Web Analytics

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  • The Right Use for Real Time Data

    All Web Analytics Demystified Blogs
    9 Feb 2015 | 10:08 am
    Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage for an organization, and when does it serve as a distraction? And how should analysts respond to requests for real-time data and dashboards? There are two main considerations in deciding when real-time data is of benefit to your organization. 1. The cadence at which you make changes The frequency with which you look at data should depend on your organization’s ability to act upon it. (Keep in mind –…
  • Google Analytics Introduces Product Release Notes

    Google Analytics Blog
    Adam Singer
    31 Mar 2015 | 10:40 am
    Ever feel like you just can’t keep up with all the new features in Google Analytics? We hear you! To help you keep track of everything that’s going on, we’ve started publishing Release Notes in our product Help Center. Release notes will be updated periodically and will have the most comprehensive list of new features or changes to the Google Analytics product. So, if you see something new in your account and have questions, we recommend starting here. We’ll point you to the relevant documentation to get you up to speed on everything you need to know. We're happy to be adding another…
  • Understanding and Modeling Faceted Search

    SemAngel
    SEMangel
    21 Apr 2015 | 11:03 am
    Faceted search is at the heart of the ecommerce site experience. But despite its central role, the complexities of measuring and understanding faceted search behavior have contributed to make it both under-studied and under-optimized. In my last post, I described a basic data model for faceting that was designed to capture non-lossy, detailed facet behavior for analysis. While that data model is a significant improvement over the basic storage of facet data as it’s typically collected, I would expect that any competent analyst could and would design similar structures. In today’s post,…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • Point of Sale: Retail & Travel Weekly

    Digital Marketing Blog by Adobe
    Derek Tangren
    23 Apr 2015 | 11:00 pm
    This week’s articles include a look at trends disrupting consumer behavior, differences between recommendations and predictions, and how millennials use social for shopping. “4 Trends That Are Disrupting Consumer Behavior” [Retailing Today]: New technologies, such as personalization and the rise of omnichannel and mobile purchasing, are influencing consumer behaviors. “The Difference between Recommendations and Predictions—and Why It Matters for Marketers” [Business Insider]:  Recommendations and predictions are not the same thing and how retailers can leverage each. “How…
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    SemAngel

  • Understanding and Modeling Faceted Search

    SEMangel
    21 Apr 2015 | 11:03 am
    Faceted search is at the heart of the ecommerce site experience. But despite its central role, the complexities of measuring and understanding faceted search behavior have contributed to make it both under-studied and under-optimized. In my last post, I described a basic data model for faceting that was designed to capture non-lossy, detailed facet behavior for analysis. While that data model is a significant improvement over the basic storage of facet data as it’s typically collected, I would expect that any competent analyst could and would design similar structures. In today’s post,…
  • Fascinating Facets

    SEMangel
    12 Apr 2015 | 4:46 pm
    Faceted search is at the heart of most complex, large-scale eCommerce sites.  Not only does it play a huge role on the website, it plays a particularly significant role in those visits that can be influenced with merchandising. There are always a significant number of visits to an eCommerce site that lack any purchase intent. There are, too, a large number of visits where purchase intent is heavily focused on a specific product. Neither of these visit types is easy to influence. But for those visits and visitors who are seriously shopping, faceted search is usually at the core of the…
  • On the Importance of ETL

    SEMangel
    30 Mar 2015 | 9:58 pm
    If you translate IT analytics professions into their Hollywood counterparts, analysts are the stars and big data architects are the directors. It’s great to be in the leading roles. But you can’t make a movie with just stars and a director. Somebody has to build sets, manage the lighting and roll film. Our IT analytics equivalent is ETL – the difficult but totally essential process of moving data and manipulating it into the highly usable forms specified by the architects and demanded by the analysts. In this extended series on big data, I’ve so far concentrated on the essential role…
  • Data Structures for Sequence, Time Between and Pattern

    SEMangel
    22 Mar 2015 | 11:27 am
    More Thoughts on Analyzing the User Journey I saw an article this past week in the local rag touting a bold new initiative in social media to localize advertising by country. In the featured case study, a company had targeted different messages by gender and country. Imagine, personalization at the 50% of the country population level! Wow. That's kind of like walking around at a conference, shaking people's hand and saying, "Hello girl" or " Hello boy". This is 2015, right? I didn’t fall asleep last night and wake up in 1995? Are we really bragging about…
  • A Data Model for the User Journey

    SEMangel
    8 Mar 2015 | 5:03 pm
    [If you’re going to be out at the Adobe Summit this week and would like to chat about big data models, digital analytics and how EY can help you get it right, just drop me a line and we can connect!] When I talk to companies who are thinking about or trying to build a big data digital analytics warehouse, the two business problems that usually seem to be driving the train are attribution and optimizing user journey. They are deeply related, of course. Attribution is just a view of the user journey where campaign touches are of particular interest. So if these two applications are driving…
 
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    Occam's Razor by Avinash Kaushik

  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
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    Digital Marketing Blog by Adobe

  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    23 Apr 2015 | 11:00 pm
    This week’s articles include a look at trends disrupting consumer behavior, differences between recommendations and predictions, and how millennials use social for shopping. “4 Trends That Are Disrupting Consumer Behavior” [Retailing Today]: New technologies, such as personalization and the rise of omnichannel and mobile purchasing, are influencing consumer behaviors. “The Difference between Recommendations and Predictions—and Why It Matters for Marketers” [Business Insider]:  Recommendations and predictions are not the same thing and how retailers can leverage each. “How…
  • Social Marketing Has Lost Its Way – Part 3: The Way Back

    Carmen Sutter
    23 Apr 2015 | 4:02 pm
    In the first post in this series, we spent some time considering the current plight of the average social marketer – awash in a sea of mediocre, unfocused campaigns built on guesswork, with no measurable ROI to speak of. This is obviously not a tenable position to be in. However, at Adobe we’ve been focused on addressing this pain point and outlined how we can help you measure social ROI in part two. We can aim higher by learning to think like social analysts. We learned about anomaly detection and contribution analysis – two powerful, integrated Adobe Analytics capabilities that can…
  • The Future of Digital: Thoughts from Business Insider’s Ignition Event

    Cory Edwards
    23 Apr 2015 | 5:00 am
    A few weeks ago, Business Insider hosted an event where leaders from the tech space shared their thoughts on the future of digital and how it may impact business going forward. I found the report fascinating and thought it worthwhile to share a few of the more interesting findings. Henry Blodget, CEO of Business Insider, kicked off the event with a slideshow highlighting a few stats. Here are some of the most compelling takeaways. The Global Internet Population Continues to Grow─We’re All Online Currently, there are almost 3 billion people online. That fact alone is staggering, but when…
  • Weathering the Rise of Big Data with Contribution Analysis

    Marcel Boucher
    23 Apr 2015 | 4:00 am
    Before the rise of Big Data, marketers were able to handle a steady stream of incoming figures with ease, efficiently channeling valuable information down the appropriate paths, much like a levee system guides rivers safely through developed areas. When those rivers begin to swell at alarming rates, however, levees can buckle under the pressure, turning unyielding waters into serious problems. For many digital analysts, the levees holding back Big Data broke a long time ago, leaving organizations drowning in a sea of terabytes and petabytes. While all this structured and unstructured data…
  • The Fruitfulness of Triggered Messaging

    Ben Tepfer
    23 Apr 2015 | 3:00 am
    Where would the world be without the relationship between bees and flowers? Pretty hungry, for one thing. Life’s agenda of fruitfulness demands responsive cooperation. The flowers must open, their scent and color and pattern enticing just the right pollinators. The pollinators must respond if they want to get their nectar. While getting that nectar, the bees pollinate the flowers, and voila!—fruit. The bees are happy, the plants are happy, and the world is fed and reseeded. It’s an elegant, win-win system, and all this constructive responsiveness between things happens automatically.
 
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    web analytics - Google News

  • Business leaders rally for health-care action - Orlando Sentinel

    26 Apr 2015 | 9:09 am
    Business leaders rally for health-care actionOrlando SentinelWeb Benefits Design, which specializes in online benefits administration software and analytics, bought all the units in the mostly vacant office condo building at 4725 W. Sand Lake Road. Over three years, the company hopes to fill the building and
  • Five ways to squeeze more juice from Google Analytics - The Drum

    24 Apr 2015 | 3:52 am
    The DrumFive ways to squeeze more juice from Google AnalyticsThe DrumGoogle Analytics is the most popular free web analytics tool around, however most business users only scratch the surface of its capabilities. Here are five tricks for getting more from Google Analytics that I usually share during our corporate Google's Search Analytics Report Now Live For More Webmaster Tools UsersSearch Engine Landall 5 news articles »
  • AnswerDash Launches New Web Analytics Features - Destination CRM

    23 Apr 2015 | 10:53 am
    AnswerDash Launches New Web Analytics FeaturesDestination CRMCompanies can use AnswerDash analytics to gain access into consumers' actual behaviors on their Web sites and mobile apps. By illuminating users' questions, where and when users seek help on Web sites and apps, and which customer service answers ...AnswerDash Analytics Provides Instant Insight Into Web Users' BehaviorsMarketwired (press release)all 3 news articles »
  • Senior Web Analytics Specialist (ref:AS/DV) - Econsultancy (blog)

    23 Apr 2015 | 9:55 am
    Senior Web Analytics Specialist (ref:AS/DV)Econsultancy (blog)The successful candidate will review, define and implement all necessary tools and reports to measure KPIs for the online business and make recommendations to key Online business stakeholders, Online managers and marketing teams. This position is key ...
  • IBM's cyber threat analytics in the cloud, and Google's new Web protocol—SD ... - SDTimes.com

    22 Apr 2015 | 9:06 pm
    SDTimes.comIBM's cyber threat analytics in the cloud, and Google's new Web protocol—SD SDTimes.comIBM has announced it is bringing its cyberthreat analytics to the cloud in order to provide organizations with a way to prioritize threats and fight cyber attacks. The new cloud services include IBM security intelligence and intelligent log management.
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    Google Analytics Blog

  • DAA San Francisco presents ‘Optimizing Your Analytics Career’

    Adam Singer
    14 Apr 2015 | 10:20 am
    The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’. We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on their career paths, goals, and what the future holds. Come with your questions in mind and ask our experts everything you’ve wanted to know and discuss about excelling in the analytics industry.Moderator: Krista Seiden, Analytics Advocate, GooglePanelists:Rahul Todkar,…
  • Tackling Quantitative PR Measurement with AirPR & Google Analytics

    Adam Singer
    8 Apr 2015 | 9:30 am
    The following is a guest post by Leta Soza. Leta is the PR Engineer at AirPR where she lives and breathes PR strategy, content marketing, community cultivation, and analytics. Her analytics adoration stems from the firmly rooted belief that you can’t manage what you can’t measure, so bring on the data. She works with everyone from Fortune 500 companies to innovative startups in order to assist them in proving the ROI of their PR efforts while optimizing their strategies. It’s no secret that PR has historically been difficult to measure… quantitatively that is.PR pros have always…
  • Google Analytics Introduces Product Release Notes

    Adam Singer
    31 Mar 2015 | 10:40 am
    Ever feel like you just can’t keep up with all the new features in Google Analytics? We hear you! To help you keep track of everything that’s going on, we’ve started publishing Release Notes in our product Help Center. Release notes will be updated periodically and will have the most comprehensive list of new features or changes to the Google Analytics product. So, if you see something new in your account and have questions, we recommend starting here. We’ll point you to the relevant documentation to get you up to speed on everything you need to know. We're happy to be adding another…
  • Solutions Guide for Implementing Google Analytics via Google Tag Manager

    Adam Singer
    26 Mar 2015 | 11:22 am
    Marketers, developers, and practitioners of analytics depend on having the right data at the right time - but implementing analytics code or AdWords pixels can be a less than fun (or easy) experience. Google Tag Manager makes tagging simple and fast by letting you add tags with a simple UI instead of code, while also offering advanced tracking features used by some of the web’s top sites.Today we’re excited to announce the launch of the Solutions Guide section on the Google Analytics and Google Tag Manager Help Centers. The Solutions Guide area is focused on providing actionable, hands…
  • Evolving Beyond The Conversion With Neil Hoyne

    Adam Singer
    25 Mar 2015 | 4:44 pm
    Measurement is constantly evolving, and while metrics by themselves each tell us something interesting, they do not necessarily tell the whole story or equally important, what to do next. In essence, our tools provide the what, but not always the why. As marketers and analysts, we need to put in the work and be able to take the next steps with our data: tell the whole story to our teams and stakeholders and be consultative in decision making and direction.This is really important to get right, because use of data for companies is still new territory for many (frequently, decisions are still…
 
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    Web Analytics World's Articles

  • Why Google Analytics needs to fix its Sessions

    Web Analytics World
    14 Apr 2015 | 2:00 am
    More Users than Sessions? Impossible! 172 Pageviews, but 0 Sessions? Probably an issue with the implementation. Unfortunately, it is the weird way in which Google Analytics, to this day, interprets Sessions, formerly known as Visits. I was about to finish the second part of my Comparison of Custom Variables in Adobe, Webtrends and Google Analytics, but now […] Related posts: Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics 4 Mistakes Made when Setting up…
  • Thou Shalt Not be Data-Driven

    Web Analytics World
    31 Mar 2015 | 2:00 am
    Have you ever thought about the future of your title or position? Are you sure your company is ready for the data-dominated future? Digital is everywhere and digital will be everywhere and data will be everywhere. And even beyond. The quote of a data-driven company is stressed often through social media or other channels and […] Related posts: Web Analytics Managers turning into Creative Directors Efficient & Data Driven B2B Social Media Marketing The Real Power of a Chief Digital Officer
  • The Importance of Being Mobile

    Web Analytics World
    24 Mar 2015 | 3:00 am
    We all knew it was coming, but we didn’t know exactly when. Over the last few weeks we’ve been getting some notifications from Webmaster tools about some of the sites we host: Of course at this point you may be wondering why we have any sites that aren’t mobile responsive. Some of these sites were […] Related posts: 2014 – The Year of the Mobile? Mobile Analytics Guide for Mobile Websites Ringing in the New Year
  • 10 Tips to Improve Your Google Analytics Data Quality

    Web Analytics World
    17 Mar 2015 | 3:00 am
    It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis. A rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data. There are different ways […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Google Analytics Custom Alerts which you must always use Quality Time for the CMO
  • So Long Feedburner and Thanks for all the Fish

    Web Analytics World
    10 Mar 2015 | 3:00 am
    After a long and faithful service we decided from Feedburner that it was time to look for a replacement. Especially as it’s been over a year since Google stopped updating and/or working on Feedburner and we’ve been seeing increasingly wide fluctuations in our subscriber numbers. We’ve been looking at replacement options for a wee while […]
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    Analytics Platform - Piwik

  • Announcement of a new Translation platform for Piwik translators: Transifex

    Piwik Core Team
    21 Apr 2015 | 4:37 am
    To our dear Translators community, Thank you for helping us to translate Piwik into one of the many languages Piwik is available in. In this blog post, we are happy to announce a new and better way for you to contribute translations to Piwik. From today onwards, all the translations for the Piwik platform, plugins and for the Piwik Mobile app are managed in the public Piwik Transifex project. As part of a community request, we decided to switch to a more modern translation tool in order to provide everyone with an easier and better way to contribute to translations. Transifex provides us with…
  • Piwik Developer Guides: helping you make the most of the Piwik platform

    Piwik Core Team
    15 Apr 2015 | 5:55 pm
    At Piwik we are creating the leading open analytics platform that gives every user full control over their data. Today we are excited to announce the official launch of the Piwik Developer Guides at developer.piwik.org. The Developer Guides complement existing User Guides and more than 250 FAQs. Piwik Developer Guides The Developer guides will help you whenever you need to: Integrate Piwik analytics in your website or application — Integration guides explain (1) how to track users of your apps (with JavaScript Tracking or other Tracking API Clients) and (2) how to query Piwik’s…
  • Piwik and Piwik PRO featured in VentureBeat Insight as “an obvious solution” for web analytics

    Piwik Core Team
    7 Apr 2015 | 2:39 am
    We are proud to see Piwik and Piwik PRO featured in the recent report published by VentureBeat Insight. Published at the end of March 2015, Conversion Rate Optimisation: how to win at performance marketing was based on surveys of almost 3000 CRO tools users. Piwik earned a perfect score of 100 out of 100 for website analytics and was featured as an “obvious solution” for those who prefer to use open source products. The report also pointed out a very low abandonment rate of Piwik by its users, despite its growing popularity (3%). You can preview the “Conversion Rate Optimisation:…
  • Piwik PRO is hiring a Technical Support Specialist (Remote)

    Piwik Core Team
    12 Mar 2015 | 6:39 pm
    At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by more than one million websites worldwide. Our vision is to build the best open alternative to Google Universal Analytics. We are growing and now looking for a Technical Support Specialist! What will you be doing? Supporting Piwik PRO clients on a daily basis – providing rapid responses via phone and email. Participating in calls with Piwik PRO clients analyzing requirements for enterprise customers. Onboarding clients – planning and coordinating the implementation with the dedicated technical…
  • How to expose new API methods in the HTTP Reporting API – Introducing the Piwik Platform

    Thomas Steur
    26 Feb 2015 | 1:55 pm
    This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to write UI tests for your plugin). This time you’ll learn how to extend our Reporting API. For this tutorial you will need to have basic knowledge of PHP. What is Piwik’s Reporting API? It allows third party applications to access analytics data and manipulate miscellaneous data (such as users or websites) through HTTP requests. What is it good for? The Reporting API is used by the Piwik UI to render reports, to manage users, and more. If you want to add a…
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    LunaMetrics » Blog

  • Crush the Competition with Strategic AdWords Ad Copy

    Michael Bartholow
    23 Apr 2015 | 10:28 am
    You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s features and benefits. Try these strategic AdWords ad copy ideas to hypnotize users into using your ads, rather than ending up like this kid: Put the “You” in Your Ad This is the biggest missed opportunity I see when…
  • Testing the Mighty SEO Mobilegeddon – Part 1

    Andrew Garberson
    21 Apr 2015 | 7:03 am
    SEO-pocalypse. Mobilegeddon. Today’s algorithm update from Google, announced back in February, has been called many things. Will it live up to the hype? Ask me tomorrow. Even better, ask me in a week. Our fantastic search marketing intern, Nick Eppinger, has been pouring over client sites to benchmark performance before and after the algo update. A week from today, we will release the results of that study: analyzing about 3 million organic search sessions for about 20 websites of various size and volume. We here at LunaMetrics love to run tests. It’s in our blood. And we’d be…
  • Leveraging Cookies with Google Tag Manager

    Sayf Sharif
    20 Apr 2015 | 11:26 am
    Google Tag Manager makes it easier than ever to create solutions for session or user-level tracking issues. Storing and retrieving a cookie can be done site-wide in just minutes with the right combination of tags and variables. Before we dig into some use cases, let’s first talk about the history of the cookie. The Magic Cookie In the distant past (the 20th century), early computer programs used something called a “magic cookie”. It was just a token, a small amount of data, passed between two different programs to communicate with each other. Since this was the late 20th…
  • Methods to Strip Queries from URLS in Google Analytics

    Samantha Barnes
    17 Apr 2015 | 3:15 am
    Google Analytics has a user-friendly interface that makes editing your set-up relatively simple. However, when it comes to large accounts, performing view-level settings to be duplicated across tens or even hundreds of views within the same account isn’t as easy. One example is when you want to exclude one or more URL parameters from your reports on every view. As mentioned in previous posts, this is important since Google Analytics will split pages into multiple rows that have different parameters. Most of the time you want to aggregate your data by page content, so this isn’t…
  • Brand Campaign Groups in AdWords Beta

    Stephen Kapusta
    15 Apr 2015 | 6:49 am
    Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places more emphasis on awareness-oriented metrics and interactions like impressions, views, and ad engagement. It will also provide a breakdown of reach and frequency to help advertisers understand how many unique browsers their ads reached and how…
 
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    All Web Analytics Demystified Blogs

  • Adobe’s new Marketing Cloud Visitor ID: How Does it Work?

    20 Apr 2015 | 12:05 pm
    A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. Those two topics set the stage for a discussion on Adobe’s current best practices approach for visitor identification. You’ll remember that Adobe has historically used a cookie called “s_vi” to identify visitors to your site. This cookie is set by Adobe’s servers – meaning that by default it is third-party. Many Adobe customers have gone through the somewhat tedious process of allowing Adobe to set that cookie…
  • Is On-Demand Radio the Next Big Digital Channel?

    1 Mar 2015 | 12:21 pm
    The title of this post is really two questions: Is on-demand radio the next big channel? Is using “on-demand radio” instead of “podcast” in the title really just a sleezy linkbait move? I’ll answer the second question first: “Maybe.” Now, moving on to the first question. This post is in two parts: the first part is digital marketing prognostication, which isn’t tied directly to analytics. The second part is what the first part could mean for analysts. The Second Life of Podcasts No, I’m not referring to SecondLife (which, BTW, is still…
  • I Believe in Data*

    26 Feb 2015 | 7:53 am
    * [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power of their data. That there are limitations to data. That data can’t tell you everything about how to build, run and optimize your business. I agree.   My name is Michele Kiss, I am an analytics professional, and I don’t believe that data solves everything. I believe in the appropriate use of data. I don’t believe that clickstream data after you redesign your site can tell you if people “like” it. I…
  • The Right Use for Real Time Data

    9 Feb 2015 | 10:08 am
    Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage for an organization, and when does it serve as a distraction? And how should analysts respond to requests for real-time data and dashboards? There are two main considerations in deciding when real-time data is of benefit to your organization. 1. The cadence at which you make changes The frequency with which you look at data should depend on your organization’s ability to act upon it. (Keep in mind –…
  • Using Excel to Count Text Occurrences

    19 Jan 2015 | 8:17 am
    [UPDATE 1/19/2015: A couple of comments have pointed out that COUNTIF would address this scenario in a single formula. That's a great point...and one that had not occurred to me. The overall scenario here is pretty straightforward, so there are likely other equally efficient (or more efficient) ways to address the task. I'm leaving the post as is, because I think it's a useful exercise on how nested Excel formulas can be used to parse text. And I'm also curious what other solutions might get proposed in the comments.] I had this come up a couple of weeks ago with a client, and I realized it…
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    Webtrends.com

  • Off to Vegas with a Travel Booking Journey Obsession

    Michael Wilson
    23 Apr 2015 | 8:49 am
    Last year, PhoCusWright produced a white paper that talked in some detail about the traveler’s journey before booking. Based on that research, we developed a straw man diagram that grossly simplifies the “typical” booking journey while still depicting the complexity of the task to effectively engage travelers. Though not meant to be taken literally, it does illustrate the multiple touch points and channels where travelers engage hoteliers, airlines and aggregators. One of the biggest challenges facing digital travel sites is the allocation of resources to reach travelers, engage them…
  • Webtrends brings new features to its Optimize visual editor for testing and targeting

    Maxwell Spector
    21 Apr 2015 | 8:59 am
    Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure a successful optimization program. If these challenges sound familiar to you and you are engaged in the pursuit of highly performant digital testing and targeting, we have good news. The Webtrends engineering…
  • Threat Modeling with STRIDE

    Scott Davis
    16 Apr 2015 | 12:00 am
    A Case for Threat Modeling Imagine a bright engineering team working on a new product. As the product release date arrives, marketing announces the birth of this new addition to the portfolio. A companywide celebration erupts on a bright Friday afternoon with cheers and clapping all around. The team heads home looking forward to a pleasant weekend expecting positive reviews from customers the following week. Unfortunately, later that night the product is made unavailable by a Distributed Denial of Service (DDoS) attack from an unidentified source. Alerts go off, developers and members of the…
  • Webtrends Names Its First-Ever Chief Security Officer

    Liz Martin
    15 Apr 2015 | 8:59 am
    Xavier Le Héricy has been promoted to Chief Security Officer and Vice President of Security and Privacy. With a tenure of more than 17 years at Webtrends and most recently the Director of Security and Privacy, Le Héricy’s new role underscores the company’s deep commitment to security and data protection. “Everyone agreed that Xavier was the best person for the job as he has already played an instrumental role in driving company-wide security initiatives, such as our recent SOC 3 report,” said Joe Davis, CEO at Webtrends. “Combine that with his passion for security best practices…
  • Behind the Scenes: Quality is a habit, not an act at Webtrends.com

    Indi Petranek-McHugh
    9 Apr 2015 | 9:37 am
    Quality assurance is an important step in any company’s website development process. As we built our new site, we were determined to provide a great online experience for our site visitors and we knew a broken link or misspelled word could have a negative impact. Things we looked for: Accuracy to original design: We compared the approved original design to ensure that the coded version is true to the design that we loved. We found that some adjustments were made along the way, and the comps didn’t really match the comps, but the spirit was there. Also, we checked for rollover/click…
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    E-Nor Digital Analytics Consulting - Google Analytics Certified Consultants » Blog

  • Focus Your Analysis and Communication with Easy Google Analytics Custom Reports

    Eric Fettman
    21 Apr 2015 | 3:01 pm
    Google Analytics custom reports are extremely helpful and very easy to configure, yet they aren’t used nearly as much as they should be. Let’s discuss some of the advantages of custom reports and set up a few quick examples. Easy, Useful, Focused, Underused As any Web or software designer can attest to, user interfaces require sacrifice and compromise. No single interface will ever provide the right combination of features and information for all users. The Google Analytics built-in reports provide a great selection of dimension and metric configurations, but in some…
  • A Sweet Treat, But Users Delete: Cookies and Cookie Deletion in Google Analytics

    Eric Fettman
    18 Mar 2015 | 8:01 am
    For analysts like you and me who depend on the multi-session perspective that Google Analytics provides, cookies are a sweet treat indeed. With just a few lines of plain text stored in the browser, cookies allow Google Analytics not only to report on returning visitors, but also to map conversion attribution through multiple traffic channels and even through offsite marketing campaigns. While cookies have greatly helped to overcome the problems that dynamic shared IP addresses posed to tracking across sessions in the days of log file analysis, they’re not a cross-session cure-all.
  • Google Analytics Visual Glossary

    Eric Fettman
    5 Mar 2015 | 5:30 am
    Let’s get back to basics with a visual guide to core concepts and terminology in Google Analytics. Click on one of the following terms to see the definition. abandonment In Google Analytics, abandonment rate specifically represents the percentage of sessions in which the user entered your specified goal funnel but did not follow through to the goal destination. Abandonment rate and bounce rate are not directly related as metrics. For the Funnel Visualization report and abandonment rate calculation, you can configure a funnel to consider entries at any step or (as below) at the first…
  • Best Practices for Filters in Google Analytics

    Tracy Rabold
    18 Feb 2015 | 10:00 am
    Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to see what people at your own organization are doing on your website, because you want to see what your customers are doing on your website. An Exclude Internal Traffic filter removes data that originates from your organization’s office(s).
  • E-Nor and Eric Fettman are Finalists for DAA 2015 Awards for Excellence

    Farid Alhadi
    17 Feb 2015 | 1:02 pm
    We did it! Thank you all for your votes! E-Nor and Eric Fettman are finalists for the DAA 2015 Awards for Excellence (E-Nor for the MOST INFLUENTIAL AGENCY/VENDOR and Eric Fettman for DIGITAL ANALYTICS RISING STAR)! Checkout the finalists here! It’s a huge honor and now voting will be left to the distinguished judges. All finalists will be recognized and the recipients will be announced live at the 2015 DAA Awards for Excellence Gala which will be held on April 1, 2015 concurrent to the 2015 eMetrics Summit, the Official Conference of the DAA, in San Francisco. The post E-Nor and Eric…
 
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    | RSS Feed

  • How Big Data Impacts our Lives Everyday [Infographic]

    Sameer
    8 Apr 2015 | 5:30 pm
    I recently came across a cool big data infographic which neatly details how big data touches our lives everyday. I found it very interesting so I got permission from the creators to share with my blog subscribers. It is true, whether we know it or not big data plays a huge part in our everyday lives. On a daily basis ... Read More
  • How to Build a Rock Solid Demand Generation Engine – Part 2

    Sameer
    29 Mar 2015 | 11:00 pm
    This is the part 2 of the two part blog series called “How to build a rock solid demand generation engine”. You can read the part 1 here or click the links below for each steps. Here is a list of the key fundamentals of building a solid demand generation engine covered in this series: Fundamental #1. Customer centricity (link ... Read More
  • How to Build a Rock Solid Demand Generation Engine – Part 1

    Sameer
    22 Mar 2015 | 11:00 pm
    In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals, and this has allowed me to understand the key concepts ... Read More
  • How to Land a Big Data Job without being a Data Scientist

    Sameer
    11 Feb 2015 | 9:00 pm
    I am sure by now you know that Data Science has been consistently called as the hottest job on the planet. With the huge buzz, we are already seeing a big increase in data science training courses, university level graduate courses and Google search volume for “data scientist jobs”. Google Trends: Data Science Jobs This tells me in order to ... Read More
  • Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

    Sameer
    11 Jan 2015 | 9:00 pm
    I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based on the three powerful technologies ... Read More
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    The Invesp Blog: E-commerce and Landing page Optimization

  • How to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization

    Stephen Da Cambra
    20 Apr 2015 | 3:46 pm
    If you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”. Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”. Regardless of how you think of it, the point is to always keep your eye on the target, your customer, who is human – not a conversion rate percentage point on your analytics report. If you want to maximize conversions, or persuade your web visitors to buy, your product pages should appeal to humans on at least three…
  • A Dozen Thoughts on A/B Testing for Beginners

    Stephen Da Cambra
    14 Apr 2015 | 5:53 pm
    Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and go with the one that keeps them offline the longest. Online AB testing is exactly the same. You test two versions (the first version, or control version, is “A” and the comparative version is “B” = AB testing) of a marketing element, whether it’s an email, PPC ad…
  • Better Cart Page Generates 12% More Conversions

    Ayat Shukairy
    10 Apr 2015 | 6:18 am
    Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line. The tendency maybe to optimize the cart and checkout process as a result, and I must be clear, we do not condone that. The cart and checkout are the final pages in the conversion process. A lot of persuasion must happen in advance in order to maximize the number of visitors that actually reach the cart and…
  • Top 10 Conversion Optimization Tips For Your Website

    Ayat Shukairy
    8 Apr 2015 | 3:02 am
    This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post…. There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking for. Looking back at our 10 years of optimization, I’ve compiled a list of the top 10 optimization tips anyone looking to increase conversions should consider: 6. Plan based on Cognitive Progression. Whether your site is live and running,…
  • 5 Ways to Increase Conversion Rates with Social Media

    Stephen Da Cambra
    6 Apr 2015 | 5:46 am
    It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, the point is made that direct financial return isn’t the overriding purpose of social media, and it’s misguided to use direct ROI as a measure of your social media marketing success. What’s the ROI of Your Telephone? Instead, social media…
 
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    idaconcpts.com

  • Solving the Circuit: A New Age of 3D-Printed Electronics

    Damian Davila
    9 Apr 2015 | 2:59 pm
    In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One, which can make small-scale circuit board in mere hours. It had a $70,000 goal, but raised more than $300,000 with weeks left in the fundraising phase. This just shows how…
  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
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    Cision

  • 3 Steps to Efficient Content Amplification

    Gina Joseph
    25 Apr 2015 | 5:30 am
    Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. But with so many other channels to promote your clients’ message, why stop there? The truth is, it can be overwhelming to decide what outlets and platforms will work best. Below are three steps to help you quickly determine the best ways to get your message to the masses through content amplification. Step 1. Find out where your audience is coming from. Check…
  • Crashing Waves: Lessons for Subscriber Content From Streaming Service Tidal

    Niki Madison
    24 Apr 2015 | 11:13 am
    Any child of the ‘80s remembers the classic dad fashion staple, the Members Only jacket. Back in the day, belonging to an exclusive club was an indicator of one’s social status, even if membership offered no advantages other than looking prepared for a ride in a Camaro T-top convertible. Recently, another exclusive group attempted to offer exclusive membership to the entertainment-consuming world. Music celebrities including Jay Z, Beyoncé, Madonna and Alicia Keys joined together to rebrand a Scandinavian music streaming service, Aspiro, as Tidal. Backed by a roster of A-list music…
  • John DiStaso Joins WMUR-TV

    Cision Staff
    24 Apr 2015 | 9:23 am
    John DiStaso has joined ABC affiliate WMUR-TV in Manchester, New Hampshire as a politics reporter. Previously, he served as a news editor for NHJournal.com since April 2014. For more local news, follow WMUR-TV’s politics team on Twitter. Want more updates like this one? Subscribe to our daily or weekly emails now!
  • Updates at Automobile Magazine

    Cision Staff
    24 Apr 2015 | 9:15 am
    There have been multiple changes at Automobile Magazine. Todd Lassa, previously executive editor, has been named Detroit bureau chief. Christopher Nelson moved from Road Test editor to senior editor. In addition, Rory Jurnecka and Mac Morrison have both joined the publication. Jurnecka was named features editor and previously worked as an associate editor for Motor Trend. Morrison was named executive editor after serving as senior motorsports editor for Autoweek. For more auto news and information, follow Automobile Magazine on Twitter. Want the latest media news sent to you? Subscribe to…
  • Bilai Joa Silar Joins NBC Universo

    Cision Staff
    24 Apr 2015 | 9:02 am
    Bilai Joa Silar has joined NBC Universo as senior vice president of programming and production. Previously, Silar spent 20 years with Discovery Communications, most recently as the vice president of content for U.S. Hispanic Networks. She begins her new role on April 27. For the latest news updates, follow NBC Universo on Twitter. Don’t miss the latest media news. Sign up for our daily or weekly emails now!
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    Brooks Bell » Blog

  • “Star of the Week” Spotlight: Molly Bruckman

    Kelly Reiser
    23 Apr 2015 | 6:48 am
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is optimization analyst Molly Bruckman! She is an awesome member of our team, truly lives our core values, and always keeps us laughing! Congratulations Molly! What should companies look for when hiring an analyst? A great analyst is someone who is not just going to report numbers, but is passionate about making sense of the data and understanding the story it tells. Companies should…
  • Careers in Testing & Optimization: April 21, 2015

    Kelly Reiser
    21 Apr 2015 | 8:29 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Sr. Manager, Web Analytics and Optimization Electronic Arts Sr. Site Testing Analyst L.L. Bean Digital Marketing Analyst Children’s Place Sr. Web/Digital Analyst Visa Sr. Analyst, Data Science Macy’s Sr. Manager –…
  • 5 Must-Read Optimization Posts for the Week of April 13

    David DeFranza
    17 Apr 2015 | 12:56 pm
    Developing a meaningful, testable hypothesis can be difficult, but doing so is essential for generating results and insights test after test. Using a full range of data—from both quantitative and qualitative sources—can help. Read the rest: Creating excellent hypotheses with website analytics and user research. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: Forrester: Mobile-first will not be enough. Many marketers are moving away from a mobile strategy that simply squeezes desktop sites into the…
  • Prioritize Test Ideas More Effectively with This Useful Model

    David DeFranza
    17 Apr 2015 | 7:42 am
    In the 1980s, a professor in Japan, Noriaki Kano, was approached by the automotive industry. Carmakers like Toyota were revolutionizing the way cars were made—and the car business managed—by focusing on the creation of structured quality improvement processes. But automakers needed a method for prioritizing new features—and Kano’s research into customer satisfaction offered a compelling strategy. The result of the collaboration was the Kano Model, a method for assessing the value and impact of specific features that is still common in product development. The usefulness of the model…
  • Careers in Testing & Optimization: April 14, 2015

    Kelly Reiser
    14 Apr 2015 | 11:10 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Product Marketing Analyst Wayfair Director of Analytics and Data Science Ipsy Sr Manager Strategic Analytics Samsung Electronics Data Analyst, Consumer Analytics LinkedIn Manager, eCommerce – Direct to Consumer Hershey Web…
 
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    OnlineMetrics

  • 5 Common Web Analytics Metrics Demystified

    Paul Koks
    14 Apr 2015 | 12:00 am
    There are dozens of web analytics metrics available today. Most of them are useful to a certain extent. They should guide you on making important decisions for your business. What if you interpret your metrics in the wrong way or wrong context? A number can tell a story, but 10 people who see the same number might all tell a different story. In this article you will learn about five basic web analytics metrics and how to interpret them in a better way. 1. Bounce Rate Bounce rate is one of the famous metrics in Google Analytics. Many companies tend to base crucial decisions on just this…
  • Discover My New Challenge: Starting from Tomorrow

    Paul Koks
    31 Mar 2015 | 12:00 am
    Are you curious to read about my new challenge? I have exciting news to share. After almost seven amazing years at my current employer, it’s time for another adventure. My new challenge starts tomorrow, April 1st 2015 (it’s not a joke)! And I like to share the details with you. In this post you can read all about my professional journey so far and where I am heading to. I expect it to be a pleasant, inspiring read! At the end of this post I will reveal what my upcoming challenge is going to be. Where I Came From I started my career back in 2005. As a graduate in Marketing…
  • 5 Terrific Insights via Google Analytics Site Search

    Paul Koks
    24 Mar 2015 | 1:00 am
    Do you have a “site search box” on your website? Listen to your site visitors by correctly setting up internal site search in Google Analytics. The insights you are about to gather are simply amazing. Before explaining five key benefits of this neat feature, I like to shortly explain about how to get this to work. Note: the insights that are presented in this article are not limited to Google Analytics, but can be applied to other web analytics packages as well. Quick Guide on Implementing Site Search I use Amazon.com here as an example. As you can see, the site search navigation is…
  • A/B Testing: 10 Tips to Optimize Your Daily Activities First

    Paul Koks
    17 Mar 2015 | 1:00 am
    It took me four mindful hours to finish a great book that inspired me to write this new blogpost. I will reveal the name of the book at the end of this post. Although I read many books, I don’t write these types of posts that often. The reason behind this post is simple: “Optimizing your own daily activities first will save you plenty of time to optimize online businesses as well.” At the end you might realize this article is even more valuable than some of the other in-depth Analytics or Conversion posts I love to publish. In this article you will get some great ideas…
  • #GAtips: Remove All Your Technical Query Parameters

    Paul Koks
    10 Mar 2015 | 1:00 am
    Technical query parameters can really mess up your Google Analytics data. Are you running an ecommerce site? Take a look at your content reports and you might see lots of duplicate pages showing up. Here is an URL that contains technical query parameters: The URL without query parameters: http://www.ebay.com/itm/2014-SANTA-CRUZ-BRONSON-C-LARGE-10-SPEED-CARBON-MOUNTAIN-BIKE-DISC-27-5-/221674641722 The query parameters: ?pt=US_Bicycles_Frames&hash=item339cd6993a In this case pt and hash are technical query parameters. Why technical? For visitors the page without query parameters is…
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    Digital Analytics Blog - AT Internet

  • Discover the OOH method for defining your A/B tests

    Benoit Arson
    16 Apr 2015 | 1:58 am
    As A/B testing tools gain more and more traction, many of you often wonder what exactly can be tested on your site. You know that testing will help you find the best ways to convert your visitors into customers, but when you open your A/B testing tool, you find yourself asking: “What should I test ...
  • Digital analytics is already working for the Internet of Things

    Florian Rieupet
    9 Apr 2015 | 1:30 am
    While the term “Internet of Things” (IoT) was coined by Kevin Ashton in 1999, the market for these “Things” has only recently started to take off. According to Gartner, this market is expected to represent 4.9 billion Things in 2015, which could grow to more than 25 billion Things in a scant 5 years. In ...
  • Invest in digital analytics to propel your marketing ROI

    Fai-keung Ng
    1 Apr 2015 | 9:06 am
    Today, companies in APAC are pouring an increasing amount of time and budget into digital marketing. In 2014, digital ad spend rose by 30.3% to USD46.6 billion, and APAC’s share of the digital market is expected to overtake that of North America by 2017 (source: eMarketer). While the digital market has become quite sophisticated, the ...
  • How can web analytics help just-in-time systems?

    Benoit Arson
    26 Mar 2015 | 1:45 am
    One of the challenges that e-Commerce inventory managers face is avoiding oversupply while ensuring enough stock to supply customers with products in a short amount of time after orders are placed. This is what the just-in-time (JIT) method in logistics aims to achieve. To rise to this challenge, inventory managers must be able to anticipate ...
  • MeasureCamp London 2015: A successful “unconference”

    Samia Abara
    16 Mar 2015 | 8:37 am
    In a short time, MeasureCamp London has become the largest event dedicated to web analytics outside of the United States. This past Saturday, it was the occasion for nearly 300 passionate web analysts to come together from all corners of Europe.   This event’s originality and success stem from the fact that it’s an “unconference” ...
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    analytics for fun

  • R Stats + Digital Analytics: 8 Blogs you should Follow

    Marco Pasin
    29 Mar 2015 | 7:08 pm
    Are you interested in using R for your digital analytics projects? Do you need to perform prediction modelling and visualizations on your digital data and Excel can´t just do the job as you wanted?Or, you simply have no idea how R could help you in your digital analytics problems and you would like to see some real working examples first?Well, there are 2 good news for you.The first one is that you are not alone. There is a quite vibrant community out there, sharing more and more examples on how to get real value from using R in digital analytics. They often post/tweet around the #rstats…
  • Google Analytics Dashboards with R & Shiny

    Marco Pasin
    27 Jan 2015 | 4:30 pm
    One of the key activities of any web or digital analyst is to design and create dashboards. The main objective of a web analytics dashboard is to display the current status of your key web metrics and arrange them on a single view, so that information can be monitored at a glance. Great dashboards should allow you/your boss or client to take action quickly and spot trends in data.There are plenty of tools for creating dashboard out there. You can decide to create your dashboard directly in Google Analytics, using a spreadsheets (e.g. Excel or Google Sheets) or you might decide to go for an ad…
  • Drawbacks of Using Time Metrics to Measure Blogs

    Marco Pasin
    23 Nov 2014 | 3:41 pm
    When it comes to blogging, we all know that CONTENT is king. We also understand that SOCIAL interactions and readers ENGAGEMENT play a primary role for making the blog successful.So far, so good.But then it's time to analyse data and make decisions...and that's where we often fail.We usually take a web analytics tool like Google Analytics, install basic tracking code on pages, and analyze the blog like any other website. We look at most common metrics and take them as standard references to evaluate future performance. But we forget about the unique features that differentiate blogs from…
  • How I Measure Success for my Blog. A Framework using Google Analytics.

    Marco Pasin
    27 Oct 2014 | 7:29 pm
    If you are serious about blogging, then you must have a measurement plan. No matter if you have just started and have only a dozen of visitors, or you already have a very popular blog whose primary purpose is making revenue from advertising. As long as you have some objectives for your blog, then you must decide what you need to measure.Why? Because this is the only way to understand your blog performance and whether you are successful or not for your readers (I assume you are not writing only for yourself!).Developing a measurement plan is the only way to understand whether you are…
  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the case of big websites with a large number of tags already implemented through classic Google Analytics.Will there be any significant difference in data after the complete migration? Will Universal Analytics…
 
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    Terminus - Powerful UTM URL Builder

  • How to Add UTM and Referrer Information to Lead Forms?

    Puru Choudhary
    6 Apr 2015 | 7:28 pm
    Every lead is valuable for at least two reasons: For being a lead that moves your business (duh) Identifying your most valuable channels So how can you find out where a lead came from? One way is to have them answer “How did you find us?”. But many people don’t answer it, either because they don’t want to or they forget where they found you first. You can also get this information by configuring goals/conversions in your favorite analytics tool, let’s say Google Analytics. Your reports then tell you where the most conversions came from. However, there’s…
  • How to Makes Sales with Your Blog?

    George Mathew
    10 Mar 2015 | 7:26 pm
    The online community has a wide market which if tapped into can generate good sales for your business. Blogging is one sure way of raking in sales. Sites like CrazyEgg and ConversionXL run their entire business based on the traffic and mentions generated from their blogs. For Marcus Sheridan, blogging resulted in over 2 million dollars of sales. Yes, blogging can make you money. A blog does have more advantages. 1. Blogging gives you wide coverage Blogs are useful in drawing the attention of a wide range of customers. The online community is a very big one, and getting information to even a…
  • Impress Your Clients With These Marketing Metrics

    Michelle Nickolaisen
    24 Feb 2015 | 8:00 am
    As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients understand that getting results takes time, but even so, having actual numbers to point at and show that your work is getting some kind of results can boost your client retention rates. So, what are those numbers and how do you get them? Photo Credit: mueritz via…
  • 6 Strategies for Generating Targeted Leads  

    George Mathew
    10 Feb 2015 | 7:45 am
    Any successful business needs a lot of high quality leads. Just putting a website together with a contact form is not sufficient. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable. Here are six strategies for generating targeted leads that are highly effective. 1. How to use email marketing for lead generation? Can email marketing be used for lead generation? I mean, they are already in your list? Aren’t they leads already?  Yes, but they aren’t paying you, are they? They might have just signed for the free eBook on your…
  • The Step-By-Step Guide to Creating Your First Email A/B Test

    Michelle Nickolaisen
    19 Jan 2015 | 6:58 pm
    One attitude that can bring down profits is “if it ain’t broke, don’t fix it.” While it’s true that something that is broken should be attended to, it’s also true that you can make things work better with testing and optimization. If you could improve your email click through rates by 22% with a few tests, you’d be silly not to, right? Lucky for you, most email marketing tools now offer A/B testing features. You can create two versions of an email, see which performs better, and use that data to improve your email marketing efforts. The end result is a more engaged email list…
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    My Analytics & Optimisation Blog

  • How long should my test run for?

    Richard Hayes
    17 Apr 2015 | 11:38 pm
    AKA: How many conversions do I need? When working in optimisation or analytics this question can come up a lot. So opposed to frequently repeating yourself this is a good subject to have documented somewhere for referring your inquisitive marketing persons. Below is an article I've complied with the help of several sources to best answer this question. A common misconception is to stop the test once a statistical confidence level of 95% or higher is reached. Well, consider this - 1,000 A/A tests (two identical pages tested against each other) and during the test: 77% reached 90% significance…
  • Creating an interaction analysis dashboard

    Richard Hayes
    19 Feb 2015 | 11:22 am
    Interaction analysis is looking at how visitors interact with your website or other digital property. Examples could be click through rates on rotating homepage banners, % of page scrolled, online tool/feature interaction, video play rates and pathing reports. With so many interaction possibilities being tracked and spread across many reports this feels like a great opportunity to have it consolidated into a dashboard. Why should you bother? Over a period of time your website can become a virtual dumping ground for the latest fad marketing trend such as "Like" and "Tweet" buttons, moreover…
  • Performance monitoring analysis. Who's doing it?

    Richard Hayes
    26 Jan 2015 | 10:00 am
    Performance monitoring analysis across digital properties often falls through the cracks due to unclear ownership or the assumption someone else is doing it. I've read stories how analysts have uncovered shopping cart browser anomalies that have saved companies millions in revenue, that's all well and good however with a proper performance monitoring framework in place these kind of incompatibilities should not arise. What is performance monitoring analysis? Performance monitoring analysis also known as "is crap broken/working analysis" is the regular (daily/weekly) review of your important…
  • Building an experiment dashboard

    Richard Hayes
    13 Jan 2015 | 10:30 am
    This article will explain a cool way of monitoring and presenting your experiments that will save you time and make you look (more) awesome! Prerequisites are you're familiar with; Adobe Target, Analytics/Omniture, Report Builder, Excel and you're using the Adobe Target plugin ...that being said you can probably repurpose this for other analytic and testing tool environments. What problem does this solve? Building an experiment dashboard gives you a single view of all your experiment metrics without having to create multiple reports spread across browser screens. Moreover it can also become…
  • What does a Digital Analytics department do?

    Richard Hayes
    1 Dec 2014 | 11:56 am
    So, what does a Digital/Web Analytics department actually do? Ultimately my belief is we're product owners of the "Optimisation Platform". The definition of this platform being a combination of; analytics, optimisation, tagging, survey and delivery systems. So for me this means; Adobe Analytics, Target, Dynamic Tag Manager, Qualtrics, Clicktale & Experience Manager. Developing a roadmap Strategy and developing a roadmap is at the heart of product ownership and for the "Optimisation Platform" this is a combination of implementation advancements and optimisation execution. Making…
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    The Alexa Blog

  • Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth

    Jennifer Johnson
    15 Apr 2015 | 9:07 am
    In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as […] The post Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth appeared first on The Alexa Blog.
  • Data Science 101: Using Clusters to Understand Web Traffic

    Russ Thompson
    7 Apr 2015 | 4:45 pm
    There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged its users are. In this post we’ll take a look at one of the many techniques we use to help understand a site’s traffic: clustering. What is clustering? At a high level, clustering is a […] The post Data Science 101: Using Clusters to Understand Web Traffic appeared first on The Alexa Blog.
  • Using Keyword Research for Competitive Advantage

    Jennifer Johnson
    20 Mar 2015 | 8:53 am
    Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and […] The post Using Keyword Research for Competitive Advantage appeared first on The Alexa Blog.
  • Customer Spotlight: An Inside Look at Wildfang

    Jennifer Johnson
    13 Mar 2015 | 9:06 am
    In two short years, Portland-based clothing brand Wildfang has shattered all rules of women’s fashion. Anticipating its second anniversary on March 14th, the menswear for women line has solidified its position as the face of fierce, and the embodiment of independent expression – liberated of any gender bounds. On the heels of its anniversary, I had […] The post Customer Spotlight: An Inside Look at Wildfang appeared first on The Alexa Blog.
  • Now Available: Monthly Unique Visitors for Websites

    Jennifer Johnson
    12 Mar 2015 | 9:02 am
    You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites. Unlike any other competitive analytics suite, the unique visitors metric will be updated daily, on a trailing 30-day basis. This exclusivity means […] The post Now Available: Monthly Unique Visitors for Websites appeared first on The Alexa Blog.
 
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    Web Design Development and Digital Marketing Insights | INOVIES

  • Is your Website ready to face the next Google Algorithm Update?

    3 Apr 2015 | 12:40 am
    Significance of another update for Google Algorithm Yes, there’s a Google algorithm update yet again.2014 has seen tremendous adjustments and updates on the algorithms and there’s one more on the way. When Google announces the algorithm change or an update, SEO professionals and website marketers turn to look what’s getting impacted with this new change. Here is an announcement from Google in February 2015, on Webmaster central blog “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in…
  • 10 Websites Where You Can Get Free Images for your Website

    31 Mar 2015 | 6:56 am
    Investing much time searching online image library?  Here is a quick help It is often a frightening task to search for online image library which yields the desired image relevant to one’s anticipations. It is questionable after a lot of time and effort; you would end up chasing the right thing. You might end up getting nearly relevant images or discouraging general images that doesn’t suit the bill. Upon the daunting task, you end up disheartened that the invested time is not worth. Finding right image to your job becomes easy when you have a list prepared of the websites…
  • Questions to your client before starting Website design or Development

    30 Mar 2015 | 10:49 pm
    During a requirement specification, there are series of discussions on what the client is looking for and the budget and timeline constraints. Claiming the best of the web design companies, have you ever asked queries that are very basic to form an opinion on the proposed website? Well if your answer is NO, it is obvious that the website requirement is not complete and you may end up in producing something different anticipated by your client? Reason? Not all the clients presume same functionalities and not every client has same target audience. The requirement may differ with the difference…
  • Bid Adieu to Aged Trends in Web Design Development Technology

    12 Mar 2015 | 7:53 am
    The best part of any trend is “Aging” .yes the current trends in any market are being replaced by new ones, making the continuous improvement intact. Web design is visibly a fast paced environment where the trends seldom stay longer. 2015 has been witnessing a dramatic change in the web design ambiance and it’s the time we bid adieu to the old and aged trends in web design. Here is the list of the trends set to wave good bye in 2015. Repetition of aged patterns can not only weigh your design lower but also tag it as non trendy and old fashioned. Go Responsive and shun the…
  • Know how to get the best color code for your website

    11 Mar 2015 | 12:06 am
    World is full of life with beautiful colors and so is the website. A lively website often amazes the visitor with its unique blend of colors, presentation and staging. A website equipped with right color scheme caters to great traffic to the website and also enhances the user engagement to the website. Often, the visitor decides to stay on the website or go back to the search page within first few seconds. There are many factors contributing the user to stay and explore the website. Color blend and presentation of the website are one of the prime factors. Color psychology describes how…
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