Web Analytics

  • Most Topular Stories

  • Full-Spectrum Analytics and Digital Transformation

    SemAngel
    SEMangel
    30 Aug 2015 | 8:05 pm
    Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in my last post that drive digital incompetence in the enterprise. Most readers will assume I mean by this assertion that organizations spend time analyzing the data but then do nothing to act on the implications of that analysis. That’s true, but it’s only a small part of what I mean when I say the enterprises don't use analytics. Nearly every enterprise that I work with or talk to has a digital analytics team ranging in size from modest…
  • 10 Easy Tactics to Improve Your Next Data Analysis Project

    OnlineMetrics
    Paul Koks
    18 Aug 2015 | 12:00 am
    Data analysis is hard. Make your life a bit easier by following a structured approach. Two weeks ago an email triggered me to write this article. Market Motive reminded me of their courses which I took a few years ago (highly recommended!). You might have heard it many times before, but the market for web analysts and data scientists is booming! In the last 10 years I have consulted on over 100 websites. Projects ranging from one hour consults for start ups to large projects and websites that generate over 10 million pageviews each month. Every project has its own, unique challenges.
  • Let’s talk about… Cohorts

    Digital Analytics Blog - AT Internet
    Jean Marie Camiade
    6 Aug 2015 | 1:30 am
    In this new series, Did You Know?, I invite you to decipher commonly used words in digital analytics vocabulary. No overly long definitions, no complex demonstrations, but just real, concrete explanations to teach concept and application. The first term? Cohort. A cohort is a visitor segmentation on a specific event at a specific time. The ...
  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • Overcoming Search Engine Marketing (SEM) Mistakes: Vague Targeting

    Digital Marketing Blog by Adobe
    Chris Haleua
    2 Sep 2015 | 1:03 am
    A recent study conducted by eMarketer revealed that e-commerce sales are predicted to reach $2.3 trillion by 2018. As we seek to earn our share of that revenue, most of us know what it feels like to have our sales funnel seem more like a sieve. If we let ourselves get stuck in old habits, sales opportunities will continue to leak out through abandoned shopping carts and lead forms. RLSA (Remarketing Lists for Search Ads) have become one of the most effective methods for helping your customers complete the conversion process over multiple visits to your site. However, many advertisers are…
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    SemAngel

  • Full-Spectrum Analytics and Digital Transformation

    SEMangel
    30 Aug 2015 | 8:05 pm
    Enterprises do analytics. They just don’t use analytics. That’s the first, and for me the most frustrating, of the litany of failures I listed in my last post that drive digital incompetence in the enterprise. Most readers will assume I mean by this assertion that organizations spend time analyzing the data but then do nothing to act on the implications of that analysis. That’s true, but it’s only a small part of what I mean when I say the enterprises don't use analytics. Nearly every enterprise that I work with or talk to has a digital analytics team ranging in size from modest…
  • Digital Transformation

    SEMangel
    23 Aug 2015 | 8:45 pm
    With a full first draft of my book in the hands of the publishers, I’m hoping to get back to a more regular schedule of blogging. Frankly, I’m looking forward to it. It’s a lot less of a grind than the “everyday after work and all day on the weekends pace” that was needful for finishing “Measuring the Digital World”! I’ve also accumulated a fair number of ideas for things to talk about; some directly from the book and some from our ongoing practice. The vast majority of “Measuring the Digital World” concerns topics I’ve blogged about many times: digital segmentation,…
  • Getting Started in Digital Analytics

    SEMangel
    30 Jul 2015 | 10:16 am
    One of our long time team members, Ryan Praskievicz, recently pushed a terrific blog reflecting on how he got started in Digital Analytics (with Semphonic). Since all my free time is still tied up trying to get the book draft finished, I'm grateful for the opportunity to point readers his way. If you're curious about how careers in digital analytics get started (pretty randomly mostly - the way careers often get started) it's a great read. It's also worth reading if you're on the hiring side of things. If hunting for a job feels random, so too, does the hiring process…
  • Bureaucracy 1 Book 1 Me 0

    SEMangel
    16 Jul 2015 | 9:33 am
    Way back at the beginning of June I knew we were running very late on getting X Change organized but I still figured to target late October or early November. But it’s become clear that we are just too late to get things organized and do the normal Conference marketing in that timeframe. So for now, we’ve made the decision to push it – probably to next spring. It’s a bummer but in some ways it works better...for me at least. As regular readers may have noticed, I haven’t blogged much in the past six weeks either. That isn’t because I’ve stopped writing. The thing is, I’m…
  • Nailing 5 Theses to the Door of the Big Data Church

    SEMangel
    13 Jun 2015 | 10:59 am
    Last Friday I took part in the DAA’s latest version of Ask Anything where DAA Members can send in questions and the designated responder (me for the day) does his or her best to say something sensible in return. At the end of the day, Jim Sterne sent in a final question on the role of the analytics warehouse and machine learning that I simply couldn’t resist expanding into full essay form. If you’re confused about the role of machine learning in the warehouse or suspicious of the claims of technology vendors touting the benefits of massive correlation to discover the keys to your…
 
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    Occam's Razor by Avinash Kaushik

  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
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    Digital Marketing Blog by Adobe

  • Overcoming Search Engine Marketing (SEM) Mistakes: Vague Targeting

    Chris Haleua
    2 Sep 2015 | 1:03 am
    A recent study conducted by eMarketer revealed that e-commerce sales are predicted to reach $2.3 trillion by 2018. As we seek to earn our share of that revenue, most of us know what it feels like to have our sales funnel seem more like a sieve. If we let ourselves get stuck in old habits, sales opportunities will continue to leak out through abandoned shopping carts and lead forms. RLSA (Remarketing Lists for Search Ads) have become one of the most effective methods for helping your customers complete the conversion process over multiple visits to your site. However, many advertisers are…
  • Is Performance Holding Back Your Best Mobile Experiences?

    Vebeka Guess
    1 Sep 2015 | 12:39 am
    Mobile is changing the way customers are interacting with brands, from researching and buying products and services to getting recommendations and information whenever they want it. Organizations are responding by investing to design and deliver their mobile experiences to meet customer expectations, either with a responsive site or mobile-dedicated sites and apps. Brands we work with are seeing traffic from mobile devices increase year over year. Mobile now accounts for 59 percent of online shopping time and will likely continue to rise. So what does this mean for your experiences? Use…
  • Three Ways to Personalize the Internet of Things

    Jeff Fuhriman
    1 Sep 2015 | 12:07 am
    If you want to gain loyal customers in the Internet of Things (IoT) market, you have to act now with the kind of personalization and integration that leads to deep user satisfaction. By now, you’ve likely heard that the number of Internet-connected devices is expected to surpass 40 billion by 2020. The brands that will compete and survive are those that know how to maximize the convenience, usefulness and adaptability of their IoT devices and create business value out of IoT data. It all starts with a powerful personalization strategy built on an intimate 360-degree view of your users.
  • It’s Time to Prep Your Holiday Marketing Wish List

    Brandon Hartness
    1 Sep 2015 | 12:00 am
    I know what I’m about to say will ruffle more than a few feathers. I get it—the sun’s shining, you’re spending weekends beachside, you’re on vacation. Summer is the best, but… It’s time to start talking holiday—as in cold, snow, Christmas cookies, and for digital marketers, the ultimate test of industry prowess. For those few weeks in November and December, everything that can be amped up, is, and not surprisingly it’s that all-important time when all eyes are on you. No pressure. So let’s roll up our sleeves and talk shop, since there’s a limited time to implement…
  • Social Marketing in a Post-Millennial World

    Carmen Sutter
    1 Sep 2015 | 12:00 am
    To borrow an old cliché, the one constant in the social marketing world is change. The factors that drive a company’s successes, and failures, are seemingly always in flux, but there is one thing pretty much all successful marketing, social or otherwise, has in common: it cuts through the noise and demands your attention. This was a (relatively) easy task to accomplish in decades past, when roadside signs on a dark highway had very little in the way of competition: Post-Baby Boom, things became a little bit more nuanced. Enlightened by an entire generation of people raised on television,…
 
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    web analytics - Google News

  • The Role of the Modern Day Web Analyst - ClickZ

    1 Sep 2015 | 4:15 pm
    ClickZThe Role of the Modern Day Web AnalystClickZWeb Analytics – Most websites globally use some analytics tools. A typical web analytics tool provides graphical user interfaces (GUI) and allows you to quickly see the data trends of your users. Reports can be downloaded as spreadsheets, text files or ...
  • Democrats to Win in a Landslide in 2016, According to Moody's Election Model - TheStreet.com

    31 Aug 2015 | 8:37 am
    TheStreet.comDemocrats to Win in a Landslide in 2016, According to Moody's Election ModelTheStreet.comNEW YORK (TheStreet) -- Our Moody's Analytics election model now predicts a Democratic electoral landslide in the 2016 presidential vote. A small change in the forecast data in August has swung the outcome from the statistical tie predicted in July, to and more »
  • Ratan Tata backs Infinite Analytics, a predictive analytics company built from MIT - YourStory.com

    31 Aug 2015 | 3:20 am
    YourStory.comRatan Tata backs Infinite Analytics, a predictive analytics company built from MITYourStory.comPersonalities like Sir Tim Berners-Lee, inventor of the World Wide Web and Deb Roy, Chief Media Scientist at Twitter, are advisors and investors in the company. Founded by Akash Bhatia and Purushotam Botla, the company was born in an MIT class of Sir ...Rata Tata invests in predictive analytics firm Infinite AnalyticsFirstpostRatan Tata invests in predictive analytics firm Infinite AnalyticsEconomic TimesRatan Tata Invests In Infinite AnalyticsInc42 MagazinePR Newswire (press…
  • The Secret Ingredient In The Text Analytics ROI Recipe - Forbes

    30 Aug 2015 | 7:39 am
    The Secret Ingredient In The Text Analytics ROI RecipeForbesA lot of that data is unstructured – text, images, audio, video… , so text analytics is a natural step for those are beyond the basics in web analytics. Text analytics isn't easy. Nor are positive returns guaranteed. In fact, the profit story is
  • Five Key Milestones In The Digital Analytics Journey - Forbes

    27 Aug 2015 | 9:28 am
    ForbesFive Key Milestones In The Digital Analytics JourneyForbesWhen you're first starting with web analytics, you may be content to know how many visits and visitors you have to your site, where the visitors are coming from, and which pages are most popular. With very little implementation effort—just inserting
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    Google Analytics Blog

  • Real-Time Data Validation with Google Tag Assistant Recordings

    Adam Singer
    27 Aug 2015 | 9:00 am
    We’ve said it before and we’ll say it again: great analytics can only happen with great data.  That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.  This tool helps you instantly validate your Google Analytics or Google Analytics Premium implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s…
  • Affiliate Attribution: Putting the Pieces Together

    Adam Singer
    21 Aug 2015 | 2:30 pm
    Originally Posted on the Adometry M2R BlogRecently I was reminded of an article from a little while back, titled, “2013: The Year of Affiliate Attribution?” It’s an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. Given that some time has passed, I thought it would be interesting to take a look at progress to date towards realizing a more holistic and accurate view of affiliate performance as part of a comprehensive cross-channel strategy.Most affiliate managers have a similar goal to manage affiliate…
  • Google Analytics User Conference: G’day Australia

    Adam Singer
    19 Aug 2015 | 1:30 pm
    The Australian Google Analytics User Conference is worth clearing your diaries for, with some of the most well-known and respected international industry influencers making their way to Sydney and Melbourne to present at the conference this September.Hosted by Google Certified Partners, Loves Data, you’ll be learning about the latest features, what’s trending and popular, best practices and uncovering ways to get the most out of Google Analytics. Topics covered include: making sure digital analytics is indispensable to your organisation; applying analytics frameworks to your whole…
  • Google Analytics Conference Nordic in Stockholm, Sweden

    Adam Singer
    17 Aug 2015 | 9:40 am
    Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place August 26 in Stockholm, Sweden, and is followed by a workshop on August 27.Started based on an initiative by Outfox, who gathered the other Google Analytics Certified Partners, the conference is now returning for the fifth consecutive year.Our Stockholm conference includes: • Case studies from businesses and other organizations, such as The Swedish Society for Nature Conservation, Viaplay, and Storebrand. In other words, Google Analytics for sales, entertainment,…
  • Domino’s Increases Monthly Revenue by 6% With Google Analytics Premium and Google Tag Manager

    Adam Singer
    4 Aug 2015 | 3:21 am
    Domino’s is one of the world’s leading pizza purveyors, having delivered 76 million pizzas only in the UK and Ireland in 2014. That’s a lot of pizza. In these markets, online sales increased 30% year over year and currently account for almost 70% of all sales; 44% of those online sales were made via mobile devices in 2014 (as opposed to only 31% in 2013).With such a large online presence, Domino’s is always on the cutting edge of technology, enabling customers to order pizzas from virtually any device and platform. To drive success, the team knew they must break down silos, connect…
 
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    Web Analytics World's Articles

  • How we’re Running our Content Audit in Web Analytics World

    Web Analytics World
    25 Aug 2015 | 2:00 am
    At the beginning of 2014 we started our Web Analytics World improvement plan and looked to cultivate new and interesting bloggers, focused more on quality versus quantity and in the background began building our content cleanup plan. Our inspiration springboard for the cleanup was Koozai with their bold move of deleting 900 blog posts and so earlier […] Related posts: Tracking Social Stats made easy with Google Analytics How to do a Content Marketing Analysis using Google Analytics The World of Predictive Analytics
  • Cruising through SharePoint with Content Analytic Reports

    Web Analytics World
    11 Aug 2015 | 2:00 am
    We’ve been cruising along on our SharePoint analytics journey looking at your implementation and optimization of your portal, it’s now time to dive deep into the nitty gritty. That’s right- it’s time to talk about content in SharePoint and why you should care about measuring and optimizing it! A central tenant for developing a useful […] Related posts: Navigating through the SharePoint Ecosystem Your SharePoint Analytics Journey: A Stopover with your Portal Visitors Starting your SharePoint Analytics Journey
  • What Google AdWords Data to Include in your Reports

    Web Analytics World
    4 Aug 2015 | 2:00 am
    In 2014, 72% of marketers using Google AdWords said they planned to increase their pay per click (PPC) budgets. With increasing budgets, marketers have a greater responsibility to show results and prove that the ROI justifies the budget. This “proving” of your work is most commonly done through reporting. Often times, though, marketers have a […] Related posts: 4 Mistakes Made when Setting up Google Analytics Reports Check Yo Data Before You Wreck Yo Data Telling a Story with your Analytics Reports
  • Enterprise Analytics Platforms – 2015 Overview

    Web Analytics World
    31 Jul 2015 | 6:30 am
    Technology software here, analytics tools there. It’s hard to get through a jungle of vendors, especially when youdon’t know in detail which requirements and future scope the Analytics or Business Intelligence road map has in your own company. Luckily there are research companies out there providing an overview; besides the two giants Forrester and Gartner there […] Related posts: Digital Intelligence – Strategic Analytics Predictions for 2015 Mobile Analytics: Breaking Through in 2015 Is Web Analytics Dying?
  • How to Create Universal Data Layer for Google Tag Manager

    Web Analytics World
    21 Jul 2015 | 2:00 am
    Do you see yourself creating and modifying data layers every time you implement a new tracking via Google Tag Manager? If yes then this article is for you. I will show you how to create universal data layers that will save you from adding/editing data layers over and over again for different tracking requirements.  Let us suppose […] Related posts: Google Tag Manager Best Practices 10 Tips to Improve Your Google Analytics Data Quality Check Yo Data Before You Wreck Yo Data
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    Analytics Platform - Piwik

  • A *hot* Piwik Community Meetup 2015!

    Fabian Rodriguez (Piwik PRO)
    9 Aug 2015 | 3:51 pm
    Last weekend I arrived in Germany to attend the Piwik Community Meetup 2015 and now I am in Poland. I joined Piwik PRO back in May as enterprise support project coordinator in North America. I am now writing this from the Piwik PRO main office in Wrocław, where I’ll be working from for the next two weeks. The meetup was HOT in every sense! Berlin temperatures reached 35 degrees (celsius), as I finally meet in person several long-time, dedicated Piwik community contributors. Meetup preparation in Berlin, photo by M. Zawadziński, licensed under CC-BY-SA 4.0 Pictures from the meetup…
  • Join us for the Piwik Community Meetup 2015!

    Piwik Core Team
    25 Jun 2015 | 4:37 am
    We’re excited to announce that our third Piwik Community Meetup will be held in Berlin on Tuesday, the 4th of August, 2015. Don’t miss this great opportunity to connect with other users and meet the core team behind Piwik. It’s free, so REGISTER TODAY! And maybe you would like to share your Piwik use case? We’re also waiting for your presentation ideas. We will cover some of the upcoming features, discuss the future of Piwik, share tricks and hacks to help you get the most out of your Piwik platform, and socialise. If you use Piwik to improve your websites and apps, or are just…
  • WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

    André Bräkling
    29 May 2015 | 12:10 am
    After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin! Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported. According to WordPress.org the plugin is being used by more than 50,000…
  • Looking for a Sales Development Representative (Jobs at Piwik)

    Piwik Core Team
    19 May 2015 | 8:40 pm
    This blog post is a job offer at Piwik PRO for a Sales Development Representative. Please share this job ad if you know anyone who may be interested. Job description As a sales development rep your job will be to work with our sales team to identify and nurture sales opportunities. You will be one of the initial building blocks of our US operation, especially as we begin to scale it, so there will be plenty of opportunities for advancement within the company. Responsibilities Generate new sales opportunities Help to develop and improve sales strategies Set up discussions with senior…
  • Stopping Referrer Spam

    Piwik Core Team
    12 May 2015 | 8:57 pm
    In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data. What is Referrer Spam? Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. A spammer bot makes repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Here is an example of referrer spam in action: Half of those referrers are spams, here are some well know spammers that you may have seen in…
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    LunaMetrics » Blog

  • How to Answer the Toughest PPC Questions

    Stephen Kapusta
    31 Aug 2015 | 8:59 am
    We get some really tough questions from time to time… Can you reduce our cost-per-acquisition by one hundred percent? Can we spend one million dollars next fiscal year and expect to improve our results? We need results by next month, can you accomplish this task? Can you do all of these things simultaneously? These are real questions we hear from prospective clients. They are great questions at heart, but do they really have answers? I mean real, honest answers. In the search department at LunaMetrics, we’re not in the business of making any guarantees. We wish we could but…
  • Free AJAX Event Listener for Google Tag Manager

    Dan Wilkerson
    27 Aug 2015 | 9:24 am
    Our blog posts are frequently borne out of the experiences we have working with clients or on our own website. Often we’ll create a tool and think to ourselves, could others benefit from this? We created this AJAX listener for Google Tag Manager to help monitor completed requests and then fire tags appropriately, and we definitely think others will have a need for it. Give it a shot and let us know how you’re using it! jQuery, one of the most ubiquitous JavaScript libraries in the world, offers several easy to use methods for performing AJAX requests. It also enhances these…
  • How to Import a Container Into Google Tag Manager

    Jim Gianoglio
    26 Aug 2015 | 8:31 am
    Today we’re highlighting one of Google Tag Manager’s less talked about features – importing a container, which we mentioned in last year’s post about Google Tag Manager’s new look. This tool helps us manage multiple containers, make bulk changes, and import specific tags, triggers, and variables created by others. We’ve broken down the process into simple steps below! What Is Container Import? This is a feature in Google Tag Manager that let’s you import a JSON file that contains tags, triggers, and variables into your container. This may be an entire…
  • Essential Guide to Testing AdWords Ad Copy – Part 2

    Nick Eppinger
    24 Aug 2015 | 9:20 am
    In the last post, we went over how to set up your AdWords copy tests and reviewed common variables for testing. If you missed it, get caught up here. Now, we’ll go over how to end your tests and measure your results. When testing ad copy, we emphasize click-through-rate (CTR) over conversion rate. Ad copy is very important in capturing qualified traffic, but the ad’s primary job is to generate the click. Your landing page and site’s job is to get people to convert. Seeing an increase in the number of conversions with certain ad copy is definitely a positive, but realize there…
  • Using YouTube Analytics to Optimize Videos

    Lilliana De Ciantis
    18 Aug 2015 | 6:55 am
    When people think of search engines they always think of the big ones: Google, Bing and Yahoo! But there is one that is oftentimes overlooked. That website is YouTube, which is the second largest search engine on the Internet with over 3 billion searches per month according to Mushroom Networks infographic. YouTube makes it easy to optimize content through various tools they have embedded into their website. Some tools are incredibly helpful, while others are lacking in quality performance. So how does one weed out which tools to use and which to pass? YouTube Analytics If you are unfamiliar…
 
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    Webtrends.com

  • Three Ways to Boost Trust in Your Analytics Data

    Jill Dornan
    27 Aug 2015 | 8:56 am
    We live in a data-first world. It’s your go-to for understanding campaign performance, tracking your customers’ digital journeys, and making decisions about marketing spend. It’s the lifeblood of a data-driven marketer. But chances are your data quality needs improvement – and you’re not alone. Eighty-one percent of companies believe data is essential to their marketing success, but a whopping 84 percent of organizations are experiencing data quality challenges, according to a recent Experian Data Quality study. Oh, but you’re thinking ‘we have people in IT that manage data…
  • Top 10 Attributes of Enterprise Optimization Programs: Optimization Series, Part 1

    Michael Wilson
    20 Aug 2015 | 11:31 am
    The market is awash with optimization solutions – technologies that provide website testing, conversion rate optimization, user experience optimization and more – that are designed to support the basic needs of small to medium businesses. The success of vendors in the lower-end of the market has shaped the way optimization is understood by the broader market and has placed an emphasis on the simplest use cases. However, this has come at the expense of recognizing the unique needs of large and complex companies – those that require enterprise optimization. In the coming weeks, I will…
  • A Journey to the Center of Big Data

    Peter Crossley
    12 Aug 2015 | 8:31 am
    Our Story Webtrends is a 20-year old company and we have done it all when it comes to data. I like to say Webtrends did big data before there was Big Data. With the vast amount of sources from which to ingest data, Webtrends is in a unique position as we deal with all different shapes and sizes of datasets collected on behalf of our clients. We are stewards of data for more than 2,000 clients (generating more than 13 billion transactions per day) and make it available to those clients in many different forms. That’s a lot of data to deal with – and, we have 20-years’ worth of it! So…
  • MozCon 2015: Where Digital Marketing is Heading

    Brendan Regan
    6 Aug 2015 | 10:02 am
    A couple weeks ago, more than 1,000 digital marketers from around the world gathered in Seattle for Moz Software’s annual MozCon conference. MozCon 2015 was billed as “three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.” It was Webtrends second year in attendance, and it did not disappoint! Attendees included SEO practitioners, digital marketers, content strategists, paid search specialists and in-house SEO/SEM staff. While many attendees wrote summaries of the…
  • Analytics and ROI in the Age of SaaS

    Jean-Marc Krikorian
    5 Aug 2015 | 8:20 am
    Last month, Microsoft’s Worldwide Partner Conference (WPC) was held in Orlando, Florida. I’ve attended most of these events over the past 15 years – both as a Microsoft employee and as a Microsoft partner – because it’s a great opportunity to network and learn about Microsoft’s direction for its new fiscal year. Its product and technology direction and associated partner and customer programs are a direct reflection of what businesses expect and demand from technology providers. And much of that is driven by macro and micro economic factors, as well as competitive considerations.
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    E-Nor | Web and Mobile Analytics Consulting and Training » Blog

  • Process Control: Google Analytics and Google Tag Manager in Development and Live Environments

    Eric Fettman
    31 Aug 2015 | 8:31 am
    Analytics and page tagging are part of a broader technology context within the enterprise and should be managed with the same attention as other deployments. Here at E-Nor, we encourage our clients to consider the bigger picture and guide them to mature in their analytics implementation, integration, and reporting processes. Part of that maturity is careful management of Google Analytics and Google Tag Manager in development and live production environments. When first including Google Analytics tags (and Custom HTML tags that support GA, such as for data layer population) in Google Tag…
  • 3 Core Considerations for Google Analytics Social Tracking

    Eric Fettman
    19 Aug 2015 | 6:30 am
    This article assumes a working knowledge of Google Tag Manager tags, triggers, variables, and data layer. To learn more about these subjects, see the GTM course at Google Analytics Academy. If you work in more of a marketing/analytics role, you can read through the post for the key takeaways and then review the implementation procedures with your developers. Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. More specifically, the questions are: What functionality do Google…
  • Google Analytics Account Configuration

    Tracy Rabold
    7 Aug 2015 | 1:12 pm
    Accounts, Properties & Views! A Google Analytics account needs to have at least one Property and each Property needs to have at least one View. A Google Analytics account can be divided into multiple Properties and each Property can be further subdivided into multiple Views, like this: Specific settings exist at each level – Account, Property and View. The need to use these settings will contribute – sometimes significantly – to how an organization configures its Google Analytics account(s). However, beyond that, there are no fixed rules or restrictions about what falls into an…
  • Google Analytics’ Benchmarking Reports

    Tracy Rabold
    31 Jul 2015 | 6:30 am
    The benchmarking reports allow organizations to compare their performance across a number of metrics to their peers. Peers can be defined by some combination of: Industry category — 1,600 categories helpfully broken down from top level to two levels below that Geographic market — 1,250 countries and regions or states if you happen to be interested in the U.S. Sessions per day — 7 buckets Google Analytics helpfully defaults to representative peer groups for Industry Category and Sessions per Day, but you can change these — and Geographic market — to whatever you…
  • Programmatic Advertising: Creating Remarketing Audiences from Google Analytics

    Eric Fettman
    23 Jul 2015 | 9:57 am
    Remarketing (also known as retargeting), has become an integral part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your site – and particularly those who match certain characteristics or who have initiated a conversion process – will be more likely to convert on a return visit than new users will be to convert on a first visit. After visiting ledbury.com, I see banners for Ledbury clothing on cnn.com. Remarketing Basics For most of remarketing, the basics and straightforward: A visitor comes to your site. The…
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    | RSS Feed

  • 10 Incredible Big Data Books You Don’t Want to Miss This Fall (With Excerpts)

    Sameer
    18 Aug 2015 | 11:00 pm
    Reading has been one of my top hobby followed by traveling, writing, public speaking and watching movies. I have learned more by reading books than by attending an actual event. A great perk of being an IBMer is you get full access to books24x7.com so I can quench my thirst with a new books every day. Over the last few ... Read More
  • Ebook: 20 Powerful Big Data Visualizations for 2015

    Sameer
    20 Jul 2015 | 11:03 pm
    There was a time when data visualization was considered a fancy art. Times have changed, and today we are drowning with data of all shapes and form. Gartner predicts a 650% growth in enterprise data in five years of which 80% will be unstructured. Can you imagine dealing with the massive amounts of data to derive insights? Visualizing data is ... Read More
  • 10 Big Data and Data Science Conferences You Don’t Want to Miss in 2H 2015

    Sameer
    6 Jul 2015 | 10:00 pm
    2015 has already been a great year for the data enthusiasts as we have had several events focused on data and analytics. The good news is if you are interested in attending data or analytics conferences, there is a lot more to come. In this post, I would like to cover some major events focused on data and analytics planned ... Read More
  • 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

    Sameer
    23 Jun 2015 | 11:30 pm
    Few weeks ago I did a keynote presentation at Digimarcon West conference. My goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this post I would like to share the video recording of the session along with the power point slides and the entire transcript. Enjoy! Video ... Read More
  • 10 Unique Ways to Apply Data Science to Digital Marketing – Part 1

    Sameer
    3 Jun 2015 | 10:30 pm
    Digital marketing tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my recent posts. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. ... Read More
 
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    The Invesp Blog: Conversion Rate Optimization Blog

  • How to Defeat the Challenges of Conversion Optimization

    Stephen Da Cambra
    31 Aug 2015 | 3:03 pm
    It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which you do with conversion rate optimization. Considering that if any one of those three things is missing, the rest of your digital marketing effort will be in vain, it can be said that each are of the similar import. (Your web presence…
  • The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

    Khalid Saleh
    30 Aug 2015 | 10:15 am
    How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases: 1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces. 2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target. 3 – Ideate. Develop points of view and…
  • 10 Super-common SEO Mistakes Content Marketers Make

    Khalid Saleh
    27 Aug 2015 | 5:22 am
    In this webinar we discussed 10 most common SEO mistakes that content marketers make. Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a  “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths     © 2006-2015 Invesp
  • Three Shrewd Conversion Optimization Tips for PPC Campaigns

    Stephen Da Cambra
    20 Aug 2015 | 3:26 pm
    It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their products and services online. It’s also generally accepted that about one third of those clicks on the first page are made on the pay-per-click (PPC) ads that appear in the top three positions in the left-centre of the page, above the organic results, and…
  • How to create an A/B Test in less than 3 minutes

    Khalid Saleh
    17 Aug 2015 | 10:30 pm
    How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.   What is A/B testing? Why is it important for your online business? How often should you run the A/B test, and on what basis? We have answers to all these questions. Not only that – we have a mind-blowing A/B testing tool that you will absolutely love! We’ve poured years of A/B testing know-how and expertise into Pii, our specialty A/B testing tool. With Pii, you can create an…
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    Zimana Web Analytics Blog

  • Infographic: How Twitter Shapes Your Business via @TwitterSmallBiz

    pdebois
    31 Aug 2015 | 9:39 pm
    Still learning how to best leverage Twitter for your small business? This infographic from Twitter via its Small Business group explains several details on how Twitter can drive exposure to all your online properties. The details are based on a study between Twitter and DB5, a research firm, in which over 1,00o small business were...
  • Purchase the book The Entrepreneur Within Volume 3 via @TEWyou

    pdebois
    28 Aug 2015 | 7:40 pm
        Need an inspiration for winning customers as you build your business? Get the book The Entrepreneur Within, Volume 3, a collection of tips and insights from over 20 entrepreneurs from different walks of life. The sixth chapter features Zimana owner Pierre DeBois, a six year veteran of digital marketing analytics technology.  Read his chapter...
  • Tips for A Better Customer Experience Through Better Site and App Performance

    pdebois
    16 Jul 2015 | 12:30 pm
    Web development professionals have long considered page load speed as a valuable performance metric meant to reflect a positive online experience for a website visitor. Today’s consumers have adopted that consideration –  and so should your business. Faster page load times will help ensure your fast-moving mobile customers are seeing a great offer instead of an annoyingly slow site, particularly...
  • Analytics Tips: How to Eliminate Self Referral URLs in the traffic reports

    pdebois
    15 Jul 2015 | 3:11 pm
    Don’t you hate it when you check your referral reports and see a double listing of your site?  Don’t you hate it when you check your referral reports and see a double listing of your site? Don’t you hate it…. …when you get a joke?  Ok, that opening was certainly for effect of this post....
  • Video: JavaScript Debugging from Chicago JavaScript meetup feat. @mdkhan005

    pdebois
    14 Jul 2015 | 6:13 pm
    Debugging Javascript is a task that developers find themselves doing more frequently these days.  The scope of Javascript usage continues to be widely adopted in various frameworks such as MeteorJS and AngularJS.  Thus developing debugging skills is becoming valuable, even for analytics practitioners.  There have been many analytic practitioners who have also a developer background.  But...
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    Successful Analytics - the new Google Analytics book » Noise or Music? – The Data Insights Blog

  • Improving The Web Using Data – The Accuracy Debate

    Brian Clifton
    20 Aug 2015 | 1:00 am
    This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’s point of view. Part ONE (this page):  Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metrics Part TWO: On-site versus off-site analytics tools – how they work Part THREE: On-site versus off-site analytics tools – what’s accurate? 1. Most of the web is junk, but web analytics can help Imagine using the web to find exactly what you are looking…
  • On-site Versus Off-site Web Analytics – How They Work

    Brian Clifton
    20 Aug 2015 | 12:00 am
    This is a edit of an article I originally wrote for www.journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’s point of view. Part ONE: Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metrics Part TWO (this page): On-site and off-site analytics tools – how they work Part THREE: On-site versus off-site analytics tools – what’s accurate? How off-site web analytics works Off-site web analytics tools measure your potential website audience. They are the…
  • On-site Versus Off-site Analytics – Which is Accurate?

    Brian Clifton
    19 Aug 2015 | 11:00 pm
    This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’s point of view. Part ONE: Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metrics Part TWO: On-site and off-site analytics tools – how they work Part THREE (this page): On-site versus off-site analytics tools – what’s accurate? On-site versus off-site analytics – what’s accurate? As you can see form Part TWO, the differences in…
  • Define: Digital Analytics

    Brian Clifton
    16 Jun 2015 | 6:03 am
    I enjoy doing interviews – listening to other people’s questions gives me a different perspective compared to the questions I ask of myself (and of data) all the time… This question came form Manu Jeevan as part of his interview for the Big Data Made Simple blog. It made me think about something that has been troubling me for some time… What’s your definition of Digital Analytics? When we refer to digital, we mean “connected to the Internet”. And anything that is digital leaves a foot print. Digital Analytics is about following those digital footprints to…
  • How to Remove Referral Spam from Google Analytics

    Brian Clifton
    29 May 2015 | 12:04 pm
    Data spam has always been present within web analytics reports. However over the past year or so it has become a real PITA. By data spam, I am referring to spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say – “Oh what is that? Let’s visit the referral site that is sending us traffic and see who they are“. Of course the purpose is to to drive traffic to their own site for ad impressions, or to push malware down your throat. Just like email spam, its annoying and a time-waster – but unlike email spam it…
 
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    idaconcpts.com

  • Recurring Revenue Is a Key Factor In Continued Business Success

    Damian Davila
    29 Aug 2015 | 2:43 am
    As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time. This entails a business model that enables frequent repeat customers and purchases, as opposed to one that must contend with a lengthy gap between a customer’s…
  • Why Document Translation Matters

    Damian Davila
    29 Aug 2015 | 2:26 am
    There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Here are three reasons why your should hire a professional translation company involved in international business. 1. Loss of Money Can be Prevented When foreign business deals fall apart because documents are not…
  • 3 Tips for Taking Your Small Publishing Business to the Next Level

    Damian Davila
    25 Aug 2015 | 4:51 pm
    As a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. However, it’s very rewarding to see all your hard work and effort start to come to fruition. If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. Focus on Customer Loyalty Many small business owners give all their attention to attracting new customers. After all, new customers mean new business, and that equals higher profits. Of course, attracting new business is always important,…
  • How to Use Twitter as a Professional Networking Tool

    Damian Davila
    21 Aug 2015 | 3:34 pm
    Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time. Here are five best practices on how to use Twitter as a professional networking tool. 1. Mention Others When you mention someone in a Twitter post, that person…
  • Hard Money Loans Infographic: The Facts and Figures

    Damian Davila
    17 Aug 2015 | 11:14 pm
    Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. While some individuals may not be willing to use their property as collateral for a loan, other individuals may welcome the idea of being able to skip an extensive background check to have access to financing. A major difference between traditional bank loans and hard money loans is that in the latter, lenders focus their attention in assessing the value of  a…
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    Cision

  • CisionScoop | People Adds Aaron Couch in L.A.

    Cision Staff
    1 Sep 2015 | 9:54 am
    Aaron Couch has joined the Los Angeles bureau of People magazine as a staff editor. He previously served in the same role at the Hollywood Reporter for three years. Follow all the news events affecting daily life with People via Instagram, Facebook and Twitter. Want more updates like this one? Subscribe to our daily or weekly emails now!
  • College Media Matters’ Dan Reimold Passes Away

    Cision Staff
    1 Sep 2015 | 9:50 am
    Cision Blog regrets to inform its readers that Professor Dan Reimold has passed away. Reimold was an assistant professor of journalism at St. Joseph’s University in Philadelphia where he was additionally was faculty adviser for the student newspaper, The Hawk. He was a recognized influencer in college media and penned the popular blog College Media Matters. Prior to his appointment at St. Joseph’s University, he served as an assistant professor of journalism at the University of Tampa and a visiting assistant professor of journalism at Singapore’s Nanyang Technological University.
  • Lana Zak Changes Roles at ABC News

    Cision Staff
    1 Sep 2015 | 9:41 am
    ABC News has named Lana Zak a multi-platform reporter, covering stories across all the network’s television, radio, digital and social platforms. She will be based in Washington. Zak most recently served as a coordinating producer for ABC News’ Specialized Units and began her career at the network as an anchor producer for Diane Sawyer on Good Morning America. Subscribe to ABC News’ YouTube channel for clips from across the network’s news programs.  .@LanaZak becomes a Multi-Platform Reporter for ABC News http://t.co/42LVGFVDjG pic.twitter.com/krrhFjaAGO —…
  • Roles Shuffle at Reuters

    Cision Staff
    1 Sep 2015 | 9:30 am
    Founding data editor Maurice “Mo” Tamman has returned to a data reporting role for Reuters, covering investigations with an international emphasis, while Janet Roberts has been named data editor. Tamman founded the computer-assisted reporting team in 2011, and was previously a news editor for The Wall Street Journal’s computer-assisted reporting team. Prior to joining in Reuters, Roberts was a projects editor for The New York Times. She also served as database editor for the St. Paul (MN) Pioneer Press and a computer-assisted reporting editor for The Star-News in…
  • The View Parts Ways with Bill Wolff

    Cision Staff
    1 Sep 2015 | 9:23 am
    Executive producer Bill Wolff will exit The View in the coming weeks, shortly after the new season kicks off with a mostly-new cast on Sept. 8. Wolff joined the daytime talk show last summer from MSNBC, where he was executive producer for The Rachel Maddow Show and additionally served as vice president of primetime programming. ‘Like’ The View on Facebook for updates from the show’s cast and crew. Want insights into the latest PR industry trends and best practices? Check out our free white papers, webinars and more!
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    Brooks Bell » Blog

  • Careers in Testing & Optimization: September 1, 2015

    Kelly Reiser
    1 Sep 2015 | 8:30 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Multivariate Testing Analyst Eddie Bauer Bellevue, WA Marketing Manager Stein Mart Jacksonville, FL Data Scientist – Manager of Experimentation JP Morgan Chase New York, NY Director, Web Analytics & Strategy Live Nation,…
  • 5 Must-Read Optimization Posts for the Week of August 17

    David DeFranza
    28 Aug 2015 | 7:39 am
    Your carefully crafted, nuanced value proposition communicates the complex and detailed benefits of your brand in a conceptual way, but does it communicate to your customers’ reptilian brains? What even is the reptilian brain? It’s the oldest part of the brain, the one responsible for instinct—and it offers opportunities for marketers. Read the rest: 7 ways to engage your customers’ reptilian brains. Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week: ClickZ: What is real-time analytics good for?
  • When is a Complicated, Difficult-to-Execute Test Idea Worth the Effort?

    David DeFranza
    27 Aug 2015 | 2:09 pm
    Sometimes, during a brainstorming session, an incredible test idea emerges and the developer or analyst in the room sighs deeply. It’s not that he or she feels the idea isn’t great—rather, the thought of having to develop a complex variation at the edge of feasibility or analyze a complicated combination of variations has them thinking about available hours and resources. Then, there’s the project manager who remembers the last complex test that was developed, launched, and returned a flat result. Indeed, the level of effort required is an important consideration when prioritizing…
  • Careers in Testing & Optimization: August 25, 2015

    Kelly Reiser
    25 Aug 2015 | 7:00 am
    As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: Manager – Channel Optimization United Airlines Chicago, IL Director of Web Analytics – Guest Strategy Mktg MGM Resorts Las Vegas, NV Director, Digital Analytics and Governance Equifax Atlanta, GA Web Analyst Blinds.com…
  • Clickipedia: Code Freeze

    Kelly Reiser
    24 Aug 2015 | 8:37 am
    What it is: A period of time in the development process during which established rules restrict making changes to source code on a website. In most cases, no changes whatsoever are permitted to the source code on a site during this period. What its not: A code release, which describes the distribution of a new software product or version. A code freeze, on the other hand, is a period in which substantive changes or updates to the code are prohibited. Why it matters: For larger sites, a freeze is typically implemented to avoid accidental conflicts, collisions, or bugs, especially during…
 
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    OnlineMetrics

  • 10 Easy Tactics to Improve Your Next Data Analysis Project

    Paul Koks
    18 Aug 2015 | 12:00 am
    Data analysis is hard. Make your life a bit easier by following a structured approach. Two weeks ago an email triggered me to write this article. Market Motive reminded me of their courses which I took a few years ago (highly recommended!). You might have heard it many times before, but the market for web analysts and data scientists is booming! In the last 10 years I have consulted on over 100 websites. Projects ranging from one hour consults for start ups to large projects and websites that generate over 10 million pageviews each month. Every project has its own, unique challenges.
  • The Ins and Outs of Google Analytics Filters for Analysts and Marketeers

    Paul Koks
    4 Aug 2015 | 12:00 am
    Do you want to give your Google Analytics filters knowledge a real boost? I know what you think, filters are a pain. Well, not anymore after your have read this guide! As you probably know, filters are extremely important. They give you the flexibility to modify the data that is being collected in each of your views (profiles).On default, Google Analytics collects data from all of your visitors. But what if you only want to store a subset of the data in a view? That’s when Google Analytics view filters are the solution. Filters and views are the building blocks of your Google…
  • Ultimate Guide to Setting Up Your Google Analytics Account

    Paul Koks
    21 Jul 2015 | 12:00 am
    Do you know everything about how to effectively set up your Google Analytics account? If you do, great and fantastic to hear! You are an Analytics Ninja right? :-) If you don’t, this is a great chance to dive a bit deeper into the world of Google Analytics. And to get really up to speed with all the possibilities that are out there. In this very detailed post I share the 31 steps you need to take into account to correctly set up and configure your Google Analytics account. So that you collect the most relevant, accurate data and insights for your business. It contains both…
  • Six Challenges of Qualitative Data Analysis

    Paul Koks
    14 Jul 2015 | 12:00 am
    In an ideal world there is both valuable quantitative as well as qualitative data available to you. You can’t say that one data source is better than the other. They complement each other and provide you with a more accurate picture of what’s going on and why. Both data sources are very helpful in the field of conversion optimization. Well thought out hypothesis – based on quantitative and qualitative data – are important to define the best A/B test experiments. However, it is very important to understand the limitations of qualitative data analysis. In this…
  • 10 Tips for Your Next A/B Test Report

    Paul Koks
    7 Jul 2015 | 12:00 am
    Communicating your results is a crucial part of A/B testing. It’s a no-brainer that you need to have excellent written and verbal communication skills. And you might wonder, what information should I include in my A/B test report? Do you already have a report framework in place? Great, I expect you to learn a few things here on how to further improve it. You don’t have a framework yet? No problem, you’ll walk away with practical tips on how to build your next A/B test report. In my experience there are 10 elements you should consider to include in your report. Always keep…
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    Digital Analytics Blog - AT Internet

  • Let’s talk about… ROI

    Jean Marie Camiade
    26 Aug 2015 | 12:02 am
    Let’s talk about… ROI! The Return On Investment (ROI) calculation is key to assessing the performance of a campaign. It is easy to calculate – you just must respect some basic rules. I purchased a campaign which cost me €4,000 I look at my interface: I have sold 100 items at €200 per item (turnover = ...
  • TV ads: how to measure their impact on the second screen in real time

    Sylvie Gueras
    19 Aug 2015 | 12:04 am
    Blog post originally published on February, 24th 2014. Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”. In the latest “TV and media” report by the Ericsson ConsumerLab, out of 15,000 people surveyed, 75% use mobile devices ...
  • Keep calm: ‘not-provided’ soon at 100%

    AT Blog
    13 Aug 2015 | 12:00 am
    Blog post originally published on September, 27th 2013. The time has come! Google’s ‘not provided’ is set to reach 100%… Google cites data security reasons, but no-one is naive enough not to see the American giant’s wish of imposing its fee-paying advertising model. We have already published several different articles on the subject. Over the ...
  • Let’s talk about… Cohorts

    Jean Marie Camiade
    6 Aug 2015 | 1:30 am
    In this new series, Did You Know?, I invite you to decipher commonly used words in digital analytics vocabulary. No overly long definitions, no complex demonstrations, but just real, concrete explanations to teach concept and application. The first term? Cohort. A cohort is a visitor segmentation on a specific event at a specific time. The ...
  • [Infographic] Readers of online press increasingly opt for their smartphones

    Aurélie Bonneville
    28 Jul 2015 | 1:03 am
    Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between June 1, 2014 and June 30, 2015, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope. ...
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    analytics for fun

  • Playing with R, Shiny Dashboard and Google Analytics Data

    Marco Pasin
    17 Aug 2015 | 8:55 am
    In this post, I want to share some examples of data visualization I was playing with recently. Like in many other occasions, my field of application is digital analytics data. Precisely, data from Google Analytics.You might remember a previous post where I built a tentative dashboard using R, Shiny and Google Charts. The final result was not too bad, however the layout was somewhat too rigid since I was using the command "merge" to merge the charts and create the final dashboard.So, I thought to spend some time improving my previous dashboard and include a couple of new visualizations, which…
  • Query Multiple Google Analytics View IDs with R

    Marco Pasin
    18 May 2015 | 4:48 pm
    Extracting Google Analytics data from one website is pretty easy, and there are several options to do it quickly. But what if you need to extract data from multiple websites or, to be more precise, from multiple Views? And perhaps you also need to summarize it within a single data frame?Not long ago I was working on a reporting project, where the client owned over 60 distinct websites. All of them tracked using Google Analytics.Given the high number of sites managed and the nature of their business, it did not make sense for them to report & analyse data for each single website. It was…
  • R Stats + Digital Analytics: 8 Blogs you should Follow

    Marco Pasin
    29 Mar 2015 | 7:08 pm
    Are you interested in using R for your digital analytics projects? Do you need to perform prediction modelling and visualizations on your digital data and Excel can´t just do the job as you wanted?Or, you simply have no idea how R could help you in your digital analytics problems and you would like to see some real working examples first?Well, there are 2 good news for you.The first one is that you are not alone. There is a quite vibrant community out there, sharing more and more examples on how to get real value from using R in digital analytics. They often post/tweet around the #rstats…
  • Google Analytics Dashboards with R & Shiny

    Marco Pasin
    27 Jan 2015 | 4:30 pm
    One of the key activities of any web or digital analyst is to design and create dashboards. The main objective of a web analytics dashboard is to display the current status of your key web metrics and arrange them on a single view, so that information can be monitored at a glance. Great dashboards should allow you/your boss or client to take action quickly and spot trends in data.There are plenty of tools for creating dashboard out there. You can decide to create your dashboard directly in Google Analytics, using a spreadsheets (e.g. Excel or Google Sheets) or you might decide to go for an ad…
  • Drawbacks of Using Time Metrics to Measure Blogs

    Marco Pasin
    23 Nov 2014 | 3:41 pm
    When it comes to blogging, we all know that CONTENT is king. We also understand that SOCIAL interactions and readers ENGAGEMENT play a primary role for making the blog successful.So far, so good.But then it's time to analyse data and make decisions...and that's where we often fail.We usually take a web analytics tool like Google Analytics, install basic tracking code on pages, and analyze the blog like any other website. We look at most common metrics and take them as standard references to evaluate future performance. But we forget about the unique features that differentiate blogs from…
 
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    Web Scraping Service | Web Data Extraction » Blog

  • Scrape Twitter Followers

    nicerobot
    5 Aug 2015 | 7:01 am
    Today we released a simple robot which scrapes follower information from any Twitter user. This will be useful for anyone who is doing competitor analysis or doing research on who follows particular topics. Robot is placed in Demo space on Web Robots portal for anyone to use. Easy Twitter Scraping How to use it: Sign in to our portal here. Download our scraping extension from here. Find robot named twitter_followers in the dropdown. Modify start URL to your target’s follower list. For example: https://twitter.com/werobots/followers Click Run. Let robot finish it’s job and…
  • PostgreSQL 9.4 JSON Queries

    nicerobot
    17 Feb 2015 | 1:24 am
    Intro Querying JSON with SQL is extremely powerful and convenient.  Some great things about: Use SQL to query unstructured data Join relational and JSON tables Convert between JSON and relational schema But query writing can be difficult and non obvious at first.  Official documentation doesn’t have many samples. Many useful queries need other great but not widely known features of PosgresSQL like LATERAL joins and recursive queries. This tutorial has some real world examples. Get some data Lets use GitHub Archive as source for large JSON with complex structure: wget…
  • How We Validate Data

    nicerobot
    18 Dec 2014 | 4:29 am
    Data is only valuable if it can be trusted. At weRobots we spend as much effort on validating data as on collecting it. It is a multi stage process. Scraping Initial checks happen in scraper robots. Robot crawls target website and looks for data. Captured data is sent to our staging database. Many abnormal situations can arise at this stage: Site may be down. Robot will log warnings and will retry pages that do not respond. Usually outage is temporary and robot resumes without intervention Site layout changes. If robot cannot find navigation links or data it will stop and report error so that…
  • Insights from Google event “Always Ahead”

    nicerobot
    28 Nov 2014 | 2:35 am
    Yesterday weRobots attended an event sponsored by Google and Enterprise Lithuania. We went there with an expectation of a small event (maybe a workshop) for geeks, but it actually was huge with big crowd, full main hall at LITEXPO conference center and three breakout sessions in the afternoon. The organisers were nice enough to let both weRobots co-founders to enter with only one ticket, plus we were selected for the “red room” break out sessions which was designated for the most advanced crowd.   The most interesting part of the conference was a strong presentation by…
  • Random Proxy Switcher

    nicerobot
    16 Oct 2014 | 7:32 am
    We decided to release a side product of our internal systems. It is a free Chrome extension which allows users to browse the web while randomly changing proxy every minute. Of course the catch is that we do not give out proxy servers themselves, but there are plenty services that provide them. Or anyone can launch their own for free by following this tutorial.
  • add this feed to my.Alltop

    SessionCam

  • Top 7 Website Conversion Issues You Must Avoid

    Max Green
    24 Aug 2015 | 4:18 am
    Conversion Rate Optimisation (CRO) is a red-hot topic. Marketing teams, CEOs and UX designers alike want to know why their website visitors aren’t converting into customers. But why does Conversion Rate Optimisation matter so much? As you probably already know, CRO drives more sales from your current website traffic. Converting existing visitors is much more cost-effective than paying to attract new ones. However, converting the visitors you already have is no easy feat. Your website traffic is up, you know people are visiting. However, your sales aren’t rocketing. Instead, they’re…
  • Glossary of Conversion Rate Optimization terms

    Max Green
    12 Aug 2015 | 8:47 am
    Marketers have long had a tendency to invent new terms and then expect everybody else to know what they mean. Over the years we’ve moved from SEO through to Inbound Marketing via Multi-Channel Attribution and Real-Time Bidding (to name but a few). We’re all a bit guilty of this, so I thought I’d try and explain some of the more common CRO terms without too much jargon. As this is such a huge subject, I’ve also taken the opportunity to link to various other resources on the web that have already done a great job of explaining some of these concepts. Conversion Rate Optimization (or…
  • Remote Research Event Take-Outs

    Max Green
    4 Aug 2015 | 4:03 am
    We had the pleasure of speaking at a Meet-Up in July, all around the subject of Remote Research, organised by The Research Thing. Most companies already know the value of user research, but it becomes even more useful when this can be done remotely, reaching customers directly in the real world actually at the moment of interaction. Although we can’t hope to compete with the Sketchnotes produced by Dr Makayla Lewis, here’s our take-outs from the event. 1. Remote research can be more efficient than setting up a new usability lab. Peter Szabo, from WhatUsersDo, used case studies from 5…
  • 5 Postcode Field Best Practices to improve the Check-out Process

    Max Green
    27 Jul 2015 | 4:15 am
    Postcode/ZIP fields can be a key point of customer struggle in your checkout process, with many customers dropping out of the conversion funnel entirely when it all gets a little bit difficult. However, follow these 5 best practice tips and you’ll have your users flying through your checkout form so quickly they’ll have that widget/pair of shoes/cat collar on its way before they even knew they needed them. 1. Postcode Look-up It may seem obvious, but you really do need one. Let’s face it, we’re all pretty lazy. A simple postcode field and look-up button indicates to the user that they…
  • How our Heatmaps are Generated

    Max Green
    20 Jul 2015 | 3:39 am
    Since we introduced our heatmaps several years ago, we’ve had quite a few technical queries about how these are actually generated, and how we ensure accuracy. This, the first in a series of technical blogs from our clever engineers, is an attempt to answer some of those queries, and to highlight some of the challenges we encountered on the way! Sessioncam Heatmaps SessionCam provides 4 different heat-map types; Click, Mouse Movement, Scroll Reach and Attention. For the purpose of this article, let’s take a look at how we generate our click heatmaps, which show exactly where users click…
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