Web Analytics

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  • How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 1: Preparation

    The Invesp Blog: Conversion Rate Optimization Blog
    Stephen Da Cambra
    22 Jul 2015 | 3:32 pm
    “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll probably scream if you read “content is king” one more time (sorry, I guess you just did), but it’s true, and your web rankings seem to hinge on how many well-written blog posts you have. What Stands Between You and Writing Web Copy that Sells?
  • L'Oréal Canada finds beauty in programmatic buying

    Google Analytics Blog
    Adam Singer
    29 Jul 2015 | 1:45 pm
    Cross-posted on the DoubleClick Advertiser BlogWhile global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue. Goals Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North AmericaDrive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura Grow the Shu Uemura email subscriber list…
  • Getting Started in Digital Analytics

    SemAngel
    SEMangel
    30 Jul 2015 | 10:16 am
    One of our long time team members, Ryan Praskievicz, recently pushed a terrific blog reflecting on how he got started in Digital Analytics (with Semphonic). Since all my free time is still tied up trying to get the book draft finished, I'm grateful for the opportunity to point readers his way. If you're curious about how careers in digital analytics get started (pretty randomly mostly - the way careers often get started) it's a great read. It's also worth reading if you're on the hiring side of things. If hunting for a job feels random, so too, does the hiring process…
  • Are Your Insights Interesting or Actionable?

    Digital Marketing and Analytics by Anil Batra
    Anil Batra
    30 Jul 2015 | 3:21 pm
    “What is the business objective and who is the audience?” this is the question you should always ask before developing data insights.  This will help you figure out if you need to focus on Interesting or actionable insights. Yes, actionable insights are also interesting but not the way Media thinks. Media hypes Interesting Insights, insights that might not be actionable and valuable to the business. Your business stakeholders might prefer actionable insights over interesting. I said might because some business stakeholders (sometimes) will prefer Interesting even though that…
  • Customer Experience: Opportunities for the Mid-Size Organization

    Digital Marketing Blog by Adobe
    Chris Nguyen
    31 Jul 2015 | 10:52 am
    Predictions about new technologies often seem naïve in hindsight. Alan Turing and John Von Neumann, brilliant computer pioneers, thought the world would never have a need for more than four or five computers. Bill Gates now laughs when reminded of his earlier assertion that no one would ever need more than 128K of memory. The Internet was originally and enthusiastically projected to be a great leveling and democratizing medium in commerce. By bypassing the requirement for brick and mortar locations, it was suggested that anyone who could put up a website would be able to market to the world…
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    SemAngel

  • Getting Started in Digital Analytics

    SEMangel
    30 Jul 2015 | 10:16 am
    One of our long time team members, Ryan Praskievicz, recently pushed a terrific blog reflecting on how he got started in Digital Analytics (with Semphonic). Since all my free time is still tied up trying to get the book draft finished, I'm grateful for the opportunity to point readers his way. If you're curious about how careers in digital analytics get started (pretty randomly mostly - the way careers often get started) it's a great read. It's also worth reading if you're on the hiring side of things. If hunting for a job feels random, so too, does the hiring process…
  • Bureaucracy 1 Book 1 Me 0

    SEMangel
    16 Jul 2015 | 9:33 am
    Way back at the beginning of June I knew we were running very late on getting X Change organized but I still figured to target late October or early November. But it’s become clear that we are just too late to get things organized and do the normal Conference marketing in that timeframe. So for now, we’ve made the decision to push it – probably to next spring. It’s a bummer but in some ways it works better...for me at least. As regular readers may have noticed, I haven’t blogged much in the past six weeks either. That isn’t because I’ve stopped writing. The thing is, I’m…
  • Nailing 5 Theses to the Door of the Big Data Church

    SEMangel
    13 Jun 2015 | 10:59 am
    Last Friday I took part in the DAA’s latest version of Ask Anything where DAA Members can send in questions and the designated responder (me for the day) does his or her best to say something sensible in return. At the end of the day, Jim Sterne sent in a final question on the role of the analytics warehouse and machine learning that I simply couldn’t resist expanding into full essay form. If you’re confused about the role of machine learning in the warehouse or suspicious of the claims of technology vendors touting the benefits of massive correlation to discover the keys to your…
  • Crikey! What the UK Election Fiasco Tells us about Enterprise Voice of Customer

    SEMangel
    26 May 2015 | 10:44 am
    I won’t pretend to be an expert on UK politics and even less on UK polling. But in the wake of the disastrous performance of pollsters in the UK predicting the outcome of the general election there, I think it’s worth reflecting on the lessons to be learned. If you’re not familiar with the broad storyline, it goes something like this. In the days leading up to the election, pollsters were reading a toss-up between the incumbent Conservatives and the Labour party with expectations of a divided Parliament and much confusion. It didn’t go down that way, with the Conservatives winning a…
  • London's Digital Analytics Hub

    SEMangel
    21 May 2015 | 12:49 pm
    [I'm going to be in London the first week of June for the Digital Analytics Hub - running workshops on Segmentation and Data Modeling and participating in the Conference. I took a few minutes to answer some questions from the organizers around my sessions and the Conference in general. Check it out and if you are EU-based, check out the Hub - it's a great event.] Hi Gary, we are looking forward to welcoming you back to the DA Hub.  One of your workshops at this year's DA Hub is named "Getting Digital Segmentation Right". The name implies that many organisations do…
 
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    Digital Marketing and Analytics by Anil Batra

  • Are Your Insights Interesting or Actionable?

    Anil Batra
    30 Jul 2015 | 3:21 pm
    “What is the business objective and who is the audience?” this is the question you should always ask before developing data insights.  This will help you figure out if you need to focus on Interesting or actionable insights. Yes, actionable insights are also interesting but not the way Media thinks. Media hypes Interesting Insights, insights that might not be actionable and valuable to the business. Your business stakeholders might prefer actionable insights over interesting. I said might because some business stakeholders (sometimes) will prefer Interesting even though that…
  • CMOs: Three Major Roadblocks to Insights

    Anil Batra
    22 Jun 2015 | 10:59 pm
    Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights to be very valuable. Insights teams will make the best out of what they have available but you will get far better insights if you spend little time with them to understand what they need and help them with these for major roadblocks.Data Sources and Collection – Insights team has identified the data sources required for them to provide great insights, the data is all there either available internally or externally. The big challenges comes when the…
  • 4 KPIs for Measuring Email List Growth

    Anil Batra
    1 Jun 2015 | 10:32 pm
    Email list growth is the foundation of email marketing program. Unless you keep care in protecting and growing that list you will end up non functional email marketing program. Recently, I wrote a post on 23 Metrics for Email Marketing Metrics that you should know about, in this post I am taking 3 metrics from that list and adding one more to call out the 4 KPIs (Key Performance Indicators) to measure the email list growth.  Here are the four KPIs:Email Complaint Rate/Spam Complaint Rate – SPAM complaints can kill your marketing program. This KPIs allows you to see if…
  • 23 Email Marketing Metrics That You Should Know

    Anil Batra
    19 May 2015 | 10:29 pm
    A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance…
  • 9 Facebook Post Engagement Killers

    Anil Batra
    27 Mar 2015 | 2:16 pm
    Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them.You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com,  which provides general information…
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    Digital Marketing Blog by Adobe

  • Customer Experience: Opportunities for the Mid-Size Organization

    Chris Nguyen
    31 Jul 2015 | 10:52 am
    Predictions about new technologies often seem naïve in hindsight. Alan Turing and John Von Neumann, brilliant computer pioneers, thought the world would never have a need for more than four or five computers. Bill Gates now laughs when reminded of his earlier assertion that no one would ever need more than 128K of memory. The Internet was originally and enthusiastically projected to be a great leveling and democratizing medium in commerce. By bypassing the requirement for brick and mortar locations, it was suggested that anyone who could put up a website would be able to market to the world…
  • Cord Cutters and Cord Nevers Redefine Audience Make Up

    Jennifer Cooper
    31 Jul 2015 | 3:23 am
    What is TV consumption? How do people consume their favorite shows, movies and videos? Those are the questions TV programmers and multichannel video programming distributors (MVPDs) are asking themselves when considering things such as programming options, new direct to consumer (D2C) services and other over-the-top (OTT) offerings. The reason for these decisions is simple — a new generation of viewers has emerged that are either giving up their cable subscription or never signed up for one at all. They consume everything via digital services. These are, respectively, “cord…
  • Don’t Let Others Uberize Your Business!

    Mickael Bentz
    31 Jul 2015 | 3:00 am
    A while back, I wrote a blog post discussing the risk of being intermediated and the benefit of becoming the interface between your competitors and their customers, using the example of the financial app Bankin. Then, I wrote a second post, referencing a great article from TechCrunch about the war over the customer interface. Now, I’d like to continue and give you some more insights on this exciting trend using fresh stories. First, let’s introduce a third way to refer to this trend. No longer the risk of being “intermediated” or the risk of losing “customer interface,”…
  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    30 Jul 2015 | 11:00 pm
    This week’s articles look at how shoppers are using smartphones during the back-to-school season, why consumers are choosing buy online and pick up in store, and how Amazon plans to bring its drone delivery service into reality. Also, don’t miss our latest Adobe Consulting Checkout podcast. “Smart Shoppers Using Smart Phones this BTS Season” [Retailing Today]: Despite consumers’ online deal-seeking behaviors, when it comes to back-to-school supplies, physical stores still rule. “Buy Online, Pick Up In-Store Delivers Savings, Speed” [eMarketer]:…
  • Best Practices for Successful SMS Campaigns, Part 3

    Mickael Bentz
    30 Jul 2015 | 3:30 am
    In part 1 and part 2 of this three-part series, I shared best practices for attracting and retaining SMS subscribers and how to create text messages your customer will find important and engaging. In this part, I will finish up with best practices for tailoring and adjusting your SMS campaign to make sure you’re sending the right message to the right customer at the right time. Timing Is Everything Do you like waking up in the middle of the night because of an incoming-text chime, only to find that it’s a coupon for shoes? Didn’t think so. It’s not that I have anything against saving…
 
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    web analytics - Google News

  • Peakon wants to help you keep your best employees by bringing 'people ... - The Next Web

    3 Aug 2015 | 7:26 am
    The Next WebPeakon wants to help you keep your best employees by bringing 'people The Next WebIt's a familiar tale; you join a company that proudly trumpets how much it values its people, only to later discover it's not really listening to them at all. Regular surveys can help bosses know what their employees think about their working
  • Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel - TechCrunch

    3 Aug 2015 | 4:31 am
    TechCrunchMobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And AccelTechCrunchWizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital and returning investor Accel Partners. The Palo Alto-based startup will use its and more »
  • Quick: The vile culture of celebrity worship - The Southern

    3 Aug 2015 | 12:09 am
    Quick: The vile culture of celebrity worshipThe SouthernPart of my job as the digital editor is to monitor thesouthern.com's web analytics. Read more · Quick: Southern Illinois women face their flaws and 'Feel Beautiful'. Being a woman in the Western world means that our beauty — or lack thereof — is and more »
  • Web Analytics: Joining Up the Dots - Business 2 Community

    31 Jul 2015 | 4:10 am
    Business 2 CommunityWeb Analytics: Joining Up the DotsBusiness 2 CommunityMarketers today have access to vast pools of data and associated analytics, all of which can provide a clear insight into online marketing campaign performance as well as product and service trends and business direction. But despite this amount of ...
  • Phizzle Creates New Web-Based Sports Analytics Solution - SportTechie

    30 Jul 2015 | 7:29 pm
    SportTechiePhizzle Creates New Web-Based Sports Analytics SolutionSportTechieThe partnership of Phizzle and LSI, will create Phizzle Insight, a web-based sports analytics solution. Phizzle Insight combines player data and situational analysis, such as stats, individual and team performance, training, health and contract
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    Google Analytics Blog

  • L'Oréal Canada finds beauty in programmatic buying

    Adam Singer
    29 Jul 2015 | 1:45 pm
    Cross-posted on the DoubleClick Advertiser BlogWhile global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue. Goals Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North AmericaDrive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura Grow the Shu Uemura email subscriber list…
  • How To Setup Enhanced Ecommerce Impressions Using Scroll Tracking

    Adam Singer
    30 Jun 2015 | 10:45 am
    A version of this post originally appeared on Google Analytics Certified Partner InfoTrust's site.by Nate Denlinger, Web Developer at GACP InfoTrust, LLCOne of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities.Enhanced Ecommerce provides you with a complete picture of what customers on your site…
  • Remarketing Lists for Search Ads, Powered by Google Analytics

    Adam Singer
    25 Jun 2015 | 8:33 am
    Today we’re excited to announce you can use audiences (previously remarketing lists) created in Google Analytics to reach your customers on Google Search, with no tagging changes required. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors' past activity on your website Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and…
  • Learn to optimize your tag implementation with Google Tag Manager Fundamentals

    Adam Singer
    24 Jun 2015 | 9:00 am
    We're excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process.You'll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website. Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process…
  • BT Increases Sales Volume and Efficiency Using DoubleClick Bid Manager With Google Analytics Premium

    Adam Singer
    2 Jun 2015 | 8:00 am
    Cross-posted on the DoubleClick Advertiser BlogModern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data are realizing the benefits of more personalized marketing. BT, a leading telecommunications firm in the UK, did just that and saw fantastic results.  BT wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media…
 
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    Web Analytics World's Articles

  • Enterprise Analytics Platforms – 2015 Overview

    Web Analytics World
    31 Jul 2015 | 6:30 am
    Technology software here, analytics tools there. It’s hard to get through a jungle of vendors, especially when youdon’t know in detail which requirements and future scope the Analytics or Business Intelligence road map has in your own company. Luckily there are research companies out there providing an overview; besides the two giants Forrester and Gartner there […] Related posts: Digital Intelligence – Strategic Analytics Predictions for 2015 Mobile Analytics: Breaking Through in 2015 Is Web Analytics Dying?
  • How to Create Universal Data Layer for Google Tag Manager

    Web Analytics World
    21 Jul 2015 | 2:00 am
    Do you see yourself creating and modifying data layers every time you implement a new tracking via Google Tag Manager? If yes then this article is for you. I will show you how to create universal data layers that will save you from adding/editing data layers over and over again for different tracking requirements.  Let us suppose […] Related posts: Google Tag Manager Best Practices 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data
  • eCommerce 101 – Part 4: Scoping your Requirements

    Web Analytics World
    14 Jul 2015 | 2:00 am
    OK, so we now know what we’re going to sell and to whom. We also know what price points we are going to go with and how much money we’re going to make per item. We know how we’re going to take payment, we know how we’re going to get the goods or services to the […] Related posts: Legal requirements when selling SaaS services online – BTB
  • And the Halftime Analytics Top 10 goes to …

    Web Analytics World
    7 Jul 2015 | 2:00 am
    It’s that time of year again when we take a few moments to review the site for your top 10 favourite posts in a variety of categories. We scoured our analytics to find out which posts you’ve read the most, which ones you’ve shared out on Social the most and this time we have a […] Related posts: Web Analytics World Readers’ Choice for 2014! Best of WAW … so far! Google Analytics Custom Alerts which you must always use
  • Adobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics

    Web Analytics World
    30 Jun 2015 | 2:00 am
    German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and still not getting what you’d really like to). That’s what an Adobe Analytics client needed. The new “Unified Calculated Metrics” now make this possible […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I Why Google Analytics needs to fix its Sessions Key Metrics to Measure when Optimizing your App
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    LunaMetrics » Blog

  • Essential Guide to Testing AdWords Ad Copy – Part 1

    Nick Eppinger
    3 Aug 2015 | 8:40 am
    Writing and testing great AdWords ad copy is like running a never-ending science experiment. No matter how many times you optimize your text ads, there is always something you can tweak or test. With so many options for testing, managing ad performance can be overwhelming. Fear not! I’ll walk you through some basic ad testing concepts to implement in your PPC campaigns in our two part series. Starting Your Ad Test Always think about starting your A/B testing immediately. Planning ahead ensures early data collection and will help you achieve significant results in a shorter span of time. If…
  • Basic Reporting Automation with Google Analytics

    Andrew Garberson
    29 Jul 2015 | 6:28 am
    I am not a data scientist. I don’t even like statistics. That puts me in the extreme minority at LunaMetrics, a company comprised of people who ruined grade points in undergraduate statistics by setting test curves beyond the reach of their mere mortal peers. That’s why I like Google Analytics. I don’t need to understand a theorem on binomial sum variance inequality to do fairly complex digital marketing analysis. The product is easy to use, even for me, an adult who could not tutor a 9th grade math class. In other words, Google Analytics is not the problem for me or any of the…
  • How to Publish a Single Tag (and not others) in Google Tag Manager

    Sayf Sharif
    27 Jul 2015 | 8:17 am
    Let me know if you’ve heard this one before. You have a developer building out some tags in Google Tag Manager, but they’re not ready to be published yet. They have several tags with major changes, new tags, different triggers and variables. Lots of changes. Then you get a notification that you need to quickly add a different remarketing pixel to a single page. This is tough at the moment in Google Tag Manager. You don’t want to publish what’s in th container, it’s not ready, but you need to just add a quick tag and get it up on the site. No problem. Stop the…
  • Super Search Optimization Tips for Publishers & Journalists

    Michael Bartholow
    23 Jul 2015 | 10:21 am
    In the bustling world of news there’s no time to wait. “First-to-print” has in many ways become “First online” in the 21st century.  There’s nothing worse than having a hot take on a breaking lead and getting stuck behind a digital issue. Luckily, there are some tricks for all members of the newsroom to get their story in front of searchers online. I’ve interviewed some hardworking Super-friends from The Daily Planet, my local paper, to find out their biggest reporting challenges and explained how the latest in Google News technology can make their…
  • The Art of the Double Negative – Using Trigger Exceptions in GTM

    Jon Meck
    22 Jul 2015 | 12:25 pm
    Besides the basics of adding analytics and marketing tags to your website, Google Tag Manager also enables advanced website tagging and management through strategic use of Triggers. Understanding the basics of Trigger conditions, multiple Triggers, and Trigger exceptions will help to make your container smaller, more agile, and more effective. Let’s go through some basics, and then really dive into Trigger exceptions. Triggers and “Events” When you start creating a Trigger, the wizard does a great job of forcing you to start with a specific Event. This is a different concept…
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    Webtrends.com

  • Opportunities to Increase Form Fills and Completed Applications on Your Site

    Maxwell Spector
    30 Jul 2015 | 8:49 am
    The most common website conversion metric for a bank, credit union, insurance or other financial services company is the act of filling out a form. It can be a simple request for a visitor’s zip code in order to provide a more personalized quote or a more substantial form asking for a visitor’s complete contact information in order to start the account creation process. Building the right kind of submission form for your financial products and services can be contentious. Your legal team may demand that all credit card applications include country of citizenship while another department…
  • 4 Steps to Solve Mysterious Conversion Drops

    Tony Gray
    28 Jul 2015 | 8:45 am
    Every company wants to use data to make the right decisions about marketing – but the reality is that it can still be tough to wade through loads of metrics to find insights that really mean something. Let’s walk through a simple example of data-driven decision making by a large travel brand. The theme of this example – spotting a significant change in conversion, identifying the cause of the underperformance, investigating it and then making decisions – is something marketers from every industry can relate to. I’ve broken down this example from a travel company into four steps that…
  • Top Marketing Questions to Answer with Webtrends Explore

    Jill Dornan
    27 Jul 2015 | 1:47 pm
    When you take a look at regular reporting for web, social and mobile channels, it’s common for a number of questions to pop up. ‘Why did traffic spike yesterday?’ Or, ‘Why did we have such a drop in that new campaign’s page views?’ For analysts, one-off questions can amount to a good amount of investigation and reporting. Fortunately, using an ad hoc data exploration and segmentation analysis tool such as Webtrends Explore can help you quickly and easily get the answers you’re looking for. We’ve been asking our clients about their experiences and gathered top questions…
  • The Scoop on Recent Product Updates at Webtrends

    Steve Earl
    27 Jul 2015 | 1:44 pm
    It’s been a busy year here and the product team at Webtrends has been working hard on new enhancements to help our clients reach their business goals through innovative digital measurement and optimization solutions. If you haven’t had a chance to keep up with the latest product developments, below are some recent highlights we’d like to share with you. More capabilities to help marketers optimize the customer experience In April, we released the latest version of our visual editor within Webtrends Optimize, which enables marketers to more easily deploy A/B testing and targeting in an…
  • Inspirational and Achievable: See How Banks Can Deliver Customer Experiences That Connect

    Maxwell Spector
    22 Jul 2015 | 10:05 am
    At Webtrends, we understand and expect that each business and industry is unique with specific goals, challenges and opportunities. In our years of working with clients of all shapes and sizes across industries, we frequently observe trends in the way enterprises approach cross-channel data collection, analysis, experience optimization and personalization. Trends in the travel industry spawned our last aspirational video, Sailing to Conversion which illustrated how travel marketers can effectively analyze and capitalize on their customer’s digital experiences. Now, we have imagined a…
 
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    E-Nor | Web and Mobile Analytics Consulting and Training » Blog

  • Google Analytics’ Benchmarking Reports

    Tracy Rabold
    31 Jul 2015 | 6:30 am
    The benchmarking reports allow organizations to compare their performance across a number of metrics to their peers. Peers can be defined by some combination of: Industry category — 1,600 categories helpfully broken down from top level to two levels below that Geographic market — 1,250 countries and regions or states if you happen to be interested in the U.S. Sessions per day — 7 buckets Google Analytics helpfully defaults to representative peer groups for Industry Category and Sessions per Day, but you can change these — and Geographic market — to whatever you…
  • Programmatic Advertising: Creating Remarketing Audiences from Google Analytics

    Eric Fettman
    23 Jul 2015 | 9:57 am
    Remarketing (also known as retargeting), has become an integral part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your site – and particularly those who match certain characteristics or who have initiated a conversion process – will be more likely to convert on a return visit than new users will be to convert on a first visit. After visiting ledbury.com, I see banners for Ledbury clothing on cnn.com. Remarketing Basics For most of remarketing, the basics and straightforward: A visitor comes to your site. The…
  • Custom Funnels in Google Analytics Premium

    Farid Alhadi
    16 Jul 2015 | 10:49 am
    Really cool video on custom funnels in Google Analytics Premium by our own Eric Fettman (on our new video tutorial blog, gademos.com). Custom funnels are really powerful, as you’ll see from the video – you can create funnels with really specific steps and conditions, then segment them to measure drop-off between multiple stages of critical user processes (even across multiple sessions). With advanced segments on-the-fly, you can even gather interesting insights like (as demonstrated in the video) compare mobile drop off’s vs desktop, etc. The post Custom Funnels in Google…
  • Google Analytics Warning: “You Are Exceeding Data Limits”

    Farid Alhadi
    9 Jul 2015 | 11:50 am
    You may have encountered this warning in your Google Analytics dashboard: “You are exceeding data limits.” The good news is your site is awesome. The bad news is your analytics may not be accurate. This means your volume of traffic is pretty high – and it’s probably time to start thinking about migrating to the premium version of Google Analytics (Google Analytics Premium). Limits and Sampling According to Google, if you exceed 10 million hits (hits include each pageview, screenview, event, ecommerce transaction, etc), there’s no assurance that the excess hits…
  • Cross-Domain and Roll-Up Reporting

    Asmaa Mourad
    1 Jul 2015 | 8:57 am
    Need to track multiple domains or subdomains in Google Analytics? It can be a little hard to know where to start. In the infographic below, you can follow the initial questions to the answers that you need. Special thanks to Simo Ahava and Stephane Hamel for their feedback. The post Cross-Domain and Roll-Up Reporting appeared first on E-Nor | Web and Mobile Analytics Consulting and Training.
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  • Ebook: 20 Powerful Big Data Visualizations for 2015

    Sameer
    20 Jul 2015 | 11:03 pm
    There was a time when data visualization was considered a fancy art. Times have changed, and today we are drowning with data of all shapes and form. Gartner predicts a 650% growth in enterprise data in five years of which 80% will be unstructured. Can you imagine dealing with the massive amounts of data to derive insights? Visualizing data is ... Read More
  • 10 Big Data and Data Science Conferences You Don’t Want to Miss in 2H 2015

    Sameer
    6 Jul 2015 | 10:00 pm
    2015 has already been a great year for the data enthusiasts as we have had several events focused on data and analytics. The good news is if you are interested in attending data or analytics conferences, there is a lot more to come. In this post, I would like to cover some major events focused on data and analytics planned ... Read More
  • 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

    Sameer
    23 Jun 2015 | 11:30 pm
    Few weeks ago I did a keynote presentation at Digimarcon West conference. My goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this post I would like to share the video recording of the session along with the power point slides and the entire transcript. Enjoy! Video ... Read More
  • 10 Unique Ways to Apply Data Science to Digital Marketing – Part 1

    Sameer
    3 Jun 2015 | 10:30 pm
    Digital marketing tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my recent posts. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. ... Read More
  • How Big Data Impacts our Lives Everyday [Infographic]

    Sameer
    8 Apr 2015 | 5:30 pm
    I recently came across a cool big data infographic which neatly details how big data touches our lives everyday. I found it very interesting so I got permission from the creators to share with my blog subscribers. It is true, whether we know it or not big data plays a huge part in our everyday lives. On a daily basis ... Read More
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    The Invesp Blog: Conversion Rate Optimization Blog

  • How Smartphones Influence Shopping Behavior

    Khalid Saleh
    3 Aug 2015 | 4:45 am
    The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?   Infographic by- Invesp conversion optimizaion…
  • How to Write Web Copy that Sells Even if You’ve Never Written Anything Before – Part 2: The Headline

    Stephen Da Cambra
    29 Jul 2015 | 4:51 pm
    If you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation. Whether it’s for a web page, a landing page, an email – any digital marketing copy – even if you write the world’s most amazing copy ever, if it doesn’t meet the criteria set out in Part 1, the effort could easily be wasted. For businesses, great web copy must be more than good writing. It must convert readers or…
  • How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 1: Preparation

    Stephen Da Cambra
    22 Jul 2015 | 3:32 pm
    “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll probably scream if you read “content is king” one more time (sorry, I guess you just did), but it’s true, and your web rankings seem to hinge on how many well-written blog posts you have. What Stands Between You and Writing Web Copy that Sells?
  • How to Create a Winning Content Strategy to Increase Conversions

    Ayat Shukairy
    21 Jul 2015 | 3:48 am
    This webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account. © 2006-2015 Invesp
  • The Importance Of Online Customer Reviews [Infographic]

    Khalid Saleh
    20 Jul 2015 | 7:31 am
    How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!   Infographic by- Invesp conversion optimizaion To Publish this Image on your Blog or Website . Copy this code Infographic…
 
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    Zimana Web Analytics Blog

  • Tips for A Better Customer Experience Through Better Site and App Performance

    pdebois
    16 Jul 2015 | 12:30 pm
    Web development professionals have long considered page load speed as a valuable performance metric meant to reflect a positive online experience for a website visitor. Today’s consumers have adopted that consideration –  and so should your business. Faster page load times will help ensure your fast-moving mobile customers are seeing a great offer instead of an annoyingly slow site, particularly...
  • Analytics Tips: How to Eliminate Self Referral URLs in the traffic reports

    pdebois
    15 Jul 2015 | 3:11 pm
    Don’t you hate it when you check your referral reports and see a double listing of your site?  Don’t you hate it when you check your referral reports and see a double listing of your site? Don’t you hate it…. …when you get a joke?  Ok, that opening was certainly for effect of this post....
  • Video: JavaScript Debugging from Chicago JavaScript meetup feat. @mdkhan005

    pdebois
    14 Jul 2015 | 6:13 pm
    Debugging Javascript is a task that developers find themselves doing more frequently these days.  The scope of Javascript usage continues to be widely adopted in various frameworks such as MeteorJS and AngularJS.  Thus developing debugging skills is becoming valuable, even for analytics practitioners.  There have been many analytic practitioners who have also a developer background.  But...
  • Infographic – Predicting Customer Behavior via @Alteryx

    pdebois
    30 Jun 2015 | 9:42 pm
    The drive for businesses to better understand customers through data has never been higher.  This infographic from Alteryx explains the influences on customer behavior prediction.  Read on.
  • When analytics disappoints (and what to do about it) – Technical aspects

    pdebois
    8 Jun 2015 | 4:20 am
    The diagnostics for analytics can take many forms, but the challenge lies in where to start troubleshooting first. One approach is to simplify the source of the problem – errors can lie either in the data collection or in the report settings of your analytics solution. Let’s look at a few typical occurrences. Checking data...
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    idaconcpts.com

  • You Won the Lottery, Now What? [Infographic]

    Damian Davila
    27 Jul 2015 | 2:29 pm
    In life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones.  After finding out that you now, there are two key action items that you need to follow. The first thing to realize is that $800 million in lottery prizes goes uncollected each year, so that is why the very first thing that you need to do is to secure your winning ticket. The second one is that while you may be tempted to go on a social media spree to let people that you have won the BIG ONE, you…
  • 5 Ways to Work for Yourself

    Damian Davila
    25 Jul 2015 | 2:08 am
    Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business This is one of the biggest reasons why people quit their jobs. If you’re tired of always answering to someone else, become your own highest authority by starting your own company. Monetize your hobby; go professional with your personal skills; become an entrepreneur and self-starter. 2. Invest Anyone can learn to invest, so don’t be…
  • An Overview of Bulletin Board Focus Groups

    Damian Davila
    22 Jul 2015 | 2:48 am
    Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion.  Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups The methodology of a BBFGs starts with the moderator releasing a set of questions on the first day, and participants providing answer to those questions. The moderator reads the participant’s answers and provides additional…
  • 5 Ways to Boost Your Monthly Income (Part 1)

    Damian Davila
    22 Jul 2015 | 1:51 am
    Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs. I could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account. For now, I…
  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
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    Cision

  • Bill Hutchinson Joins San Francisco Chronicle

    Cision Staff
    3 Aug 2015 | 8:42 am
    Bill Hutchinson has joined the San Francisco Chronicle as deputy metro editor overseeing breaking news. Hutchinson was most recently a senior reporter and ‘rewrite man’ for the Daily News in New York, on staff since 1997. He is the author of Sushi and Black-Eyed Peas: An All-American Memoir. For more news from San Francisco, follow the San Francisco Chronicle on Twitter and ‘Like’ on Facebook.  Day one at new job in the books; headed in for day two. Wish me luck! pic.twitter.com/TqUSPiwWr2 — Bill Hutchinson (@bill_hutchinson) July 21, 2015 Don’t miss the…
  • Steve Bornfeld Joins Las Vegas Magazine

    Cision Staff
    3 Aug 2015 | 8:33 am
    Steve Bornfeld has left his position as senior writer and columnist for Vegas Seven to join Las Vegas Magazine + Showbiz Weekly. Before Vegas Seven, he wrote for the Las Vegas Review-Journal. For more lifestyle news from Las Vegas, follow Las Vegas Magazine on Twitter and Instagram. All good things (plus this column) must come to an end. Goodbye, Vegas Seven – and thank you. #vegasseven http://t.co/zQEfQbGe9Q — Steve Bornfeld (@sborn1) July 16, 2015 Want more updates like this one? Subscribe to our daily or weekly emails now!
  • Five Things Everyone Should Know About Snapchat

    Jim Dougherty
    3 Aug 2015 | 8:30 am
    “I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs to them. We snap together over 100 times a day. It’s keeps them close to me while away at college or with their father.” – Leah Fein-Roque, Public Relations Manager, SociallyFein Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. Most responses ranged from “I don’t use it” to “I don’t know too much about it.” Some still perceive it…
  • Greg White Moves From WSJ To Bloomberg

    Cision Staff
    3 Aug 2015 | 8:26 am
    Greg White has left his role as Moscow bureau chief and Russia editor for The Wall Street Journal to join Bloomberg News as enterprise editor, overseeing emerging markets. He is based in Moscow. White served as Moscow bureau chief and Russia editor for The Wall Street Journal  since May 2003, serving in the same role for Dow Jones Newswires since October 2009. Prior to this, he served as the WSJ’s Detroit deputy bureau chief since September 1999, serving as reporter since September 1999, and previously an editor for the AP and Dow Jones Newswires in Moscow since 1991. For more…
  • NBC News Welcomes Sam Kass

    Cision Staff
    3 Aug 2015 | 8:21 am
    Sam Kass has joined NBC News as a senior food analyst. Kass is a former White House chef and policy adviser on nutrition. For more national and international news, follow NBC News on Twitter and Google+. Couldn't be more exited to get started with the @NBCNews family! Good times w @MLauer & @SavannahGuthrie @TODAYshow https://t.co/Drd3vmpcRU — Sam Kass (@chefsamkass) July 30, 2015 Want more updates like this one? Subscribe to our daily or weekly emails now!
 
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    Brooks Bell » Blog

  • 5 Must-Read Optimization Posts for the Week of July 27

    David DeFranza
    31 Jul 2015 | 7:12 am
    Believe it or not, the end of summer is just around the corner. And this means one thing: Back-to-school shopping is about to begin. Like any high volume shopping season, back-to-school requires special consideration. Knowing how shoppers behave is essential for creating an effective plan. Read the rest: Back-to-school 2015: How marketers can make the grade. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Internet Retailer: Back-to-school shoppers rely more on smartphones and less on social media.
  • Is it Possible Customers Actually Appreciate Sign-Up Forms?

    David DeFranza
    30 Jul 2015 | 1:35 pm
    Whether you’re a subscription-based business or an online retailer, collecting customer information helps create more personal, tailored marketing messages—and research has shown volunteering personal information actually creates more favorable responses to subsequent advertising, too. The most common way to collect this information is through registration forms and, typically, some incentive is offered in exchange. Sometimes, visitors receive a white paper or free resource; sometimes they receive a coupon or promotion. This exchange relies on a tendency explored by social psychologists…
  • Careers in Testing & Optimization: July 28, 2015

    Kelly Reiser
    28 Jul 2015 | 9:09 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Data Scientist Verizon Sr. Web Analyst Williams-Sonoma Active Cosmetics Division – Manager, eCommerce & Merchandising L’Oreal Product Manager – Conversion Optimization and Commerce Ancestry.com Digital eCommerce…
  • 5 Must-Read Optimization Posts for the Week of July 20

    David DeFranza
    24 Jul 2015 | 7:10 am
    Back to school spending is expected to increase 4.6 percent year over year—making it a high-volume shopping period of increasing importance. And, just like the holiday shopping season, back to school shoppers have unique needs and behaviors that may not be addressed by your current site. Preparing a plan for more effective targeting is essential to maximizing success. Read the rest: How to target promotions for back-to-school shoppers. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Optimizely: 3 tips…
  • Beat the Heat of the Holiday Shopping Season by Testing These Ideas Now

    David DeFranza
    23 Jul 2015 | 11:59 am
    Summer has settled into the “dog days”—the several week stretch in late July and early August characterized by high temperatures. It’s a good time to replenish your sunscreen supply, sit by the pool, and polish off some light reading. And because of this, you’d be forgiven for forgetting about Thanksgiving, Christmas and the holiday shopping season that occurs between them. But as strange as it may seem, this is exactly the time to start planning for the high-volume shopping season. READ MORE: 10 Takeaways From Back to School, Useful for Any Major Shopping Season Ideally, you would…
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    OnlineMetrics

  • Ultimate Guide to Setting Up Your Google Analytics Account

    Paul Koks
    21 Jul 2015 | 12:00 am
    Do you know everything about how to effectively set up your Google Analytics account? If you do, great and fantastic to hear! You are an Analytics Ninja right? :-) If you don’t, this is a great chance to dive a bit deeper into the world of Google Analytics. And to get really up to speed with all the possibilities that are out there. In this very detailed post I share the 31 steps you need to take into account to correctly set up and configure your Google Analytics account. So that you collect the most relevant, accurate data and insights for your business. It contains both…
  • Six Challenges of Qualitative Data Analysis

    Paul Koks
    14 Jul 2015 | 12:00 am
    In an ideal world there is both valuable quantitative as well as qualitative data available to you. You can’t say that one data source is better than the other. They complement each other and provide you with a more accurate picture of what’s going on and why. Both data sources are very helpful in the field of conversion optimization. Well thought out hypothesis – based on quantitative and qualitative data – are important to define the best A/B test experiments. However, it is very important to understand the limitations of qualitative data analysis. In this…
  • 10 Tips for Your Next A/B Test Report

    Paul Koks
    7 Jul 2015 | 12:00 am
    Communicating your results is a crucial part of A/B testing. It’s a no-brainer that you need to have excellent written and verbal communication skills. And you might wonder, what information should I include in my A/B test report? Do you already have a report framework in place? Great, I expect you to learn a few things here on how to further improve it. You don’t have a framework yet? No problem, you’ll walk away with practical tips on how to build your next A/B test report. In my experience there are 10 elements you should consider to include in your report. Always keep…
  • 20 Ecommerce Segments to Improve Your Customer Insights

    Paul Koks
    30 Jun 2015 | 12:00 am
    The number of ecommerce websites is rapidly growing every day. Varying from small privately-held businesses that hardly make any revenue, to companies like Amazon that generate billions of sales each month. In this post I share 20 ecommerce segments in Google Analytics that help you derive meaningful insights from your data. It should generate enough ideas on segmentation so that you can turn more visitors into customers. I recommend to check out my last post about Google Analytics segment types as well. This is especially useful if you are relatively new in this area. 1. Sessions with…
  • In-Depth Overview of Different Google Analytics Segments

    Paul Koks
    23 Jun 2015 | 12:00 am
    It’s not the first and definitely not the last post I will write about segmentation. It’s such an amazing and important topic, don’t you think? In this article I will explain in detail about the different types of Google Analytics segments you could set up. Remember that segmentation is the key to actionable insights. Overall metrics and results are nice to know, but don’t drive the business insights that lead to exponential growth. 1. System Segments On default, unless you use one or more admin filters or table filters, you see in most Google Analytics reports data…
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    Digital Analytics Blog - AT Internet

  • [Infographic] Readers of online press increasingly opt for their smartphones

    Aurélie Bonneville
    28 Jul 2015 | 1:03 am
    Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between June 1, 2014 and June 30, 2015, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope. ...
  • For an effective digital analytics strategy, ask yourself these 4 questions

    Pierre-Henri Courtey
    23 Jul 2015 | 1:27 am
    Today, with digital analytics, we can track a user across 3 devices and 15 channels, over an entire month, even if he is mainly using offline apps. (True story.) The question is, how can you use this kind of data for your business? In order to draw the most value from digital analytics, where should ...
  • Digital analytics today: A view from the inside – Part 2

    Fai-keung Ng
    21 Jul 2015 | 2:41 am
    In part one of this interview, we heard an industry expert’s view on the role of digital analytics in business, and how to pick the right analytics tool. Now, Fai-Keung Ng shares additional insights on the Southeast Asian market in particular, and where he sees digital analytics tools headed in the future. You can also ...
  • Quoteworthy analytics: Our top 10 quotes from digital analytics experts

    Bernard Segarra
    9 Jul 2015 | 12:03 am
    Today, we’ve prepared a compilation of the 10 most memorable quotes from the many interviews and articles that have appeared on this blog. Read on for the most noteworthy comments from seasoned digital analytics experts on all topics: evolution of the profession, big data, SEO, tracking, KPIs, and more. Let us know which quote(s) stand ...
  • Digital analytics today: A view from the inside – Part 1

    Fai-keung Ng
    7 Jul 2015 | 2:00 am
    In this two-part interview, hear an industry expert’s take on the evolution of web analytics, its growing role in Southeast Asian markets, and the future of digital analytics. Fai-Keung Ng, AT Internet’s group country manager for Southeast Asia, shares his thoughts. You can also listen to or download the podcast here. What is “web” analytics? ...
 
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    Tatvic Blog

  • 32 Resources to Help You Become an Expert at Enhanced Ecommerce

    Boni Satani
    13 Jul 2015 | 5:06 am
    Enhanced Ecommerce came out of beta in Nov  2014 and since then we have had educative encounters in the form of tons of awesome content from some of the best web analytics industry veterans. What follows is a guide aimed at educating  the reader about best Enhanced Ecommerce resources in one single place. We have divided the post into 7 Categories. Feel free to jump into any relevant category to get started: Section 1: Resources to Get Started with Enhanced Ecommerce (For marketers) Section 2: Technical Resources on how to Implement Enhanced Ecommerce (For developers) Section 3: Generating…
  • Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size

    Nilang Patel
    9 Mar 2015 | 5:58 am
    Google analytics has come up with a brilliant feature of creating your own custom dimensions and metrics. Custom dimensions are functionally very similar to custom variables, both features enable you to group your data in new ways by applying values to hits based on a scope that you define. However, custom dimensions are more flexible since it allows you to edit the name and the scope in your property settings without modifying the code. Introduction of Enhanced Ecommerce in Google Analytics has helped us get detail product related metadata information. Earlier we used to have aggregate…
  • How to Measure the Performance of your Internal Promotion using Enhanced Ecommerce?

    Bhoomika Joshi
    10 Feb 2015 | 5:27 am
    Internal promotions are the promotion of your products on your own Ecommerce Store. Like you put a banner ad on your homepage to promote a particular product listed on another part of your website. Using Enhanced Ecommerce, we can now record the number of impressions of these internal promotional banners, how many users clicked on these promotions, their click-through rate, and then how many ultimately purchased after seeing or clicking the promotion. The report will ultimately help you learn which Internal Promotion is driving maximum revenue for your Ecommerce store. How to Implement…
  • How to save $500 Per Month on your Google Adwords Campaign by avoiding this one mistake!

    Nilang Patel
    22 Dec 2014 | 2:29 am
    E-commerce store owners spend thousands of dollars on advertising their product to acquire more customers.  Google Adwords is one of the channel which is used extensively by online retailers to promote their products.  The paid traffic acquired from the campaigns sometimes brings great ROI and sometimes not based on how the campaigns are optimized. We recently worked with a client whose Google Adwords Campaign was not properly optimized i.e. the client was running the Google Adwords Campaign for the products that were out of stock! Not only were his campaigns incurring losses (we call it…
  • 6 Pricing Myths of E-commerce Companies Debunked!

    Ravi Pathak
    8 Dec 2014 | 3:59 am
    As a part of initial release for Liftsuggest Price Discovery Engine, we had carried out a detailed research by speaking to many experts & Directors of E-commerce companies. What we found really was eye opening for us especially about the subjects that we were dealing with. We found myths about how the pricing is set by e-commerce firms & I thought let me share our learning by debunking several myths: Myth 1: Setting prices involves marking up prices (cost-plus) “When setting price for my e-commerce store, all I have to do is to just to add a markup on each product in my excel…
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