Web Analytics

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  • 7 Habits of Highly Effective Digital Marketers

    Web Analytics and Digital Marketing Blog by Sameer Khan
    Sameer
    13 Oct 2014 | 12:36 am
    Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is to provide a solid foundation  [ Read More ]
  • Google Analytics in AdMob helps mobile app developer Eltsoft go global

    Google Analytics Blog
    Adam Singer
    9 Dec 2014 | 10:19 am
    Cross-posted on the Inside AdMob Blog Since March 2014, Google Analytics has been fully available in AdMob, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.Passion for languages and learningJason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android. Together, they…
  • How To Use The Google Analytics Bot Filter to Improve Your Site Traffic

    Zimana Web Analytics Blog
    pdebois
    25 Nov 2014 | 11:26 am
    I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is one step in having cleaner data and a clean look
  • 5 Surefire Success Tips for the Modern Entrepreneur

    idaconcpts.com - Ideas and Concepts from Damian Davila
    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
  • A Guide to Improving Your Alexa Rank

    The Alexa Blog
    Jennifer Johnson
    3 Dec 2014 | 4:03 am
    Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements […] The post A Guide to Improving Your Alexa Rank appeared first on The Alexa Blog.
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    SemAngel

  • Omni-Channel Optimization: There is no Golden Path

    SEMangel
    17 Dec 2014 | 8:53 pm
    My daughters have recently begun to stage weekend “film festivals” where they will run four, five or even six movies over the course of two or three days. It began with a Best-of-Pixar marathon that included Toy Story, Finding Nemo, Monster Inc., Incredibles, Ratatouille, and Up. "Success" lead to a Miyazaki festival (Kiki, Cat Returns, Castle in the Sky, Totoro, Howl) and, last weekend, a best of Dreamworks that included Monster v. Aliens, Shrek, Madagascar and Kung Fu Panda. Perhaps that’s thinner gruel, but I love Kung Fu Panda and my topic today brought to mind Kung Fu…
  • Talking Analytics Organization

    SEMangel
    7 Dec 2014 | 9:46 am
    Thursday morning I spent an hour talking “live” with Jim Sterne as part of a new DAA program called “Thought Leader Conversations”. It was cool. The conversations are a more relaxed, unfocused, genuinely enjoyable (at least for the participants) kind of public experience than I’m used to. It’s really nothing more than an extended conversation / QA – but Jim is a master at this kind of thing and non-panel Q&A is something that I’ve always liked better than speaking.   We talked about everything from my early history in credit card (and why I think that data was much easier…
  • Analyze Product not just Marketing: VoC at X Change (Part 4)

    SEMangel
    22 Nov 2014 | 11:04 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. In the second I outlined a method for using VoC to understand customer journeys. For the third, I described how VoC can be a super-efficient way to test creative strategies before investing in an expensive A/B or MVT test. Here, I discuss why it might make sense for digital analytics folks to spend a little more time measuring product not just website and marketing. The overwhelming majority of use-cases…
  • Survey as a Testing Mechanism: VoC at X Change (Part 3)

    SEMangel
    21 Nov 2014 | 10:37 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. In the second I outlined a method for using VoC to understand customer journeys. Here's the third, showing how VoC can be a super-efficient way to test creative strategies before investing in an expensive A/B or MVT test. One of the really interesting discussions in the VoC Huddle that illustrates how flexible online surveys can be revolved around the use of online intercept surveys to test creative…
  • Ask Before, Ask During, Ask After : VoC at X Change (Part 2)

    SEMangel
    18 Nov 2014 | 10:20 am
    There are four areas from our Voice of Customer (VoC) discussion at X Change that I'm highlighting. In the first post, I wrote about a way to explore task accomplishment in more depth. Here's the second - outlining a method for using VoC to understand customer journeys. I really should devote a full post (or even a series) to the techniques we’ve been deploying around VoC to measure a broader spectrum of the customer journey. Here, I’m just going to try and sketch out a capsule summary of the overall approach we discussed at X Change. When we ask someone their opinion, we get a…
 
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    Digital Marketing Blog by Adobe

  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    19 Dec 2014 | 5:00 am
    This week’s articles discuss how Facebook is looking to incorporate what users do in stores into its advertising efforts, the continued increase of mobile shopping, and how companies are trying to capitalize on the use of big data. “How Your In-Store Shopping Affects the Ads You See on Facebook” [PC World]: Facebook is looking to incorporate offline behavior into its advertising efforts. “The Mobile Holiday Rush Continues” [Internet Retailer]: The percentage of sales completed on smartphones continues to increase. “The Online Retailer’s Christmas Wish List: More Data, More…
  • Is Adaptive Personalization Realistic for My Brand?

    Jeff Fuhriman
    19 Dec 2014 | 1:56 am
    Many brands are stuck in tired, convenient methods of implicit personalization. They’re doing the minimum to personalize experiences, like making recommendations to generalized user segments or including first names in mass emails. If you’re at this stage, unsure how to advance, there’s good news: The methods and data you’re using to personalize now can provide a solid foundation on which to build more fluid, relevant, and deeply connected user relationships. What is Adaptive Personalization? Adaptive personalization is all about “making algorithms more human.” We can tell,…
  • Developing an Effective SEM Strategy—From Scratch

    Nathan Walsh
    19 Dec 2014 | 12:00 am
    As the holiday season approaches, many of us will head to the kitchen, break out grandma’s old recipe book, and bake some delicious treats. Without question, the satisfaction that comes from starting with raw ingredients and baking from scratch can be just as exhilarating as the taste of these holiday desserts themselves. Believe it or not, some of today’s most successful enterprises utilize a similar methodology when it comes to constructing their search engine marketing strategy—using reliable search “ingredients” and techniques to craft a homemade SEM plan that…
  • What a Year It’s Been

    Rudi Shumpert
    19 Dec 2014 | 12:00 am
    Since becoming part of the Adobe family, our DTM technology has been adopted by companies all over the world. We’d like to take this opportunity to thank our customers and partners for an unbelievably amazing year. As of today, more than 1,800 companies are using Adobe’s Dynamic Tag Management to power and deploy their marketing solutions across their digital properties.  That places DTM as the clear leader in the Enterprise TMS space, as evidenced by this handy chart with data from Built With: In the relatively short period of time since DTM joined the Adobe family, those of us on the…
  • 4 More Oft-Overlooked Optimization Features to Be Thankful For

    Drew Burns
    18 Dec 2014 | 2:41 am
    In my last blog, I highlighted some of the great, and often-overlooked, features of Adobe Target that help businesses increase their return on investment (ROI) through optimization and developing effective targeted marketing content. These features included mutual exclusivity, customization in algorithms, and self-learning and optimized algorithms. I’d like to continue my holiday tradition of counting the things I’m thankful for by adding a few more to the list. 4) Flexible, Customizable Reporting. We might overlook potential exploitable segments or targeting opportunities if an…
 
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    web analytics - Google News

  • Web Analytics - Business International

    22 Dec 2014 | 7:37 am
    Web AnalyticsBusiness InternationalHome page; |; Marketing; |; Web Analytics. Banking & Insurance · Energy & Utilities · Finance & Administration · Infrastructure · Innovation · Human Resources · Marketing · Pharma · Supply Chain & Procurement · Special Events. Marketing. Web Analytics ...and more »
  • A New Web Analytics and HeatMap Platform Ptengine Has Been Launched to ... - Digital Journal

    22 Dec 2014 | 6:39 am
    A New Web Analytics and HeatMap Platform Ptengine Has Been Launched to Digital JournalPtengine that is used by over 10,000 companies worldwide provides the company with a real website traffic conversion tool which allows web development and marketing teams to see increase website visitors and reduced bounce rates. New York, NY ...
  • Ptengine the Web Analytics and HeatMap Platform Reaches 10000 Customer ... - Digital Journal

    19 Dec 2014 | 10:14 am
    Ptengine the Web Analytics and HeatMap Platform Reaches 10000 Customer Digital JournalPtengine is the top-ranked heatmap and web analytics platform, which has worked with companies around the globe to ensure powerful digital marketing, web development, and visual representation of traffic on multiple devices, as well as UI/UX design.
  • Head of Web Analytics - Econsultancy (blog)

    19 Dec 2014 | 6:30 am
    Head of Web AnalyticsEconsultancy (blog)Large-scale e-commerce company with impressive international reach seeks a Senior Web Analytics Manager / Web Optimisation Manager, with an in-depth background in driving digital analytics best practice for a leading consumer brand, to join its team in ...and more »
  • Brandwatch acquires social analytics firm PeerIndex - The Next Web

    17 Dec 2014 | 3:24 am
    Brandwatch acquires social analytics firm PeerIndexThe Next WebBrandwatch, the British social media monitoring firm, has acquired PeerIndex, the London-based social analytics firm, for an undisclosed amount. PeerIndex CEO, Azeem Azar, says the company's technology will be woven in to Brandwatch's existing social ...
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    Google Analytics Blog

  • Keeping the GA Web Experience Modern

    Adam Singer
    12 Dec 2014 | 1:00 pm
    We're continuing to bring you new features and technologies in the design of Google Analytics to provide the best a user experience. With this in mind, starting January 31, 2015 we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we discontinue support, some features may not work properly going forward. This update maintains our practice of supporting the newest browsers while discontinuing support for the third-oldest version, as we previously announced in September 2013. We will continue to…
  • Refreshing “The Customer Journey to Online Purchase” - New Insights into Marketing Channels

    Adam Singer
    11 Dec 2014 | 12:23 pm
    Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and email makes them convert -- or vice versa -- you can make sure you're in both places with the right kind of message.Today we're happy to introduce a new improved version of the Customer Journey to Online Purchase, with a few key enhancements.
  • Google Analytics in AdMob helps mobile app developer Eltsoft go global

    Adam Singer
    9 Dec 2014 | 10:19 am
    Cross-posted on the Inside AdMob Blog Since March 2014, Google Analytics has been fully available in AdMob, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.Passion for languages and learningJason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android. Together, they…
  • Ringing in the New Year - Behavior Trends and Insights

    Adam Singer
    8 Dec 2014 | 3:40 am
    Last month we published an analysis of how people behave before and during the Thanksgiving holiday in the US. We saw the most important days of the year for retailers, how to take advantage of the top transaction days, and when to take action.Today we are looking at the patterns of behavior over the holidays and into the new year with the objective of understanding how digital marketers can prepare for 2015.After looking at data from the previous three years, we found two interesting insights:User behavior is significantly different from country to country, but very consistent from year to…
  • With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 28%

    Adam Singer
    1 Dec 2014 | 7:01 am
    This post originally appeared on the DoubleClick Advertiser blog as part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.As one of the UK's leading family clothing retailers, Matalan must be nimble -- faster decisions mean better customer engagement and more sales. So they worked with Morpheus Media to implement Google Analytics Premium with DoubleClick Campaign Manager. Google Analytics' powerful insights helped Matalan make better business decisions, faster.Matalan…
 
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    Web Analytics World: Online Marketing & Analytics

  • Taking the GAIQ: Advice to Help with your Study

    Robert Fleeting
    16 Dec 2014 | 2:00 am
    Last week I finally got around to taking the GAIQ (Google Analytics Individual Qualification), something which I had committed myself to do at the start of the year so this was as much a personal goal as it was a professional one. In the short period of time I had set aside to study for […] Related posts: Analyzing the Analytics
  • Web Analytics World Readers’ Choice for 2014!

    Fiona Roddis
    9 Dec 2014 | 2:00 am
    Technically it hasn’t been quite six months since our last “Best of WAW” post but since then we’ve added new bloggers, been lucky enough to have Google Analytics share out some of our bloggers’ posts and it’s almost a new year! With this in mind, we thought it was time to re-share your Favourite posts […] Related posts: Web Analytics World: Our 2013 in review! Best of WAW … so far! Predictive Analytics World Chicago 16 to 19 June 2014
  • Boardroom Analytics

    David Geddes
    2 Dec 2014 | 2:00 am
    Cinderella Analysts really can go to the “C-suite” I believe there is a reason why analysts rarely get invited to sit with the “Chiefs” in what is often referred to as the “C suite” – and that reason is a lack of relevance. I’m sure that the boardroom executives of all the companies that I […] Related posts: Hiring for Digital Analytics – Part II Validating an Analytics Start-up with Analytics (Part II) Dear Mr. CMO, do you need a Marketing Suite?
  • Starting your SharePoint Analytics Journey

    Marlee Long
    25 Nov 2014 | 2:00 am
    Take your SharePoint productivity to the next level with analytics. By understanding which reports are available and how to use them properly, your SharePoint stakeholders can guide, track and analyze usage effectively. The long term benefit of utilizing analytics is necessary for the amount of  guessing games around what may be happening in your SharePoint […] Related posts: A Surge in Portal User Adoption – Get the Intranet Buzzing Validating an Analytics Start-up with Analytics (Part II) Hiring for Digital Analytics – Part II
  • Quality Time for the CMO

    Ralf Haberich
    18 Nov 2014 | 2:00 am
    Do you have children? If so, you know what quality time in general means: although you have a stressful job, some overnight-stays in hotels in foreign cities or night shifts in your office you still can have the best moments for and with your children. Even though you are home less often. Meaning: the less […] Related posts: Web Analytics Managers turning into Creative Directors Dear Mr. CMO, do you need a Marketing Suite?
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    Analytics Platform - Piwik

  • Piwik 2.10.0 – Release Candidate

    Piwik Core Team
    21 Dec 2014 | 9:06 pm
    We are proud to announce that the release candidate for Piwik 2.10.0 is now available! How do I upgrade to the release candidate? You can upgrade to the release candidate in one click, by following instructions in this FAQ. Think you’ve found a bug? Please create a bug report in our issue tracker. What’s new in Piwik 2.10.0? Since our last release Piwik 2.9.1 one month ago, over 100 issues have been closed. We’ve focused on fixing bugs, improving performance, and we created a new plugin that will let you better scale Piwik to very high traffic websites using Redis. Much improved…
  • Piwik awarded Gold Prize at Open Source Software World Challenge

    Matthieu Aubry
    21 Dec 2014 | 7:25 pm
    We are excited to announce that Piwik has been awarded the Gold Prize in the Open Source Software World Challenge 2014! Winning this award is a testament to the positive impacts of the Piwik platform worldwide. Every day dozens of new people are embracing Piwik to power their web and mobile analytics which gives them full control over their data. Every member of the Piwik community, from core developer to beginning user, should be proud to be part of this momentum: congratulations to us all! The Open Source World Challenge is the annual competition hosted by the Ministry of Science, ICT and…
  • New Piwik Mobile 2.2.0 is released

    Thomas Steur
    21 Dec 2014 | 12:24 pm
    We are proud to announce that Piwik Mobile 2.2.0 is now available! This new version brings many improvements to our Android app. Here’s the list of changes: Android: The keyboard is no longer displayed when opening the app [#5320] Android: Back button did not work in a few screens and could cause the app to unexpectedly close under circumstances [#5316] Android: The graph is now displayed fullscreen on tablets when maximizing it [#5315] Android: New material design icons [#5310] Android: Better exit workflow – we now open the left sidebar before closing the app if the left sidebar…
  • New Piwik Mobile 2 Beta app (Android only)

    Thomas Steur
    8 Dec 2014 | 9:15 pm
    Are you interested in testing our newest features, bug fixes and performance improvements before they make it to our next Piwik Mobile version? Check out our new app Piwik Mobile 2 Beta on Google Play. This beta includes more than 15 bugfixes and improvements. We have been testing as much as we could. Now is your time to experiment and help us to track down any bugs, or even suggest usability improvements. Start using it and send us any feedback or issue a bug. We can improve Piwik Mobile much better with your help! Be aware that this version may contain bugs, if you are interested in a more…
  • How to verify signatures for Piwik release packages

    Piwik Core Team
    18 Nov 2014 | 9:20 pm
    We are proud to announce that Piwik project now cryptographically signs the Piwik releases using PGP following requests from several community members. In this post we will explain how you can verify the signatures of the Piwik release you downloaded, with instructions for Windows, Mac OS X and Linux. What is a signature and why should I check it? How do you know that the Piwik platform you have is really the one we made? Some software sites list sha1 hashes alongside the software on their website, so users can verify that they downloaded the file without any errors. These…
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    Webmetricsguru INC - Marshall Sponder

  • Analytics for Musicians presented to Chamber Music America on December 2nd, 2014 at St. Peter’s Church – NYC

    Marshall Sponder
    1 Dec 2014 | 7:21 pm
    I’m presenting a deck merges a lot of the thinking behind what i’m doing at Baruch College Zicklin School of Business with the insights I’ve developed at Rutgers University in the past – and put it in service of Musicians (both Classical and Jazz). The talk is being streamed live at Chamber-Music.org between 3 PM and 5 PM on December 2nd, as well.  In a few weeks (we hope) the presentation will be online at Chamber-Music.org and I’ll post the video up on YouTube as soon as I get it. A lot here, hope you enjoy it and feel free to leave me a comment if something…
  • Social Data Innovation Summit – Miami – November 6th Talk on Research at the Metropolitan Museum of Art

    Marshall Sponder
    16 Nov 2014 | 6:17 pm
    So busy that I posted this presentation and video everywhere else but here.    Well, mean to correct that issue now. Also, note that the presentation (which isn’t shown in the video) is on Slideshare (below).   Merging Geo Social Data & web analytics at the Metropolitan Museum of ART from Marshall Sponder
  • WebMetricsGuru Updates – September 9th, 2014 – Web Journal

    Marshall Sponder
    8 Sep 2014 | 11:57 pm
    Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
  • In London this week – Busy with Analytics

    Marshall Sponder
    13 Jul 2014 | 4:47 pm
    When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha! Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week,…
  • Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

    Marshall Sponder
    3 Jun 2014 | 3:18 pm
    Three articles of mine were published this week. Jun 2, 2014 How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing at CMSWire.com Jun 3, 2014 The Art and Science of Omnichannel Marketing – and a Dash of Peter Max at CMSWire.com Jun 2, 2014 Convergence Growing Pains in TV and Retail MarketingWe need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com Now you know why I am not writing here as much – so…
 
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    Google Analytics and SEO Blog - LunaMetrics » Blog

  • From Brain To Blog – How to Work with Industry Experts

    Chris Vella
    18 Dec 2014 | 9:51 am
    The Scenario: You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly. Because this particular industry was so slow to migrate to a digital world, the competition isn’t incredibly high. This means that, hypothetically, keyword-targeted high-quality content rich with expert information could easily rank well. It sounds simple,…
  • What Should You Do With Old Content? Part 3 of 3

    Reid Bandremer
    16 Dec 2014 | 9:40 am
    PART ONEPART TWOPART THREE Making the Right Choice – Part 3 of 3 In the two previous parts to this three-part series, we discussed the issues facing us as we evaluate potential outdated content, and we investigated options to handle that content. In part 3, we discuss how to pick the right right options. Matching Option to Scenario(s) By now, you should have answers to important questions like, “How much effort is this worth?“, “what are my SEO needs”, and “what are my UX issues”? You can now use the table below, which shows the impact of your options…
  • Linking AdWords to Google Analytics & Webmaster Tools

    Andrew Garberson
    15 Dec 2014 | 8:56 am
    Roughly 85 percent of Google queries are not new searches. The majority of searches are old favorites that are asked nearly each day. The same is true at our Google AdWords trainings where FAQs dominate Q&A. People tend to struggle from similar obstacles year after year, whether it be match type or account settings or whatever. Somewhere just beyond Michael’s top 5 common PPC questions is linking Google Analytics and Google Webmaster Tools accounts, a question that we hear at most AdWords training sessions. “Why can’t I see my AdWords data in my Google Analytics?” This is…
  • Where Should The Google Tag Manager Snippet Be Placed?

    Justin Boyle
    12 Dec 2014 | 9:29 am
    Perhaps this sounds familiar: Your team has just decided to start transitioning to Google Tag Manager. However, you’re stuck on where you need to place the container code. Traditionally, you’ve placed the Google Analytics immediately before the closing head tag, or perhaps it’s even still in the footer. (gasp!) With Google Tag Manager the placement is now a little different. Instead of placing it in the head section, Google recommends putting the container code immediately after the opening body tag. Where Can I Find My Snippet? Google provides you with the exact code and…
  • What Should You Do With Old Content? Part 2 of 3

    Reid Bandremer
    9 Dec 2014 | 9:17 am
    PART ONEPART TWOPART THREE Options for Dealing with Old Content This post is part of series on how to handle old and outdated content. Part 1 focused on your internal resources and the reasons you may want to update old content. Part 2 focuses on the 6 types of potential options you have for how to update old content, and Part 3 will help you make the right decisions. As you identify problem pages, whether they’re outdated, incorrect, or no longer relevant, you can also start thinking about the best way to fix these pages. 1. Do nothing This may be the thing to do if old content…
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    All Web Analytics Demystified Blogs

  • How Google and Adobe Identify Your Web Visitors

    16 Dec 2014 | 1:13 pm
    A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely to replace cookies as the primary way for identifying visitors among analytics tools. Those 2 concepts really set the stage for something that is likely to be far more interesting to the average analyst: how tools like Google Analytics and Adobe Analytics uniquely identify website visitors. So let’s take a look at each, starting with Google. Google Analytics Classic GA The classic Google Analytics tool uses a series of cookies…
  • Three Foundational Tips to Successfully Recruit in Analytics

    1 Dec 2014 | 10:39 am
    Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These three foundational tips are drawn from successful hiring processes in a variety of verticals and organisations. 1. Be honest about what you need This includes being honest in job description, as well as when you talk to candidates. Be clear about what the person will actually do and what your needs are – not what you wish they would get to do! I have seen highly qualified candidates promised exciting work and…
  • A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?

    17 Nov 2014 | 3:52 pm
    Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write about how cookies are used by web analytics tools to identify visitors to your site, and I’ll get to that shortly. But a few readers reached out to me and asked why I hadn’t mentioned web storage, so I wanted to mention it briefly before moving on. Web storage is a feature built into modern browsers that allows a developer to store information in the browser about the site and the user, without using a cookie. This storage can be persistent…
  • Five Proven Tips for Managing Analysts Like a Pro

    17 Nov 2014 | 9:18 am
    In the analytics industry, it is common to progress through the ‘ranks’ from analyst to managing a team. Unfortunately, many companies do not provide much in the way of support or management training, to help these new managers learn how to effectively work with their team. Improving your people management skills is no small task. It takes years, and you are never “done.” Here are just a few small tips, picked up over the years from some of my own managers: 1. Be a leader, not a boss. If you didn’t have the official title, would your team still come to your for assistance or…
  • A Primer on Cookies in Web Analytics

    10 Nov 2014 | 11:36 am
    Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). The main reason is that I’m a total nerd (just ask my wife), but in a way that is different from most analytics professionals. I don’t spend all day in the data – I spend all data writing code. And it’s often hard to translate code into entertaining blog posts, especially for the folks that tend to spend a lot of time reading what my partners have to say. But I recently came upon a fairly broad topic that I think will lend itself to a nice…
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    Webtrends.com » Blog

  • Data-driven marketing is not about getting reports faster

    Steve Earl
    16 Dec 2014 | 9:55 pm
    Last week, I enjoyed a healthy dose of snow in Toronto, but also came back full of inspiration after attending the DataMarketing 2014 conference. Kicked off by the CMO of Tangerine Bank, he stated that marketers once locked into an “outbound” mindset, now must turn to an “inbound” mindset and they are using data to shape the “inbound experience.” Following that keynote, Tim McGuire, Senior Partner and head of consumer marketing analytics center at McKinsey, also shared that “there is no such thing as marketing that does not include data and analytics.” Now, I may be somewhat…
  • First-party data vs. third-party data: There’s a clear winner

    Jeff Seacrist
    16 Dec 2014 | 4:06 am
    At Webtrends, we strongly believe marketers should collect and harness their own data based on one-to-one brand experiences instead of relying on third-party sources’ purchased and unrelated customer information. I recently shared this sentiment and more in the MarketingProfs article, “Why the Internet’s Most Valuable Commodity Is First-Party Data.” I explain the differences between first-party and third-party data and why marketers would benefit from a shift to using data that shows how its customers interact directly with its brand. Read the article and let me your thoughts…
  • Talking Webtrends one on one with MarTech Advisor

    Indi Petranek-McHugh
    9 Dec 2014 | 3:53 pm
    Ankush Gupta, Managing Editor of the MarTech Advisor, recently interviewed me about the many exciting things happening today at Webtrends and what we expect for the future. We talked about the opportunities Big Data presents, the launch of Webtrends Explore and how brands can best leverage their customer data. Check it out here.   The post Talking Webtrends one on one with MarTech Advisor appeared first on Webtrends.com.
  • Be Thankful You Can Anticipate Customers’ Needs

    Bob Schnyder
    24 Nov 2014 | 8:33 am
    With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In today’s world, what you do, where you go, and how you do it online is being tracked. All this tracking provides marketers with a massive amount of data that can be used to improve customers’ online experience. Knowledge is power, and the more information you have…
  • The evolution of data is making waves in the C-suite

    Joe Davis
    20 Nov 2014 | 10:56 am
    At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business – a topic I explore in detail in an Entrepreneur article just published. This evolution in digital marketing has given rise to new executive roles that are expected to harness and capitalize on the explosion of data in the marketplace.
 
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    E-Nor - Google Analytics Certified Consultants - Audit, Implementation, Training, Google Analytics Premium » Blog

  • Top Companies in the Middle East and Europe Overwhelmingly Use Google Analytics

    Farid Alhadi
    9 Dec 2014 | 2:33 pm
    For a many years now, E-Nor has witnessed and documented the dominance of Google Analytics in the Fortune 500. Also, as the digital consulting agency for many United States government entities, we’ve noticed our government take steps towards digital measurement relying on Google Analytics as their tool of choice. We wondered how the rest of the world is doing! With E-Nor’s global footprint, we’ve seen a significant adoption of Google Analytics and Google Analytics Premium in regions throughout the world, such as the Middle East and Europe. Here are our findings:…
  • Advanced Session Stitching and Cross Device Attribution using Custom Dimensions in Google Analytics

    Feras Alhlou
    3 Dec 2014 | 3:08 pm
    In today’s world, a visitor may touch your digital presence from a variety of devices and locations – and multiple times before they buy your product or contact you. They may visit your site from their desktop at home, then go to work and visit your site from their mobile app. Finally, their conversion may happen days later when they come home from work and then log into your system. Conversion doesn’t start with conversion. There’s a whole process that preludes it – including research, awareness, and interest. Different segments of your traffic may have…
  • Bots And Spiders Causing Unusual Spikes in Analytics Traffic

    Feras Alhlou
    17 Nov 2014 | 3:26 pm
    Google Analytics’ Bot & Spider Filtering Google Analytics recently released a feature called “Bot and Spider Filtering”. You might have read about it already but haven’t had a chance to implement it or process how it might affect your organization or even your effectiveness as a digital analyst. E-Nor recommends turning on Google Analytics’ Bot & Spider Filter as a best practice for all Google Analytics accounts (except for raw data Views – which we’ll explain at the end of the post).* As an added bonus, it is super easy to do! What is Bot & Spider…
  • [Video] 4 Solutions To Sampled Data in Google Analytics

    Farid Alhadi
    7 Nov 2014 | 3:33 pm
    This is the video to our sampled data post for those of you who prefer visual over reading! For sites with heavy traffic, Google Analytics might sampled your data, which may make it hard to gain insights (the data might even become unusable). Don’t worry though, there are plenty of other options to work around that challenge. The video explains a couple. Do you have any solutions? Tell us in the comments. The post [Video] 4 Solutions To Sampled Data in Google Analytics appeared first on E-Nor - Google Analytics Certified Consultants - Audit, Implementation, Training, Google Analytics…
  • E-Nor Analytics Trainer and Coach named Adjunct Instructor at NYU

    Team Marketing
    30 Oct 2014 | 3:41 pm
    Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, participants submitted development plans that outlined real-world optimization opportunities and performance targets. “The course was designed to focus on analytics for conversion…
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    Web Analytics and Digital Marketing Blog by Sameer Khan

  • Top 10 Analytics and Digital Marketing Blog Posts of 2014

    Sameer
    18 Dec 2014 | 9:27 pm
    It’s amazing how the year has passed so quickly. It feels we were just celebrating the 2014 new year and within split second, we are about to close the year. It has been a year of dramatic changes in marketing, social and analytics. Data is becoming the critical component of all marketing decisions. Organizations are  [ Read More ]
  • Digital Summit 2014: 6 Steps to Big Data Analytics Success

    Sameer
    11 Dec 2014 | 10:11 pm
    Earlier this week, I presented the 6 step approach to successfully implement big data analytics in any organization at the Dallas Digital Summit. Below are the slides followed by a video link for a similar presentation I did at DMA 2014. Enjoy!       Here is the video replay of my DMA 2014 Big  [ Read More ]
  • IBM Benchmark Live: Solve your Holiday Marketing Struggles with Realtime Analytics

    Sameer
    20 Nov 2014 | 2:18 pm
    I rarely review individual products on my blog because I am a strong advocate of analytics and data integration methodology instead of one quick fix. However, I would like to make an exception this time because the product I will be discussing is a pretty timely and beneficial tool for holiday marketing. (disclosure: I am  [ Read More ]
  • 5 Popular Things Successful People Don’t do each Morning

    Sameer
    19 Nov 2014 | 9:31 am
    What do you do when you wake up in the morning defines your entire day. Econsultancy (leading research firm), reports 84% of smart phone users check their smartphones as soon as they wake up. No wonder why Apply has launched their Health app in IOS 8 which when paired with other apps also tracks sleep  [ Read More ]
  • 7 Habits of Highly Effective Digital Marketers

    Sameer
    13 Oct 2014 | 12:36 am
    Digital marketing is one of the most in-demand professions in the marketing industry and according to Google trends it will continue to be in demand well beyond 2015. With an increase in demand, there has been great interest across the board in this profession. The purpose of this post is to provide a solid foundation  [ Read More ]
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    The Invesp Blog: E-commerce and Landing page Optimization

  • It’s the 2014 Holiday Sales Landing Page Ambush

    Stephen Da Cambra
    8 Dec 2014 | 9:41 am
    2014’s holiday sales season is in full swing and so far the reviews are mixed. According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend. And there were more slumping sales figures (vs. 2013) in the NRF’s research: Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4% Despite the disappointing early data, the NRF sticks…
  • Social Media Ad Spending – Statistics and Trends [Infographic]

    khalid
    6 Dec 2014 | 3:53 am
    Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.   Infographic by-…
  • Don Draper Shows Us How to Develop a Unique Selling Proposition

    Stephen Da Cambra
    17 Nov 2014 | 2:10 pm
    The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP). Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your…
  • Holiday Shopping in Numbers- Statistics and Trends

    khalid
    4 Nov 2014 | 6:50 am
    The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US. If you’re just as curious as we are, do check out our infographic,…
  • How Triggers Add Focus to Your AB Testing

    Stephen Da Cambra
    4 Nov 2014 | 3:29 am
    In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different. If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision. They have no trigger to buy. Understanding that simple fact can bring time-saving focus to your AB testing program. If you follow conventional testing wisdom, you will maintain an ongoing program of testing every element of your landing pages, email messages, product pages, etc., to find what improves conversion rates and what doesn’t. But the…
 
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    Zimana Web Analytics Blog

  • Infographic from @CoSchedule – Content Hacking

    pdebois
    4 Dec 2014 | 6:16 am
    This infographic from content sharing app CoSchedule examines the latest content craze – Content Hacking. Content Hacking involves content sharing, but hacking into platforms.  This does not mean breaking a password. It means craft and sharing media content that quickly acknowledges the value of the content and the ability to scale its visibility to the
  • How To Use The Google Analytics Bot Filter to Improve Your Site Traffic

    pdebois
    25 Nov 2014 | 11:26 am
    I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is one step in having cleaner data and a clean look
  • Infographic: Social Media Stats via Digital Insights

    pdebois
    24 Nov 2014 | 10:02 am
    Need a recap of social media stats? This infographic from Digital Insights outlines the statistics for Vine, Instagram, Twitter, Facebook, Google Plus, Pinterest, and Linked In among others. Among the most interesting factoids is that YouTube receives 80% of its users outside the United States.  Thought 2014 is closing down, take a look at this stats to
  • Social Media Advertising: Does It Influence Consumers? (feat. @Avinash Kaushik and Wall Street Journal)

    pdebois
    19 Nov 2014 | 6:22 am
    Earlier this year, Avinash Kaushik, a very highly respected analytics expert, offered his thoughts on the influence of social media advertising on consumer purchase decisions.  He highlighted a Gallup poll in a recent Wall Street Journal article which stated that despite business interest in social media, many consumers are not influenced by social media advertising.
  • Business Intelligence Lessons from Yahoo! (Meyer’s decision on working from home) – #video from @AllAnalytics

    pdebois
    18 Nov 2014 | 6:00 am
    Working remote can be a challenge, but more and more companies are finding success with it. 37 Signals, the firm that created Basecamp, has its workers mostly remote, with a central core workforce in its Chicago headquarters. Marissa Meyer, Yahoo’s CEO, chose a different route.  She mandated more employees to work at its main headquarters.
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Who Can Benefit From Outsourcing Payroll?

    Damian Davila
    11 Dec 2014 | 9:28 pm
    Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost. If you are interested in pursuing this as an alternative to an in-house HR department, this list may help you determine whether your business needs will be best served by outsourcing your payroll. 1. Your Managers Are Overworked Tracking and adding up hours worked can be a laborious task, especially for companies that employ a significant number of non-exempt (that is, hourly) employees. This likely also takes time and energy away from core business functions, which…
  • The Modern Storage Space of Data Centers [Infographic]

    Damian Davila
    9 Dec 2014 | 7:32 pm
    With widespread access to the internet and increased use of cloud storage, it is sometimes easy to forget the amount of data that can be accessed without needing physical space. There is less need to find shelves for photo albums, DVDs, old text books, periodicals, or even handwritten notes. All of that information has to be stored somewhere. As a result, data centers are expanding rapidly to supply the storage that basement shelving would have handled for most people just a century ago. There are now over 5,000 data centers worldwide, and that number is constantly increasing. All data on the…
  • 3 Tips for Finding Your Dream Job

    Damian Davila
    5 Dec 2014 | 6:01 pm
    Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you. Needs and preferences vary among job seekers, so a position that your friend is dreaming of might not be what you are searching for. Regardless of which industry you’re in or how large of a salary you are trying to obtain, you can use these simple tips to help you find your dream job. 1. Don’t Be Shy If you’re looking for a job, let as many people know about this as possible! Chat with your…
  • Finding the True Business Value of Big Data

    Damian Davila
    28 Nov 2014 | 8:35 am
    Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data? Look Smarter Nearly any pool of big data has a unique type of business value to offer if you’re willing to look smarter rather than harder. You can start your search for the business value diamond in the rough with…
  • 5 Surefire Success Tips for the Modern Entrepreneur

    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
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    Cision

  • Seducing Search Engines: How to Optimize Headlines and Snippets

    Brian Conlin
    22 Dec 2014 | 6:45 am
    As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by themselves. Mike Moran and Bill Hunt recently released the third edition of their book “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website.” The book comes in at a meaty 500 pages, but […]
  • 4 Steps for PR Pros to Get Started With Sponsored Articles

    Brian Conlin
    19 Dec 2014 | 9:30 am
    This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR professional, I doubt I’m alone in thinking that paid media feels counterintuitive. Historically, PR professionals have dealt largely in earned media – that is, not paying for coverage or awareness. But there’s no denying that […]
  • David Ehrlich Joins Time Out New York

    Beth Blanchard
    19 Dec 2014 | 9:07 am
    Time Out New York has hired David Ehrlich to serve as associate film editor. He was previously a senior editor at Film.com. Time Out New York is available on a number of social platforms, including Twitter, Facebook and Google+; follow along to stay current with the latest happenings in the city that never sleeps.
  • Katy McColl Heads to Southern Living

    Cision Staff
    19 Dec 2014 | 8:34 am
    Katy McColl will join Southern Living as senior executive editor in mid-January 2015. She replaces Hunter Lewis, who was named editor for Cooking Light in September 2014. Previously, McColl worked as the executive editor for Country Living and O at Home. For more southern-themed recipes, decorating ideas and gardening tips, follow Southern Living on Pinterest.
  • Will Hobson Heads to Washington Post

    Cision Staff
    19 Dec 2014 | 8:33 am
    Will Hobson will join the Washington Post as sports news reporter on  Jan. 26. Previously, Hobson worked as a reporter for the Tampa Bay Times covering Florida government and operations. For more national news, follow Washington Post on Twitter.
 
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    OnlineMetrics

  • Strategic Guide Behind Adjusted Bounce Rate in Google Analytics

    Paul Koks
    16 Dec 2014 | 12:00 am
    Bounce rate is an important metric that gives an indication of the interaction of your visitors on your website. If someone bounces on your website, it means this person has only visited one page and didn’t trigger an event (measured interaction) during the session. Like with almost every other metric, I recommend to focus on individual pages instead of your entire website. You can’t optimize your entire website in one time, right? In the past I already wrote a post on the bounce rate metric. After some experimentation and a few discussions with other like-minded friends,…
  • #GAtips: Use Standard Reports to Build Powerful Custom Reports

    Paul Koks
    12 Dec 2014 | 6:00 am
    Google Analytics offers dozens of standard reports within the GA interface. They are a great place to start, especially when you are just starting out or need a quick glance to see how your website is performing. However, every website has it’s own needs and goals. So why not customize your reports? In my experience you need to use the Google Analytics API and custom reports to derive the greatest value from your Google Analytics data. In the screenshot above you can see the tab Customization. This is where you can build your reports from scratch. The custom reports will show up on…
  • 31 Insights from a Great Conference: Conversion Hotel 2014

    Paul Koks
    1 Dec 2014 | 12:00 am
    There are many conferences each year. Unfortunately a lot of them are filled with boring, self-promoting stuff. At least that is how I feel about it. What about you? Do you have the same experience? It can be different. Just one week ago I attended a great conference in The Netherlands: Conversion Hotel! It was held on an island to make sure no one would dare to leave in between the sessions and parties. ;-) The speakers, organization, audience and parties were awesome. Watch this short intro video to get an impression of this event: Well, if you like it so far, read on to learn a lot of…
  • #GAtips: Enhance Your Data Accuracy Within Seconds

    Paul Koks
    3 Nov 2014 | 12:00 am
    High sampling levels in Google Analytics and low confidence levels in A/B testing. Your optimization efforts are doomed to fail if you don’t educate yourself and avoid these cases. It’s nice if your reports load quickly, but what if this means your data isn’t reliable anymore? This article is aimed to help you with sampling in Google Analytics. Here is an example of how sampling looks like in GA: In the example above, results are based on only 22% of the total sessions. Well, I don’t like to draw conclusions on this data. What about you? A simple, but for a lot of…
  • Six Smart Ways to Influence Your HiPPO

    Paul Koks
    20 Oct 2014 | 12:00 am
    Within every company there are people that earn a lot of money, like to take decisions, but actually make websites and online marketing results sucks. A lot of online marketers and web analysts have to deal with them at least one time in their carreer. In this context I like to introduce the word “HiPPO”; in our web analytics language it stands for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”. You know what I am talking about?! ;-) What you can do about it? A lot actually! Just read on to discover how to positively influence YOUR HiPPO.
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    Measured Search Blog

  • Introducing Magento Extension for a Better Magento Search

    Sameer
    18 Dec 2014 | 12:29 pm
    We are excited to announce a new extension for Magento that offers a better Magento search solution for your ecommerce store. Our Magento Extension enhances the default search with search-as-you-type capability and provides you with detailed search analytics to gain insights about your customers. The extension automatically keeps your products in sync with the service and changes are posted immediately. The extension uses Measured Search, a fully managed search service and scales as your catalog or traffic increases. A few key highlights of the extension: Search as you Type Show relevant…
  • Announcing our Search as a Service offering

    Sameer
    12 Dec 2014 | 8:33 pm
    Since we released our Search Analytics offering early last year, we’ve gotten great feedback from our customers and they’ve expressed the need for us to offer a complete Search as a Service offering. During the last few months we’ve been quietly working with our select partners and customers to help them aboard our new search service and we are happy to announce the general availability of our Search as a Service offering. We want to make it easy for any company to add powerful search to their application, whether that’s web, mobile or a custom device and not have to…
  • Making search better by tracking & utilizing user search behavior – Talk

    Sameer
    1 Oct 2014 | 11:30 am
    Seamless, scalable and easy search is what every developer wants and every business needs. That is exactly what was on the agenda last night at the Los Angeles Django meetup, a mastermind group of professional developers, hobbyists and really curious folks gathered together to discuss their experiences with Django & Python. and two of the talks were around search. We were super excited to be part of the presenters & thanks to the organizers for arranging this! Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having…
  • Measured Search Enables Terrain Home Android Launcher to Gain Deeper Search Insights

    Sameer
    25 Jun 2014 | 8:00 pm
    Mobile first search option is coupled with cloud-based search analytics platform. Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has partnered with Terrain Home, part of Palo Alto based Samsung Accelerator, to deliver deeper search insights and app discovery capability within Terrain Launcher. Terrain is a new Android Launcher focused on helping the user find everything on their device easily. Resembling a standard Android home screen, Terrain provides three main features to simplify the user…
  • Measured Search Recognized As Standard Technology Partner by Amazon Web Services

    Sameer
    18 May 2014 | 9:00 am
    Los Angeles, CA – Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has received public designation as an Amazon Partner Network (APN) Standard Technology Partner. Strengthening its relationship with AWS better positions Measured Search to expand operations and facilitate use of the comprehensive benefits that AWS offers. Measured Search currently offers a cloud based vendor neutral Search Analytics service running on top of AWS infrastructure that enables customers to get insights around how…
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    Digital Analytics Blog - AT Internet

  • Series: Who can save you from the tyranny of data? Episode 4

    Ashley Kibler
    22 Dec 2014 | 12:00 am
    As we near the end of “A Day in the Life of a Digital Analyst”, it’s time to see how John, the hero of the story, is faring with his mission to promote the power of digital analytics to his colleagues. Episode 4: “Got any magic data?” The story: After convincing Product Merchandising of the flexibility offered by their analytics solution, John is ready for his lunch meeting. On his way over, he meets Ed from Customer Experience who is looking for “magic data” revealing how customers behave on different devices. The two discuss the challenges and benefits of tracking the customer…
  • [Infographic] Online press: Which devices are most-used?

    Sylvie Gueras
    18 Dec 2014 | 6:12 am
    Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between February 1 and October 31, 2014, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope.  
  • Series: Who can save you from the tyranny of data? Episode 3

    Ashley Kibler
    15 Dec 2014 | 6:11 am
    Continuing our immersion into “A Day in the Life of a Digital Analyst”, let’s see what’s new with John, a digital analyst evangelizing the power of digital analytics. Episode 3: “Data, and a lot more besides…” The story: John has just brought some new perspective to Product Marketing when Melissa from Product Merchandising trails in. She wants to know how online sales are stacking up next to in-store sales. She’s ready to dig in and work with the data herself, but has been discouraged by previous frustrating experiences and tool limitations. John reassures her that flexible…
  • Series: Who can save you from the tyranny of data? Episode 2

    Ashley Kibler
    11 Dec 2014 | 2:14 am
    This week, we’re continuing to explore Jim Sterne’s white paper, “A Day in the Life of a Digital Analyst”.  Let’s catch up on the adventures of John, a digital analyst, who is determined to help his colleagues understand the power of digital analytics. Episode 2: “What’s the end game?” The story: After convincing the head of Advertising of the importance of tagging, John must now face last-minute data demands from Product Marketing. What starts as a tense conversation about the need for numbers evolves into an insightful exchange about which data truly matters. By offering a…
  • Series: Who can save you from the tyranny of data?

    Bernard Segarra
    2 Dec 2014 | 5:33 am
    Starting today and over the next few weeks, we’ll explore scenes from “A Day in the Life of a Digital Analyst”, the new white paper from leading digital marketing expert Jim Sterne. As we dive into the world of John, a digital analyst, his exchanges with various colleagues will help us grasp the value and potential of intelligently driven analytics. We’ll also see that success relies on more than technology alone – experience, hindsight and common sense are all essential to make it work. Episode 1: “Do it yourself!” The story: Andrew, the head of Advertising, bursts into…
 
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    My Analytics & Optimisation Blog

  • What does a Digital Analytics department do?

    Richard Hayes
    1 Dec 2014 | 11:56 am
    So, what does a Digital/Web Analytics department actually do? Ultimately my belief is we're product owners of the "Optimisation Platform". The definition of this platform being a combination of; analytics, optimisation, tagging, survey and delivery systems. So for me this means; Adobe Analytics, Target, Dynamic Tag Manager, Qualtrics, Clicktale & Experience Manager. Developing a roadmap Strategy and developing a roadmap is at the heart of product ownership and for the "Optimisation Platform" this is a combination of implementation advancements and optimisation execution. Making…
  • Adobe DTM for improved Target QA

    Richard Hayes
    21 Nov 2014 | 11:22 am
    In a previous post I described the options available for Adobe Target QA. Now with DTM there's a much easier/nicer/quicker way of doing this! (This post will take ~2 minutes to read.) Step 1) Make sure you have the DTM browser plugin installed - it's available for Chrome and Firefox. The plugin allows you to see debug messages but also easily switch between DTM's production and staging environments which is what we want for the purpose of this post. It's worth knowing that you can recreate this functionality with some JavaScript bookmarks, so this can be used for IE or maybe you prefer using…
  • Who owns your digital content?

    Richard Hayes
    13 Nov 2014 | 3:16 am
    Unclear ownership is a popular complaint amongst digital professionals and much of the time this pertains to content. So with that in mind I thought it would be interesting to think and discuss digital content ownership. So, who owns what? Ultimately your website/digital property is a product and your product's presentation layer requires ownership and by ownership I mean; whoever "owns" the content should be defining the roadmap and giving final sign-off on creative. Before we can define ownership we need to list the reasons for producing and changing content: Acquisition - mostly landing…
  • Using DTM as your campaign targeting layer

    Richard Hayes
    31 Oct 2014 | 11:06 pm
    DTM has a whole load of targeting capability which includes being able to target Mboxes. Put another way, DTM can replace your Adobe Target campaign level targeting. So why bother? Adding targeting at the Mbox level through DTM will reduce your Mbox server calls/costs. In the past if we wanted to run a homepage test for Mac OS visitors we'd burn server calls for 100% of the visitors regardless of their OS, now with DTM as the campaign targeting layer, we're only using server calls for those that match our targeting rules: Global Mbox strategy If you're currently using a global mbox it does…
  • Multi-channel attribution coming to Adobe Analytics

    Richard Hayes
    25 Oct 2014 | 11:34 pm
    Good news! I was told a couple of weeks ago that multi-channel attribution is coming to Adobe Analytics Standard and will include various attribution models. Unfortunately it probably won't be available until sometime next year, so here are some options if you don't want to wait: Option 1) Upgrade to Adobe Analytics Premium (formerly 'Insight'). Understandably not an option for most. Option 2) Using the Cross-Visit Participation plugin you can concatenate visitor data, so if you concatenate your campaign evar value across visits and use the '>' delimiter you could end up with a report that…
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    Web Scraping Service | Web Data Extraction » Blog

  • How We Validate Data

    nicerobot
    18 Dec 2014 | 4:29 am
    Data is only valuable if it can be trusted. At weRobots we spend as much effort on validating data as on collecting it. It is a multi stage process. Scraping Initial checks happen in scraper robots. Robot crawls target website and looks for data. Captured data is sent to our staging database. Many abnormal situations can arise at this stage: Site may be down. Robot will log warnings and will retry pages that do not respond. Usually outage is temporary and robot resumes without intervention Site layout changes. If robot cannot find navigation links or data it will stop and report error so that…
  • Insights from Google event “Always Ahead”

    nicerobot
    28 Nov 2014 | 2:35 am
    Yesterday weRobots attended an event sponsored by Google and Enterprise Lithuania. We went there with an expectation of a small event (maybe a workshop) for geeks, but it actually was huge with big crowd, full main hall at LITEXPO conference center and three breakout sessions in the afternoon. The organisers were nice enough to let both weRobots co-founders to enter with only one ticket, plus we were selected for the “red room” break out sessions which was designated for the most advanced crowd.   The most interesting part of the conference was a strong presentation by…
  • Random Proxy Switcher

    nicerobot
    16 Oct 2014 | 7:32 am
    We decided to release a side product of our internal systems. It is a free Chrome extension which allows users to browse the web while randomly changing proxy every minute. Of course the catch is that we do not give out proxy servers themselves, but there are plenty services that provide them. Or anyone can launch their own for free by following this tutorial.
  • How to Setup a Free Proxy Server on Amazon EC2

    nicerobot
    13 Oct 2014 | 6:37 am
    Open Amazon Web Services (AWS) Account Go to the AWS Portal and sign up. Credit card will be required, but Amazon will not charge anything. Amazon will also ask for your phone number and verify it. Amazon EC2 offers free Micro Instances which are good enough for proxy server setup. They remain free for the first year of AWS usage. Creating an EC2 Instance Once you have the account login to AWS Management Console and from the EC2 Dashboard click the Launch Instance. Follow the steps and launch the instance of Ubuntu Server which is marked as Free tier eligible. Make sure you…
  • Smart CSS Selectors

    nicerobot
    13 Oct 2014 | 12:56 am
    Our web scraping business requires that we develop scraper robots quickly and efficiently. We can offer competitive pricing only if we are most efficient at creating robots for each source. Old saying “time is money” means a lot here and we always look for ways to do things better and faster. In scraper development process everyone uses either Xpaths or CSS selectors to parse DOM for data to be extracted or links to crawl through. One can inspect DOM elements (via Google Chrome) for classes, IDs or other attributes. Then solve a small or big puzzle to write a selector. It requires…
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    The Alexa Blog

  • Designing Happiness: Lessons from Warm Gun 2014

    Jennifer Johnson
    17 Dec 2014 | 5:29 pm
    Continuous learning is a big part of our culture here at Alexa. Aside from personal and professional growth, we believe that our own continuous learning has a significant impact on our customers. And being able to reiterate our experiences to you is a part of us paying our knowledge forward. A couple weeks ago, our […] The post Designing Happiness: Lessons from Warm Gun 2014 appeared first on The Alexa Blog.
  • A Guide to Improving Your Alexa Rank

    Jennifer Johnson
    3 Dec 2014 | 4:03 am
    Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements […] The post A Guide to Improving Your Alexa Rank appeared first on The Alexa Blog.
  • Four Essential Strategy Questions Answered with Analytics

    Jennifer Johnson
    20 Nov 2014 | 8:30 am
    “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” - Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado Let’s be real. In this metaphorical quote, you’re the deer, your industry is the freeway, and those cars coming head on are your competitors. In no world […] The post Four Essential Strategy Questions Answered with Analytics appeared first on The Alexa Blog.
  • Alexa vs. Google Analytics: Part 2 – On-Site Analytics

    Kristen Mirenda
    14 Nov 2014 | 3:21 pm
    In my last post, I compared and contrasted the competitive intelligence features of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic. On […] The post Alexa vs. Google Analytics: Part 2 – On-Site Analytics appeared first on The Alexa Blog.
  • Alexa Partners with the San Francisco American Marketing Association

    Jennifer Johnson
    11 Nov 2014 | 2:47 pm
    Alexa is thrilled to announce an exciting partnership with the San Francisco American Marketing Association. For over 75 years, the San Francisco chapter of the American Marketing Association has convened the brightest, most forward-thinking marketing professionals in the region. Working in the spirit of innovation and independent ingenuity, the sfAMA has sponsored countless programs and events […] The post Alexa Partners with the San Francisco American Marketing Association appeared first on The Alexa Blog.
 
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