customer. Presumably they’ve found their way to your site through an interest in what you sell. Unfortunately, that level of customer…
  • Improving Website Navigation: How re-designing website navigation increased conversions by 50%:

    Ayat Shukairy
    24 Feb 2015 | 1:37 am
    Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study…
  • Customer Acquisition Vs.Retention Costs – Statistics And Trends

    23 Feb 2015 | 4:01 am
    Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more…
  • The Challenges of Online Marketing in 2015

    17 Feb 2015 | 4:47 am
    My previous post was about creating successful online strategy for business this year. While 2015 comes with great promises, there are few challenges that online business owners must keep in mind and be ready to deal with. 1. Google Algorithm Update Love it or hate it, Google continues to dominate the search industry. 50% of online searches are done on Google. For the online business, this means that Google is a force that one can hardly ignore. This would be a non issue because we can all learn the ins and outs of Google requirements; except for the fact that the guys at Google seems to…
  • 22 Ways to Promote Your Conversion Optimization Services

    Ayat Shukairy
    16 Feb 2015 | 7:20 am
    In every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone in the CRO field to promote their services. 1. Optimize Your Offer If you are trying to do too many things for too many people, you will most like fail. I mentioned in a previous post, how we tried to offer large number of online marketing services when we…
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    Successful Analytics » Blog

  • New book: Successful Analytics

    Brian Clifton
    8 Feb 2015 | 1:41 pm
    Find out more   If you follow my tweets/posts/blog you know I have been writing my latest book these past 12 months. Happily that process is complete and the new book is launched – Successful Analytics: Gain Business Insights by Managing Google Analytics (both print and ebook versions). Note, if you have read my previous book series, this is not Advanced Web Metrics version 4 – something different, though obviously related. Why this book is different What is unique to web and digital analytics in general, is that the data collected in not just about your customers – in…
  • Not Provided: Now impacting 80-90% of organic traffic

    Brian Clifton
    25 Jun 2014 | 6:58 am
    As you know, Google’s removal of keyword data from a visitor’s search history caused havoc for digital marketers. Beginning Oct 2011, keywords used by organic visitors were stripped out of the referrer string that was previously passed onto the receiving site’s landing page by default. The result is that web analytics reports now contain the all encompassing “not provided” instead of important keyword rich data that is used to i.e. what your visitors are looking for that led them to your website. I have tracked this issue since the beginning – plotting the percentage of…
  • 10 Micro Goals for Tracking Content Engagement

    Brian Clifton
    19 Mar 2014 | 5:18 pm
    Assuming you have no other “macro” drivers on your site – for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs – how can you measure content engagement? Here is my list of 10 tangible goals: Show a snippet/summary first and then require a click to expand for more information Use ratings e.g. rate this page/article, did this answer you question (y/n)? Click to read more deeper information e.g. page 2 Social share buttons – Tweet, Like, +1 etc. Add a comment/review (e.g. a blog comment), or…
  • Linking GA to Adwords – Avoiding permission issues

    Brian Clifton
    7 Feb 2014 | 12:51 am
    This is a quick Friday post to clarify a common misunderstood problem I come often come across when setting permissions to enable the linking of your Google Analytics account with your AdWords account. The Requirement From the AdWords or GA documentation: So you need to have the right permissions in order to be able to link your accounts… The Issue – If you use multiple agencies If you are already the administrator of both the AdWords and GA account, there is no issue. However businesses often use one agency to manage media spend (AdWords) and another agency to measure and…
  • Google Content Experiments – A good or bad feature?

    Brian Clifton
    24 Sep 2013 | 9:25 am
    Quote: [Google Analytics] “Content Experiments sucks and I will never use it for any of my clients….run away“ The above snippet came from a post by Michael Whitaker (smart thinker, worth following) who asked for feedback on comments made by Chris Goward at the Imagine 2013 conference. My initial response was “hmmm – poor comments indeed. Whether you like a G product or not, to say that Google’s stats methods are unreliable, or reporting doesn’t work really is silly and lacks credibility.” I am actually no big fan of the Google Analytics…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
  • 5 Common Qualities of Great Business Leaders

    Damian Davila
    20 Feb 2015 | 10:14 am
    If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common. These people do not ascend to these heights by accident. Here are 5 of the most common qualities of great business leaders. 1. They are never…
  • Matters of Time

    Damian Davila
    19 Feb 2015 | 1:30 pm
    Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. A clock can answer questions quite simply. It can encourage more plays to occur in a brief moment. A few seconds may not seem like a big…
  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
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  • Jason Jones To Exit The Daily Show

    Cision Staff
    26 Feb 2015 | 9:05 am
    Longtime correspondent Jason Jones will depart The Daily Show later this year to star in a scripted comedy series on TBS. Jones had been on staff at the Comedy Central flagship program since 2005. His departures comes on the heels of Jon Stewart’s announcement that he is stepping down as host after more than 15 years […]
  • Ellis Jones Named Editor In Chief at Vice

    Cision Staff
    26 Feb 2015 | 8:31 am
    Vice has promoted Ellis Jones to editor in chief, making her the first woman to occupy the top position in the magazine’s 20-year history. She replaces Rocco Castoro, who resigned earlier this week. Jones first joined Vice as an intern and later worked her way up the editorial ladder to associate editor, then managing editor, before […]
  • 6 Reasons Why Journalists Reject Your Pitch

    Teresa Dankowski
    26 Feb 2015 | 8:30 am
    Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might not get the results they’re hoping for. Arbitrary as it may seem, many times there’s an actual reason a journalist is rejecting your pitch. Here are some to consider, along with ideas for improving your […]
  • Lisa Ammerman Promoted to VP at CBS

    Cision Staff
    26 Feb 2015 | 8:27 am
    CBS Television Network has promoted Lisa Ammerman to vice president of talent booking. She was previously senior segment producer at The Late Late Show with Craig Ferguson. Before that, she was a casting producer for Survivor and The Amazing Race. Watch highlights of CBS programming on YouTube. Want to pitch better? Attend renowned pitching coach […]
  • GQ Promotes Sarah Ball

    Cision Staff
    26 Feb 2015 | 8:24 am
    Sarah Ball has been named executive digital editor at GQ.com, up from senior editor on the print side. Ball joined the publication in January 2014, and previously served as deputy digital editor at Vanity Fair. “Like” GQ on Facebook for tips on looking sharp and living smart. ! Being named @GQMagazine's exec digital editor is […]
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  • Ultimate Guide to Regular Expressions in Google Analytics

    Paul Koks
    23 Feb 2015 | 11:00 pm
    Regular expressions, at first they seem daunting. You realize how powerful they are once you get used to them. It might take a while, but it is definitely worth it! They are useful for both marketers as well as more technically oriented people. This guide clearly explains how to use regular expressions in Google Analytics. It includes everything you need to know te become a Regular Expression (RegEx) Master! Table of Contents Overview of Regular Expressions in Google Analytics Five Effective Ways to Use RegEx Regular Expression Tester Regular Expression Cheat Sheet Regular Expressions and…
  • 8 Tips to Evolve From Reporting Squirrel to Analytics Ninja

    Paul Koks
    17 Feb 2015 | 12:00 am
    Minimize your reporting time and maximize your optimization efforts. And you are on the right path to become an analytics ninja! For a lot of people this is easier said than done. You might be stuck in corporate politics. Or you might have a lot of clients with these awful reporting needs. You send a lot of reports and they are saved in the Inbox. And never looked at. Unfortunately this is true in a lot of cases. I don’t say reporting is bad; it’s often overused and misabused. Change is a must if you are stuck at 80% reporting and 20% optimization time! It’s the same as…
  • 10 Actionable Tips to Master Metrics and Dimensions in Google Analytics

    Paul Koks
    10 Feb 2015 | 12:00 am
    Google Analytics can deliver great insights and help you optimize your online business in a smart way. However, it takes some time and experience to dig through the clutter. Setting up an efficient reporting and optimization structure is not an easy task either. Metrics and dimensions are two crucial terms you need to grasp to really understand and master Google Analytics. After reading this post you know all about the why and how behind metrics and dimensions. Introduction to Metrics and Dimensions Let’s start with sharing a random, example report with you: This report consists…
  • #GAtips: Plot Rows to Compare Segments

    Paul Koks
    3 Feb 2015 | 12:00 am
    Google Analytics offers many great features. Unfortunately some of them are hidden under the surface. Or should I consider myself lucky to know where to find and how to use them. :-) Anyway, like you already know, I don’t like to hold things back. On default, if you select a Google Analytics report you see something like this: You just see one data line with the option to compare two metrics. In my opinion, most often comparing two metrics doesn’t deliver great results in Google Analytics. In that case I prefer to build my own reports in Excel. “Plotting rows” is…
  • Three Learnings from My Adjusted Bounce Rate Case Study

    Paul Koks
    27 Jan 2015 | 12:00 am
    A few weeks ago I wrote a post on adjusted bounce rate. I did explain why you should consider changing the default bounce rate calculation. And how to set this up via Google Tag Manager. In the last month I have analyzed a huge amount of data on my website. This article contains the most interesting insights and learnings from my adjusted bounce rate case study. As you can see, my bounce rate values changed dramatically after December 25th 2014. New Bounce Rate Calculation Standard bounce rate in Google Analytics: “Bounce Rate is the percentage of single-page sessions (i.e.
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    Digital Analytics Blog - AT Internet

  • 3 excellent reasons to think positive with digital analytics

    Benoit Arson
    25 Feb 2015 | 12:34 am
    Oftentimes, we think of web analytics as a discipline designed to detect problems, poor performance, failures or flops. It’s certainly important to know what’s not working – this is the first step in improving your marketing performance. Once audience data reveals a problem, an analyst can propose actions to take on the site in order to correct that problem. Analysis is therefore part of a more general, overall process of continuous optimisation: Define your objectives, measure performance, analyse, improve and check. But who says continuous optimisation can only work when you’ve got…
  • “As a digital analytics consultant, you’re part of the future” – interview with Jasmin, AT Internet consultant

    Carolin Pelz
    18 Feb 2015 | 12:26 am
    Digital analytics is a fascinating topic – and so are the people behind all the data! If you follow our blog, you’ve seen our interviews with analytics professionals across all industries. Today, we’re turning the spotlight on our own team: Jasmin shares her experience as a digital analytics consultant at AT Internet. How did you come to be a digital analytics consultant? I really stumbled into it. After studying media business, I wanted to do “something with media,” preferably in the TV sector. During an internship in the UK, I had my first experience with web analytics; I got to…
  • “Our challenge is multi-lingual, multi-site and multi-product” – Interview with Vincent Canneva, Total

    Bernard Segarra
    12 Feb 2015 | 12:25 am
    Vincent Canneva is the head of web and mobile analytics in the Marketing & Services branch at Total, one of the world’s leading energy companies. Facing the complexities of a digital presence involving multiple sites, multiple languages and multiple products, Total is clearly a unique case. Here, Vincent tells us about his activities and involvement in the international rollout of all the group’s sites. Keep reading for the interview. What is your scope of activity – what do you measure? I’m responsible for measuring all web and mobile sites and apps of Total Marketing Services,…
  • Data Storytelling, or the art of making numbers talk

    Bernard Segarra
    4 Feb 2015 | 12:55 am
    Jeanne is the head of digital analytics at a large e-commerce company. Her daily routine is set to the rhythm of tagging plans, optimisation tests, reports, segmentation and other investigations, always with the same idea in mind: extract the ultimate meaning and learnings from the mass of data being handled. OK, but what comes after that? … If the end goal is to provide insights, Jeanne must do so in the most clear and comprehensive way possible. But there’s a problem: all the people with whom Jeanne deals are not analytics specialists. She’s facing a diverse array of people whose…
  • My web analytics wishlist: Interview with Matthias Müller of T-Online

    Carolin Pelz
    28 Jan 2015 | 12:48 am
    Matthias Mülleris web analytics manager of Deutsche Telekom AG and manages a large number of websites, mobiles sites and mobile applications, of which T-Online is the most important. As the group’s internal digital analytics consultant, he’s responsible for projects such as the implementation and strategic optimisation of web analytics solutions. Matthias, how did you arrive at your current position? At university, I specialised in business studies with a focus on tourism marketing and management. Because I was one of the first users of the “modern” Internet at that time, I like…
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    Terminus - Powerful UTM URL Builder

  • Impress Your Clients With These Marketing Metrics

    Michelle Nickolaisen
    24 Feb 2015 | 8:00 am
    As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients understand that getting results takes time, but even so, having actual numbers to point at and show that your work is getting some kind of results can boost your client retention rates. So, what are those numbers and how do you get them? Photo Credit: mueritz via…
  • 6 Strategies for Generating Targeted Leads  

    George Mathew
    10 Feb 2015 | 7:45 am
    Any successful business needs a lot of high quality leads. Just putting a website together with a contact form is not sufficient. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable. Here are six strategies for generating targeted leads that are highly effective. 1. How to use email marketing for lead generation? Can email marketing be used for lead generation? I mean, they are already in your list? Aren’t they leads already?  Yes, but they aren’t paying you, are they? They might have just signed for the free eBook on your…
  • The Step-By-Step Guide to Creating Your First Email A/B Test

    Michelle Nickolaisen
    19 Jan 2015 | 6:58 pm
    One attitude that can bring down profits is “if it ain’t broke, don’t fix it.” While it’s true that something that is broken should be attended to, it’s also true that you can make things work better with testing and optimization. If you could improve your email click through rates by 22% with a few tests, you’d be silly not to, right? Lucky for you, most email marketing tools now offer A/B testing features. You can create two versions of an email, see which performs better, and use that data to improve your email marketing efforts. The end result is a more engaged email list…
  • How to use Psychology to Increase Conversions?

    George Mathew
    6 Jan 2015 | 6:10 pm
    There’s a lot that’s being written about selling online— lead generation, conversion rate optimization, funnel, cross-sells, down-sells and what not. But do you know the one thing that essentially drives sales? It’s emotions. Surprised? A lot of things go through the mind of a potential buyer before they commits to buy. The price, the value offered, the steps involved, the copy — these all affect the mind of the buyer. That’s why it’s essential that you master consumer psychology. It’s a skill that can really boost your conversions through the roof. You don’t…
  • How to Measure the Effectiveness of Your Tweets?

    Puru Choudhary
    14 Sep 2014 | 7:31 pm
    If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL Builder for Your Needs on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it. I want to find out what makes people click on the links I share. There are at least two things I…
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    My Analytics & Optimisation Blog

  • Creating an interaction analysis dashboard

    Richard Hayes
    19 Feb 2015 | 11:22 am
    Interaction analysis is looking at how visitors interact with your website or other digital property. Examples could be click through rates on rotating homepage banners, % of page scrolled, online tool/feature interaction, video play rates and pathing reports. With so many interaction possibilities being tracked and spread across many reports this feels like a great opportunity to have it consolidated into a dashboard. Why should you bother? Over a period of time your website can become a virtual dumping ground for the latest fad marketing trend such as "Like" and "Tweet" buttons, moreover…
  • Performance monitoring analysis. Who's doing it?

    Richard Hayes
    26 Jan 2015 | 10:00 am
    Performance monitoring analysis across digital properties often falls through the cracks due to unclear ownership or the assumption someone else is doing it. I've read stories how analysts have uncovered shopping cart browser anomalies that have saved companies millions in revenue, that's all well and good however with a proper performance monitoring framework in place these kind of incompatibilities should not arise. What is performance monitoring analysis? Performance monitoring analysis also known as "is crap broken/working analysis" is the regular (daily/weekly) review of your important…
  • Building an experiment dashboard

    Richard Hayes
    13 Jan 2015 | 10:30 am
    This article will explain a cool way of monitoring and presenting your experiments that will save you time and make you look (more) awesome! Prerequisites are you're familiar with; Adobe Target, Analytics/Omniture, Report Builder, Excel and you're using the Adobe Target plugin ...that being said you can probably repurpose this for other analytic and testing tool environments. What problem does this solve? Building an experiment dashboard gives you a single view of all your experiment metrics without having to create multiple reports spread across browser screens. Moreover it can also become…
  • What does a Digital Analytics department do?

    Richard Hayes
    1 Dec 2014 | 11:56 am
    So, what does a Digital/Web Analytics department actually do? Ultimately my belief is we're product owners of the "Optimisation Platform". The definition of this platform being a combination of; analytics, optimisation, tagging, survey and delivery systems. So for me this means; Adobe Analytics, Target, Dynamic Tag Manager, Qualtrics, Clicktale & Experience Manager. Developing a roadmap Strategy and developing a roadmap is at the heart of product ownership and for the "Optimisation Platform" this is a combination of implementation advancements and optimisation execution. Making…
  • Adobe DTM for improved Target QA

    Richard Hayes
    21 Nov 2014 | 11:22 am
    In a previous post I described the options available for Adobe Target QA. Now with DTM there's a much easier/nicer/quicker way of doing this! (This post will take ~2 minutes to read.) Step 1) Make sure you have the DTM browser plugin installed - it's available for Chrome and Firefox. The plugin allows you to see debug messages but also easily switch between DTM's production and staging environments which is what we want for the purpose of this post. It's worth knowing that you can recreate this functionality with some JavaScript bookmarks, so this can be used for IE or maybe you prefer using…
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    The Alexa Blog

  • Infographic: The Anatomy of an Alexa Site Audit

    Liza Rivai
    24 Feb 2015 | 2:37 pm
    Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common […] The post Infographic: The Anatomy of an Alexa Site Audit appeared first on The Alexa Blog.
  • Now Available: Image Downloads, Data Visualization, and More

    Jennifer Johnson
    20 Feb 2015 | 4:20 pm
    We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off to a great start. We just released a better, faster, and cleaner Alexa Site Audit and today we are happy to announce even more improvements. This time, we’re rolling out UX/UI enhancements that promise to […] The post Now Available: Image Downloads, Data Visualization, and More appeared first on The Alexa Blog.
  • The Best of Digital Summit Phoenix 2015

    Jennifer Johnson
    18 Feb 2015 | 2:17 pm
    Two weeks ago I had the fantastic opportunity to attend Digital Summit – an all-things-digital marketing conference that takes place in 6 locations across the nation. This month, TechMedia took its largest live media event to Phoenix. And aside from the beautiful weather, the true crux of the trip was the chance to interact with more than […] The post The Best of Digital Summit Phoenix 2015 appeared first on The Alexa Blog.
  • 5 Technical Tune-ups to Optimize Your Website

    Greg Orelind
    13 Feb 2015 | 12:08 pm
    So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right? Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site […] The post 5 Technical Tune-ups to Optimize Your Website appeared first on The Alexa Blog.
  • The Full Glossary of Web Analytics Terms You Should Know

    Jennifer Johnson
    6 Feb 2015 | 1:55 pm
    The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses. Whether you are a marketing professional that’s been […] The post The Full Glossary of Web Analytics Terms You Should Know appeared first on The Alexa Blog.
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