Web Analytics

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  • Understanding Cross Device Measurement and the User-ID

    Analytics Talk
    Justin Cutroni
    10 Apr 2014 | 7:12 am
    One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration of cross device data with a discussion about how it works. How Cross Device Measurement Works You’ll recall that most analytics tools set an anonymous identifier to measure users. On…
  • Analytics for Personalization

    SemAngel
    SEMangel
    15 Apr 2014 | 4:01 pm
    Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing to Next-Best-Offer to people-matching, I cataloged thirteen different ways to make an experience more relevant. Most of those strategies need some form of analytics to make them work. Here’s a look at the techniques (including a few non-analytic ones) for driving those strategies. Saved Values When you first learn how to program, you usually start by…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Occam's Razor by Avinash Kaushik
    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • Point of Sale: Retail & Travel Weekly

    Digital Marketing Blog by Adobe
    Derek Tangren
    18 Apr 2014 | 5:00 am
    This week’s articles include details on the same-day grocery race, recent trends in digital marketing, the importance of multichannel attribution, and how Google plans to test the effectiveness of online marketing on in-store purchases. “The Same-Day War: Amazon, Google and Walmart Race to Bring Your Groceries” [Forbes]: While general retail is moving more and more online, the grocery industry continues to lag behind. Several companies are vying to change that. “Retail: Digital Marketing Trends and Challenges” [MarketingProfs]: Twenty percent of retail marketers report that digital…
  • Understanding multi-device user behavior in a single view

    Google Analytics Blog
    Adam Singer
    17 Apr 2014 | 10:27 am
    In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the same reporting view.Here’s a bit more detail on this change:Analyze app and web data in the same reporting viewNow you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use of where the data comes from. If…
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    SemAngel

  • Analytics for Personalization

    SEMangel
    15 Apr 2014 | 4:01 pm
    Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing to Next-Best-Offer to people-matching, I cataloged thirteen different ways to make an experience more relevant. Most of those strategies need some form of analytics to make them work. Here’s a look at the techniques (including a few non-analytic ones) for driving those strategies. Saved Values When you first learn how to program, you usually start by…
  • X Change - Yes...We are On!

    SEMangel
    12 Apr 2014 | 11:05 pm
    When I was at the Adobe’s Summit Conference the hot analytics topic, at least as far as people I was talking to, seemed to be – what’s up with X Change? And since then I've been getting a steady stream of emails asking me if we are on. The answer is yes. Yes we are doing X Change. And yes, it is behind schedule. Last year the EY acquisition happened after X Change was completely in place. This year, we’re working our way through the internal processes and it is taking more time. That being said, we are 100% most definitely on. Everything is approved; we just need to get the venue…
  • Strategies for Personalization - Delivering an Extra, Unexpected Treat

    SEMangel
    30 Mar 2014 | 10:44 am
    Personalization is the new frontier for digital analytics. It’s the single most powerful, analytically driven tool in the marketing (and customer service) arsenal. Digital is fundamentally a direct response medium. The companies that succeed big in digital have almost all found ways to create unique and highly personalized experiences. But while market leaders have successfully deployed deep personalization, most of the rest of the market hasn’t even scratched the surface of the opportunity. Challenges in technology, understanding, and methodology have limited and often crippled attempts…
  • Personalization, Customer Profiles, and Digital Segmentation

    SEMangel
    23 Mar 2014 | 7:32 pm
    In one of my favorite presentations from the past year (Unlocking Excellence – Analytics as the Key to Digital), I walk through some of the most important lessons I've learned when it comes to doing digital analytics well. One of those lessons, headlined “Don’t Look at Data – Use It," argues for the central importance of personalization when it comes to digital. It's central because the most important thing to understand about digital is this: digital isn’t a mass medium. Effectiveness in digital, regardless of your business model, is about delivering a maximally…
  • Creating Virtuous Cycles in Digital Analytics

    SEMangel
    16 Mar 2014 | 11:04 am
    Consistent analytics. Cadence. Testing. Communication. I described these as the essential elements in building virtuous cycles in analytics. Virtuous cycles are all about feedback loops – and feedback loops need consistent application. You have to be able to analyze, test, and re-analyze continuously or else the operational teams that drive the actual changes can’t be kept consistently engaged and busy. For most organizations, the answer to this demand for continuous testing has been to disassociate analytics and testing. By creating open testing intake processes and encouraging…
 
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    Analytics Talk

  • Understanding Cross Device Measurement and the User-ID

    Justin Cutroni
    10 Apr 2014 | 7:12 am
    One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. Let’s begin our exploration of cross device data with a discussion about how it works. How Cross Device Measurement Works You’ll recall that most analytics tools set an anonymous identifier to measure users. On…
  • Universal Analytics: Now out of beta!

    Justin Cutroni
    2 Apr 2014 | 10:00 am
    We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were missing things like Remarketing and Audience data. But no more :) I’m excited to say that as of today, April 2, 2014, Universal Analytics is out of beta! Let’s run through everything you need to know about the announcement. 100% Feature Compatibility…
  • Advanced Content Tracking with Universal Analytics

    Justin Cutroni
    12 Feb 2014 | 8:45 am
    A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects data as users scroll down a page. It uses events to track when a post loads, when the user scrolls more than 150 pixels, when the user reaches the bottom of the content and when the user reaches the bottom of the page. This technique uses Google…
  • Hits, Sessions & Users: Understanding Digital Analytics Data

    Justin Cutroni
    5 Feb 2014 | 6:35 am
    We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of users, sessions and hits. It doesn’t matter where the data comes from, it could be a website or a mobile app or a kiosk. This model works for web, apps or anything else. Digital analytics data is organized into a hierarchy of hits, sessions and users.
  • How to Use Google Analytics Content Grouping: 4 Business Examples

    Justin Cutroni
    24 Jan 2014 | 1:55 pm
    Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom reports. In this post I’ll talk about how to actually use the data and walk through some examples for various business types. If you have not set up content groupings, please check out my post on how to set up Google Analytics content groupings. Standard GA…
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    Occam's Razor by Avinash Kaushik

  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
  • Digital Marketing And Analytics: Two Ladders For Magnificent Success

    Avinash Kaushik
    9 Dec 2013 | 2:26 am
    The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Business results suffer. There is something in humans that makes us want to do the hard things, to shoot for the most complex right away, to want to be…
 
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    Digital Marketing Blog by Adobe

  • Point of Sale: Retail & Travel Weekly

    Derek Tangren
    18 Apr 2014 | 5:00 am
    This week’s articles include details on the same-day grocery race, recent trends in digital marketing, the importance of multichannel attribution, and how Google plans to test the effectiveness of online marketing on in-store purchases. “The Same-Day War: Amazon, Google and Walmart Race to Bring Your Groceries” [Forbes]: While general retail is moving more and more online, the grocery industry continues to lag behind. Several companies are vying to change that. “Retail: Digital Marketing Trends and Challenges” [MarketingProfs]: Twenty percent of retail marketers report that digital…
  • It’s Time to Reinvent the Digital Marketer

    Matt Langie
    18 Apr 2014 | 4:30 am
    On my way home from Adobe’s successful Digital Marketing Summit this year, I thought about the tremendous number of takeaways from the 130+ sessions we hosted. We discussed ways to conceptualize, strategize, optimize, and analyze. The overarching principle shared was the concept of marketing reinvention. During the event, we shared with attendees the results of our Digital Roadblock report , an online survey of more than 1,000 US marketers. In this post, we’ll discuss those results, with an eye toward a deep dive into the questions, responses, and takeaways from the report in future…
  • Analytics and Data Layers: A Look Under the Hood

    Jeff Chasin
    17 Apr 2014 | 5:00 am
    First, let’s bust two common myths: You do not have to build a structured data layer to use a tag management system like Adobe’s Dynamic Tag Management. You may benefit from a structured data layer whether or not you use a tag management system. Confused? Heard something different? Let’s look under the hood and find out. Webpage tags are used with many systems and platforms in digital marketing, analytics, and application development. The use of these tags for marketing is growing and accelerating so quickly that it’s hard for large companies to effectively and efficiently manage…
  • “Winning in Retail: How Can You Do It All?” Presentation Recap

    Maria Corcoran
    17 Apr 2014 | 4:30 am
    The Adobe Summit recently took place from March 24–28 in Salt Lake City, Utah, and I was happy to serve on the panel for a track called “Winning in Retail: How Can You Do It All?” In this presentation, key Adobe leaders and retail execs discussed how understanding your retail customers and their goals, along with understanding your own company’s goals, can help your retail brand stay ahead in the constantly evolving retail market. In this presentation, my colleagues and I disclosed some of our personal secrets regarding bidding on specific search terms among hundreds of thousands of…
  • Seeking Insights about App Stores and iBeacons? The Guesswork Is Over

    Ray Pun
    17 Apr 2014 | 4:00 am
    Last fall we met Adobe’s new team player, the app-centric interface. Today, its big sister has arrived, Mobile Services 2.0, which continues to advance in mobile marketing maturity by solving even bigger problems for mobile teams. Can You Justify Your Mobile Marketing Budget? How effective are your marketing campaigns? Among the millions of apps, how do you get discovered? Marketers often see app stores as the proverbial “black hole”. You publish your organization’s app into a marketplace and it may get lost forever. “I hope someone downloads it,” you might think as you cross your…
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    Google Analytics Blog

  • Understanding multi-device user behavior in a single view

    Adam Singer
    17 Apr 2014 | 10:27 am
    In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the same reporting view.Here’s a bit more detail on this change:Analyze app and web data in the same reporting viewNow you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use of where the data comes from. If…
  • Improving Your Data Quality: Google Analytics Diagnostics

    Adam Singer
    14 Apr 2014 | 11:48 am
    Google Analytics is a powerful product with a wealth of features. Analytics data can fuel powerful actions like improving websites, streamlining mobile apps, and optimizing marketing investment. To realize this power, you must configure Analytics well and ensure high quality data. For these reasons, we’re starting a beta test with some of our users on Analytics Diagnostics that are aimed at finding data-quality issues, making you aware of them, and helping you fix them.Analytics Diagnostics frequently scans for problems. It inspects your site tagging, account configuration, and reporting…
  • New user and sequence based segments in the Core Reporting API

    Aditi Rajaram
    11 Apr 2014 | 10:30 am
    Segmentation is one of the most powerful analysis techniques in Google Analytics. It’s core to understanding your users, and allows you to make better marketing decisions. Using segmentation, you can uncover new insights such as:How loyalty impacts content consumptionHow search terms vary by regionHow conversion rates differ across demographicsLast year, we announced a new version of segments that included a number of new features.Today, we’ve added this powerful functionality to the Google Analytics Core Reporting API. Here's an overview of the new capabilities we added:User…
  • Smarter remarketing with Google Analytics

    Adam Singer
    9 Apr 2014 | 11:44 am
    Sometimes, less is more.While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google Analytics, others have told us that the sheer number of possibilities can be overwhelming.So to simplify the product while still ensuring great results for our users, we’re proud to announce a new type of remarketing list: one that’s managed automatically.Introducing: Smart Lists with Google Analytics.Now when creating a new remarketing list, you’ll have the option to have Analytics manage your list for you.Smart List option in the Remarketing InterfaceHow does…
  • Analytics & AdWords Bulk Account Linking

    Adam Singer
    7 Apr 2014 | 1:10 pm
    To maximize marketing investment and return, advertisers need insights into the effectiveness of their ads. However, gaining such insights is often overly cumbersome. This is why we’re pleased to announce that in the coming weeks, the Google Analytics and AdWords account linking process is becoming even more streamlined, making it easier for advertisers to quickly gain rich insights. The new linking process allows you to link multiple AdWords accounts all at once. This enables more tightly controlled linking access for each Google Analytics property. Enable Bulk AdWords Account…
 
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    Web Analytics World: Online Marketing & Analytics

  • Rethinking Navigation for Better SEO

    April Wilson
    15 Apr 2014 | 2:04 am
    Rethinking Navigation for Better SEO In the new world of SEO (Search Engine Optimization), it’s becoming more about what you say than all of the technical ways that you say it. The new post-Panda and post-Penguin Google rankings, for example, are focused on finding subject matter experts on certain topics who are asked to write […] Related posts: Strong SEO Keywords are Key
  • Web Analytics Managers turning into Creative Directors

    Ralf Haberich
    8 Apr 2014 | 2:00 am
    Web Analytics is a data-driven and figure-oriented discipline, yes. Web Analytics is a job profile requiring statistical exactness and data combination aspects, agreed. But what a Web Analytics Manager can also be is one of the most creative persons in the company. Recently the Harvard Business Review announced the Data Analyst to be the sexiest job […] Related posts: Everyone is an Analyst Hiring for Digital Analytics Check Yo Data Before You Wreck Yo Data
  • How to link your blog articles to your G+ profile

    Angela Wilkinson
    1 Apr 2014 | 2:03 am
    We reckon that most of the Web Analytics World audience were early adopters with Google Authorship, however we recently received a request to show how to set it up and felt it was a good time to update our video guide. Our five minute video walks you through both set up routes: For when your […] Related posts: Introduction to Google Authorship Five blog promotion shortcuts that won’t work Attire for Hire – Who really judges Profile Pictures?
  • Strong SEO Keywords are Key

    April Wilson
    25 Mar 2014 | 3:00 am
    The world of SEO or Search Engine Optimization is all about helping the search engines find websites with expertise on what the user is searching for. The old world of search engine indexing focused on a series of computer codes that lived “behind the scenes” on your website and had names like meta tags, meta […] Related posts: How to report Organic Keywords Performance in the world of ‘Not Provided’
  • Everyone is an Analyst

    Karen Bellin
    18 Mar 2014 | 3:00 am
    When I go back home to New York, I no longer have to tell family and friends that “I do web design.” A white lie told over the years to avoid explaining my job in analytics. What’s changed? The conversations over meals: Bagels with a schmear of Adwords. A relative asks me how to spend […] Related posts: Digital Marketing Data Gift Guide for 2013 Start yelling at your CEO Why use Web Analytics in Real Time?
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    Analytics Platform - Piwik

  • What is the future of Piwik?

    Matthieu Aubry
    15 Apr 2014 | 9:14 pm
    In this post we will explain the key values that drive the Piwik project, and expand upon our goals and roadmap for both the short and long term future. What are Piwik’s goals? Piwik will: Enable you to make Data driven decisions Let you focus on what matters most to you Gather in one place all your important metrics (Key Performance Indicators) Be the best open alternative to Google Universal Analytics Support Developers and provide opportunities for them to innovate on Piwik platform The Piwik Roadmap To achieve our goals, the Piwik team along with Piwik PRO have prepared the Piwik…
  • Official Debian Package for Piwik now available

    Matthieu Aubry
    14 Apr 2014 | 9:15 pm
    We are excited to announce the release of Piwik package for Debian based linux distributions! There are several ways to use Piwik: - Download and upload to your server - or use 1-click Piwik installers - or use Microsoft web app gallery - or buy Piwik Cloud - or as of today, you may get Piwik using our Debian package What are the benefits of using Debian package over direct download? For some system administrators, using Debian package is an easier alternative than directly downloading the code. It allows sysadmins to deploy Piwik within seconds using “apt-get install piwik -V”.
  • Analytics for ePortfolios, Mahara hui conference

    Matthieu Aubry
    20 Mar 2014 | 2:41 am
    I was privileged to present at the Mahara Hui conference in Wellington, New Zealand. Here are the slides of my presentation “Analytics for ePortfolios”: Summary: by using an analytics tool that integrates well with Mahara, such as Piwik, Mahara users can benefit from a multitude of insightful analytics reports. Learn more Mahara is a web application to build your electronic portfolio. You can create journals, upload files, embed social media resources from the web and collaborate with other users in groups. Mahara is a popular open source project built by a passionate community,…
  • Piwik 2.1 — Massive Performance and Reliability Improvements

    Benaka M.
    3 Mar 2014 | 3:32 pm
    We are very excited to announce the immediate availability of Piwik v2.1.0! Download Link How to update Piwik? List of all tickets closed: Changelog Piwik 2.1 is the first release after our 2.0 release and it reflects the new direction Piwik is moving in: better performance, more reliability and a better overall open platform! We also released more plugins on the marketplace as well as helped developers build exciting new plugins for Piwik. This 2.1.0 release contains several performance and reliability improvements to the archiving process and to the new device detection process introduced…
  • Piwik 2.1 – Changes for Plugin developers

    Piwik Core Team
    23 Feb 2014 | 5:58 pm
    This blog post is aimed at developers of Piwik Plugins. If you are simply using Piwik and not developing plugins for Piwik, you do not need to read this post. Piwik 2.1 will be released in a few days . This blog post will inform Piwik Plugin developers of the changes in Piwik 2.1 that may require that you update your plugin to work with this latest version. Breaking API changes Piwik can now handle an unlimited number of users having Super User access (#2589 #4564). In the past Piwik was limited to one Super User who was defined in the config file. From now on all users with Super User access…
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    Webmetricsguru INC - Marshall Sponder

  • Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

    Marshall Sponder
    9 Apr 2014 | 11:03 am
    Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….   ClickZ Live NYC Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of…
  • SoLoMo Analytics FITNYC course, Programmatic, Programmatic, New Blog Theme and GigaOM’s Structure:Data this week

    Marshall Sponder
    17 Mar 2014 | 11:07 pm
    Certainly a lot of Programmatic and Big Data going on this week and I have been extremely busy building the new Fashion Institute of Technology Social and Mobile Analytics course that is running early next month – but more about that shortly. The last Simulmedia Salon First – I went to a Programmatic event last Thursday at the latest Simulmedia Salon and wrote about it at CMSWire in a post titled “Programmatic Shaping the Future of TV Ad Buying” which was just published this morning. The Best Editor is … I need to call out Noreen Seebacher who is the best editor…
  • The Sentiment around the Sentiment Analysis Symposium @CMSWire and the Programmatic Tour

    Marshall Sponder
    8 Mar 2014 | 1:00 am
    Short post – Just want to announce two things today. A new article at CMSWire that I wrote on the Sentiment Analysis Symposium 2014 that was published yesterday at CMSWire which I hope you go and read there (as I can not post it here, but can announce it). The first stop on our Programmatic World Tour took place Wednesday at The Rubicon Project. I spent Wednesday and Thursday at the Sentiment Analysis Symposium at 7 World Trade Center – where the Academy of Sciences is located, on the 40th floor – you can get a pretty good feel for the conference and how I “felt”…
  • Geofeedia @ the Oscars, and other thoughts – Web Journal 3/3/2014

    Marshall Sponder
    3 Mar 2014 | 12:12 am
    Busy all weekend working on the close to final launch version of The Science of Viral Media course, but took out some time tonight to watch the Oscars on TV and Geofeedia, along with Brandwatch and made two videos earlier on Sunday. Instagram Photo taken by http://instagram.com/theandrewscott# (http://instagram.com/p/lEhUT5P0cK/) and captured by Geofeedia 5 minutes later Source: https://www.youtube.com/watch?v=JM5KFHwWnEc Source: http://www.youtube.com/?feature=youtu.be Oscars After Party with Geofeedia Top Accounts and Keywords I think, with the Oscars, there wasn’t all that much in…
  • 1st CMSWire article – its all about SOCIAL MEDIA week NYC #smwnyc

    Marshall Sponder
    25 Feb 2014 | 12:29 pm
    Last post I promised to write about Social Media Week NYC, but didn’t actually get to it – said I’d write another post – but the reality is, I wrote two posts – the first is at CMSWire, a well known online publication where I just started writing to, along with ClickZ, where I have a regular column connected to Convergence Analytics.  And then, theres my blog – here – WebMetricsGuru, my home. Crimson Hexagon Topic Wave on Social Media Week NYC 2014 #smwnyc Crimson Hexagon – Demographics around Social Media Week NYC My article on Social Media…
 
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    Google Analytics, SEO, Social Media and PPC blog » Blog

  • Target Conversion Funnel in Paid Search Strategy

    Stephen Kapusta
    18 Apr 2014 | 5:38 am
    PPC account managers should consider the conversion funnel while modeling an account’s structure.  Well-thought-out campaign organization and intelligent keyword selection will help build a quality user experience and improve performance. Think hard about the content your visitors are looking for and deliver it at the right time by building an account focused around these concepts. Organize keywords into intent-oriented campaigns When we talk about the conversion funnel we are referencing the variety of psychological phases a visitor goes through on the path to completing a conversion…
  • Is Negative SEO Public Enemy #1?

    Michael Bartholow
    17 Apr 2014 | 8:46 am
    The world of Search Marketing thrives on buzzwords. If it’s not Article Writing then it’s Content Marketing. That’s how this industry perpetuates. Perhaps no buzzword has been bandied about as much lately as Negative SEO. Is it the real Public Enemy? I put on my professional SEO hat (and my amateur hip-hop historian Kangol) to find out. Could a competitor use Negative SEO tactics to hit your site as hard as beats from DJ Terminator X? The SEO world has written much recently about the concept of Negative SEO. What is it you say? Let’s listen to Google’s own…
  • Creative Tag Manager – Ads, Promotions, and Visitor Messaging

    Jon Meck
    14 Apr 2014 | 7:00 am
    Let’s get creative with Google Tag Manager! Google Tag Manager has changed the way we implement Google Analytics here at LunaMetrics, making it easier to track pageviews, events, you name it. It’s excellent for adding marketing tags for Adwords or conversion tracking for any service you need. But many people gloss over the fact that GTM can deliver really any code that you want to your site. This includes HTML, CSS, and Javascript! So let’s think outside of the Analytics box and talk about using GTM to add content to your site, specifically: breaking news strips fly-in…
  • Share Your Goals in Google Analytics

    Jim Gianoglio
    10 Apr 2014 | 7:00 am
    First there was the honorable GoalCopy plugin for Firefox, which ruled the kingdom for many (internet) years. This tool gave you the magical ability to copy goals from one profile (remember when that’s what they were called?) to another with ease. And the peasants rejoiced. But then came v5 of Google Analytics, and with this new design the failings of the old king. GoalCopy was dethroned by it’s Chrome extension cousin,  GA Copy and Paste. It was visusally appealing and worked in the new interface. And the peasants rejoiced. GA Copy and Paste met with its untimely demise when…
  • 8 Reasons to Start Using Google Tag Manager Now

    John Donovan
    8 Apr 2014 | 6:57 am
    With Universal Analytics out of beta (finally), many of us will begin making the transition from traditional Google Analytics. But not everyone realizes that this is also a great opportunity to implement Google Tag Manager while making the upgrade.  Implementing GTM is a straight-forward process and the capabilities are endless. In case you (or someone you know) need some convincing, or if you have just been delaying, this article quickly summarizes 8 reasons why you should be using Google Tag Manager now.   1. Future-proof your website: Upgrading to Universal Analytics may be a pain if…
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    All Web Analytics Demystified Blogs

  • The Reinvention of Your Analytics Skills!

    31 Mar 2014 | 12:28 pm
    Last week, myself and 7,000+ of my friends attended Adobe’s Summit 2014 in Salt Lake City. The overarching theme of the event was “the reinvention of marketing”, which got me thinking about how digital analytics professionals can continue to reinvent themselves and their skills. Digital analytics is a rapidly evolving field, progressing swiftly from log files, to basic page tagging, to cross-device tracking. The “web analysts” of just a few years ago have progressed from pulling basic reports to advanced segmentation, optimisation and personalisation and modeling in R. So as…
  • Adobe Summit Bound (2014)

    21 Mar 2014 | 2:07 pm
    It seems impossible to believe that twelve months has passed already. But here I am, Salt Lake City-bound for another Adobe Digital Marketing Summit. For the past couple of years, I have been lucky enough to be invited to Adobe Summit as a “Summit Insider.” Being a Summit Insider gives me a chance to not only enjoy the education, networking and entertainment at Summit, but also an opportunity to share the experience with those who might not be able to make it. I’m super excited to be back, so thanks to the Adobe team for inviting me! What am I looking forward to? Like a kid in a candy…
  • A Guide to Segment Sharing in Adobe Analytics

    17 Mar 2014 | 7:55 am
    Update 3/27/2014: Following the Sneaks session at the 2014 Adobe Summit in Salt Lake City, this post is going to have a very short half-life. Segments are getting much more shareable! I’ll get this updated once I’ve got my hands on the update and can speak to it accurately. In honor of Adobe Summit 2014 coming up next week, I’ve got an Adobe-related tactical post! Over the past year, I’ve run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that’s not as easy as it…
  • Current Order Value [Adobe SiteCatalyst]

    17 Mar 2014 | 2:00 am
    I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel. For example, what percent of visitors have between $25 and $50 in their cart when they reach the “Billing” step of the conversion funnel? Does this percentage remain constant throughout the funnel or are there significant drop-offs? Unfortunately, this is not something that can be easily derived in SiteCatalyst, but with a bit of creativity, I will show you how you can add…
  • Currencies & Exchange Rates [Adobe SiteCatalyst]

    10 Mar 2014 | 2:00 am
    If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst. Implementation When you work for a multi-national organization, the first decision you have to make is whether you plan to have a different report suite for each country website or whether you will combine all data into one report suite and use segmentation for day-to-day analysis. For the pros…
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    Webtrends Blog

  • Webtrends at SharePoint Conference 2014

    Loren Johnson
    27 Mar 2014 | 12:27 pm
    Microsoft’s SharePoint Conference (SPC) 2014 has come and gone, and those of us who attended from Webtrends can report a great event all around. Not only were there more than 10,000 SharePoint enthusiasts at the event, but there were more than 170 Microsoft partners, including Webtrends, and many of our closest allies and friends. Spread over four days, there were too many conversations, parties, lunches and sessions to count – and a keynote address by former president, Bill Clinton. For Webtrends, it was a great opportunity to connect with SharePoint community experts and influencers,…
  • The Digital Strategy Maturity Curve

    Michael Wilson
    19 Mar 2014 | 12:54 pm
    Today, Webtrends published an article on VentureBeat that breaks down the different stages of digital strategy maturity. Brands in all stages come to us with questions on how to improve their strategy and overall customer experience. Some brands are starting out with basic webs analytics, while others are optimizing across multiple channels and seeing data about their customers in real-time. Each stage requires a different level of strategy and accompanying technology, but it doesn’t stop there. Partnering with the right provider is imperative because consulting and services are often…
  • Run test, run! How long should your tests run to be impactful?

    Stacia Secreriat
    26 Feb 2014 | 5:04 pm
    Congratulations! You’ve done the tough work of putting together a killer test. You’ve met with your team to determine KPI’s, thoughtfully crafted a hypothesis, and put in the design and development legwork to launch your test. Now it’s running, and you want to make sure it yields the most effective results. It’s important to let a test run long enough to give you accurate, useful information, but not so long that it ties up resources or decreases your conversion potential by splitting your traffic. Sometimes competing agendas, lack of time and new site needs threaten to shorten the…
  • Webtrends at SharePoint Conference 2014

    Chris Gardner
    25 Feb 2014 | 10:00 am
    It’s finally here. The annual SharePoint Conference – or as most folks call it: “SPC” – commences on March 3. Thousands of SharePoint enthusiasts will congregate in Las Vegas for a week-long extravaganza. This marks my third SPC and I’m thrilled to reconnect with customers, partners, friends and the entire community. There will be plenty of informative sessions, workshops and networking opportunities from which to choose. It’s going to be an amazing time for sure and I’m just hoping to survive an entire week in Vegas! As a proud sponsor of SPC and Microsoft gold partner for…
  • Yahoo and Bing roll out secure search functionality

    Neil Fasteen
    3 Feb 2014 | 1:22 pm
    In January 2014 both Yahoo and Bing made changes to the way they handle secure searches. This comes as a follow-up to Google’s move to default secure search last year, and is consistent with general trends online of moving to a “safer by default” stance for businesses whose user base falls into the realm of “the general public”. Since the average Internet user isn’t tech savvy enough to know why, or how to change default browsing behaviors, the search engine companies are doing it for them. For you, as an online marketer, this represents a new set of…
 
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    E-Nor Blog - Marketing Optimization and Google Analytics

  • Universal Analytics Out of Beta! Resource Kit

    Eric Fettman
    2 Apr 2014 | 3:21 pm
    Google Universal Analytics Officially Launches The Google Analytics team announced today that Universal Analytics has officially launched out of beta! Read the official Google Analytics Blog post here. What This Means for You What does this mean for you? For one thing, Universal is now the only option for new accounts and properties, so essentially, Google Analytics has become Universal Analytics. Also, as very welcome news, Universal Analytics will now offer feature parity with Classic, so you can now take advantage of the Demographics & Interests reports as well as remarketing segments…
  • Google April Fools 2014

    Farid Alhadi
    1 Apr 2014 | 3:33 pm
    April Fools! As many know, Google loves to offer “prank” services every year on this day. Here are this year’s pranks (that we could find). Enjoy! Google ADBIRDS Internet users are evolving. We’re so used to ads, that frankly, we’ve trained our minds to ignore them. Google’s developed a new innovative format that gets your ads to your targets in a fast efficient way – and really catches their attention. Forget “tweeting”… Emoji Translate Why are we still using ‘words’? Can ‘words’ smile? Laugh? Say…
  • Google Analytics Universal Migration Flowchart

    Eric Fettman
    25 Mar 2014 | 1:00 am
    The global shift to Google Analytics Universal is upon us. Google plans to migrate everyone, and that can be a little scary. We want to make the migration as clear and seamless as possible for you. The migration to Google Universal Analytics consists of two basic steps, but we need to keep aware of a few potential twists and turns along the way. The flowchart that appears below illustrates the timeline and decision paths that you’ll follow as you migrate your own Google Analytics properties to Universal. The flowchart maps out the points discussed in the video that we posted last week,…
  • [VIDEO] 7 Tips You Need to Know About Migrating to Google Analytics Universal

    Eric Fettman
    18 Mar 2014 | 8:30 am
    Google is planning to roll out Universal to all Google Analytics accounts, and that might be a little scary. What does that mean for you? Essential Guidance from an Early Adopter E-Nor is proud to have had the opportunity to serve as early beta testers for Google Analytics Universal and also to partner with TiVo on a particularly interesting implementation of Universal to track the usage of their mobile app. We’ve also performed Universal implementations for a wide range of websites. Since we have a little hands-on experience with Universal Analytics, we wanted to answer some important…
  • [eBook] Google Analytics Universal Guide: Best Practices for Implementation and Reporting

    Eric Fettman
    7 Mar 2014 | 12:00 pm
    Download eBook! Implementation, configuration, and reporting are not our final objectives in using Google Analytics. What are our final objectives? Creating a better experience for our end users and generating greater value for our organizations. But there are many aspects of implementation and configuration that we need to get right, and many hidden reporting gems that we need to seek out, before we can get to insight, data-driven action, and measurable improvement. This Google Analytics guide is designed to be concise but also fairly comprehensive, and at least a starting point for all…
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    The Invesp Blog: E-commerce and Landing page Optimization

  • 3 Landing Page Optimization Best Practices That Might Not be Best for You

    Stephen Da Cambra
    17 Apr 2014 | 2:55 am
    For the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing page can be just about any page on your website. A fact confirmed by lots of leading landing page specialists, including Unbounce and Hubspot. The Term ‘Landing Page’ Sucks What good is it if it refers to every page on your site? Why not just stick with ‘web page’ and have one less bit of jargon to deal…
  • Are You a CRO Junkie? It Could be Ruining Your AB Tests

    Stephen Da Cambra
    8 Apr 2014 | 4:14 am
    The silver lining of appallingly low online conversion rates is that even small conversion improvements can produce big bottom-line improvements. And whether you listen to the experts, like Neil Patel, or simply observe the experts, like Google (which performs thousands of tests each year – pardot.com) you’ll know that A/B or split testing is integral to improving conversion rates. But, believe it or not, if you run any kind of testing program, you are in the minority. Only 44% of companies use some form of testing to improve their conversion rates. But Don’t Get Smug if You Split…
  • Multiple Call to Actions Increased Conversions by 20%

    khalid
    26 Mar 2014 | 12:26 am
    Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can lead to significant increases in conversions. The Problem Our customer, Fulcrum Gallery, a company that specializes in selling of art pieces online, was facing major conversion issues. Our analytics assessment pointed to several areas, which we can focus on: the homepage, product pages, checkout process, etc. The conversion optimization team noticed that the website suffered from a high checkout abandonment rate. Analytics showed that the…
  • The Importance of Personalized Ecommerce & 4 Examples of How It’s Done

    Stephen Da Cambra
    17 Mar 2014 | 2:13 pm
    While it’s always been a focus of ecommerce strategizing, the promise of a personalized online shopping experience remains largely unfulfilled. It’s a curious circumstance because the statistics show that there’s a big demand, and payoff, from customizing the offering each of your customers get when they visit your site. 59% of online shoppers believe that it is easier to find more interesting products on a personalized online retail store 56% are more likely to return to a site that recommends products 53% believe that retailers who personalize the shopping experience provide a…
  • Boost Your Ecommerce Conversion Rates with Social Proof

    Stephen Da Cambra
    27 Feb 2014 | 7:59 am
    If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you were drawn to those that had visitors and avoided those where the booth representative stood alone. Yes? The thing that attracts you to the busy booths, or crowded stores at the mall, is the social proof demonstrated by the mass of people. According to Wikipedia, social proof…
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    Zimana Web Analytics Blog

  • Positive #TwitterDrop – Great People-Engaging Ideas from Super Bowl XLVIII #sb48 , #Twitter, and the Internets

    pdebois
    8 Apr 2014 | 12:33 pm
    “To make great content, make it for your customer or your audience, not for yourself.” -Gary Vaynerchuk That Gary Vaynerchuk quote can easily capture the essence of a “Positive TwitterDrop” – when an Twitter follower inserts a comment that ties into an event stream or ongoing related conversation. Admittedly the phrase Twitterdrop has a negative
  • Tips to Create Positive #TwitterDrops

    pdebois
    8 Apr 2014 | 8:52 am
    There are a lot of slang terms used to describe Twitter-related behavior. The phrase “Twitterdrop” has gained  a negative connotation – it is used to describe poor-behaving Twitter users who pretend to be in conversation with someone when they are not. For business, not everything has to be a negative. Consider doing a “Positive TwitterDrop”
  • Metrics Spotlight: How Quality Score Analysis Makes Your Paid Search Budget Better

    pdebois
    7 Apr 2014 | 12:25 pm
    A small business marketer will run into a number of variables to launch a marketing campaign. But one constant a small business marketer can count upon is the need to establish a marketing budget, particularly if paid search ads are included.  When looking at Adwords and Bing Ads in particular, one factor that will influence
  • Seven #YouTube Marketing Tips for Effective Analytics

    pdebois
    4 Apr 2014 | 11:43 am
    These days YouTube seems to be the latest fashion in marketing a business online. The Zimana post What’s On YouTube Tonight examines YouTube’s growing importance. To leverage that knowledge effectively for your business, here are seven aspects that should be deployed in a marketing campaign which includes YouTube videos. Using any of these can make
  • Universal Analytics and WebTrends Streams Improve How Customers and Sales Tie Together

    pdebois
    3 Apr 2014 | 4:14 am
      Imagine a Christmas wish list for marketers. You can probably imagine improved digital campaign measurement at the top of that list. Thus this year’s changes to analytic solutions can seem like an early Christmas gift. The new features will help marketers make better decisions on customer and sales activity. For a while marketers have
 
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • What Are “Fake Apps” and How Do You Avoid Them?

    Damian Davila
    1 Apr 2014 | 7:53 pm
    Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the…
  • Judging Your eCommerce Success

    Damian Davila
    14 Mar 2014 | 10:09 pm
    When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.  One-Hit Viral Wonders For instance, in modern culture, the Internet makes it so that…
  • Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

    Damian Davila
    13 Mar 2014 | 5:55 pm
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency. First, let’s take analyze the issue from the side of the young marketer. The client of the marketing industry wants to see a track…
  • The Creative Power of “You’re Right” and the Destructive One of “But”

    Damian Davila
    9 Mar 2014 | 11:46 am
    I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”. Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany.  Their culture was all about getting things right. Get the ordering right.
  • Secrets to Marketing Success from the Net Generation

    Damian Davila
    7 Mar 2014 | 6:07 pm
    Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field.  Here are some key takeaways from this book that will help you towards marketing success. Filtering Out the Noise Our field requires us to constantly challenge the status quo. We have an incredibly amount of available information, however we have to focus on findings that can translate into applications for real-life situations. Your job as a marketer is…
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    Visibly Intelligent

  • This is not a blog about the MTV Movie Awards

    Jennifer Radons
    18 Apr 2014 | 12:34 pm
    Ok, well kinda. Last Sunday was the MTV Movie Awards. I watched them and they were entertaining enough. Conan opened with a record number of celebrity cameos, 49, 50 if you count Conan. I found him to be adorably awkward and funny. Some quick highlights: Rita Ora ripped Zac Efron’s shirt open, Orlando Bloom said Legolas could take on Ron Burgundy in a fight, and Rihanna and Eminem performed their song “Monster.”  On many a Sunday this would be the most interesting and fantastic part of my day. Except that Game of Thrones was on. And despite the security blanket that is DVR, OnDemand,…
  • Using social media data to improve a service or product launch

    Rich Miller
    17 Apr 2014 | 10:54 am
    How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions pretty quickly. Just think about how many product launches happen during the Superbowl! Now add on the cost of the people creating and managing launch activities. Then add the cost of the market research and product development. Do you think you spent more than $1m on your last launch? If you are a big brand, it’s highly likely. If you’re a small brand, maybe just under that mark. So the question becomes, “How can you do a better job and get higher returns on your…
  • Tax Day, Not Doomsday

    Dae Yoon Lee
    14 Apr 2014 | 9:05 pm
    It’s Tax Day! …Which may mean a variety of things. Tax Day may not be a source of stress for those who got their taxes done early, but what about for those who waited until the last minute? Here’s an article by Forbes that outlines the process some may have gone through this past weekend. By the looks of things, the volume of posts in the past week related to doing taxes early or last minute are almost the same. There are about 15,500 posts related to doing taxes early compared to around 16,700 related to doing taxes in the last minute. Generally, it seems like slightly more people did…
  • Are you an Egg McMuffin or a Waffle Taco?

    Amanda Ma
    14 Apr 2014 | 11:45 am
    By now, we’ve all heard about the breakfast wars between Taco Bell and McDonald’s. Taco Bell has launched into the $50 billion fast-food breakfast market with three new commercials, including their “I’m Ronald McDonald” commercial (which gets even more annoying every time I see it). Their new menu features all sorts of, let’s say, “different” breakfast food options. It has ignited the curiosity of brave souls who are willing to take a dive into the waffly-bacon-syrup deliciousness(?) that Taco Bell is claiming it has mastered. Then…
  • Hungry Huskies doesn’t equal hungry fans

    Adam Lolley
    11 Apr 2014 | 2:43 pm
    Now that the madness is over and the University of Connecticut men’s basketball team has been crowned champion for the 4th time in the last 15 years, it’s time to accept UConn as a legitimate dynasty. As Steve Weisman proclaimed on ESPN’s “Outside the Lines”, “UConn is the best team of the millennium.” Not only was UConn’s run impressive, considering they didn’t win their conference’s regular season or conference tourney, it also makes Shabazz Napier, Tyler Olander, and Neils Giffey the only UConn players in history to win two national titles. As you might think, UConn’s…
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    Brooks Bell » Blog

  • 5 Must-Read Optimization Posts for the Week of March 24

    David DeFranza
    28 Mar 2014 | 7:39 am
    Digital marketing is on the brink of a major transition. New technology, tactics, and strategies are dramatically changing the industry. And big changes bring big risk. But smart marketers will learn to manage this risk, instead of being risky. Read the rest: Reinvention requires risk. But risk doesn’t have to be risky. Join Us for a Webinar: Creating a Successful Personalization Strategy Join digital optimization experts from Brooks Bell, Ensighten and Maxymiser for a one hour roundtable discussion on the importance of personalization and how to get started with a successful strategy.
  • Focus Returns to the Customer. Finally, We’ve Sobered Up

    Gregory Ng
    27 Mar 2014 | 10:58 am
    Value prop, showrooming, growth hacking, mobile, viral, inbound, outbound, 360 everything—marketers love buzzwords. And during Adobe Summit 2014 it’s clear that there’s a new big buzzword in digital marketing: Customer. Often, these buzzwords represent trends—considered revolutionary at the time—that quickly fade away. But I have a feeling this one will stick. It’s painful, actually, that there has been such a pronounced lack of focus on customers in marketing over the last 10 years that such an essential element of every business could become a buzzword. And…
  • Reinvention Requires Risk. But Risk Doesn’t Have to be Risky

    Gregory Ng
    26 Mar 2014 | 11:08 am
    Not taking a risk, is a risk. Change is needed. – Robert Redford #AdobeSummit pic.twitter.com/i2B3ZsxegT — Adobe Summit (@AdobeSummit) March 26, 2014 According to a recent survey conducted by Adobe, 60 percent of marketers expect their roles to change in the next year. But these same marketers are stuck—facing what vice president of strategy and business development in digital marketing at Adobe, John Mellor, called the “digital roadblock”—unable to make this transition. The survey found 30 percent of respondents felt they required more skills and 30 percent…
  • Important Takeaways From the Opening Session of Adobe Summit 2014

    Gregory Ng
    25 Mar 2014 | 11:00 am
    This morning kicked off Adobe Summit 2014 in Salt Lake City. It is the largest digital marketing conference in the world, with 6500 attendees from 33 countries this year. Presentations this morning introduced case studies, new product feature demos, and new partnership announcements—you can read all about them by following the #AdobeSummit on Twitter or by visiting the conference website. There were two important ideas that came out of this morning’s presentations—ideas that will define the way marketers approach team structuring, tool implementation, and budgets. 1. The digital era…
  • Leading Your Testing Team Through a Cultural Shift

    David DeFranza
    20 Mar 2014 | 3:40 pm
    Transitioning to a data-driven culture focused on testing and optimization is not easy for many organizations. It represents a significant change in the way strategy is formed, processes are designed, and plans are implemented. And change—in almost all cases—is a challenging and problematic force for organizations. Managing such change initiatives can be a formidable task; especially with the pressure of knowing that without effective leadership the entire testing program can lose momentum and collapse. Recognizing the difficulty of such organizational transitions, John Kotter set out to…
 
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    OnlineMetrics

  • How to Analyze a Conversion Rate Drop in 8 Steps

    Paul Koks
    14 Apr 2014 | 12:00 am
    For a lot of companies the conversion rate is one of the key metrics to monitor and optimize. Heart rates go up and down when online shop owners see their CR is dropping. It’s important to realize that a drop is often caused because of more than one reason. In my experience people often argue about why a conversion drop actually happens. This article helps you to effectively analyze a conversion rate drop. Step 0, stay calm and keep on breathing! :-) Step 1: Check Your Tracking Let’s assume you are using Google Analytics to monitor and analyze website traffic. A minor change to…
  • Goals vs. E-Commerce Transactions in Google Analytics

    Paul Koks
    24 Mar 2014 | 1:00 am
    Are you confused about when and how to use goals vs. e-commerce transactions? Well, don’t worry. It is not easy at first. I have helped many organizations to apply both metrics in the right way. There are a few important differences between them and both do have their limitations. In this post I will explain everything about analytics goals vs. e-commerce transactions. And how to effectively deal with them. How to Configure Goals and E-Commerce Configuring E-Commerce in Google Analytics is pretty straightforward: Login to your Google Analytics account Click on the “admin”…
  • How to Overcome The 10 Most Common Google Analytics Issues

    Paul Koks
    17 Mar 2014 | 1:00 am
    Are you unsure about your Google Analytics set up and data collection process? Well, you are not the only one! Using Google Analytics for reporting and optimisation purposes can be great and effective. However, I very often see companies making the same mistakes. This can lead to dramatic outcomes for your company. In this article I share the top 10 Google Analytics issues I encountered in the last few years. And even more important, I help you to avoid them. Top 10 Google Analytics Issues I have collected 10 very common Google Analytics mistakes and issues. I will guide you through each of…
  • 9 Tips to Optimize Videos for Organic Search

    Guest Author
    10 Mar 2014 | 1:00 am
    An attractive online video can be a highly effective way of engaging potential customers, inspiring conversions and improving brand image; but how do you get it ranked highly in search results? I have used video for various purposes on the web, and have been pleased with the results I’ve gained. Here are my top tips for optimizing your online videos for organic search so that you can enhance your return. Tip 1: Publish quality, engaging content Before considering how your video will get located and watched, you need to produce a video that people will want to watch. Whatever the objective…
  • Top 10 Skills of a Great Web Analyst

    Paul Koks
    3 Mar 2014 | 12:00 am
    Why don’t they act on the outcomes of this A/B experiment? How can I bring more meaning to the data? What presentation form will work the best? All those questions can’t be answered with one single answer. Every situation is different and that’s the beauty of working in this amazing web analytics field. Working as a Web Analyst is never easy, but always challenging! The rise of data driven marketing asks for highly skilled Web Analysts. Are you ready to grow? Great, let’s dive into 10 skills to cultivate on your Analytics path! 1. Business Acumen Always start with a…
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    AT Internet Blog

  • [Infographic] Who are the European Internet Users?

    Sylvie Gueras
    8 Apr 2014 | 1:02 am
    Even if the Web has no borders, users behavior can change from one country to another. How local cultures influences users? Who are the major web players and where? Who stands out? Traffic, search engines, browsers, OS … We’ve studied French, German, British and Spanish users behavior across 7,000 websites. Here are the results.   The post [Infographic] Who are the European Internet Users? appeared first on AT Internet Blog.
  • [Portrait] Denis Dupouy, Web analytics manager – La Centrale

    Bernard Segarra
    1 Apr 2014 | 1:05 am
    Denis Dupouy is a Web analyst for the sites La Centrale, Promoneuve and Annonces du bateau, part of the Car&Boat media, an automobile and classified ads specialist which also owns the brands Caradisiac, Forum-Auto and Forum-Bateau. Denis works on a perimeter of approximately 8 million unique visitors per month. He gave us the honour of answering our questions … What has been your academic and professional background to date? I started with a Technical University Diploma in Information Technology which I didn’t really use as I quickly realised that I wasn’t made to code all day every…
  • The AT Internet blog gets a makeover to become the “DA Blog”!

    David Planchot
    18 Mar 2014 | 1:51 am
    It’s been 4 years since the AT Internet blog was first launched and more and more of you have been visiting it (traffic has doubled over the past 6 months!). The time has come for us to offer our community a brand new blog which is responsive, aesthetically pleasing and much easier to use. Our goal will of course remain the same: to give our point of view and expertise on web analytics related subjects and more generally speaking Digital Marketing, as Mathieu Llorens explained during the launch of the blog. Here is an overview of the main new features: Simple browsing with 3 new sections…
  • TV ads: how to measure their impact on the second screen in real time

    Sylvie Gueras
    24 Feb 2014 | 8:04 am
    Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”. In the latest “TV and media” report by the Ericsson ConsumerLab, out of 15,000 people surveyed, 75% use mobile devices at the same time as they watch TV. Catch-up TV, bonus apps, social TV, TV-commerce and more, this new way of watching TV has had strong repercussions on marketing. The interactivity created between TV and the second screen will allow companies to create a direct link with the consumer. TV Ads and Second…
  • Analysing your mobile application usage to guarantee its financial success

    Benoit Arson
    27 Jan 2014 | 1:51 am
    If you are planning on developing a mobile application or if you already have one, you will certainly have questions on the relevance, and more particularly the profitability of such a project. Can a mobile application generate revenue? Can it be profitable? According to Gartner, mobile applications should generate a worldwide turnover of $26 billion in 2013. The freemium model with in-app purchases is the model to be established. Access to the mobile application is free, but access to certain features and functionalities or to additional content requires payment. Will this work for…
 
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    analytics for fun

  • Gathering Business Requirements for a Google Analytics Project. A quick template.

    Marco Pasin
    26 Mar 2014 | 6:17 pm
    Every business has unique objectives and data needs. Because of that, a good Web Analytics project should always start with an audit aimed at understanding and gathering these unique business requirements. Infact, it´s only by capturing the objectives of the website/online business that we will be able to create and implement an effective measurement plan and eventualy take action on data. Using
  • Free Analytics Education? My Personal Development Plan for 2014

    Marco Pasin
    11 Mar 2014 | 6:39 pm
    It seems that 2014 will be a great year for analytics professionals. It's not me saying that, but several authoritative sources in the world business. To mention a few of them: according to research company Gartner, over the next two years, by 2015, there will be 4.4 million big data jobs available; and just a third of them will be successfully filled. data scientist is gonna be the sexiest job
  • How to Research a Market with Google Trends

    Marco Pasin
    16 Feb 2014 | 7:59 am
     Google Trends is a free web service offered by Google that shows how often a specific keyword (or a combination of keywords) is searched, compared to the total search volume across countries, and in various languages. Having said that, you can use Google Trends for many many tasks, from general market research to more specific web marketing tasks such as SEO (positioning your website on search
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