Web Analytics

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  • Free Analytics Education? My Personal Development Plan for 2014

    analytics for fun
    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest job
  • Key Metrics to Measure when Optimizing your App

    Web Analytics World: Online Marketing & Analytics
    Alon Even
    19 Aug 2014 | 2:00 am
    With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Social Media and Social Media Metrics: An Interview with Stephen Monaco It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • Google Tag Manager Best Practices

    Web Analytics World: Online Marketing & Analytics
    Himanshu Sharma
    26 Aug 2014 | 2:00 am
      Google Tag Manager (GTM) is a powerful tool to add and edit measurement tags without much intervention from the IT department. It is also much easier to use than directly hard coding tags on a website. But creating and managing tags, macros and rules within the GTM still require certain skills. If you are […] Related posts: Getting rid of the inflexible side of Google Tag Manager 7 things to consider before blindly choosing Google Tag Manager 5 Things Vendors of Tag Management Systems may not tell you
  • The Value of Remarketing Campaigns

    Zimana Web Analytics Blog
    pdebois
    6 Aug 2014 | 9:55 am
    One aspect I notice with clients, be it small business owners or managers of an enterprise, is a hesitancy to deploy a new technique to their paid search campaigns.  They feel running digital ads is an empty exercise in marketing futility with an indiscriminate increase in spend.  Applying advanced techniques such as remarketing can make
  • Social Media Trends At This Year’s VMA and Emmy Awards

    Visibly Intelligent
    Jennifer Radons
    27 Aug 2014 | 7:26 am
    This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic? So here’s how it all went down: Clearly the VMAs had a lot of buzz, but they were also on a weekend as opposed to the Emmy’s…
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    SemAngel

  • X Change Registration Opens

    SEMangel
    30 Aug 2014 | 1:00 pm
    Good Things Come to Those Who Wait (but not too long) It’s been a long wait, I know, but X Change registration is now open. So take a break from college football, grilling, and back to school and REGISTER NOW! Getting the Website up on the new architecture took a while, but all systems are go. We have the most Huddle sessions ever, an incredible array of topics, the usual A-List of enterprise measurement leaders across every industry, and a spectacular setting and venue to enjoy. If you're focused on digital analytics, this is the one Conference you should not miss. With registration…
  • Analytics Club - Talking Optimization Post #7 by Gary Angel

    SEMangel
    23 Aug 2014 | 2:37 pm
    Kelly, Terrific post. I think your five steps capture a large and important part of how enterprises ought to think about the integration of testing and analytics. Everything, from the deep integration of segmentation to the use of customer satisfaction impact is, I think, dead-on. In fact, I think we’ve done such a good job covering this that I want to delve into a slightly different topic; namely, the way that a testing program can be used by an analytics team (and an organization) to answer fundamental questions that are impossible to cull out of any analytics method, no matter how…
  • Analytics Club - Talking Optimization Post #6 by Kelly Wortham

    SEMangel
    14 Aug 2014 | 10:43 am
    Hey Gary – Whew! Back from my week long family vacation to Seattle and the Pacific Northwest beaches and ready to dig back in (after digging OUT from the work waiting upon my return). I’ve read through your most recent post a few times to get me back on track and I think I’ve answered all the lingering questions in this post – though don’t hesitate to call me out if I miss something. I am still at least partly day dreaming of the windy, cloudy, beautiful shores of Washington. Let’s start with your assertion that a good creative brief should include at minimum the two-tiered…
  • Analytics Club - Talking Personalization Post #5 by Gary Angel

    SEMangel
    12 Aug 2014 | 2:26 pm
    Jim, Great post – there is so much stuffed in here that I hardly know where to begin. Like deciding which present to open on a particularly good Christmas morning! Maybe here: “Real-time decisioning probably isn’t over-rated but real-time scoring is.” I think that’s a good re-statement and, in fact, I think it’s true to the original intent of what you wrote.  Real-time scoring is at the heart of most fancy personalization solutions, but because it involves some pretty daunting technical challenges, it usually ends up being both difficult and expensive. So if you’re right and it…
  • Analytics Club - Talking Personalization Post #4 by Jim Hazen

    SEMangel
    8 Aug 2014 | 11:14 am
    Hi Gary – First off, and I am being dead serious, is Kelly outsourcing her blogging efforts? Because she is killing me so far in this endeavor, there has to be a team of writers at her disposal or something. All I have is the infinite monkey theorem at work (hence the delay in my retort). To answer your first question, YES! Cardinality is key. If you only have 3 possible offers then it’s not hard to use your run of the mill testing platform and do a hack job to pipe in nightly model scores as one of the selection criteria in making a decision of what to offer. Example – say I’ve…
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    Digital Marketing Blog by Adobe

  • Putting Relevance on Top of Every Customer Experience

    Mark Boothe
    2 Sep 2014 | 12:00 am
    The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. Personalization means presenting every customer with relevant information during every contact. Adobe Marketing Cloud helps both IT and business stakeholders at Swisscom collaborate through a single platform to ensure that every customer experience is personalized. “The basis of bringing this to the people is Experience Manager at the end, and the…
  • Managed Services, Part 4: Data Security

    Chris Nguyen
    2 Sep 2014 | 12:00 am
    In my last blog, “Managed Services, Part 3: Roles and Responsibilities,” I discussed the need for a core support of managed services—roles and responsibilities. I noted that all facets of managed services—the business using the service, the managed services provider, and the customizer selected to adapt the Web content management (WCM) system to a business’s specific needs—should have a clear understanding of the various responsibilities. Without such a strategy, your managed services could fail and the people involved would be caught pointing fingers in a blame game. In this…
  • iPhone 6 Is Coming: Is Your Media Ready?

    Vebeka Guess
    2 Sep 2014 | 12:00 am
    The iPhone 6 is coming, and the rumors include two new screen sizes and new screen resolutions. Are your digital assets ready? And what about other new form factors, such as the iWatch, Google Glass, and digital billboards? Will your images and video display properly on Day 1? How soon after the final announcement of the new screen specifications will your content be ready? Do you know what to do to get it ready? The stakes are high. If you are not prepared for a new form factor your content may be cropped in odd and unpredictable ways. If the content is not at a high enough resolution or…
  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    29 Aug 2014 | 5:00 am
    This week’s articles from our retail experts include an overview of marketing to Generation Z, perceptions of real-time marketing, how Nordstorm is leveraging Instagram to drive online purchasing, and Newegg’s entry into same-day delivery. “Retailers Will Have to Switch Things Up to Wow Gen Z Crowd” [Florida Today]: Generation Z individuals are socially and brand conscious and more diverse than any prior generation, making them a difficult group to market to. “Marketers’ Perceptions of Real-Time Marketing” [MarketingProfs]: Eighty-eight percent of marketers believe real-time…
  • Breaking the Chains of Marketing Channel Silos

    Mathieu Hannouz
    29 Aug 2014 | 4:00 am
    I recently visited a retail industry customer who felt as though they did very well with cross-channel marketing execution. They perceived their marketing plan to be firing on all cylinders. There was, however, one exception: their email marketing. Although it was generally in tune with their overall marketing plan—giving the impression that it was a part of a true cross-channel marketing experience—it was, in fact, completely separate from everything else. This was because their email marketing campaign was trapped in a silo that had been created over a decade ago when the use of email…
 
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    Web Analytics Demystified

  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    Eric T. Peterson
    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • Team Demystified Update from Wendy Greco

    Eric T. Peterson
    29 Jul 2014 | 10:04 am
    (The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way…
  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    Eric T. Peterson
    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
  • The Recent Forrester Wave on Web Analytics … is Wrong

    Eric T. Peterson
    16 May 2014 | 8:06 am
    Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries. Huge spreadsheets of data, long written answers, and multiple calls and product demos … all munged down into a single visualization designed to tell the large Enterprise which vendors to call and…
  • Registration for ACCELERATE 2014 is now open

    Eric T. Peterson
    23 Apr 2014 | 8:47 am
    I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks. Holding true to our “analytics for everyone”, and thanks to our generous 2014 sponsors Adobe, Tealium, and Observepoint, ACCELERATE registrations are still only $99 USD. » Register for ACCELERATE 2014 today! We will…
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    Stéphane Hamel

  • Three great events in Europe: GA Conference Nordic, Online Dialogue Days and Digital Data Tips Tuesday

    Stephane Hamel
    6 Aug 2014 | 5:47 am
    Five years ago I visited the Netherlands and I met the great folks at OnlineDialogue.nl to talk about the Online Analytics Maturity Model. I'm coming back during the week of September 11th for a series of great events:Google Analytics Conference Nordic - Stockholm, SwedenAugust 28th will see the biggest gathering of Google Analytics aficionados in Sweden. Hear from Spotify, Justin Cutroni from Google, and a slew of other great speakers. I will share the work I've done with BRP - the manufacturer of very cool recreational vehicles.The next day is almost sold out already - it is your unique…
  • Is Google+ the new era of blogging?

    Stephane Hamel
    19 Aug 2013 | 6:27 am
    I don't know for sure, but in any case, the best way to read what I think, find worth reading, engage in the conversation directly, is to follow me on G+. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • TMS: from tags distribution to orchestrating digital customer data

    Stephane Hamel
    17 Jul 2013 | 12:39 pm
    A commissioned study conducted by Forrester Consulting on behalf of Tealium (May 2013) indicates that "94% of marketers see data integration as the next step in the evolution of tag management". This is one of several golden nuggets backed up by a rigorous study from a reputable firm.94% is virtually everyone, right? So almost everyone said "yes" when asked "Do you see data integration as the next step in the evolution of tag management?" At least, that's what the 142 digital marketing decision makers interviewed said.Always question the unquestionableMy questions to you, fellow…
  • The Ultimate List of Lists for Digital Analysts

    Stephane Hamel
    18 Jun 2013 | 5:39 am
    Are you looking for the best tools to watch your competitors? What about a list of call tracking or real time analytics tools? Where should you look for jobs? What about conferences? Who are the industry though leaders? Where can you find good academic resources?Search no more!Those are List.ly lists - a crowdsourced way to uncover the best resources and collectively add, vote and comment on those items. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • The Future of Working with Data with Keeping Up with the Quants Author Thomas Davenport

    Stephane Hamel
    17 Jun 2013 | 9:13 am
    Today, the increasing volume of data and the rate at which it’s captured has transformed many business professionals into de-facto data analysts. Thus, the ability to routinely execute quick, informed and data-based decisions is a top skill in demand in business today.Author and professor Thomas Davenport’s new book, Keeping Up with the Quants, serves as a “quantitative literacy” guide for managers as they wade through the world of data today and tomorrow. Keeping Up with the Quants, co-authored by Davenport and Jinho Kim, covers the basics of quantitative analytics, the essential…
 
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    Web Analytics World: Online Marketing & Analytics

  • Google Tag Manager Best Practices

    Himanshu Sharma
    26 Aug 2014 | 2:00 am
      Google Tag Manager (GTM) is a powerful tool to add and edit measurement tags without much intervention from the IT department. It is also much easier to use than directly hard coding tags on a website. But creating and managing tags, macros and rules within the GTM still require certain skills. If you are […] Related posts: Getting rid of the inflexible side of Google Tag Manager 7 things to consider before blindly choosing Google Tag Manager 5 Things Vendors of Tag Management Systems may not tell you
  • Key Metrics to Measure when Optimizing your App

    Alon Even
    19 Aug 2014 | 2:00 am
    With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Social Media and Social Media Metrics: An Interview with Stephen Monaco It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • 4 Reasons Content Marketing Analysis Drives Killer Strategy

    April Wilson
    12 Aug 2014 | 2:00 am
    I’ve been contributing to Web Analytics World as a guest blogger for several years now. The team at WAW is kind enough to send us fortnightly reports on how much activity our content has seen in the last two weeks. But as an analyst, I ached to understand how my contributions fit into the larger picture […] Related posts: Content marketing: what’s really changed for marketing? The big ‘C’ in corporate content and communications It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • Internet Speeds: As the Gap Widens

    Angela Wilkinson
    5 Aug 2014 | 2:00 am
    When Fiona was gathering the results for our mid year review and looking at the top 5 posts in various categories, she spotted an old post from 2011: The last update we ran on this topic was summer 2012 and as I’d been thinking about writing a post on web page speed it seemed appropriate to start […] Related posts: 2014 – The Year of the Mobile?
  • Using Ngrams to Analyse Keyword Performance

    David Fothergill
    29 Jul 2014 | 2:00 am
    If, like me, you’ve spent a large part of your career analysing search engine traffic, you will be constantly looking for new perspectives on your data which will help you gain more understanding and insight (and therefore improve your strategy and results). For me, mainly focussing on PPC traffic, the common analysis I’ll perform is […] Related posts: How to report Organic Keywords Performance in the world of ‘Not Provided’ Broad Match is Dead. Long Live Broad Match Strong SEO Keywords are Key
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    Analytics Platform - Piwik

  • How to create a scheduled task – Introducing the Piwik Platform

    Thomas Steur
    28 Aug 2014 | 3:36 am
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a custom theme in Piwik). This time you’ll learn how to execute scheduled tasks in the background, for instance sending a daily email. For this tutorial you will need to have basic knowledge of PHP. What can you do with scheduled tasks? Scheduled tasks let you execute tasks regularly (hourly, weekly, …). For instance you can: create and send custom reports or summaries sync users and websites with other systems clear any caches import third-party…
  • How to create a custom theme in Piwik – Introducing the Piwik Platform

    Thomas Steur
    23 Aug 2014 | 6:12 am
    This is the start of a new blog series where we introduce the capabilities of the Piwik platform. You’ll learn how to write custom plugins & themes, how to use our HTTP APIs and more. We have been greatly simplifying our APIs over the last year focusing primarily on one design principle: The complexity of our API should never exceed the complexity of your use case. In other words, if you have a simple use for our API, we want it to be simple for you to accomplish it. If you have a complex, big, hairy, change-the-world idea, then maybe we can’t make it simple for you to…
  • Piwik Mobile 2.1 Beta for Android

    Thomas Steur
    14 Aug 2014 | 1:47 am
    Four years ago we published the first version of Piwik Mobile! To celebrate this event, the next beta of Piwik Mobile 2 for Android is now available. Download Piwik Mobile 2.1 Beta for Android 4+ What’s new in Piwik Mobile 2.1? Over the last weeks we’ve been working on this update which includes several performance and UI improvements, bugfixes and new features: Support for Segmentation [#3243] – you can now apply your custom segments in Piwik Mobile Better support for Events Clickable URL’s in a visitor’s actions list Expose a general setting to configure SSL…
  • Announcing our latest open source project: DeviceDetector

    Stefan Giehl
    30 Jul 2014 | 5:31 am
    This blog post is an announcement for our latest open source project release: DeviceDetector! The Universal Device Detection library will parse any User Agent and detect the browser, operating system, device used (desktop, tablet, mobile, tv, cars, console, etc.), brand and model. Read on to learn more about this exciting release. Why did we create DeviceDetector? Our previous library UserAgentParser only had the possibility to detect operating systems and browsers. But as more and more traffic is coming from mobile devices like smartphones and tablets it is getting more and more important to…
  • It’s Piwik Analytics Survey time: Your Opinion Matters!

    Piwik Core Team
    10 Jul 2014 | 1:20 pm
    It’s been almost two years since our last survey. We were so happy to get the participation we did from the community last time and hope that you will once again share your thoughts! Fill in the survey Looking back on the previous survey, several features were implemented as a direct result: New app design with Morpheus theme Piwik Marketplace for Plugins Visitor Profile Performance and Reliability Improvements Theming Migrated from SVN to Github! And much more… Now it is time to ask for your opinion again. Sure it’s only 20 short questions, but your time you take and energy…
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    Google Analytics, SEO, Social Media and PPC blog » Blog

  • Kick Off 2015 with a LunaMetrics Training

    Jon Meck
    28 Aug 2014 | 6:15 am
    As we look towards the end of this year and the beginning of 2015, consider how a training in Google Analytics, Google AdWords, or Google Tag Manager may help your career! Choose from seven different cities in the first quarter, ranging from Boston to San Francisco, with stops in Chicago and Denver along the way. With trainings in cities around the country, we hope you can find a location that is easy to travel to and fun to explore! Whether you’re just starting out in a new field or looking to get a deeper understandable of the tools you’re currently using, we have a class for…
  • 2014 Free SEO Training for Pittsburgh Students & Non-Profits

    Chris Vella
    26 Aug 2014 | 6:03 am
    In 2013, LunaMetrics hosted its first free SEO training, designed for local students and recent graduates and partnering with local non-profit organizations. The event was so successful for all who attended that LunaMetrics will offer the free training again this year, over the weekend of October 18-19. The students who were chosen to participate in last year’s program left with knowledge of SEO best practices and experience optimizing a website for search engine traffic. These employable skills and experiences could be added to their professional résumés to help kickstart their…
  • The 5 Most Asked PPC Questions at a LunaMetrics AdWords Training

    Michael Bartholow
    25 Aug 2014 | 8:16 am
    While Google AdWords is a terrific platform for getting your advertising message in front of the right audience, it can take years to master. That’s why we offer our Google AdWords Training courses. The sessions are a terrific opportunity to get your questions answered and learn everything you need to know to maximize your ad spend and generate revenue for your business. It doesn’t matter if you are brand new to pay-per-click advertising or a seasoned pro, you will learn about strategies and settings to help you maximize your account. Every training is unique as attendees work in…
  • Technical and Webmaster Guidelines for HTTPS

    Sean McQuaide
    22 Aug 2014 | 6:41 am
    Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings. During a Google I/O presentation this year called HTTPS Everywhere, speakers Ilya Grigorik and Pierre Far made it clear that this move is not just about encrypting the data being passed between server to browser, but also to protect users from having the meta data…
  • Use Excel to Analyze Keywords That Rank for Multiple Pages

    Reid Bandremer
    20 Aug 2014 | 11:46 am
    Here’s a quick tutorial on how to use Excel to analyze the keywords that have more than one of your site’s pages ranking in Google organic search results. Your site may have plenty of keywords that have more than one landing page ranking for a variety of reasons. For example, when someone googles “Google Analytics Training”, there are many different LunaMetrics pages that might display, based largely on where the user is located. Let’s look at how we can break these out and analyze them further. Step 1: Export all your Google keywords with the associated landing…
 
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    All Web Analytics Demystified Blogs

  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • When to Use Variables vs SAINT in Adobe Analytics

    18 Aug 2014 | 2:00 am
    In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules of thumb on the topic. Background Information As a refresher, SiteCatalyst variables like eVars and sProps are used to store values that break down Success Events and Traffic Metrics respectively. For example, if you have a metric for onsite searches, you should be…
  • 5 Tips for #ACCELERATE Exceptionalism

    11 Aug 2014 | 9:26 am
    Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago in 2011, and I personally scheduled fantastic weather for Columbus in 2013. This will be my second ACCELERATE as a partner at Web Analytics Demystified, and I’m really looking forward to it, so I thought I’d take a run at 5 tips for making the conference as fruitful and memorable as…
  • I’ve Become Aware that Awareness Is a #measure Bugaboo

    8 Aug 2014 | 9:43 am
    A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a few heated debates that, at their core, center around this question. Some of those debates have been with myself (those are the ones where I most need a skilled moderator!). The Arguments For/Against Awareness Here’s the absolutist argument against awareness: “There is no direct business value in driving ‘Awareness.’ It’s a hope and a prayer that…
  • Advanced Conversion Syntax Merchandising

    4 Aug 2014 | 2:00 am
    As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching their heads in my “Top Gun” training classes. However, many people have mentioned to me that my previous post on Product Merchandising eVars helped them a lot so I am going to continue sharing information on this topic. In this post, I will delve into some more advanced concepts related to Product Merchandising. If you have not read my other Product Merchandising post, I suggest…
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    Webtrends Blog

  • Four Things Brands Can Learn About User Experiences from the ALS Ice Bucket Challenge

    Chris Mann
    28 Aug 2014 | 8:27 am
    Jimmy Fallon and associates take the ice bucket challenge on The Tonight Show With Jimmy Fallon   I’m sure by now you’ve probably wondered when the #ALSIceBucketChallenge will stop dominating your news feed. Everyone from Tim Cook to Taylor Swift has participated in the viral movement raising millions for amyotrophic lateral sclerosis (commonly known as ALS or Lou Gehrig’s disease) research. No matter what you might think about the campaign, the fact is it’s a monster success in generating awareness, cash and buzz. The phenomenon has forced organizations around the globe to…
  • A Travel Buyer’s Journey

    Michael Wilson
    26 Aug 2014 | 12:22 pm
    PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use of multiple devices during a traveler’s booking process. PhoCusWright found that travelers use an average of 6.5 sites and devices before booking travel. This proves just how critical it is for online travel companies to have a cross-channel strategy so they…
  • Client Success: LBM gets big results in search and social marketing

    John O'Toole
    14 Aug 2014 | 10:44 am
    This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered the cost per lead for LBM, increased click-through rates by almost 90 percent and more than doubled their qualified leads. Check out the story here, and let us know if we can help you with your search and social marketing…
  • The Connected Consumer

    Kathy Stromberg
    12 Aug 2014 | 8:45 am
    A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their jobs harder than ever. The ‘always on’ consumer is also inundated with massive amounts of information on a daily basis, which leaves a challenging task for marketers – how can they break through the clutter? In order to stay top of mind for…
  • Your website test was inconclusive – now what?

    Stacia Secreriat
    28 Jul 2014 | 10:22 am
    As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the article to find out four common culprits for inconclusive results and to understand lessons that can be found amongst some confusion. So keep testing, keep learning, and ultimately, your website will be a whole lot better because of it.
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • 3 Solutions to a Good Problem: 10 Million Hits a Month in Google Analytics

    Shiraz Asif
    28 Aug 2014 | 1:00 am
    It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are increasing, the Key Performance Indicators you’ve chosen are displaying progress, and the hits to your website are sky-rocketing! Life is good when suddenly an error message starts flashing on your reporting dashboard – you’ve exceeded…
  • ABC’s of Google Analytics

    Farid Alhadi
    11 Aug 2014 | 6:30 am
    Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”. In the Google Analytics interface, on the left side there is the Google Analytics reporting menu. You’ll realize they’ve done a great job of organizing things based on intuitive marketing strategies. A is for Acquisition: What brought visitors to your site? These items in GA essentially show you what’s driving traffic to your…
  • Evolve Google Analytics Conference – Message from the Chair

    Feras Alhlou
    7 Aug 2014 | 4:21 pm
    We are proud to be partnering with Rising Media to be producing the Evolve with Google Analytics conference! Millions of organizations are using Google Analytics, but have yet to tap its full potential. As experienced Google Analytics Certified Partners, we know the platform in and out, and will put you in touch with the foremost thought-leaders and practitioners of the analytics industry. I invite you to attend the inaugural launch of Evolve with Google Analytics. Attend the conference to learn about: • Unlocking the Power of Universal Analytics • Truth in Advertising • App and…
  • Top 50 Countries: Web Analytics Adoption by Global Governments

    Mike Anderson
    4 Aug 2014 | 7:43 am
    We do quite a bit of analytics consulting for government agencies and it’s really inspiring to see what some of the organizations do with digital marketing. Many governments globally, not just here in the U.S., invest heavily in e-government initiatives and, as the U.N. defines it, “…the employment of the Internet and the world-wide-web for delivering government information and services to citizens.” As a matter of fact, the U.N. has a number of studies and surveys to rank global leaders in e-Government initiatives, including this survey that ranks top 50 countries (for more…
  • Down Is Up – Google Analytics Comparison Graph Not Matching Data

    Farid Alhadi
    21 Jul 2014 | 8:49 am
    Recently, an issue came to light with one of our clients which turned our world upside down – quite literally. In the graph (shown below), Unique Pageviews vs. Pageviews was compared for a given date range for a select group of pages. If you click on the image to zoom in, you’ll notice something weird. For some reason, the line of the Pageviews metric — which is higher in number — is lower visually than the unique pageviews. What the @#$^ is happening? The unique pageviews line (the higher of the lines) is graphed according to the y-axis scale on the left. What you probably…
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • One Effective Sign-Up Form and One Not So Much

    Stephen Da Cambra
    28 Aug 2014 | 4:23 am
    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path. The journey begins the moment customers become aware of your value proposition and it continues at least until they convert,…
  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
  • US Social Commerce – Statistics and Trends [Infographic]

    khalid
    15 Aug 2014 | 5:49 am
    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase…
  • Tips and Best Practices for Writing Better Ad Copy

    Stephen Da Cambra
    12 Aug 2014 | 7:33 am
    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget. Basic Benefits of Good Ad Copy (While you can run paid ads on a number of different platforms, including major search…
  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Stephen Da Cambra
    31 Jul 2014 | 4:39 am
    Imagine life in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds. For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons. Back to reality, depending on your sources, industry sector, etc., average landing page conversion rates hover around 2.5%…
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    Zimana Web Analytics Blog

  • The Value of Remarketing Campaigns

    pdebois
    6 Aug 2014 | 9:55 am
    One aspect I notice with clients, be it small business owners or managers of an enterprise, is a hesitancy to deploy a new technique to their paid search campaigns.  They feel running digital ads is an empty exercise in marketing futility with an indiscriminate increase in spend.  Applying advanced techniques such as remarketing can make
  • Predictive Analytics for Great Retail

    pdebois
    5 Aug 2014 | 9:53 am
    Many retailers struggle with connecting with customers’ desires and needs. But instead of relying on sole instincts and trial-and-error tactics, retailers should develop their own predictive analytics models to find the right untapped opportunity. They should begin much sooner than later. Retailers in various markets are realizing the potential of their efforts, becoming significant competitors
  • CEOWorld names Zimana’s Pierre DeBois one of the top Big Data experts to follow on Twitter

    pdebois
    1 Aug 2014 | 11:47 am
    Earlier in 2014, CEOWorld Magazine named @ZimanaAnalytics among the top Twitter accounts to follow for Big Data. Managed by Zimana founder Pierre DeBois, the Twitter account curates a number of topics on small business, big data, and analytics, as well as regular posts from Zimana Blog, an AllTop web analytics blog.  The @ZimanaAnalytics Twitter account was
  • Web Components: A Perspective by the Chicago Javascript Meetup

    pdebois
    1 Aug 2014 | 9:17 am
    The Chicago Javascript Meetup group gathered once again for a rousing discussion on web components.  Web components are essentially the elements in a a web page or document that interacts with the web browser. These elements indicate to the browser what should appear in the browser window. Justin McNally prepared a presentation called Web Components: The
  • What does it take to be a modern marketer? Infographic via Salesforce and Paradot

    pdebois
    31 Jul 2014 | 8:58 pm
    What does it take to be a marketer these days – a sensibility of art and science, according to Saleforce and Paradot. Both companies have put together the following infographic which emphasizes the need to consider technological capabilities as well as creative media.  Review and comment on what is takes below.
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
  • The App Aided College Student [Infographic]

    Damian Davila
    28 Aug 2014 | 12:38 am
    Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information. Because of this, the university will continue to be an environment that cultivates innovation. From Massive Open Online Courses [MOOCs] that make online education more…
  • Managing Feedback

    Damian Davila
    22 Aug 2014 | 3:16 pm
    Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts. The reality is that finding the feedback you really need often uncovers things you might not want to know. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor…
  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
 
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    Visibly Intelligent

  • Social Media Trends At This Year’s VMA and Emmy Awards

    Jennifer Radons
    27 Aug 2014 | 7:26 am
    This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic? So here’s how it all went down: Clearly the VMAs had a lot of buzz, but they were also on a weekend as opposed to the Emmy’s…
  • Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence

    Kris Wade
    21 Aug 2014 | 8:18 am
    Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site? One way to get this data added into VI is to export it into a CSV file, or put into Excel and then save as a CSV. It is simple to get it formatted correctly, and the customer support team at Visible…
  • The Social Wave Of The ALS Ice Bucket Challenge: Are You Left Out?

    Alex Higgins
    18 Aug 2014 | 1:13 pm
    “Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight. The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same. From an analyst’s perspective, I wanted to know the bottom-line numbers to determine if this viral social…
  • How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs

    Ken Giffin
    14 Aug 2014 | 1:01 pm
    Like many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home that is suddenly your new favorite.  And there are times I want to share that information with the world. It used to be though that seeing social media posts of people talking about what they were cooking or eating bored me.  I went to the extent several years ago to hide people that were posting everyday about their eating habits.  Somehow that seemed to be too mundane for others to care about and something that was clogging up my FB news feed. Over time, though I’ve…
  • Social media as a testing mechanism

    Rich Miller
    4 Aug 2014 | 8:57 pm
    I read a really interesting article from The New York Times over the weekend that I think proves social will become increasingly important. The article is a mini case study of how a large nutritional supplement company built and managed a large Facebook campaign: How Facebook Sold You Krill Oil At the highest level, I thought it was interesting because it showed: That large companies are shifting significant marketing investment dollars to Facebook (in this case, the company will spend ~$100M with Facebook over the next few years. That is real money! Marketing is marketing. It does not matter…
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    Brooks Bell » Blog

  • “Star of the Week” Spotlight: Scott Teschendorf

    Kelly Reiser
    19 Aug 2014 | 12:51 pm
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is optimization engineer Scott Teschendorf. As a three-time Star of the Week, Scott does great work, especially on a recent client project. From the information he shares below, it’s clear to see that he’s a great developer who truly embodies our “Pursue Knowledge” core value. Congratulations Scott! One of our company initiatives, and one of our core values, is…
  • Careers in Testing & Optimization: August 18, 2014

    Kelly Reiser
    18 Aug 2014 | 8:42 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Advisor, Digital Testing CVS Caremark Director, Strategic Testing & Analytics Talbots IT Director of eCommerce Belk Director of eCommerce Merchandising Bed Bath & Beyond Senior Data Scientist Web & Mobile Capital One Manager,…
  • 5 Must-Read Optimization Posts for the Week of August 11

    David DeFranza
    15 Aug 2014 | 4:17 am
    Data and analytics have revolutionized marketing. In a field that was once dominated by right-brained creative types, analysts have taken over. But marketing teams would be mistaken to turn away from their creative pasts entirely. Instead, marketers must develop “both-brain” personalities. Read the rest: Use “both-brain” marketing to balance creativity and analytics. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: AdExchanger: Why place and context are crucial for understanding consumer behavior.
  • There’s No Such Thing as a Failed Test

    Kelly Reiser
    13 Aug 2014 | 7:08 am
    This guest post was written by Marina Rakhlin, a product manager at Monetate, a leader in cloud-based testing, email optimization and personalization software. When it comes to testing, there’s pressure to find a winner. It’s what your boss is looking for, it’s what vendors are promising, and it’s what generates praise from the growth-hacker community. But all of this pressure has led to an unintended consequence: that a test not deemed a winner is instead deemed a failure. There should be no such thing. Even tests that signal negative impact on conversion rate or seem to not have…
  • Clickipedia: Regression to the Mean

    David DeFranza
    11 Aug 2014 | 1:59 pm
    What it is: The phenomenon in which a variable is extreme upon first measure, but moves towards the mean, or average, through subsequent measures. Having a coin land heads up 10 times in a row, for example, represents an extreme but not impossible event. However, if the coin is fair, flipping it 10 or 20 more times will produce a result more closely aligned with the standard probability of landing heads up. What it’s not: A causal phenomenon. Independent events do not “even out” or “compensate” for extreme observations. Rather, the regression to the mean simply describes a…
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    analytics for fun

  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the
  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Free Analytics Education? My Personal Development Plan for 2014

    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest job
  • How to Research a Market with Google Trends

    Marco Pasin
    16 Feb 2014 | 7:59 am
     Google Trends is a free web service offered by Google that shows how often a specific keyword (or a combination of keywords) is searched, compared to the total search volume across countries, and in various languages. Having said that, you can use Google Trends for many many tasks, from general market research to more specific web marketing tasks such as SEO (positioning your website on search
 
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