Web Analytics

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  • Welcome to the New Adobe Analytics Navigation

    Digital Marketing Blog by Adobe
    Ben Gaines
    18 Sep 2014 | 5:06 pm
    Navigation. It’s an often-underappreciated element of great product design, and for good reason: when done well, navigation is such a seamless, integral part of the user experience that you hardly notice it. Any analytics application with enough flexibility to serve wide-ranging business needs, especially as more and more users access the data, is going to offer a lot of options for retrieving that data and turning it into insights. These options could be manifest as a variety of reports, a large set of dimensions and metrics, varied visualization options, a smattering of data sources, etc.
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Tag, you’re It!

    Web Analytics World: Online Marketing & Analytics
    Angela Wilkinson
    16 Sep 2014 | 2:00 am
    How many tracking tags are on your website? It’s a common enough occurrence – you build a website and are delighted with it being all new, tidy and shiny and you start to use it. Time passes and you add more functionality to the site, but all too soon you realise that that all the […] Related posts: 5 Things Vendors of Tag Management Systems may not tell you Ensuring Full Privacy Compliance Through Tag Management
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    The Invesp Blog: E-commerce and Landing page Optimization
    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
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    SemAngel

  • Analytics Club - Talking Optimization Post #9 by Gary Angel

    SEMangel
    12 Sep 2014 | 11:53 am
    Kelly, It’s been hugely fun to do this this series (and the one on Personalization with Jim – who still owes me a post!) – so thanks. I don’t know about you, but the back-and-forth sure seems to make it easier to write this much content. As I mentioned offline, I’m hoping we can put all this together into a Whitepaper for Q4 as a little something to remember our initial Analytics Club foray by. Before we wrap up, though, there are a few final issues I wanted to get your thoughts on. I’ll start by picking up a thread from your last post regarding how optimization programs measure…
  • Analytics Club - Talking Optimization Post #8 by Kelly Wortham

    SEMangel
    7 Sep 2014 | 9:58 am
    Gary, Sorry for the delay in my reply! It’s not due to lack of interest, I assure you. In fact, your last post really hit the nail on the head of one of my biggest pet peeves around optimization programs – namely that they so often fail to recognize and/or adequately communication their incredibly important place within the analytics and business intelligence organizations. Advanced analytics are so important in understanding the past and present and in helping to guide what should be the focus of the future. But as you so rightly point out, you can only analyze data you have. That’s…
  • X Change Registration Opens

    SEMangel
    30 Aug 2014 | 1:00 pm
    Good Things Come to Those Who Wait (but not too long) It’s been a long wait, I know, but X Change registration is now open. So take a break from college football, grilling, and back to school and REGISTER NOW! Getting the Website up on the new architecture took a while, but all systems are go. We have the most Huddle sessions ever, an incredible array of topics, the usual A-List of enterprise measurement leaders across every industry, and a spectacular setting and venue to enjoy. If you're focused on digital analytics, this is the one Conference you should not miss. With registration coming…
  • Analytics Club - Talking Optimization Post #7 by Gary Angel

    SEMangel
    23 Aug 2014 | 2:37 pm
    Kelly, Terrific post. I think your five steps capture a large and important part of how enterprises ought to think about the integration of testing and analytics. Everything, from the deep integration of segmentation to the use of customer satisfaction impact is, I think, dead-on. In fact, I think we’ve done such a good job covering this that I want to delve into a slightly different topic; namely, the way that a testing program can be used by an analytics team (and an organization) to answer fundamental questions that are impossible to cull out of any analytics method, no matter how…
  • Analytics Club - Talking Optimization Post #6 by Kelly Wortham

    SEMangel
    14 Aug 2014 | 10:43 am
    Hey Gary – Whew! Back from my week long family vacation to Seattle and the Pacific Northwest beaches and ready to dig back in (after digging OUT from the work waiting upon my return). I’ve read through your most recent post a few times to get me back on track and I think I’ve answered all the lingering questions in this post – though don’t hesitate to call me out if I miss something. I am still at least partly day dreaming of the windy, cloudy, beautiful shores of Washington. Let’s start with your assertion that a good creative brief should include at minimum the two-tiered…
 
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Digital Marketing Blog by Adobe

  • Interpretation and Personalization: Painting the Creative Marketer

    Kevin Lindsay
    19 Sep 2014 | 5:00 am
    Like I said earlier this week, we are on the brink of a new era in digital marketing, one in which the marketer—the artist—must reimagine, reengineer, and rethink his or her role. Long gone are the days of simply turning to designers, visionaries, and other creative types to do the “right brain” thinking. We’re sitting squarely in a moment in time—call it the “Pixar-ification” of the industry—in which everyone is expected to think, act, and invent, through all stages of customer journey. To bring this concept to life at the Adobe Digital Marketing Symposium next week, I’ve…
  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    19 Sep 2014 | 5:00 am
    This week’s articles from our retail experts include recommendations on tactics for marketing to millennials, the expected growth of beacons this holiday season, and Macy’s plans to connect the digital to their store experience. “Six Tactics for Successfully Marketing to Millennials” [MarketingProfs]: As the largest generation by the numbers, having a strategy to market to millennials is becoming a must. Here are six tactics to help. “Beacons Land on Retailers’ Holiday Wish Lists” [eMarketer]: With e-commerce sales estimated to grow by at least 16 percent this holiday season,…
  • On a Mission: Making Your Statement

    Mikel Chertudi
    19 Sep 2014 | 4:00 am
    As we head into this series on building a strategic marketing plan, I will describe one element critical to your overall plan in each of the posts. I will be working with a small, custom ski company located in the Sawtooth Mountains of Idaho, Big Wood Ski, to show how these elements can be implemented into a real world business and marketing plan. A link to a blank template follows each appropriate post, ready for you to make this plan your own. Let’s fire it up!  Having a trio of defining statements about mission, vision, and values is imperative in building a solid, strategic marketing…
  • Welcome to the New Adobe Analytics Navigation

    Ben Gaines
    18 Sep 2014 | 5:06 pm
    Navigation. It’s an often-underappreciated element of great product design, and for good reason: when done well, navigation is such a seamless, integral part of the user experience that you hardly notice it. Any analytics application with enough flexibility to serve wide-ranging business needs, especially as more and more users access the data, is going to offer a lot of options for retrieving that data and turning it into insights. These options could be manifest as a variety of reports, a large set of dimensions and metrics, varied visualization options, a smattering of data sources, etc.
  • Needle in the Hay: The Power of Early Adoption for Brands

    Carmen Sutter
    18 Sep 2014 | 4:30 am
    If you’ve been paying attention to the social media world this week, you’ve probably noticed more than your fair share of furious anger, much of it aimed squarely at Twitter.  If you haven’t, here’s a quick taste: There are two reasons people seem to be turning on the beloved social network. The first is a relatively innocuous change that only affects compulsive feed refreshers.  Twitter will now show you tweets that your followers have favorited if (and apparently only if) you’ve refreshed your feed twice and there’s nothing new to show you. It’s really nothing more than a…
 
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    Web Analytics Demystified

  • Top 5 Metrics You’re Measuring Incorrectly … or Not

    Eric T. Peterson
    3 Sep 2014 | 10:31 am
    Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my attention. While the article’s title (“Top 5 Metrics You’re Measuring Incorrectly”) is the sort I am used to seeing in our Buzzfeed-ified world of pithy “made you click” headlines, it was the article’s author that got my attention. Whereas these pieces are usually authored by well-meaning startups trying to “hack growth” … this one was written and published by Jodi McDermot,…
  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    Eric T. Peterson
    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • Team Demystified Update from Wendy Greco

    Eric T. Peterson
    29 Jul 2014 | 10:04 am
    (The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way…
  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    Eric T. Peterson
    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
  • The Recent Forrester Wave on Web Analytics … is Wrong

    Eric T. Peterson
    16 May 2014 | 8:06 am
    Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries. Huge spreadsheets of data, long written answers, and multiple calls and product demos … all munged down into a single visualization designed to tell the large Enterprise which vendors to call and…
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    Google Analytics Blog

  • Enhanced Google Analytics Audience Capabilities Come to Apps

    Anonymous
    17 Sep 2014 | 12:00 pm
    Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics.  Just one of the improvements for audience segmentation and remarketing we're announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments. In-App Audience Demographics Reporting and RemarketingGood analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say: “We need analytics to help us…
  • New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500%

    Anonymous
    10 Sep 2014 | 12:00 pm
    If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out. Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is…
  • U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium

    Anonymous
    23 Jul 2014 | 10:24 am
    With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, Cardinal Path, turned to Google Analytics…
  • Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery

    Unknown
    15 Jul 2014 | 10:56 am
    Rooms To Go, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency -  LunaMetrics - who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users.The Google Analytics Premium integration allowed Rooms To Go to:…
  • Analytics Pros helps Avvo Gain New Insights with Data Import

    Anonymous
    1 Jul 2014 | 9:00 am
    Companies use many systems to run their business. These may include multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web. At the 2014 Analytics Summit we announced the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together…
 
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    Web Analytics World: Online Marketing & Analytics

  • Tag, you’re It!

    Angela Wilkinson
    16 Sep 2014 | 2:00 am
    How many tracking tags are on your website? It’s a common enough occurrence – you build a website and are delighted with it being all new, tidy and shiny and you start to use it. Time passes and you add more functionality to the site, but all too soon you realise that that all the […] Related posts: 5 Things Vendors of Tag Management Systems may not tell you Ensuring Full Privacy Compliance Through Tag Management
  • How to do a Content Marketing Analysis using Google Analytics

    April Wilson
    9 Sep 2014 | 2:00 am
    In my last article, I reviewed some of the key findings from a content analysis of Web Analytics World content views for all of 2014. If you have a website where you are generating content on a regular basis and you want to perform a similar analysis, this article will show you how to use […] Related posts: 4 Reasons Content Marketing Analysis Drives Killer Strategy Google Tag Manager Best Practices Content marketing: what’s really changed for marketing?
  • Think Porsche.

    Ralf Haberich
    2 Sep 2014 | 2:00 am
    We all admire market leaders. We all believe in the power of emotion. We all have a unique relation to cars (negative or positive) and we all know Porsche. We all have that one thing we always dream of achieving, that icon of power, wealth and status. For me it’s a Porsche. Who wouldn’t want […] Related posts: Ensuring Full Privacy Compliance Through Tag Management
  • Google Tag Manager Best Practices

    Himanshu Sharma
    26 Aug 2014 | 2:00 am
     Google Tag Manager (GTM) is a powerful tool to add and edit measurement tags without much intervention from the IT department. It is also much easier to use than directly hard coding tags on a website. But creating and managing tags, macros and rules within the GTM still require certain skills. If you are not […] Related posts: Getting rid of the inflexible side of Google Tag Manager 7 things to consider before blindly choosing Google Tag Manager 5 Things Vendors of Tag Management Systems may not tell you
  • Key Metrics to Measure when Optimizing your App

    Alon Even
    19 Aug 2014 | 2:00 am
    With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Social Media and Social Media Metrics: An Interview with Stephen Monaco It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
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    Analytics Platform - Piwik

  • How to make your plugin configurable – Introducing the Piwik Platform

    Thomas Steur
    17 Sep 2014 | 4:56 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to add new pages and menu items to Piwik). This time you will learn how to define settings for your plugin. For this tutorial you will need to have basic knowledge of PHP. What can I do with settings? The Settings API offers you a simple way to make your plugin configurable within the Admin interface of Piwik without having to deal with HTML, JavaScript, CSS or CSRF tokens. There are many things you can do with settings, for instance let users configure: connection…
  • New Piwik Mobile 2.1.0 is released including new features!

    Thomas Steur
    12 Sep 2014 | 7:34 pm
    Piwik Mobile 2.1.0 is now available! This new version brings better support for iOS8 and includes several UI improvements, bugfixes and new features: Support for Segmentation [#3243] – you can now apply your custom segments in Piwik Mobile Better support for Events Clickable URL’s in a visitor’s actions list Expose a general setting to configure SSL certificate validation [#4688] Fixed the Real-Time Map was not working on Android 4.4+ [#4413] List of all 14 closed issues We have also updated the underlying framework for better compatibility with new devices and improved…
  • How to add new pages and menu items to Piwik – Introducing the Piwik Platform

    Thomas Steur
    10 Sep 2014 | 10:29 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a widget). This time you’ll learn how to extend Piwik by adding new pages and menu items. For this tutorial you will need to have basic knowledge of PHP and optionally of Twig which is the template engine we use. What can be displayed in a page? To make it short: You can display any corporate related content, key metrics, news, help pages, custom reports, contact details, information about your server, forms to manage any data and anything else. Getting…
  • How to create a widget – Introducing the Piwik Platform

    Thomas Steur
    4 Sep 2014 | 3:55 am
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to create a scheduled task in Piwik). This time you’ll learn how to create a new widget. For this tutorial you will need to have basic knowledge of PHP. What is a widget in Piwik? Widgets can be added to your dashboards or exported via a URL to embed it on any page. Most widgets in Piwik represent a report but a widget can display anything. For instance a RSS feed of your corporate news. If you prefer to have most of your business relevant data in one dashboard…
  • Piwik and Piwik PRO featured in TrustRadius buyer’s guide

    Piwik Core Team
    3 Sep 2014 | 7:43 am
    We are proud that Piwik and Piwik PRO are being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and scooping up two awards: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius Digital Analytics TrustMap ™ for Enterprise. Rankings Based on User Ratings and Market Segment Adoption Learn more The TrustRadius TrustMaps™ guide features reviews from authenticated TrustRadius users on a number of digital analytics platforms from the biggest names in the digital analytics industry – Piwik…
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    Webmetricsguru INC - Marshall Sponder

  • WebMetricsGuru Updates – September 9th, 2014 – Web Journal

    Marshall Sponder
    8 Sep 2014 | 11:57 pm
    Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
  • Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

    Marshall Sponder
    3 Jun 2014 | 3:18 pm
    Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail MarketingWe need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com Now you know why I am not writing here as much – so…
  • Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

    Marshall Sponder
    14 May 2014 | 1:18 am
    Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with. Social Media isn’t just a communications model, it’s also a business model Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their…
  • Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

    Marshall Sponder
    9 Apr 2014 | 11:03 am
    Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….   ClickZ Live NYC Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of…
 
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    Google Analytics, SEO, Social Media and PPC blog » Blog

  • FAQ About Google Analytics Enhanced Ecommerce

    Samantha Barnes
    18 Sep 2014 | 7:00 am
    If you’ve never heard of Enhanced Ecommerce, the documentation and information available might seem a little overwhelming or overly technical and focused on implementation. But don’t let that be an excuse to dismiss this great new feature and miss out on one of the most important updates to Google Analytics this year! By the end of this post you will be able to answer the big questions about what it is and why you should use it. What is Enhanced Ecommerce? Early this summer, Google announced an exciting new plugin to the public called Enhanced Ecommerce (ec.js). Designed as an…
  • SEO Tips When Switching Servers

    Reid Bandremer
    16 Sep 2014 | 7:59 am
    Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place. A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different platform. As I scrambled to see if there were any SEO issues (there were), I realized how little was written on this topic, so I began asking questions and taking notes. Disclaimer: I’m no expert on servers and web hosting.* However, I am one of the…
  • How to Learn PPC from the Ground Up

    Chris Vella
    11 Sep 2014 | 5:44 am
    During the start of my professional career, I stubbornly favored SEO and never entertained the idea of picking up some PPC skills in my free time. As time went on, the sands began to shift and I was asked to do some “light” work in paid advertising. I quickly became overwhelmed by the complicated user interface that had enough options to keep you clicking for days. The flaw in my approach is obvious now, but hindsight is 20/20. I tried to jump into the middle of an intricate setup and understand it by clicking around, which was ineffective and a waste of my time. It was then…
  • How to Fire a Virtual Pageview in Google Tag Manager

    Sayf Sharif
    10 Sep 2014 | 5:52 am
    Firing a Google Analytics Virtual Pageview with Google Tag Manager is easy, and far more powerful than ever before. When our clients or training attendees upgrade from classic Google Analytics to Universal Analytics implemented through Google Tag Manager, we often get questions about how to transition these Virtual Pageviews from inline code to being implemented through GTM. There are a number of different ways you can implement Virtual Pageviews, and hopefully this will provide one solution to help ease the transition to a GTM implementation of Google Analytics. What Is a Virtual Pageview…
  • The Death of UTM Campaign Parameters

    Jim Gianoglio
    9 Sep 2014 | 6:19 am
    UTM campaign parameters. We love them. We hate them. They make it easy to track both online and offline marketing efforts. But they aren’t very pretty to look at, and they’re difficult to implement reliably, especially for a layperson (i.e. non-technical person). Often, there’s a situation where we want to track a number of different approaches or people contributing to a campaign. Imagine the pushback you’ll get when you suggest each person modifies their UTM parameters to personally identify themselves or the approach they’re using. Fortunately, there’s…
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    All Web Analytics Demystified Blogs

  • Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE!

    8 Sep 2014 | 4:02 pm
    Since ACCELERATE started in 2011, the Partners at Web Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful for attendees and the community generally. This year, we are introducing the opportunity for the community to ask us anything. The last session of the day will address your questions, so send them our way by tweeting using the #AskDemystified hashtag. (Not a ‘Twitter-er’? Email your questions to AskDemystified@webanalyticsdemystified.com.) What’s more, the best question we receive will win the…
  • Bulletproof Business Requirements

    3 Sep 2014 | 1:39 pm
    As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often people get wrapped around the axle and fail to capture what’s truly important from a business users’ perspective. The result is typically a great deal of wasted time, frustrated business users, and a deep-seated distrust for analytics data. All of these problems can be avoided by following a few simple rules for collecting and validating business requirements. Rule #1: Set Proper…
  • Top 5 Metrics You’re Measuring Incorrectly … or Not

    3 Sep 2014 | 10:31 am
    Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my attention. While the article’s title (“Top 5 Metrics You’re Measuring Incorrectly”) is the sort I am used to seeing in our Buzzfeed-ified world of pithy “made you click” headlines, it was the article’s author that got my attention. Whereas these pieces are usually authored by well-meaning startups trying to “hack growth” … this one was written and published by Jodi McDermot,…
  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • When to Use Variables vs SAINT in Adobe Analytics

    18 Aug 2014 | 2:00 am
    In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules of thumb on the topic. Background Information As a refresher, SiteCatalyst variables like eVars and sProps are used to store values that break down Success Events and Traffic Metrics respectively. For example, if you have a metric for onsite searches, you should be…
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    Webtrends Blog

  • Bankers are data-driven – at least when they can be

    Michael Wilson
    16 Sep 2014 | 8:42 am
    Outside the walls of banks and credit unions, most of us live in a happy place of data sharing, data lookups, APIs, SDKs and Javascript tags that feed us more data than we can use. We struggle with how to restrain ourselves from collecting that which we don’t need by focusing only on the data that is actionable or insightful. Last week at the American Bankers Association Marketing Conference, I learned that the banking industry faces very different challenges. Here is a synopsis of conversation I had at least a dozen times with some of the marketers in attendance: One-size fits all…
  • Making Sense out of Numerous Analytics Options in Today’s World of Big Data

    Steve Earl
    11 Sep 2014 | 9:58 am
    What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies looking for analytics solutions and existing clients who have already made the investment, seven criteria consistently surface that are important in the decision making process when choosing an enterprise analytics service. They are: Product features and…
  • New technologies are changing the face of personalization

    Max Specter
    10 Sep 2014 | 8:45 am
    Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation of powerful personalized experiences. Up until now, the path to action for marketers started with a report or dashboard, identifying a pattern, trend or anomaly, and then, manually taking an action. And while measuring the…
  • We’re crazy about pets – and our pet-loving clients, too

    Craig Fitts
    9 Sep 2014 | 9:00 am
    There are a ton of animal lovers in our Portland office and last week some of us had the opportunity to rub elbows with a few of the great folks down at the Oregon Humane Society (OHS). We learned a little about their facility and routines, as well as how they categorize animals for different levels of adoption readiness. We also saw the handlers socializing adolescent dogs to get them used to other dogs. And, of course, we got to play with super cute furry friends. OHS is a great organization and one we are proud to provide with our pro-bono services. They use Webtrends Analytics to…
  • Get personal to avoid becoming “brand spam”

    John Fleming
    4 Sep 2014 | 7:57 pm
    We recently commissioned a survey of 2,000 British consumers to find out more about their habits and opinions when it comes to email marketing. What we found is that spam is driving them mad – even though many of those emails are from brands they actually like. The research revealed that the average Brit has 260 unopened emails in his or her inbox, totaling more than 11 billion across the country – and the majority of them are from brands. Many of these emails came from brands a consumer signed-up to receive offers and communications from. So why do so many sit unopened? The answer, for…
 
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • Mobile Analytics Real Time Reporting – Not What You’d Expect

    Joel Michael
    19 Sep 2014 | 11:55 am
    We used to hear “mobile is the future.” Then, we started to hear the phrase, “Mobile Now.” Finally, “Mobile First” is the reality. While this is great for consumers, as we have access to great apps and services literally at our finger tips, marketers are now challenged to keep up with new user-experiences, new platforms, mobile development, and yes, you guessed it, new mobile analytics! But, hey, no one said life in the fast lane was easy And, when you need mobile insights in a jiffy, you’re naturally going to look at real-time reporting. Don’t get ahead of yourself…
  • Evolve to Universal Analytics – 5 Tips For Migrating

    Feras Alhlou
    16 Sep 2014 | 12:40 pm
    The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here. Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well! Not only do we have the sessions, but we’re also having a Fireside Chat with Justin Cutroni, Google Analytics Evangalist, and he’ll be providing answers to all your “burning questions”. You all should know Justin, an avid speaker and blogger and thought leader in our industry. So bring on…
  • 4 Analytics Lessons from Fitness Trackers

    Shiraz Asif
    2 Sep 2014 | 7:49 am
    Labor day just passed which pretty much marks the end of summer vacation. The party’s over, as they say, and it’s time to get back to work. Children get back into routine for school, students gear up for another semester, people reminisce over summer vacations and plan out the rest of the year, and of course businesses begin to buckle down for Q4 so they can finish out the year on a strong note. It’s a time to re-evaluate, tweak and re-establish goals. There’s also that iPhone 6 announcement coming next week, but I digress. One of my goals for this year was to make significant strides…
  • 3 Solutions to a Good Problem: 10 Million Hits a Month in Google Analytics

    Shiraz Asif
    28 Aug 2014 | 1:00 am
    It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are increasing, the Key Performance Indicators you’ve chosen are displaying progress, and the hits to your website are sky-rocketing! Life is good when suddenly an error message starts flashing on your reporting dashboard – you’ve exceeded…
  • ABC’s of Google Analytics

    Farid Alhadi
    11 Aug 2014 | 6:30 am
    Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”. In the Google Analytics interface, on the left side there is the Google Analytics reporting menu. You’ll realize they’ve done a great job of organizing things based on intuitive marketing strategies. A is for Acquisition: What brought visitors to your site? These items in GA essentially show you what’s driving traffic to your…
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Want to Improve Your Customer Journey Maps? Listen to … Your Customers

    Stephen Da Cambra
    16 Sep 2014 | 4:09 am
    It starts before they arrive and doesn’t end when they leave. You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way. And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first…
  • Free Shipping is So 2013 & Other Thoughts to Improve Online Customer Experience

    Stephen Da Cambra
    9 Sep 2014 | 4:39 am
    Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites. Why? What are the differences between a B&M store and an online store that would account for such a huge gap? While the answers are many and varied, in both cases, customers’ in-store experiences are a major determinant of whether they convert. Did they easily find what they were looking for? Did they have a good impression of the store? Did they get through the checkout in a reasonable time? If ‘customer experience’ is paramount to conversions, then you need to look at what…
  • Effectiveness Of Online Advertising– Statistics And Trends

    khalid
    2 Sep 2014 | 11:17 am
    When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was…
  • One Effective Sign-Up Form and One Not So Much

    Stephen Da Cambra
    28 Aug 2014 | 4:23 am
    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails. I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path. The journey begins the moment customers become aware of your value proposition and it continues at least until they convert,…
  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
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    Zimana Web Analytics Blog

  • Analytics Tip: 6 Simple Installation and Maintenance Tips To Reduce Analytics Errors

    pdebois
    16 Sep 2014 | 10:31 am
    Adding an analytics solution can be simple or complex depending on the site structure.  That complexity can be enough to have more than a few hang ups occur. Is the site an e-commerce site?  Are there cross domains? What about adding custom dimensions or event tracking for specific objectives? Even the easiest solutions can become an organizational
  • Infographic: How to Copywrite for Email, Social, and the Web via VerticalResponse @VR4SmallBiz

    pdebois
    15 Sep 2014 | 2:38 pm
    Before you can measure your analytics results, it’s important to have great media that attracts customers and interest.  That interest is reflected in the referral traffic, day in and day out.  Thus creating great copy is an essential step. To aid that essential copywrite step, Vertical Response has created an infographic outlining the various difference on
  • Automated Insights names Pierre DeBois of Zimana one of 50 Follow Worthy Marketing and Analytics Experts

    pdebois
    14 Sep 2014 | 12:13 pm
    The analytics firm Automated Insights named Pierre DeBois, founder of Zimana, one of 50 “Follow-Worthy Marketing Measurement and Digital Analytics Experts”.  The list was compiled by Automated Insights, a multi-disciplinary team consists of experienced technologists, business professionals, and writers.  The company produces Wordsmith, a big data analytics platform that spots trends then translates the correlated data
  • Cloudcamp – HIPAA, Self Care, and applying Internet of Things for personal health care

    pdebois
    13 Sep 2014 | 1:11 pm
      Cloudcamp in Chicago is an interesting mix of presentations on technology. Presenters are usually from the same industry, and are timed to keep presentations at 5 -10 minute lengths. I attended the September 3rd, 2014 gathering at TechNexus, an incubator in Chicago which recently moved to the upper office floors of the Opera House.
  • Identifying and Testing UX Assumptions by @Annieswank via Refresh Chicago

    pdebois
    5 Sep 2014 | 8:39 pm
    Annie Swank, a Chicago graphic designer, made a great presentation on User Experience (UX).  She gave her presentation, Identifying and Testing UX Assumptions, at the new location for TechNexus in Chicago for Refresh Chicago, a design and development meetup group dedicated to highlighting the local community of technology specialists and their experiences.  In her presentation,
 
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
  • Online Marketing 101 for Entrepreneurs

    Damian Davila
    2 Sep 2014 | 11:56 pm
    When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You simply need to get your business into the online discussion world with a few key strategies. Start with Your Website With websites being necessary in today’s…
  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
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    Visibly Intelligent

  • Twitter Curation – Much Ado About Nothing?

    Michael Maziarka
    19 Sep 2014 | 10:26 am
    There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using algorithmic feed curation. To entrenched Twitter users, this goes against the grain. “I select which tweets I want to see, and don’t want that muddied by irrelevant noise.” Cutting to the chase, I’m inclined to believe that there are times that this could actually enhance my experience. And even when it doesn’t help, it may not be all that perceivable to me (i.e. I won’t be overwhelmed by noise). How did I arrive at that conclusion? Putting aside the pontification about…
  • Social Media Trends At This Year’s VMA and Emmy Awards

    Jennifer Radons
    27 Aug 2014 | 7:26 am
    This weekend played host to the MTV Video Music Awards and the Emmys; it’s a bit of an unconventional schedule as these two events are usually at least a month apart. So with this Hollywood hubbub happening so close together I knew we’d be in for oodles of fresh water cooler fodder – What would the new VMA scandal be? Would the new Emmy host go too far? Would the people who won actually deserve it? Ultimately, which award show would come out the top topic? So here’s how it all went down: Clearly the VMAs had a lot of buzz, but they were also on a weekend as opposed to the Emmy’s…
  • Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence

    Kris Wade
    21 Aug 2014 | 8:18 am
    Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site? One way to get this data added into VI is to export it into a CSV file, or put into Excel and then save as a CSV. It is simple to get it formatted correctly, and the customer support team at Visible…
  • The Social Wave Of The ALS Ice Bucket Challenge: Are You Left Out?

    Alex Higgins
    18 Aug 2014 | 1:13 pm
    “Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight. The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same. From an analyst’s perspective, I wanted to know the bottom-line numbers to determine if this viral social…
  • How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs

    Ken Giffin
    14 Aug 2014 | 1:01 pm
    Like many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home that is suddenly your new favorite.  And there are times I want to share that information with the world. It used to be though that seeing social media posts of people talking about what they were cooking or eating bored me.  I went to the extent several years ago to hide people that were posting everyday about their eating habits.  Somehow that seemed to be too mundane for others to care about and something that was clogging up my FB news feed. Over time, though I’ve…
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    OnlineMetrics

  • #GAtips: Row Number Hack in Google Analytics

    Paul Koks
    19 Sep 2014 | 1:09 am
    In the past, Google Analytics allowed you to view and export 500 rows of data from most of your reports in your Google Analytics account. They changed this number to 5000 in April 2013. For a lot of people, especially those with smaller websites, this is more than enough. However, if you are running a very large content or e-commerce site, you might want to raise this number. Tip 2: Row number hack in Google Analytics. If you know how it works, it’s quite an easy fix. Here we go: Just head over to one of your reports where you like to display more than 5.000 rows. On the lower right…
  • #GAtips: Exclude Known IP Addresses in Google Analytics

    Paul Koks
    18 Sep 2014 | 11:58 am
    Inspired by many friends, I like to introduce my Google Analytics tips series: #GAtips. From now on I will regularly publish easy to digest, actionable tips in addition to the more in-depth articles that I write from time to time. Tip 1: Exclude known IP addresses in Google Analytics. Are you running a private website by yourself? Make sure to exclude your own IP address in the Google Analytics admin section. Do you work as an in-house web analyst? Don’t forget to exclude your company IP addresses. Maybe you are an consultant working for several clients at a time? Make sure to…
  • How to Use Google Analytics Annotations for Better Insights

    Paul Koks
    15 Sep 2014 | 12:00 am
    If you are like me, you are not solely interested in “what”, but even more in “why” and “how” questions. More challenging and better optimization possibilities, so a win-win for your brains and business! :-) The “what” is also known as the first, most basic layer of Analytics questions. I recommend to dive into the deeper layers as well. In other words, you like to understand the complete picture about “what’s going on” on your website and act upon. That’s when Google Analytics annotations really come in handy.
  • How to Effectively Analyze Website Data in Google Analytics – 10 Steps

    Paul Koks
    9 Sep 2014 | 7:00 am
    Do you have a process that helps you analyze website data in a smart way? If you don’t have it or think it can be improved, I recommend to read this post very carefully. From experience I can say that a thorough process empowers you in many ways. It will be more easy to convince your boss to go in a certain direction, to make more accurate decisions and to derive new insights at a glance. Just to name a few! After reading this post you might approach web analytics data in a different way. That’s ok, as long as it is more effective! :-) 10 Step Process to Analyze Your Data In the…
  • Data-Driven SEO – Take Your SEO off of Auto-Pilot

    Guest Author
    4 Aug 2014 | 12:00 am
    What you bring to your company is insight, inspiration, vision. The data brings in the numbers, it brings in a lay of the land, a road map of who your customers are, what the market looks like and how your website is performing. No matter how good your road map, you won’t get anywhere without a skilled navigator. When it comes to data-driven SEO, navigation comes down to a single basic question: how can you make your customers retained readers? This is the inverse of how some see SEO content. Many think of web content as something that transforms a reader into a customer. SEO lingo…
 
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    Digital Analytics Blog - AT Internet

  • DMEXCO: Excess, creativity & quality

    AT Blog
    12 Sep 2014 | 8:54 am
    With 36,000 visitors from 86 countries, this mini digital universe gathered major companies and key speakers around cutting-edge topics during two non-stop days. The figures alone are enough to make your head spin, but what was truly remarkable was the incredible creativity and means invested in each booth. Creativity and extravagance were definitely the key words for this 2014 edition: some booths were 30 feet long, while others featured huge wall screens, Magic Waterfall water logos, hundreds of devices on display, and more. As a French leader, AT Internet was not to be missed with a…
  • Big data, privacy and the evolution of digital analytics – Interview with Benjamin Mercier of Barclays

    Bernard Segarra
    9 Sep 2014 | 1:29 am
    Benjamin Mercier is Vice President, Senior Digital Analytics Manager in the Retail division of London-based bank Barclays. 10 years ago, he began his career by helping launch the classifieds ads site Vivastreet, before continuing on as a consultant for two different analytics companies (one of which was AT Internet!) in France and in the United Kingdom. Strongly influenced by Anglo-Saxon, “data-driven” culture, he took over the Digital Analytics department at Barclays, where he manages a team of about 10 web analysts and consultants. For Benjamin, big data is not just a passing…
  • “Dark Social”: Illuminate the dark side of traffic

    Bernard Segarra
    23 Jul 2014 | 1:45 am
    Who’s never copied and pasted a link into an email to share an article, video, photo or other content? While it’s common and seemingly benign, sharing content in this way actually disrupts how we track and analyse traffic sources, since we can’t immediately tie the traffic to a social interaction. To truly understand the real impact of all kinds of social sharing, and to measure how “viral” certain content really is, we must shine a light on what’s called “Dark Social” traffic. When measuring its own site traffic, “The Atlantic” magazine discovered that more than 56% of…
  • Smart TV: deciphering viewer usage to enhance the TV experience

    Bernard Segarra
    27 May 2014 | 1:43 am
    Soon, all new TVs will be able to connect to the Internet. The latest trends support this, with TV equipment experiencing marked progress in 2013. Today, the world of smart TV already incorporates a wide range of interactive services: web browsing, video platforms, catch-up TV, VOD, applications, games, multiscreen, and more. Tomorrow’s offer will be even richer, with more interactive services and deeper synergies between all connected devices (like tablets, smartphones, game consoles, and more). The TV experience is rapidly changing, and content is decreasingly restricted to linear…
  • [Infographic] World Cup 2014 & TV tracking: How can you measure “drive-to-web”?

    Bernard Segarra
    6 May 2014 | 2:00 am
    This upcoming global sporting event will draw about 4 billion TV viewers in June. Given that 75% of people interact with a second screen while they watch TV, and that traffic to advertisers’ sites peaks within 2 minutes after ad broadcast, brands are turning to TV tracking. But how can you precisely measure this “drive-to-web”? How can you see the real impact of your TV campaigns? Check out this infographic for key stats and factors at play, and the basics and benefits of TV Tracking by AT Internet.   [Infographic] World Cup 2014 & TV tracking: How can you measure…
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    Web Analytics and ROI Tracking - Terminus Blog

  • How to Measure the Effectiveness of Your Tweets?

    Puru Choudhary
    14 Sep 2014 | 7:31 pm
    If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL Builder for Your Needs on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it. I want to find out what makes people click on the links I share. There are at least two things I…
  • Google Analytics: How to Get Accurate Traffic Reports

    Puru Choudhary
    21 May 2014 | 8:16 pm
    What’s the most important information that your web analytics tool can provide you? It’s where your website visitors are coming from. Let’s look at Google Analytics channels. In many cases, it can tell you where a visitor came from, but in many others, it cannot. Here’s an example traffic distribution. Google Analytics Channels Do you think this is accurate? Perhaps some Direct traffic should be in Email, or some Referral traffic should be in Social. To make sure that Google puts it in the right bucket, you need to understand how it interprets your website traffic. Only then can…
  • UTM Tracking: Find the Best Analytics URL Builder for Your Needs

    Puru Choudhary
    12 May 2014 | 8:09 am
    When talking about UTM campaign tagging, most blogs only mention Google URL builder. But it’s worth exploring a few other tools, some of which not only help you build, but also manage your UTM tracking URLs. You can then choose the best tool for your marketing campaigns considering your analytics requirements, team size, risk tolerance, and budget. Let’s look at some analytics URL builders from the most basic to the most advanced. 1. Manual tagging This is not really a tool, but it’s still a commonly used method for building tracking URLs. It is also the most…
  • 7 Most Frequently Asked Questions About UTM Parameters

    Puru Choudhary
    20 Apr 2014 | 7:23 pm
    Whenever I read tweets and blog comments about UTM parameters, I feel that there’s a lot confusion around them. It may be because UTM parameters are so deceptively simple. They are just a set of five parameters (utm_campaign, utm_medium, utm_source, utm_term and utm_content) that you can add to your URLs and get so much more insights in your analytics reports. These parameters do a lot of work and are interpreted in very specific ways in Google Analytics. In this post I’m going to answer 7 most frequently asked questions about UTM parameters. Hopefully it will clear some…
  • How to Use UTM Parameters in Drip Email Campaigns for Best Results

    Puru Choudhary
    5 Nov 2013 | 7:13 am
    Drip email campaigns are very popular and effective in engaging people with your content. Your visitors don’t need to stay on your website for very long to read what you have to say. They can read your material at their own leisure. But you also need to make sure that your emails are effective and people are taking action. Your email service provider probably tells you what the open and click rates of your emails are. You can use tools like Google Analytics and KISSmetrics to monitor your conversion rate. To get the whole picture, you need to tie those conversions back to your emails…
 
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