Web Analytics

• Most Topular Stories

• Aggregation and Detail in the Big Data World

  SemAngel

  SEMangel

  12 May 2013 | 12:14 pm

  In last week's post, I took another crack at defining what makes "big data" real and not just more of the same with an extra helping of hype. Creating a sound definition of big data may not have a huge amount of practical significance - but it isn't without importance. Knowing what you're dealing with and why/whether it's really different from what you've done before has a host of implications for questions around resourcing, process and technology. But finding a good definition of big data isn’t what I thought most compelling or important in the …

• Why we can’t just be SEOs: A reply to Rand Fishkin

  Web Analytics World: Online Marketing & Analytics

  Himanshu Sharma

  8 May 2013 | 2:00 am

  Last week I saw this interesting whiteboard Friday which talked about ‘Why We Can’t Just Be SEOs Anymore’ by Rand. Though he has raised some valid points, like ‘perception of SEO is hard to change’, I have to disagree with him overall.  Sorry Rand, you are missing the complete picture.    SEO is not bigger [...] Click on the title to view the entire article in Web Analytics World

• Number One Email Marketing Mistake

  Web Analytics, Behavioral Targeting and Optimization by Anil Batra

  Anil Batra

  28 Jan 2013 | 9:57 pm

  Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. It is not because they don’t understand that sending relevant messages drive higher conversions. It because they think that email messages are “Free” and incremental cost of sending messages to “non-target” customers is Zero. They hope that, by sending emails to everybody, some of the “non-target” customers will respond to their message thus causing overall conversions to go up. However, this is a big mistake because what they don’t realize is that ultimately they…

• The 7 Best On-Page Crawlers

  Webanalyticsbook - Web Analytics

  admin

  25 Apr 2013 | 6:10 am

  Understanding the architecture, content, internal linking and other onpage factors of your website becomes more and more important.  As such, the reliance on spider tools to crawl and optimize websites is rather unsurprising. The largest problem here is the crawl depth, quality of findings, display of results Here are 7 of the best on-page crawlers (in no particular order) currently available to webmasters looking for an edge: Screaming Frog The Screaming Frog SEO Spider Tool is a comprehensive crawler available for Windows, Mac OS X and Ubuntu Linux. First things first, it’ll give…

• Measuring the Non-Profit: From Planning to Implementation

  Analytics Talk

  Justin Cutroni

  22 Apr 2013 | 4:57 am

  This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning and implementation for a fictional non-profit called NPX (Non-Profit X). To create a measurement plan I use a process of interviewing stakeholders and documenting data needs that I learned from Avinash Kaushik. You can read about his framework in his post on…

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  SemAngel

• Aggregation and Detail in the Big Data World

  SEMangel

  12 May 2013 | 12:14 pm

  In last week's post, I took another crack at defining what makes "big data" real and not just more of the same with an extra helping of hype. Creating a sound definition of big data may not have a huge amount of practical significance - but it isn't without importance. Knowing what you're dealing with and why/whether it's really different from what you've done before has a host of implications for questions around resourcing, process and technology. But finding a good definition of big data isn’t what I thought most compelling or important in the …

• The Four V's, Big Data, and Big Data Skeptics: Half Right and Wholly Wrong

  SEMangel

  5 May 2013 | 10:16 am

  This past week I did an internal webinar for a client on big data systems. It was a good session with lots of back-and-forth and questions – which not only makes for a more interesting and relaxed presentation, it’s more likely to stimulate my thinking. I hear more than enough of myself talking! So even though this is a digression (from my posts on Forecasting and Dashboards) inside a digression (my larger series on re-engineering Voice of Customer at the enterprise level), I wanted to recap and expand on a couple of the central themes of that presentation. First, a quick table-set.

• The Role of Simulation in Building Powerful Enterprise Dashboards and Reporting Tools

  SEMangel

  28 Apr 2013 | 11:18 am

  The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen or what’s driving those numbers. We’re like weathermen who only report the temperature – never the forecast or the factors explaining that forecast. It just isn’t that useful. By embedding models into reporting, we have the opportunity to fundamentally transform them: from static snapshots that serve as little more than “Warning” signs to real business tools that…

• eMetrics: Reporting, Forecasting, Simulation and Social Media

  SEMangel

  21 Apr 2013 | 6:29 pm

  You might be tempted to think that my title refers to “big picture” trends taken from this past week’s eMetrics. That could be true, but in fact it’s pretty much the Table of Contents from my presentation in the Social Media Track this past Wednesday. If that seems like too much, and too disparate, ground to cover in any forty minute presentation, you’d be right. But in my defense, I was really addressing a single topic – building good enterprise dashboards – that just happens to integrate all four of these things into a single, unified approach. Reporting often seems like the…

• X Change Berlin Keynote – A Look back and to the Future

  SEMangel

  18 Apr 2013 | 10:21 pm

  With all the activity and inevitable disruption surrounding our acquisition, I haven’t had as much chance as usual to talk about and work on X Change. We‘re a couple of months out from the Berlin event, however, and I wanted to spend a little bit of time covering some of the highlights of this year’s event – starting with the Keynote. Several years back at the X Change U.S. we did a Four Founders Keynote that was, and has remained, my all time favorite X Change opening. That session featured four pioneers in the industry all of whom had started Web analytics technology companies and…

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  Webanalyticsbook - Web Analytics

• The 7 Best On-Page Crawlers

  admin

  25 Apr 2013 | 6:10 am

  Understanding the architecture, content, internal linking and other onpage factors of your website becomes more and more important.  As such, the reliance on spider tools to crawl and optimize websites is rather unsurprising. The largest problem here is the crawl depth, quality of findings, display of results Here are 7 of the best on-page crawlers (in no particular order) currently available to webmasters looking for an edge: Screaming Frog The Screaming Frog SEO Spider Tool is a comprehensive crawler available for Windows, Mac OS X and Ubuntu Linux. First things first, it’ll give…

• 25 Content Discovery, Analytics and Distribution Platforms

  Sebasian Wenzel

  1 Feb 2013 | 8:25 pm

  I haven’t blogged here for a while, but every few months I use this blog as my own public notebook for specific topics, that I’ve picked over some time.  I’ve listed 25 content discovery, content analytics and content distribution platforms  that can rapidly boost all content marketing efforts. These tools all work in different ways to aid in efforts of maintaining a professional social media presence. Some might be already known to you, others are fairly new and not really public yet: 1. Wildfire Recently acquired by Google, this app is a Swiss army knife for most of your…

• The Top 14 Tools To Find A Great Domain

  admin

  28 Sep 2012 | 7:25 pm

  Owning a great domain has never been as important as of today. Having a similar name to another online business is just asking for trouble. Also all the search engines, the various browsers, the ISPs & even mobile companies have made it harder and harder to find a good domain. Having a domain name offers a unique identify, but it can be difficult to figure out which ones are available for purchase. If you do not want to pay too much for your identify, then you will need to get creative and think of names that are unique and are available. Buying domains that are owned often means having…

• The Top 13 Tools For Social Media Analysts

  admin

  21 Aug 2012 | 11:51 am

  As the use of social media grows, so does the need to track and analyze its use. Social media marketers need to understand where their efforts are best utilized on social media platforms. Other analysts and researchers need to understand the overall impact of social media. For this reason, social media analysis tools are emerging. Most tools gather and analyze text data from various social media platforms. Some are platform-centric, while others gather data from a variety of sources. Thirteen of the most awesome tools for social media analysts include: 1. Author Crawler:…

• 15 Brilliant Products For Web Analysts

  admin

  1 Aug 2012 | 8:17 am

  As a web analyst, your job is incredibly important: Without you, how do developers, designers, marketers, and website owners know who their visitors really are, let alone what they enjoy? Well, they might have a hunch, but your job is to give them exact information. While the field was once a combination of guesswork and vague data, web analytics is slightly less “foggy” nowadays: With easier data tracking and a wide array of comprehensive tools, getting to know a website’s visitors is becoming easier with each passing day. The following list highlights our 15 favorite analytics tools…

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  Analytics Talk

• Measuring the Non-Profit: From Planning to Implementation

  Justin Cutroni

  22 Apr 2013 | 4:57 am

  This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning and implementation for a fictional non-profit called NPX (Non-Profit X). To create a measurement plan I use a process of interviewing stakeholders and documenting data needs that I learned from Avinash Kaushik. You can read about his framework in his post on…

• Tracking Ecommerce Transactions with Universal Analytics

  Justin Cutroni

  22 Mar 2013 | 7:37 am

  We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the transaction data using a special JavaScript tag that you need to place on your thank you page. The hard part of tracking transactions is you need to insert the transaction details into a…

• Tracking Websites with Universal Analytics

  Justin Cutroni

  21 Mar 2013 | 7:52 am

  Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this: get the Universal Analytics tracking code from the Tracking Info portion of the Admin Section. Place the Universal Analytics tracking code on every page of your site. After you copy the code, past it into the HEAD section of your website. If you use some type of template just add it…

• Migrating to Universal Analytics

  Justin Cutroni

  21 Mar 2013 | 7:18 am

  Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current version of Google Analytics or choose the new Universal Analytics platform. Existing accounts are not transitioning to Universal Analytics yet. When you create a new web property in Google Analytics you will now have a choice: When you create a new Property in Google Analytics you…

• New: Managing Google Analytics User Permissions

  Justin Cutroni

  11 Mar 2013 | 9:00 am

  Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic, but this is going to make a big difference to those that manage Google Analytics accounts. There are two big changes to user permissions. First, there are now three different types of user permissions: Manage Users, Edit, and View. The second major change is that permissions can now be applied at various “levels” of the Google Analytics hierarchy (Account, Property and…

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  Web Analytics, Behavioral Targeting and Optimization by Anil Batra

• Are You Depleting Your Email List?

  Anil Batra

  5 May 2013 | 10:02 pm

  In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As I mentioned in my post “Number One Email Marketing Mistake”, email marketers, in order to maximize short term conversions,  often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists. Getting an unsubscribe is easy, however getting more people to subscribe is very difficult and…

• Tell a Story with the Data: Creating a Culture of Analytics

  Anil Batra

  24 Mar 2013 | 10:20 pm

  Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts fail to craft a good and relevant story with the data.  We have all seen reports filled with pretty charts, graphs and numbers.  After going through all the data if the audience doesn’t have a clear understanding of what the reports are telling and what they should do with those charts and graphs then the analyst has failed in his/her job, no matter how pretty the reports are. Let’s face it, numbers are interesting for a while but a lot…

• Number One Email Marketing Mistake

  Anil Batra

  28 Jan 2013 | 9:57 pm

  Number one mistake marketers make with email marketing is to send “Irrelevant” messages to their customers. It is not because they don’t understand that sending relevant messages drive higher conversions. It because they think that email messages are “Free” and incremental cost of sending messages to “non-target” customers is Zero. They hope that, by sending emails to everybody, some of the “non-target” customers will respond to their message thus causing overall conversions to go up. However, this is a big mistake because what they don’t realize is that ultimately they…

• 5 Tips to Improve Marketing Campaigns

  Anil Batra

  3 Oct 2012 | 1:07 pm

  Marketers spend millions of dollars on digital marketing campaigns every day. Analytics help marketers get the most of out of every dollar spent and drive great benefits for them and their organization. Data collected at each step of the way to conversion can help marketers and their agencies in optimizing each campaign's performance. Below I've outlined five tips on how to use the data to optimize marketing campaigns. 1. Target the Right Customers For a campaign to have any chance of succeeding it has to reach the right customers. Clearly defining customer segments is a critical component of…

• Standard Definitions of Metrics: Creating a Culture of Analytics

  Anil Batra

  5 Jul 2012 | 11:28 am

  Lack of standard definitions for the metrics causes people to report different numbers for supposedly same metrics, leading to confusion and total lack of trust in data.  No trust in data means that nobody is going to use the data to make strategic decisions and there goes all your efforts to create a culture of Analytics. Having standard definitions is not as easy as it sounds.  It starts from you and your team having a clear understanding on how to calculate various metrics.   Some seemingly simple metrics can be calculated in various different ways and all of those ways…

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  Occam's Razor by Avinash Kaushik

• Eight Silly Data Myths Marketing People Believe That Get Them Fired.

  Avinash Kaushik

  29 Apr 2013 | 2:40 am

  It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. In the latter group I discovered two common themes: 1 Some absolutely did not use data to do their digital jobs. This group should be fired immediately, so I'm not going to talk about them. [A benchmark for you: If you are not spending 30% of your time in 2013 with…

• The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

  Avinash Kaushik

  8 Apr 2013 | 2:17 am

  This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. But it is not routine. So, how do we fix this problem? This thought was in my mind as I was…

• Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

  Avinash Kaushik

  18 Mar 2013 | 2:24 am

  Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. This particular problem exists primarily because…

• Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

  Avinash Kaushik

  25 Feb 2013 | 2:02 am

  Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? Isn't it amazing? We've not pointed the sexy arrow of…

• 7 Incredible Web Design, Branding, Digital Marketing Experiences

  Avinash Kaushik

  28 Jan 2013 | 2:22 am

  We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. One manifestation of that is the stories I tell by comparing and contrasting the client's digital existence with others I consider best of…

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  Adobe Digital Marketing Blog

• Point of Sale: Retail & Travel Weekly #34

  Derek Tangren

  17 May 2013 | 4:55 am

  Here are this week’s links of interest in Retail & Travel from the thought leaders on our retail and travel consulting team: YouTube Finally Makes Some Videos ‘Shoppable’ [Mashable] 3 Habits That Set Chinese Online Shoppers Apart From Westerners [Business Insider] eBay links shopping carts across platforms as it updates apps [Internet Retailer] E-Commerce As A Term Will Become Obsolete In Five Or Six Years [Business Insider] Square Stand Turns iPads Into Cash Registers [Mashable] Fulfilling web orders from stores can be costly, but worth it [Internet Retailer] It’s About Time…

• Correlation Defined: Solving Mysteries

  John Bates

  16 May 2013 | 10:17 am

  I’m going to get a bit nerdy right off the bat this time around. I generally wait until the second or third paragraph before I let my nerd flag fly, but this time there are some things I need to define to the average reader. The topic (as you can see by the title) is correlative data. In statistics, we have what is called positive and negative correlative data. A positive correlation means that as one specific piece of data reaches a positive measure, another follows suit. For example, let’s say we have a rocket on the Moon, and for some unknown reason, we decide we are going to go for a…

• Adobe Marketing Cloud & SAP HANA platform

  Brad Rencher

  16 May 2013 | 6:00 am

  Where Marketing and IT Converge The need for a strong bridge connecting the CMO and CIO’s worlds is a hot topic of conversation these days. There are newly formed initiatives, imperatives, mandates, industry events, research teams and joint councils dedicated to aligning Marketing and IT in the name of customer experience, Big Data and technology implementation. At the core of many of these conversations lies the same thing that is driving smart businesses today – delivering the most personalized experience possible at any time and across any device. As we speak with some of the most…

• New mobile app reports deliver insight on app engagement

  Ray Pun

  14 May 2013 | 4:21 pm

    2013 Trend:  Investment in Mobile Apps According to a survey of marketing managers by Gartner, investments in mobile apps and tablet apps are among the top priorities for digital marketers in 2013.  Across all business verticals, mobile apps are a key element of a customer loyalty and retention strategy that enables consumers to connect with businesses anytime and anyplace. Business Need: Given the increased investment in mobile apps, existing customers of Adobe Analytics have requested enhanced support for mobile app analytics across all leading platforms (Apple iOS, Android, and…

• Marketing Channels: Overrides — who gets the Credit?

  Laura Chase

  13 May 2013 | 8:59 pm

  This post is one more in the series on SiteCatalyst’s Marketing Channel reports. So far the series has covered naming your channels, setting up rules for search, campaigns and all other channels, as well as how to start trouble-shooting your report. If you are able to follow the full series you can become a master of the Marketing Channel report and take your marketing analysis to a new level. This post focuses on setting up Channel Overrides. Everyone wants credit for the onsite conversion, but which channels should persist, expire or be ignored? Should some channel click-throughs get…

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  Stéphane Hamel - immeria::an immersion in digital analytics

• Hear me speak! Free webinar on #BigData & #Marketing

  Stephane Hamel

  30 Apr 2013 | 6:36 am

  Hear me speak about Big Data and Marketing Strategy in a free webinar presented by Target Marketing, sponsored by Tableau Software.Big Data and Marketing Strategy: How informed marketers separate the signal from the noiseThursday, May 16th, 2013 | 2:00 p.m. (ET)/11:00 a.m. (PT)Data has become one of the biggest challenges and opportunities for marketers today. There is an endless stream of it coming from digital and offline channels, enough to choke many outdated data warehouse systems. And in that stream seems to lie just about everything you need to know about what your customers are doing,…

• In 5 or 10 years from now, where do you see yourself?

  Stephane Hamel

  29 Jan 2013 | 10:38 am

  The subject of this post is likely something you were asked at least once. It’s a frequent job interview question, or one you get asked when doing annual reviews with your manager.I was asked this questions at least a dozen times over the past 25 years. My answer has always been the same – clear and simple:“I want to be recognized for my contribution.”Read more » Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.

• Tableau Google Analytics Connector

  Stephane Hamel

  24 Jan 2013 | 6:49 am

  The Tableau Customer Conference was one of the best I attended - great product, great team, great corporate culture. Attending the conference was a great opportunity to learn and share how Cardinal Path use Tableau extensively to merge web analytics behavioural data with back-office data to provide deeper analysis and insight to our clients.Tableau just published a press release mentioning our early use of the Google Analytics Connector - one of the many features coming up in Tableau v8.“With Tableau’s Google Analytics Connector we will not only connect easily and more…

• WASP - it's buzzing again!

  Stephane Hamel

  14 Nov 2012 | 10:54 am

  Yesterday, I shared a big news! WASP is back in the hive!I created WASP in 2006.In 2009, iPerceptions announced the acquisition of the WASP product line and technology.I recently acquired back all rights to my original creation, setting the stage for a major WASP relaunch!I will work closely with my colleagues at Cardinal Path to bring digital analytics data quality to the next level! Stay tuned, and watch the WebAnaltyicsSolutionProfiler.com website! Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.

• Tutoring the UBC Award of Achievement in Digital Analytics

  Stephane Hamel

  20 Sep 2012 | 7:34 am

  I was seeing it coming, but now I don't have much choice. I'm stepping down from my role as a tutor of the UBC Award of Achievement in Digital Analytics. When I started tutoring in 2007 I had more time on my hand and was freelance. I could count on UBC as a stable baseline revenue - but I never taught for the money - you know how passionate I am!I truly enjoy teaching and sharing my knowledge. Honestly, it's a bit of egoism too... I learn so much myself from the students!A thousand students, almost fifty classes later, things have changed and I find myself solicited for…

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  web analytics - Google News

• Tame Google Analytics with a real estate dashboard - Inman.com

  17 May 2013 | 3:33 am

  Inman.comTame Google Analytics with a real estate dashboardInman.comDid you know that 55 percent of the top 10,000 websites utilize Google Analytics? Seth did an excellent job communicating the importance of measuring Web analytics. “It's game changing and it's available to every business that is serious about

• Working the Web: Real-time reports - Richmond Times Dispatch

  16 May 2013 | 2:07 pm

  Working the Web: Real-time reportsRichmond Times DispatchHe is the chief strategist for search engine marketing campaigns and the lead analyst for web analytics and website usability testing. © 2013 Work It, Richmond. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

• What Is Content Analytics and Who Needs It? - EContent (press release)

  13 May 2013 | 9:43 pm

  What Is Content Analytics and Who Needs It?EContent (press release)There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the and more »

• Carroll Business Path: Untangling web analytics - Carroll County Times

  11 May 2013 | 10:06 pm

  Carroll Business Path: Untangling web analyticsCarroll County TimesPosted: Sunday, May 12, 2013 1:00 am. Carroll Business Path: Untangling web analytics By Andy Biller Carroll County Times | 0 comments. Web analytics can be your business' best friend. Business owners need to know how well their website is performing,

• Free Digital River Webinar to Provide Insight on Using Web Analytics to Spur ... - MarketWatch (press release)

  10 May 2013 | 1:36 pm

  Free Digital River Webinar to Provide Insight on Using Web Analytics to Spur MarketWatch (press release)Eric Lanser, Digital River's program manager for analytics, will lead the advanced web analytics webinar on May 15. The content of this webinar will build on a prior session - Web Analytics 101 - Best Practices for Measuring and Marketing - and show and more »

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  Google Analytics Blog

• I/O Announcement: Google Analytics Premium data in BigQuery is coming soon

  Adam Singer

  16 May 2013 | 4:00 pm

  The landscape in data analysis has changed rapidly in the past few years. Organizations and developers are analyzing larger data sets, from more data sources, to drive their decision-making. They are examining huge volumes of unsampled data to make informed business decisions--often mining information in business intelligence tools for strategic insights. For the data scientists that perform these analyses, having direct granular access to Google Analytics data is becoming increasingly important. Today at I/O, we announced that we are giving Google Analytics Premium users the ability to glean…

• The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics

  Adam Singer

  16 May 2013 | 2:10 pm

  Last year at I/O we launched Mobile App Analytics, a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, engagement and outcomes like in-app purchases.  This year at I/O, our team continues to improve mobile analysis with two announcements: Mobile App Analytics Play Integration and Google Tag Manager for…

• Google Analytics at Google I/O

  Adam Singer

  14 May 2013 | 1:26 pm

  We’ve been working hard getting ready for Google I/O! We're livestreaming our presentation on how to optimize web and mobile apps across devices using Google Analytics on Thursday, May 16 at 1:40pm PT and we’d like to invite everyone to join us. We recently launched Universal Analytics, a new way to measure user interactions across any device / platform / environment. By measuring this data, developers can better optimize their applications. In this session we'll discuss how to measure user-interaction from any device as well as demo new reports and best practices to optimize both web and…

• New Google Analytics Filter Fields

  Adam Singer

  9 May 2013 | 9:22 am

  One powerful feature of Google Analytics is the ability to create filters to limit and modify the traffic data that is included in a profile. Custom filters can be made on specific fields of data; our users have long been asking for more data to filter, especially for mobile and social. We have listened, and are glad to announce an expanded fields list. Full descriptions of the new fields and values are documented here, and following is a summary: Mobile Is a mobile device Is a tablet Mobile brand name Mobile model name Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?

• Ariat Uses Data to Improve Customer Experience and Drive Results

  Adam Singer

  6 May 2013 | 7:54 am

  Ariat is the leading equestrian footwear and apparel brand in the United States. Their website - Ariat.com - is an ecommerce sales channel, a branding tool, and a medium to feature their channel partners. Its goal is to facilitate the entire buying cycle from awareness to loyalty.  In 2010, Ariat invested heavily in digital by creating a powerful new website. In order to justify the cost and report a return on investment, the new website would require a comprehensive web analytics and reporting program. Beyond just evaluating key performance indicators (KPIs) for…

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  Web Analytics World: Online Marketing & Analytics

• Broad Match is Dead. Long Live Broad Match

  Mike Nierengarten

  14 May 2013 | 2:00 am

  When launching a new paid search account, restructuring an existing account, or creating a new campaign, limiting where your ads are shown is essential. Showing your ads to the right target audience and carefully selecting when your ads are shown will lower what you pay per click and allow you to allocate spend to new [...] Related posts: Adwords Alternatives Live Video Streaming Benefits Targeting Marketing Click on the title to view the entire article in Web Analytics World

• Why we can’t just be SEOs: A reply to Rand Fishkin

  Himanshu Sharma

  8 May 2013 | 2:00 am

  Last week I saw this interesting whiteboard Friday which talked about ‘Why We Can’t Just Be SEOs Anymore’ by Rand. Though he has raised some valid points, like ‘perception of SEO is hard to change’, I have to disagree with him overall.  Sorry Rand, you are missing the complete picture.    SEO is not bigger [...] Click on the title to view the entire article in Web Analytics World

• Take Politics Out of the Decision Making Process with Testing Part 3

  Matt Aster

  7 May 2013 | 2:00 am

  This is part 3 of a multi-part post on website testing.Part 1 is available herePart 2 is available here Alas, we reach the end of this blog series on site testing, but hopefully this is just the beginning of your journey in conversion optimization. As promised in part 2, this last post will focus on [...] Related posts: Take Politics Out of the Decision Making Process with Testing Part 2 Take Politics Out of the Decision Making Process with Testing Visual Website Optimizer Overview Click on the title to view the entire article in Web Analytics World

• Customer Cyber Security Concerns

  Irene Bodle

  2 May 2013 | 2:00 am

  Business customers are increasingly raising questions about the security provisions that suppliers have in place to protect customer data that is supplied to them via the Internet or stored online in the cloud. Customers are increasingly insisting on having onerous rights of audit in agreements with their suppliers to enable the customer to monitor and [...] Related posts: Why Should you have a Data Protection and Security Policy Outsourcing and sub-contracting – legal issues Google... Click on the title to view the entire article in Web Analytics World

• Take Politics Out of the Decision Making Process with Testing Part 2

  Matt Aster

  30 Apr 2013 | 2:00 am

  This is part 2 of a multi-part post on website testing, part 1 is available here Part 3 is going to include reporting features and final summaries. In my continuing journey to open eyes to A/B and multivariate testing, I’m going to show you 2 more tools this week. On the docket: Visual Website Optimizer [...] Related posts: Take Politics Out of the Decision Making Process with Testing Optimizely Overview Learn the Secrets and Power of Web Analytics Driven Testing Click on the title to view the entire article in Web Analytics World

• 

  Webmetricsguru - Web Metrics - Social Media for The Arts

• Join me at the Sentiment Analysis Symposium in NYC May 7th-8th & Web Journal – April 28th – May 6th, 2013

  Marshall Sponder

  6 May 2013 | 1:24 pm

  First things first – a few announcements. ATTEND(ING) THE SENTIMENT ANALYSIS SYMPOSIUM MAY 7th – 8th in NYC  - Discounts available by using code ‘ FOAF‘ when you register.   In any case, if your a reader of this blog and in NYC and want to come by for drinks the night before the main Symposium drop by the  reception Tuesday evening 5:30 pm-7 pm at the Renaissance Hotel 57 at 57th & Third. Like the Word Cloud but I think what will be presented will be much more than this Cloud shows. I may also attend the Research Panel on May 7th and the afternoon half day…

• Algorithmic Data and the Future of Social – Web Journal – April 17th – 27th 2013

  Marshall Sponder

  27 Apr 2013 | 6:33 pm

  There’s been so much happening that it’s impossible to keep up, but in the Algorithmic area I see huge potential in harnessing the Data donated by Facebook users to Stephen Wolfram’s project to have huge potential, especially if it can be applied in some more targeted situations.  I just charted my own data from Facebook using his Personal Analytics.  Perhaps, when history looks back at our times, Stephen Wolfram will stand out ahead of a lot of others getting far more press (and I won’t go into that today). I signed up for the historical reporting (which…

• Maximize and Maximizing Analytics, Geo-location Insights and Web Journals – April 6th – 16th 2013

  Marshall Sponder

  16 Apr 2013 | 2:18 pm

  Insights for Now Working on a few ideas and often we come to the same thing but with a different expression that works better for where ever we are at just now.  The expression for me today is “Maximizing Information” and it happens when we decided how we’re going to use what data we’re collecting. Case in point, I’m collecting information from my students at #mgartr13 for Social Media outreach and it’s a crowd-sourced project I came up with to leverage students own influencers with an influencer gathering exercise.  At first, I put all the data into…

• #measure13 #umsldigital London and St. Louis – Web Journal March 22nd – April 5th, 2013

  Marshall Sponder

  5 Apr 2013 | 6:51 pm

  Thinking of how to summarize the last two weeks and decided to try to use NetBase to do it. The only problem is most conferences and people I meet aren’t  something  tools pick up very well,  and maybe they can’t.  Perhaps they’re just a starting point, and at that, it’s all about workflow and surfacing the information that you can do something with, in a form you can act on it.   Speaking of action-ability and Netbase, I liked the article in SocialMediaToday on HR.933 which used Netbase to analyze why Obama signed a bill the other day that absolves Monsanto…

• Speaking in UMSL in St. Louis Tuesday, April 2nd, 2013

  Marshall Sponder

  31 Mar 2013 | 8:04 pm

  Quick note – back from London, which was great (but I haven’t had a chance to write about it yet) and will be speaking in St. Louis on Tuesday, April 2nd, 2013. You can also track the conference at #umsldigital.    

• 

  Google Analytics, SEO, Social Media and PPC blog » Blog

• Google Analytics Premium & BigQuery: Access Raw Data in Seconds

  Dorcas Alexander

  16 May 2013 | 4:21 pm

  One of the advantages of Google Analytics Premium is that you can get unsampled data, but it’s still processed data. Have you dreamed of getting access to your raw GA data? Those dreams are about to come true. Announced today at Google I/O: later this year BigQuery will be available to users of Google Analytics Premium. Query hit-level data at interactive speed BigQuery is a web service that lets you query billions of rows, a.k.a. Big Data, with a response time in seconds. Without Google Analytics Premium, you upload some data first and then run your queries. With Google Analytics…

• 3 Things You Must Do Before Starting Paid Search Advertising

  Jonathan Weber

  16 May 2013 | 5:00 am

  We know you’re eager to start paid search; it can be a crucial way of bringing potential customers to your site. But there are a few things you should make sure you have in place to be successful. 1. Work the Numbers Stop. Do not pass go. Do not deposit $200 in your AdWords account (yet). First, figure out what your conversion is — a sale? a lead form submission? Then you have to try to figure out how much money it makes sense to pay to bring people to your site so that you get more value from that conversion than you spend on the advertising. You can go at this two ways. If you know the…

• 3 Easy Steps to Reach Facebook Users with Video Ads Right Now

  Stephen Kapusta

  14 May 2013 | 6:09 am

  It’s safe to say that Facebook.com and YouTube.com are the #2 and #3 most visited websites on the world wide web (behind only Google.com).  No big secret there.  It’s also pretty safe to assume that you or someone you know has shared a YouTube video on their Facebook Wall.  Also not a life-changing revelation.  What might surprise to you is that you can actually target viewers of these Facebook-hosted YouTube videos using a Google AdWords advertising product. That’s right; read it twice. “How is this possible?” you might ask.  ”Aren’t Facebook…

• How Excel Can Boost Your Media Outreach

  Andrew Garberson

  13 May 2013 | 5:00 am

  The roles and responsibilities of all marketers are expanding. Publicists are conducting keyword research. SEOs are guiding media outreach. These are crazy times. This article is designed for professionals who wish to streamline their media outreach by creating many semi-personalized pitch letters in Excel using the concatenation function. If you are new to pitching and are simply searching for a way to get a pesky product launch off your plate as soon as possible, please review the Golden Rule below before moving on to the screenshots. Pitch Letter Golden Rule As (part-time) publicists, we…

• How to Easily Track jPlayer Audio & Video in Google Analytics

  Sayf Sharif

  9 May 2013 | 5:00 am

  Problem: You have media like an audio file, or a small video, that you want to put on your website, and you want to track whether people are listening or watching to it inside Google Analytics, or even make it a Goal. Solution: Use jPlayer and the code below to track your jPlayer events into Google Analytics. Wait a Tick: What’s with the Bob Ross photo? Hold Your Horses: All in good time. What is jPlayer? play pause stop mute unmute max volume repeat repeat off Horn Update Required To play the media you will need to either update your browser to a recent version or update your Flash…

• 

  webanalytics at Yahoo! Groups

• Re: Automation of SAINT

  Warren Sander

  16 May 2013 | 12:38 pm

  The '.fin' file is a flag so that when the SAINT processor looks in each ftp directory it knows that the file has been fully uploaded. That way it doesn't have

• Google Analytics Event Tracking for Dynamic Content Page (PHP)

  conwu1

  16 May 2013 | 10:48 am

  Hi All, Our site is built with HTML and one of the page is built with PHP enabling dynamic content loading. We install a GA classic code on all of our

• Re: Automation of SAINT

  VaBeachKevin

  15 May 2013 | 10:34 pm

  That is exactly right. A totally blank file with a .fin extension, with the same name as the data file that you uploaded. Kevin Rogers @VaBeachKevin

• Re: Automation of SAINT

  harshil

  15 May 2013 | 10:17 pm

  Thanks Craig. So understood the process. Last help I need is with the .fin file since I haven't used it ever. What is meant by .fin file should have 0 size?

• Re: Completing SiteCatalyst image requests before redirects (on webk

  harshil

  15 May 2013 | 10:17 pm

  Hi All, Found the solution to this. As per the Adobe Implementation manual, I was trying changing the conventional link call code: s.tl(true,'o','Success

• 

  All Web Analytics Demystified Blogs

• Big vs. Little Implementations [SiteCatalyst]

  6 May 2013 | 2:00 am

  Over the years, I have worked on Adobe SiteCatalyst implementations for the largest of companies and the smallest of companies. In that time, I have learned that you have to have a different mindset when it comes to each type of implementation. Implementing both the same way can lead to issues. Big implementations (which can be either large due to complexity or traffic volume) are not inherently better or worse, just different. For example, an implementation at a company like Expedia is going to be very different than an implementation at a small retail website. Personally, I find things that…

• eMetrics San Francisco 2013 Wrap-Up

  30 Apr 2013 | 12:12 pm

  This month the Web Analytics Demystified team travelled to San Francisco for the eMetrics Marketing & Optimisation Summit. Here are a few of the things that emerged for me from the event. Communication is critical When hiring: Communication is a truly critical skill for analysts. Balaji Bram from Walmart recommends looking for digital analytics talent that can recommend and influence others. When communicating analytics results: Raise it up a level. Ask yourself – how would I tell my boss’s boss what we’re trying to achieve and what our results were? -Tim Wilson. As Ned…

• DAA Awards for Excellence: Thank You

  18 Apr 2013 | 4:30 pm

  On Tuesday, April 16, (almost all) my partners and I were lucky enough to attend the DAA Awards for Excellence Gala, held in San Francisco during the eMetrics Digital Marketing & Optimisation Summit. Apart from a lovely meal, a great keynote and a chance to network with industry colleagues, the Gala is also where the Digital Analytics Association presents the winners of the annual Awards for Excellence. This year, I was honoured to be a finalist for Practitioner of the Year, joined by some amazing industry colleagues: Nancy Koons, Vail Resorts, Senior Web Analytics Manager Peter McRae,…

• Welcome Josh West, Adobe, and Google!

  9 Apr 2013 | 7:00 am

  I am delighted to announce three big additions to the Web Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh West. Josh is an incredibly experienced developer and has been working in the digital measurement space for years, both at Omniture and more recently Salesforce.com. Josh adds additional depth to our expanding team, complimenting all of our work, and Josh will be working directly with Adam Greco, John Lovett, and I on a variety of custom analytics and integration projects. More importantly, Josh will be…

• Handy Google Analytics Advanced Segments for any website

  8 Apr 2013 | 10:27 am

  Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number of standard segments built in. (For example, New Visitors, Search Traffic, Direct Traffic.) However, the real power comes from leveraging your unique data to create custom segments. Better yet, if you create a handy segment, it is easily shared with other users. Sharing segments To share segments, go to Admin: and choose the profile you wish to view your segments for. Choose Advanced Segments: (Note:…

• 

  E-Nor Blog - Marketing Optimization and Google Analytics

• Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

  Allaedin Ezzedin

  17 May 2013 | 12:17 pm

  Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way to measure user-interactions across devices, platforms and environments. It shifts the focus for the platform from being “visit centric” to “visitor centric”. In the presentation from our Googler friends, Nick Mihailovski, first talked about how we can measure beyond web and app in Google Analytics and then Andrew Wales spoke about how we can optimize experiences across devices. Finally, Pete Frisella tied it altogether and talked about how we…

• Google Analytics Premium Data Available for BigQuery

  Farid Alhadi

  16 May 2013 | 4:19 pm

  To read the official blog post, click here. On May 16th, 2013, Google announced at the Google IO conference that Google Analytics Premium will integrate with Google BigQuery. Until today, there really hasn’t been any exposure of hit-level data from Google Analytics, thus external data crunching of raw Google Analytics data has been relatively limited. Why would anyone want such granular level access? Any large (to midsize) organization will have their own data-mining warehouse, not only for online data, but for everything. Examples are product inventory, shipping tracking, phone calls,…

• Vote For Feras Alhlou for the 2013 Digital Analytics Association Board

  Farid Alhadi

  9 May 2013 | 12:32 pm

  We’re excited to announce Feras Alhlou has been nominated for a seat on the 2013 Digital Analytics Association Board.  The DAA is a non-profit, volunteer-powered organization consisting of big names in the analytics industry that, among other things, aims to unite and educate individuals who have a passion and aptitude for digital analytics.   If you’re a member of the DAA, and believe in Feras’s vision for the organization, vote for him! When asked by the DAA Election Committee where he would like to see the organization in two years, his response was: “Looking…

• Aladdin meets Alice in Marketing Wonderland

  Farid Alhadi

  19 Apr 2013 | 9:34 am

  …and boy is Jasmine jealous! Working in the Silicon Valley is an awesome ongoing adventure. The spirit of entrepreneurship, creativity, hard work, and fun is always there. Even large companies like Google have the “20 percent time” program, where Googlers are allowed to use 20 percent of their work week to pursue any special project they like, which Google claims many of their innovative products to have originate from. Here at E-Nor, such innovative spirit is integrated in our culture and company’s DNA. We try to think about data and analytics beyond the 8 (official) working…

• Reporting Accurate Funnels in Google Analytics

  Ahmed Awwad

  15 Apr 2013 | 9:00 am

  Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s payment, shipping, and order confirmation page may all have the same url for some reason – http://www.domain.com/checkout.aspx. To web analytics, all these funnel pages are reported as one page. You are now stuck, you can’t create ecommerce funnels and measuring shopping cart funnel abandonment is impossible. And there is a more subtle and serious issue as well, in your report, you may find hits (events, ecommerce, social, etc) associated with this url, but…

• 

  Visual Revenue

• Introducing Instant Image Testing. Picking the Winners Just Got Easier

  Rich Ullman

  30 Apr 2013 | 8:59 am

  Last summer, we launched Instant Headline Testing, a data-driven creativity tool for editors that received huge kudos and positive feedback from the editorial teams that are our customers. Today, we formally announce the birth of that feature's twin sister: Instant Image Testing. It's now being used by editors on our platform across the globe to increase engagement and better manage all of their content. Almost since headline testing went live, customers have been asking for this, so we're quite happy to oblige. As much as anything, we see it as one more means to simplify…

• The Newsroom of Tomorrow: What Happens When Editors Have Data

  Rich Ullman

  4 Apr 2013 | 9:13 am

  This post is republished from one that we had previously submitted to VentureBeat. It’s been a little more than two years since we launched our predictive analytics platform for editors, and it has been an amazing 24 months supporting their efforts to program content on homepages, section fronts and in social channels. At about that same time, Andy Carvin of NPR was covering the Arab Spring and he provided a model for the future of newsgathering by tweeting at potential sources and confirming reports from over 9,000 kilometers away. Many, if not most journalists have now found their way…

• Data as a complement to human editorial judgment

  Dennis R. Mortensen

  17 Mar 2013 | 8:38 pm

  Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have long since and wholeheartedly bought into data, and they are using it so aggressively through exchanges and programmatic buying that they are squeezing every last ounce from publishers. This imbalance must be addressed, and it can only happen with a combination of data-driven thinking and distinctive editorial voices. Dennis! The post Data as a complement to human editorial judgment appeared first on Visual Revenue.

• Outbrain acquires Visual Revenue

  Dennis R. Mortensen

  7 Mar 2013 | 6:50 am

  I am beyond pleased to announce a major step forward for Visual Revenue and our mission to support editors and make them the most powerful force in today’s data-driven newsrooms. Today we announce the merger of our company with Outbrain, Inc. Why, you might ask? By merging the two companies, we combine the leader in online editorial decision support and optimization with the largest player in paid content recommendations. This will offer publishers an unmatched end-to-end solution for optimizing content on all of their pages across any channel, screen size and device, with both…

• Audience & Algorithms: To win, media properties must have a soul.

  Rich Ullman

  5 Mar 2013 | 3:40 pm

  This post is republished from one that we had previously submitted to VentureBeat. There’s been much debate lately about many of the changing ways of the online publishing business. I like heated debate because it keeps us on our toes, and I like change because I believe change is the heart of our human existence. So let there be more of it. It keeps things interesting. But the pace of change, while dizzying to some, creates for me something entirely different, yet just as bewildering. And that’s the degree and quantity of false assumptions (and therefore false conclusions) about what’s…

• 

  The Invesp Blog: E-commerce and Landing page Optimization

• Where to Start Your M-Commerce Strategy

  Stephen Da Cambra

  13 May 2013 | 5:25 am

  What makes a good infographic? It’s up to you. If it’s about something you’re not interested in, the best infographic ever is irrelevant. I like to see good basic data clearly presented in such a way that I can use it to come up with insight beyond what’s presented in the infographic. Invesp’s latest infographic, US Mobile Commerce Sales, does just that. Lots of great information and, when you look just below the surface, there’s lots more great information. The din around having a mobile strategy is just subsiding as the din around having a mobile first strategy reaches rock…

• US Mobile Commerce Sales – Statistics and Trends [Infographic]

  khalid

  6 May 2013 | 11:51 pm

  The US mobile commerce industry is growing. Check out this infographic to know the latest US M-commerce retail sales statistics, along with why consumers prefer mobile shopping, and how much time consumers spend on mobile shopping and much more.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp By 2015, US Mobile commerce retail sales are expected to account for 24% of the total e-commerce sales. US M-commerce Retail Sales Statistics(In Billions) Year M-commerce Retail Sales US E-commerce Retail Sales %Age Of Retail E-commerce…

• Your Business Opportunity on Social Media Awaits

  Stephen Da Cambra

  3 May 2013 | 6:48 am

  If you own or manage a business and you haven’t reviewed Invesp’s infographic “Actvity Levels of Businesses on Social Media”, then do so sooner than later. Here’s a few reasons why: 1. Social Commerce Revenues $30 Billion. When compared to global retail sales of about $15 Trillion and the fact that ecommerce sales topped $1 Trillion for the first time in 2012, $30 Billion seems like a sneeze. But, consider that’s about $5 for every person on the planet, whether they are on social media or not, and suddenly the number has some appeal. What’s more, the number is for social…

• From UX to Search Engine Rankings, the Big Benefits of Customer Reviews

  Stephen Da Cambra

  29 Apr 2013 | 5:45 am

  Last week, as part of the “Conversion Optimization Tactics in Action” blog post, we made note of how Simply BBQ used customer reviews and customer-generated content. First, the site features excerpts from customer testimonials throughout. The excerpts are also compiled in a series of testimonials pages, four in all, with entries from a cross-section of Simply BBQ’s customers, including large multinational corporations, local businesses, municipalities and private individuals. Simply BBQ then shows some innovation in a feature that allows their customers to “Like This Menu” with a…

• Activity Levels of Businesses on Social Media [Infographic]

  khalid

  25 Apr 2013 | 12:19 am

  Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand: • How businesses use popular social media platforms (Facebook, Twitter and so on) • How much time they spend on these platforms • How they connect with their customers and much more.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Some Interesting Facts Internet users spend 22.5% of their time social networking while online. By…

• 

  Zimana Web Analytics Blog

• Retailers Guide to Big Data – Infographic via Monsanto

  pdebois

  29 Apr 2013 | 5:06 am

  The growth of analyzing big data has certainly been the theme for 2013. It should be no surprise that retailers are starting to be at the “front lines” of the analysis trends and challenges. Sears for example has leveraged its Hadoop expertise into a consultancy – see this All Analytics post I wrote in 2012 [...]

• The Hidden Value of Long Tail SEO – Infographic from HitTail and Small Business Trends

  pdebois

  1 Apr 2013 | 4:36 pm

  This inforgaphic from HitTail explains the value of long tail SEO. Many businesses focus too much on single words. These words are sometimes a head phrase, one which can be highly competitive and hard to break through, even with an assist from paid search.   Instead a two-word phrase, three-word phrase, or a descriptive noun [...]

• Webtrends Webinar – The Era of Digital Intelligence (and relevancy in web analytics)

  pdebois

  30 Mar 2013 | 10:09 am

  This latest webinar from Webtrends features Forrester data and a great overview of how analytic is changing the face of new digital devices. Play the webinar below, and see how any of the concepts can respark your analysis approach. If you’re stuck regarding how to regard your web analytics results, consider how your metrics reflect [...]

• Zimana Client Spotlight: Scientifically Speaking @business317 merges presentation skills with social media

  pdebois

  9 Oct 2012 | 4:18 am

  Eric Anderson has been a driving force with his company Scientifically Speaking (nicknamed SciSpeak).  Based in Indianapolis, Scientifically Speaking provides social media and presentations coaching to technology professionals and small businesses.  The end result for the client is an improved communication skill set to “tell their story.” Zimana spotlights Scientifically Speaking as it expands its [...]

• Pinterest, Google Plus, and Tech – 2012 Social Media Week Chicago recap

  pdebois

  8 Oct 2012 | 11:14 am

  2012 Social Media Week came and went in Chicago. I had the opportunity to hear a few great panels, many with a particular nod to social media analytics.  Here are the highlights from the panels I attended: Ramon Ray of Small Business Technology brought his Small Business Technology Tour series to Chicago.  In its third [...]

• 

  idaconcpts.com - Ideas and Concepts from Damian Davila

• 4 Great Gadgets for Ocean Sports

  Damian Davila

  10 May 2013 | 2:00 am

  Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Living in the island of Oahu, I am surrounded by the Pacific Ocean and I love it. With my wife we love to practice many ocean sports, particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Underwater Camera If you don’t have a…

• Ergonomic Consultancy: A Business Opportunity

  Damian Davila

  6 May 2013 | 3:03 pm

  Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. Since one of my coworkers, who is around of my same age, got diagnosed with carpal tunnel syndrome and had to go through a very invasive surgery, I have taken several steps towards improving the ergonomics from my workspace at both the office and home. In the process of…

• Pinterest’s List of Imitators – Part 2

  Damian Davila

  5 May 2013 | 8:57 pm

  Here is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site. Trippy The main point of Trippy is to create Pinterest-style boards for travel so that they will help and guide you on your next trip. You connect to the app through Facebook so that the app can find whether your friends are using Trippy and if in the case that they cannot, then they can suggest friends of friends who are using it. Also, the app features a couple of well known artists and travel experts (e.g. Andrew Zimmern), who have saved places in your…

• Responsive Design is 2013′s Web Design Trend

  Damian Davila

  3 May 2013 | 9:31 pm

  In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. He explained that one of the critical decisions for advertisers is what placements to select. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3%…

• Younger Consumers Turn Up Digital Music Listening

  Damian Davila

  25 Apr 2013 | 2:40 pm

  As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up. From the graph above, it becomes obvious that Internet radio will eventually take over AM/FM radio. Where the Digital Music Listeners Are From those tuning in to online music services in the United States, here is an approximate breakdown as of Q4 2012: In another study from the NPD Group released…

• 

  Visibly Intelligent

• Over Half of Companies Had a Social Media Incident Last Year

  Laura van Dijken

  13 May 2013 | 4:01 pm

  Last week, Brian Solis from Altimeter presented his thoughts about the True Power of Employee Advocacy.  If you missed it, you can access the webinar and the slides in our resources library http://www.visibletechnologies.com/resources/webinars/. What was shocking to me was a statistic that Brian shared about the number of social media incidents that were reported in the Social Business Survey conducted by Altimeter.  In 2012, a majority of companies (51%) indicated that they had at least one violation of their organization’s social media policy.  There were some great examples of…

• Webcast: Social Media and the True Power of Employee Advocacy

  Laura van Dijken

  2 May 2013 | 3:34 pm

   Join us on May 9 for our next webcast featuring Brian Solis from Altimeter! Social media is not new, nor is the idea of employee advocacy. What is new is the approach that businesses should take in how they empower their employees to engage on their behalf., Unfortunately, some may be causing more harm than good simply because they are not equipped to be successful, nor are they clear on what success looks like. In the last six month alone, we’ve seen incredible social follies and full blown crisis involving some well-known brands. While each brand has done its best to make amends,…

• Visible Adds Next Gen Search and Post Scheduling for Twitter and Facebook

  Laura van Dijken

  22 Apr 2013 | 5:44 pm

  Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights and engagement. The April product release includes some exciting new capabilities that help you save time and be more productive. Get to relevant data faster with a simplified, cutting-edge search experience. Automate outbound messaging and provide a continuous social presence with new post scheduling. Cutting-Edge Search Experience Visible Intelligence (VI) has added some innovative features which make it easier than ever to create and edit search…

• The Socialization of Earth Day

  Karen Stockert

  22 Apr 2013 | 4:21 pm

  Last week, while attending an event to support an organization I volunteer for, I had the privilege of shaking the hand of Denis Hayes, the man responsible for coordinating the first Earth Day in 1970. On April 22 of that year, an impressive 20 million people were said to participate across the country. It boggles the mind to imagine how a skeleton crew of volunteers – passionate as they were – could turn out such crowds, all without the aid of the Internet, much less social media. While I didn’t get to ask him personally, I can only imagine the occasion he was so instrumental in…

• Webcast: The Secret to Success in Social Media Monitoring & Analysis

  Laura van Dijken

  17 Apr 2013 | 2:11 pm

  Join us on May 1 for our next webcast! Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search structures and linguistics, who can conduct quantitative and qualitative analysis, and who possess a certain level of industry and brand category knowledge.  By putting the right people in the driver’s seat, companies are able to uncover the insights that truly matter – insights that can have a measurable impact on company revenue and profitability.  Jeff Zabin, bestselling business author,…

• 

  Brooks Bell Blog

• Pop Quiz: May 17, 2013

  jamie

  17 May 2013 | 10:16 am

  What percentage of market share does IE7 have?

• 5 Must-Read Optimization Posts for the Week of May 13

  rachel

  17 May 2013 | 6:31 am

  Want your homepage to hit a home run? One place to start is to see who’s already getting it right—and Crazy Egg can help. In a post this week, they list four homepages that are clear, credible, relevant and effective. Most importantly, the post explains how you can make it work, too. Read it: Home pages that hit the mark

• Brooks Bell’s Opening Remarks at Click Summit 2013: ‘Let's Focus on Learning’

  jamie

  16 May 2013 | 9:43 am

  The following remarks were made by Brooks Bell at the fourth annual Click Summit on Wednesday, May 15, 2013 at Clift Hotel in San Francisco.Welcome to Click!

• How Amazon Got It Wrong with their Amazon Coins Launch

  jamie

  14 May 2013 | 12:48 pm

  Amazon made some noise this week by launching their Amazon Coins program. In essence, it's a new form of virtual currency that you can buy through Amazon and use on Kindle Fire apps, games, and content. This post is not a commentary on the program itself or the potential it has to change what we know about Internet currency.

• Your Co-Workers, the 5-Year-Olds

  jamie

  14 May 2013 | 6:49 am

  DATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO."Explain this to me like I'm a 5-year-old."We've all heard this line or some variation of it. The phrase is normally uttered after hearing something incredibly complicated or confusing. The terms used may be industry-speak. The concept may be too advanced for the audience. Or maybe it's simply the wrong audience.