Web Analytics

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  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    analytics for fun
    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Is Google+ the new era of blogging?

    Stéphane Hamel
    Stephane Hamel
    19 Aug 2013 | 6:27 am
    I don't know for sure, but in any case, the best way to read what I think, find worth reading, engage in the conversation directly, is to follow me on G+. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • Key Metrics to Measure when Optimizing your App

    Web Analytics World: Online Marketing & Analytics
    Alon Even
    19 Aug 2014 | 2:00 am
    With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Social Media and Social Media Metrics: An Interview with Stephen Monaco It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
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    SemAngel

  • Analytics Club - Talking Optimization Post #6 by Kelly Wortham

    SEMangel
    14 Aug 2014 | 10:43 am
    Hey Gary – Whew! Back from my week long family vacation to Seattle and the Pacific Northwest beaches and ready to dig back in (after digging OUT from the work waiting upon my return). I’ve read through your most recent post a few times to get me back on track and I think I’ve answered all the lingering questions in this post – though don’t hesitate to call me out if I miss something. I am still at least partly day dreaming of the windy, cloudy, beautiful shores of Washington. Let’s start with your assertion that a good creative brief should include at minimum the two-tiered…
  • Analytics Club - Talking Personalization Post #5 by Gary Angel

    SEMangel
    12 Aug 2014 | 2:26 pm
    Jim, Great post – there is so much stuffed in here that I hardly know where to begin. Like deciding which present to open on a particularly good Christmas morning! Maybe here: “Real-time decisioning probably isn’t over-rated but real-time scoring is.” I think that’s a good re-statement and, in fact, I think it’s true to the original intent of what you wrote.  Real-time scoring is at the heart of most fancy personalization solutions, but because it involves some pretty daunting technical challenges, it usually ends up being both difficult and expensive. So if you’re right and it…
  • Analytics Club - Talking Personalization Post #4 by Jim Hazen

    SEMangel
    8 Aug 2014 | 11:14 am
    Hi Gary – First off, and I am being dead serious, is Kelly outsourcing her blogging efforts? Because she is killing me so far in this endeavor, there has to be a team of writers at her disposal or something. All I have is the infinite monkey theorem at work (hence the delay in my retort). To answer your first question, YES! Cardinality is key. If you only have 3 possible offers then it’s not hard to use your run of the mill testing platform and do a hack job to pipe in nightly model scores as one of the selection criteria in making a decision of what to offer. Example – say I’ve…
  • Analytics Club: Talking Optimization Post #5 by Gary Angel

    SEMangel
    2 Aug 2014 | 8:55 pm
    Whew. This keeping up with the Joneses (or Wortham’s and Hazen’s) is hard! I know I keep promising that we’ll move on to discussing how analytics should drive testing and get past the ways it doesn’t (and I’m hoping this post will be transitional to that), but I can’t help myself from throwing out a few more thoughts around creative briefs. I liked your thoughts on telling a story – particularly around audience segments and use cases. No big surprise. That’s how our two-tiered segmentation is supposed to work and it’s specifically meant to find and help flesh out testing…
  • Analytics Club – Talking Personalization Post #3 by Gary Angel

    SEMangel
    30 Jul 2014 | 9:10 am
    Jim, You’re right, of course, the vast majority of companies don’t do even the most basic personalization. Given that, I think you’re point about real-time decisioning is intriguing. You said: “I honestly think true real-time decisioning is overrated unless you are in select industries. I really do. I think you can do a lot with nightly models and reference the scores in conjunction with rules you have set that are grounded in behavioral analysis. Often that stuff probably doesn’t drastically change intra-day.” I think that’s huge. I laid out a ton of different personalization…
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    Digital Marketing Blog by Adobe

  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    22 Aug 2014 | 5:00 am
    This week’s articles from our retail experts include the growing impact of Pinterest on e-commerce, a forecast of e-commerce’s future impact on Dick’s Sporting Goods, and how Uber is testing a new home delivery service. “Pinterest for E-Commerce” [MarketingProfs]: Information from Ripen Ecommerce cites that the percentage of users who made a purchase because they saw it on Pinterest is 38 percent, up from 21 percent in 2010. “Dick’s Hints that E-Commerce Profits will Trump Store Profits by 2017” [Internet Retailer]: Dick’s is looking to build e-commerce profitability through…
  • Why Mixing Paper Forms and Digital Services Makes No Financial Sense

    Christopher Young
    21 Aug 2014 | 4:00 am
    Financial institutions take note: the next frontier to improve customer experiences, differentiate your services, and increase revenue from digital channels is drastic paper reduction. Why? When customers come to your web or mobile site, the last thing they expect is to have to complete paper forms to sign up for loans, insurance policies, or other products. Forcing a customer to go from digital to paper-based processes increases dissatisfaction, greatly slows service delivery, and can leave customers with a negative view of your organization overall. Ask yourself some tough questions: Is it…
  • The Marketing Lifecycle: Part 2

    Evan LaPointe
    21 Aug 2014 | 4:00 am
    As marketers, the biggest future gains we can realize lie in looking at the small data. How do different people respond to our brand at different phases in their process? It’s incredibly simple, but incredibly rare. In part one of this article, we looked at the marketing lifecycle and why it’s important to see into the sales funnel. Marketers need to know not just where the consumers go in, but also ultimately how many come out on the other side and why. These are the moments that fundamentally change the trajectory of any given interaction, those critical last milliseconds where an…
  • True Stories from the Road: Personalization for the Known Customer

    Patrick Tripp
    21 Aug 2014 | 4:00 am
    As part of our US personalization road show, I recently led a panel at Adobe’s Digital Marketing Symposium in New York City. The session was the second of two focused on a hot topic for marketers: personalization. Our session focused on the best practices of personalization for the known customer and tips for leveraging data to enhance customer engagement, generate revenue, and foster brand loyalty. The illustrious speakers joining me on the panel were Joel Layton, executive vice president at r2i; Christine Hua, director of fan-centric marketing for the NFL; and Thai Randolph, vice…
  • Marketers Have Trust Issues: The Power of Analytics-Driven Optimization

    Kevin Lindsay
    21 Aug 2014 | 12:00 am
    When Rand Blair was 12 years old he was assigned his first research paper—a daunting task for any 7th grader. A quick trip to the local library turned up his first major stumbling block: there were so many books. So a paper about archeology quickly became one on horoscopes—and when that was thwarted, it was on to gynecology. Why? During his first trip he became so overwhelmed that, when he saw a book on astrology right by the entrance, he grabbed it and ran versus carrying out some level of due diligence and seeking out the book that would have helped his paper along. On the second go he…
 
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    Web Analytics Demystified

  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    Eric T. Peterson
    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • Team Demystified Update from Wendy Greco

    Eric T. Peterson
    29 Jul 2014 | 10:04 am
    (The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way…
  • ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

    Eric T. Peterson
    9 Jul 2014 | 9:05 am
    I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia. Here is a snapshot of the class offerings in 2014: Adam Greco will be offering his Adobe Analytics “Top Gun” class John Lovett is offering a new class on requirements gathering as…
  • The Recent Forrester Wave on Web Analytics … is Wrong

    Eric T. Peterson
    16 May 2014 | 8:06 am
    Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries. Huge spreadsheets of data, long written answers, and multiple calls and product demos … all munged down into a single visualization designed to tell the large Enterprise which vendors to call and…
  • Registration for ACCELERATE 2014 is now open

    Eric T. Peterson
    23 Apr 2014 | 8:47 am
    I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks. Holding true to our “analytics for everyone”, and thanks to our generous 2014 sponsors Adobe, Tealium, and Observepoint, ACCELERATE registrations are still only $99 USD. » Register for ACCELERATE 2014 today! We will…
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    Stéphane Hamel

  • Three great events in Europe: GA Conference Nordic, Online Dialogue Days and Digital Data Tips Tuesday

    Stephane Hamel
    6 Aug 2014 | 5:47 am
    Five years ago I visited the Netherlands and I met the great folks at OnlineDialogue.nl to talk about the Online Analytics Maturity Model. I'm coming back during the week of September 11th for a series of great events:Google Analytics Conference Nordic - Stockholm, SwedenAugust 28th will see the biggest gathering of Google Analytics aficionados in Sweden. Hear from Spotify, Justin Cutroni from Google, and a slew of other great speakers. I will share the work I've done with BRP - the manufacturer of very cool recreational vehicles.The next day is almost sold out already - it is your unique…
  • Is Google+ the new era of blogging?

    Stephane Hamel
    19 Aug 2013 | 6:27 am
    I don't know for sure, but in any case, the best way to read what I think, find worth reading, engage in the conversation directly, is to follow me on G+. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • TMS: from tags distribution to orchestrating digital customer data

    Stephane Hamel
    17 Jul 2013 | 12:39 pm
    A commissioned study conducted by Forrester Consulting on behalf of Tealium (May 2013) indicates that "94% of marketers see data integration as the next step in the evolution of tag management". This is one of several golden nuggets backed up by a rigorous study from a reputable firm.94% is virtually everyone, right? So almost everyone said "yes" when asked "Do you see data integration as the next step in the evolution of tag management?" At least, that's what the 142 digital marketing decision makers interviewed said.Always question the unquestionableMy questions to you, fellow…
  • The Ultimate List of Lists for Digital Analysts

    Stephane Hamel
    18 Jun 2013 | 5:39 am
    Are you looking for the best tools to watch your competitors? What about a list of call tracking or real time analytics tools? Where should you look for jobs? What about conferences? Who are the industry though leaders? Where can you find good academic resources?Search no more!Those are List.ly lists - a crowdsourced way to uncover the best resources and collectively add, vote and comment on those items. Originally posted by Stéphane Hamel (@SHamelCP) at immeria.net.
  • The Future of Working with Data with Keeping Up with the Quants Author Thomas Davenport

    Stephane Hamel
    17 Jun 2013 | 9:13 am
    Today, the increasing volume of data and the rate at which it’s captured has transformed many business professionals into de-facto data analysts. Thus, the ability to routinely execute quick, informed and data-based decisions is a top skill in demand in business today.Author and professor Thomas Davenport’s new book, Keeping Up with the Quants, serves as a “quantitative literacy” guide for managers as they wade through the world of data today and tomorrow. Keeping Up with the Quants, co-authored by Davenport and Jinho Kim, covers the basics of quantitative analytics, the essential…
 
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    Web Analytics World: Online Marketing & Analytics

  • Key Metrics to Measure when Optimizing your App

    Alon Even
    19 Aug 2014 | 2:00 am
    With mobile usage ever increasing App stores have literally become flooded with all kinds of Apps. Apps that help you manage your finances, Apps that help you organize your day. The list is endless and the majority of these Apps fail. Some because they do not get enough exposure via App marketing and some because […] Related posts: Mobile Analytics: The Key to Understanding User Behavior Social Media and Social Media Metrics: An Interview with Stephen Monaco It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • 4 Reasons Content Marketing Analysis Drives Killer Strategy

    April Wilson
    12 Aug 2014 | 2:00 am
    I’ve been contributing to Web Analytics World as a guest blogger for several years now. The team at WAW is kind enough to send us fortnightly reports on how much activity our content has seen in the last two weeks. But as an analyst, I ached to understand how my contributions fit into the larger picture […] Related posts: Content marketing: what’s really changed for marketing? The big ‘C’ in corporate content and communications It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics
  • Internet Speeds: As the Gap Widens

    Angela Wilkinson
    5 Aug 2014 | 2:00 am
    When Fiona was gathering the results for our mid year review and looking at the top 5 posts in various categories, she spotted an old post from 2011: The last update we ran on this topic was summer 2012 and as I’d been thinking about writing a post on web page speed it seemed appropriate to start […] Related posts: 2014 – The Year of the Mobile?
  • Using Ngrams to Analyse Keyword Performance

    David Fothergill
    29 Jul 2014 | 2:00 am
    If, like me, you’ve spent a large part of your career analysing search engine traffic, you will be constantly looking for new perspectives on your data which will help you gain more understanding and insight (and therefore improve your strategy and results). For me, mainly focussing on PPC traffic, the common analysis I’ll perform is […] Related posts: How to report Organic Keywords Performance in the world of ‘Not Provided’ Broad Match is Dead. Long Live Broad Match Strong SEO Keywords are Key
  • Is Web Analytics Dying?

    Ralf Haberich
    22 Jul 2014 | 2:00 am
    The market around Web Analytics has existed now for almost 20 years, taking into account the first tools that were able to measure the statistics of a website by log file-overview. Quite a long time when compared to the existence of the Internet itself. You could say that out of approximately 21 years of Internet, […] Related posts: It’s time to put the customer back into Behavioral Analysis with multi-screen, multi-device analytics Digital Management 2014 – 5 Unusual Web Analytics Predictions Web Analytics: How deep should you dig?
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    Analytics Platform - Piwik

  • Piwik Mobile 2.1 Beta for Android

    Thomas Steur
    14 Aug 2014 | 1:47 am
    Four years ago we published the first version of Piwik Mobile! To celebrate this event, the next beta of Piwik Mobile 2 for Android is now available. Download Piwik Mobile 2.1 Beta for Android 4+ What’s new in Piwik Mobile 2.1? Over the last weeks we’ve been working on this update which includes several performance and UI improvements, bugfixes and new features: Support for Segmentation [#3243] – you can now apply your custom segments in Piwik Mobile Better support for Events Clickable URL’s in a visitor’s actions list Expose a general setting to configure SSL…
  • Announcing our latest open source project: DeviceDetector

    Stefan Giehl
    30 Jul 2014 | 5:31 am
    This blog post is an announcement for our latest open source project release: DeviceDetector! The Universal Device Detection library will parse any User Agent and detect the browser, operating system, device used (desktop, tablet, mobile, tv, cars, console, etc.), brand and model. Read on to learn more about this exciting release. Why did we create DeviceDetector? Our previous library UserAgentParser only had the possibility to detect operating systems and browsers. But as more and more traffic is coming from mobile devices like smartphones and tablets it is getting more and more important to…
  • It’s Piwik Analytics Survey time: Your Opinion Matters!

    Piwik Core Team
    10 Jul 2014 | 1:20 pm
    It’s been almost two years since our last survey. We were so happy to get the participation we did from the community last time and hope that you will once again share your thoughts! Fill in the survey Looking back on the previous survey, several features were implemented as a direct result: New app design with Morpheus theme Piwik Marketplace for Plugins Visitor Profile Performance and Reliability Improvements Theming Migrated from SVN to Github! And much more… Now it is time to ask for your opinion again. Sure it’s only 20 short questions, but your time you take and energy…
  • Piwik is now using Github issues as our Issue Tracker!

    Matthieu Aubry
    9 Jul 2014 | 8:55 am
    This is an announcement regarding the Issue Tracker used for the Piwik project. We are excited to announce that Piwik has migrated from Trac to now using Github issues for managing our issues! More than 5,400 tickets and 20,000+ comments from 1,000+ users were migrated to Github. Read on for more information. Where do I find Piwik Issue Tracker? Piwik main project issue tracker (piwik/piwik) Piwik Mobile issues (piwik/mobile2) Device Detector issues (piwik/device-detector) Piwik iOS SDK (piwik/piwik-sdk-ios) See other repositories at github.com/piwik Benefits of using Github Issues for the…
  • Track API calls in Node.js with Piwik

    Frederic Hemberger
    25 Jun 2014 | 3:59 am
    When using Piwik for analytics, sometimes you don’t want to track only your website’s visitors. Especially as modern web services usually offer RESTful APIs, why not use Piwik to track those requests as well? It really gives you a more accurate view on how users interact with your services: In which ways do your clients use your APIs compared to your website? Which of your services are used the most? And what kind of tools are consuming your API? If you’re using Node.js as your application platform, you can use piwik-tracker. It’s a lightweight wrapper for Piwik’s own…
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    Google Analytics, SEO, Social Media and PPC blog » Blog

  • Technical and Webmaster Guidelines for HTTPS

    Sean McQuaide
    22 Aug 2014 | 6:41 am
    Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings. During a Google I/O presentation this year called HTTPS Everywhere, speakers Ilya Grigorik and Pierre Far made it clear that this move is not just about encrypting the data being passed between server to browser, but also to protect users from having the meta data…
  • Use Excel to Analyze Keywords That Rank for Multiple Pages

    Reid Bandremer
    20 Aug 2014 | 11:46 am
    Here’s a quick tutorial on how to use Excel to analyze the keywords that have more than one of your site’s pages ranking in Google organic search results. Your site may have plenty of keywords that have more than one landing page ranking for a variety of reasons. For example, when someone googles “Google Analytics Training”, there are many different LunaMetrics pages that might display, based largely on where the user is located. Let’s look at how we can break these out and analyze them further. Step 1: Export all your Google keywords with the associated landing…
  • Access 404 Error Metrics Using Google Tag Manager

    Samantha Barnes
    19 Aug 2014 | 7:15 am
    As analysts and marketers, we always want to track positive performance metrics and conversions in Google Analytics. However, tracking errors is also important to monitor the health of your site and keep track of signals indicating a negative user experience. Accessing this data gives us a better idea of what’s causing users to get lost and wander into the dark, unattached voids of your domain. Knowing where these problem spots are makes it easier to fix internal links or set redirects. I’ll show you different ways to view where people are hitting these error pages and where they…
  • 8 Essential Tips for Great Business Phone Call Etiquette

    Michael Bartholow
    12 Aug 2014 | 7:00 am
    Raise your hand if you’ve heard a co-worker say “Ugh, I’ve gotta jump on a call”! Most people don’t look forward to phone calls with clients. There’s the inherent fear that you’re not prepared (It’s hard to imagine the audience in their underpants when you’re only calling one person across the country), or that you don’t have the right report or solution lined up. If you work in the Search & Analytics fields like we do at our office, it’s quite possible that you have not and will not meet certain clients face-to-face due to…
  • Understanding Bot and Spider Filtering from Google Analytics

    Sayf Sharif
    7 Aug 2014 | 5:45 am
    On July 30th, 2014, Google Analytics announced a new feature to automatically exclude bots and spiders from your data. In the view level of the admin area, you now have the option to check a box labeled “Exclude traffic from known bots and spiders”. Most of the posts I’ve read on the topic are simply mirroring the announcement, and not really talking about why you want to check the box. Maybe a more interesting question would be why would you NOT want to? Still, for most people you’re going to want to ultimately check this box. I’ll tell you why, but also how to…
 
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    All Web Analytics Demystified Blogs

  • Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!

    22 Aug 2014 | 10:17 am
    I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in…
  • When to Use Variables vs SAINT in Adobe Analytics

    18 Aug 2014 | 2:00 am
    In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules of thumb on the topic. Background Information As a refresher, SiteCatalyst variables like eVars and sProps are used to store values that break down Success Events and Traffic Metrics respectively. For example, if you have a metric for onsite searches, you should be…
  • 5 Tips for #ACCELERATE Exceptionalism

    11 Aug 2014 | 9:26 am
    Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago in 2011, and I personally scheduled fantastic weather for Columbus in 2013. This will be my second ACCELERATE as a partner at Web Analytics Demystified, and I’m really looking forward to it, so I thought I’d take a run at 5 tips for making the conference as fruitful and memorable as…
  • I’ve Become Aware that Awareness Is a #measure Bugaboo

    8 Aug 2014 | 9:43 am
    A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a few heated debates that, at their core, center around this question. Some of those debates have been with myself (those are the ones where I most need a skilled moderator!). The Arguments For/Against Awareness Here’s the absolutist argument against awareness: “There is no direct business value in driving ‘Awareness.’ It’s a hope and a prayer that…
  • Advanced Conversion Syntax Merchandising

    4 Aug 2014 | 2:00 am
    As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching their heads in my “Top Gun” training classes. However, many people have mentioned to me that my previous post on Product Merchandising eVars helped them a lot so I am going to continue sharing information on this topic. In this post, I will delve into some more advanced concepts related to Product Merchandising. If you have not read my other Product Merchandising post, I suggest…
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    Webtrends Blog

  • Client Success: LBM gets big results in search and social marketing

    John O'Toole
    14 Aug 2014 | 10:44 am
    This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered the cost per lead for LBM, increased click-through rates by almost 90 percent and more than doubled their qualified leads. Check out the story here, and let us know if we can help you with your search and social marketing…
  • The Connected Consumer

    Kathy Stromberg
    12 Aug 2014 | 8:45 am
    A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their jobs harder than ever. The ‘always on’ consumer is also inundated with massive amounts of information on a daily basis, which leaves a challenging task for marketers – how can they break through the clutter? In order to stay top of mind for…
  • Your website test was inconclusive – now what?

    Stacia Secreriat
    28 Jul 2014 | 10:22 am
    As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the article to find out four common culprits for inconclusive results and to understand lessons that can be found amongst some confusion. So keep testing, keep learning, and ultimately, your website will be a whole lot better because of it.
  • SharePoint: Turning RO-Why into ROI

    Loren Johnson
    15 Jul 2014 | 6:00 am
    Many organizations use SharePoint as a one-stop shop for company collaboration, information and communication. As with any IT investment, the return must justify the expense and effort. However, most companies fail to treat it as a targeted communications solution and, rather than researching, measuring and tailoring the content to their users, SharePoint becomes a conglomerate of information, resulting in a scattered interface with low adoption rates. Imagine walking into a furniture store that also sold corn dogs. Most likely you wouldn’t stick around to check out the wares because it…
  • The Power of Optimize

    Vladimir Brayman
    11 Jul 2014 | 11:09 am
    Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests to determine which content works best on a website to increase conversions without the need to be a statistician.  The discussion that followed proved what I already knew: merging complex technology with ease of use is an incredibly…
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • ABC’s of Google Analytics

    Farid Alhadi
    11 Aug 2014 | 6:30 am
    Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”. In the Google Analytics interface, on the left side there is the Google Analytics reporting menu. You’ll realize they’ve done a great job of organizing things based on intuitive marketing strategies. A is for Acquisition: What brought visitors to your site? These items in GA essentially show you what’s driving traffic to your…
  • Evolve Google Analytics Conference – Message from the Chair

    Feras Alhlou
    7 Aug 2014 | 4:21 pm
    We are proud to be partnering with Rising Media to be producing the Evolve with Google Analytics conference! Millions of organizations are using Google Analytics, but have yet to tap its full potential. As experienced Google Analytics Certified Partners, we know the platform in and out, and will put you in touch with the foremost thought-leaders and practitioners of the analytics industry. I invite you to attend the inaugural launch of Evolve with Google Analytics. Attend the conference to learn about: • Unlocking the Power of Universal Analytics • Truth in Advertising • App and…
  • Top 50 Countries: Web Analytics Adoption by Global Governments

    Mike Anderson
    4 Aug 2014 | 7:43 am
    We do quite a bit of analytics consulting for government agencies and it’s really inspiring to see what some of the organizations do with digital marketing. Many governments globally, not just here in the U.S., invest heavily in e-government initiatives and, as the U.N. defines it, “…the employment of the Internet and the world-wide-web for delivering government information and services to citizens.” As a matter of fact, the U.N. has a number of studies and surveys to rank global leaders in e-Government initiatives, including this survey that ranks top 50 countries (for more…
  • Down Is Up – Google Analytics Comparison Graph Not Matching Data

    Farid Alhadi
    21 Jul 2014 | 8:49 am
    Recently, an issue came to light with one of our clients which turned our world upside down – quite literally. In the graph (shown below), Unique Pageviews vs. Pageviews was compared for a given date range for a select group of pages. If you click on the image to zoom in, you’ll notice something weird. For some reason, the line of the Pageviews metric — which is higher in number — is lower visually than the unique pageviews. What the @#$^ is happening? The unique pageviews line (the higher of the lines) is graphed according to the y-axis scale on the left. What you probably…
  • 2014 FIFA World Cup Statistics

    Allaedin Ezzedin
    14 Jul 2014 | 11:03 am
    Also, see cool interactive data visualization chart of 2014 World Cup data here. As the month-long World Cup Tournament in Brazil is at an end, it is amazing to see that the biggest winner of the tourney is not the one who scored the most on the green field, but rather, the one who scored the most on social media. The most watched sporting event on earth generates millions of social mentions and millions of viral video views produced by individuals as well as major brands for marketing and advertising. The #GER vs #ARG match set the all-time record for tweets per minute with 618,725 at the…
 
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    The Invesp Blog: E-commerce and Landing page Optimization

  • Landing Page Design Review – Best Practices & AB Test Suggestions

    Stephen Da Cambra
    19 Aug 2014 | 4:47 am
    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests. Let’s Call it ‘The Good, The Bad and The Study’ The glut of landing pages makes it impossible to discuss them all. Below is a random cross-section of…
  • US Social Commerce – Statistics and Trends [Infographic]

    khalid
    15 Aug 2014 | 5:49 am
    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase…
  • Tips and Best Practices for Writing Better Ad Copy

    Stephen Da Cambra
    12 Aug 2014 | 7:33 am
    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget. Basic Benefits of Good Ad Copy (While you can run paid ads on a number of different platforms, including major search…
  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Stephen Da Cambra
    31 Jul 2014 | 4:39 am
    Imagine life in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds. For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons. Back to reality, depending on your sources, industry sector, etc., average landing page conversion rates hover around 2.5%…
  • Online Consumer Shopping Habits and Behavior

    khalid
    21 Jul 2014 | 8:27 am
    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.   Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Consumer Satisfaction Levels With Different Aspects Of Online Shopping Reasons %age     Ease of checkout…
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    Zimana Web Analytics Blog

  • The Value of Remarketing Campaigns

    pdebois
    6 Aug 2014 | 9:55 am
    One aspect I notice with clients, be it small business owners or managers of an enterprise, is a hesitancy to deploy a new technique to their paid search campaigns.  They feel running digital ads is an empty exercise in marketing futility with an indiscriminate increase in spend.  Applying advanced techniques such as remarketing can make
  • Predictive Analytics for Great Retail

    pdebois
    5 Aug 2014 | 9:53 am
    Many retailers struggle with connecting with customers’ desires and needs. But instead of relying on sole instincts and trial-and-error tactics, retailers should develop their own predictive analytics models to find the right untapped opportunity. They should begin much sooner than later. Retailers in various markets are realizing the potential of their efforts, becoming significant competitors
  • CEOWorld names Zimana’s Pierre DeBois one of the top Big Data experts to follow on Twitter

    pdebois
    1 Aug 2014 | 11:47 am
    Earlier in 2014, CEOWorld Magazine named @ZimanaAnalytics among the top Twitter accounts to follow for Big Data. Managed by Zimana founder Pierre DeBois, the Twitter account curates a number of topics on small business, big data, and analytics, as well as regular posts from Zimana Blog, an AllTop web analytics blog.  The @ZimanaAnalytics Twitter account was
  • Web Components: A Perspective by the Chicago Javascript Meetup

    pdebois
    1 Aug 2014 | 9:17 am
    The Chicago Javascript Meetup group gathered once again for a rousing discussion on web components.  Web components are essentially the elements in a a web page or document that interacts with the web browser. These elements indicate to the browser what should appear in the browser window. Justin McNally prepared a presentation called Web Components: The
  • What does it take to be a modern marketer? Infographic via Salesforce and Paradot

    pdebois
    31 Jul 2014 | 8:58 pm
    What does it take to be a marketer these days – a sensibility of art and science, according to Saleforce and Paradot. Both companies have put together the following infographic which emphasizes the need to consider technological capabilities as well as creative media.  Review and comment on what is takes below.
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Managing Feedback

    Damian Davila
    22 Aug 2014 | 3:16 pm
    Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts. The reality is that finding the feedback you really need often uncovers things you might not want to know. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor…
  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
 
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    Visibly Intelligent

  • Tip Of The Month: Importing Your Own Private Data Into Visible Intelligence

    Kris Wade
    21 Aug 2014 | 8:18 am
    Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site? One way to get this data added into VI is to export it into a CSV file, or put into Excel and then save as a CSV. It is simple to get it formatted correctly, and the customer support team at Visible…
  • The Social Wave Of The ALS Ice Bucket Challenge: Are You Left Out?

    Alex Higgins
    18 Aug 2014 | 1:13 pm
    “Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight. The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same. From an analyst’s perspective, I wanted to know the bottom-line numbers to determine if this viral social…
  • How Social Posts About Food Leave Behind Powerful Marketing Bread Crumbs

    Ken Giffin
    14 Aug 2014 | 1:01 pm
    Like many people, I love food.  Nothing compares to ordering that dish at a restaurant or cooking something at home that is suddenly your new favorite.  And there are times I want to share that information with the world. It used to be though that seeing social media posts of people talking about what they were cooking or eating bored me.  I went to the extent several years ago to hide people that were posting everyday about their eating habits.  Somehow that seemed to be too mundane for others to care about and something that was clogging up my FB news feed. Over time, though I’ve…
  • Social media as a testing mechanism

    Rich Miller
    4 Aug 2014 | 8:57 pm
    I read a really interesting article from The New York Times over the weekend that I think proves social will become increasingly important. The article is a mini case study of how a large nutritional supplement company built and managed a large Facebook campaign: How Facebook Sold You Krill Oil At the highest level, I thought it was interesting because it showed: That large companies are shifting significant marketing investment dollars to Facebook (in this case, the company will spend ~$100M with Facebook over the next few years. That is real money! Marketing is marketing. It does not matter…
  • Location, location, location!

    Michael Maziarka
    31 Jul 2014 | 10:28 am
    Long a real estate buzz phrase, “Location, location, location!” is now the mantra of social intelligence and engagement professionals. Thanks to the influence of mobile, we are seeing the volume of posts with location data continue to grow across different social networks and channels. The July release of Visible Intelligence has taken this industry trend to heart, introducing what we believe to be the industry’s most comprehensive geo-location data model for social. The new VI release includes: Multi-dimensional, geo-location data model: Consumes as much location information as…
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    Brooks Bell » Blog

  • “Star of the Week” Spotlight: Scott Teschendorf

    Kelly Reiser
    19 Aug 2014 | 12:51 pm
    Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is optimization engineer Scott Teschendorf. As a three-time Star of the Week, Scott does great work, especially on a recent client project. From the information he shares below, it’s clear to see that he’s a great developer who truly embodies our “Pursue Knowledge” core value. Congratulations Scott! One of our company initiatives, and one of our core values, is…
  • Careers in Testing & Optimization: August 18, 2014

    Kelly Reiser
    18 Aug 2014 | 8:42 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Advisor, Digital Testing CVS Caremark Director, Strategic Testing & Analytics Talbots IT Director of eCommerce Belk Director of eCommerce Merchandising Bed Bath & Beyond Senior Data Scientist Web & Mobile Capital One Manager,…
  • 5 Must-Read Optimization Posts for the Week of August 11

    David DeFranza
    15 Aug 2014 | 4:17 am
    Data and analytics have revolutionized marketing. In a field that was once dominated by right-brained creative types, analysts have taken over. But marketing teams would be mistaken to turn away from their creative pasts entirely. Instead, marketers must develop “both-brain” personalities. Read the rest: Use “both-brain” marketing to balance creativity and analytics. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: AdExchanger: Why place and context are crucial for understanding consumer behavior.
  • There’s No Such Thing as a Failed Test

    Kelly Reiser
    13 Aug 2014 | 7:08 am
    This guest post was written by Marina Rakhlin, a product manager at Monetate, a leader in cloud-based testing, email optimization and personalization software. When it comes to testing, there’s pressure to find a winner. It’s what your boss is looking for, it’s what vendors are promising, and it’s what generates praise from the growth-hacker community. But all of this pressure has led to an unintended consequence: that a test not deemed a winner is instead deemed a failure. There should be no such thing. Even tests that signal negative impact on conversion rate or seem to not have…
  • Clickipedia: Regression to the Mean

    David DeFranza
    11 Aug 2014 | 1:59 pm
    What it is: The phenomenon in which a variable is extreme upon first measure, but moves towards the mean, or average, through subsequent measures. Having a coin land heads up 10 times in a row, for example, represents an extreme but not impossible event. However, if the coin is fair, flipping it 10 or 20 more times will produce a result more closely aligned with the standard probability of landing heads up. What it’s not: A causal phenomenon. Independent events do not “even out” or “compensate” for extreme observations. Rather, the regression to the mean simply describes a…
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    OnlineMetrics

  • Data-Driven SEO – Take Your SEO off of Auto-Pilot

    Guest Author
    4 Aug 2014 | 12:00 am
    What you bring to your company is insight, inspiration, vision. The data brings in the numbers, it brings in a lay of the land, a road map of who your customers are, what the market looks like and how your website is performing. No matter how good your road map, you won’t get anywhere without a skilled navigator. When it comes to data-driven SEO, navigation comes down to a single basic question: how can you make your customers retained readers? This is the inverse of how some see SEO content. Many think of web content as something that transforms a reader into a customer. SEO lingo…
  • 10 Simple Ways Multivariate Testing Can Boost eCommerce Sales

    Guest Author
    30 Jun 2014 | 12:00 am
    Multivariate testing is the art of optimizing your conversions through experimentation with strategic design of the web page. Is testing already incorporated in your organization? It has been statistically proven that certain combinations of design elements increase the conversion rate. It is similar to A/B split testing, but multivariate testing tends to provide more information about the most influential aspects of the design. There are a number of different multivariate test tools available. Most include what is referred to as an impact factor. The impact factor enables you to determine…
  • Five Challenges in Today’s Digital Analytics World

    Paul Koks
    16 Jun 2014 | 12:00 am
    In every market and in every profession there are always challenges we need to face. In the digital analytics world I see these challenges growing every day. What about you? Do you feel the same? Technology becomes smarter, paid click prices are continuously on the rise and a lot of people are near their retirement age. In this article I will show five important challenges that we have to deal with in the digital analytics world. Anything to add? I welcome you to get involved in the comment section. Digital Analytics World A few weeks ago I was busy making an overview of the current…
  • 10 Conversion Segmentation Tips to Optimize Your Online Business

    Paul Koks
    2 Jun 2014 | 12:00 am
    Let’s be honest. How many of you started out with a 100% focus on the overall website conversions or conversion rate? There is nothing wrong with putting some attention on this metric, but it is not the end of the story. Conversion segmentation is a must if you want to do great instead of just good. There are literally hundreds of ways to segment and optimize your website conversions. I could write a complete book on this topic… maybe in the future. :-) In this post I will dive into 10 conversion segmentation tips you should definitely give a try! 1. Channel What traffic…
  • SEO Best Practices #4: Meta Description

    Paul Koks
    26 May 2014 | 12:00 am
    How much time do you spend creating compelling meta descriptions? Although the description is not judged as a ranking factor in SEO, it is very important to spend enough time creating them. If used in the right way, you can improve the number of clicks from Search Engine Result Pages (SERPs). More than once I have tested different variations for the same page. In some situations, improving your CTR with 50 – 100% is definitely possible. Enough reason to dive deeper into the world of meta descriptions. What is a Meta Description? A meta description clearly describes the content of a…
 
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    analytics for fun

  • How to Test Universal Analytics Before Upgrading: via Google Tag Manager

    Marco Pasin
    12 Aug 2014 | 7:43 pm
    Since Universal Analytics came out of beta last April, more and more users have been starting the upgrade process from classic Google Analytics. Altough Google strongly encourages to do the upgrade, and reassure that the migration will not cause any loss of data (perhaps just a few seconds of traffic), some of us still remain a bit worried about the change. This is especially true in the
  • Gathering Business Requirements for a Google Analytics Project. A quick Template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Free Analytics Education? My Personal Development Plan for 2014

    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest job
  • How to Research a Market with Google Trends

    Marco Pasin
    16 Feb 2014 | 7:59 am
     Google Trends is a free web service offered by Google that shows how often a specific keyword (or a combination of keywords) is searched, compared to the total search volume across countries, and in various languages. Having said that, you can use Google Trends for many many tasks, from general market research to more specific web marketing tasks such as SEO (positioning your website on search
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